Urutonde rwa imeri rwikora: 24/7 Moteri yo kugurisha kubucuruzi buhuze

Imbaraga za Automation: Ubucuruzi bwawe Ntibusinzira

Tekereza isi aho itsinda ryanyu ryo kugurisha ritigera rifata. Mugihe urimo kurya ifunguro hamwe numuryango cyangwa gufata ibitotsi, sisitemu ihanitse ikora ituje kugirango yubake umubano, yigishe ibyiringiro, kandi itume abakiriya bawe begera icyemezo cyubuguzi. Ibi ntabwo ari inzozi - ni ukuri kwa imeri ikurikirana. Kubucuruzi bukoresha urubuga nka Mewayz, gushiraho ibyo bikorwa byikora bisobanura gukora imashini yo kurera 24/7 isaba imbaraga nkeya zihoraho nyuma yo gushiraho kwambere. Impuzandengo yubucuruzi ibona 451% byiyongera mubuyobozi bujuje ibisabwa mugihe ukoresheje automatike yo kwamamaza ugereranije nabatabikora, byerekana ko automatike itorohewe gusa-ihindura umurongo wawe wo hasi.

Waba uri solopreneur ucunga inshingano nyinshi cyangwa itsinda rikura rirambuye kunshingano zinyuranye, automatisation iremeza ko nta cyerekezo kigwa mumutwe. Nk’uko amakuru aheruka abigaragaza, kuyobora kurera bituma 47% bigurwa cyane kuruta ibyayobowe neza, byerekana ingaruka zamafaranga yo gutumanaho guhoraho, kugamije. Hamwe na Mewayz ihuriweho na CRM hamwe nuburyo bwo kwamamaza, ubucuruzi bushobora gukora urutonde rukomeye rwumva ko ari umuntu ku giti cye mugihe rukora rwigenga rwose.

Tekereza ku buyobozi bwawe ugenda unyura mubyiciro bitandukanye byo kumenya no kwitegura. Hejuru ya ruhurura, ufite imiyoborere ikonje yavumbuye ubucuruzi bwawe - bakeneye uburezi nagaciro. Hagati, ubushyuhe bushyashya burimo gusuzuma ibisubizo no kugereranya amahitamo. Hasi, icyerekezo gishyushye cyiteguye gufata icyemezo ariko gishobora gukenera ubwo bwenge bwa nyuma. Urutonde rwikora rukora kuko rukemura buri cyiciro hamwe nubutumwa bukwiye, buhoro buhoro byubaka ikizere kandi bigenda byegereza guhinduka.

Imitekerereze yimitekerereze myiza iroroshye: abantu bagura mubucuruzi bazi, bakunda, kandi bizeye. Urutonde rwikora ruguha uburenganzira bwo kubaka iyo sano mugihe runaka. Ubushakashatsi bwakozwe na Marketo bwerekanye ko ibigo bitwaye neza mu kurera byinjiza 50% byongeye kugurishwa-biteguye ku giciro cya 33% ku giciro cyo hasi. Mugushushanya imeri yawe ikurikirana mubyiciro bitandukanye bya enterineti, mubyukuri urimo gushiraho umufasha wigurisha rya digitale wunvikana aho buri cyizere kiri murugendo rwabo kandi agasubiza bikurikije.

Bazi ko bafite ikibazo ariko ntibashobora kumva ibisubizo bishoboka. Imeri yawe yambere yikora igomba kwibanda kuburezi aho kugurisha. Sangira ibintu byingenzi bikemura ibibazo byabo utabanje guhita usunika ibicuruzwa byawe. Kurugero, niba ukora ubucuruzi bwibaruramari, imeri yawe yambere irashobora kugabana "Amakosa 5 yo Kubika Ibitabo Bitwara Ubucuruzi Buto Ibihumbi Ibihumbi" aho kugirango "Gura Software Yacu Noneho." Ubushakashatsi bwerekana ko kuyobora kuyobora kwakira uburezi ari 131% bishoboka cyane kuba abakiriya ugereranije nabakiriye ubutumwa bwo kugurisha gakondo. Hamwe nibikoresho bya Mewayz byikora, urashobora gukurikiranya ibyiciro byuburezi byikora ukurikije ibikorwa byihariye, ukemeza ko buri cyerekezo gishya cyakira agaciro ako kanya.

Ubu basobanukiwe ikibazo cyabo kandi barimo gusuzuma neza ibisubizo. Imeri yawe yikora igomba noneho kumenyekanisha witonze ibicuruzwa byawe cyangwa serivise nkigisubizo gishoboka mugihe ugitanga agaciro. Inyigo, kugereranya kugereranya, no kwerekana ibicuruzwa bikora neza muriki cyiciro. Intego nugufasha kuyobora kureba uburyo ituro ryawe rikemura byumwihariko ibyo bakeneye utiriwe usunika cyane.

