Ntukeneye gusesengura amakuru: Intambwe-ku-ntambwe yo kuyobora DIY Isesengura ry'ubucuruzi

Ntukeneye Data Wizard kugirango wumve ubucuruzi bwawe

Imyaka myinshi, isesengura ryubucuruzi ryumvaga nkururimi rwibanga ruvugwa gusa nabahanga mubumenyi bafite impamyabumenyi ihanitse. Ba nyir'ubucuruzi buciriritse barebye kuruhande, bibaza uburyo bahindura ikirundo cyabakura cyamakuru yabakiriya mubushishozi bukora. Ukuri kuroroshye kuruta uko ubitekereza: ibikoresho bigezweho byo gusesengura byahinduye demokarasi isesengura ryamakuru, bigashyira imbaraga zikomeye mumaboko yabashinze, abayobozi, nabakoresha. Kuri Mewayz, twabonye abakoresha 138.000+ bahindura ibikorwa byabo bakoresheje module yacu yo gusesengura - benshi badafite amahugurwa yemewe. Inzitizi yo kwinjira yahindutse, kandi igihe ntigishobora kuba cyiza. Hamwe na 89% yubucuruzi butangaza ko isesengura ritezimbere cyane gufata ibyemezo, gutegereza umushahara "utunganye" bishobora gusobanura kubura amahirwe akomeye yo gukura.

Impamvu buri bucuruzi bukeneye gusesengura-Ejo

Isesengura ntabwo ari iryamasosiyete ya Fortune 500 ikurikirana imiyoboro yisi yose. Kububiko buto bwa e-ubucuruzi, birashobora gusobanura kumenya ibicuruzwa bifite inyungu nyinshi. Kubucuruzi bwaho bwaho, burashobora kwerekana imiyoboro yamamaza izana abakiriya bafite agaciro. Imbaraga nyazo ziri mu guhuza amakuru atandukanye yahozeho mumpapuro zitandukanye, agasanduku k'ubutumwa bwa imeri, hamwe nabatunganya ubwishyu. Iyo uhujije aya makuru, uburyo bugaragara bugira ingaruka kumurongo wawe wo hasi. Umukoresha umwe wa Mewayz yavumbuye ko 70% byabakiriya babo bafite agaciro gakomeye baturutse kumurongo wihariye woherejwe na blog - amakuru yahinduye ingamba zabo zose zo kwamamaza no kongera ihinduka rya 34% mugihembwe kimwe.

Kurenga ubushishozi bwinjiza, isesengura rigufasha guhindura imikorere. Kurikirana umusaruro w'abakozi, umenye inzitizi zikorwa, kandi upime inzira zishimishije zabakiriya. Ibi ntabwo ari ibintu bidafatika - ni ibipimo byapimwe byerekana niba ukora neza cyangwa ukora cyane. Ubundi buryo? Kuguruka buhumyi bushingiye kumarangamutima mugihe abanywanyi bakoresha data kugirango pivot yihuse kandi bafate umugabane wisoko.

Ibyo ushobora kugeraho udafite isesengura ryamakuru

Mbere yo kwibira mubikorwa byo gushiraho, reka twerekane ibishoboka mubyukuri hamwe nibikoresho byo gusesengura serivisi byumunsi. Ntushobora kuba wubaka imashini yiga imashini, ariko urashobora rwose:

Ubu ntabwo ari ubushobozi bwa hypothettike - ni ibintu bisanzwe mubibuga nka Mewayz bidasaba ubuhanga bwa code cyangwa ubumenyi bwibarurishamibare. Intego ntabwo ari ugusimbuza abasesengura amakuru rwose, ahubwo ni ugukemura 80% yubushishozi budasaba ubuhanga buhanitse, kubohora umutungo wo gushora imari.

Intambwe ku yindi: Gushiraho Isesengura Ryanyu muminsi 7

Uru rufatiro rufatika rutekereza ko utangiye guhera hamwe na tekiniki ntoya. Kurikiza izi ntambwe muburyo, kandi uzagira sisitemu yo gusesengura ikora icyumweru kirangiye.

