Kuva mu kajagari kugeza gutuza: Uburyo Restaurants zifite ubwenge zikoresha software kugirango ihindure ibikorwa

Genda muri resitora iyo ari yo yose igenda neza mugihe cyamasaha yumunsi, kandi uzabona ibintu bisa nkakajagari kateguwe - gutegeka kuguruka, amasahani yimuka, guhuza abakozi. Inyuma yibyo, ariko, ako kajagari karacungwa cyane no gutaka cyane ahubwo na sisitemu ya software ifite ubwenge. Inganda za resitora, amateka atinda gukoresha ikoranabuhanga, zirimo impinduramatwara. Ba nyir'ubwite bamenye ko intera y'amakosa ari urwembe, hamwe n'inyungu rusange y'inyungu iri hagati ya 3-5%. Ntibashobora kwigurira imyanda, kudakora neza, cyangwa gukeka. Aha niho porogaramu igezweho yo gucunga ubucuruzi idafasha gusa - iba ngombwa mubuzima no gukura. Kuva kuri cafe ahantu hamwe kugeza kuri francises nyinshi, abashoramari bakoresha urubuga rwihuriro kugirango borohereze ibintu byose uhereye kuburambe bwabashyitsi imbere yinzu kugeza kubaruramari bwibiro, guhindura imitwe yibikorwa mubyemezo biterwa namakuru.

Gukora resitora nigikorwa cyo gukinisha imipira icumi mukirere icyarimwe. Ibarura ryangiritse, abakozi bateganya amakimbirane, abatanga ibicuruzwa batanga bitinze, kandi nijoro ryo kuwa gatanu rihuze birashobora guteshwa agaciro nikintu kimwe cyo kugurisha (POS). Ibikorwa byintoki nibyo nyirabayazana. Nyirubwite ashobora kumara amasaha buri cyumweru impapuro zerekana inyemezabuguzi hamwe nimpapuro zabitswe, ariko ugasanga itandukaniro rya 15% badashobora gusobanura - amafaranga yataye mumyanda. Itumanaho hagati yimbere ninyuma yinzu akenshi ribaho binyuze mumatike yandikishijwe intoki no gutaka ibyifuzo, biganisha kumakosa yo gutumiza no gutinda mugikoni.

Uku gucamo ibice bifite ikiguzi nyacyo. Ishyirahamwe ry’amaresitora y’igihugu rivuga ko imyanda y’ibiribwa yonyine ishobora gukoresha 4-10% y’ibicuruzwa byose bya resitora mbere yuko isahani imwe igera ku mukiriya. Ongeraho gahunda idahwitse yumurimo, aho abayobozi bashiraho ingengabihe ishingiye ku bushake aho kuba amateka yo kugurisha amateka, kandi ukaba ureba abakozi benshi ku wa kabiri utinda no ku bakozi ku wa gatandatu wuzuye. Ibintu byombi byababaje umurongo wo hasi: umwe binyuze mumishahara yataye agaciro, undi binyuze mubicuruzwa byatakaye hamwe nuburambe bwabakiriya. Uku kubanziriza porogaramu gushiraho imiterere ihoraho yo kuzimya umuriro, bigatuma ba nyirayo batabona umwanya wo gutegura igenamigambi cyangwa gutera imbere. ni sisitemu yubucuruzi ihuriweho. Tekereza urubuga aho POS yawe, urutonde rwawe, urutonde rwabakozi, ibitabo bya comptabilite, hamwe na sisitemu yo kubika abakiriya bose bavuga ururimi rumwe kandi bagasangira amakuru mugihe nyacyo. Ngiyo ishingiro ryimpinduka. Iyo seriveri ivuze muri "Salmon idasanzwe" kumeza 7, POS ntabwo icapa itike gusa. Ihita ikuramo igice kimwe cya salmon, ibyatsi, nimboga kuruhande bivuye mububiko bwa digitale. Iranga kugurisha kuri iyo seriveri kugirango ikurikirane inama. Ivugurura ibiteganijwe kumunsi. Niba ibarura rya salmon ryamanutse munsi yurwego rwateganijwe mbere - vuga, ibice 10 - sisitemu irashobora guhita itanga itegeko ryo kugura kubitanga cyangwa kubimenyesha umuyobozi.

