IMazibuthe yoMxumi oZizenzekelayo: Isikhokelo esiManyathelo asi-7 soKwakha uphawu loBuqu oluSebenzayo 24/7

Ngaphaya kwaMakhadi oShishino: Kutheni i-Brand Yakho Yobuqu Iyeyona Asethi Yakho Inamandla

Udiniwe ziziganeko zothungelwano ezingapheliyo, ii-imeyile ezibandayo ezingaphendulwanga, kunye nomjikelo womthendeleko okanye wendlala womsebenzi womxumi. Kuthekani ukuba ubuchule bakho bunokukwenzela intetho, ukutsala uhlobo olufanelekileyo lwabathengi ngelixa ugxile kowona msebenzi? Le asiyontelekelelo; ngamandla ophawu lobuqu olwakhiwe ngobuchule. Kwihlabathi lanamhlanje elinengxolo yedijithali, uphawu lobuqu olomeleleyo lusebenza njengomthengisi we-24/7, umqondiso wokuthembana, kunye nesihluzi esitsala ngokuzenzekelayo kubathengi abathengiswe kwangaphambili ngexabiso lakho. Asithethi ngokuba 'yimpembelelo' kunye nezigidi zabalandeli. Oku kumalunga nokuba yingcaphephe engenakuphikiswa ye-niche ethile, enexabiso. Isiphumo? Izikhokelo ezikumgangatho ophezulu, amandla exabiso leprimiyamu, kunye neshishini elikhula ngokwasemzimbeni.

Inyathelo loku-1: ISiseko-Chaza iNiche yakho kunye neSindululo seXabiso eliLilodwa

Awunakuba yingcaphephe yomntu wonke. Inyathelo lokuqala nelona libaluleke kakhulu kukufumana ngokuthe ngqo malunga nokuba ukhonza bani kunye nendlela obanceda ngayo. Uphawu olungacacanga luphawu olungabonakaliyo. I-niche yakho kufuneka ibe kukudibana kwento oyithandayo, into ogqwesa kuyo, kwaye leliphi iqela labantu elizimisele ukukuhlawulela.

Qhuba i-Deep-Dive Audit

Qala ngokubuza imibuzo enzima. Ngoobani abathengi bakho abadlulileyo abanengeniso kunye nabonwabileyo? Yeyiphi ingxaki oye wabacombulula yona abayixabisile kakhulu? Hlalutya ukhuphiswano lwakho-yintoni abanikela ngayo, kwaye unokwahlula njani? Ngokomzekelo, endaweni yokuba 'ngumcebisi wezentengiso,' unokuba 'I-LinkedIn yokuthengisa i-strategist yabasunguli be-B2B SaaS.' Le nto ikwenza ukuba ukhumbuleke kwaye ukhangeleke ngoko nangoko.

Yila iNgxelo yakho ye-UVP

Isindululo sakho seXabiso esiLulo kufuneka sibe sisivakalisi esicacileyo, esinye isivakalisi esifaka i-niche yakho kunye nendlela yakho ekhethekileyo. Kufuneka iphendule umbuzo ongaphendulwanga womxhasi: "Kutheni ndimele ndikukhethe?" I-UVP enamandla inokuthi: "Ndinceda amashishini okuvelisa amashishini eentsapho asebenzise iinkqubo ezinqabileyo ezinciphisa iindleko zokusebenza nge-15-30% kwiinyanga ezintandathu." Qaphela into ethile-ibambekayo kwaye ijolise kwiziphumo.

Inyathelo lesi-2: Yakha i-injini yakho yesiqulatho-Yiba sisiXhobo sokuGosa

Umxholo sisibaso sophawu lwakho lobuqu. Yindlela obonisa ngayo ubuchule bakho, ukubonelela ngexabiso simahla, kwaye uhlale uphezulu kwengqondo. Undoqo kukungaguquguquki kunye nomgangatho wokuhamba ngentsholongwane.

• Khetha iQonga lakho eliPhambili: Ungazami ukuba kuyo yonke indawo. Phinda kabini kwiqonga elinye okanye amabini apho abathengi bakho abafanelekileyo bachitha ixesha labo. Kwi-B2B, oku kudla ngokuba yi-LinkedIn okanye i-newsletter yoshishino ekujoliswe kuyo. Kwabayili, inokuba yi-Instagram okanye iYouTube.
• Phuhlisa iSicwangciso seNtsika yoMxholo: Yenza umxholo ojikeleze i-3-4 imixholo ephambili ehambelana ne-niche yakho. Kumcebisi wethu wemveliso, iintsika zingaba: 1) Izifundo zokuphucula inkqubo eyimpumelelo, 2) Amacebiso akhawulezayo okusebenza kakuhle komgangatho wevenkile, kunye 3) nohlalutyo lwentsingiselo yeshishini.
• Buyisela kwakhona yonke into: Isithuba se-LinkedIn enye ingaba yividiyo emfutshane, intambo ye-Twitter, kunye necandelo lencwadana yakho yenyanga. Izixhobo ezifana nemodyuli ye-Mewayz's link-in-bio inokukunceda ukuba uwubeke embindini wonke lo mxholo, yenze kube lula ukuba iindwendwe zifikelele kumsebenzi wakho ongcono.

