Uyilo oluGqibeleleyo lokuyila iSazisi seBrand esinamandla kwiVenkile yakho ye-Intanethi

Kutheni iVenkile yakho ye-Intanethi iSifuna Ngamandla Isazisi seBrand esinamandla

Khawube nomfanekiso wakho uhamba kwiivenkile ezimbini ezifanayo uthengisa imveliso enye. Omnye uziva eqhelekile kwaye elibalekile, ngelixa elinye liqaqambisa ubuntu, umgangatho, kunye nenjongo. Yeyiphi ivenkile oza kuyithemba—kunye nemali yakho? Kwindawo yedijithali, apho ukhuphiswano lulucofa nje, uphawu lwakho alulophawu lwakho okanye iskimu sombala; ngamava apheleleyo ovakalelo kunye neemvakalelo abathengi bakho abanazo ngeshishini lakho. Yinto ejika abathengi bokuqala babe ngabaxhasi bobomi kwaye yintoni eyenza ivenkile yakho igqame kulwandle olufanayo.

Koosomashishini be-ecommerce, uphawu lwegama olubuthathaka okanye olungekhoyo ngumbulali weshishini othuleyo. Ngaphandle kwayo, unyanzelekile ukuba ukhuphisane ngexabiso kuphela, ubaleka ukuya ezantsi ngokuchasene nezigebenga ezifana neAmazon. Kodwa nge-brand eyomeleleyo, uyakha ukunyaniseka kwabathengi okudlula ukuguquguquka kwexabiso. Uphononongo lubonisa ukuba unikezelo lwebrendi olungaguqukiyo kuwo onke amaqonga lunokunyusa ingeniso ukuya kuthi ga kwi-23%. Isazisi sebhrendi yakho bubuntu bevenkile yakho, isidima sayo, kunye nesithembiso sayo-zonke zifakwe kwi-asethi enye enamandla eqhuba ukuqondwa, ukuthenjwa, kunye nokukhula kwexesha elide.

Ukuchaza uNdoqo weBrand yakho: Ngaphezulu nje kweLogo entle

Phambi kokuba ukhethe umbala omnye okanye ifonti, kufuneka umbe nzulu kwiimpawu zebhrendi yakho. Undoqo wophawu lwakho luyilo olucwangcisiweyo olwazisa zonke izigqibo ozenzayo, ukusuka kuphuhliso lwemveliso ukuya kwinkonzo yabathengi.

Ukutyhila iNjongo yakho kunye noMthunywa

Kutheni ivenkile yakho ikhona ngaphaya kokwenza inzuzo? Injongo yakho kukuba 'kutheni' ephembelela ishishini lakho. Ngaba ubonelela ngeendlela ezizinzileyo kwifashoni ekhawulezayo? Ukwenza izixhobo zasekhitshini ezikumgangatho ophezulu zifikeleleke kubapheki basekhaya? Le njongo kufuneka ihambelane neenqobo zabaphulaphuli ojolise kubo. Injongo yakho yingxelo enokwenzeka ebonisa indlela oza kuyifezekisa ngayo loo njongo. Injongo eyomeleleyo yeyodwa, inqwenela, kwaye ikhokela iintshukumo zenkampani yakho.

Ukuchonga abaphulaphuli Ojolise kubo ngokuchaneka

Awunakuba yiyo yonke into kumntu wonke. Iphutha eliqhelekileyo lichaza abaphulaphuli ngokubanzi, "njengabafazi abaneminyaka eyi-25-45." Endaweni yoko, dala iinkcukacha zabantu bomthengi. Banike igama, umsebenzi, imisetyenzana yokuzonwabisa, ukuphoxeka, kunye nolangazelelo. Umzekelo, "Eco-Conscious Emma, ​​umzobi oneminyaka engama-32 ubudala oxabisa uzinzo, uthengisa kwindawo apho kunokwenzeka, kwaye ufuna izinto zasekhaya ezihlala ixesha elide, ezenziwe ngokuziphatha." Eli nqanaba lezinto ezikhethekileyo likuvumela ukuba ulungelelanise imiyalezo yakho, izinto ezibonwayo, kunye nokukhetha imveliso ngokuthe ngqo kubantu abanokuthi bathenge kuwe.

Ukuyila iSindululo sakho seXabiso elalodwa (UVP)

I-UVP yakho yingxelo ecacileyo echaza indlela imveliso yakho ezisombulula ngayo iingxaki zabathengi, zeziphi izibonelelo abanokuzilindela, kwaye kutheni kufuneka bathenge kuwe ngaphezu kokhuphisana nabo. Kufuneka ibe mfutshane kwaye inyanzelise. Endaweni yokuthi "Sithengisa izihlangu ezitofotofo," zama "Senza ngesandla izihlangu ze-orthopaedic-grade eziguqulwe njengezihlangu zemihla ngemihla, zikunika ubutofotofo bemini yonke ngaphandle kokuncama inkangeleko yakho."

