Isixhobo esiMfihlo seBrand esiNcinci: Ungayibetha njani iAmazon kumdlalo wamava oMthengi

Isithunzi seAmazon sijongeka sikhulu phezu kwayo yonke ibhrendi encinci ye-ecommerce. Ngokucofa okukodwa kokuodola, uluhlu lwempahla olukhulu, kunye nokuhanjiswa kwePrime ekhawulezayo, kubonakala ngathi kumisela umgangatho ongabekekiyo wamava omthengi. Kodwa ukukhuphisana ne-Amazon akuthethi ukuzama ukubaAmazon. Imfihlo yeebrendi ezincinci azikho ekulungelelaniseni isikali sazo, kodwa kukusebenzisa izibonelelo zakho ezizodwa: ubuchule, ukunyaniseka, kunye nonxibelelwano olunzulu lobuqu kunye nabathengi bakho. Ngokujolisa kwizikhewu zamava iqumrhu elikhulu elingenako ukuzalisa, unokudala inqanaba lokuthembeka elidlula ukuthunyelwa ngokukhawuleza kunye namaxabiso aphantsi. Esi sikhokelo siza kukubonisa amacebo asebenzayo, anokusetyenzwa ukuze ujike amava omthengi abe ngowona mngcipheko unamandla wokhuphiswano.

Yeka ukudlala umdlalo weAmazon kwaye uqalise ukudlala owakho

Umthetho wokuqala wokukhuphisana nesigebenga kukutshintsha imithetho yomdlalo. IAmazon iyaphumelela ekusebenzeni kakuhle, ukukhetha, kunye nesantya. La ngamadabi esikali kunye nenkunzi apho uninzi lweempawu ezincinci ziya kulahleka. Uloyiso lwakho lukwiindawo apho ugqwesa khona ngokwendalo: ukwakha ubudlelwane, ukubalisa ibali lebhrendi elinyanzelisayo, kunye nokubonelela ngenqanaba lokhathalelo lomntu oziva njengomntu, hayi i-algorithmic. Cinga ngamava omthengi wakho hayi njengentengiselwano, kodwa njengesiqalo sobudlelwane.

Chaza iSindululo sakho seXabiso esahlukileyo

Yintoni onokuyinika iAmazon ngokusisiseko ayinako? Mhlawumbi bubuchule bakho kudidi lwemveliso ye-niche, ukuzibophelela kwakho ekufumaneni uncedo oluzinzileyo okanye olusesikweni, okanye inyaniso yokuba umseki ubandakanyeka buqu kwinkonzo yabathengi. Esi siphakamiso sexabiso elikhethekileyo (i-UVP) kufuneka sibe sisiseko sendawo yokuchukumisa umthengi ngamnye. Umzekelo, ibhetshi yekofu eyojayo inokukhuphisana ngokunikezela ngamanqaku okungcamla aneenkcukacha, izikhokelo zokwenziwa kotywala, kunye nomgca othe ngqo kwiroaster-amava awenziwe kuluhlu lwe-Amazon oluqhelekileyo alukwazi ukuphindaphinda.

Inkosi yobuGcisa be-Hyper-Personalization

Ukwenziwa komntu kweAmazon kusekwe kwidatha kunye ne-algorithms. Okwakho kunokusekwa ekusebenzisaneni kwabantu ngokwenyani. Apha kulapho iibrendi ezincinci zinokudala amava angenakulibaleka.

Yandisa iCRM yakho njengeBhanki yeMemori

Isixhobo esifana ne-Mewayz CRM ayenzelwanga intengiso yokulandelela kuphela; yinkqubo yakho yemithambo-luvo kubudlelwane babathengi. Yisebenzise ukuze ukhumbule iinkcukacha ezibalulekileyo: ukuthengwa kokugqibela komthengi, izinto abazikhethayo (umzekelo, "ukhetha ukupakishwa kwe-eco-friendly"), kunye namanqaku obuqu avela kwintsebenziswano yangaphambili (umzekelo, "intombi yomthengi ithanda inguqulo eluhlaza"). Xa umthengi eqhagamshelana nawe, ukuba nolu lwazi ezandleni zakho kukuvumela ukuba uthi, "Ndiyabona ukuba uyayithanda isepha yethu yelavenda ngexesha lokugqibela. Sisanda kukhulula isitshizi esitsha selinen esidityaniswa ngokugqibeleleyo naso." Eli nqanaba lokukhumbula lenza abathengi bazive besaziwa kwaye bexatyisiwe.

