Raporo 10 buri nyiri ubucuruzi buciriritse agomba gusubiramo buri kwezi (Wongeyeho Inyandikorugero Yubusa)

Hagarika Gukeka, Tangira Gukura: Imbaraga Zitanga Raporo Yukwezi

Tekereza kugerageza gutwara imodoka ifite ikirahure cyirabura. Urashobora kumva urujya n'uruza, ariko nta gitekerezo ufite niba ugana ku rutare cyangwa umuhanda usobanutse. Kuri banyiri imishinga mito mito, ibi nibyo kuyobora isosiyete idafite raporo yimari isanzwe yumva. Urimo gufata ibyemezo bishingiye ku byiyumvo byo mu nda aho kuba amakuru akomeye.

Nk’uko ubushakashatsi bwakozwe na Banki y’Amerika bubivuga, 82% by’ibitagenda neza mu bucuruzi biterwa n’imicungire mibi y’amafaranga - ikintu raporo ikwiye yashoboraga gukumira. Ubutumwa bwiza? Ntukeneye impamyabumenyi y'ibaruramari kugirango umenye izi raporo zingenzi. Hamwe nibikoresho nka Mewayz, urashobora gukoresha inzira hanyuma ukibanda kubyingenzi: kuzamura ubucuruzi bwawe.

Aka gatabo kazakunyura muri raporo 10 zigize uburiri bwubucuruzi buzira umuze, bushingiye ku makuru. Kuri buri wese, tuzasobanura icyo aricyo, impamvu ari ngombwa, nuburyo bwo kuyikora - byoroheje ukanze bike gusa muri OS yawe yubucuruzi.

1. Inyungu & Igihombo (P&L) Itangazo

Icyo aricyo: Incamake yinjiza, ikiguzi, nibisohoka mugihe runaka. Irakwereka neza umubare w'amafaranga winjiza (cyangwa uhomba).

Impamvu ari ngombwa: P&L yawe ni amanota yanyuma. Irakubwira niba imishinga yawe yubucuruzi ikora. Waba wunguka? Ese hari amafaranga yakoreshejwe atagenzurwa? Isubiramo ryihuse rya buri kwezi rigufasha kumenya imigendekere mbere yuko biba ibibazo.

Uburyo bwo kubikora: Porogaramu nyinshi zibaruramari zitanga ibi byikora. Muri Mewayz, jya kuri module ya Isesengura hanyuma uhitemo Raporo yimari . Shungura muminsi 30 ishize kugirango urebe imikorere yawe ya buri kwezi.

2. Amafaranga yatanzweho amafaranga

Icyo aricyo: Iyi raporo ikurikirana urujya n'uruza rw'amafaranga mu bucuruzi bwawe. Igabanyijemo ibice bitatu: ibikorwa byo gukora (ubucuruzi bwa buri munsi), ibikorwa byo gushora imari (kugura / kugurisha umutungo), hamwe nibikorwa byo gutera inkunga (inguzanyo / ishoramari).

Impamvu ari ngombwa: Inyungu ntabwo ihwanye nubwishingizi. Urashobora kunguka kumpapuro ariko ukabura amafaranga mugihe abakiriya batinze kwishyura cyangwa washoye imari nini. Iyi raporo iremeza ko ufite amafaranga ahagije yo kwishyura fagitire.

Impanuro: Wibande kuri Gukoresha Cash Flow . Umubare uhoraho mwiza hano ni ikimenyetso gikomeye cyubucuruzi burambye.

3. Urupapuro ruringaniza

Icyo aricyo: Ifoto yerekana ibyo sosiyete yawe itunze (umutungo) hamwe n’umwenda (imyenda) mugihe runaka, hamwe nuburinganire bwa nyirayo.

Impamvu bifite akamaro: Itanga icyerekezo kirekire cyubuzima bwawe bwubukungu. Urwego rwimyenda yawe rushobora gucungwa? Umutungo wubucuruzi ukwiye kwiyongera? Kugereranya impapuro ziringaniza ukwezi ukwezi kwerekana inzira yawe.