Umunsi wa 1: Sobanura ibibazo byawe 3-5 Byingenzi byubucuruzi

Tangira kubibazo, ntabwo ari amakuru. Ni iki kigukomeza nijoro? "Ni ibihe bicuruzwa byunguka cyane?" gukubita "gusesengura amakuru y'ibicuruzwa." Andika ibibazo 3-5 byihariye, nibisubizwa, byagira ingaruka kumyanzuro yawe muri iki gihembwe. Kubucuruzi bwo kwiyandikisha, ibi bishobora kuba bikubiyemo: "Ni ikihe gipimo cya buri kwezi cya churn?" "Ni ubuhe buryo bwo kugura bufite agaciro gake mu buzima?" "Urwego rwibiciro rugira izihe ngaruka ku gipimo cyo kuvugurura?"

Umunsi wa 2: Menya Inkomoko Ya Data

Andika ahantu hose amakuru yubucuruzi yawe atuye: CRM yawe (nka Mewayz), utunganya ubwishyu (Stripe, PayPal), urubuga rwa imeri, gusesengura imbuga nkoranyambaga, ndetse nurupapuro rwerekana urupapuro. Ibikoresho byinshi bigezweho bitanga kwishyira hamwe-Mewayz ihuza na 50+ bisanzwe. Urufunguzo ni uguhuriza hamwe; ntushobora gusesengura ibyo udashobora kubona hamwe.

Umunsi wa 3: Hitamo Ihuriro rya Analytics

Hitamo igikoresho gihuye nurwego rwa tekinike yawe. Isesengura rya Mewayz ($ 4.99 / ukwezi ukoresheje API) ryagenewe abakoresha ubucuruzi, ntabwo ari abahanga mu makuru. Reba gukurura-no-guta ibikoresho byubaka, byateguwe mbere byerekana inyandikorugero, hamwe nuburyo bwo kubona amashusho. Irinde ibikoresho bisaba ubumenyi bwa SQL cyangwa ibyumweru byo gushyira mubikorwa.

Umunsi wa 4: Kubaka Dashboard Yawe Yambere

Tangira byoroshye hamwe numwanya umwe usubiza ikibazo kimwe cyingenzi. Niba ibyo ushyira imbere ari kugurisha, kora amafaranga yinjiza yerekana ibicuruzwa bya buri munsi, impuzandengo y'ibicuruzwa, hamwe no kugurisha ukurikije ibicuruzwa. Koresha amashusho asobanutse - imbonerahamwe yumurongo yo kugereranya, ibishushanyo byumurongo. Wibuke: gusobanuka kunesha.

Umunsi wa 5: Shiraho amakuru yingeso yisuku

Imyanda muri, imyanda hanze. Shyira mu bikorwa amategeko yoroshye: guhuza amasezerano yo kwita izina abakiriya, gutondekanya amafaranga buri gihe, no kugenzura buri gihe amakuru yatumijwe hanze. Teganya iminota 15 buri cyumweru kugirango ubone-kugenzura ibintu bidasanzwe. Amakuru asukuye ntabwo ashimishije, ariko ni ishingiro ryubushishozi bwizewe.

Umunsi wa 6: Shiraho Raporo Yikora

Automation ibuza gusesengura kuba indi mirimo. Shyira urubuga rwawe kuri imeri yingenzi ibipimo byicyumweru - buri wa mbere mugitondo, wakire PDF ifite imibare yagurishijwe mucyumweru gishize, urujya n'urubuga, hamwe no kwiyongera kwabakiriya. Abakoresha Mewayz bahindura raporo kumatsinda, abakiriya, cyangwa abafatanyabikorwa ukanze kabiri.

Umunsi wa 7: Gusubiramo no Gutunganya

Ikibanza cyawe cya mbere ntikizaba cyiza. Isubiremo hamwe nitsinda ryawe: Niki gitera urujijo? Ni iki kibura? Isesengura ni itera. Hindura ukurikije ibitekerezo, hanyuma wongereho metero imwe nshya buri cyumweru kugirango wagure neza buhoro buhoro.

