Kubaka Ihuriro Ryamahugurwa Yumushinga: Igishushanyo mbonera cyawe 7-Intambwe yo gutsinda

> Iki cyuho gitangaje cyerekana kimwe mu biciro byihishe mu bucuruzi bugezweho - gushora imari mu iterambere ntacyo biteza imbere. Ikibazo ntabwo ari intego; ni ugutanga. Rusange, ubunini-bumwe-bwamahugurwa yose yananiwe gukemura ibibazo byihariye bya sosiyete yawe, umuco, nintego. Birahenze, biragoye kubitunganya, kandi akenshi biganisha ku gipimo cyo kurangiza gito. Igisubizo cyihariye gishobora kongera ubumenyi bugera kuri 60% kandi bikazamura abakozi 45% nkuko ubushakashatsi bwakozwe mu nganda buherutse kubigaragaza. Iyo ugenzuye kuri platifomu, ugenzura uburambe bwo kwiga - kuva mukwinjira mu bakozi bashya kugeza ku bakinnyi b'inararibonye mu matsinda yo guhindura imibare.

Ibi ntabwo ari ukugarura ibiziga; nibijyanye no guteranya ibice bikwiye kugirango habeho urusobe rwibinyabuzima rukura hamwe nishirahamwe ryanyu. Waba uri abantu 50 batangiye cyangwa uruganda rwabakozi 5.000, amahame yo kubaka urubuga rukora neza aracyari umwe. Urwego-rwibikorwa bya enterineti nka Cornerstone cyangwa SAP IntsinziFactors irashobora kugura imibare itandatu buri mwaka, mugihe ubundi buryo buhendutse budafite ibintu byingenzi nkibisesengura ryambere cyangwa ibicuruzwa byihariye. Ikibazo cyibanze ni uko izi mbuga zagenewe isosiyete isanzwe, ntabwo ari sosiyete yawe.

Reba izi ngingo zisanzwe zibabaza: Itsinda ryanyu ryo kugurisha rikeneye kwigana ibicuruzwa, ariko LMS yawe ishyigikira gusa amashusho yibanze. Ishami ryanyu ryubahiriza risaba ibyemezo byikora bikurikirana, ariko sisitemu yo gutanga raporo ntabwo ihagije. Amakipe yawe ya kure akenera ibintu byambere-bigendanwa, ariko uburambe bwa platform ya mobile nibitekerezo. Iyo ufungiye muri sisitemu itajenjetse, uhatirwa guhuza inzira zawe na software aho kuba ukundi. Iyo urubuga rwawe rwamahugurwa rudahujwe na CRM yawe, sisitemu ya HR, cyangwa ibikoresho byo gucunga imikorere, uba ubuze ubushishozi bwukuntu amahugurwa agira ingaruka mubikorwa byubucuruzi. Ntushobora kubona niba amahugurwa yo kugurisha atezimbere igipimo cya hafi, cyangwa niba iterambere ryubuyobozi rigabanya ibicuruzwa. Hatabayeho guhuza, amahugurwa ahinduka ikiguzi aho kuba igishoro. Amashyirahamwe menshi ashyira mubikorwa amahugurwa kuko "abandi bose bafite umwe," nta ntego zisobanutse. Tangira ubaza: Ni ikihe kibazo cy'ubucuruzi tugerageza gukemura? Nukugabanya igihe cyo gufata indege kubakozi bashya? Kunoza ubumenyi bwibicuruzwa mumatsinda yunganira abakiriya? Gutegura abayobozi kubikorwa byubuyobozi?

Intego nziza zamahugurwa zikurikiza urwego rwa SMART: Byihariye, Bipimwa, Byagerwaho, Bifitanye isano, nigihe cyagenwe. Aho "kunoza ubuhanga bwo kugurisha," intego yo "kongera amanota y'ibizamini byubumenyi ku bicuruzwa 25% mu itsinda ry’igurisha mu mezi atandatu." Aho kugira ngo "amahugurwa yubahirizwe neza," intego "igera ku 100% yo kurangiza ibyemezo byumutekano uteganijwe mbere yumwaka w’ingengo y’imari."

Ibipimo byatsinze bigomba guhuza neza n’ibyavuye mu bucuruzi. Kurikirana igipimo cyo kurangiza, ariko kandi upime ibipimo ngenderwaho nkamanota yo gusuzuma, ubushakashatsi bwubuhanga, hamwe nibitekerezo byabayobozi. Kurangiza, ibipimo byingenzi bizaba ari ibipimo bikererewe nko kunoza imikorere, kongera umusaruro, cyangwa kugabanya ibipimo byamakosa. Niba ushobora kwerekana ko buri dorari ryakoreshejwe mumahugurwa risubiza amadorari abiri mumikorere inoze, wubatsemo urubanza rwishoramari rihoraho.

Tekereza kuri ibi nkibice byubaka urusobe rwibinyabuzima byawe.

