Kuki Guhitamo Ibitabo Bike Mubyukuri biguha abakiriya benshi: Imitekerereze yo gufata ibyemezo

Tekereza Jane, umujyanama wigenga ukoresheje sisitemu yo gutumaho itanga iminota 15 yiyongera kuva 6 AM kugeza saa sita z'ijoro. Abakiriya babona umwanya 72 buri munsi - kandi biratangaje, igitabo gake. Kubera iki? Kuberako umutwaro wubwenge wiyongera kuri buri cyiciro cyinyongera, ugatera umunaniro wicyemezo. Gahunda yo gutumaho igomba koroshya ibikorwa, ntabwo itera guhangayika. Mu kugabanya ingamba zo guhitamo, ubucuruzi bushobora kuyobora abakiriya gufata ibyemezo byizewe, kongera igipimo cyo guhinduka kugera kuri 32% ukurikije amakuru yikigo cya Baymard.

Siyanse Yinyuma Yicyemezo Cyamugaye Mubitabo

Ubwonko bwabantu bufite ubushobozi buke bwo kumenya. Iyo twerekanye amahitamo menshi, twishora muri gusuzuma ibicuruzwa biva hanze , tugereranya ibyiza nibibi. Umuhanga mu by'imitekerereze ya muntu Barry Schwartz yahimbye "paradox yo guhitamo," yerekana ko kurenza ingingo runaka, ubundi buryo bwo kugabanya kunyurwa no kongera kwicuza. Mubitabo byateganijwe, ibi bigaragarira nkabakiriya bababajwe nigihe cyagenwe, igihe bimara, cyangwa ubwoko bwa serivisi - hanyuma bagasohoka batabikoze.

Ubushakashatsi bwasohotse muri Ikinyamakuru cy’abaguzi ba psychologiya bwagaragaje ko kugabanya amahitamo yo kuva kuri 12 kugeza kuri 4 byiyongereyeho kurangiza kubitabo 27%. Abitabiriye amahugurwa bavuze ko banyuzwe cyane, bumva bahisemo "iburyo" batabanje gutekerezaho. Iri hame ni ingenzi cyane kubucuruzi bushingiye kuri serivisi aho gutererana ibitabo bigira ingaruka kumafaranga. Mu koroshya matrike yicyemezo, ntabwo ubuza umudendezo-uzamura ibisobanuro.

Uburyo umutwaro wubwenge ugira ingaruka kumyitwarire yo kubika

Umutwaro wubwenge bivuga imbaraga zo mumutwe zisabwa mugutunganya amakuru. Umutwaro mwinshi wubwenge mugihe cyo gutumaho biganisha kuri kwirinda ibyemezo . Kurugero, yoga studio itanga ubwoko 7 bwamasomo mugihe cyumwanya 5 buri munsi ikora 35. Umunyeshuri mushya, utazi icyiciro gikwiranye nubuhanga bwabo, arashobora gusubika kubika. Gereranya ibi hamwe no kwerekana ibyiciro 2-3 gusa byasabwe gutangira mugihe cyambere-bisobanutse, ibikorwa bifatika bihinduka.

Nukuri-Isi Ingero: Guhitamo Buke, Guhindura Byinshi

Ubucuruzi bwatsinze gukoresha ibikoresho byubaka kugirango byoroherezwe. Kalendari, igikoresho cyo guteganya, isanzwe yerekana ahantu haboneka aho kuba kalendari yose. Amakuru yabo yerekana ko abakoresha bahindura urupapuro rwabo kugirango berekane amahitamo make reba kugeza kuri 40% byikigereranyo cyo kwemeza . Mu buryo nk'ubwo, ibiro by’amenyo bitanga "igihe cyagenwe cyagenwe" gishingiye ku byifuzo by’abarwayi byuzuza ibibanza byihuse kuruta ibyerekana kalendari ifunguye.

Uber itanga masterclass muguhitamo kugabanuka. Aho kwerekana inzira zose zishoboka, irerekana 2-3 uburyo bwiza - UberX, Ihumure, na Birabura. Uku koroshya kwihutisha gufata ibyemezo, ingenzi kuri serivisi zisabwa. Kubucuruzi bushingiye kubucuruzi, isomo rirasobanutse: gutunganya aho kurenga. Ikigo ngishwanama gikoresha Mewayz Booking cyagabanije uburyo bwa serivisi kuva kuri 8 kugeza kuri 3 byingenzi, bituma 28% byiyongera mubyifuzo byabigenewe mugihembwe kimwe.

