Kwamamaza imeri kuri E-Ubucuruzi: Urutonde rwikora rutwara amafaranga yinjira

Moteri yo kugurisha bucece: Impamvu zikurikiranye za imeri zikoresha zidashobora kuganirwaho

Tekereza umucuruzi ukora 24/7, atigera afata ikawa, kandi kugiti cye akurikirana nabakiriya ibihumbi icyarimwe. Nizo mbaraga za imeri zikurikirana zikoresha e-ubucuruzi. Mugihe amatangazo yimbuga nkoranyambaga akurura ibitekerezo, gukoresha imeri ni amafarashi y'akazi atwara amafaranga yinjira inyuma. Kububiko bwo kumurongo, imeri zikoresha zitanga amafaranga agera kuri 28% yinjiza yose, ugereranije ROI ya $ 42 kuri $ 1 yakoresheje. Ntabwo aribyo kohereza gusa kuzamurwa mu ntera; nibijyanye no gukora urugendo ruhanitse, rwihariye ruyobora abakiriya kuva mushakisha amatsiko kugeza ubuvugizi budahemuka, byose nta mbaraga zintoki. Ahantu nyaburanga aho abakiriya bitabwaho, sisitemu yo gukoresha imeri yamavuta neza ihinduka umuyoboro wawe wizewe cyane.

Kurenga kuri Broadcasting: Guhindura Ibanze Kuri Automatic Urutonde rukurikiranye

Ubucuruzi bwinshi bwa e-ubucuruzi buracyafata imenyekanisha rya imeri nkumuyoboro umwe wo gutangaza. Bohereza akanyamakuru ka buri cyumweru cyangwa amatangazo yo kugurisha mu iduka bakayita umunsi. Ubu buryo butakaza ubushobozi buhebuje bwo kwikora. Imbaraga nyazo ziri muri imbarutso ishingiye kumurongo - imeri zoherejwe mu buryo bwikora zishingiye kubikorwa byihariye byabakiriya. Ihinduranya rihindura imeri kuva rimwe na rimwe gukoraho mukiganiro gikomeza. Iragufasha gutanga ubutumwa bukwiye mugihe cyiza, byongera cyane akamaro no gusezerana. Intego ni ukuvana muburyo bwa 'spray and pray' moderi kuri sisitemu yibikorwa iteza imbere umubano kandi ikabyara inyungu kuri buri micro-umugambi umukiriya yerekanye.

Kuva Mubikorwa Byintoki Kugeza Umutungo Winjiza

Automation ihindura imeri kuva kumurongo uhoraho, imirimo yintoki mugushiraho-kwibagirwa umutungo. Aho kugirango itsinda ryanyu ryihutire gukora ibyakurikiyeho nyuma yo kugura kuri buri cyiciro kimwe, urutonde rwikora rukemura ako kanya kandi ruhoraho. Ibi bitanga umwanya wingenzi wo kwibanda ku ngamba no kwiyamamaza guhanga, mugihe sisitemu icunga itumanaho shingiro ryubaka ubudahemuka bwabakiriya. Igisubizo nigikorwa kinini kandi cyunguka.

Ibyingenzi birindwi: Ibyingenzi byikora byateganijwe kuri buri Ububiko bwa E-Ubucuruzi

Mugihe ushobora kubaka ibikorwa bitabarika byakazi byikora, izi ndwi zirindwi zigize urufatiro rwibikorwa byinshi byohereza imeri kuri e-bucuruzi. Gushyira mubikorwa bizakurikirana ibyiciro byingenzi byubuzima bwabakiriya.

1. Ikaze Urutonde (Impression Yambere)

Iyo umufatabuguzi mushya yinjiye kurutonde rwawe, inyungu zabo ziri hejuru. Urukurikirane rw'ikaze, mubisanzwe imeri 3-5 yatanzwe muminsi 10-14, ishyiraho imvugo yumubano wawe. Imeri yambere igomba kuba yoroshye 'urakoze kwiyandikisha.' Iya kabiri irashobora kumenyekanisha amateka yawe nindangagaciro. Icya gatatu ni ahantu heza ho gutangirwa bidasanzwe-kode yo kugabanura 10-15% kugirango ushishikarize kugura kwambere. Uru ruhererekane rushobora kugera ku gipimo gifunguye hejuru ya 40% kandi nuburyo bwawe bwiza bwo gukora igitekerezo cya mbere kitazibagirana.

