Nigute SMBs zo muri Afrika Zisimbuka Umurage Sisitemu hamwe na Cloud-Ingamba Zambere

Digital Leapfrog: Impinduramatwara ya SMB yo muri Afurika

Hirya no hino muri Afrika, impinduramatwara ituje irahindura uburyo imishinga mito n'iciriritse ikora. Mugihe ibigo byinshi byiburengerazuba bikomeje guhangana na sisitemu yumurage umaze imyaka ibarirwa muri za mirongo, ba rwiyemezamirimo bo muri Afrika bahitamo ingamba: basibye software ihenze, itoroshye, kandi bahita bashakira ibisubizo bishingiye kubicu. Ntabwo ari ukuzigama amafaranga gusa - ahubwo ni ukunguka inyungu zo guhatanira amasoko aho kwihuta no gukora neza bigena kubaho. Hamwe na terefone igendanwa irenga 50% mubihugu byinshi bya Afrika kandi umurongo wa interineti uratera imbere byihuse, imiterere yubucuruzi bwumugabane weze kugirango hahindurwe imibare.

Tekereza Sarah uyobora uruganda rukora ibikoresho muri Nairobi. Imyaka itanu irashize, ashobora kuba yarashora imari mubikoresho bya seriveri bihenze hamwe na software ikora ibaruramari. Uyu munsi, akoresha ibikoresho bishingiye ku bicu bikora ibintu byose uhereye ku micungire y’amato kugeza kuri fagitire y’abakiriya - byose bigerwaho na terefone ye. Ibiciro bya software buri kwezi biri munsi ya 80% ugereranije nuko byari bimeze kuri sisitemu gakondo, kandi arashobora guhita yiyongera uko ubucuruzi bwe bugenda bwiyongera. Ubu buryo busubiramo kumugabane wose, kuva Lagos kugera Johannesburg, nkuko SMBs ibona ko guhera mubicu bibaha ubushobozi bwigeze busaba ingengo yimari nini ya IT.

Kuki software Umurage itigeze yunvikana kumasoko nyafurika

Porogaramu gakondo ya software-igiciro kinini cyo hejuru, kwishyiriraho ibiciro, no gukomeza kubungabunga - ntabwo byari bihuye neza nubucuruzi bwa Afrika. SMBs nyinshi zikora nigishoro gito kandi ntizishobora kugura $ 10,000 + ishoramari sisitemu yumurage ikenera. Nubwo bashobora kubona inkunga, ibibazo by'ibikorwa remezo (amashanyarazi atizewe, ubumenyi buke bwa IT) byatumye kubungabunga sisitemu zidasanzwe bidashoboka. Igisubizo nuko ibikoresho bya digitale bitagerwaho kubantu benshi mubucuruzi, kubahatira gushingira kubikorwa byintoki bigabanya iterambere no guhangana.

Ibisubizo byigicu nka Mewayz byahinduye iyi ntera. Hamwe nimero yo kwiyandikisha itangira munsi y $ 19 / ukwezi kandi nta byangombwa bisabwa, bahinduye demokarasi kugera kubikoresho byo mu rwego rwa entreprise. Uburyo bwo kwishyura-uko-ugenda buhuza neza nuburyo bwo kugendana amafaranga yubucuruzi butera imbere. Ahari icy'ingenzi cyane, ibicu bikora byizewe ndetse no guhuza interineti rimwe na rimwe - ikintu gikomeye mu turere aho guhuza bishobora kuba bidahuye. Uku gusobanukirwa gufatika kwimiterere yaho kwatumye igicu gikurura ntabwo gishimishije gusa ahubwo ni ngombwa kubanya SMBs bo muri Afrika bashaka guhangana.

Terefone-Yambere Yambere

Imiterere yihariye yubuhanga muri Afrika yashyizeho icyo abahanga bita "mobile-first" isoko. Mugihe ikoreshwa rya terefone ryiyongera kuri 15% buri mwaka kandi amakuru ya mobile agenda ahenduka, ubucuruzi bwubaka ibikorwa byabwo hafi ya mobile. Igicu cyateguwe hamwe na interineti igendanwa yemerera ba nyiri ubucuruzi gucunga ibikorwa aho ariho hose - kwemeza inyemezabuguzi mugihe cy'urugendo, kugenzura ibarura ryakozwe n'abaguzi, cyangwa kugenzura ibicuruzwa biva mu iduka rya kawa. Uku kugenda kugendana neza na gahunda yo kwihangira imirimo yo muri Afrika.