Kunonosora ibicuruzwa byawe: Amahame y'ingenzi ya psychologiya

Gukoresha ubukungu bwimyitwarire muri sisitemu yo kubika bikubiyemo gushushanya nkana. Dore amahame meza cyane:

Kurugero, garagaza "Ikunzwe cyane" umwanya umwanya.
• Kumenyekanisha Iterambere: Aho kwerekana inzira zose imbere, koresha intambwe ku yindi - banza uhitemo ubwoko bwa serivisi, hanyuma itariki, hanyuma igihe - kugabanya umutwaro wubwenge kuri buri cyiciro.
• Ubuke n'Ibyihutirwa: Kwerekana "hasigaye ibibanza 2 gusa" kumwanya muto bitera ubwoba bwo kubura (FOMO), kwihutisha ibyemezo.

Aya mayeri ahuza nuburyo ubwonko busanzwe bufata ibyemezo, kugabanya ubushyamirane no kongera igipimo cyo kurangiza. Mewayz Booking ikubiyemo aya mahame akoresheje inyandikorugero yihariye ituma ubucuruzi bugaragaza guhitamo kuboneka, bigatuma inzira yo kutarwanywa nayo yunguka cyane.

Intambwe ku yindi: Kworoshya Amahitamo Yawe yo Kwandika

Guhindura sisitemu yo gutondeka cyane mumashini ihindura bisaba impinduka zuburyo. Kurikiza iki gitabo gikora:

1. Kugenzura Amahitamo agezweho: Andika amahitamo yose utanga - ubwoko bwa serivisi, igihe, umwanya, umwanya, abimenyereza. Menya kugabanuka (urugero, kwiyongera k'iminota 15 mugihe iminota 30 ihagije).
2. Gusesengura Ibyatanzwe: Koresha isesengura kugirango urebe amahitamo yatoranijwe cyane. Kuraho cyangwa gutesha agaciro abadatoranijwe gake. Niba 5% gusa byabakiriya bandika 7 AM gahunda, tekereza kubikuraho nkibisanzwe.
3. Ihuriro Serivisi isa: Serivisi zijyanye nitsinda mumapaki. Aho gutanga "Massage Basic," "Tissue Deep," "Massage Sports," kora icyiciro cya "Therapeutic Massage" hamwe na upsell amahitamo nyuma yo gutumaho.
4. Shiraho Ubwenge Bwubwenge: Banza uhitemo ubwoko bwa serivisi buzwi kandi burigihe. Mburabuzi kugirango werekane umwanya wambere (10 AM - 2 PM) ubanza, hamwe na "Erekana Ibindi" amahitamo yo guhinduka.
6. Gerageza na Iterate: A / B gerageza uburyo bworoshye bwo gutondekanya ibicuruzwa byumwimerere. Kurikirana ibipimo byo kurangiza hamwe nigihe-ku-bipimo ibipimo.

Iyi nzira, yashyizwe mubikorwa binyuze muri Mewayz Booking igenamiterere rya modular, mubisanzwe izamura impinduka mubyumweru. Ivuriro ryamatungo ukoresheje ubu buryo ryabonye gutererana kugabanuka kuva kuri 65% kugera kuri 38%.

Uruhare rwa porogaramu yo gutumaho mugucunga amahitamo

Ibibanza bigezweho byo gutondekanya nka Mewayz Booking byashizweho kugirango birwanye amahitamo arenze ibintu byubwenge. Amategeko ateganijwe ateganijwe yemerera ubucuruzi guhisha ahantu hahanamye cyangwa kugabanya kuboneka kugaragara ukurikije ibisabwa. Ibihe bya Buffer hagati yo gushyirwaho bigabanya kwibeshya kubura mugihe uteganya gahunda ifatika. Ibi bikoresho bihindura ingengabihe ya kalendari muburyo bwo gutekereza neza.

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Kwishyira hamwe hamwe na sisitemu yo gucunga abakiriya (CRM) ifata ibi kure. Kumenya amateka yumukiriya bituma ureka ibyifuzo byawe - "Dushingiye ku ruzinduko rwawe ruheruka, turasaba inama yiminota 60 hamwe na Sarah." Ibi bigabanya gufata ibyemezo kuva kera kugeza kubyemeza byoroshye. Kubucuruzi bucunga umubare munini wabashinzwe, ubwenge nkubu ntibukiri bwiza-birakenewe.

Kuringaniza Kworohereza no Guhinduka

Mugihe kugabanya amahitamo byongera impinduka, gukuraho guhinduka rwose birashobora gutesha agaciro abakoresha ingufu. Igisubizo ni uburyo bworoshye bwo kugera. Ubuso bworoshye guhitamo byanze bikunze, ariko utange "Amahitamo Yambere" guhinduranya kubakeneye ibisabwa byihariye. Mewayz ikemura ibi ikoresheje logique-yerekana umwanya wihariye gusa mugihe serivisi runaka yatoranijwe, kurugero.

