Isikhokelo soMthengi oSmart: Ungayikhetha njani iSoftware yeShishini ekhula kunye nawe

Yeka ukuphosa imali kwizixhobo ezingalunganga: Isakhelo seHlabathi sokwenyani

Wonke umnini shishini ubekhona. Utyala amawaka kwiqonga elitsha lesoftware elithembisayo, uchithe iiveki uqeqesha iqela lakho, kwaye kwiinyanga ezintandathu kamva ubambekile kukuhamba komsebenzi, izinto ongazange uzisebenzise, ​​kunye nekhontrakthi echitha uhlahlo lwabiwo-mali lwakho. Ngokutsho kukaGartner,I-70% yokuphunyezwa kwesoftware ayiphumelelanga ukuhlangabezana neenjongo zabokaninzi kuba amashishini akhetha izixhobo ezisekelwe kwintengiso ekhanyayo kunokuba iimfuno zokusebenza zangempela. I-avareji yeshishini elincinci ngoku lisebenzisa ii-102 ezahlukeneyo zezicelo ze-SaaS, kunye ne-30% yezo mvume zingasetyenziswanga ngokupheleleyo-leyo yinkcitho yemali kwaye ilahlekelwe yimveliso rhoqo ngenyanga. imalunga nokufumana ekuneneisixhobo senqanaba lakho elithile, iqela, kunye neenjongo. Umahluko phakathi kotyalo-mali olucwangcisiweyo kunye nempazamo ebiza kakhulu yehla kwinkqubo yovavanyo olucwangcisiweyo olujonge ngaphaya kweempawu kunye nefuthe lokwenyani loshishino. Nokuba utshintsha iinkqubo eziphelelwe lixesha okanye wakha i-tech stack yakho ukusuka ekuqaleni, esi sikhokelo siya kukuhamba ngokuthe ngqo ukwenza izigqibo ezikrelekrele zesoftware ezixhasa ukukhula ngaphandle kokopha uhlahlo lwabiwo-mali lwakho lome.

Inyathelo loku-1: Zixilonge Amanqaku Owena Owakho Abuhlungu (Hayi nje Iimpawu)

Phambi kokuba ujonge isoftware eyophukileyo, kufuneka uqonde isoftware yakho eyophukileyo ngoku. Amashishini amaninzi kakhulu aqala ukuthenga izisombululo phambi kokuba ayichaze kakuhle ingxaki. Ngaba iqela lakho lokuthengisa liyasokola ngenxa yokuba iCRM yakho iswele i-automation, okanye ngenxa yokuba inkqubo yakho yokukhokela isiqinisekiso inesiphene? Ngaba iingxelo zakho zemali zilibazisekile ngenxa yesoftware embi, okanye ngenxa yokuba ukufakwa kwedatha kwenzeka ngokungahambelaniyo kuwo wonke amasebe? Ukuphosisa ingxaki kuqinisekisa ukuba uya kuthenga isisombululo esingalunganga.

Yenza uphicotho lwenkqubo kunye namaqela aya kusebenzisa isoftware. Landela umkhondo ukuba lingakanani ixesha abalichitha kwimisebenzi yezandla, apho iimpazamo zidla ngokwenzeka khona, kwaye zeziphi iindlela zokusebenza abazenzileyo. Uya kusoloko ufumanisa ukuba umba ayikokunqongophala kwento ethile, kodwa ziinkqubo eziqhawuleyo ezinyanzela abasebenzi ukuba batsibe phakathi kwezicelo ezi-5 ezahlukeneyo ukugqiba umsebenzi omnye. Ngokomzekelo, ukuba iqela lakho lenkonzo yabathengi lifuna ukujonga i-CRM, ngoko ke isixhobo solawulo lweprojekthi siphendule umbuzo olula wabathengi, ingxaki yokwenene kukudibanisa-kungekhona ukuba nayiphi na isixhobo esisodwa "sibi."

Imibuzo etyhila iiMfuno eziNyaniso

• Uphicotho lwenkcitho yexesha: Yiyiphi imisebenzi ephindaphindayo idla iiveki ezi-2 umqeshwa ngamnye kwiveki nganye Ngaba iimpazamo zidla ngokwenzeka kumsebenzi wakho?
• Izikhewu zokudityaniswa: Zingaphi izihlandlo mihla le abasebenzi bakopa/bancamathisela idatha phakathi kweenkqubo?
• Iingxaki zokukhula: Yeyiphi inkqubo eya kuqhawuka ngokupheleleyo ukuba uphinda kabini iqela lakho okanye abaxhasi?