Reba uburyo ibi bikina mubikorwa: Nyiri resitora muri Accra arashobora gukoresha igicu gishingiye ku gicu cyo kugurisha kuri tablet, hanyuma ukareba amafaranga yinjiza buri munsi kuri terefone mugihe batashye. Isosiyete y'ubwubatsi muri Dar es Salaam irashobora gukurikirana ibikoresho byo gufata neza amasaha n'amasaha y'abakozi ikoresheje porogaramu zigendanwa, ikuraho impapuro zishobora gutakara cyangwa kwangirika ku kazi. Guhindura ibikoresho byigicu bivuze ko bihuza nuburyo ubucuruzi bwa Afrika bukora, aho guhatira ubucuruzi guhuza nibisabwa na software.

Imiterere yikiguzi gikora mubyukuri guteza imbere ubucuruzi

Kuva mumafaranga yakoreshejwe kugeza kumafaranga akoreshwa

Inyungu zamafaranga yo kwakirwa igicu irenze kure kugereranya ibiciro byoroshye. Muguhindura ishoramari rinini ryambere mugucunga abiyandikisha buri kwezi, ubucuruzi bubika igishoro cyagaciro kubikorwa byiterambere nko kwamamaza, kubara, cyangwa gutanga akazi. Ubu buryo bwo gukoresha amafaranga bukora kandi butanga inyungu zumusoro mu nkiko nyinshi za Afrika, aho amafaranga yo kwiyandikisha ashobora kugabanywa byuzuye mumwaka babayemo, bitandukanye nishoramari rigomba guteshwa agaciro mugihe.

Ibiciro byihishe bya sisitemu yumurage

Ubucuruzi bwinshi budaha agaciro igiciro nyacyo cya software gakondo kirenze igiciro cyambere cyo kugura. Sisitemu yumurage isaba abakozi ba IT babigenewe, kuzamura buri gihe, umutekano wumutekano, no gufata neza ibyuma - amafaranga yose akomeje ashobora kuba 20-30% yikiguzi cyambere buri mwaka. Kuri SMB ikorera kumurongo muto, ibi biciro byihishe birashobora kuba ibimuga. Igisubizo cyibicu gihuza izi serivisi mugiciro cyo kwiyandikisha, zitanga ingengo yimishinga iteganijwe kandi ikabohora ba nyiri ubucuruzi kwibanda kubikorwa byabo byingenzi.

Gushyira mubikorwa: Uburyo ubucuruzi butuma uhinduka

Ihinduka ryibikorwa bishingiye ku bicu bikurikiza uburyo buteganijwe hagati ya SMBs nyafurika yatsinze. Benshi batangira kumenya ingingo zabo zibabaza - akenshi kubara, gucunga abakiriya, cyangwa kubara ibicuruzwa - no guhitamo igisubizo kimwe kugirango gikemure icyo gikenewe cyihariye. Mubisanzwe bahitamo urubuga rufite ibigeragezo byubusa cyangwa moderi ya freemium, ibemerera kugerageza imikorere nta bwitange bwamafaranga. Ubu buryo buhoro buhoro bugabanya guhungabana mugihe herekana intsinzi yihuse yubaka imbaraga zo guhindura imibare yagutse.

Nyuma yo gutsinda kwambere, ubucuruzi bwagura igicu cyibirenge kuri gahunda. Bashobora kongeramo modul ya HR mugihe bakoresha abakozi benshi, hanyuma bagashyiramo ibikoresho byo gusesengura kugirango basobanukirwe neza imyitwarire yabakiriya. Imiterere yuburyo bwa platform nka Mewayz ishyigikira ubu buryo bwicyiciro - ubucuruzi bushobora gukora ubushobozi bushya nkuko bikenewe bitavuguruye sisitemu yabo yose. Ibi bitandukanye cyane no gushyira mu bikorwa porogaramu z'umurage, akenshi bisaba kwimuka nini, byose-cyangwa-nta na kimwe bimuka bitwara ingaruka zikomeye.

Intsinzi Yukuri-Isi Yatsinze

I Kampala, umucuruzi wimyambarire hamwe nibibanza bitatu akoresha ibicu bishingiye kubicu kugirango ahuze imigabane mububiko bwose. Mbere, barwanaga no guhunika ibintu bizwi ahantu hamwe mugihe abandi babuze, bigatuma ibicuruzwa byatakaye hamwe nibiciro birenze. Hamwe nigihe gikurikiranwa nigicu, bagabanije ububiko bwa 70% kandi batezimbere ibicuruzwa 40%. Sisitemu yishyuye ubwayo mu mezi abiri binyuze mu igihombo cyagabanijwe no kongera ibicuruzwa.