Gupima Ingaruka: Ibipimo by'ingenzi byo gutondekanya kugirango ukurikirane

Kunonosora imitekerereze yawe ya psychologiya bisaba kubara ibisubizo. Ibipimo by'ingenzi birimo:

• Igipimo cyo Gutererana Igipimo: Ijanisha ryabakoresha batangira ariko batuzuza booking. Intego iri munsi ya 40%.
• Igihe-Kuri-Igitabo: Impuzandengo yigihe cyo kuva kurupapuro rwabigenewe kugeza byemejwe. Imigezi yoroshye igomba kugabanya ibi 30-50%.
• Igipimo cyo Guhindura: Ijanisha ryabashyitsi bandika. Impuzandengo y'inganda iri hagati ya 2-5%; sisitemu nziza igera kuri 8-12%.
• Gukoresha Ahantu: Uburyo bwiza bwatoranijwe umwanya wuzuye. Kwibanda kuri 85% + gukoresha byerekana guhitamo neza.

Isesengura rya Mewayz ritanga ibibaho bikurikirana ibi bipimo, bigafasha kunonosora amakuru. Ikigo kimwe cyo kwamamaza ukoresheje ubwo bushishozi cyongereye buri kwezi kwinjiza amafaranga 22% binyuze muburyo bwo gutondekanya urupapuro.

"Ibanga ryo guhinduka kwinshi ntabwo ari amahitamo menshi - ni amahitamo meza. Mugukosora amahitamo, tugabanya umunaniro wibyemezo kandi dufasha abakiriya gukora bafite ikizere." - Dr. Elena Torres, Umuhanga mu by'ubukungu

Kazoza-Kwemeza Ingamba zawe zo Gutanga

Mugihe ubwenge bwubuhanga bugenda butera imbere, sisitemu zo gutumaho zizarushaho guhanura. Tekereza sisitemu isesengura imikorere yawe yubucuruzi, ibyo umukiriya akunda, ndetse nibintu byo hanze nkikirere kugirango ubone uburyo bwiza bwo kuboneka. Igihe kizaza kiri muri imiterere yo guhuza imiterere - isura ihinduranya uburyo bushingiye kumahitamo ashingiye kumibare nyayo, bikagabanya umutwaro wubwenge.

Kuri ubu, kumenya psychologue yo guhitamo bitanga inyungu zihita zihiganwa. Ubucuruzi bworoshya uburambe bwo gutumiza bufata amafaranga menshi mugihe utanga serivisi nziza kubakiriya. Mw'isi idakunze kwitabwaho, kugabanya guterana amagambo ntabwo ari igishushanyo cyiza-ni ubucuruzi bwiza.

Tangira ugenzura ibicuruzwa byawe byubu. Menya aho guhitamo birenze, kandi ukoreshe aya mahame kugirango uyobore abakiriya kubikorwa. Hamwe nibikoresho bya moderi ya Mewayz Booking, gushyira mubikorwa izi mpinduka ntibisaba ubuhanga bwa tekiniki-gusa ubushishozi bwibikorwa byimyitwarire ya muntu.

Ibibazo bikunze kubazwa

Ni bangahe mpitamo gutanga kugirango nirinde abakiriya benshi?

Ubushakashatsi bwerekana kugabanya amahitamo 3-5 yibanze kumurongo wicyemezo. Kumwanya wigihe, werekana 4-6 yibanze kuboneka hamwe na 'Erekana Byinshi' guhinduranya uburinganire bworoshye kandi bworoshye.

Kugabanya uburyo bwo gutumaho bishobora kugira ingaruka mbi kubakiriya?

Iyo bikozwe muburyo bworoshye, koroshya byongera kunyurwa mugabanya guhangayika. Ariko rero, komeza 'Amahitamo Yambere' guhinduranya abakiriya bakeneye ibisabwa byihariye kugirango ubungabunge ibintu byoroshye.

Mubisanzwe bifata igihe kingana iki kugirango ubone iterambere nyuma yo koroshya amahitamo?

Ibigo byinshi bibona iterambere ryagaragaye mugihe cyibyumweru 2-4, hamwe nigiciro cyo gutererana cyamanutseho 20-40% naho igipimo cyo guhinduka cyiyongera 15-30%.

Nakagombye gusaba kugabanya serivisi zanjye zose kimwe?

Oya - gusesengura amakuru yatanzwe kugirango umenye serivisi zunguka cyane. Serivise nini cyane ibona inyungu nini ziva muburyo bworoshye, mugihe itangwa ryiza rishobora gusaba ibisobanuro birambuye.

Nigute Mewayz Booking ifasha gushyira mubikorwa aya mahame ya psychologiya?

Kwiyandikisha kwa Mewayz bikubiyemo ibintu nkibisabwa umwanya wateganijwe, guhuza serivisi, gutera imbere bigenda byiyongera, hamwe nisesengura kugirango umenye imyubakire ihitamo neza kubucuruzi bwawe bwihariye.

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