Imashini zikoresha imeri zikurikirana: Kurera kuyobora no gufunga amasezerano mugihe uryamye

> Urutonde rwa imeri rwikora rutuma ibi bishoboka, nkitsinda ryanyu ryo kugurisha 24/7 ryubaka umubano, ritanga agaciro, kandi rikayobora ibyerekezo byicyemezo cyubuguzi. Kubucuruzi buciriritse cyangwa buciriritse, ibi ntabwo ari ibintu byiza gusa; ni nkenerwa mugupima neza. Hamwe na 78% byabacuruzi bavuga imeri nkumuyoboro wambere wambere uyobora, automatisation ihindura itumanaho rimwe na rimwe rikaba moteri yiterambere. Amahuriro nka Mewayz ahuza uru rutonde muri CRM yawe, yemeza ko buri kintu gikurikiranwa kandi kigakoreshwa kugirango ukurikiranwe neza.

Urutonde rwiza rwo kurera rukora ibirenze kohereza imeri; batanga ubutumwa bukwiye kumuntu ukwiye mugihe gikwiye. Mugutandukanya kuyobora bishingiye kumyitwarire - nko gukuramo ebook, kwitabira urubuga, cyangwa gushakisha paji y'ibiciro - urashobora guhuza ibintu bikemura ibibazo byihariye bibabaza. Ubu buryo bwihariye bwongera igipimo cyo gusezerana kugera kuri 50% ugereranije nibisasu rusange. Igisubizo? Igipimo kinini cyo guhindura, kugabanya imirimo yintoki, hamwe na feri yo kugurisha ikora ubudacogora inyuma. Ubushakashatsi bwerekana ko gusubiza mu minota 5 byongera amahirwe yo kuba impamyabumenyi kuri 9x, ariko intoki ukurikirana buri cyerekezo ntigisanzwe. Automation ikemura ibi mugukurura imeri, imeri yihariye ishingiye kubikorwa byabakoresha. Kurugero, mugihe umushyitsi yiyandikishije mu kanyamakuru kawe, urukurikirane rwakirwa rwakirwa rushobora kumenyekanisha ikirango cyawe, kwerekana inyungu zingenzi, no kubatumira kugirango bakore ubushakashatsi - byose nta kipe yawe iteruye urutoki.

Kurenga umuvuduko, automatike itanga ubudahwema. Gukurikiranwa n'abantu birashobora kuba bibi kubera gahunda zihuze cyangwa kugenzura, ariko uburyo bwikora bwerekana ko buri cyerekezo cyakira urugendo rwiza rwo kurera. Uku gushikama byubaka ikizere kandi kigakomeza ikirango cyawe hejuru-yibitekerezo. Byongeye kandi, automatisation itanga ubushishozi bupima. Mugukurikirana ibiciro byafunguye, kanda-ukoresheje ibiciro, hamwe no guhinduka kuri buri cyiciro cya imeri, urashobora kunonosora urutonde rwawe kugirango ukore neza. Kubucuruzi bukoresha Mewayz, ibi bipimo bihuza bidasubirwaho namakuru ya CRM, bitanga icyerekezo cyuzuye cyiterambere ryiterambere.

kubaka urukurikirane, ugomba gusobanukirwa urugendo rusanzwe rwo kuyobora. Ibyiringiro byinshi bigenda mubyiciro bitatu byingenzi: kumenya, gutekereza, no gufata ibyemezo. Mu cyiciro cyo kubimenya, barimo kumenya ikibazo cyabo no gushaka ibikubiye mu burezi. Imeri yawe igomba gutanga inyandiko za blog, kuyobora, cyangwa urubuga rushyira ikirango cyawe nkibikoresho bifasha. Mugihe cyo gutekereza, kuyobora bigereranya ibisubizo, kubwibyo kwiga, kwerekana ibicuruzwa, nimpapuro zo kugereranya biba ngombwa. Hanyuma, murwego rwo gufata ibyemezo, ibyifuzo bigamije nkibigeragezo byubusa cyangwa kugisha inama kubisunika kumurongo.