Inyathelo lesi-3: Lungiselela iSiseko sakho seKhaya leDijithali

Iwebhusayithi yakho kunye neeprofayili eziphambili zentlalo yindawo yakho yedijithali. Kufuneka babe ziingcali, babambene, kwaye bagxile kuguqulo.

Iprofayile yakho ye-LinkedIn, ngakumbi, idla ngokuba yimbonakalo yakho yokuqala. Kufuneka ibe ngaphezu kokuqhubeka kwakhona; kufuneka ibe liphepha lokufikela lebhrendi yakho yobuqu. Sebenzisa i-headshot yobuchwephesha, isihloko esinyanzelisayo esibandakanya i-UVP yakho, kunye nesishwankathelo esibalisa ibali lakho kwaye sithetha ngokuthe ngqo kwiintlungu zomthengi wakho. Bandakanya ukubizelwa esenzweni okucacileyo, njengokuthi "Bhukha umnxeba wokufunyanwa" okanye "Khuphela isikhokelo sam sasimahla." Ukusebenzisa iCRM efana neMewayz ikuvumela ukuba udibanise ngaphandle komthungo ezi fomu zokubanjwa okukhokelayo, ngokuzenzekelayo wongeze imibuzo emitsha kumbhobho wakho ngaphandle kokungena ngesandla.

Inyathelo lesi-4: Inkosi yobuGcisa boNxibelelwano lweQhinga

Umtsalane ozenzekelayo awuthethi kuthi cwaka. Kuthetha ukuba nobuchule. Endaweni yokusasaza ebantwini, gxila ekwakhiweni kobudlelwane obunzulu nabantu ababalulekileyo.

1. Chonga i-10-20 iziQhagamshelwano eziPhambili: Aba ngabathengi abanokubakho, iingcali kunye neengcali kwiinkalo ezihambelanayo, okanye iintatheli zoshishino. Landela umsebenzi wabo kwaye uzibandakanye ngokunentsingiselo nomxholo wabo.
2. Nika ixabiso kuqala: Ngaphambi kokuba ucele nantoni na, nikela uncedo. Yabelana ngomsebenzi wabo, yenza intshayelelo, okanye uphendule umbuzo abawuthumeleyo. Oku kwakha inkunzi yentlalontle.
3. Hambisa Iincoko Ngaphandle KweQonga: Xa kufanelekile, cebisa ikofu emfutshane enenyani. Injongo kukwakha unxibelelwano lokwenene lomntu, hayi nje ukuqhelana ne-intanethi.

Inyathelo lesi-5: Lungiselela umtsalane wakho wabathengi ngeZixhobo

Apha kulapho i-automation iba ngumhlobo wakho wenene. Awunakukwazi ukulawula yonke intsebenziswano, kodwa unokuseta iinkqubo ezikusebenzelayo.

Injongo ye-automation ayikokususa ukubanjwa komntu; yeyokukhulula ixesha lakho ukuze ukwazi ukuzisa ngakumbi kubantu abalungileyo.

Sebenzisa iqonga eliphakathi elifana ne-Mewayz ukulawula lonke uhambo lomxumi. Xa ukhokelo lusiza ngefom yewebhusayithi yakho, zongezwa ngokuzenzekelayo kwiCRM yakho. Unokuseta ulandelelwano lwe-imeyile oluzenzekelayo oluhambisa umxholo oxabisekileyo, ukondla ubudlelwane bade balungele ukubhukisha umnxeba. Landela umkhondo lonke unxibelelwano kunye neentengiso kwindawo enye, ukuze wazi kakuhle ukuba yeyiphi imiba yebhrendi yakho evelisa olona khokelo luphezulu.

Isicwangciso esisebenzayo sokuQaliswa kweentsuku ezingama-30

Uziva usonganyelwe? Nali inyathelo ngenyathelo isicwangciso sokuqalisa uphawu lwakho lwemagnethi kwinyanga nje enye.

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IVeki yoku-1: Isiseko kunye noPhicotho-zincwadi

Gqibezela i-niche yakho kunye ne-UVP. Phicotha kwaye wenze ngokupheleleyo iprofayile yakho ye-LinkedIn kunye newebhusayithi yobuqu. Misela i-akhawunti yakho ye-Mewayz kwaye udibanise ifom yokubamba ekhokelayo.