Ukuyila iSazisi sakho esiBonakalayo: Ubuso bebhrendi yakho

Isazisi sakho esibonakalayo yeyona nto ibonakalayo yohlobo lwakho. Kukudityaniswa kwezinto ezibonwa ngabathengi kwaye banxibelelane nawe ngoko nangoko. Ukungqinelana apha akunakuxoxiswana.

Amandla eLogo yakho

I-logo yakho yiflegi yebhrendi yakho. Ifanele ukuba ilula, ikhumbuleke, kwaye ihlaziywe-ikhangeleka intle kwiscreen esiphathwayo kunye nebhilibhodi enkulu. Cinga ukuba uphawu lwegama (isicatshulwa esinesitayile segama lebhrendi yakho), isimboli (efana neapile yeApple), okanye uphawu oludityanisiweyo lukulungele. Tyala kuyilo lobungcali; i-logo ye-DIY engabizi kakhulu ingabonakalisa ishishini elincinci, elingenamsebenzi.

Ukukhetha iPalethi yoMbala oBambiseneyo

Imibala ikhupha iimpendulo ezinamandla zengqondo. I-Blue idlulisela ukuthembela kunye nokhuseleko, ngelixa i-orange ibonisa amandla kunye nobuchule. Khetha umbala ophambili (1-2) oquka ubuntu bophawu lwakho, kunye nephalethi yesibini (2-3) yee-accents. Izixhobo ezifana neCoolors.co zinokunceda ukuvelisa iipalethi ezihambelanayo. Bhala ezi khowudi ze-hex ngokwenkolo kwaye uzisebenzise ngokungaguqukiyo kwiwebhusayithi yakho yonke, ukupakishwa, kunye nemidiya yoluntu.

Ukukhetha i-Typography ethetha imiqulu

Iifonti zineempawu zobuntu nazo. Ifonti ethambileyo, yale mihla ye-sans-serif efana ne-Helvetica Neue icebisa ukuphucuka kunye nokulula, ngelixa i-serif yakudala efana ne-Times New Roman idlulisela isithethe kunye nokuthembeka. Nciphisa ukhetho lwakho zibe zimbini, mhlawumbi ezintathu, iifonti: enye yezihloko kunye enye yeyombhalo womzimba. Qinisekisa ukuba zikhuselekile kwiwebhu kwaye zifundeka kuzo zonke izixhobo.

Ukuphuhlisa Ilizwi Lophawu Lwakho kunye Nobuntu

Ukuba uphawu lwakho olubonakalayo bubuso, ilizwi lakho lophawu bubuntu. Yindlela onxibelelana ngayo nabaphulaphuli bakho ngekopi yewebhusayithi yakho, iinkcazo zemveliso, ii-imeyile, kunye nemiyalezo yemidiya yoluntu.

Ingaba igama lakho liyadlala kwaye likrelekrele njengeOld Spice, okanye linegunya kwaye liphucukile njengoRolex? Chaza i-3-5 yeempawu zobuntu ezingundoqo (umzekelo, Eyiyo, Eyokuxhobisa, Ingcaphephe, iQuirky). Emva koko, yenza isikhokelo esilula sesitayile sethoni yakho. Kuphawu oluxhobisayo, ungasoloko usebenzisa ilizwi elisebenzayo, uphephe ijargon, kwaye ugxile kwiingxelo "zakho". Oku kuqinisekisa ukuba ngaba umthengi ufunda i-imeyile okanye i-tweet, ivakalelwa ngathi ivela kumhlobo ofanayo, owaziwayo.

Umzekelo: Ukuba i-brand yakho yivenkile yokunyamekela i-skincare yabaqalayo, inkcazo yemveliso yakho inokuthi, "Ubhidekile ngama-serum? Ifomyula yethu ethambileyo ye-hydrating ngumhlobo wakho omtsha osenyongweni we-dewy, i-hyuronic acid, i-serum ye-asidi eyonwabileyo yeklinikhi, endaweni ye-asidi eyonwabileyo hydration."

IsiKhokelo esiSebenzayo seNyathelo neNyathelo sokuSebenzisa iSazisi seBrand Yakho

Ukwakha isazisi sophawu kunokuziva kunzima. Ukuyahlula ibe ngamanyathelo anokusetyenzwa kwenza inkqubo ilawuleke.

