Business Operations

Gupima Ubucuruzi Bwanyu Bwigisha: Igishushanyo Cyuzuye 1 -50

Wige intambwe ku yindi inzira yo gupima ubucuruzi bwabatoza kuva 1 kugeza 50. Menya ingamba zo gutanga akazi, ibisubizo byikoranabuhanga, nuburyo bukoreshwa butera iterambere rirambye.

6 min read

Mewayz Team

Editorial Team

Business Operations
> Mugihe 89% yubucuruzi butangirana gusa nuwashinze kwigisha, 12% gusa ni byiza gutsinda abarimu 10. Ikinyuranyo hagati yo kuba umurezi wumuhanga no kubaka ishyirahamwe ryigisha rirambye bisaba ubuhanga butandukanye cyane cyane muri sisitemu, gutanga akazi, no gucunga. Buri cyiciro gisaba uburyo butandukanye bwikoranabuhanga, kwamamaza, nibikorwa. Kwigisha ubucuruzi bugenda neza mubusanzwe kubona amafaranga yiyongera 300-500% muriki cyiciro cyiterambere, ariko cyane cyane, bubaka sisitemu zirambye zituma hakomeza kwaguka kurenga abigisha 50.

Icyiciro cya 1: Fondasiyo (1-5 Abigisha)

Iki cyiciro cyambere cyo gupima cyibanda kukigaragaza cyubucuruzi bwawe burenze ubushobozi bwawe bwo kwigisha. Intego ntabwo yongeyeho abigisha gusa - ni ugukora sisitemu isubirwamo ikomeza ubuziranenge mugihe wagutse kugera. Kora inzira isanzwe yo gusuzuma abanyeshuri, gutegura amasomo, gukurikirana iterambere, no gutumanaho kwababyeyi. Iyi nyandiko ibaye igitabo cyawe cya mbere cyibikorwa kandi ikemeza ko uhoraho mugihe uzanye abanyamuryango bashya. Sisitemu yo gutondekanya gahunda, CRM yibanze kubitabo byabanyeshuri, hamwe na fagitire isanzwe ni ngombwa. Abashoramari benshi bigisha bakoresha urubuga nkuburezi bwa Mewayz kugirango bayobore iyo mirimo badakeneye ibikoresho byinshi bitandukanijwe.

Shakisha abigisha bahuza na filozofiya yawe yo kwigisha ariko bazana ubumenyi butandukanye. Tekereza guhera kumyanya yigihe gito cyangwa umubano wamasezerano kugirango ukemure ibyago mugihe ugerageza uburyo bwo gutanga akazi no kuguruka. Hatariho sisitemu ikwiye, aha niho ubuziranenge bukunze kugabanuka no guteza akaduruvayo mu mikorere. Ibi bigomba kubamo:

  • Ibiganiro byubatswe hamwe nibipimo ngenderwaho byo gusuzuma
  • Ibikorwa Remezo

    Urupapuro rusesuye hamwe na software yibanze yo guteganya ntibizagabanya abarimu 10. Ukeneye sisitemu ihuriweho ikora:

    • niho kwigisha abarimu byubaka sisitemu nini cyangwa gukubita igisenge cyo gukura ntabwo ari ngombwa kuri iki cyiciro - ni umusingi utuma kwaguka kugenzurwa. " - Maria Chen, washinze Centre yo Kwiga Excel

      Kora Sisitemu Yubwishingizi Bwiza

      Shyira mubikorwa buri gihe cyikurikiranabikorwa, gukusanya ibitekerezo byabanyeshuri, hamwe nubipimo ngenderwaho kugirango ukomeze ubuziranenge bwinyigisho. Tekereza kugena umuyobozi wigisha cyangwa uruhare rwumuyobozi ushinzwe kugenzura iki gikorwa. Iki cyiciro gisaba gutanga inshingano zubuyobozi no gushyiraho imiterere yubuyobozi.

      Gutezimbere Ubuyobozi bwo hagati

      Menya abigisha bakora cyane bashobora gufata inshingano zubuyobozi. Imyanya isanzwe muriki cyiciro harimo:

      • Umuyobozi ushinzwe amasomo kugenzura integanyanyigisho hamwe n’ubuziranenge bw’inyigisho
      • Umuyobozi ushinzwe ibikorwa ikora gahunda n’ibikoresho
        • ijambo ku munwa. Gutezimbere gahunda yo kwamamaza, gahunda yo kohereza, hamwe nuburyo bwo kugurisha. Kurikirana igipimo cyo guhindura kuri buri cyiciro cya feri yawe kugirango uhindure ibiciro byo kugura. Ibi birimo:

        • Ibyibandwaho ubu bihindura uburyo bwo gukora ibikorwa, kwagura kugera, no kubaka inyungu zirambye zo guhatanira. Tekereza kubaka amatsinda akikije ibikorwa by'ingenzi aho kwishingikiriza ku ba generaliste ku giti cyabo. Shakisha uburyo bwa Hybrid cyangwa kure cyane yuburyo bwo kwigisha kugirango ugere kumasoko yagutse. Teza imbere indangagaciro zisobanutse, gahunda zo kumenyekana, n'amahirwe yo kwiteza imbere. Tekereza gushyiraho akanama ngishwanama k'abigisha kugirango ukomeze guhuza n'itsinda ryanyu ryigisha. Koresha abigisha 2-3.
        • Amezi 4-6: Kora uburyo busanzwe bwo gutanga akazi. Kwagura abigisha 5-6. Shyira mubikorwa tekinoroji ihuriweho.
        • Amezi 7-12: Gutezimbere sisitemu yubwishingizi bufite ireme. Gukura kugeza 10-12. Tangira ukurikirane ibikorwa byingenzi byerekana ibipimo.
        • Amezi 13-18: Koresha inshingano zambere zo kuyobora. Kwagura abigisha 20. Gutunganya gahunda yo kwamamaza no kugurisha.
        • Amezi 19-24: Gutezimbere imiterere yishami. Shikira abigisha 30-35. Hindura ibikorwa kugirango ukore neza.
        • Amezi 25-30: Wibande kumuco no kugumana. Kwagura abigisha 45-50. Tegura icyiciro gikurikira cyo gukura. Amashuri yubucuruzi ya Mewayz atanga ibikoresho byabugenewe byifashishwa mu gupima ibipimo:

          Ubuyobozi bukuru bwigisha: Gukurikirana ibiboneka, impamyabumenyi, ibipimo byerekana, hamwe nu mushahara muri sisitemu imwe. Hindura guhuza abanyeshuri hamwe nabigisha beza bashingiye kubikenewe byo kwiga no guteganya imbogamizi.

          Gahunda hamwe nogutumanaho: Huza kalendari yabatoza benshi, ohereza ibyibutsa byikora, kandi ukomeze ibiti byitumanaho hamwe nabanyeshuri nababyeyi. Mugabanye gahunda yamakimbirane kandi nta-kwerekana kugeza kuri 75%. Fata ibyemezo bishingiye ku makuru yerekeye kwaguka. Dore uburyo bwo kubyirinda:

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          Umutego wa 1: Guha akazi Byihuse - Guha akazi byihuse nta kugenzura neza biganisha ku bibazo bifite ireme. Igisubizo: Shyira mubikorwa uburyo bukomeye bwo gutanga akazi kandi ntuzigere ubangamira amahame, kabone niyo waba uhuye nigitutu cyibisabwa.

          Igisubizo: Tegura inzira zisanzwe zo gusuzuma, gutegura amasomo, no gutumanaho. Igisubizo: Tangira gutanga inshingano zikorwa hafi yabatoza 10 nimirimo yo kuyobora nabatoza 20.

          Umutego wa 4: Gutandukanya ikoranabuhanga - Koresha ibikoresho bitandukanye muguteganya, kwishyuza, no gutumanaho. Igisubizo: Shyira mu bikorwa hakiri kare kugirango wirinde amakuru ya silos hamwe nubuyobozi bugoye. Hamwe na sisitemu ihamye, urashobora gutekereza kwaguka kwakarere, kugura serivisi ntoya zo kwigisha, cyangwa guteza imbere tekinoroji yo kwiga. Ubucuruzi bwatsinze cyane muriki gipimo akenshi buva mubatanga serivise bakajya mubigo byikoranabuhanga byigisha uburezi, gukora ibicuruzwa binini hamwe na serivisi zabo zo kwigisha.

          Sisitemu wubaka mugihe cyurugendo rwa 1 kugeza kuri 50 iba umusingi wo kugera kubarimu 100, 200, cyangwa 500. Ubushishozi bwibanze buva mu gupima neza ntabwo bujyanye numubare wabatoza - ni ukubaka ishyirahamwe rishobora gutanga umusaruro uhoraho wuburezi utitaye ku bunini. Hamwe nuburyo bwiza, ubucuruzi bwawe bwo kwigisha burashobora kuba umuyobozi wakarere mu burezi mugihe ukomeje uburyo bwihariye bwatumye serivisi zawe zambere zigenda neza.

          Ibibazo bikunze kubazwa

          Ubusanzwe bifata igihe kingana iki kugirango bapime kuva 1 kugeza 50?

          Ubucuruzi bwatsinze neza mubusanzwe bifata amezi 18-36 kugirango bapime kuva 1 kugeza kuri 50, hamwe nicyiciro gikomeye cyo gukura kuri 5, 15, na 30. Ingengabihe iterwa nibisabwa ku isoko, ingamba zo gutanga akazi, no gushyira mu bikorwa ikoranabuhanga.

          Ni ikihe kibazo gikomeye mugihe cyo gupima ubucuruzi bwigisha?

          Ikibazo gikomeye nukugumana ireme rihoraho mugihe wagutse. Hatariho uburyo bukwiye bwo gutanga akazi, amahugurwa, hamwe nubwishingizi bufite ireme, ibipimo ngenderwaho bikunze kugabanuka uko ubucuruzi bugenda bwiyongera, bigatuma abanyeshuri binjira.

          Nakagombye kangahe nkoresha bije yikoranabuhanga mugihe napima ubucuruzi bwanjye bwo kwigisha?

          Teganya gushora 5-8% yinjiza mu ikoranabuhanga mugihe cyo gupima. Ihuriro ryibumbiye hamwe nka Mewayz mubisanzwe rigura amadolari 49-99 / ukwezi kugirango akure ubucuruzi bwigisha, gutanga ROI ikomeye binyuze mubuyobozi bwagabanijwe no kunoza imikorere.

          Ni ubuhe buryo bw'indishyi bukora neza mugupima ubucuruzi bwigisha?

          Abashoramari benshi batsinze neza bakoresha imvange: igipimo cyisaha kubatoza b'igihe gito (60-70% by'amafaranga y'amasomo) hamwe n'umushahara uhembwa kumwanya wose uyobora cyangwa abayobozi. Iringaniza guhinduka hamwe no kwiyemeza uko upima.

          Nigute nakomeza umuco wikigo hamwe nabigisha 50?

          Teza imbere indangagaciro zisobanutse, imiyoboro yitumanaho isanzwe, gahunda yo kumenyekanisha, n'amahirwe yo kwiteza imbere. Tekereza gushiraho akanama ngishwanama k'abigisha no kwakira amatsinda asanzwe kugirango ukomeze guhuza ikipe yawe ikura.

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