Inyathelo 2: <

Define Your Non-Havesuyiqonda kakuhle iingxaki zakho zokwenyani, ungadala uluhlu lweemfuno olwahlula izinto ekufuneka ubenazo kwizinto zoluhlu olunqwenelekayo. Apha kulapho uninzi lwamashishini lungahambi kakuhle-aye akhwankqiswe ziimpawu ezinomtsalane kodwa ezingeyomfuneko ngelixa ejonge ukusebenza okubalulekileyo. Izinto zakho ezingenakuxoxisana kufuneka zijongane ngqo neentlungu ezichongiweyo kwiNyathelo 1. Ukuba i-invoyisi ye-manual ixabisa iiyure ze-15 ngeveki, ngoko ukuveliswa kwe-invoyisi ngokuzenzekelayo kunye nokulandelela intlawulo ayinakuxoxisana. Ukuba uphulukana nezivumelwano ngenxa yokuba ulandelelwano luwela kwiintanda, ngoko ke iCRM task automation ibalulekile.

Izinto ezintle zokufumana izinto ezinokuba luncedo kodwa aziyi kwenza okanye zophule imisebenzi yakho. Mhlawumbi i-AI-powered analytics iya kuba yinto epholileyo, kodwa ingxelo esisiseko yenza umsebenzi wenziwe. Mhlawumbi i-app ephathwayo iya kuba lula, kodwa i-90% yomsebenzi yenzeka kwi-desktop. Ngokuhlela iimfuno kwangaphambili, uyakuphepha ukuhlawula amaxabiso eprimiyamu yeentsimbi kunye neempempe ongasokuze uzisebenzise. Uphando lubonisa ukuba ishishini eliqhelekileyo lisebenzisa kuphela i-45% yeempawu kwisoftware yabo-ethetha ukuba bahlawula ngaphezulu kwesiqingatha sezinto abazithengayo ukuze bahlale bengasetyenziswanga.

"Impazamo yesoftware ebiza kakhulu ayikhethi sixhobo esingalunganga-kukhetha isixhobo esilungileyo ngexesha elingalunganga. Ukuqalisa akudingi i-enterprise-level complex kune-10 yenkampani eyi-10 esisiseko senkampani. app.

Amaphepha exabiso leSoftware ngowona mgaqo ugwenxa. Loo $29/ngenyanga ngomsebenzisi ngamnye ibonakala isengqiqweni de uqonde ukuba ufuna abasebenzisi abali-12 (i-$348/ngenyanga), kunye nephakheji yokongeza "eyimfuneko" (i-$ 99 / ngenyanga), kunye nemirhumo yokuphumeza (i-$ 1,500 ngexesha elinye), kunye noqeqesho (i-$ 800), kunye nokudibanisa nezixhobo zakho ezikhoyo (ixesha lomphuhlisi kwi-$ 120 / iyure). Ngequbuliso isisombululo sakho "esifikelelekayo" sixabisa ngaphezulu kwe-7,000 yeedola kunyaka wokuqala kuphela. Yingakho kufuneka ubale Iindleko zizonke zoBunini (TCO) ngaphambi kokuba wenze naziphi na izigqibo.

I-TCO ibandakanya zonke iindleko ezithe ngqo kunye nezingathanga ngqo kwisithuba seminyaka emi-3: imirhumo yokubhalisa, ukuphunyezwa, uqeqesho, ukulungelelanisa, ukudibanisa, inkxaso, ukufuduka kwedatha, kunye nokulahlekelwa kwemveliso ngexesha lotshintsho. Iqonga elifana ne-Mewayz linikezela ngamaxabiso acacileyo kunye ne-tier yayo yasimahla yokuvavanya ukusebenza, izicwangciso ezihlawulwayo ukusuka kwi-19-49 yenyanga / ngenyanga ezibandakanya uninzi lwezinto ezibalulekileyo zeshishini, kunye nexabiso elicacileyo le-API kwi-4.99 yemodyuli yokudibanisa ngokwesiko. Oku kukhanya kukuvumela ukuba wenze uhlahlo lwabiwo-mali ngokuchanekileyo ngaphandle kweendleko ezothusayo eziphazamisa imali yakho.