1. Qhuba uPhicotho lweBrand: Ukuba uhlaziya ivenkile esele ikhona, qala ngokuphicotha ubukho bakho. Qokelela zonke ii-asethi zakho (ilogo, imifanekiso-skrini yewebhusayithi, izithuba zemidiya yoluntu). Yintoni esebenzayo? Yintoni engahambelaniyo? Qaphela yonke into.
2. Chaza iNqaku lakho eliPhambili:Bamba iseshoni yesicwangciso sokugqiba umsebenzi wakho, abantu abajoliswe kubo, kunye ne-UVP. Zibhale phantsi uze ufumane abachaphazelekayo abazithengayo.
3. Yila Isixhobo Sakho Esibonakalayo: Qesha umyili okanye usebenzise iqonga lobuchule ukwenza uphawu lwakho, khetha umbala wakho wombala, kwaye ukhethe iifonti zakho. Qokelela ezi zibe kuxwebhu lweSikhokelo seSimbo seBrand.
4. Sisebenzise kuyo yonke indawo: Esi sesona sigaba sibaluleke kakhulu. Hlaziya ngokucwangcisiweyo ivenkile yakho ye-intanethi (usebenzisa iqonga elifana ne-Mewayz elixhasa i-theming elula), iiprofayili zemidiya yoluntu, i-templates ye-imeyile, kunye nokupakishwa ukubonisa isazisi esitsha.
5. Qeqesha Iqela Lakho: Qinisekisa ukuba wonke umntu onxibelelana egameni lophawu lwakho—ukusuka kwinkonzo yabathengi ukuya kubaphathi beendaba zentlalo—uyaqonda kwaye usebenzisa ilizwi elitsha kunye nesikhokelo segama Gastrong>Gather>
QeqeshaQeqesha. Yazisa isazisi sakho esitsha kubaphulaphuli bakho. Sebenzisa uhlalutyo ukuze ubone ukuba uhlaziyo luyaphucula imilinganiselo njengexesha kwisayithi kunye nezinga lokuguqulwa, kwaye umamele ingxelo yomxhasi.

Ukugcina uBugcisa kuzo zonke iindawo zokuchukumisa

Uchazo lwegama alunamsebenzi ukuba alusetyenziswanga rhoqo. Ukungahambelani kuyababhida abathengi kwaye kunciphisa amandla ebhrendi yakho.

Yonke indawo yokunxibelelana nomthengi wakho "yi-touchpoint." Oku kubandakanya iwebhusayithi yakho, ukupakishwa kwemveliso, ii-imeyile zokuqinisekisa ukuthunyelwa, izithuba zemidiya yoluntu, kunye nokuba iqela lakho lenkonzo yabathengi liyiphendula njani ifowuni. Isazisi sophawu lwakho kufuneka sibonakale kumntu ngamnye. Apha kulapho inkqubo yokusebenza yeshishini eliphakathi iba luncedo kakhulu. Amaqonga afana ne-Mewayz akuvumela ukuba ulawule iCRM yakho, i-invoyisi, kunye nokuthengisa ukusuka kwideshibhodi enye, uqinisekise ukuba unxibelelwano lwabathengi, ii-invoyisi, kunye nohlalutyo lwedatha zonke zibonisa amava afanayo ohlobo oluhambelanayo.

Yenza "i-Brand Bible" -uxwebhu oluphilayo oluqulethe iifayile zakho zelogo (kuzo zonke iifomati), imizekelo, iikhowudi zombala, iikhowudi zefonti, iifayile kunye neefayile. Yenza olu xwebhu lufikeleleke lula kuye wonke umntu okwinkampani yakho kunye nawaphi na amaqabane angaphandle.

Ukuqonda okuPhambili: "I-brand yakho yinto abantu abathetha ngayo ngawe xa ungekho egumbini." - UJeff Bezos. Ukungaguquguquki kwisazisi sophawu lwakho kuyiphembelela ngokuthe ngqo loo ncoko, ukwakha igama lokuthembeka kunye nomgangatho.

IziXhobo zokuSebenza kunye neePlatform zoLawulo lweBrand olungenamthungo

Abasomashishini banamhlanje banezixhobo ezinamandla ezandleni zabo zokwakha kunye nokugcina uphawu lobuchule ngaphandle kohlahlo lwabiwo-mali olukhulu.

• Izixhobo zokuyila: Sebenzisa i-Canva ekudaleni i-brand yemifanekiso yemidiya yoluntu kunye nezixhobo zokuthengisa. I-Adobe Creative Suite ibonelela ngolawulo lomgangatho wobuchwephesha kwiilogo kunye noyilo oluntsonkothileyo.
• Amaqonga e-OS yoShishino: Iqonga elisebenza kuzo zonke elifana ne-Mewayz ngumtshintshi-mdlalo. Uyilo lwayo oluyimodyuli luthetha ukuba ungasebenzisa isazisi esibonakalayo sophawu lwakho (imibala, iilogo) kuyo yonke iCRM, i-invoyisi, kunye neengosi zabathengi ngoko nangoko, uqinisekise inkangeleko emanyeneyo kunye nokuziva kunxibelelwano ngalunye lwabathengi.
• Abahleli beMedia yeNtlalo: Izixhobo ezifana neBuffer okanye iHootsuite zikuvumela ukuba ucwangcise i-brand-templates kunye nokuthumela ishedyuli ngelixa ugcina ishedyuli yosetyenziso kunye neshedyuli kunye nobuhle.