Sisitemu yo gucunga no gutanga ibintu

Ku mutima wacyo, urubuga rwawe rukeneye gucunga neza ibintu. Ibi birenze kwakira gusa PDF na videwo. Shakisha sisitemu zishyigikira ibikubiye muri SCORM, isuzumabumenyi, module ya microlearning, hamwe na optimizasiyo igendanwa. Ihuriro ryiza riragufasha gukora inzira zo kwiga ziyobora abakozi binyuze mubintu bikurikiranye ukurikije inshingano zabo, urwego rwubuhanga, niterambere.

Ihuriro ryawe rigomba gutanga igenzura ryuruhushya rwabakoresha. Kora amatsinda ukurikije amashami, ahantu, ubukuru, cyangwa amahugurwa yihariye. Shyira mubikorwa umukono umwe (SSO) kugirango woroshye kwinjira no kuzamura umutekano. Ibiranga kwiyandikisha byikora birashobora gutanga amahugurwa ateganijwe ashingiye kubiranga abakozi - abakozi bashya bahita babona ibikoresho byinjira, mugihe abayobozi bazamuwe bahabwa ibikubiyemo byubuyobozi.

Isuzuma na Analytics Moteri

Amahugurwa atapimwe ni imyidagaduro gusa. Ihuriro ryawe rikeneye ibikoresho byubatswe byubushakashatsi - ibibazo, kwigana, gusubiramo urungano, hamwe ninshingano zifatika. Icy'ingenzi cyane, bisaba isesengura rikurikirana ibipimo byombi byo kwiga (igipimo cyo kurangiza, amanota, igihe cyakoreshejwe) hamwe nubucuruzi bwubucuruzi (kunoza imikorere, guhindura umusaruro). Iterambere ryambere rikoresha AI kugirango hamenyekane icyuho cyubumenyi kandi utange ibitekerezo byihariye.

Kurikiza ubu buryo ku ntambwe kugirango ubone intsinzi.

1. Kora isuzuma ry'ibikenewe: Baza abafatanyabikorwa mu mashami kugirango umenye icyuho cyihariye cy'amahugurwa n'ibisabwa. Inyandiko igomba-kuba ifite ibyiza-byo-kugira-ibiranga.
Wibande ku buryo bwihuse bwo kugendana no kwitabira kugendanwa. Kwinjiza hamwe na sisitemu ya HR hamwe nubushobozi bwo gutanga umusaruro. Koresha uruvange rw'imiterere-videwo, inyandiko, module-yoguhuza-kugirango uhuze uburyo butandukanye bwo kwiga. Kusanya ibitekerezo hanyuma uhindure mbere yo gutangira byuzuye.
2. Gutangiza no guteza imbere kurera: Menyesha urubuga abakozi bose bafite itumanaho risobanutse kubyerekeye inyungu n'ibiteganijwe. Tanga ibikoresho byingoboka kugirango wemeze neza.

Mubikorwa byose, komeza kwibanda ku micungire yimpinduka. Abakozi barashobora kurwanya sisitemu nshya kubera ko ari shyashya. Shyira ahagaragara uburyo urubuga rworoshya akazi kabo - kubona amakuru byihuse, inzira yihariye yo kwiga, byoroshye mobile. Reba ibintu byo gukina nka badge cyangwa ikibaho cyabayobozi kugirango utezimbere gusezerana, cyane cyane mugice gikomeye cyo kwakirwa hakiri kare.

Moderi yubucuruzi ya OS isanzwe nka Mewayz itanga ubundi buryo bukomeye. Hamwe nuburyo bwateguwe mbere yubuyobozi bwabakoresha, gutanga ibikubiyemo, gusuzuma, hamwe nisesengura, urashobora guteranya urubuga rwamahugurwa rwihariye mubyumweru kuruta amezi.

Tangira hamwe nubuyobozi bwibanze hamwe no gukurikirana abakoresha, hanyuma ongeraho isesengura ryambere, gukurikirana ibyemezo, cyangwa kwishyira hamwe na CRM yawe uko ibisabwa bigenda byiyongera. Ubu buryo bwo kwiyongera bukwirakwiza ibiciro mugihe kandi byemeza ko uriha ibyo ukoresha mubyukuri.

Reba kugereranya ibiciro: LMS yubatswe yihariye irashobora gusaba $ 150,000 ishoramari ryambere hiyongereyeho kubungabunga. Ihuriro rya modular nka Mewayz ritangirira $ 19 / ukwezi kubintu byingenzi, hamwe nubushobozi bwo kongeramo module yihariye kuri $ 4.99 buri umwe. Ku mashyirahamwe afite abakozi 200, ibyo ni hafi 95% yo kuzigama mu mwaka wa mbere wonyine, hamwe noguhindura igipimo uko gahunda yawe yo guhugura ikuze.