Uku kwishyira hamwe gukuraho silos yamakuru. Nyirubwite ntagikeneye kwinjira mubintu bitanu bitandukanye. Ikibaho kimwe gitanga icyerekezo cyuzuye cyubuzima bwubucuruzi: ibifuniko bitangwa uyumunsi, ijanisha ryibiciro byibiribwa, igiciro cyakazi nkijanisha ryibicuruzwa, ibicuruzwa byagurishijwe cyane, ndetse n amanota yatanzwe nabakiriya. Ihinduka riva mubice bigabanijwe kugenzura nibyo bihindura icyegeranyo cyibikoresho muri sisitemu yo kuyobora. Itanga ibisobanuro bikenewe kugirango uve mubitekerezo ukabimenya, kuva mubyitabira ukabiteganya.

"Impinduka nini kubakiriya bacu ntabwo ari ugukora imirimo-ni ukunguka isoko imwe yukuri. Iyo kubara, kugurisha, hamwe namakuru yumurimo bihujwe, ba nyirubwite bareka kubaza ngo" Byagenze bite? " hanyuma utangire ubaze 'Tugomba gukora iki ubutaha?' "

Ibice by'ingenzi by'ibikorwa byahinduwe na software

1. Ibarura & Amasoko: Kurangiza Amayobera ya Shrinkage

Ibarura ni resitora nini igenzurwa nigiciro kinini cyimyanda. Porogaramu izana ubutabera kuri iki gikorwa. Aho kubara buri cyumweru intoki, sisitemu ikora ibarura rihoraho. Ibigize byose byinjijwe hamwe nigiciro cyibikoresho, utanga isoko, hamwe nurwego. Mugihe kugurisha bibaye, ibarura rikoreshwa muburyo bwiza. Ibara risanzwe ryumubiri (ubu byihuse hamwe na barcode scaneri) ugereranije numubare wa sisitemu. Ibinyuranyo-kugabanuka-bihita byerekanwa. Ibi bituma abayobozi bamenya ibibazo: imyanda yo kwitegura (kugabana birenze), kwangirika (kuzunguruka nabi), cyangwa ikindi kintu? Igihe kirenze, imiterere iragaragara, ituma gutondeka neza kugabanya ibiciro byo kubika no kwangirika. Sisitemu zimwe zanasesenguye imigendekere yimikoreshereze yerekana urugero rwiza, bishobora kugabanya ibiciro byibiribwa kuri 3-5%.

2. Imicungire yumurimo: Guteganya hamwe na siyanse, ntabwo ari ugukeka

Ubusanzwe umurimo niwo wa kabiri munini ukoresha. Ingengabihe yo guteganya ubwenge ikoresha amakuru yo kugurisha amateka, kubara umunsi wicyumweru, ibiruhuko, ndetse n’iteganyagihe ry’ikirere, kugirango hamenyekane umubare w'abakozi ukenewe buri saha. Bagira uruhare mu nshingano z'abakozi, ibyemezo, kuboneka, n'amategeko y'amasaha y'ikirenga. Ibi bishyiraho gahunda ihuza ibiciro byakazi ninjiza iteganijwe. Ikigeretse kuri ibyo, amasaha akomatanyije arinda "gukubita inshuti" kandi uhita ubara amasaha yakoraga, ikiruhuko, n'amasaha y'ikirenga, ugaburira amakuru mumishahara. Ibi birashobora guhindura ibiciro byakazi, bigamije kubigumisha ku ntego ya 25-30% yo kugurisha, mugihe resitora ikora neza kugirango abakiriya bishimishe kandi bagurishe mugihe cyibikorwa byinshi.