• Ii-imeyile ezenzelwe wena ngokuKhethekileyo emva kokuThenga: Endaweni yomyalezo oqhelekileyo othi "i-odolo yakho ithunyelwe", faka inqaku elisuka kumntu opakishe ibhokisi okanye isindululo semveliso encedisayo.
• Izinikezelo zoMhla wokuzalwa okanye weSikhumbuzo: Sebenzisa iCRM yakho ukulandelela isikhumbuzo sabathengi kwaye uthumele isaphulelo esincinci, esenzelwe wena. Oku kubiza kancinci kodwa kuvelisa inkoliseko enkulu.
• Cela iNgxelo ngokuPhephayo: Emva kokuthenga, thumela i-imeyile yobuqu ubuza ukuba imveliso idibene nolindelo lwabo. Oku kubonisa ukuba unenkathalo malunga nokwaneliseka kwabo ngaphaya kokuthengiswa.

Yakha uluntu, hayi nje iSiseko soMthengi

IAmazon yindawo yokuthengisa; uphawu lwakho lunokuba yindawo yokuya kuyo. Ngokukhuthaza imvakalelo yoluntu, uguqula abathengi babe ngabathetheleli abatyale ngokweemvakalelo kwimpumelelo yakho.

Yenza izithuba zabathengi bakho ukuze baqhagamshelane nawe kunye nomnye. Oku kunokuba liqela labucala le-Facebook, i-hashtag enegama kwi-Instagram, okanye nokubamba iminyhadala ebonakalayo efana ne-Q&As kunye nomseki wakho okanye i-webinars yedemo yemveliso. Kwezi zithuba, awuthengisi nje—wabelana ngolwazi, ubhiyozela impumelelo yabathengi, nokwakha isizwe. Umthengi oziva eyinxalenye yoluntu unqabile kakhulu ukuba athenge amaxabiso eAmazon.

Jika ukuThumela kwakho kunye nokuKhupha iBhokisi ibe liXesha leBrand

Ngelixa usenokungakwazi ukunikezela ngenqanawa simahla yosuku olunye, ungenza ukulinda kube yinxalenye yamava. Ukupakishwa kweAmazon kuluncedo; eyakho kufuneka ibe sisandiso sophawu lwakho.

• Tyala kwiPhakeji esemgangathweni: Sebenzisa iibhokisi ezinophawu, iphepha lethishu, okanye izincamathelisi. I-unboxing kufuneka ivakale ngathi ifumana isipho.
• Bandakanya iNqaku eliBhalwe ngesandla: Oku kuchukunyiswa kuncinci, kobuqu kunamandla amangalisayo. Kuthatha imizuzwana kodwa kushiya umbono ongapheliyo.
• Yongeza isipho esiNcinci, esiSingalindelekanga: Isampulu yemveliso entsha, ibhegi yeti, okanye isincamathelisi sinokuyonwabisa umthengi kwaye bothuse ngendlela inkqubo ye-Amazon eqikelelwayo engasoze iyenze.

"Injongo kukwenza umthengi azive ngathi ufumene isipho esivela kumhlobo, kungekhona iphakheji evela kwindawo yokugcina impahla. Olo xhulumaniso lweemvakalelo luyi-moat yakho ngokumelene nama-Amazons ehlabathi. " - USarah Jones, uMseki we-Artisan Goods Co.

Yenza amava angenasiphako, angenazimpazamo emva kokuThenga

Amava omthengi akapheli kwiqhosha elithi "Thenga Ngoku". Indlela ojongana ngayo nembuyekezo, inkxaso, kunye nokulandelela kulapho ukunyaniseka kuyenziwa ngokwenene.

Yenza imbuyekezo ibe lula kwaye icace

Inkqubo yokubuyisela entsonkothileyo yeyona nto iphazamisayo. Yenza lula. Nikeza iilebhile zokuthumela ngokukhululekileyo, unikeze isikhokelo esicacileyo, ngesinyathelo-ngenyathelo kwiwebhusayithi yakho, kunye nenkqubo yokubuyisela imali ngokukhawuleza. Ukusebenzisa inkqubo edityanisiweyo efana ne-invoyisi kaMewayz kunye neemodyuli zeCRM zinokwenza okuninzi koku, kuyenze ingabinamthungo kuni nomthengi. Umgaqo-nkqubo wokubuyisela ngesisa nolula wehlisa ixhala lokuthenga kwaye wakhe ukuthembana.

Nika iNkxaso eSebenzayo, eFikelelekayo

Sukuzifihla iinkcukacha zakho zoqhagamshelwano. Nikeza ngamajelo amaninzi-i-imeyile, incoko ebukhoma, nenombolo yefowuni ukuba kunokwenzeka. Okona kubalulekileyo, yiba nomdla. Ukuba kukho ukulibaziseka ekuthumeleni, thumela i-imeyile kumthengi ngaphambi kokuba abuze. Ukungafihli ngexesha lehiccups kunokuguqula amava angalunganga anokubakho abe yinto entle apho umthengi aziva ekhathalelwe.

