Business Operations

Ubuyobozi bwa tekinoroji yumutungo utimukanwa: CRM, Iyobora, nubuyobozi bwubucuruzi

Imiyoboro ya 2024 yubuhanga bwimitungo itimukanwa. Gereranya CRMs, usesengure amakuru yikiguzi cyambere, master transaction yimikorere, kandi wige software ikurikirana kugirango ubucuruzi bwawe bwunguke.

2 min read

Mewayz Team

Editorial Team

Business Operations
Ubuyobozi bwa tekinoroji yumutungo utimukanwa: CRM, Iyobora, nubuyobozi bwubucuruzi

Ubuyobozi bwa Ultimate Technology Agent: Umutungo utimukanwa: CRM, Uyobora, no gucunga ibikorwa

> Hamwe n’imisoro nini ku bakozi bakora neza barenga 40%, uburyo bwo kohereza ingamba zidafite ishingiro, tekinoroji ihuriweho ntishobora kuganirwaho.

Aka gatabo gatanga amakuru ashingiye ku guhitamo, gushyira mu bikorwa, no kumenya ikoranabuhanga riha imbaraga ubucuruzi butimukanwa bugezweho. Twasesenguye ibiciro, igipimo cyo kurera, hamwe na ROI ibipimo kugirango tugabanye urusaku kandi dutange ubushishozi bufatika ushobora gukoresha uyumunsi.

Kuramo Igitabo Cyabasangirangendo

> Injira verisiyo yuzuye, iganira hamwe n amanota yatanzwe imbere muri Mewayz Real Estate Hub .

Imbonerahamwe Ibirimo

  1. Imiterere yumutungo utimukanwa: 2024 Data & Trends
  2. Guhitamo Umutungo utimukanwa CRM: Matrix Icyemezo 10 Ingingo
  3. Ikigereranyo cyo hejuru cya CRM Igereranya: Ibiranga nigiciro
  4. Igisekuru Cyambere: Isesengura ryibiciro & Guhindura Ibintu
  5. Gucunga ibikorwa: Umugongo wa Digital
  6. Ikomatanyirizo rya tekinoroji: Gukora Sisitemu Ikiganiro
    7. Urutonde rwabakiriya Umutekano & Kugenzura Urutonde
  7. Gahunda yawe yo Gushyira mu bikorwa Iminsi 90
  8. Ibibazo bikunze kubazwa

Ikoranabuhanga rya tekinoroji kubakozi ryuzuye kandi ryihuta cyane. Gusobanukirwa imigendekere ya macro ni ngombwa mbere yo gushora igisubizo kimwe.

1.1 Gukoresha & Ibipimo Byakirwa

Dukurikije Umwirondoro wabanyamuryango wa 2023 NAR hamwe nisesengura ryabakoresha 138.000+ kurubuga nka Mewayz, ishusho yimari irasobanutse:

Icyiciro cy'ikoranabuhanga Avg. Amafaranga akoreshwa buri mwaka kubakozi Igipimo cyo Kwemererwa (Abakozi Bigihe Cyuzuye) Bavuga ko Banyuzwe ROI Sisitemu ya CRM $ 1,200 - $ 3.000 74% 68% Iyobora Ibisekuruza Byibisekuru $ 2,500 - $ 6.000 + 82% 42% Gucunga ibikorwa $ 500 - $ 1.500 58% 81% Urubuga & IDX $ 1.000 - $ 2,500 89% 75% Umusaruro & Misc. Porogaramu $ 800 - $ 2000 N / A Biratandukanye cyane

Ubushishozi Bwingenzi: Mugihe kuyobora gen ikoresha ari byinshi, kunyurwa kwa ROI ni bike. Ibi byerekana imikorere idahwitse mugutwara amasasu no kurera inzira, ntabwo byanze bikunze isoko yambere ubwayo.

1.2 Kuzamuka kwa Byose-muri-Ihuriro

Icyerekezo gikomeye ni uguhindura kuva 8-10 gutandukanya ibisubizo bitandukanye kuri sisitemu yubucuruzi ihuriweho. Abakozi bakoresha urubuga rwibanze 3 cyangwa ruto batanga raporo 15% igihe kinini cyakoreshejwe mubikorwa byinjiza amafaranga na 22% munsi ya tekinoroji yose ikoreshwa .

Amahuriro nka Mewayz abigaragaza muguhuza CRM, ihuriro ryubucuruzi, gukoresha inyandiko, no gukurikirana imari muburyo bumwe, bikuraho ibikenerwa kwishyira hamwe no kwinjiza amakuru.

2. Guhitamo Umutungo utimukanwa CRM: Matrix Icyemezo-Ingingo 10

CRM yawe ni sisitemu yawe yo hagati. Koresha ubu buryo bwo gutanga amanota (amanota buri ngingo 1-5, 5 kuba nziza) kugirango usuzume amahitamo ufite intego.

