Uburyo Amaduka acururizwamo yakira impinduka ya Digital ku ngengo yimari

Impinduramatwara ya Digital igeze kumuhanda mukuru

Mugihe imitwe yibanda kuri miliyari y'amadolari yo gushora imari mu bucuruzi bwa tekinoroji iva mu bihangange nka Walmart na Amazon, impinduramatwara ituje iraba ku nzego z'ibanze. Abacuruzi bigenga, abafite butike, hamwe n’abakora urunigi ruto bavumbuye ko guhindura imibare atari kubigo bifite ingengo yimibare irindwi. Mubyukuri, 68% byabacuruzi bato ubu bakoresha byibuze ibikoresho bitatu bya digitale mugucunga ubucuruzi bwabo, bivuye kuri 32% gusa muri 2020.

Ibanga? Moderi yubuhanga, ihendutse ya tekinoroji itanga ubushobozi-urwego rwimishinga idafite ibiciro byurwego. Amaduka yahoze yishingikiriza kubitabo byabigenewe hamwe nimpapuro zandika ubu zirimo gukora ibikorwa bitangaje bivanga ubucuruzi bwumubiri na digitale nta nkomyi. Barimo kwerekana ko udakeneye ingengo yimari ya Fortune 500 kugirango uhatane mubicuruzwa byumunsi - ukeneye ibikoresho ningamba bikwiye.

Reba butike ya Maria i Austin, muri Texas. Yinjije amadorari 2000 gusa mu ishoramari rya tekinoloji ya mbere, yahujije kugurisha kuri interineti, gucunga ibarura, ubudahemuka bw’abakiriya, hamwe n’isesengura ry’amaduka - agera kuri 45% byinjira mu gihe yagabanije ibiciro by’ibikorwa 18%. Amateka ye agenda arushaho kuba rusange nkuko ikoranabuhanga ryagerwaho rihindura demokarasi udushya.

Ingengo yimari yukuri: Ibyo abadandaza bato bakoresha mubyukuri

Mbere yo gucukumbura ibisubizo, ni ngombwa kumva imbogamizi zingengo yimari ihura n’abacuruzi bigenga. Impuzandengo iduka ricururizwamo ikorera ku cyuma cyoroheje, ingengo y’ikoranabuhanga ubusanzwe iri hagati y’amadolari 200 kugeza 800 $ buri kwezi. Ibi bihabanye cyane nabacuruzi ba rwiyemezamirimo bashobora gukoresha $ 50.000 + buri kwezi mubikorwa remezo byikoranabuhanga byonyine.

Abacuruzi bato bahura nimbogamizi zidasanzwe zubukungu zerekana urugendo rwabo rwo guhindura imibare:

• Imari shingiro ntarengwa: 72% byabacuruzi bato ntibashobora kugura ishoramari rirenga $ 5,000
• Ingengo yimari ya buri kwezi: Ikoranabuhanga rigomba gutanga ROI ako kanya kugirango yemeze amafaranga akomeje
• Imipaka y'abakozi: Abacuruzi benshi bato babura abakozi ba IT babigenewe, bisaba ibisubizo byimbitse
• Ibitekerezo byimbitse: Ibisubizo bigomba gukora neza mububumbe buto nta mafaranga arenze kuri buri gikorwa

Iyi ngengo yimari ihatira abadandaza bato kuba ingamba zijyanye nishoramari ryikoranabuhanga. Bashyira imbere ibisubizo bitanga imirimo myinshi kuva kumurongo umwe, birinda ingorane nigiciro cyo gucunga umubano w’abacuruzi benshi.

Ibikoresho byingenzi bya digitale Buri bubiko bwo gucuruza bukeneye

Guhindura muburyo bwa digitale ntibisaba gushyira mubikorwa tekinoroji ihari. Ahubwo, ububiko bwatsinze bwibanda kubikoresho byingenzi bitanga ingaruka nini. Dushingiye ku isesengura rya 5,000+ ibikorwa bito bito byacurujwe, twabonye umusingi wingenzi wa digitale.

Ingingo igezweho-yo kugurisha sisitemu

Sisitemu ya POS yavuye mubitabo byoroheje byinjira mububiko bukorerwamo ububiko bugezweho. Uyu munsi ibisubizo bihendutse bya POS bikemura ibikorwa, gucunga ibarura, amakuru yabakiriya, no gutanga raporo muburyo bumwe. Urufunguzo ni ugushaka sisitemu zingana nubucuruzi bwawe udakeneye ishoramari rinini imbere.

