Imfashanyigisho yumuguzi wubwenge: Nigute wahitamo software yubucuruzi ikura nawe

Hagarika Guterera Amafaranga Kubikoresho Bitari byo: Ibikorwa Byukuri-Isi

Buri nyiri ubucuruzi yabayeho. Urashora ibihumbi mububiko bushya bwa software butanga ikizere, ukamara ibyumweru utoza ikipe yawe, hanyuma amezi atandatu ukagumya gukora akazi keza, ibintu utigeze ukoresha, namasezerano atesha bije yawe. Nk’uko Gartner abivuga, 70% by'ishyirwa mu bikorwa rya porogaramu binanirwa kugera ku ntego zabo , akenshi kubera ko ubucuruzi buhitamo ibikoresho bishingiye ku kwamamaza ibicuruzwa aho gukenera ibikorwa bifatika. Ugereranije ubucuruzi buciriritse ubu bukoresha porogaramu zitandukanye za SaaS 102, hamwe 30% byimpushya zidakoreshwa rwose-ayo yataye amafaranga kandi yatakaje umusaruro buri kwezi.

Guhitamo software yubucuruzi ntabwo ari ugushaka igikoresho "cyiza"; nibijyanye no gushakisha iburyo igikoresho cyihariye, itsinda, n'intego. Itandukaniro riri hagati yishoramari rishingiye ku ikosa n'ikosa rihenze riza mu buryo bwo gusuzuma buri gihe butareba ibirenze no mu ngaruka z'ubucuruzi. Waba usimbuye sisitemu zishaje cyangwa wubaka tekinoroji yawe kuva kera, iki gitabo kizakunyura muburyo bwiza bwo gufata ibyemezo bya software byubwenge bishyigikira iterambere utabanje kumena ingengo yimari yawe yumye.

Ubucuruzi bwinshi cyane butangira guhaha ibisubizo mbere yuko basobanura neza ikibazo. Itsinda ryanyu ryo kugurisha riragoye kubera ko CRM yawe idafite automatisation, cyangwa kubera ko inzira yawe yujuje ibyangombwa? Raporo yimari yawe yatinze kubera software mbi, cyangwa kuberako kwinjiza amakuru bibaho bidahuye mumashami? Gusuzuma nabi ikibazo byemeza ko uzagura igisubizo kitari cyo.

Kora igenzura ryibikorwa hamwe namakipe azakoresha software. Kurikirana umwanya bamara kumurimo wintoki, aho amakosa akunze kugaragara, hamwe nakazi bakoze. Uzasanga kenshi ko ikibazo atari ukubura ibintu byihariye, ahubwo sisitemu zaciwe zihatira abakozi gusimbuka hagati yimikorere 5 itandukanye kugirango barangize umurimo umwe. Kurugero, niba itsinda ryabakiriya bawe bakeneye kugenzura CRM, hanyuma porogaramu yo kwishyuza, hanyuma igikoresho cyo gucunga umushinga kugirango usubize ikibazo cyabakiriya cyoroshye, ikibazo nyacyo nukwishyira hamwe-ntabwo igikoresho kimwe "ari kibi."

Ibibazo byerekana ibikenewe byukuri

• icyuho: Ni kangahe buri munsi abakozi bakoporora / bandika amakuru hagati ya sisitemu?
• Aha niho ubucuruzi bwinshi butagenda neza - bayobewe nibintu bitangaje ariko bitari ngombwa mugihe birengagije imikorere ikomeye. Ibiganiro byawe bidasubirwaho bigomba gukemura mu buryo butaziguye ingingo zububabare zagaragaye mu Ntambwe ya 1. Niba inyemezabuguzi y'intoki igutwara amasaha 15 mu cyumweru, noneho gutanga inyemezabuguzi zikoresha no gukurikirana ubwishyu ntibishobora kuganirwaho. Niba urimo gutakaza amasezerano kuberako ibikurikiranwa bigwa mumacakubiri, noneho CRM yibikorwa byikora ni ngombwa.