Ibikoresho Bituma bishoboka

Ntukeneye ingengo yimibare itandatu. Dore igitabo cyerekana DIY isesengura ryoroshye:

Isesengura module ihuza kavukire nindi mirimo, itanga imiterere udashobora kubona mubikoresho byihariye.
Imipaka ni intoki zinjira no kubura igihe-nyacyo.
• Ibikoresho byo Kubona: Ihuriro nka Tableau Public cyangwa Google Data Studio ikora ibibaho byiza ariko akenshi bisaba gushiraho tekinike. Ibyiza mugihe urenze ibikoresho byibanze.
• Umuhuza wihariye: Zapier cyangwa Make.com irashobora guhuza porogaramu zitandukanye mbere yo gusesengura, gukoresha amakuru yihuta hagati ya imeri yawe, CRM, nigikoresho cyo gusesengura.

Ahantu heza kubucuruzi buciriritse? Ihuriro rihuriweho rikura hamwe nawe. Urwego rwubusa rwa Mewayz rurimo isesengura ryibanze, mugihe gahunda yishyuwe ($ 19-49 / ukwezi) gufungura ibice byateye imbere no guhanura.

Imitego yo Kwirinda Iyo Ugiye Solo

Kwiga gusesengura byigenga bizana amakosa asanzwe. Irinde iyi mitego ine:

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Isesengura Ryisesengura: Biroroshye gukurikirana ibipimo byinshi bidafite akamaro. Ongera usubiremo ibibazo byawe byubucuruzi buri cyumweru kugirango wirinde kurohama mumakuru adafite akamaro. Nyir'umudugudu umwe yakurikiranye igipimo cy’ibicuruzwa byameza, imikoreshereze y’igitambaro, n’imyanda ibigize mbere yo kubona ko nta ngaruka byagize ku nyungu-yibanda ku bintu bizwi cyane ndetse n’amasaha yo hejuru yabikoze.

Ibipimo byubusa: Imbuga nkoranyambaga zikunda kumva zimeze neza ariko ni gake zitwara ibyemezo. Ahubwo, ukurikirane igipimo cyo guhindura, abakiriya ubuzima bwabo bwose, no kugumana. Niba ibipimo bitagufasha gufata icyemezo gisobanutse, baza ikibazo cyacyo.

Kwirengagiza ibivugwamo: Igabanuka rya 10% risa nkigutera ubwoba kugeza ubonye ko ari Ukuboza kandi abanywanyi bagabanutseho 25%. Buri gihe ibipimo birwanya impuzandengo yinganda, ibihe, nuburyo bwamateka.

Ibikoresho Byiringiro: Ntugahindure urubuga buri kwezi ushaka gutungana. Hitamo imwe, uyitoze iminsi 90, hanyuma usubiremo. Guhoraho bikubita ibiranga mugihe wubaka ubuhanga bwo gusesengura.

Igisubizo gikomeye cyane cyo gusesengura ntabwo aricyo cyabaye, ahubwo ni ukubera iki cyabaye nicyo ugomba gukora gikurikira. Imirongo ihindura amakuru mubikorwa.

Gupima Kuva Mubanze Kugana Ubushishozi

Umaze kworoherwa nibibaho byibanze, uzamure inzira yawe:

Isesengura rifitanye isano

Reba ibirenze ibipimo byihariye kugirango ubone aho uhurira. Kwiyongera kwimbuga nkoranyambaga bifitanye isano nuyoboye ubuziranenge? Ese igihe cyihuse cyo gusubiza kubibazo byabakiriya kigabanya churn? Ibikoresho nka Mewayz byerekana iyo mibanire mu buryo bwikora, byerekana ibikorwa nka "Abakiriya bahabwa inkunga mu masaha 2 birashoboka cyane ko bazamura."

Imenyesha Ryateganijwe

Wimuke uve mubikorwa. Shiraho ibipimo bitera imburi: "Menyesha niba amafaranga yinjira buri munsi agabanutseho 15% munsi yibiteganijwe" cyangwa "Ibendera mugihe itike yo gufasha abakiriya yiyongereyeho 20% icyumweru-icyumweru." Iyi miburo hakiri kare irinda ibibazo bito kuba ibintu byihutirwa.