Hagati aho, umuhinzi wo muri Nigeriya wohereza ibicuruzwa mu mahanga yahinduye ibikorwa byabo yimuka ahereye ku mpapuro zishingiye ku mpapuro zinjira muri software. Ubu barashobora gukurikirana ibicuruzwa mugihe nyacyo, bahita batanga ibyangombwa bya gasutamo, kandi bagaha abakiriya igereranyo cyukuri cyo gutanga. Igipimo cyamakosa yabo ku nyandiko zoherezwa mu mahanga cyaragabanutse kiva kuri 15% kigera munsi ya 2%, byihutisha ibicuruzwa bya gasutamo no kuzamura abakiriya. Nyirubwite avuga ko bazigamye amadolari arenga 50.000 buri mwaka mugutinda no kugiciro cyubuyobozi.

Gutsinda Inzitizi Zihuza

Mugihe interineti yateye imbere cyane muri Afrika, guhuza bikomeje kuba impungenge zemewe kubucuruzi harebwa ibicu. Gutanga imbere-gutekereza kubicu byakemuye ibi binyuze muburyo butandukanye:

• Imikorere ya Offline: Ibikoresho bihuza amakuru mugihe amahuza aboneka ariko agakomeza gukora mugihe cyo guhagarika
• Porogaramu ziterambere zurubuga: Porogaramu ikora nka porogaramu kavukire ariko idasaba guhuza buri gihe
• Gukusanya amakuru: Kunonosora imikoreshereze yamakuru mu turere aho umurongo wa interineti uhenze
• Ibigo byamakuru byibanze: Kwiyongera, abatanga serivisi bashiraho ibikorwa remezo bya seriveri ya Afrika kugirango bagabanye ubukererwe

Ihinduka rya tekiniki rituma ibikoresho byigicu bifatika no mubice bifite ibikorwa remezo bike. Ubucuruzi bushobora gukora budahagarara mugihe cyigihe gito, hamwe nimpinduka zihita zikora mugihe ihuza ryagarutse. Uku kwihangana kwabaye ingenzi mu kubaka ikizere muri ba nyir'ubucuruzi bashobora gutinyuka gushingira ku bikoresho bishingiye kuri interineti.

Inyungu Zingamba Zirenze Kuzigama Ibiciro

Ibyiza byo kwakira ibicu birenze kure ibitekerezo byubukungu. Afurika SMBs ikoresha ibicu byunguka byunguka ubushobozi buringaniza ikibuga cyo gukiniraho hamwe nabanywanyi benshi. Isesengura-nyaryo ritanga ubushishozi bwaboneka mbere kubigo bifite amakipe yihariye. Imikorere yimikorere igabanya imitwaro yubuyobozi, ituma amakipe mato akora ibyo yahoze asaba abakozi benshi kabuhariwe. Birashoboka cyane cyane cyane, ibikoresho byigicu byorohereza ubufatanye mumakipe yatatanye-akarere-inyungu ikomeye mumasoko azenguruka umugabane.

"Igicu nticyadukijije amafaranga gusa - cyahinduwe uko dutekereza ku iterambere. Turashobora kugerageza serivisi nshya, kwinjira mu masoko mashya, no guhuza n'imihindagurikire mu minsi aho kuba amezi." - Tunde Williams, rwiyemezamirimo ukora inganda i Lagos

Ubu bushobozi bwagaragaje agaciro cyane mugihe ubukungu butifashe neza. Iyo icyorezo cyahungabanije urunigi rwogutanga hamwe nimyitwarire yabakiriya, ubucuruzi bushobora gukora ibicu bushobora kwihuta - kwimukira kuri e-ubucuruzi, gushyira mubikorwa imirimo ya kure, cyangwa guhindura ingamba zo kubara. Ubucuruzi bufitanye isano na sisitemu zikomeye z'umurage zagerageje guhuza n'umuvuduko umwe, byerekana agaciro k'ibikorwa byo guhuza ibicu.