Gushushanya ikarita y'uru rugendo bigufasha gukora urutonde ruhuza intego. Kurugero, umuyobozi ukuramo urupapuro rwera kuri "SEO Strategies" birashoboka murwego rwo kubimenya. Urutonde rwikora kuri bo rushobora kubamo: Imeri 1: Urakoze gukuramo + inama zo gushyira mubikorwa SEO; Imeri 2: Inyigo yerekana ibisubizo bya SEO kubucuruzi busa; Imeri 3: Ubutumire mumahugurwa ya SEO. Iri terambere ryumva risanzwe kandi rifite agaciro, ntabwo rigurishwa.

Gutandukanya abakwumva kuri Hyper-Bifitanye isano

Ntabwo kuyobora byose ari bimwe. Kubatandukanya bishingiye kuri demografiya, imyitwarire, cyangwa isoko itanga ubutumwa bufite akamaro kanini. Kurugero, kuyobora biva kumurongo wa LinkedIn birashobora gusubiza neza kubijyanye numwuga hamwe nibirimo ROI, mugihe abo kuri Instagram bashobora guhitamo kuvuga amashusho. CRM ya Mewayz ihita iranga ibimenyetso bishingiye ku nkomoko, ibikorwa, hamwe namakuru yumwirondoro, bigatuma igice kitagorana.

Kurikiza ubu buryo bufatika kugirango ukore urutonde ruhindura. Tangira ufite intego zisobanutse kuri buri cyiciro - cyaba cyigisha kuyobora, kumenyekanisha ibicuruzwa, cyangwa kongera kwishora mubiyandikishije bidakora.

1. Buri wese agomba kugira intego imwe (urugero, kwigisha, kwishora, guhindura).
akanyamakuru gashya kwiyandikisha. Imeri 1 (Umunsi 0): Ikaze kandi ushireho ibiteganijwe; Imeri 2 (Umunsi wa 2): Sangira inyandiko ikunzwe; Imeri 3 (Umunsi wa 5): Tanga kugabanuka cyangwa ibikoresho byubusa. Hamwe na Mewayz, urashobora gukurura-no guta izi ntambwe mubikorwa byikora byikora, byuzuye hamwe na logique isabwa (urugero, niba icyerekezo gikanze umurongo, jya kurindi ntambwe).
Shyira mubikorwa kugirango ushireho ingingo zikomeye:
• Ikaze Urukurikirane: Mububiko bushya bwabafatabuguzi hamwe ninkuru yawe yibiranga nibyiza byingenzi. Abayobozi bakira imeri ikaze yerekana 33% murwego rwo hejuru rwo gusezerana igihe kirekire.
Tanga ubushishozi bwinyongera bwo kubaka ubutware. Izi imeri zirashobora kugarura 10-15% yamagare yataye. n'igitekerezo cyihariye. Kubitonyanga byuburezi, CTAs irashobora kuba "Soma ibyigisho byacu" cyangwa "Andika demo," mugihe imeri yo guta amagare igomba kwerekana cyane "Uzuza ibyo waguze." Hamwe nisesengura rya Mewayz, urashobora gukurikirana CTAs itwara impinduka nyinshi hanyuma ugahindura ukurikije. Intego ya 20-40% ukurikije inganda zawe.
• Kanda-Binyuze ku gipimo (CTR): Gupima kwishora hamwe nibirimo. CTR nzima ni 2-5%. Kurugero, niba ibiciro bifunguye biri hejuru ariko CTR iri hasi, imeri yawe imeri ntishobora guhuza numurongo wibisobanuro. Raporo ya Mewayz yerekana ishusho yerekana ibipimo, byoroshe kubona imigendekere no guhuza ibihe.

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  Koresha ibirango kugirango ushiremo amakuru yihariye nkizina ryisosiyete yabo cyangwa ibikorwa biherutse (urugero, "Kuva wishimiye ingingo yacu kuri X, dore ubuyobozi bujyanye"). Imyitwarire yimyitwarire ijya kure mugutangira urutonde rushingiye kubikorwa byihariye, nko gusura urupapuro rwibiciro inshuro nyinshi - ikimenyetso gikomeye cyo kugura. Kuri izi nzira, imeri yikora itanga demo yihariye irashobora kuba ingirakamaro bidasanzwe.