"Sisitemu yacu ya $ 49 / ukwezi POS yasimbuye ibikoresho bitatu bitandukanye twari dusanzwe twishyura $ 180", nk'uko bisobanurwa na James Chen, ufite iduka ry’ibiribwa bidasanzwe muri Portland. "Kwishyira hamwe byonyine byadukijije amasaha 5 y'akazi k'ubuyobozi buri cyumweru."

Imicungire y'ibarura ikorera ahantu hose

Imicungire yububiko bwa digitale yerekana bumwe mumahirwe akomeye kubacuruzi bato. Sisitemu ihuza kumurongo no mububiko bwibicuruzwa birinda kugurisha mugihe utanga igihe-nyacyo kugaragara murwego rwimigabane. Ibi ni ingenzi cyane kubacuruzi bakora amaduka yumubiri hamwe na e-ubucuruzi.

Ibintu byateye imbere nka reordering automatique, imicungire yabatanga ibicuruzwa, hamwe n’ahantu henshi hakurikiranwa - iyo bigeze kuri sisitemu yimishinga - ubu iraboneka mubipaki bihendutse. Abacuruzi bakoresha ibarura ryimikorere yibikorwa 30% bike mububiko no kugabanya 25% mububiko burenze.

Gucunga imikoranire yabakiriya (CRM)

Abacuruzi bato bakunze kwirengagiza CRM, ukeka ko ari iy'amasosiyete manini gusa. Ariko gusobanukirwa abakiriya bawe birashoboka ko aribyingenzi kububiko bwigenga burushanwa n'ibihangange bicuruzwa. Ibikoresho byiza bya CRM bifasha abadandaza gukurikirana amateka yubuguzi, ibyo ukunda, no gusezerana kumiyoboro.

"CRM yacu $ 19 / ukwezi CRM yadufashije kumenya ko 22% byinjiza biva 8% byabakiriya gusa", nkuko byavuzwe na Sarah Johnson, nyiri butike yabana i Denver. "Ubu twihitiyemo itumanaho kandi dutanga kuri iri tsinda, twiyongera ku kigereranyo cya 38%."

Uburyo bwa Moderi: Kubaka Digital Stack Igice cya Piece

Abacuruzi ba Enterprises mubisanzwe bashyira mubikorwa tekinoroji yikoranabuhanga murwego runini, ruhenze. Abacuruzi bato ntibashobora kwigurira ubu buryo - kandi ntibakeneye. Uburyo bwa modular butuma amaduka atangirana nibikorwa byingenzi no kongera ubushobozi uko ubucuruzi bwabo butera imbere.

"Tekereza guhindura imibare nkibice byubaka aho kugura igihome cyuzuye. Tangira kuri fondasiyo yawe, hanyuma wongereho urukuta, hanyuma ibyumba - buri nyubako yongeyeho kumunsi wanyuma utagusabye kwiyubaka guhera." - Umujyanama w'ikoranabuhanga ucuruza Michael Torres

Ubu buryo butanga inyungu nyinshi kubacuruzi bumva neza ingengo yimari:

• Ibiciro byagenzuwe: Kwishura gusa ibyo ukeneye uyumunsi
• Kugabanya ingaruka: Gerageza ibice kugiti cyawe mbere yo kwiyemeza byuzuye
• Igipimo cyoroshye: Ongeraho ubushobozi nkuko ubucuruzi busaba kwiyongera
• Gushyira mu bikorwa byoroshye: Gitoya, gushyira mubikorwa byibanze bifite intsinzi yo hejuru

> Buri cyiciro gitanga agaciro ako kanya mugihe cyubaka kugana ibikorwa bya digitale.

Intambwe ku yindi: Gushyira mu bikorwa Guhindura Digital mu minsi 90

Guhinduka ntibibaho ijoro ryose, ariko nanone ntibigomba gufata imyaka. Dore gahunda yiminsi 90 ifasha abadandaza babarirwa mu magana kujya kuri digitale batishe ingengo yimari yabo.