'Amafaranga yinjira ni ubusa, inyungu ni ubwenge, ariko amafaranga ni umwami.' Iyi mvugo ishaje iratwibutsa ko mugihe iterambere ryumurongo wo hejuru rishimishije, ubucuruzi burambye bucunga ibyo uko ari bitatu: amafaranga yinjira, inyungu, nogutwara amafaranga. Raporo yo Gusaza Konti

Icyo aricyo: Gusenya inyemezabuguzi zawe zidasanzwe, zashyizwe mu byiciro nigihe zimaze igihe (urugero, iminsi 0-30, iminsi 31-60, iminsi 61-90, iminsi 90+).

Impamvu ari ngombwa: Iki nigikoresho cyawe # 1 cyo gucunga konti zishobora kwishyurwa. Irerekana abakiriya batinda kwishyura kandi igufasha gushyira imbere imbaraga zawe zo gukusanya. Igihe kirekire inyemezabuguzi ihembwa, ntabwo bishoboka ko ushobora kwegeranya. Kubintu byose muminsi 90, tekereza kubikorwa bikomeye, nko gukoresha ikigo cyo gukusanya.

5. Raporo y'ibikorwa byo kugurisha

Icyo aricyo: Isesengura ryamakuru yawe yo kugurisha, akenshi asenywa nibicuruzwa / serivisi, umucuruzi, umuyoboro, cyangwa ubwoko bwabakiriya.

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Impamvu ari ngombwa: Iyi raporo isubiza ibibazo bikomeye. Nibihe bicuruzwa ugurisha neza? Kwamamaza kwawe gushya mubyukuri kubyara ibicuruzwa? Bamwe mubagize itsinda ryabacuruzi barusha abandi? Ibi biragufasha kwikuba kabiri kubikorwa.

6. Raporo y'ibicuruzwa byakozwe

Icyo aricyo: Gupima inshuro ugurisha no gusimbuza ibarura ryawe mugihe runaka. Inzira ni: Igiciro cyibicuruzwa byagurishijwe / Ibarura ryagereranijwe. Igipimo kiri hejuru cyane gishobora gusobanura ko ufite ibyago byo guhunika ibicuruzwa no gutakaza ibicuruzwa. Intego ni impirimbanyi nziza, yinganda yihariye. Raporo yo Kugura Abakiriya (CAC) Raporo

Icyo aricyo: Igiciro cyose cyo kugurisha no kugurisha ibicuruzwa bigabanijwe numubare wabakiriya bashya babonye mugihe runaka. Kurugero, niba wakoresheje $ 1.000 mukwamamaza ukunguka abakiriya 10, CAC yawe ni $ 100.

Impamvu ari ngombwa: Irakubwira uburyo kwamamaza kwawe gukora neza. Niba CAC yawe irenze inyungu wunguka kubakiriya, imishinga yawe yubucuruzi iracitse. Gukurikirana uku kwezi bigufasha gusuzuma ROI yimiyoboro itandukanye yo kwamamaza.

8. Agaciro k'ubuzima bw'abakiriya (LTV) Raporo

Icyo aricyo: Ikigereranyo cy'amafaranga yose yinjira umushinga ashobora kwitega kuri konti imwe y'abakiriya. Irareba impuzandengo yo kugura, inshuro zo kugura, hamwe nigihe cyo kubaho kwabakiriya.

Impamvu ari ngombwa: Iyo urebye hamwe na CAC, LTV iguha igipimo cyizahabu cyubuzima bwubucuruzi: LTV: CAC . Ikigereranyo cya 3: 1 cyangwa kirenga muri rusange gifatwa nkubuzima bwiza. Bikunze kuba byiza gukoresha amafaranga menshi kugirango ubone umukiriya uzaba ufite agaciro ibihumbi mugihe kuruta kwirukana abaguzi bahendutse, inshuro imwe.

9. Urubuga & Marketing Analytics Raporo

Iyi ntabwo ari raporo imwe ahubwo ni ikibaho cyibipimo byingenzi biva mubikoresho nka Google Analytics hamwe nimbuga nkoranyambaga.