Iindleko ezifihlakeleyo Uninzi lwamashishini alahlekileyo

• Ukutshintsha iindleko: Ukufuduka kwedatha, ukuqeqeshwa kwakhona kwabasebenzi, ukuhlengahlengiswa komsebenzi
• Iindleko zokudityaniswa:Iindleko zokudibanisaIiyure ezininzi zonjiniyelaiiyure zonjiniyelaiiyure zombhekisisieyongezelelweyo i-developeriiyure ze-Developer okanye i-middleware ukudibanisa i-platform eyongezelelweyo ukulungiswa okusisiseko
• Izohlwayo zokunciphisa:Ixabiso lomsebenzisi ngamnye liba lingenakufikeleleka kubasebenzi be-50 +

Isinyathelo 4: Vavanya uMthengisi, Hayi nje iSoftware

I-software engcono kakhulu kwihlabathi iba yinto engenamsebenzi ukuba inkampani emva kwayo inikezela ngenkxaso embi, iphuma kwishishini elitsha, okanye iyeke kwishishini elitsha. Uvavanyo lomthengisi lubaluleke kakhulu kumashishini amancinci naphakathi aswele izixhobo ze-IT zokulawula amaqonga angazinzanga. Jonga ngaphaya kwendawo yokuthengisa kwaye uphande: Banexesha elingakanani bekwishishini? Ithini impilo yabo yezemali? Ngaba abathengi abakhoyo bayilinganisa njani inkxaso yabo? Ithini imaphu yendlela yemveliso yabo? Ngaba basebenza ngokukhethekileyo kumashishini ubukhulu bakho?

Jonga iisayithi zokuphonononga ezifana ne-G2, iCapterra, kunye neTrustpilot ukuze ufumane ingxelo engahluzwanga. Nika ingqalelo ngakumbi indlela inkampani ephatha ngayo ukuphononongwa okungalunganga-ngaba baphendula ngobuchule kwaye basebenze ukusombulula imiba? Kwakhona qwalasela ulungelelwaniso lwemodeli yeshishini labo. Umthengisi ogxile kubathengi beshishini unokungahoyi iimpawu ezibalulekileyo kwimisebenzi emincinci, ngelixa umthengisi oqalayo unokuswela uzinzo oludingayo. I-Mewayz inikezela ngabasebenzisi be-138,000+ kwihlabathi jikelele ngenkqubela ecacileyo ukusuka simahla ukuya kwizicwangciso zeshishini, ebonisa ukuba bayawaqonda amashishini akumanqanaba ahlukeneyo okukhula.

Inyathelo lesi-5: Uvavanyo Lokuqhuba Phambi kokuba Uzibophelele (NgeNdlela eLungileyo)

Ungaze uthenge isoftware yeshishini esekelwe kwidemo yokuthengisa ephuculiweyo yodwa. Amaqela athengisayo aqeqeshelwe ukubonisa amandla kunye nokusebenza malunga nemida. Kuya kufuneka ube namava esoftware ngokusebenzisa ilensi yokuqhuba kwakho kokwenyani. Uninzi lwamaqonga lubonelela ngezilingo zasimahla, kodwa ambalwa amashishini azisebenzisa ngokufanelekileyo. Endaweni yokucofa nje ngokungacwangciswanga, yenza isicwangciso sovavanyo olucwangcisiweyo esilinganisa iimeko zeshishini lokwenyani.

Ngexesha lovavanyo lwakho, phinda wenze ezona nkqubo zibaluleke kakhulu njengoko zisenzeka namhlanje. Thatha ngaphandle idatha yokwenyani (ihlanjululwe ukuba kuyimfuneko). Ngaba abasebenzi abaza kusebenzisa isoftware benze imisebenzi yabo yemihla ngemihla. Ixesha lithatha ixesha elingakanani xa kuthelekiswa neendlela zangoku. Chonga apho isixokelelwano esitsha siziva sinembile xa uthelekisa nalapho ubetha khona iindawo zokungqubana. Nika ingqalelo ekhethekileyo kwi-onboarding-ukuba awukwazi ukufumana indlela yokufezekisa imisebenzi esisiseko kwiyure yokuqala, iqela lakho liya kutsala nzima ngakumbi. Olu vavanyo lwezandla lubonisa ukuba i-software ngokwenene isombulula iingxaki zakho okanye ibonakala ilungile kwithiyori.