3. Ubunararibonye bwabakiriya: Kuva mubikorwa kugeza mubucuti

Porogaramu yongerera inyungu abashyitsi. Sisitemu yo kubika hamwe no gutegereza urutonde rucunga neza ameza, kugabanya inzira. Ibiranga CRM muri POS yemerera seriveri kumenya ibyo ukunda ("Umushyitsi akunda akazu, allergique kuri shellfish"), itanga serivisi yihariye. Kubucuruzi, software ifata amakuru yabakiriya no gutondekanya amateka, yemerera imeri cyangwa ubutumwa bugamije kohereza ubutumwa bugufi: "Malbec ukunda yagarutse kuri menu muri iyi weekend" cyangwa "Ishimire 20% kuruzinduko ruzakurikiraho - hashize iminsi 90!" Gutumiza kumurongo kumurongo (kubitwara no kubitanga) biba ntakabuza, hamwe nibisabwa byinjira mumurongo wigikoni utarinze kongera kwinjira, kwihutisha serivisi no kugabanya amakosa.

gura software ishakisha ibibazo. Banza, menya aho ubabara. Nibiciro byibiribwa, guteganya akajagari, guhinduranya ameza buhoro, cyangwa kumenyesha umutwe? Sobanura ibipimo 2-3 by'ingenzi ushaka kunonosora (urugero, gabanya imyanda y'ibiribwa ku kigero cya 15%, gabanya igihe cyo guteganya amasaha 5 / icyumweru).

Menya neza ko ihuza hamwe n'abashinzwe kwishyura hamwe n'abaguzi. Korana nuwabitanze kubyerekeye kwimuka kwamakuru (ibintu byurutonde, urutonde rwabatanga, urutonde rwabakozi) hanyuma ushireho urutonde rwambere rwa digitale.

Koresha ibikoresho byamahugurwa yabatanga. Tekereza "gutangiza byoroshye" - koresha POS nshya ugereranije na kera kuri serivisi ya sasita mbere yo kujya mubuzima bwuzuye. Tangira hamwe na module yibanze mbere yo gukora ibintu byateye imbere nko kugura mu buryo bwikora.

Koresha amakuru! Guhindura urwego rushingiye kubitekerezo bya sisitemu, kunonosora ingengabihe ishingiye kuri raporo z'umurimo. Nyuma yiminsi 60-90, suzuma intego zawe za mbere. Bimaze koroherwa, ongeramo indi module, nka analyse yateye imbere kugirango ugabanye ibintu byunguka.

Ishoramari muri software irishyura ubwayo binyuze muburyo bukomeye kandi bworoshye. Kuzigama byuzuye birasobanutse: kugabanya 20-30% mugihe cyakoreshejwe mubikorwa byubuyobozi (gutumiza, guteganya, gutanga raporo), kugabanuka kwa 2-8% kubiciro byibiribwa binyuze mugucunga neza ibarura, hamwe no kuzamura ibiciro bya 1-3%. Ibi bizamura mu buryo butaziguye inyungu ntoya 3-5%. Kuri resitora ikora $ 500,000 mugurisha buri mwaka, kugabanuka kwa 3% kugiciro cyibiribwa byerekana $ 15,000 kumurongo ugana hasi - akenshi birenze kwishyura ikiguzi cya software.

Kurenga imibare, inyungu zujuje ubuziranenge zirahinduka. Kugabanya imihangayiko kuri ba nyirayo n'abayobozi bafite ibisobanuro no kugenzura. Kunoza abakozi morale kubera gahunda iboneye, isobanutse neza hamwe no gukurikirana neza inama. Kuzamura ubudahemuka bwabakiriya kuva byihuse, serivisi yihariye kandi igamije kwamamaza. Porogaramu itanga kandi amakuru akenewe kugirango ifate ibyemezo byingirakamaro: ni ibihe bintu byunguka rwose nyuma yo kubara ibiciro byakazi hamwe nakazi? Ugomba gufungura kumutwe? Amakuru ava muri sisitemu yawe atanga ibimenyetso byo gushyigikira-cyangwa kwanga-ibi bitekerezo ufite ikizere.

