Inyigo: Ikipe yimitungo itimukanwa ya Miami yafunze andi masezerano 40% nyuma yo kwimuka kwa CRM i Mewayz

Yatangajwe: 26 Ukwakira 2023 | Inganda: Umutungo utimukanwa | Ingano yisosiyete: Abakozi 12 | Aho uherereye: Miami, FL

Mu isoko ryimitungo itimukanwa ya Miami, aho udukingirizo twiza duhindura amaboko kuri miriyoni kandi imitungo y’amazi ikurura abaguzi mpuzamahanga, gukora neza ntabwo ari akarusho-birakenewe. Kubwikipe ya Coastal Luxury Properties, uruganda rukora butike rwabakozi 12 rwinzobere mu mutungo utimukanwa wa Miami wo mu rwego rwo hejuru, gahunda y’imicungire y’imikoranire y’abakiriya (CRM) yahindutse inshingano aho kuba umutungo.

Ubu bushakashatsi burasuzuma uburyo Umutungo wa Luxury Properties wimutse uva muri rusange, ufite ubunini-bumwe-bwose CRM ujya muri sisitemu yubucuruzi ya Mewayz, bituma habaho kwiyongera gutangaje 40% mumasezerano afunze, kwiyongera kwa 58%, no kuzigama igihe kinini mubikorwa byabo byose.

Ikibazo: Gukura Sisitemu Ikomeye

Ibicuruzwa byiza byo ku nkombe byashinzwe mu 2018 na Maria Rodriguez, inzobere mu mutungo utimukanwa ufite uburambe bwimyaka 15 ku isoko rya Miami. Kugeza mu 2022, itsinda rye ryari rimaze kugera ku bakozi 12 bakora impuzandengo y’abakiriya 80-100 bakorana icyarimwe icyarimwe, bafite imitungo kuva kuri 500.000 $ agakingirizo kugeza kuri miliyoni 5 $ + amazu y’amazi.

Sisitemu yabo ya mbere ya CRM, bari gukoresha kuva yatangira, yerekanaga aho igarukira:

• Data Silos: Amakuru yabakiriya yatatanye kurupapuro, imeri imeri, hamwe ninyandiko zifatika
• Imikorere idahwitse: Ibikorwa byo gukurikirana intoki byatwaye hafi amasaha 10-15 kuri buri agent buri cyumweru
• Kwishyira hamwe nabi: CRM ntabwo yigeze ihuza hamwe no kwamamaza imeri yabo, gucunga ibikorwa, cyangwa kuyobora ibikoresho byo kubyara
• Kwimenyekanisha kugarukira: Sisitemu ntishobora guhuza nibikorwa byabo byiza byimitungo itimukanwa
• Imipaka igendanwa: Abakozi barwaniye kuvugurura inyandiko mugihe berekana imitungo

Rodriguez yibuka ati: "Twakoresheje igihe kinini turwanya software zacu kuruta gukorera abakiriya bacu." "Umuyoboro w'amasezerano wacu ntiwari usobanutse, ibikurikiranwa byaguye mu kayira, kandi twari tuzi ko dusize amafaranga ku meza. Muri Q1 2022, twakubise ikibaya - amasezerano 24 yafunzwe angana na miliyoni 1.2 z'amadolari ya komisiyo - nubwo isoko rya Miami ryateye imbere."

Itsinda ryamenye ko ibikorwa remezo byikoranabuhanga bibangamira aho gufasha iterambere ryabo. Nyuma yo gusuzuma ubundi buryo butandukanye, bahisemo Mewayz muburyo bwayo bwa modular, bubemerera kubaka sisitemu yimikorere yimitungo itimukanwa aho gufata CRM itajenjetse, yabanje gusobanurwa.

Igisubizo: Kubaka OS Umutungo utimukanwa hamwe na Mewayz

Muri Mata 2022, Ibicuruzwa byiza byo ku nkombe byatangiye kwimukira i Mewayz. Aho gusimbuza CRM yoroshye, begereye ishyirwa mubikorwa nkimpinduka zuzuye zuzuye.

