Kubaka, Kugura, cyangwa Kwiyandikisha? Rwiyemezamirimo wa tekinoroji ya tekinoroji

Ihuriro Buri Rwiyemezamirimo Isura

Urakura vuba. Urupapuro rwawe ruri guturika, ibibazo byabakiriya biranyerera, kandi itsinda ryanyu rimara umwanya munini mubikorwa byubuyobozi kuruta akazi nyirizina. Ukeneye sisitemu ikwiye - CRM, igikoresho cyo gucunga imishinga, cyangwa wenda software yihariye. Ariko dore ikibazo cya miriyoni y'amadorari: Wubaka kuva kera, kugura uruhushya ruhoraho, cyangwa kwiyandikisha kubisubizo bya SaaS? Iki ntabwo ari icyemezo cya tekiniki gusa; ni ingamba zifatika zigira ingaruka kumafaranga yawe, umurongo witsinda, hamwe ninyungu zo guhatanira imyaka iri imbere. Kubyumva nabi birashobora gucengera umutungo wingenzi mumwobo wumukara witerambere cyangwa kugufunga muri sisitemu ikomeye idapima.

Gusobanukirwa Amahitamo atatu Yibanze

Mbere yo kwibira murwego rwo gufata ibyemezo, reka dusobanure neza icyo buri nzira ikubiyemo. Ba rwiyemezamirimo benshi ntibumva neza urugero rwukuri rwamahitamo, biganisha ku makosa ahenze.

Kubaka: Inzira Yiterambere Yigenga

Kubaka bisobanura guteza imbere software kubucuruzi bwawe kuva hasi. Ibi birashobora gusobanura guha akazi itsinda ryiterambere ryimbere mu rugo, kugirana amasezerano na software, cyangwa gukoresha urubuga ruciriritse kugirango ukore ikintu cyateganijwe. Kujurira biragaragara: bihuye neza nibikorwa byawe byihariye. Ariko ikigaragara kirimo ishoramari rikomeye - mubisanzwe $ 50.000 kugeza $ 500,000 + ya software yo murwego rwo hejuru-hiyongereyeho amafaranga yo kubungabunga ashobora gukoresha 15-25% yikiguzi cyambere cyo kubaka buri mwaka.

Gura: Icyitegererezo Cyimpushya Cyigihe

Kugura mubisanzwe bivuga kugura uruhushya rwa software ruhoraho-utunze software neza (nubwo akenshi bifite aho bigarukira). Ibi byari bisanzwe mbere yuko SaaS iba yiganje. Wishyura amafaranga menshi yimbere, hanyuma amafaranga yo kubungabunga buri mwaka yo kuvugurura no kugoboka. Porogaramu yashyizwe kuri seriveri yawe bwite cyangwa ibikorwa remezo. Mugihe wirinze kwiyandikisha buri kwezi, ushinzwe umutekano, kugarura, hamwe nigiciro cyibikoresho.

Kwiyandikisha: Uburyo bwa SaaS

Kwiyandikisha bisobanura kwishyura amafaranga asubirwamo (buri kwezi cyangwa buri mwaka) kugirango ugere kuri software yakiriwe kandi ikomezwa nindi sosiyete. Nuburyo bwa software-nka-a-Serivisi yerekana ibintu byaturikiye mubyamamare. Hamwe nabiyandikishije, ubona ivugurura ryikora, ryubatswe mumutekano, hamwe nubunini udacunga ibikorwa remezo. Ubucuruzi? Ntushobora gutunga software, kandi ibiciro birundanya mugihe.

Ibiciro Byukuri Ntibakubwira

Ba rwiyemezamirimo benshi bagereranya ibiciro biri hejuru, ariko igiciro nyacyo cya buri cyiciro kirenze kure igiciro cyambere. Reka tugabanye amafaranga yihishe.