Ibipimo by'ingenzi byo gukurikirana buri kwezi:

• kugura). Ibipimo byingenzi byerekana imikorere (KPI) Dashboard

  Icyo aricyo: Incamake y'urupapuro rumwe rw'ibipimo byawe 5-10 by'ingenzi. Iyi ni cockpit yawe yihariye kubucuruzi. Ikoresha igihe kandi igufasha kwibanda kubyingenzi rwose. gusubiramo buri kwezi birashobora kwihuta kandi bitababaza.

  1. Teganya (iminota 5): Hagarika iminota 30 kuri kalendari yawe kumunsi wambere wakazi wa buri kwezi. Ibi bituma iba ingeso idashobora kuganirwaho.
  Raporo zizabyara.
  2. Gusikana Ibendera ritukura (iminota 10): Suzuma vuba buri raporo. Reba inzira mbi: guta amafaranga, kuzamuka kwa CAC, kongera inyemezabuguzi zirengeje igihe.
  3. Baza 'Kuki?' (Iminota 10): Ku mpinduka iyo ari yo yose ikomeye (nziza cyangwa mbi), menya icyabiteye. Ese ubukangurambaga bushya bwo kwamamaza bwagabanije CAC? Umukiriya munini yagiye, yongera churn?
  4. Hitamo Igikorwa kimwe (iminota 5): Ukurikije isubiramo ryawe, hitamo igikorwa kimwe kugirango ufate ukwezi. Urugero: "Hamagara abakiriya batatu bafite inyemezabuguzi zimaze iminsi 60" cyangwa "Ongera ingengo yumurongo wamamaza wagabanije CAC yacu."
  ni compas y'ejo hazaza. Nyiri resitora asuzuma P&L yabo ashobora kubona ko kugurisha inzoga bifite inyungu 70% ugereranije na 15% kubiribwa. Ubwo bushishozi bushobora kuganisha kuri menu ya cocktail hamwe nubukangurambaga bwo kwamamaza, bikazamura inyungu mu buryo butaziguye.

  Intego ntabwo ari ukurohama mumibare ahubwo ni ukugaragaza ubushishozi 2-3 buzagira ingaruka zikomeye kubucuruzi bwawe mukwezi gutaha. Mugukora izi raporo 10 umuhango wa buri kwezi, uhinduka kuba inkongi y'umuriro idahwitse ukaba kapiteni ukora, uyobora ubucuruzi bwawe ufite ikizere cyiterambere ryigihe kirekire.

  Ibibazo bikunze kubazwa

  Ndi rwiyemezamirimo wenyine. Nkeneye rwose raporo 10 zose?

  Tangira hamwe nibyingenzi bitatu: Inyungu & Igihombo, Amafaranga Yatanzwe, na Konti Yashaje Raporo. Ibi ntibishobora kumvikana kugirango wumve ubuzima bwawe bwamafaranga. Mugihe ukura, urashobora gushira mubindi.

  Nigute nshobora gukoresha izo raporo nta software ihenze?

  Urwego rwubusa rwa Mewayz rurimo raporo yibanze ya P&L, inyemezabuguzi, hamwe nabahuza. Muguhuza ibiryo bya banki yawe, amakuru menshi ahita yihuta, agukiza amasaha yo kwandikisha intoki.

  Niyihe raporo imwe yingenzi kubucuruzi bushya?

  Itangazo ry'amafaranga. Ubucuruzi bushya bwibasiwe cyane no kubura amafaranga, nubwo bwunguka kumpapuro. Kugenzura amafaranga yinjira ni ngombwa kugirango ubeho.

  Nabwirwa n'iki ko imibare yanjye ari 'nziza'?

  Gereranya n'amezi yawe ashize kugirango ukurikirane imigendekere. Ibipimo nganda, reba umutungo uva mu ishyirahamwe ryanyu cyangwa Ubuyobozi buciriritse. Wibande ku iterambere, ntabwo ari ugutungana.

  Ese Mewayz yamfasha gukora ikibaho cya KPI?

  Yego. Mewayz Analytics module igufasha gukurura no guta ibipimo bifite akamaro kanini kuri wewe kumwanya umwe, bigezweho mugihe nyacyo. Bikubiye muri gahunda zose zishyuwe.

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