ISicwangciso sokuSebenza esi-5 sokuNyusa iCX yakho kule Nyanga

Ukulungele ukuqalisa? Nasi isicwangciso esisebenzayo, inyathelo nenyathelo onokuthi usiphumeze kwangoko.

1. Hlola iindawo zakho zokuSebenza: Imephu yonke intsebenziswano umthengi anayo nebhrendi yakho, ukusuka ekuboneni intengiso ukuya ekufumaneni imveliso. Chonga inqaku elinye apho unokongeza ukubamba buqu (umzekelo, inqaku elibhalwe ngesandla).
2. Seta iCRM elula: Ukuba akunayo, qala ukusebenzisa isixhobo sasimahla esifana ne-Mewayz CRM ukulandelela izinto ezikhethwa ngumthengi kunye nembali yokuthenga.
3. Hlaziya i-Unboxing Yakho: Oda iteyiphu enegama okanye izincamathelisi ezithile. Bhala itemplate yenqaku lokubulela kwaye uqale ukuyifaka kuyo yonke iodolo.
4. Yenza i-Piece enye yoMxholo woLuntu: Bamba imizuzu eyi-15 ye-Instagram Live Q&A malunga neemveliso zakho okanye uqalise incoko kwizimvo zakho zemidiya yoluntu ucela impendulo yabathengi.
5. Hlalutya iNqaku eliNye lePain: Jonga amathikithi akho enkxaso okanye ukubuyisela. Ngaba kukho umba omnye oqhelekileyo? Yisombulule ngokusisigxina kule nyanga.

Ikamva LeloBuqu: Kutheni Amashishini amaNcinci ane-Advantage

Njengoko itekhnoloji izenzela ngakumbi urhwebo, into yomntu inqabile kwaye ixabiseke ngakumbi. Abathengi baya belangazelela unxibelelwano oluyinyani kunye neempawu abazixhasayo. Ubungakanani bakho abuyotyala; yeyona asethi yakho inkulu. Unakho ukuguquguquka ngokukhawuleza, ukunyaniseka ukubalisa ibali lokwenyani, kunye nokukwazi ukwenza umthengi ngamnye azive ebonwa. Ngokuphinda kabini kula mandla, awukhuphisani nje neAmazon-unika into engenakuze ibonelele ngayo. Ikamva lamava omthengi leleebhrendi ezibeka abantu phambili phambili kwii-algorithms.

Imibuzo Ebuzwa Rhoqo

Ngaba ibhrendi encinci ingakhuphisana ngenene ne-Amazon yokuthumela ngenqanawa yasimahla nangokukhawuleza?

Ewe, ngokujolisa kumava ngokubanzi. Ngelixa usenokungahambelani nesantya sePrime, ungenza ukulinda kuxabiseke ngokupakishwa komntu, unxibelelwano, kunye nolonwabo olungalindelekanga olwenza umzuzu okhumbulekayo ngakumbi.

Yeyiphi eyona ndlela ingabizi kakhulu yokuphucula amava omthengi?

Ukusebenzisa inkqubo yeCRM elula yokulandelela izinto ezikhethwa ngumthengi kunye nokongeza inqaku lokubulela elibhalwe ngesandla kwi-odolo nganye zizicwangciso ezimbini ezinempembelelo ephezulu, ezinexabiso eliphantsi ezenza abathengi bazive bexatyisiwe kwangoko.

Ndingayiphatha njani inkonzo yabathengi ngaphandle kweqela elikhulu?

Sebenzisa izixhobo ezidibanisa idesika yakho yoncedo kunye neCRM yakho kunye nolawulo lweodolo, njengeMewayz. Oku kubonelela ngembono enye yomthengi, ukwenza inkxaso ngokukhawuleza nangaphezulu, nokuba usomashishini ababodwa.

Ingaba ukwakha uluntu kuwufanele ngokwenene umzamo webrand encinci?

Ngokuqinisekileyo. Uluntu olunyanisekileyo lubonelela ngobungqina boluntu, luvelisa ukuthengisa ngomlomo, kwaye lwenza iqela labaxhasi abangakhathaliyo ngamaxabiso kwaye baxolele ngakumbi iimpazamo ezincinci kunabathengi abangaziwa.

Yeyiphi eyona mpazamo inkulu eyenziwa ziibrendi ezincinci xa zizama ukukhuphisana ngamava?

Ukuzama ukuxelisa i-Amazon endaweni yokusebenzisa amandla awo awodwa. Injongo asikokuba yeyona inkulu okanye ikhawulezayo, kodwa ibe yeyona yobuqu, eyinyani, kunye nesabelayo.

Yakha ishishini lakho OS namhlanje

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