Iminsi 1-30: Kubaka Urufatiro

Tangira ugenzura ibikorwa byawe byubu. Menya ingingo zibabaza kandi ushyire imbere ibisubizo bizatanga intsinzi byihuse. Hitamo urubuga rwibanze rushobora gukura hamwe nubucuruzi bwawe - irinde gufunga sisitemu ifite ubunini buke. Shyira mu bikorwa POS yawe nubuyobozi bwibanze, urebe ko abakozi bose bahabwa amahugurwa akwiye.

Intambwe yingenzi: Kumunsi wa 30, ugomba kuba utunganya ibikorwa byose ukoresheje sisitemu yawe nshya hamwe no kubara ibintu byakorewe.

Iminsi 31-60: Guhuza Umuyoboro

Hamwe na fondasiyo yawe ihamye, shyira e-ubucuruzi bwawe niba ufite. Menya neza ko ibarura ryuzuzanya hagati yububiko bwa interineti. Shyira mubikorwa amakuru yibanze yabakiriya mugihe cyo kugurisha. Tangira ukoreshe sisitemu yo gutanga raporo kugirango ubone ubushishozi muburyo bwo kugurisha no kugurisha ibicuruzwa.

Intambwe yingenzi: Kumunsi wa 60, ugomba kuba ufite icyerekezo kimwe cyo kubara kubicuruzwa byose hamwe no gukusanya amakuru yibanze kubakiriya.

Iminsi 61-90: Gukwirakwiza no Gukura

Koresha amakuru wakusanyije kugirango utezimbere ibikorwa. Menya ibicuruzwa byawe bigurishwa cyane nabakiriya bafite agaciro. Shyira mubikorwa gahunda yubudahemuka kugirango ushishikarize ubucuruzi gusubiramo. Shakisha module yinyongera ikemura ibibazo byubucuruzi byihariye, nka gahunda yabakozi cyangwa isesengura ryambere.

Intambwe yingenzi: Kumunsi wa 90, ugomba kuba ukoresha amakuru kugirango ufate ibyemezo byuzuye kubijyanye no kubara, kwamamaza, no kwishora mubakiriya.

Ibisubizo nyabyo: Abacuruzi bato batsinze hamwe na Digital

Icyemezo cyo guhindura imibare ihendutse kiri mubisubizo byagezweho nabacuruzi nyabo. Ntabwo aribwo bushakashatsi bwibibazo-ni amaduka ushobora kunyura mumuryango wawe.

Fata Igitabo Nook, ububiko bwibitabo bwigenga i Columbus, Ohio. Mu guhangana n’amarushanwa aturuka muri Amazone n’abacuruza urunigi, nyirayo David Kim yashyize mu bikorwa gahunda yo kugurisha modula igura $ 67 / ukwezi. Mu mezi atandatu, yagezeho:

• 27% byiyongera mubicuruzwa binyuze mubuyobozi bwiza bwo kubara
• Kwiyongera 42% mubisubiramo abakiriya binyuze muri gahunda yoroshye yubudahemuka
• Amasaha 15 buri cyumweru yabitswe kubikorwa byubuyobozi
• Ubushobozi bwo gutangiza umuyoboro wa e-ubucuruzi watsinze hamwe nububiko bwe bwumubiri

Muri ubwo buryo, Bloom & Grow center center muri Sacramento yahinduye ubucuruzi bwibihe hamwe na $ 89 / ukwezi kwa sisitemu yo gucunga ibicuruzwa. Ubu bahita bakurikirana ubwoko bwibimera bigurisha neza mugihe cyihariye, gucunga umubano wabacuruzi muburyo bwa digitale, no kohereza ibyifuzo kubakiriya ukurikije ibyo waguze kera.

"Sisitemu yishyuye mu mezi abiri binyuze mu kugabanya imyanda yonyine", nyir'imigabane Maria Gonzalez. "Ubu turi guhatana neza na santere nini zo mu busitani dutanga serivisi yihariye ikoreshwa n'ikoranabuhanga."

Gutsinda Inzitizi Zisanzwe Zishyirwa mubikorwa

Guhindura muburyo bwa digitale ntabwo ari imbogamizi, cyane cyane kubacuruzi bafite ubumenyi buke bwa tekiniki. Inzitizi zikunze kugaragara harimo kurwanya abakozi, ubuhanga bwa tekinike, hamwe nibibazo byo kwishyira hamwe. Kubwamahirwe, buriwese afite ibisubizo bitaziguye.

