Igitabo cyo Kwamamaza $ 0: Uburyo Mewayz Grew kubakoresha 138K Muburyo bwiza

> Turi hano kugirango tubyemeze ukundi. Mugihe twatangizaga Mewayz, twafashe icyemezo gikomeye: twakura rwose binyuze mumiyoboro ngenga, dukoresha amadorari 0 mumasoko gakondo. Byihuse kugeza uyu munsi, kandi ubucuruzi bwacu bwa modular OS bukoresha abakoresha 138.000 kwisi yose. Uru rugendo ntirwerekeye amahirwe-ahubwo rwari ukubaka ibicuruzwa abantu bakeneye byukuri no kureka ibyo bicuruzwa bikivugira. Muri iki gitabo gikinirwaho, turimo gusangira ingamba nyazo zaduteye imbere mu iterambere, kuva mu gukoresha urwego rwubuntu mu buryo bwihuse kugeza mu guteza imbere umuryango ukomeye w’abakoresha ingufu.

Ubu buryo buyobowe niterambere (PLG) bwabaye umuyoboro wambere wo kugura. Aho gukoresha amafaranga kugirango twemeze abantu kugerageza Mewayz, twibanze ku gushiraho uburambe ku buryo abakoresha bazatubera abavugizi. Abakoresha barashobora kubona modules yibanze nka CRM, inyemezabuguzi, hamwe nigikoresho-gihuza-bio nta gihe cyagenwe. Ibi bikuraho amakimbirane yo kwiyemeza kandi bituma ubucuruzi bwinjiza rwose Mewayz mubikorwa byabo. Amakuru yacu yerekana ko 42% byabakiriya bacu bishyuye batangiriye kuri gahunda yubuntu kandi barazamurwa nyuma yo kubona agaciro kagaragara. Hamwe na modul 207 iboneka, abayikoresha barashobora gutangirana nibyo bakeneye ako kanya - wenda inyemezabuguzi gusa - kandi mubisanzwe bavumbura ibikoresho byegeranye uko ubucuruzi bwabo bugenda butera imbere. Iyi nzira yubatswe yo kwagura bivuze ko abakoresha bakura natwe aho kuturenza. Impuzandengo y'abakoresha ikora module 3.2 yinyongera mumezi atandatu yambere yabo. Twashora imari mukubaka umuryango aho abakoresha bashobora guhuza, gusangira ibikorwa byiza, no gutanga ibitekerezo. Ibi byashizeho uruziga rwiza: abakoresha basezeranye batanze ubushishozi butagereranywa bwatezimbere ibicuruzwa byacu, ari nako byongereye ubudahemuka bwabo.

Twashizeho ibikorwa byinshi byingenzi byabaturage:

• Amatsinda y’abakoresha: yahinduye abakoresha kuva kubaguzi bonyine mubitabira cyane mubwihindurize bwa Mewayz. Ibikorwa bishingiye ku baturage-nk’inyigisho zakozwe n’abakoresha hamwe n’ubushakashatsi bwakozwe - ubu bingana na 35% by’abiyandikishije bashya binyuze mu kohereza ijambo ku munwa.
  Blog yacu, urukurikirane rwa webinar, hamwe nibitabo byisomero byahindutse umutungo kubucuruzi buciriritse nabashoramari bashaka koroshya ibikorwa byabo.

  Ingamba zacu zirimo gukurikiza amahame atatu:

  1. Gukemura, Ntugurishe: ijambo ryibanze rihuye nuburyo abaduteze amatwi bashakisha ibisubizo

  Ubu buryo bwashyizeho Mewayz nkubuyobozi mubikorwa byubucuruzi, gutwara ibinyabiziga bihoraho bishakisha bihindura inshuro ebyiri igipimo cyumuyoboro uhembwa.

  Ikindi kintu cyingenzi cyingamba zacu zo kwamamaza $ 0 ni ugushiraho ubufatanye bufatika hamwe na serivisi zuzuzanya. Muguhuza nibikoresho bizwi cyane nko gutunganya ubwishyu, imiyoboro ya e-ubucuruzi, hamwe na porogaramu zitumanaho, twashyize Mewayz nka sisitemu yo hagati ihuza ibikorwa byose byubucuruzi.

