Magnetic Client Client Magnet: Intambwe 7-Intambwe yo Kubaka Ikirango Cyiza gikora 24/7

Kurenga Ikarita Yubucuruzi: Impamvu Ikirango cyawe Numutungo wawe ukomeye

Urambiwe ibintu bitagira iherezo byurusobe, imeri ikonje itashubijwe, hamwe niminsi mikuru-cyangwa inzara yibikorwa byabakiriya. Byagenda bite niba ubuhanga bwawe bushobora kugukorera, gukurura ubwoko bwiza bwabakiriya mugihe wibanze kumurimo nyirizina? Ibi ntabwo ari inzozi; nimbaraga zububiko bwububiko bwubatswe. Muri iyi si yuzuye urusaku rwisi, ikirango gikomeye cyumuntu ukora nk'umugurisha 24/7, ikimenyetso cyizere, hamwe na filteri ihita ikurura abakiriya babanje kugurishwa kubiciro byawe. Ntabwo tuvuga kuba 'influencer' hamwe na miliyoni z'abayoboke. Ibi nibijyanye no kuba impuguke ijya impuguke kuri niche yihariye, ifite agaciro. Igisubizo? Ireme-ryiza riyobora, imbaraga zo kugena ibiciro, hamwe nubucuruzi butera imbere.

Intambwe ya 1: Urufatiro - Sobanura Niche yawe nigitekerezo cyihariye kidasanzwe

Ntushobora kuba umuhanga kuri buri wese. Intambwe yambere kandi ikomeye cyane nukugirango ubone ubugome bwerekeye uwo ukorera nuburyo ubafasha. Ikirango kidasobanutse ni ikirango kitagaragara. Icyicaro cyawe kigomba kuba ihuriro ryibyo ukunda, ibyo uri mwiza bidasanzwe, nicyo itsinda ryabantu ryiteguye kwishyura.

Kora igenzura ryimbitse-

Tangira ubaza ibibazo bikomeye. Ninde mukiriya wawe wunguka cyane kandi ushimishije abakiriya bawe bashize? Ni ikihe kibazo cyihariye wabakemuriye baha agaciro cyane? Gerageza gusesengura amarushanwa yawe - ni iki batanga, kandi ushobora gute gutandukanya? Kurugero, aho kuba 'umujyanama wamamaza,' ushobora kuba 'LinkedIn ushinzwe ingamba zo kwamamaza kubashinze B2B SaaS.' Ibi byihariye bituma uhita wibukwa kandi ugashakishwa.

Kora Itangazo rya UVP

Igitekerezo cyawe cyihariye cyihariye kigomba kuba imvugo isobanutse, interuro imwe ikubiyemo icyerekezo cyawe hamwe nuburyo bwihariye. Igomba gusubiza ikibazo cyumukiriya kitavuzwe: "Kuki naguhitamo?" UVP ikomeye ishobora kuba: "Mfasha ubucuruzi bwimiryango ikora uruganda gushyira mubikorwa inzira igabanya ibiciro byakazi 15-30% mumezi atandatu." Reba umwihariko - ni ibintu bifatika kandi bishingiye ku bisubizo.

Intambwe ya 2: Kubaka Moteri yawe Ibirimo - Ba Go-To Resource

Ibirimo ni amavuta yikimenyetso cyawe bwite. Nukuntu werekana ubuhanga bwawe, utanga agaciro kubusa, kandi ugume hejuru-yibitekerezo. Urufunguzo ni ubudahwema nubuziranenge hejuru yo kujya kuri virusi.

• Hitamo Ihuriro ryibanze: Ntugerageze kuba hose. Kabiri inshuro imwe cyangwa ebyiri aho abakiriya bawe beza bamara umwanya wabo. Kuri B2B, iyi ni LinkedIn cyangwa amakuru agenewe inganda. Kubiremwa, birashobora kuba Instagram cyangwa YouTube.
Ku bajyanama bacu mu nganda, inkingi zishobora kuba: 1) Inyigo yibikorwa byo kunoza imikorere, 2) Inama zihuse zo gukora neza amaduka, na 3) Isesengura ryinganda.
• Ongera usubize byose: Inyandiko imwe ya LinkedIn irashobora guhinduka videwo ngufi, umurongo wa Twitter, hamwe nigice cyamakuru yawe ya buri kwezi. Ibikoresho nka Mewayz ihuza-muri-module irashobora kugufasha guhuza ibirimo byose, bikorohereza abashyitsi kubona akazi kawe keza.

