Iifoto zeMveliso ezimangalisayo kwi-Shoestring: IiHacks zeBhajethi ze-12 ze-E-Commerce Success

Iifoto zakho zeMveliso zixabisa wena ngokuThengisa (Nantsi indlela yokuyilungisa)

Ngaba ubusazi ukuba i-93% yabathengi ithatha inkangeleko ebonakalayo njengeyona nto ibalulekileyo kwisigqibo sokuthenga? Kwiivenkile ze-e-commerce, iifoto zakho zemveliso ayisiyomifanekiso nje- liqela lakho lentengiso, unozakuzaku webrand yakho, kunye nombono wakho wokuqala uhlanganiswe kwinto enye. Nangona kunjalo abanini bamashishini abaninzi bakholelwa ukuba badinga iwaka leedola zokuseta iikhamera kunye nezitudiyo zobuchwephesha ukuze bakhuphisane. Ayikho enye into eyogqitha inyaniso. Ngobuchule obufanelekileyo, unokwenza imveliso eyothusayo, eyonyusa inguquko yokufota ngesixhobo osele ungowakho. Nokuba uthengisa izacholo ezenziwe ngesandla kwi-Etsy okanye ukhangela uluhlu lwempahla yevenkile yakho ekhulayo yakwaShopify, ezi zicwangciso-qhinga zilungele uhlahlo lwabiwo-mali ziya kuguqula indlela iimveliso zakho ezibonakala ngayo kwi-intanethi-ngaphandle kokuguqula uhlahlo lwabiwo-mali lwakho.

Kutheni iMveliso yeMveliso yokuFota ibaluleke ngaphezu kokuba ucinga

Phambi kokuba singene kwi-how-to, masifumanise ukuba kutheni olu tyalo-mali lwexesha (aluyiyo imali) luhlawula izabelo. Ukufota kwemveliso ekumgangatho ophezulu kukuchaphazela ngokuthe ngqo umgca wakho ophantsi ngeendlela ezininzi ezinokulinganiswa. Okokuqala, yakha ukuthembana ngoko nangoko. Iifoto ezimfiliba, nezikhanyiswe kakubi zibonisa umsebenzi ongafanelekanga, ngelixa imifanekiso eqaqambileyo, ecacileyo ibonisa umgangatho kunye nengqalelo kwiinkcukacha. Okwesibini, kunciphisa imbuyekezo yemveliso. Xa abathengi bebona kanye le nto bayithengayo—ukuthungwa kwelaphu, ukukhazimla kwemagi yeceramic, isikali sefanitshala—abafane baphoxeke kakhulu xa behanjiswa.

Mhlawumbi okona kubalulekileyo, iifoto ezintle ziyabiwa. Kwiminyaka yorhwebo lwentlalo, umthengi othanda inkangeleko yemveliso yakho kunokwenzeka ukuba ayifote kwaye abelane ngayo nabahlobo okanye ayithumele kumabali abo. Lo mxholo wendalo, owenziwe ngumsebenzisi uthengisa igolide. Iindaba ezilungileyo? Ukufikelela kweli nqanaba lomgangatho akufuni ntlawulo yomfoti oqeqeshiweyo. Ifuna ulwazi, umonde, nendlela ecwangcisiweyo.

Isixhobo soMfoti woHlahlo-lwabiwo-mali: Eyona nto uyifunayo

Libala intsomi yokuba udinga ikhamera ye-DSLR. Ikhamera kwi-smartphone yakho ingaphezulu kokukwazi ukuvelisa iifoto zemveliso yenqanaba lobuchwephesha. Izixhobo zamva nje ze-iPhone kunye ne-Android zinezinzwa kunye nesoftware yokufota ekhuphisana neekhamera kwiminyaka embalwa edlulileyo. Izixhobo zakho ezibalulekileyo zilula ngendlela emangalisayo kwaye ziyafikeleleka.

Izixhobo ezingundoqo ezingaphantsi kweedola ezingama-200

• I-smartphone enekhamera elungileyo: Isixhobo sakho esiphambili. Coca i-lens phambi kwehlumelo ngalinye.
• Umthombo wokukhanya kwendalo: Ifestile enkulu ngumhlobo wakho osenyongweni. Isimahla kwaye ibonelela ngokukhanya okuthambileyo, nokucengacengayo.
• Ibhodi yePosta emhlophe okanye iPhepha elingenamthungo: Ukwenzela imvelaphi ecocekileyo, engenasiphazamiso. Iindleko: $ 5-$ 15.
• I-Tripod okanye uMphezulu oZinzileyo: Iphelisa ukushukuma kwekhamera kwimifanekiso ebukhali. I-tripod esisiseko ixabisa i-$ 20-$ 40.
• I-Reflector: Iqhekeza lebhodi ephambili ye-foam ($ 10) ukugqamisa ukukhanya kwaye ugcwalise izithunzi.
• Izibambiso okanye iTape: Ukubamba imvelaphi kunye nezibonisi endaweni.