Igice cyose

Gabanya ibice byose mubice. Aho kugirango "impuzandengo yabakiriya," gusesengura agaciro ukoresheje uburyo bwo kugura, akarere ka geografiya, cyangwa icyiciro cyibicuruzwa. Isosiyete imwe ya SaaS yavumbuye gahunda yabo $ 99 / ukwezi ifite agaciro kigihe kirekire kurenza gahunda yabo $ 199 kubera churn yo hasi - intel yahinduye ingamba zo kugena ibiciro.

Igihe cyo Gutekereza Kuzana muri Pro

DIY isesengura ifite imipaka. Tekereza guha akazi isesengura ryigihe gito cyangwa nkumujyanama mugihe:

• Uhora uhishura ubushishozi ariko ukabura umwanya wo kubikora
• Ibibazo byubuziranenge bitwara amasaha arenga 5 buri cyumweru
• Ugomba guhuza sisitemu igoye irenze API zisanzwe
• Icyitegererezo cyibarurishamibare kiba nkenerwa mu guhanura
• Urimo kwitegura gushora imari isaba amakuru akomeye yo kuvuga inkuru

Ndetse hanyuma, DIY fondasiyo yawe iguhindura umukiriya wabimenyeshejwe ushobora kuyobora aho gutanga buhumyi. Uzasobanukirwa nibishoboka, ibihe byumvikana, nuburyo bwo gupima ingaruka zabyo.

Ibyatanzwe-Byashizweho na Kazoza Bitangira Noneho

Igihe cyo gusesengura kitagerwaho kirarangiye. Hamwe nuburyo bwiza nibikoresho, urashobora kubaka umuco-wamenyesheje amakuru yerekana amahirwe abanywanyi babuze. Ubucuruzi butera imbere muri iki gihe ntabwo byanze bikunze abafite ingengo yimari nini - ni bo bakoresha amakuru yabo ubudahwema n'ubutwari. Tangira ntoya, komeza kwibanda kumyanzuro hejuru yamakuru, kandi wibuke ko isesengura ridatunganye ryakoreshejwe gukubita neza isesengura ryasubitswe. Ikibanza cyawe cya mbere ntikizatsindira ibihembo, ariko birashobora kwerekana gusa ubushishozi buhindura inzira yawe.

Ibibazo bikunze kubazwa

Ni irihe kosa rikomeye ubucuruzi bukora iyo utangiranye no gusesengura?

Gukurikirana ibipimo byinshi cyane aho kwibanda kuri 3-5 bigira ingaruka kumyanzuro yingenzi. Tangira nibibazo byawe byingutu byubucuruzi, ntabwo aribintu byose bishoboka.

Nshobora rwose kubona ubushishozi bufite amahugurwa adafite amahugurwa y'ibarurishamibare?

Rwose. Ibikoresho bigezweho byerekana imigendekere, isano, na anomalies byikora. Ukeneye imiterere yubucuruzi kuruta imibare yateye imbere kugirango usobanure icyangombwa.

Isesengura rigomba gufata igihe kingana iki buri cyumweru?

Mu ntangiriro, amasaha 2-3 buri cyumweru yo gushiraho no gusuzuma. Bimaze gushingwa, raporo zikora hamwe nibibaho bigomba gusaba iminota itarenze 30 buri cyumweru kugirango ukurikirane kandi uhindure.

Byagenda bite niba amakuru yanjye akwirakwijwe muri sisitemu zitandukanye?

Koresha urubuga rwubatswe rwuzuye (nka Mewayz ihuza na porogaramu 50+) cyangwa abahuza nka Zapier. Guhuriza hamwe amakuru ni intambwe ya mbere - ibikoresho byinshi bituma ibi byoroshye.

Ni ryari nshobora kuzamura kuva kurupapuro nkageza kubikoresho byabugenewe byo gusesengura?

Iyo ivugurura ryintoki ritwara isaha irenga icyumweru, mugihe ukeneye amakuru yigihe-gihe, cyangwa mugihe ushaka gusangira ibibaho hamwe nikipe yawe. Ubusanzwe ibyo ni abakozi bagera ku 10-15 cyangwa $ 500K + yinjiza.

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