Uluhlu loVavanyo oluSebenzayo

1. Idatha yokungenisa: Ngaba unokufuduka ngokulula umthengi okhoyo, imveliso, kunye nedatha yentengiselwano?
2. Ukuhamba komsebenzi wemihla ngemihla: Qhuba umjikelo opheleleyo wevoice-to-in yokwenene iimeko
3. Ingxelo: Yenza iingxelo ze-3-5 ozisebenzisa rhoqo-ingaba zichanekile kwaye zicacile?
4. Intsebenziswano: Mema amalungu eqela ukuba avavanye iimvume kunye nokuhamba komsebenzi
5. Impendulo yenkxaso: Ngenisa itikiti loncedo ngexesha lovavanyo ukuze ulinganise umgangatho we-62h> Isicwangciso sempendulo ye-Strong>ixesha lokulinganisa i-Strong>
   ixesha lakho lokuphendula kunye ne-St. IQhinga lokuPhumeza

   Inguqu ukusuka kuvavanyo ukuya kusetyenziso oluyinyani kulapho uninzi lweeprojekthi zesoftware zisilela khona. Isixhobo esiqaqambileyo esiphunyezwe kakubi sidala isiphithiphithi, ilahleko yedatha, kunye nokuxhathisa abasebenzi. Isicwangciso sakho sokuphumeza kufuneka sijongane nokusekwa kobugcisa, ukufuduka kwedatha, uqeqesho, kunye nolawulo lotshintsho. Qala ngenkqubo yezigaba kune "big bang" switchover. Shenxisa isebe elinye okanye inkqubo ngexesha, sebenza nzima, emva koko wandise kwezinye iindawo.

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   Beka ixesha elaneleyo kunye nezixhobo zoqeqesho olufanelekileyo. Ngokutsho kweForrester Research,iinkampani ezityalomali kuqeqesho olubanzi zibona i-3x ephezulu ROIkusuka kutyalo-mali lwabo lwesoftware. Yenza izixhobo zoqeqesho ezihambelana nendima ethile, cwangcisa iiseshini zezandla, kwaye ukhethe iintshatsheli zangaphakathi ezinokunceda oogxa. Kwakhona cwangcisa idiphu yemveliso engenakuthintelwa ngexesha lotshintsho-lindela imveliso ukuba yehle okwethutyana nge-20-30% njengoko abantu befunda iinkqubo ezintsha, kwaye wakhe oku kumgca wexesha lakho.

   Inyathelo lesi-7: Yakha ii-Regular Evaluation Checkpoints

   Iimfuno zakho zesoftware ziya kukhula njengoko ishishini lakho likhula. Yintoni esebenza ngokugqibeleleyo kubasebenzi abali-10 inokuba ngumqobo kwi-30. Cwangcisa uphononongo lwekota ukujonga ukuba izixhobo zakho zisahlangabezana neemfuno. Ngaba iipatheni zokusetyenziswa ziyatshintsha? Ngaba kukho amanqaku amatsha entlungu isoftware yangoku engajongani nayo? Ngaba uhlawulela iimpawu okanye iilayisensi ongasazisebenzisi? Uvavanyo lwarhoqo luthintela "ukukhukuliseka kwesoftware" -apho uqhelana ngokuthe ngcembe nemida endaweni yokufuna izisombululo ezingcono.

   Landela iimetrikhi eziphambili ngaphambi nasemva kokuphunyezwa: ixesha eligcinwe kwimisebenzi yezandla, amazinga okunciphisa iimpazamo, amaxesha okuphendula kwabathengi, ingeniso ngomsebenzi ngamnye. La manani anzima akuxelela ukuba utyalo-mali lwakho luyahlawula na. Kwakhona jonga ingxelo yabasebenzi-ukuba bahlala bephuhlisa iindlela zokusebenza okanye bekhalaza malunga neempawu ezithile, ezo ziimpawu ezilumkisayo kwangethuba zokuba isoftware ayisangeni kakuhle. Indlela yemodyuli yamaqonga afana ne-Mewayz ikuvumela ukuba ungeze okanye ususe ukusebenza njengeemfuno zokutshintsha, ukubonelela ngokuguquguqukayo ukuba izixhobo zenjongo enye azikwazi ukuhambelana.

   I-Modular Alternative: Kutheni iiPlatforms ze-All-in-One ziphumelela

   Indlela yendabuko kwisofthiwe yezoshishino ibandakanya ukudibanisa "i-stack" ye-CRM ye-vosociation, enye kwi-HRM, enye kwi-HR. Oku kudala amaphupha amabi okudibanisa, ii-silos zedatha, kunye neendleko ezongezelekayo ezijikeleza ngokukhawuleza. Enye indlela yanamhlanje ziinkqubo zokusebenza zemodyuli ezibonelela ngokusebenza okudibeneyo kwiqonga elinye. Esikhundleni sokuhlawula ii-8 ezibhalisiweyo ezihlukeneyo kwi-$ 20-50 nganye (i-$ 160-400 / inyanga), ufumana izixhobo ezilungelelanisiweyo kwiqhezu lexabiso.