  Ibyiza-kuri-ni ibintu byafasha ariko ntibishobora gukora cyangwa guhagarika ibikorwa byawe. Ahari gusesengura imbaraga za AI byaba byiza, ariko raporo yibanze ituma akazi karangira. Ahari porogaramu igendanwa yaba yoroshye, ariko 90% yakazi ibera kuri desktop. Mugutondekanya ibisabwa imbere, wirinda kwishyura ibiciro byinzogera nifirimbi utazigera ukoresha. Ubushakashatsi bwerekana ko ubucuruzi busanzwe bukoresha 45% gusa biranga porogaramu zabo - bivuze ko bishyura kimwe cya kabiri cyibyo baguze kugirango bicare badakoreshejwe.

  Amafaranga ya buri kwezi)

  Urupapuro rwibiciro bya software ni shobuja wo kuyobora nabi. Ayo madorari 29 / ukwezi kuri buri mukoresha asa naho ashyize mu gaciro kugeza ubonye ko ukeneye abakoresha 12 ($ 348 / ukwezi), wongeyeho "ngombwa" wongeyeho pake ($ 99 / ukwezi), hiyongereyeho amafaranga yo gushyira mu bikorwa ($ 1.500 icyarimwe), wongeyeho amahugurwa ($ 800), wongeyeho guhuza nibikoresho byawe bihari (igihe cyabatezimbere ku $ 120 / isaha). Mu buryo butunguranye, igisubizo cyawe "gihenze" kigura amadolari arenga 7,000 mumwaka wambere wonyine. Niyo mpamvu ugomba kubara Igiciro cyose cya nyirubwite (TCO) mbere yo gufata icyemezo icyo ari cyo cyose. Ihuriro nka Mewayz ritanga ibiciro bisobanutse hamwe nurwego rwubusa kugirango bigerageze imikorere, gahunda yishyuwe kuva $ 19-49 / ukwezi ikubiyemo ibyingenzi byingenzi byubucuruzi, hamwe nigiciro cyiza cya API kumadorari $ 4.99 / module yo kwishyira hamwe. Uku gukorera mu mucyo kugufasha gukora bije neza nta kiguzi gitunguranye cyangiza imari yawe.

  bidashoboka ku bakozi 50+

Intambwe ya 4: Suzuma Abacuruzi, Ntabwo ari software gusa

Porogaramu nziza ku isi iba impfabusa niba isosiyete iri inyuma yayo itanga inkunga iteye ubwoba, ikava mu bucuruzi, cyangwa igahagarika guhanga udushya. Isuzuma ryabacuruzi ni ingenzi cyane kubucuruzi buciriritse n'ibiciriritse bidafite ibikoresho bya IT byo gucunga imiyoboro idahwitse. Reba ahabigenewe kugurisha hanyuma ukore iperereza: Bamaze igihe kingana iki mubucuruzi? Ubuzima bwabo bwifashe bute? Nigute abakiriya bariho batanga inkunga yabo? Igishushanyo mbonera cyibicuruzwa byabo ni ibihe? Bafite umwihariko mubucuruzi ubunini bwawe?

Reba imbuga zisubiramo nka G2, Capterra, na Trustpilot kubitekerezo bidasobanutse. Witondere cyane uburyo isosiyete ikemura ibibazo bibi - basubiza mubuhanga kandi bagakora kugirango bakemure ibibazo? Reba kandi uburyo bwabo bwo guhuza imishinga. Umucuruzi yibanze kubakiriya ba entreprise barashobora kwirengagiza ibintu byingenzi mubikorwa bito, mugihe umucuruzi utangiye ashobora kubura ituze ukeneye. Mewayz ikorera abakoresha 138.000+ kwisi yose hamwe niterambere rigaragara kuva kubuntu kugeza kwishyurwa kuri gahunda yibikorwa, byerekana ko basobanukiwe nubucuruzi mubyiciro bitandukanye byiterambere.