Gukomeza gutera imbere ni ngombwa kugirango ugabanye ROI. Gushiraho isubiramo risanzwe - buri gihembwe gusuzuma ibipimo byo gusezerana, ubushakashatsi buri mwaka bwerekana ko abakoresha banyuzwe, hamwe nisuzuma ngarukamwaka ryibikorwa byubucuruzi.

Reba ibirenze ibipimo fatizo nkibipimo byo kurangiza. Kurikirana uburyo amahugurwa afitanye isano nibikorwa byingenzi: Amahugurwa ya serivisi yabakiriya agabanya igihe cyo gukemura amatike? Amahugurwa yo kugurisha yongerera ingano yamasezerano? Amahugurwa yumutekano agabanya ibikorwa byakazi? Aya masano yerekana agaciro kagaragara kubuyobozi.

Kora ibitekerezo byemerera abakozi gutanga ibitekerezo bishya cyangwa kunoza urubuga. Amahugurwa yatsindiye cyane ahindagurika ashingiye kubakoresha, yemeza ko akomeza kuba ingirakamaro kandi afite agaciro. Tekereza gushyiraho ba nyampinga b'amahugurwa muri buri shami bashobora kunganira urubuga no gutanga ibitekerezo byibanze. Imiyoboro ikoreshwa na AI irahita itanga inama yo kwiga ishingiye kumibare yimikorere, intego zumwuga, ndetse nibyifuzo byo kwiga. Microlearning-bigufi, byibanze byamahugurwa bigerwaho kubikoresho bigendanwa-bizahinduka ihame aho kuba ibidasanzwe.

Kwishyira hamwe nibikoresho byakazi bizakomeza. Tekereza urubuga rwamahugurwa ahita atanga ibitekerezo bijyanye mugihe umukozi ahanganye nibintu bishya bya software cyangwa yakiriye ibitekerezo bibi byabakiriya. Imipaka iri hagati yo kwiga no gukora izahinduka mugihe imyitozo yigihe-gihe iba yinjiye mubikorwa byakazi bya buri munsi.

Amashyirahamwe atera imbere azaba ari ayo gufata amahugurwa ntabwo ari ibintu byabayeho ahubwo ni inzira ikomeza yambarwa mubikorwa byabo. Ihuriro ryamahugurwa rigomba kuva muri sisitemu itandukanye ikagera kuri sisitemu yo hagati yubumenyi nubumenyi bwumuryango wawe.

Kubaka urubuga rwawe rwo guhugura ntabwo ari umushinga wa IT gusa - ni ishoramari mumitungo yawe ifite agaciro: abantu bawe. Hamwe ningamba nziza nikoranabuhanga shingiro, urashobora gushiraho umuco wo kwiga utwara ibisubizo byapimwe mubucuruzi uko umwaka utashye.

Ibibazo bikunze kubazwa

Bisaba angahe kubaka urubuga rwo guhugura ibigo?

Ibiciro biratandukanye cyane ukurikije inzira. Iterambere ryumukiriya rirashobora kurenga $ 150.000, mugihe platform ya modular nka Mewayz itangira $ 19 / ukwezi hamwe nubushobozi bwo kongeramo ibintu buhoro buhoro, mubisanzwe bivamo kuzigama 70-90%.

Nibihe bintu byingenzi biranga urubuga rwamahugurwa?

Ibyingenzi byingenzi birimo gucunga ibikubiyemo hamwe nuburyo bwinshi bwo gushyigikira, uruhare rwabakoresha no kugenzura, ibikoresho byo gusuzuma, gukurikirana iterambere, kugendanwa kugendanwa, hamwe nubushobozi bwo guhuza hamwe na HR hamwe na sisitemu yubucuruzi.

Bitwara igihe kingana iki kugirango dushyire mubikorwa amahugurwa?

Iterambere ryumukiriya mubisanzwe rifata amezi 6-12. Ihuriro rya modular rirashobora gushyirwa mubikorwa mubyumweru 4-8, hamwe na gahunda yicyitegererezo itangira byihuse kugirango ikusanyirize hamwe ibitekerezo mbere yo koherezwa.

Nigute dushobora kwemeza ko abakozi bakoresha urubuga rwamahugurwa?

Teza imbere kwakirwa binyuze mumatumanaho asobanutse yinyungu, kugendanwa kugendanwa, ibikubiyemo bijyanye, ibintu byimikino, inkunga yumuyobozi, hamwe no kwinjiza urubuga mubikorwa byakazi hamwe nibikorwa byo gucunga imikorere.

Turashobora kubaka urubuga rwamahugurwa rukorera mubiro ndetse nabakozi ba kure?

Rwose. Ibibuga bigezweho byateguwe kubikorwa byimvange hamwe na mobile-yambere yimbere, ubushobozi bwa interineti, hamwe nigicu gishingiye kubicu byerekana uburambe bwamahugurwa atitaye kumwanya.

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