Rodriguez abisobanura agira ati: "Ntabwo twifuzaga gusa CRM nshya - twifuzaga sisitemu y'ubucuruzi ishobora gutera imbere natwe." "Uburyo bwa Mewayz bwa moderi bwatwemereye guhitamo neza ibyo dukeneye. Twatangiranye na module 18 yibanze kandi kuva twaguka kugera kuri 27 kuko twabonye uburyo bushya bwo koroshya ibikorwa byacu."

Urufunguzo rwingenzi rwa Mewayz rwashyizwe mubikorwa

• Smart CRM: Imirima yihariye kubintu ukunda imitungo, ingengo yimari, hamwe nibitabo byitumanaho byabakiriya
• Ikurikiranwa ryikora: Imbarutso ishingiye kumurongo kubakiriya bakoraho
• Kuyobora Ubuyobozi: Sisitemu yo gutanga amanota no kuyobora inzira kubibazo bishya
• Gucunga ibikorwa: Amasezerano arangira-arangije gukurikiranwa kuva gutanga kugeza gufunga
• Gucunga inyandiko: Kubika neza kumasezerano, kumenyekanisha, ninyandiko zumutungo
• Isesengura ryisoko: Igihe-nyacyo cyo guhuza amakuru yisoko rya Miami
• Porogaramu igendanwa: Imikorere yuzuye kubakozi mu murima
• Ikibaho cy'Ikipe Ikora: Ibihe nyabyo-byerekana ibikorwa bya agent n'ibisubizo

Ishyirwa mu bikorwa ryakurikiranye inzira yicyumweru 8, hamwe namahugurwa yuzuye hamwe nigihe cyo kugerageza kugirango habeho inzibacyuho nziza. Itsinda ryabakiriya ba Mewayz ryakoranye cyane na Coastal Luxury Properties kugirango bahindure ibikorwa byumwihariko kubucuruzi bwimitungo itimukanwa.

Rodriguez agira ati: "Uburyo bwa modular bwari impinduramatwara kuri twe." "Turashobora gutangirira ku ngingo zikomeye z'ububabare - gukurikirana abakiriya no gukurikirana ibicuruzwa - hanyuma tukongeraho isesengura rinini kandi ryamamaza ibicuruzwa mu gihe ikipe yacu yarushijeho koroherwa na sisitemu. Ntabwo byari ibintu byose cyangwa nta na kimwe byashyizwe mu bikorwa nka CRM gakondo."

Ibisubizo: Ingaruka zo Guhindura Mubikorwa Byubucuruzi

Ingaruka zo kwimuka kwa Mewayz zahise kandi zikomeza. Mu gihembwe cya mbere cyuzuye cyo gukoresha sisitemu nshya (Q3 2022), Ibicuruzwa byiza bya Coastal Coast byabonye iterambere ryinshi mubipimo byingenzi byerekana imikorere.

Ingaruka zubucuruzi zuzuye

Ubwiyongere bw'amafaranga: Iterambere ritangaje cyane ryabaye mumasezerano afunze no kwinjiza. Iri tsinda ryongereye amasezerano y’igihembwe riva kuri 24 rigera kuri 34 - 40% byiyongera - mu gihe icyarimwe byongera ingano y’amasezerano yabo 25%. Ihuriro ryatumye 58% byinjira muri komisiyo yigihembwe, biva kuri miliyoni 1.2 $ bigera kuri miliyoni 1.9.

Rodriguez agira ati: "Ibiranga ibintu muri Mewayz byadushoboje gukomeza umubano n’abakiriya bacu ndetse n’amasoko yoherejwe kuri gahunda." "Twabonye ihungabana ryihuse mu bucuruzi no kohereza, bikunze kuba ibicuruzwa bifite agaciro kanini. Ingano y'amasezerano yacu yariyongereye kubera ko twari dufite amakuru meza ku byo abakiriya bakunda kandi dushobora guhuza n'imitungo itunganye vuba."

Kuzigama Igihe: Buri mukozi yagaruye amasaha agera kuri 6.3 buri cyumweru mbere yakoresheje mumirimo yubuyobozi. Kubitsinda ryabakozi 12, ibi byahinduwe kumasaha arenga 75 yigihe cyo gutanga umusaruro buri cyumweru - bihwanye no kongeramo abakozi babiri buzuye igihe batongereye umushahara.