Amakipe yo kugurisha yatojwe kwerekana imbaraga no gukora hafi yimbibi. Ugomba kwibonera software ukoresheje lens yibikorwa byawe byukuri. Amahuriro menshi atanga ibizamini byubusa, ariko ubucuruzi buke burabukoresha neza. Aho gukanda gusa utabishaka, kora gahunda yo kugerageza yubatswe igereranya ibintu byubucuruzi nyabyo.

Mugihe cyibigeragezo, ongera usubiremo inzira zawe zikomeye nkuko bibaho uyu munsi. Kuzana amakuru nyayo (isuku nibiba ngombwa). Saba abakozi bazakoresha software rwose bakora imirimo yabo ya buri munsi. Igihe bifata igihe ugereranije nuburyo bugezweho. Menya aho sisitemu nshya yunvikana aho ukubita ingingo zo guterana amagambo. Witondere cyane kubutaka - niba udashobora kumenya uko wakora imirimo yibanze mumasaha yambere, itsinda ryanyu rizarwana cyane. Igeragezwa ryamaboko ryerekana niba koko software ikemura ibibazo byawe cyangwa isa neza gusa mubitekerezo.

Urutonde rwibizamini byo kwipimisha

1. bisobanutse?

   Inzibacyuho kuva kwisuzuma ikoreshwa mubyukuri niho imishinga myinshi ya software inanirwa. Igikoresho cyiza gishyizwe mubikorwa biteza akaduruvayo, gutakaza amakuru, no kurwanya abakozi. Gahunda yawe yo kuyishyira mubikorwa igomba gukemura tekiniki, kwimuka kwamakuru, amahugurwa, no guhindura imiyoborere. Tangira inzira yicyiciro aho kuba "big bang". Himura ishami rimwe cyangwa gutunganya icyarimwe, kora kinks, hanyuma wagure no mubindi bice.

   Tanga umwanya uhagije nubutunzi bwo guhugura neza. Nk’uko ubushakashatsi bwa Forrester bubitangaza, ibigo bishora imari mu mahugurwa yuzuye bireba 3x hejuru ya ROI uhereye ku ishoramari rya software. Kora uruhare-rwihariye rwibikoresho byamahugurwa, utegure amasomo-y'intoki, kandi ugena ba nyampinga b'imbere bashobora gufasha abo mukorana. Teganya kandi byanze bikunze umusaruro ugabanuka mugihe cyinzibacyuho - iteganya ko umusaruro uzagabanuka byigihe gito 20-30% mugihe abantu biga sisitemu nshya, kandi bakubaka ibi mugihe cyagenwe.