Iveki yesi-2: Ukudalwa koMxholo

Yenza ikhalenda yomxholo kwiiveki ezi-4 ezizayo. Iqela-Yenza i-8-10 yesiqulatho somxholo (izithuba, iividiyo ezimfutshane) ngokusekelwe kwiintsika zakho.

IVeki yesi-3: Uthethathethwano Olusebenzayo

Chitha imizuzu engama-20 yonke imihla unxulumana noluhlu lwakho oluphezulu lwama-20. Phawula ngokucingisisayo kwizithuba zabo. Papasha owakho umxholo rhoqo.

IVeki yesi-4: Lungiselela kwaye Usulungekise

Cwangcisa ulandelelwano lwakho lokuqala oluzenzekelayo lwe-imeyile e-Mewayz. Hlalutya ukuba ngowuphi umxholo odlamkileyo kwaye ulungelelanise isicwangciso sakho senyanga ezayo.

Uzinziso lweNtshukumo yokuKhula kwexesha elide

Ukwakha uphawu olutsala abathengi ngokuzenzekelayo lugqatso lomgama omde, hayi ukubaleka. Ukuseta okokuqala kufuna umgudu, kodwa intlawulo yexesha elide inkulu. Ukungqinelana kubaluleke ngaphezu kokuphindaphinda. Ukuthumela inqaku lexabiso eliphezulu ngeveki kungcono kakhulu kunokuthumela umxholo ophakathi yonke imihla. Rhoqo phinda ujonge uhlalutyo lwakho kwiCRM yakho ukuze ubone ukuba ngabaphi abathengi abavela kweyiphi imithombo, kwaye kabini phantsi kwinto esebenzayo. Njengoko isidima sakho sikhula, uya kufumanisa ukuba ukudluliselwa kube ngumthombo oyintloko weshishini elitsha, udala umjikelo ozixhasa ngokwenene.

Ishishini lobungqina bexesha elizayo

Imeko yeshishini iya kuqhubeka itshintsha, kodwa enye iya kuhlala ihleli: abantu bathenga kubantu ababaziyo, ababathandayo, nabathembayo. Ngotyalo-mali kuphawu lwakho lobuqu, awuthethi nje ukwakha iqhinga lokuthengisa; wakha i-asethi yeshishini edibanisa ngokuhamba kwexesha. Ikuvumela ukuba ulawule amaxabiso aphezulu, ukhethe ngakumbi kwiiprojekthi zakho, kwaye wenze umsebenzi okanye ishishini elingenangeniso kuphela kodwa elizalisekisa ngokunzulu. Qala namhlanje ngokuchaza leyo, i-niche ebukhali-linyathelo lokuqala elibhekisa kwikamva apho abathengi bakufumene khona.

Imibuzo Ebuzwa Rhoqo

Kuthatha ixesha elingakanani ukubona iziphumo zokwakhiwa kwegama lomntu?

Ungabona uthethathethwano lokuqala kwiiveki ezimbalwa, kodwa kuthatha iinyanga ezi-3-6 zomzamo ongaguqukiyo wokwakha amandla abonakalayo kwaye uqalise ukutsala imibuzo yabaxumi abafanelekileyo ngokuzenzekelayo.

Ngaba ndifuna imidiya yoluntu enkulu elandelayo ukutsala abathengi?

Hayi. Ukulandela okuncinci, okujoliswe kakhulu kwamakhulu ambalwa abaxumi abafanelekileyo kunye noontanga kubaluleke kakhulu kunabaphulaphuli abaninzi, abangagxilanga. Umgangatho kunye nokufaneleka kwexilongo ubuninzi ngalo lonke ixesha.

Yeyiphi eyona mpazamo inkulu eyenziwa ngabantu xa besakha igama labo?

Eyona mpazamo ixhaphakileyo kukuba banzi kakhulu. Ukuzama ukubhenela wonke umntu kubangela ukunxibelelana ngokunzulu kungekho mntu. Ukuthoba yeyona ndlela ikhawulezayo yokuba yingcaphephe eyaziwayo.

Ngaba ndingasebenzisa izixhobo ukwenza imizamo yam yokubeka uphawu?

Ngokuqinisekileyo. Izixhobo ezifana neMewayz zinokwenza ngokuzenzekelayo ukubanjwa okukhokelayo, ulawulo lweCRM, kunye nokukhuthaza i-imeyile, kukukhulula ukuba ugxininise ekudaleni umxholo wexabiso eliphezulu kunye nokwakha ubudlelwane bokwenene.

Ingaba igama lam lobuqu kufuneka lohlulwe kwibhrendi yenkampani yam?

Kuninzi lwamashishini asekwe kwinkonzo kunye nabathengi ababodwa, uphawu lwakho lobuqu luphawu lwenkampani yakho. Kufuneka zidityaniswe ngaphandle komthungo, njengoko abathengi bakuqeshayo ngobuchule bakho obuthile kunye nokuthembela kuwe njengomntu ozimeleyo.