Ibiciro byihishe byo kubaka

• Igihe cyiterambere: amezi 6-18 yo gutandukana kwibanda kubucuruzi bwawe bwibanze
• Igiciro cyamahirwe: Ibyo ikipe yawe yashoboraga gukora aho kubaka software
• Umutwaro wo Kubungabunga: Umutekano wumutekano, gukosora amakosa, no kuvugurura guhuza ntibirangira
• Guhinduranya abakozi: Abaterankunga b'ingenzi bagenda barashobora kumugara sisitemu yihariye
• Inzitizi zingana: Sisitemu yihariye ikunze guhangana niterambere ryihuse

Kwiyandikisha Byanditse neza

• Abacuruzi Gufunga: Biragoye kandi birahenze kwimura amakuru kurundi rubuga
• Kwiyongera kw'ibiciro: Kuzamuka buri mwaka igipimo cya 10-20% birasanzwe muri SaaS
• Ikiranga: Kwishura imikorere ibikorwa byawe ntibikeneye
• Ibiciro byo Kwishyira hamwe: Amafaranga yinyongera kuri API cyangwa guhuza izindi sisitemu
• Ingaruka zo Kwubahiriza: Ubusugire bwamakuru no kubahiriza amabwiriza adashidikanywaho

"Porogaramu ihenze cyane ni yo wiyubaka kandi ntawe ukoresha. Iya kabiri ihenze cyane ni iyo wiyandikishije ariko ukoresha 20% gusa." - Inganda zikoranabuhanga Maxim

Iyo Kubaka Byumvikana (Kandi Iyo Bitabaye)

Kubaka software yihariye ni nko kubaka ikositimu ya bespoke-yuzuye neza ariko ihenze kandi itwara igihe. Dore iyo bifite ishingiro.

Kubaka iyo: Inyungu zawe zo guhatana ziterwa na tekinoroji yihariye (tekereza algorithm ya Airbnb cyangwa sisitemu yo guhuza Uber). Niba ibikorwa byibanze byubucuruzi byihariye kandi ntibishobora gushyigikirwa bihagije nibisubizo bihari, kubaka birashobora kuba ngombwa. Tekereza kandi kubaka mugihe ufite umutekano wihariye, kubahiriza, cyangwa ibisabwa byo kwishyira hamwe porogaramu idashobora guhura.

Ntukubake iyo: Urimo gukemura ikibazo cyubucuruzi rusange (comptabilite, CRM, imicungire yimishinga) aho ibisubizo byashizweho bihari. Amikoro yiterambere akoreshwa neza kubicuruzwa byawe cyangwa serivisi. Irinde kandi kubaka niba udafite ubuhanga bwa tekinike murugo cyangwa niba inzira zawe zikomeje gutera imbere byihuse.

Ubukungu bwo Kwiyandikisha: Impamvu SaaS Yiganje

Kwiyandikisha byahinduye software yubucuruzi kubwimpamvu nziza. Guhanura amafaranga azakoreshwa buri kwezi, kuvugurura byikora, hamwe nimbogamizi yo kwinjira kugirango SaaS ishimishe bidasanzwe ubucuruzi butera imbere.

Suzuma ibi: Ubusanzwe CRM ishyirwa mubikorwa ukoresheje impushya zihoraho zishobora kugura $ 50.000 imbere hiyongereyeho amafaranga yo kubungabunga buri mwaka. Imikorere imwe ikoresheje abiyandikisha irashobora kugura $ 49 kumukoresha buri kwezi. Ku itsinda ryabantu 20, ayo ni $ 11,760 buri mwaka - gukwirakwizwa neza aho kuba amafaranga menshi. Iyunguka ryamafaranga yonyine ituma abiyandikisha bahitamo kubucuruzi buciriritse kandi buciriritse.

Ihuriro nka Mewayz ryerekana imbaraga za moderi yo kwiyandikisha. Hamwe na 207 module ikubiyemo ibintu byose kuva CRM kugeza kubisesengura, ubucuruzi burashobora gutangirana nibyo bakeneye kandi bikaguka uko bikura. Urwego rwubuntu rwemerera kwipimisha mbere yo kwiyemeza, mugihe gahunda yishyuwe igipimo giteganijwe kuva $ 19-49 / ukwezi.