Intambwe ya 3: Hindura Urugo Rwawe Digitale

Urubuga rwawe nibisobanuro byingenzi byimibereho ni umutungo wawe wimibare. Bagomba kuba abanyamwuga, bahuriza hamwe, kandi bahindura ibitekerezo.

Umwirondoro wawe wa LinkedIn, byumwihariko, akenshi ni ibitekerezo byawe byambere. Bikwiye kuba ibirenze gusubiramo; bigomba kuba urupapuro rwurupapuro rwikirango cyawe. Koresha ishusho yumwuga, umutwe wingenzi urimo UVP yawe, nincamake ivuga amateka yawe kandi ikavugana neza nububabare bwiza bwabakiriya bawe. Shyiramo guhamagarwa-kubikorwa, nka "Andika umuhamagaro wo kuvumbura" cyangwa "Kuramo ubuyobozi bwanjye kubuntu." Gukoresha CRM nka Mewayz biragufasha guhuza byimazeyo ifishi yo gufata, ugahita wongera ibibazo bishya kumuyoboro wawe utabanje kwinjira.

Intambwe ya 4: Menya ubuhanga bwo guhuza ingamba

Gukurura byikora ntibisobanura kuba pasiporo. Bisobanura kuba ingamba. Aho gutangaza kuri rubanda, wibande ku kubaka umubano wimbitse nabantu bakomeye.

1. Menya Abahuza 10-20 b'ingenzi: Aba ni abakiriya, impuguke bagenzi bawe mubice byuzuzanya, cyangwa abanyamakuru b'inganda. Kurikirana akazi kabo kandi witondere neza nibirimo.
2. Tanga Agaciro Mbere: Mbere yo gusaba ikintu icyo ari cyo cyose, tanga ubufasha. Sangira akazi kabo, utangire intangiriro, cyangwa usubize ikibazo bashyizeho. Ibi byubaka imari shingiro.
3. Himura Ibiganiro Bitari kuri platform: Mugihe bibaye ngombwa, tanga ikawa ngufi. Intego nukubaka umubano wukuri wabantu, ntabwo tumenyereye kumurongo gusa.

Intambwe ya 5: Tegura gahunda yo gukurura abakiriya bawe hamwe nibikoresho

Aha niho automatike iba inshuti yawe magara. Ntushobora kugiti cyawe gucunga imikoranire yose, ariko urashobora gushiraho sisitemu igukorera.

Intego yo kwikora ntabwo ari ugukuraho gukoraho kwabantu; ni ukubohora umwanya wawe kugirango ubashe gutanga byinshi muribyukuri kubantu.

Koresha urubuga rwibanze nka Mewayz kugirango ucunge urugendo rwabakiriya bose. Iyo icyerekezo kinyuze kumurongo wurubuga, bahita bongerwa kuri CRM yawe. Urashobora gushiraho imeri ikurikirana itanga ibintu byingenzi, ikomeza umubano kugeza igihe biteguye guterefona. Kurikirana imikoranire yose hamwe nubucuruzi ahantu hamwe, kugirango umenye neza ibintu biranga ibicuruzwa byawe bitanga ubuziranenge bwiza.

Gahunda yo Gutangiza Iminsi 30 Ifatika

Kumva urengewe? Dore intambwe ku yindi gahunda yo gutangiza ikirango cyawe cya magnetiki mukwezi kumwe gusa.

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Icyumweru cya 1: Urufatiro & Igenzura

Kurangiza niche yawe na UVP. Kugenzura no guhindura neza umwirondoro wawe wa LinkedIn hamwe nurubuga rwawe bwite. Shiraho konte yawe ya Mewayz hanyuma uhuze urupapuro rwo gufata.