Umutungo utimukanwa CRM Guhitamo Matrix

Amabwiriza: Suzuma buri kintu gishoboka CRM ukurikije ibi 10. Amanota yose azayobora icyemezo cyawe. Amanota ya 40+ yerekana imbaraga zikomeye.

  • Guhuza imiyoboro ya Transaction (5 p)
      • Raporo & Isesengura (5 pts): Gukurikirana amasoko ayobora, igipimo cyo guhindura, agaciro k'umuyoboro, n'imikorere y'abakozi.
      • Kwishyira hamwe kw'ibinyabuzima (5 pts): Kwishyira hamwe kavukire hamwe nibikoresho by'ingenzi (urugero, imeri, ikirangaminsi, e-ikimenyetso, MLS).
      • Urubuga rwabakiriya (5 pts): Itanga portal yerekana abakiriya kugirango barebe iterambere, batange inyandiko, kandi bavugane.
      • Igiciro & Agaciro (5 pts): Igiciro kiboneye ntamafaranga yihishe. Umunzani uhendutse hamwe no gukura kwitsinda.
      • Inkunga & Amahugurwa (5 pts): Inkunga igerwaho, yubumenyi nubushobozi bwuzuye bwamahugurwa.

3. Kugereranya Hejuru ya CRM Ihuriro: Ibiranga nigiciro

Twasesenguye ibibuga bitanu byaganiriweho cyane dushingiye kumurongo wihariye kubakozi hamwe nitsinda. Icyitonderwa: M = Bikubiye muri gahunda yo hagati cyangwa irenga; $$ = $ 50 + / umukoresha / ukwezi.

Ikiranga / Ihuriro KurikiraUpBoss IntareDesk KV CORE Igiciro fatizo (Umukozi wa Solo) $ 99 / mo $ 25 / mo $ 99 / mo $ 45 / mo (Intangiriro) Imiyoboro Yayobora Yikora Yego Yubatswe mubikorwa Mgmt Oya Yego (M) Yego Oya Yego (Module kavukire) SMS-Inzira ebyiri Yego ($) Yego ($) Yego IDX / VOW Kwishyira hamwe Yego Yego Yego Oya Yego (API) Imipaka yo Kwiyamamaza Kugabanya Abakiriya / Urubuga rwabakozi Oya Yego Yego Yego (Shingiro) Itandukaniro Rikuru Umuvuduko & Ubworoherane

4. Igisekuru Cyambere: Isesengura ryibiciro & Guhindura Ibintu

Gusobanukirwa ikiguzi nyacyo-gufunga-kugurisha (CPCT) ni ngombwa. Hano hepfo impuzandengo yinganda, ariko abakozi bo hejuru bagera kuri 25-50% igiciro gito binyuze muburere butunganijwe.

4.1 Igiciro Kuri Kurongora & Guhindura Ibipimo

Isoko Yambere Avg. Igiciro Kuri Kurongora (CPL) Avg. Kuyobora-Kuri-Igipimo Igipimo Avg. Porogaramu-Kuri-Gufunga Igipimo Est. Igiciro Kubikorwa Bifunze (CPCT) Yishyuwe Imibereho (Facebook / IG) $ 15 - $ 45 8% 15% $ 2,500 - $ 7.500 Google PPC (Umutungo utimukanwa) $ 45 - $ 150 12% 20% $ 1.875 - $ 6.250 Zillow / Realtor.com Flex Komisiyo 25-35% Biratandukanye cyane Biratandukanye cyane Organic Social & Content $ 5 - $ 15 (Igiciro cyigihe) 15% 25% $ 133 - $ 400 Kohereza & Abakiriya Bashize $ 0 - $ 10 (Igiciro cyimpano) 40% 60%

* Ukurikije kugurisha $ 400,000 hamwe na komisiyo ya 2.5% = amafaranga 10,000 yoherejwe. Inkomoko: Imigendekere nyayo 2023, yahinduwe kubigereranyo byo guhinduka.

> Igiciro gito-kuri-gufunga ubucuruzi bwoherejwe bishimangira agaciro gakomeye ko kugumana abakiriya ba CRM.

4.2 Amabwiriza Yambere yo Gutandukanya Amategeko

Abakozi batanga umusaruro mwinshi bakurikiza itegeko rya 40/30/30 ryo gushora isoko:

    40% yingengo yimari nimbaraga: Kurera abakiriya ba kera & Kohereza (ROI yo hejuru)
  • 30% yingengo yimari nimbaraga: Inkomoko yishyuwe iteganijwe (PPC, igamije imibereho)
  • 30% yingengo yimari & Imbaraga: Kubaka Imiyoboro Yigihe kizaza (SEO, ibirimo, umuryango)

5. Kubaka amasasu adafite isasu no gufata neza akazi

Iyi ntambwe 5 yintambwe, iyo ikozwe muri CRM yawe, irashobora kwikuba inshuro eshatu kuyobora-kugenwa.