Gutsinda imbogamizi zishyirwa mubikorwa rusange

Kurwanya impinduka nimbogamizi nini. Abakozi, cyane cyane abakora igihe kirekire, barashobora kwitondera ikoranabuhanga rishya. Utsinde ibi ubigizemo uruhare hakiri kare, werekane uburyo byoroshya akazi kabo (ntakindi kibarwa cyakazi kibarwa, kubara inama zikora) kandi bitezimbere ibyo binjiza (kugurisha neza binyuze mumicungire yimeza, gutanga amakuru neza). Hitamo software ifite intera igaragara kugirango ugabanye igihe cyamahugurwa. Kwinjiza amakuru kubikorwa byambere (kwinjiza amagana y'ibarura) birashobora kurambirana ariko ni ishoramari rimwe gusa. Ucemo ibice bishobora gucungwa, wenda ukurikije ibyiciro (kubyara mbere, hanyuma ibicuruzwa byumye). Hanyuma, menya neza ko ufite ibyuma byizewe na interineti byizewe - sisitemu ishingiye ku gicu ni byiza gusa nkaho uhuza. Gushora imari mubisubizo bya enterineti ni byiza kubikorwa byose-bigoye cyane. Umuhengeri ukurikira urimo ibikoresho bya interineti yibintu (IoT) aho umunzani wubwenge mububiko uhita uvugurura urwego rwibarura, cyangwa ibyuma byerekana ibikoresho byerekana igihe frigo ishobora kunanirwa. Intelligence Intelligence izava kuri raporo y'ibanze ijya mu isesengura riteganijwe: "Dushingiye ku bigenda bigerwaho ndetse n’imvura iteganijwe kugwa, turateganya ko igabanuka rya 12% ry’igifuniko ejo nijoro; hindura gahunda na lisiti yo gutegura." Porogaramu kandi izashimangira ibikorwa byabakiriya, birashoboka guhuza nibikoresho bya tabletop cyangwa terefone igendanwa yo gutumiza, kwishura, hamwe nibyifuzo byihariye. Restaurant ikora neza ibi bidukikije bihujwe, bishingiye ku makuru ntabwo bizorohereza ibikorwa byayo gusa ahubwo bizana umwobo uhambaye wo guhatanira amasoko, utange ubudahwema, imikorere, hamwe nubunararibonye abanywanyi batandukanijwe badashobora guhuza. Urugendo rutangirana no gusimbuza ibice, intoki hamwe na sisitemu ihujwe yagenewe gukora ibintu byoroshye. Igisubizo ntabwo ari uguhinduka gusa - ni ubucuruzi buzira umuze buteganijwe icyaricyo cyose kizaza cyo kurya.

Ibibazo bikunze kubazwa

Ni bangahe resitora ishobora kuzigama ukoresheje software yo kuyobora?

Ubusanzwe resitora zibona igabanuka rya 2-8% kubiciro byibiribwa hifashishijwe igenzura ryuzuye neza hamwe na 1-3% byogukoresha amafaranga yumurimo ukoresheje gahunda nziza. Ku kigo cya $ 500K / umwaka, ibi akenshi bisobanurwa $ 15,000- $ 25,000 byo kuzigama buri mwaka, byihuse bikubiyemo ishoramari rya software.

Iyi software ni resitora nini cyangwa iminyururu gusa?

Ntabwo aribyo rwose. Igicu kigezweho gishingiye, moderi yububiko yagenewe ubucuruzi bwingero zose. Ikamyo y'ibiryo cyangwa cafe irashobora gutangirana na POS gusa hamwe na module y'ibarura, mugihe resitora yuzuye yuzuye yongeramo gahunda na analytike, yishura gusa ibyo bakeneye.

Bifata igihe kingana iki kugirango dushyire mubikorwa sisitemu nshya utabangamiye serivisi?

Hamwe noguteganya neza, module yibanze nka POS hamwe nububiko birashobora kubaho mugihe cyibyumweru 4-6. Icyiciro cyatangiye, ikigereranyo kibangikanye mugihe cyamasaha yo hejuru, hamwe namahugurwa yuzuye y'abakozi ni urufunguzo rwo guhinduka neza hamwe na serivisi nkeya.

Ni irihe kosa rikomeye resitora ikora muguhitamo software?

Guhitamo sisitemu idahuza. Niba POS yawe, kubara, na gahunda ni porogaramu zitandukanye zidasangiye amakuru, urema imirimo myinshi, ntabwo ari munsi. Shyira imbere urubuga ruhuriweho cyangwa urusobe rwibinyabuzima rwuzuye.

Iyi software irashobora gufasha mugutumiza kumurongo no gucunga neza?

Yego, sisitemu nziza ihuza neza na porogaramu nkuru yo gutanga (Uber Kurya, DoorDash) hamwe no gutumiza kumurongo. Ibicuruzwa bitemba byikora mumurongo wigikoni, bivanaho intoki no kugabanya amakosa kubicuruzwa byateganijwe mbere na mbere.

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