Kurwanya abakozi akenshi bituruka ku gutinya impinduka cyangwa guhangayikishwa n'ikoranabuhanga. Bikemure binyuze mumahugurwa yuzuye no kwerekana uburyo sisitemu nshya izoroshya imirimo yabakozi. Shimangira kuzigama igihe no kugabanya amakosa aho kwibanda gusa ku nyungu zo kuyobora.

Tekinike igoye irashobora kurenga abadandaza badafite amashami ya IT. Igisubizo kiri muguhitamo urubuga rwimbere hamwe nubufasha bukomeye bwabakiriya. Shakisha sisitemu ifite inyandiko zisobanutse, amatsinda yingoboka yitabira, hamwe nibikoresho byinshi byamahugurwa.

Ibibazo byo Kwishyira hamwe bivuka mugihe sisitemu nshya idakora neza nibikorwa bihari. Mbere yo kubishyira mu bikorwa, shushanya ibikorwa byawe kandi urebe ko ikoranabuhanga rishya rihuye nukuri kubikorwa byawe. Gutwara sisitemu mubidukikije bigenzurwa mbere yo gutangira.

Ejo hazaza h’ikoranabuhanga ryo gucuruza neza

Mugihe ikoranabuhanga rikomeje gutera imbere, ikinyuranyo hagati yumushinga nigisubizo gihenze kizagabanuka kurushaho. Inzira nyinshi zisezeranya guhindura imibare ndetse no kugera kubacuruzi bato mumyaka iri imbere.

Ubwenge bwa artile burimo kwinjizwa muburyo buhendutse bwo kugurisha, bufasha muburyo bwo guteganya ibarura, kwamamaza byihariye, na serivisi zabakiriya. Igicu cyikoranabuhanga gikomeje kugabanya ibiciro remezo mugihe bitezimbere. Kandi porogaramu ya modular igenda irushaho kuba indashyikirwa, yemerera abadandaza kubaka ibisubizo byabigenewe kuva ibice byubatswe mbere.

Iterambere rishimishije rishobora kuba ukugaragara kwibidukikije byibidukikije nka Mewayz, aho abadandaza bashobora guhitamo muri modul 207 yihariye kugirango bubake neza sisitemu bakeneye. Ubu buryo bukuraho ubwumvikane hagati yubushobozi buke nibikorwa bimaze igihe byibasiye abadandaza bato.

Kubacuruzi batekereza imbere, ubutumwa burasobanutse: Ibikoresho byo guhatana neza ubu birashoboka. Ikibazo ntabwo ari ukumenya niba ushobora kugura impinduka ya digitale - ni ukumenya niba ushobora gutegereza ikindi gihe.

Ibibazo bikunze kubazwa

Nihe ngengo yimari ikenewe kugirango iduka ricururwe rijye kuri digitale?

Abacuruzi benshi batangira neza guhindura imibare yabo hamwe ningengo yimari igera ku $ 19-49 buri kwezi bakoresheje urubuga rwa modular rupima ubucuruzi bwabo.

Abacuruzi bato barashobora rwose guhangana namaduka manini akoresheje ibikoresho bya digitale?

Rwose. Ibikoresho byoroshye bya digitale bifasha abadandaza bato gutanga serivise yihariye, ibikorwa byiza, hamwe nubunararibonye bwa omnichannel butandukanya nabanywanyi bakomeye.

Bifata igihe kingana iki kugirango ushyire mubikorwa sisitemu ya digitale mububiko bugurishwa?

Abacuruzi benshi barashobora gushyira mubikorwa sisitemu yibanze ya digitale mugihe cyiminsi 30-60, hamwe nogutezimbere byuzuye mubisanzwe bigerwaho muminsi 90 ukoresheje inzira yicyiciro.

Niki gikoresho cyingenzi cya digitale kububiko buto bwo kugurisha?

Sisitemu igezweho ya POS ihuza ibarura, amakuru yabakiriya, hamwe numuyoboro wo kugurisha bigize urufatiro rukomeye rwo guhindura imibare.

Nkeneye ubuhanga bwa tekiniki kugirango nshyire mubikorwa ibikoresho bya digitale mububiko bwanjye?

Oya. Ibicuruzwa bigezweho bigezweho byateguwe kugirango byoroherezwe gukoreshwa, hamwe nintera yimbere hamwe ninkunga yuzuye ituma ishyirwa mubikorwa nta bumenyi bwihariye bwa tekiniki.

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