  Ibirimo imbaraga bigenda bitera indi ntambwe. Hamwe nibikoresho nka Mewayz, urashobora kwerekana ibice bitandukanye muri imeri imwe ishingiye kubiranga kuyobora. Kurugero, ubucuruzi bwa SaaS bushobora kwerekana ibintu bitandukanye kubacuruzi nabateza imbere. Uru rwego rwingirakamaro rushobora kuzamura igipimo cyo guhindura kugeza kuri 20%.

  Guhuza Urutonde hamwe na Strategy yawe yo kugurisha muri rusange

  Imeri zikoresha zikwiye ntizigomba gukorera mu cyuho. Uhuze na CRM yawe kugirango reps yo kugurisha imenye iyo icyerekezo gishyushye. Kurugero, niba icyerekezo gikanze "Gusaba Demo" CTA muri imeri, Mewayz irashobora guhita ibaha rep hanyuma ikandika ibikorwa. Uku kuboko kudasubirwaho gutuma abantu bakurikiranwa mugihe gikwiye, bagahuza imikorere yo gukora no gukoraho kugiti cyawe.

  Byongeye kandi, koresha urutonde kugirango ushyigikire ibikorwa byinshi. Niba utangiza ibicuruzwa bishya, kora progaramu ibanziriza itangiza kugirango wubake ibiteganijwe mubiyobora bihari, hanyuma ukurikire itangazo ryumunsi wo gutangiza. Muguhuza imeri yohereza imeri hamwe na kalendari yawe yo kwamamaza, urema uburambe bufatika butera imbaraga. Ibikoresho bikoreshwa na AI birashobora guhanura ibihe byiza byo kohereza kuri buri cyerekezo kandi bigatanga ibitekerezo bishingiye kumasezerano yashize. Mu minsi ya vuba, tuzabona byinshi bibyara umusaruro AI ukora hyper-yihariye imeri kurwego. Nyamara, ihame shingiro risigaye: gutanga agaciro kuri buri cyiciro. Uhereye ku ruhererekane rwerekanwe hano kandi ugahora utezimbere, uzubaka sisitemu ikura hamwe nubucuruzi bwawe.

  Ihuriro nka Mewayz riri ku isonga ryihindagurika, rihuza ubushishozi bwa AI mubikorwa byikora. Waba uri umuremyi wenyine cyangwa ikigo gikura, gukoresha ibi bikoresho bituma uguma imbere mubijyanye no guhatana. Intego ntabwo ari ugukora gusa-ni ugushiraho amahuza asobanutse atera ubudahemuka burigihe.

  Ibibazo bikunze kubazwa

  Imeri zingahe zigomba kuba zikurikirana?

  Ibyiciro byinshi bikurikirana birimo imeri 3-5 ziri hagati yicyumweru 1-3. Umubare nyawo uterwa no kugurisha kwawe; Inzira ndende irashobora gusaba imeri nyinshi hamwe numurongo muke.

  Niki gihe cyiza hagati ya imeri mukurikirana?

  Tegereza iminsi 2-4 hagati ya imeri kugirango wirinde kuyobora cyane. Gerageza intera zitandukanye; icyuho kigufi (iminsi 1-2) ikora kubintu byihutirwa, mugihe icyuho kirekire gikwiranye nuburezi.

  Imeri zikoresha zishobora kwiyumvamo cyane?

  Yego, niba bidakozwe neza. Koresha ibimenyetso byihariye (urugero, izina ryambere), imyitwarire yiyobora, hanyuma wandike mumajwi yo kuganira kugirango ukomeze gukoraho abantu.

  Nigute nayobora igice kiyobora muburyo butandukanye?

  Igice ukurikije inkomoko (urugero, abitabiriye urubuga rwa interineti, abiyandikisha kuri blog), imyitwarire (impapuro zasuwe, ibikururwa bikururwa), cyangwa demokarasi. CRM ya Mewayz itangiza ibi ukoresheje tagi na filteri.

  Ni ryari nshobora guhagarika urutonde rwikora?

  Hagarika niba umuyobozi ahinduye, abiyandikishije, cyangwa ntagire uruhare nyuma ya imeri 3-4. Himura utitabira kuganisha ku kongera kwiyamamaza aho gukomeza urutonde rumwe.