Uburyo bwa Hybrid: Ibyiza Byisi Byombi

Ntugomba guhitamo gusa hagati yo kubaka, kugura, cyangwa kwiyandikisha. Ubucuruzi bwinshi bwatsinze bukoresha ingamba zivanga zihuza imbaraga za buri nzira.

Kwiyandikisha hamwe na Customisation

Koresha urubuga rwo kwiyandikisha nkurufatiro rwawe, hanyuma wubake module yihariye cyangwa kwishyira hamwe kubyo ukeneye bidasanzwe. API ya Mewayz igera kuri $ 4.99 kuri module igushoboza neza - ubona ituze rya platform yemejwe hamwe nuburyo bworoshye bwo kwagura imikorere.

Kubaka Core, Kwiyandikisha Kubufasha

Teza imbere tekinoroji yihariye iguha amahirwe yo guhatanira, ariko wiyandikishe kubikoresho bisanzwe byubucuruzi (ibaruramari, HR, itumanaho). Ibi byibanda kumikoro yawe yiterambere aho bifite akamaro kanini.

Intambwe-ku-Intambwe Intambwe yo gufata ibyemezo

Koresha ubu buryo bufatika kugirango ufate icyemezo cyuzuye kubibazo byawe.

1. Sobanura Ibidashoboka: Urutonde rugomba-kuba rufite ibintu, ibisabwa byumutekano, ibikenewe byo kwishyira hamwe, hamwe nimbogamizi zingengo yimari.
2. Ubushakashatsi Buriho Ibisubizo: Ihuriro rya SaaS ryubu rishobora kuzuza 80% + ibyo ukeneye? Ba inyangamugayo kubyerekeye "byiza kugira" bitandukanye nibyingenzi.
3. Kubara Igiciro Cyuzuye cya Nyirubwite: Igiciro cyumushinga mugihe cyimyaka 3-5 harimo kubishyira mubikorwa, kubungabunga, guhugura, no gupima ibipimo.
4. Suzuma ubushobozi bwimbere: Ufite impano ya tekinike yo kubaka no gukomeza igisubizo cyihariye? Jya ushyira mu gaciro.
5. Suzuma Akamaro k'Ingamba: Ese iyi software ni ishingiro ryinyungu zawe zo guhatanira cyangwa imikorere ishigikira?
• Tegura ingamba zo gusohoka: Ndetse hamwe nabiyandikishije, menya uko uzimura amakuru niba ukeneye guhindura urubuga.

Ingero-Isi Yukuri: Niki Cyakora

Kubona uburyo ubundi bucuruzi bwayoboye iki cyemezo butanga amasomo yingirakamaro.

Intsinzi yo Kwiyandikisha: Ikigo gishinzwe kwamamaza hifashishijwe abakozi 15 bakoresheje urupapuro rwa imeri na imeri yo gucunga abakiriya. Batekereje kubaka sisitemu yihariye ariko bahitamo module ya CRM ya Mewayz $ 19 / ukwezi. Mugihe cibyumweru, bahisemo abakiriya kumurongo, gukurikirana, no gutanga inyemezabuguzi - basubiramo amasaha 10 muricyumweru mubikorwa byubuyobozi.

Ingamba zubaka: Gutangira fintech byari bikeneye algorithms idasanzwe yo gusuzuma ibyago nta platform ihari yatanzwe. Bubatse moteri yibanze (moat irushanwa ryabo) ariko biyandikisha kuri Mewayz kuri HR, umushahara, hamwe nisesengura-bizigama amezi yiterambere kubikorwa bidafite ishingiro.

Intsinzi ya Hybrid: Isosiyete ikora inganda ifite ibarura rikenewe ryifashishije urubuga shingiro rwa Mewayz ariko yateje imbere uburyo bwihariye bwo gutanga amasoko yihariye akoresheje API. Barinze kubaka ibicuruzwa byuzuye mugihe babonye neza ibyo bakeneye.