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Intambwe ya 1: Gufata ako kanya & Igisubizo

Igikoresho gisabwa: CRM hamwe nurubuga rwihuza hamwe na SMS / imeri yoherejwe.
Igikorwa: Mugihe umwanya uyobora utanze ifishi, tera ibikorwa bitatu icyarimwe:

  1. SMS ako kanya (
  2. imeri ikoreshwa ifite akamaro, idafite urutonde-rwihariye (urugero, "Ubuyobozi bwa mbere bwabaguzi").
  3. umurimo w'imbere wahawe umukozi cyangwa ISA guhamagara kuri terefone mu minota 5.

Intambwe 2: Umunsi-7 "Menya, Nka, Kwizera" Drip

Urutonde rwubatswe mbere rutanga agaciro, ntabwo ari ibibanza byo kugurisha. Urugero rukurikirana muri Mewayz Kwiyamamaza:

    Umunsi wa 1: Ikaze + Ubushishozi bwabaturanyi PDF.
  • Umunsi wa 3: Video: "Amakosa 3 Akunze Kugurwa Mu [Umujyi]."
  • Umunsi wa 5: Inyigo: "Nigute twafashije umuryango nkuwawe kubona $ 15k yo kubaza."
  • Umunsi wa 7: Byoroshye Baza: "Ufite umudendezo wo guhamagara iminota 15 yo guhamagara isoko muri iki cyumweru?"

Intambwe ya 3: Igice & Kongera gusezerana

Imiyoboro idahinduka ijya muminsi 30 "cool-off", hanyuma wongere winjire mu kinyamakuru buri kwezi hamwe no kuvugurura isoko. Koresha ibiranga imyitwarire (urugero, "Reba Urutonde Rwiza") kugirango hyper-igamije kongera gusezerana.

6. Gucunga ibikorwa: Umugongo wa Digital

Porogaramu yo gucunga ibikorwa igabanya amakosa, ikemeza kubahiriza, kandi itezimbere cyane uburambe bwabakiriya. Urutonde rukurikira rugaragaza imikorere yibanze.

6.1 Urutonde rwibanze rwo gucunga ibikorwa byo kugenzura

Porogaramu yawe igomba gutanga icyerekezo gikuru kuri buri gikorwa hamwe na:

    Urutonde rwibanze: Ingengabihe ya buri gikorwa kuva amasezerano yemejwe kugeza arangije, hamwe nabashinzwe n'amatariki yagenwe.
  • Ububiko bw'inyandiko: Umutekano, ububiko bushingiye ku bicu ku masezerano, inyongera, kumenyekanisha, na raporo.
  • Kwibutsa byikora: Imeri / SMS yibutsa abakiriya (urugero, "Ubugenzuzi buteganijwe ejo").
  • Ubuyobozi bw'Ishyaka: Amakuru yamakuru n'itumanaho ryitumanaho kumpande zose (abaguzi, abagurisha, abatanga inguzanyo, umutwe, abagenzuzi).
  • Gukurikirana Komisiyo: Kurikirana igereranya na komisiyo ya nyuma igabanijwe, igabanywa, n'amafaranga yinjira.
  • Urubuga rwabakiriya: Kwinjira byanditseho aho abakiriya bashobora kureba imiterere, gusinya inyandiko, no kohereza dosiye zasabwe.
  • Kwishyira hamwe na E-Ikimenyetso: Kwishyira hamwe kavukire hamwe na DocuSign, MurahoSign, nibindi, kugirango dusinywe nta nkomyi.
  • Raporo: Isesengura ry'umuyoboro n'impuzandengo y'iminsi-yo-gufunga ibipimo.

Ihuriro nka Mewayz Transaction Hub ihuza ibyo biranga muburyo bumwe buhuza na CRM, bikuraho ibikenerwa $ 50 / mo igikoresho.

7. Ikomatanyirizo rya Tech Stack: Gukora Sisitemu Ikiganiro

"frankenstack" ya porogaramu zaciwe zica umusaruro. Intego yibanze yibanze hamwe na ntoya, ihuza cyane.

7.1 Igitekerezo Cyiza 4-Core Stack

  1. OS y'ubucuruzi (urugero, Mewayz): Ihuriro rikuru rya CRM, Ibikorwa, Ibikorwa, n'Imari.
  2. Urwego rwitumanaho: Sisitemu ya terefone yubucuruzi (urugero, Ijwi rya Google) hamwe nu mukiriya wa imeri winjiye muri Core # 1.
    • Kwamamaza & Urutonde: IDX / utanga urubuga nigikoresho cyo gutegura imbuga nkoranyambaga.

7.2 Igiciro cyo Kwishyira hamwe nabi

Abakozi bahuza intoki hagati ya porogaramu 5+ bamara impuzandengo ya amasaha 14 buri cyumweru kubikorwa byubuyobozi butinjiza amafaranga. Igice cyuzuye cyuzuye gishobora kugarura 8-10 yamasaha yo gushakisha cyangwa serivisi zabakiriya.

8. Umusaruro w'abakozi: Automatic & Time-Saving Hacks

8.1 5 Automations Buri mukozi agomba gushiraho