Umukozi mukuru David Chen agira ati: "Igihe cyo kuzigama nticyari gitangaje." "Aho kumara ku wa gatanu nyuma ya saa sita kuvugurura intoki no gushyiraho ibyibutsa byo gukurikirana, ubu ndimo gukora ingendo z'umutungo cyangwa kuganira ku masezerano. Porogaramu igendanwa ya Mewayz bivuze ko nshobora kuvugurura inyandiko z'abakiriya nyuma yo kwerekana mu gihe amakuru ari mashya."

Kunoza igipimo cyo guhindura: Igipimo cyo guhindura-gufunga igipimo cyahindutse kiva kuri 2,1% kigera kuri 3.4% - kwiyongera 62%. Iri terambere ryaturutse ku gihe cyihuse cyo gusubiza (kumanuka kuva ku masaha 4.2 kugeza ku minota 22 gusa) no gukurikiranwa neza binyuze mu buryo bwikora.

"Mu mutungo utimukanwa wa Miami, umukozi wa mbere wasubije iperereza akenshi abona urutonde", nk'uko Rodriguez abisobanura. "Sisitemu yo kumenyesha ako kanya Mewayz hamwe n'ibisubizo byatanzwe byadufashije gufata umwanya mbere yuko abanywanyi bamenya ko babaho. Urutonde rwacu rwakurikiranye rwatumenyesheje ko tutazigera dutakaza icyerekezo gishyushye."

Imikorere Yunguka Ibikorwa

Kurenga ibipimo byubukungu bitaziguye, Ibicuruzwa byiza bya Coastal Coast byateye imbere mubikorwa:

• Ubufatanye bwiza: Ihuriro risangiwe ryateje imbere amaboko hagati yabakozi batondekanya hamwe nabaguzi
• Inzira nini: Sisitemu ya modular yabemereye kongeramo abakozi bashya nta kwiyongera gukwiranye mubuyobozi hejuru

Rodriguez agira ati: "ROI ntiyahakana." "Twabaze ko sisitemu yishyuye mu minsi 45 ya mbere. Iyo urebye igihe cyo kuzigama, kongera komisiyo, no kugabanya amakosa, twageze kuri ROI hafi 300% mu mezi atandatu ya mbere yonyine."

Ingaruka z'igihe kirekire na gahunda z'ejo hazaza

Amezi icyenda nyuma yo gushyira mubikorwa, inyungu zikomeza kwiyongera. Ibicuruzwa byiza byo ku nkombe byaguye imikoreshereze ya Mewayz kugirango hongerwemo module yinyongera yo kwamamaza ibicuruzwa no gusesengura neza. Barateganya gukoresha urubuga rwa API rwihuza kugirango bahuze na serivise nyinshi zo kurutonde.

"Mewayz yahindutse sisitemu yo hagati yubucuruzi bwacu," iragaragaza Rodriguez. "Kuva icyo gihe twakuze tugera ku bakozi 15 tutongeyeho abakozi bo mu buyobozi kuko sisitemu yapimye natwe. Ubu turimo gushakisha uburyo Mewayz yasesenguye kugira ngo tumenye imigendekere y'abaturanyi igaragara mbere yuko iba rusange."

Intsinzi yitsinda ryashimishije abantu mumitungo itimukanwa ya Miami, hamwe nibindi bigo bitatu bya butike byatangiye kwimukira i Mewayz nyuma yo kubona ibisubizo byumutungo wa Coastal Luxury.

"CRMs nyinshi ziragerageza kuguhatira inzira zabo zo gukora. Mewayz yamenyereye iyacu. Uburyo bwa modular bwasobanuraga ko dushobora kubaka akazi kacu keza ku kindi. Kwiyongera kwa 40% mu masezerano yafunzwe birashimishije, ariko impinduka zishingiye ku muco - kuva ku bitekerezo bikagera ku bikorwa, kuva kurengerwa no guha imbaraga - byabaye byiza cyane. Ntabwo dushaka guhagarika amasezerano menshi; twubaka ubucuruzi bwiza."