  Uku kwishyira hamwe kwashizeho inzira nyabagendwa. Kurugero, mugihe umukoresha ahuza konte yabo ya Mewayz kurubuga rwabo rwa e-ubucuruzi, bakunze gusangira ubunararibonye bwiza mumuryango wurwo rubuga. Twakurikiranye ibirenga 12,000 byiyandikishije biturutse kubohereza abafatanyabikorwa ba ecosystem.

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  Kwamamaza gukomeye cyane bibaho mugihe ibicuruzwa byawe bibaye ngombwa kubikorwa byabakoresha kuburyo badashobora gutekereza gukora bitabaye ibyo. Nibwo bahinduka itsinda ryanyu ryo kugurisha. Ihuza-muri-bio module, kurugero, mubisanzwe yerekana 'Ikarita ya Mewayz' itwara traffic yoherejwe. Inyemezabuguzi za fagitire zirimo ibirango byoroheje abayakira bakandaho kugirango bige byinshi. Ubu buryo bwateguwe-bwo kugabana butangiza umurongo uhoraho wuyobora wujuje ibyangombwa nta kuzamura ibikorwa bifatika.

  Twabaze coefficient yacu ya virusi-umubare wabakoresha bashya buri mukoresha uriho azana-hamwe nuburyo bwiza bwo kongera ibipimo. Guhitamo ibishushanyo bito, nko gukora ubufatanye biranga ubuvanganzo kandi bugaragara, byagize uruhare mu kwiyongera kwa 27% mugusaranganya kama-mwaka-mwaka.

  Ibiranga. Ongera ibi. Imbere: Iterambere rirambye mwisoko ry urusaku

  Mugihe dukomeje kwipimisha, ibyo twiyemeje mukuzamuka kama ntiguhinduka. Imiterere nyabagendwa yarushijeho kuba yuzuyemo abanywanyi batewe inkunga neza, ariko uburyo bwacu bushingiye kubaturage bwatanze inyungu irambye amafaranga adashobora kugura. Icyo twibandaho ubu ni ugukomera aho kwaguka - kongera uburambe kubakoresha bariho mugihe hagumye ubuziranenge bwibicuruzwa byabanje kubakurura.

  Ejo hazaza h’isoko ntabwo harebwa ninde ufite ingengo yimari nini-ahubwo ni uwashizeho agaciro gakomeye. Mugushira ibicuruzwa hamwe nabaturage murwego rwingamba ziterambere ryacu, twubatse ikintu cyagaciro kuruta abakoresha benshi: icyitegererezo cyubucuruzi burambye hamwe nababunganira badahemuka. Kubitangira byose urebye inzira isa, ibuka ko gukura kama atari inzira ngufi-ni icyemezo cyo kubaka ikintu gikwiye kugabana.

  Ibibazo bikunze kubazwa

  Byatwaye igihe kingana iki Mewayz kugirango agere kubakoresha 138K kama?

  Byatwaye hafi imyaka itatu kugirango tugere kubakoresha ubu, hamwe niterambere ryihuta cyane nyuma yo gukubita abakoresha 50.000 kubera ingaruka zurusobe.

  Nihe ijanisha ryabakoresha Mewayz bari kuri gahunda yubuntu?

  Hafi ya 68% byabakoresha bacu bari kuri gahunda yubuntu, itubera umuyoboro wambere wo kugura kugirango duhindure abakoresha gahunda zishyuwe mugihe.

  Ni kangahe ibitekerezo byabaturage mugutezimbere ibicuruzwa byawe?

  Byingenzi cyane-hafi 40% byimiterere yacu mishya ituruka kubitekerezo byabakoresha binyuze kumurongo wo gusaba ibyifuzo hamwe nibiganiro byabaturage.

  Urateganya gushora imari mubucuruzi bwishyuwe?

  Mugihe dukomeje kwiyemeza gukura kama, turashobora kugerageza ubukangurambaga bwishyuwe kumasoko yihariye, ariko imiyoboro ngenga izahora yibandwaho.

  Ni ubuhe buryo budasuzumwa cyane bwo gukura kama?

  Kwihangana - gukura kama kama mugihe aho gutanga ibisubizo byihuse, ariko abakoresha ukurura usanga bakunda cyane kandi badahemuka kuruta abo mumiyoboro yishyuwe.

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  Kubaka OS yawe Yubucuruzi Uyu munsi

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