2. Urukurikirane rw'Ikarita Yatawe (Imbuto Zimanitse)

Gutererana igare nukuri kuri e-ubucuruzi, ibiciro bikunze kurenga 70%. Ikarita yataye ikurikiranye igarura igice kinini cyamafaranga yatakaye. Urutonde rusanzwe rwa imeri 3 rukora ibitangaza:

• Imeri 1 (isaha 1 nyuma yo gutererana): Kwibutsa neza. "Hari icyo wibagiwe? Igare ryawe rirategereje." Shyiramo ishusho isobanutse yibicuruzwa hamwe nu murongo utaziguye ugaruka ku gare.
• Imeri 2 (nyuma yamasaha 24): Kemura ibibazo ushobora kwanga. Shyira ahagaragara isubiramo, ibirango byumutekano, cyangwa politiki yawe yo kohereza kubuntu kugirango wizere.
• Imeri 3 (nyuma yamasaha 72): Nudge ya nyuma. Aha niho ushobora kumenyekanisha ibintu bito, nko kohereza kubuntu cyangwa kugabanyirizwa 10%, kugirango byihutirwa.

Uru rutonde rwonyine rushobora kugarura 10-15% yamagare yataye, bikazamura umurongo wo hasi.

3. Gushakisha Urutonde Rureka (Nudge Yoroheje)

Ntabwo buri mushyitsi yongeyeho ibicuruzwa mumagare yabo, ariko bashobora kuba barabonye ikintu runaka inshuro nyinshi. Gushakisha gutererana bikurikirana abo 'baguzi b'idirishya.' Imeri yoherejwe nyuma yamasaha 6-12 nyuma yo kugenda, yerekana ibicuruzwa barebye hamwe nibintu bifitanye isano cyangwa isuzuma ryo hejuru, birashobora kubagarura. Nuburyo butagabanije ariko uburyo bwiza cyane bwo kongera kwishora mubushuhe.

4. Urukurikirane rwa nyuma yo kugura (Ubudahemuka bwubaka)

Urugendo ntirurangirira kugurisha. Urutonde nyuma yubuguzi ruhindura umuguzi inshuro imwe mubakiriya basubiramo. Tangira hamwe no kwemeza no kuvugurura ibicuruzwa. Kurikirana icyumweru nyuma yo gutanga kugirango usabe gusubiramo cyangwa gutanga inkunga. Noneho, ibyumweru bike, tekereza ibicuruzwa byuzuzanya. Ibi birerekana serivisi nziza kandi bikomeza ikirango cyawe hejuru-yibitekerezo.

5. Urutonde rwo kongera gusezerana (Win-Back Campaign)

Abakiriya bataguze cyangwa bafunguye imeri mumezi 3-6 baranyerera. Igikorwa cyo gutsindira inyungu kigamije kugarura inyungu zabo. Urutonde rworoshye rwa imeri 2 rukora: ubanza, "Turagukumbuye!" ubutumwa bugenzura, na kabiri, itangwa rikomeye nka 20% kubigura ubutaha. Niba badasezeranye, hashobora kuba igihe cyo kubasukura kurutonde rwawe rukora kugirango ugumane izina ryiza ryabohereje.

6. Urutonde rwa Upsell / Kwambukiranya-kugurisha (Kongera agaciro k'abakiriya)

Kubakiriya bagura ibyiciro byibicuruzwa byihariye, urutonde rwikora rushobora gutanga ibitekerezo (upsells) cyangwa ibicuruzwa bifitanye isano (kugurisha). Kurugero, niba umukiriya aguze imashini yikawa, ikurikiranwa ryakurikiranwe rishobora kwerekana ibishyimbo bya kawa bihebuje, kuvanga amata, cyangwa gusukura ibinini nyuma yicyumweru.

7. Urutonde rwa VIP / Ubudahemuka (Guhemba abakiriya bawe beza)

Menya abakiriya bakoze ibintu byinshi cyangwa bakoresheje hejuru yurwego runaka. Urutonde rwikora rushobora kubakira kurwego rwa VIP, rukabaha uburyo bwo kugurisha hakiri kare, kugabanyirizwa bidasanzwe, nimpano zamavuko. Ibi bituma abakiriya bawe bafite agaciro bumva bashimwe kandi byongera cyane ubuzima bwabo.