- Maria Rodriguez, Fondateur & Gucunga Broker, Ibyiza Byiza byo ku nkombe

Umwanzuro: Hanze ya CRM Guhindura Ubucuruzi

Inyigo yibyiza bya Coastal Luxury Properties yerekana ko urubuga rwikoranabuhanga rukwiye rushobora guhindura imikorere yubucuruzi kumasoko arushanwa. Mu kwimuka muri CRM rusange muri OS ya Mewayz yubucuruzi, bagezeho:

• 40% byongeye gufunga amasezerano buri gihembwe
• Kwiyongera kwinjiza 58%
• amasaha 15 / icyumweru wabitswe kuri buri agent
• 62% gutera imbere muguhindura kuyobora
• 300% ROI mumezi atandatu

Birashoboka cyane cyane cyane, bubatse sisitemu yimikorere nini izashyigikira iterambere ryabo ridakomeje kwiyongera muburyo bugoye mubuyobozi.

Rodriguez asoza agira ati: "Inganda zitimukanwa zirimo guhinduka cyane mu buryo bwa digitale." "Amakipe yiziritse kuri sisitemu zishaje azaharanira guhangana. Mewayz yaduhaye ibikoresho byo kudakomeza gusa, ahubwo no kuyobora ku isoko ryacu. Ni icyemezo cyiza mu bucuruzi twafashe mu myaka."

Witeguye guhindura ubucuruzi bwawe butimukanwa?

Injira kubakoresha 138.000+ bahinduye imikorere yabo hamwe na OS ya Mewayz yubucuruzi. Tangira gahunda yacu yubusa iteka hanyuma wongere gusa module ukeneye.

Tangira Ikigeragezo Cyubusa

Nta karita yinguzanyo isabwa • Module 208 irahari • 94% kunyurwa byabakiriya

Ibibazo bikunze kubazwa

Kwimuka kuva CRM yabanjirije byatwaye igihe kingana iki?
Igikorwa cyuzuye cyo kwimuka no kugishyira mu bikorwa byatwaye ibyumweru 8 uhereye ku ntangiriro ukageza ku musozo, nyuma yuburyo bwicyiciro cyarimo kuvumbura, kwimuka kwamakuru, kugena, guhugura, no kugerageza kubangikanya mbere yo kujya ahagaragara.
Ni ikihe giciro cyose cyo gushyira mu bikorwa Mewayz?
Ibicuruzwa byiza bya Coastal byatoranije gahunda yubucuruzi bwa Mewayz $ 49 / ukwezi kumukoresha, yose hamwe $ 588 buri kwezi kubitsinda ryabo 12. Bageze kuri ROI yuzuye mugihe cyiminsi 45 bashingiye kuri komisiyo ziyongereye no kuzigama igihe.
Bakeneye gushaka abakozi b'inyongera kugirango bayobore sisitemu nshya?
Nta bakozi b'inyongera bahawe akazi. Igihe cyo kuzigama muri automatisation cyagabanije umutwaro wubuyobozi, bituma abagize itsinda basanzwe bibanda kubikorwa byinjiza amafaranga aho kongerera ubushobozi ubuyobozi.
Nigute Mewayz yazamuye igipimo cyabo cyo guhindura?
Iterambere ryavuye mubintu bitatu byingenzi: ibihe byihuse byo gusubiza (amasaha 4.2 kugeza kuminota 22), ikurikiranwa ryikurikiranabikorwa ryabujije ibyiringiro kugwa mumacakubiri, no kuyobora neza impamyabumenyi binyuze mubipimo byerekana amanota.
Ese Mewayz ashobora guhuza nibikoresho byihariye byimitungo itimukanwa nka MLS?
Yego, Mewayz itanga API ihuza hamwe nibikorwa bitandukanye byimitungo itimukanwa hamwe na sisitemu ya MLS. Ibicuruzwa byiza bya Coastal birateganya gushyira mubikorwa ibyo byiciro mugice gikurikira cyo gutezimbere.