Icyumweru cya 2: Kurema Ibirimo

Kora ikirangantego cyibirimo ibyumweru 4 biri imbere. Batch-kora ibice 8-10 byibirimo (inyandiko, videwo ngufi) ukurikije inkingi zawe.

Icyumweru cya 3: Gusezerana gukomeye

Fata iminota 20 buri munsi witabira urutonde rwawe Top 20. Tanga ibitekerezo kubitekerezo byabo. Tangaza ibikubiyemo byawe buri gihe.

Icyumweru cya 4: Gutunganya no Gutunganya

Shiraho imeri yawe ya mbere yimashini ikurikirana muri Mewayz. Gisesengura ibikubiyemo byumvikanye cyane hanyuma uhindure ingamba zawe mukwezi gutaha.

Gukomeza Umwanya wo Gukura Igihe kirekire

Kubaka ikirango gikurura abakiriya mu buryo bwikora ni marato, ntabwo ari kwiruka. Gushiraho kwambere bisaba imbaraga, ariko igihe kirekire cyo kwishyura ni kinini. Guhoraho ni ngombwa kuruta inshuro. Kohereza ingingo imwe yingirakamaro buri cyumweru nibyiza cyane kuruta kohereza ibintu bito buri munsi. Buri gihe usubiremo isesengura ryawe muri CRM yawe kugirango urebe abakiriya baturuka aho bakomoka, hanyuma wikubye kabiri kubikorwa. Mugihe izina ryawe rigenda ryiyongera, uzasanga koherezwa bihinduka isoko yambere yubucuruzi bushya, ugashiraho uruzinduko rwose.

Ubucuruzi bw'ejo hazaza-buhamya

Imiterere yubucuruzi izakomeza guhinduka, ariko imwe ihoraho izagumaho: abantu bagura kubantu bazi, bakunda, kandi bizeye. Mugushora mubirango byawe bwite, ntabwo wubaka ingamba zo kwamamaza gusa; urimo kubaka umutungo wubucuruzi uhuza igihe. Iragufasha gutegeka ibiciro biri hejuru, guhitamo byinshi hamwe nimishinga yawe, no guhanga umwuga cyangwa ubucuruzi butabyara inyungu gusa ariko kandi bwuzuye. Tangira uyumunsi usobanura imwe, ityaye - ni intambwe yambere igana ahazaza aho abakiriya bagusanga.

Ibibazo bikunze kubazwa

Bifata igihe kingana iki kugirango ubone ibisubizo bivuye mu kubaka ikirango cyawe?

Urashobora kubona gusezerana kwambere mugihe cyibyumweru bike, ariko mubisanzwe bisaba amezi 3-6 yimbaraga zihamye zo kubaka umuvuduko ugaragara no gutangira gukurura ibibazo byabakiriya babishoboye byikora.

Nkeneye imbuga nkoranyambaga zikurikira gukurura abakiriya?

Oya. Gitoya, igamije cyane gukurikira amajana make meza yabakiriya hamwe nabagenzi ni iyagaciro cyane kuruta abantu benshi, badakoreshwa. Ubwiza ningirakamaro impanda zingana buri gihe.

Ni irihe kosa rikomeye abantu bakora iyo bubaka ikirango cyabo?

Ikosa rikunze kugaragara ni mugari cyane. Kugerageza kwiyambaza buriwese bivamo guhuza byimazeyo ntanumwe. Niching down ninzira yihuta yo kuba umuhanga uzwi.

Nshobora gukoresha ibikoresho kugirango mpindure imbaraga zanjye bwite?

Rwose. Ibikoresho nka Mewayz birashobora guhita bifata kuyobora, kuyobora CRM, no kurera imeri, bikubohora kugirango wibande ku gukora ibintu bifite agaciro kanini no kubaka umubano nyawo.

Ikirango cyanjye gikwiye gutandukana nikirango cyanjye?

Kubucuruzi bwinshi bushingiye kuri serivise hamwe na solopreneurs, ikirango cyawe ni ikirango cyawe. Bagomba guhurizwa hamwe, nkuko abakiriya baguha akazi kubuhanga bwawe bwihariye no kukwizera nkumuntu ku giti cye.

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