Ibicuruzwa byunguka e-ubucuruzi byunguka cyane ntibigurisha ibicuruzwa gusa; batunganya umubano. Urutonde rwa imeri rwikora ni moteri yiyo sisitemu, itanga agaciro kihariye kurwego.

Kubaka Urutonde rwawe rwa mbere: Intambwe ku yindi Intambwe

Witeguye kubaka urutonde rwawe rwa mbere rwo hejuru? Kurikiza ubu buryo bufatika, intambwe ku yindi ukoresheje urubuga nka CRM ya Mewayz hamwe no kwamamaza ibicuruzwa.

1. Hitamo Imbarutso yawe: Hitamo icyo ibikorwa byabakiriya bizatangira bikurikirana. Nukwiyandikisha mu kanyamakuru, kongera ibicuruzwa ku igare, cyangwa kurangiza kugura?
2. Ikarita y'urugendo: Vuga intego ya buri imeri. Niki ushaka ko umukiriya yumva kandi akora kuri buri ntambwe? Bika kuri imeri 3-5 max kurutonde rwawe rwa mbere.
3. Kora kopi nigishushanyo: Andika imirongo yingingo zingirakamaro kandi zisobanutse, zunguka-kopi yumubiri. Koresha icyitegererezo-kigendanwa. Hindura izina ryumukiriya nibisobanuro birambuye byibicuruzwa.
4. Shiraho Igihe: Menya gutinda hagati ya imeri. Tangira vuba (amasaha 1-24) kubitekerezo-bigamije cyane nko guta igare, hanyuma ubishyire hanze cyane kugirango bikure.
5. Kwishyira hamwe no Kugerageza: Huza urubuga rwa e-ubucuruzi kuri software yawe ukoresheje API (nka Mewayz $ 4.99 / module API) kugirango uhuze amakuru yabakiriya. Ohereza imeri yikizamini kuriwe kugirango urebe amahuza no gutanga.

Uburyo bwifashishijwe na Data: Gupima Ibyingenzi Mubyukuri

Gushiraho urutonde ni kimwe cya kabiri cyintambara. Gukomeza gutezimbere gushingiye kumibare nibyo bitandukanya gahunda nziza za imeri nizikomeye. Himura hejuru yubusa nkibipimo bifunguye kandi wibande kubisubizo byubucuruzi.

Ibyingenzi Byerekana Ibikorwa (KPIs) Gukurikirana

• Igipimo cyo Guhindura Ukurikije Urutonde: Nihe ijanisha ryabantu binjira murukurikirane barangiza ibikorwa bifuza (urugero, kugura)?
• Amafaranga yinjira kuri imeri yoherejwe: Amafaranga yose yinjizwa nuruhererekane rugabanijwe numubare wa imeri woherejwe. Ibi birakubwira ingaruka zamafaranga ataziguye.
• Kwiyandikisha Igipimo: Igicucu gitunguranye kirashobora kwerekana ko ubutumwa bwawe bwahagaritswe cyangwa ukohereza imeri kenshi.
• Urutonde rwo Gukura Igipimo: Urutonde rwawe (nkurukurikirane rw'ikaze) rutera inkunga gusangira cyangwa kohereza?

Koresha ikizamini cya A / B kugirango ugerageze kumirongo yibintu, utange umubare, wohereze inshuro, n'uburebure bwa imeri. Guhindura bike birashobora kuganisha ku kwinjiza amafaranga akomeye.

Amayeri Yambere: Kwishyira ukizana no Gutandukanya Hyper-Gukura

Umaze kumenya urutonde rwibanze, urwego hejuru hamwe no kwimenyekanisha kwiterambere. Koresha amakuru yumukiriya kugirango ugabanye abakwumva kandi utange ubutumwa bujyanye na hyper.

Ibirimo bikubiyemo imbaraga

Aho kohereza imeri imwe kuri buri wese, koresha ibice bikubiyemo ibintu bihinduka bishingiye kumibare yabakiriya. Erekana ibyifuzo bitandukanye kubakiriya bagura imyenda yabagabo nuwagura ibicuruzwa byiza. Erekana ishusho yintwari itandukanye ukurikije aho baherereye. Uru rwego rwo kwimenyekanisha rushobora kongera gukanda ibiciro hejuru ya 50%.