Kazoza-Kwemeza Icyemezo cyawe

Imiterere yikoranabuhanga iratera imbere byihuse. Ibikorwa muri iki gihe ntibishobora kuba bihagije mumyaka itatu. Mugihe usuzuma amahitamo, suzuma izi ngamba zerekana ejo hazaza.

Hitamo urubuga rufite imbaraga za API zikomeye hamwe nubushobozi bwo kwishyira hamwe. Menya neza ko igisubizo icyo ari cyo cyose gishobora gupima ubucuruzi bwawe - haba mu mikurire y’abakoresha no kwaguka. Witondere umuvuduko wo kugurisha; urubuga ruhagaze bihinduka inshingano. Hanyuma, komeza nyirubwite kandi byoroshye utitaye kubyo wahisemo, urebe ko ushobora guhinduka nkuko bikenewe guhinduka.

Kubaka vs kugura vs kwiyandikisha ntabwo ari ibintu byigihe kimwe. Mugihe ubucuruzi bwawe bugenda butera imbere, buri gihe usuzume niba inzira yawe igikora neza. Ba rwiyemezamirimo batsinze cyane bafata ibyemezo byikoranabuhanga nkibiganiro bihoraho, ntabwo ari ibyemezo bihoraho.

Gutera Kwimuka ufite Icyizere

Nta gisubizo kiboneye kuri bose - gusa igisubizo cyukuri kubucuruzi bwawe muriki gihe. Ibigo bitera imbere ntabwo aribyo bihora byubaka cyangwa bihora byiyandikisha; ni abafata ibyemezo nkana, babimenyeshejwe bihuye nintego zabo nubutunzi.

Kubucuruzi bugenda butera imbere, uburyo bwo kwiyandikisha - cyane cyane urubuga rwa moderi nka Mewayz - rutanga impirimbanyi nziza yimikorere, ihinduka, hamwe nubukungu buteganijwe. Ariko ubwenge nyabwo buri mukumenya igihe cyo guca munzira zisanzwe kugirango wubake ikintu kidasanzwe.

Ikoranabuhanga ryawe rigomba guha imbaraga ubucuruzi bwawe, ntabwo bugoye. Hitamo inzira ikwemerera kwibanda kubyo ukora byiza mugihe utanga ibikoresho byo kubikora kurushaho.

Ibibazo bikunze kubazwa

Ni irihe kosa rikomeye ba rwiyemezamirimo bakora iyo bahisemo kubaka, kugura, cyangwa kwiyandikisha?

Ikosa rikunze kugaragara ni ugusuzugura igiciro cyose cya nyirubwite, cyane cyane uburyo bwo gukomeza kubungabunga no gukoresha amahirwe yo kubaka software yihariye hamwe nigihe kirekire cyo kwiyandikisha cyibisubizo bya SaaS.

Nabara nte ikiguzi nyacyo cyo kubaka software yihariye?

Ikintu cyibiciro byiterambere byambere, kubungabunga bikomeje (15-25% yikiguzi cyo kubaka buri mwaka), amafaranga remezo, kuvugurura umutekano, hamwe nigiciro cyamahirwe yigihe cyikipe yawe yavuye mubikorwa byingenzi byubucuruzi mumyaka 3-5.

Ni ryari byumvikana guhitamo icyitegererezo cyo kwiyandikisha kuruta kugura impushya zihoraho?

Kwiyandikisha nibyiza mugihe ukeneye amafaranga ateganijwe gutembera, kuvugurura byikora, kwipimisha, kandi ushaka kwirinda ishoramari rinini ryambere-ryiza kubucuruzi bwinshi butera imbere budakenewe mubuhanga bwihariye.

Nshobora gutangirana no kwiyandikisha hanyuma nkahindukira mukubaka nyuma?

Yego, ubucuruzi bwinshi butangirana na SaaS kugirango yemeze ibikenewe nibikorwa, hanyuma wubake ibisubizo byabigenewe iyo bimaze kurenza itangwa risanzwe cyangwa kwerekana ibisabwa byihariye bikwiye gushora imari.

Niki Nakagombye Gushakisha Muburyo bwa SaaS kugirango menye neza?