Intambwe ku yindi Intambwe yo Kwakira Igicu

Kubanya SMBs bo muri Afrika biteguye gusimbuka, uburyo butunganijwe butuma intsinzi:

1. Kugenzura inzira zawe zubu: Menya imirimo yintoki cyangwa idakora igutwara igihe kinini namafaranga
2. Shyira imbere ingingo zububabare: Wibande kubice 2-3 aho ibikoresho byigicu bizatanga ingaruka zikomeye ako kanya
3. Ibisubizo byubushakashatsi: Shakisha urubuga rufite uburambe ku isoko rya Afrika no gutezimbere mobile
4. Tangira n'ibigeragezo byubusa: Imikorere yikizamini hamwe nakazi kawe mbere yo gukora
5. Hugura ikipe yawe: Menya neza ko buriwese yumva uburyo n'impamvu y'ibikoresho bishya
6. Gushyira mu bikorwa icyiciro: Kuramo module imwe icyarimwe, gutunganya nkuko wiga
7. Gupima ibisubizo: Kurikirana igihe cyo kuzigama, kugabanya amakosa, n'ingaruka zinjira

Ubu buryo bwapimwe bugabanya ibyago mugihe wubaka ikizere mumikorere mubikoresho bya digitale. Ubucuruzi bwinshi busanga intsinzi yambere itera ishyaka ryo kwagura ubushobozi bwibicu mubindi bice byimikorere.

Kazoza: AI, Kwishyira hamwe, no Gukomeza guhanga udushya

Mugihe SMBs nyafurika zorohewe nibikoresho byigicu, zihagaze kugirango zikoreshe umurongo utaha wo guhanga udushya. Ibiranga ubwenge bwubuhanga - iyo bigenewe ibigo binini - bigenda bigerwaho binyuze mubicu. Isesengura riteganijwe rishobora gufasha abadandaza guhitamo ibarura, mugihe ibikoresho bya serivise zikoreshwa na AI bishobora gutanga inkunga 24/7 utongeyeho abakozi. Ubu bushobozi buzahinduka amaturo asanzwe mubicu, biha ababyitangiye hakiri kare inyungu zo guhatanira.

Urusobe rwibinyabuzima rwerekana urundi rugabano. Mugihe ibikorwa byinshi byubucuruzi byimukiye mu gicu, urubuga ruhuza nta nkomyi - ibaruramari rivugana na CRM, kubara hamwe na e-ubucuruzi - bizatanga umusaruro ushimishije. Ubucuruzi nyafurika bwubaka ibikorwa byabwo kubufatanye bwibicu uyumunsi bizaba byiza cyane kubyaza umusaruro ayo mahirwe ejo. Inyungu yo gusimbuka ntabwo irangirana no gukoresha ibikoresho byigicu; iraguka kugirango yitegure ibizakurikiraho.

SMBs nyafurika zahinduye imbogamizi zikoranabuhanga mubyiza byingenzi mugukemura ibisubizo byigicu kuva byatangira. Aho kubona ibikorwa remezo bigarukira kuri bariyeri, bahisemo ibikoresho byabugenewe-byukuri-bigendanwa-byambere, byita ku biciro, kandi binini. Ubu buryo ntabwo bwabafashije gusa guhangana nabanywanyi bisi; mubihe byinshi, birashyizwe kugirango basimbuke imbere. Ubucuruzi bwemera aya mahirwe uyu munsi buzasobanura ejo hazaza ubukungu bwa Afrika.

Ibibazo bikunze kubazwa

Ni izihe mpamvu nyamukuru zituma SMBs zo muri Afrika zikunda software igicu kuruta sisitemu z'umurage?

SMBs nyafurika ihitamo software yibicu cyane cyane kugirango ikoreshwe neza, igendanwa igendanwa, hamwe nubunini. Igisubizo cyibicu gikuraho ishoramari rinini ryambere kandi rikora neza nubwo haba hari interineti ihuza interineti, bigatuma iba ingirakamaro mubucuruzi bwaho.

Nigute ibikoresho byigicu bikemura ibibazo bya enterineti yo muri Afrika?

Ibicu bigezweho birimo imikorere ya interineti, gukusanya amakuru, hamwe na porogaramu zigenda zitera imbere zikomeza gukora mugihe cyo guhuza. Hindura sync mu buryo bwikora iyo enterineti igarutse, byemeza ko ubucuruzi bukomeza.

Ni ubuhe buryo bw'ubucuruzi SMBs nyafurika yimukira mu gicu mbere?

Ubucuruzi bwinshi butangirira kubaruramari, gucunga ibarura, no gucunga imikoranire yabakiriya - aho ibikoresho byigicu bitanga inyungu zihuse. Baca baguka kuri HR, gusesengura, hamwe na module yihariye uko bakura.

Hariho ibisubizo byigicu byateguwe kumasoko nyafurika?

Yego

Nigute byihuse ubucuruzi buciriritse bushobora kubona ROI uhereye kubicu?

Ibigo byinshi byagaruye ishoramari mugihe cyamezi 2-3 binyuze mukugabanya ibiciro byubuyobozi, amakosa make, no kunoza imikorere. Bamwe babona kuzigama bidatinze gukuraho impapuro zishingiye kubikorwa no kwinjiza intoki.

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