Igice cyimyitwarire

Kora ibice bishingiye ku myitwarire yihariye. Kurugero, igice cyabakiriya bakanda kenshi kuri imeri ariko bataguze muminsi 60 barashobora kwitabira neza ubukangurambaga 'twabonye ko ushimishijwe' hamwe nigitekerezo cyagenewe. Ikindi gice cyabakiriya bafite agaciro kanini bataguze vuba barashobora kwemeza imeri-imeri yoherejwe na serivise yabakiriya, ikora ariko ikumva ko ari umuntu ku giti cye.

Kwirinda Ububiko bwa Spam: Imyitozo myiza yo Gutanga

Urutonde rwiza cyane rwa imeri ntagaciro rufite niba ruguye mububiko bwa spam. Komeza izina ryiza ryohereje ukurikiza aya mategeko.

Buri gihe koresha izina ryamenyekanye 'Kuva' izina na aderesi (urugero, 'Sarah wo muri [Ikirango cyawe]'). Shyiramo umurongo usobanutse, kanda rimwe utiyandikishije muri buri imeri. Buri gihe usukure urutonde rwawe ukuraho abafatabuguzi badakora mumezi 6-12. Kwemeza indangarubuga yawe hamwe na SPF, DKIM, na DMARC kugirango werekane ko wohereje byemewe. Irinde spam itera amagambo mumirongo yawe nka 'ubuntu,' 'garanti,' cyangwa ingingo zo gutangaza birenze !!!

Umuyoboro-E-Ubucuruzi E-Ubucuruzi

Mugihe amabwiriza yerekeye ubuzima bwite akomera kandi yishyuwe amafaranga yo kwamamaza yiyongera, imiyoboro ifite nka imeri igenda iba ingenzi. Ibirango bya e-ubucuruzi bizatera imbere nibyo byubaka umubano utaziguye, wihariye nabakiriya babo. Imashini zikoresha imeri zikoreshwa nigikoresho kinini kandi cyiza cyo gukora ibyo. Bahindura ibikorwa rimwe na rimwe mubiganiro bikomeza, bahindura abaguzi bisanzwe mumuryango wunganira ibicuruzwa. Tangira hamwe nurutonde rumwe, upime ingaruka zabyo, hanyuma buhoro buhoro wubake urusobe rwibinyabuzima ruhanitse rugukorera 24/7. Amafaranga yawe azaza aterwa nubusabane uteganya uyumunsi.

Ibibazo bikunze kubazwa

Imeri zingahe zigomba kuba zikurikiranye mumagare yataye?

Urutonde rusanzwe rwatereranywe ni imeri 3 zoherejwe muminsi 3-4: kwibutsa nyuma yamasaha make nyuma yo gutereranwa, imeri yubaka ikizere nyuma yamasaha 24, nigitekerezo cya nyuma cyo gutera inkunga nyuma yamasaha 72.

Ni ikihe gipimo cyiza gifunguye kuri e-ubucuruzi bwikora kuri imeri?

Gufungura ibiciro biratandukanye, ariko byakozwe neza byikora (nkikaze cyangwa nyuma yo kugura ibicuruzwa) bikunze kubona igipimo cya 35-50%, kiri hejuru cyane ugereranije no kwamamaza.

Nshobora gutanga kugabanyirizwa murukurikirane rwanjye?

Yego, harimo kugabanurwa gake (10-15%) murukurikirane rwawe rwakiriwe neza cyane, kuko itera kugura bwa mbere kandi irashobora kongera igipimo cyo guhindura abiyandikisha bashya hejuru ya 50%.

Ni kangahe nshobora kohereza imeri-yinyuma kubiyandikishije badakora?

Ohereza gahunda yo kongera gusezerana kuri imeri 1-2 kubiyandikishije batigeze bakora amezi 3-6. Niba badasubije, tekereza kubakura kurutonde rwawe rukora kugirango ukomeze gutanga.

Nshobora gukoresha imeri imeri kubakiriya bareba ibicuruzwa ariko ntibongere ku gare?

Rwose. Kurikirana imeri yataye, iterwa mugihe umukoresha abonye urupapuro rwibicuruzwa ariko akava kurubuga, bifite akamaro kanini cyane kugirango wongere ushishikarire kuyobora kandi ushobora kugarura 3-5% byamafaranga yatakaye.

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