Igihe ni ngombwa hano. Shyira imeri yawe muburyo bukwiye - mubisanzwe iminsi 3-5 itandukanye - kugirango ukomeze umuvuduko udafite ibyiringiro byinshi. Ibikorwa bya Mewayz byikora biragufasha gushyiraho gutinda neza hagati ya imeri no gukurikirana ibipimo byo gusezerana, bityo urashobora guhindura gahunda zawe ukurikije amakuru asubiza. Ibigo byitwaye neza kurongora binyuze murwego rwo gusuzuma bireba igipimo cyo guhinduka inshuro 3-10 kurenza abadatezimbere gahunda zabo. Dore uko wubaka urukurikirane ruhindura:

1. Sobanura intego yawe: Ni ikihe gikorwa cyihariye ushaka ko kiyobora nyuma yo kurangiza urwo rutonde? Ba umwihariko - "teganya demo" cyangwa "kugura gahunda B" aho "kwiga byinshi."
Baza itsinda ryanyu ryo kugurisha hanyuma usesengure amakuru yabakiriya yashize kugirango wumve iyi nzira. Andika imirongo yibintu ishishikarizwa gufungura nibirimo bitanga agaciro. Koresha isesengura rya Mewayz kugirango umenye ibikora nibikenewe kunozwa.

Wibuke ko igerageza ryawe rya mbere ritazaba ryiza-kandi nibyiza. Urufunguzo nugutangira byoroshye, gukusanya amakuru, no gukomeza kunonosora inzira yawe. Ibigo byinshi bitangirana na imeri yibanze ya 3-5 hanyuma ikaguka uko biga ibisa nababumva.

Ibintu byingenzi byingenzi byoherejwe na imeri yihuse

Ntabwo imeri zose zikoresha zakozwe zingana. Itandukaniro riri hagati yuruhererekane ruhinduka nimwe rwirengagizwa akenshi rumanuka kubintu bike bikomeye. Ubwa mbere, kwimenyekanisha birenze kure kwinjiza izina ryambere. Urutonde rukora rwerekana ibikorwa byihariye icyerekezo cyafashe ("Kuva wavanye umurongo ngenderwaho kuri X ...") cyangwa igice gishingiye kumibare yabaturage cyangwa imibare. Imeri yihariye itanga 6x igipimo cyibicuruzwa byisumbuyeho, ariko 30% gusa yubucuruzi ikoresha kwimenyekanisha kurenza ibyingenzi.

Icya kabiri, imeri yawe igomba gutanga agaciro gasobanutse hamwe noherejwe. Buri butumwa bugomba gusubiza ikibazo cyateganijwe kitavuzwe: "Niki kiri muri njye?" Byaba inama zifatika, ubushakashatsi bushimishije, cyangwa itangwa ryihariye, buri imeri igomba guha uyakira impamvu yo kwishora. Icya gatatu, shyiramo guhamagarwa-kubikorwa (CTAs) bihuza aho ibyiringiro biri murugendo rwabo. Imeri-ikurikiranye imeri ishobora kuba ifite CTA yoroshye nka "Soma ibyanditse kuri blog" mugihe nyuma imeri zishobora kuba zitaziguye hamwe na "Teganya inama."

Berekana ko usobanukiwe neza nuwahawe ibyo akeneye kandi akeneye. Urutonde rwambere rukoresha igice kugirango utange ibintu bigamije cyane ukurikije ibipimo byihariye. Segmentation irashobora kunoza cyane ibisubizo-Marketo yasanze ubukangurambaga butandukanye butwara 760% yinjiza kurusha ayandi. Hamwe na CRM ya Mewayz, urashobora gukora ibice ukurikije ingingo zitabarika zirimo:

• Imibare (inganda, ingano yisosiyete, ahantu)

Kurugero, urashobora gukora urutonde rutandukanye kubafite ubucuruzi buciriritse nabafata ibyemezo, kuva aho ububabare bwabo nuburyo bwo kugura butandukanye cyane. Cyangwa urashobora gushinga urukurikirane rwawe ukurikije niba icyerekezo cyafunguye imeri yawe yambere - kohereza ibikurikira hamwe nubutumwa butandukanye kugirango wongere kwishora kubadafunguye. Kurenza uko imeri yawe yunvikana, niko gahunda yawe yo gusezerana no guhinduka bizaba byinshi. Ibipimo by'ingenzi bitanga ubushishozi ku bijyanye n'ahantu hakenewe iterambere. Gufungura ibiciro biguha kumva niba imirongo yawe yingirakamaro, mugihe ibiciro-ukanda byerekana niba ibikubiyemo byumvikana. Icy'ingenzi cyane, igipimo cyo guhindura cyerekana umubare uyobora ufata ibikorwa wifuza nyuma yo kwishora hamwe nurutonde.