   Ibikora neza kubakozi 10 birashobora guhinduka icyuho kuri 30. Teganya buri gihembwe kugirango urebe niba ibikoresho byawe bigikenewe. Uburyo bwo gukoresha burahinduka? Hariho ingingo nshya zibabaza software iriho idakemura? Urimo kwishyura ibiranga cyangwa impushya utagikoresha? Isuzuma risanzwe ririnda "software drift" - aho ugenda uhindura buhoro buhoro aho kugarukira aho gushaka ibisubizo byiza. Iyi mibare igoye irakubwira niba igishoro cyawe gitanga umusaruro. Kurikirana kandi ibitekerezo byabakozi - niba bahora batezimbere akazi cyangwa binubira ibintu byihariye, ibyo nibimenyetso byo kuburira hakiri kare ko software itagikwiye neza. Uburyo bwa modular bwibikorwa nka Mewayz bigufasha kongeramo cyangwa kuvanaho imikorere nkuko bikenewe guhinduka, bigatanga ihinduka ryibikoresho bigamije intego imwe idashobora guhura.
   Ibi birema inzozi mbi, amakuru ya silos, hamwe nigiciro cyo guhunika vuba. Ubundi buryo bugezweho nuburyo bwimikorere yubucuruzi itanga imikorere ihuriweho hamwe. Aho kuriha abiyandikishije 8 batandukanye kuri $ 20-50 buri umwe ($ 160-400 / ukwezi), urabona ibikoresho bihujwe kubice byigiciro.
   Ibi bivanaho kwigana amakuru, kugabanya imyitozo igoye, kandi bitanga icyerekezo kimwe cyibikorwa byawe. Ihitamo ryera-ryamadorari $ 100 / ukwezi kureka ibigo nabajyanama bagahindura urubuga kubakiriya babo, mugihe imishyikirano yibikorwa byemeza ko imiryango minini ibona ibicuruzwa bikwiye. Ubu bunini burinda "kubabaza no gusimbuza" inzitizi zibabaza kandi zihenze zangiza ubucuruzi ukoresheje ibisubizo bitandukanijwe. Ukurikije ubu buryo butunganijwe - gusuzuma ingingo zububabare nyabwo, gusobanura ibisabwa nyabyo, kubara ibiciro byose, kugenzura ibicuruzwa neza, kugerageza ukoresheje ibintu bifatika, gushyira mubikorwa ingamba, no gusuzuma buri gihe - uhindura guhitamo software uhereye kumikino ishobora guteza akaga ishoramari ryabazwe. Ibikoresho byiza bigomba kumva nkubwiyongere busanzwe bwubushobozi bwikipe yawe, ntabwo ari inzitizi bakorera hafi. Muri iki gihe cyarushanwe, ibyemezo bya software bigira ingaruka kuburyo bwihuse, inyungu, nubushobozi bwo gupima neza. Ubucuruzi butera imbere buzaba aribwo bwegera ikoranabuhanga ntabwo ari ikiguzi cyo kugabanya, ahubwo nkikigwiza ubushobozi bwo gushora imari mubwenge.

   Ibibazo bikunze kubazwa

   Igikorwa cyo gusuzuma software gikwiye gufata igihe kingana iki?

   Isuzuma ryuzuye risanzwe rifata ibyumweru 4-8, harimo gusuzuma ibikenewe, ubushakashatsi bwabacuruzi, kugerageza, no gutegura gahunda. Kwihutisha iyi nzira byongera ibyago byo guhitamo igisubizo kitari cyo.

   Ni irihe bendera rinini ritukura mugihe usuzuma abacuruzi ba software?

   Kubura gukorera mu mucyo ni ikimenyetso gikomeye cyo kuburira. Niba umucuruzi adatanga ibiciro bisobanutse nta guhamagara kugurisha cyangwa guhisha ibiciro byo gushyira mubikorwa, birashoboka ko bateganya kukuzamura nyuma.

   Nigute nemeza itsinda ryanjye gukoresha software nshya?

   Babigizemo uruhare hakiri kare muguhitamo, bakemure ingingo zabo zibabaza hamwe nigisubizo gishya, batange amahugurwa yuzuye, kandi bagena ba nyampinga imbere kugirango bashyigikire kurera.

   Nakagombye guhitamo ibikoresho kabuhariwe cyangwa byose-muri-imwe?

   Kubucuruzi buciriritse kugeza buciriritse, modular all-in-one platform itanga kwishyira hamwe neza, igiciro rusange, hamwe no gupima byoroshye. Ibikoresho byabigenewe byumvikana gusa kubintu byihariye, bigoye bikenewe urubuga rudashobora gukemura.

   Ni kangahe nsubiramo porogaramu ya software?

   Kora buri gihembwe gisubiramo imikoreshereze no kunyurwa, hamwe nisuzuma ryuzuye buri mwaka. Ubucuruzi bukeneye guhinduka vuba, kandi ibikoresho byawe bigomba guhinduka bikurikije.

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