   Indlela ye-modular ye-Mewayz kunye neemodyuli ezihlanganisiweyo ze-208 kuthetha ukuba uqale kanye kanye oko ufunayo (CRM, i-invoyisi, njl.) iimvume, kunye nojongano. Oku kuphelisa uphindaphindo lwedatha, kunciphisa ubunzima boqeqesho, kwaye ibonelela ngembono emanyeneyo yokusebenza kwakho. Inketho yeleyibhile emhlophe kwi-100 yeedola / ngenyanga ivumela ii-arhente kunye nabacebisi baphinde babhale iqonga kubathengi babo, ngelixa uthethathethwano lwamashishini luqinisekisa ukuba imibutho emikhulu ifumana ukulungelelaniswa okufanelekileyo. Oku kukhula kuthintela imijikelo ebuhlungu nebiza imali eninzi "yokukrazula nokubuyisela" ethwaxa amashishini asebenzisa izisombululo zamanqaku aqhawukileyo.

   Ukukhetha isoftware yeshishini sesinye sezona zigqibo zineziphumo zempumelelo kunye nokukhula kwenkampani yakho. Ngokulandela esi sikhokelo esicwangcisiweyo-ukuxilonga iintlungu zangempela, ukucacisa iimfuno eziyinyani, ukubala iindleko ezipheleleyo, ukuvavanya abathengisi ngokucokisekileyo, ukuvavanya ngeemeko zangempela, ukuphumeza ngobuchule, kunye nokuvavanya rhoqo-uguqula ukhetho lwesofthiwe kwi-gamble eyingozi ibe yi-investment ebalwayo. Izixhobo ezifanelekileyo kufuneka zivakale njengezandiso zendalo zezakhono zeqela lakho, hayi imiqobo abasebenza kuyo. Kumhlaba wanamhlanje okhuphisanayo, izigqibo zesoftware yakho zichaphazela ngokuthe ngqo ubukhali bakho, ingeniso, kunye nokukwazi ukukala ngokufanelekileyo. Amashishini aqhuba kakuhle ayakuba ngawo ajongana neteknoloji hayi njengeendleko zokucutha, kodwa njengesakhono sokuphindaphinda ukutyala imali ngobulumko.

   Imibuzo Ebuzwa Rhoqo

   Imele ithathe ixesha elingakanani inkqubo yovavanyo lwesoftware?

   Uvandlakanyo olucokisekileyo ludla ngokuthatha iiveki ezi-4 ukuya kwezisi-8, kubandakanywa uvavanyo lweemfuno, uphando lomthengisi, uvavanyo, kunye nokucwangciswa kokuphunyezwa. Ukungxamela le nkqubo kwandisa umngcipheko wokukhetha isisombululo esingalunganga.

   Yeyiphi eyona flegi ibomvu xa uvavanya abathengisi besoftware?

   Ukungabikho elubala kumaxabiso luphawu oluyisilumkiso. Ukuba umthengisi akayi kubonelela ngamaxabiso acacileyo ngaphandle komnxeba wokuthengisa okanye afihle iindleko zokuyiphumeza, kusenokwenzeka ukuba uceba ukukuthengisa kakhulu kamva.

   Ndiliqinisekisa njani iqela lam ukuba lisebenzise isoftwe entsha?

   Babandakanye kwangethuba kwinkqubo yokhetho, balungise iintlungu zabo ezithile ngesisombululo esitsha, banike uqeqesho olubanzi, kwaye bakhethe iintshatsheli zangaphakathi ukuxhasa ukwamkelwa.

   Ngaba ndingakhetha izixhobo ezikhethekileyo okanye iqonga lezinto zonke?

   Kuninzi lwamashishini amancinci ukuya kwaphakathi, iimodyuli zonke-in-one iiplatifti zibonelela ngokudityaniswa okungcono, iindleko eziphantsi zizonke, kunye nokukala okulula. Izixhobo ezikhethekileyo zenza ingqiqo kuphela kwiimfuno ezithe ngqo, ezintsokothileyo apho amaqonga angenako ukujongana.

   Kukangaphi ndijonge isitakhi sesoftware yethu?

   Yenza uphononongo olusesikweni lwekota losetyenziso nolwaneliseko, novandlakanyo olubanzi ngonyaka. Iimfuno zeshishini zitshintsha ngokukhawuleza, kwaye izixhobo zakho kufuneka zivele ngokufanelekileyo.