Hanze y'ibi shingiro, gukurikirana inzira mugihe. Ese abayobozi barangiza urutonde rwawe birashoboka cyane kuba abakiriya? Nigute amafaranga ava mubyarezwe bigereranywa nabatarezwe? Ikibaho cya Mewayz cyisesengura cyoroshye gukurikirana ibi bipimo no kumenya amahirwe yo gukora neza. Wibuke ko gutera imbere ari inzira ikomeza - ndetse no guhindura ibintu bito ku murongo cyangwa kohereza ibihe bishobora kugira ingaruka zikomeye ku mikorere.

Ikosa rimwe risanzwe ni ugukoresha cyane kugeza aho itumanaho ryumva robo. Mugihe automatike ikora ibyoherejwe, ibirimo bigomba kwerekana ijwi ryawe hamwe nimiterere. Undi mutego wohereza imeri nyinshi cyane-ibi biganisha kubatiyandikishije no kwinubira spam. Shira imeri yawe muburyo bukwiye ukurikije umuvuduko karemano wo kugurisha kwawe.

Byongeye kandi, ibigo byinshi bishyiraho urutonde ariko ntibigere bivugurura. Abakwumviriza hamwe nibitambo bigenda bihindagurika, urutonde rwawe narwo rugomba. Teganya buri gihembwe gusubiramo imeri yawe yikora kugirango urebe ko bikomeza kandi bifite akamaro. Hanyuma, irinde ikigeragezo cyo gukora imeri yose kugurisha. Intego yo kurera ni ukubaka umubano, kandi umubano ntabwo wubatswe mubibanza bigurishwa buri gihe. Ubwenge bwa artile bumaze gufasha ubucuruzi gukora urutonde rwihariye mugusesengura uburyo bwo gusezerana no guhitamo igihe cyo kohereza kubantu bahabwa kugiti cyabo. Amahuriro amwe arashobora no kubyara imeri ashingiye kumikoranire yihariye yikimenyetso cyawe. Mugihe ubwo buryo bwikoranabuhanga bugenda bugerwaho binyuze kumurongo nka Mewayz, ubucuruzi buzashobora gukora ubunararibonye bwo kurera bwunvikana bwunvikana mubyukuri umwe-umwe. Igihe kizaza cyo kurera amasasu ni rusange - kuyobora icyerekezo cyiza binyuze murugendo rwabo banyuze ahantu henshi. Ubucuruzi bukoresha ubu buryo bwahujwe buzagira inyungu zingenzi zo guhatanira gukurura no kugumana abakiriya.

Umurongo wo hasi urasobanutse: urutonde rwa imeri rwikora ntirukiri rwiza-rufite ahubwo ni ikintu cyingenzi mubikorwa byubucuruzi bugezweho. Bakwemerera gupima itumanaho ryumuntu ku giti cye, kwemeza guhuzagurika, no kwerekana agaciro ka buri cyerekezo. Waba utangiye gusa na automatike cyangwa ushaka guhitamo urutonde rukurikirana, igihe cyo gukora nubu. Abakiriya bawe b'ejo hazaza barategereje - kandi hamwe nuburyo bukurikiranye bwikora, uzaba uhari kugirango ubayobore nubwo uryamye.

Ibibazo bikunze kubazwa

Imeri zingahe zigomba kuba zikurikiranye?

Ibyiciro byinshi bikurikirana bikubiyemo imeri 3-7 ziri hagati yibyumweru 2-4, ariko uburebure bwiza buterwa no kugurisha kwawe hamwe nababumva. Gerageza uburebure butandukanye kugirango ubone icyakorwa neza kubucuruzi bwawe.

Imeri zikoresha zishobora kwumva koko?

Yego

Niki gihe cyiza hagati ya imeri zikoresha?

Umwanya wohereza imeri iminsi 2-5 itandukanye ubanza, hamwe nibyuho birebire uko urukurikirane rugenda rutera imbere. Kurikirana amakuru yo gusezerana kugirango uhindure igihe kubakumva bawe.

Nabwirwa n'iki ko gahunda zanjye zikoresha zikora?

Kurikirana ibipimo by'ingenzi nk'ibipimo bifunguye, gukanda-ukoresheje ibiciro, igipimo cyo guhindura, hamwe n'amafaranga ava mu bigo byarezwe ugereranije no kutarera.

Nkwiye gukoresha urutonde rutandukanye kubice bitandukanye byabakiriya?

Rwose - igice kigufasha gukora urutonde rukomeye rushingiye kubintu nkinganda, imyitwarire, cyangwa aho ibyifuzo biri murugendo rwabaguzi, bitezimbere cyane ibisubizo.

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