Unyuso Lokuzikhethela Xa Ulungile

Wakuba ugqwesile kwiziseko, ungaqwalasela uhlaziyo olumbalwa lweendleko eziphantsi. Ikliphu ye-smartphone ye-macro lens (i-$ 25- $ 50) inokubamba iinkcukacha ezimangalisayo kwiimveliso ezincinci ezifana nobucwebe. Ikhithi yokukhanyisa i-LED elula ephindwe kabini (i-$ 80- $ 150) ikunika ukulawula kwiintsuku ezinamafu okanye ukuhluma kwangokuhlwa. Ezi ayizizo imfuneko ukuqalisa, kodwa zinokukwandisa amandla akho kakhulu.

Ukulawula Ukukhanya kwendalo: Isixhobo sakho esiyimfihlo

Abafoti abachwepheshile bahlawula amawaka eebhokisi ezithambileyo ezilinganisa umgangatho wokukhanya kwefestile. Uyifumana simahla. Undoqo kukuqonda indlela yokuyisebenzisa. Ixesha elifanelekileyo lokudubula kusemini, kodwa kungekhona ekukhanyeni kwelanga. Ilanga elithe ngqo lenza izithunzi ezirhabaxa kunye neendawo ezishushu. Endaweni yoko, beka ukuseta imveliso yakho ngokuthe ngqo kwifestile enkulu ejonge emantla okanye emazantsi (iifestile ezijonge ngasempuma okanye entshona zifumana ukukhanya okuthe ngqo). Oku kunika umthombo wokukhanya obanzi, othambileyo.

Sebenzisa isibonisi sakho esiphambili sogwebu olumhlophe kwelinye icala lemveliso ukubhampisa ukukhanya kwefestile kwindawo ezinomthunzi. Eli qhinga lilula, elibizwa ngokuba "ukugcwalisa ukukhanya," lisusa izithunzi ezimnyama, ezingathandekiyo kwaye lenza imveliso yakho ibonakale i-dimensional-dimensional. Zama ixesha lemini—ukukhanya kuya kubathambile kwaye kushushu kusasa nasemva kwemini, kwaye kuyaphola kwaye kuqaqambe ngakumbi emini emaqanda.

Ukuyila imvelaphi egqibeleleyo kwiDime

Imvelaphi ephithizelayo iyaphazamisa kwimveliso yakho. Injongo kukwenza imveliso iqhawe elingenakuphikiswa. Imvelaphi elula, engathathi hlangothi phantse isoloko ilona khetho lungcono. Umbala omhlophe uyinto eqhelekileyo kwiimarike ezinje ngeAmazon, kodwa ukukhanya okungwevu, kumnyama, okanye indawo enencasa eyenziwe ngomthi okanye ibhastile inokusebenza kakuhle ekwakhiweni kwebhrendi kwindawo yakho.

Ukwenzela imvelaphi emhlophe engenamthungo, tayipha iphepha elikhulu lebhodi emhlophe eludongeni kwaye uliyeke lijike etafileni. Oku kudala "infinity curve" kungekho mgca wehorizon obonakalayo. Akukho bhodi yepowusta? Udonga olumhlophe kunye netafile iya kukwanela. Ukufumana imvelaphi eyenziweyo, ndwendwela ivenkile yokuphucula ikhaya kwaye ubambe iisampulu ezimbalwa zomgangatho we-laminate, i-marble countertop, okanye iplanga elipeyintiweyo. Ezi zihlala zisimahla okanye zibiza nje iidola ezimbalwa kwaye zongeze ukuva kweprimiyamu.

Iisetingi zekhamera ye-smartphone yeziphumo zePro

I-smartphone yakho sisixhobo esinamandla, kodwa imowudi ezenzekelayo ayisoloko isika. Ukufumana ulawulo oluphezulu, sebenzisa olu seto.

1. Coca Ilensi Yakho: Kuvakala ngathi kucacile, kodwa iminwe kunye ne-smudges ngunobangela #1 weefoto ezimnyama.
2. Sebenzisa i-HDR Mode: I-High Dynamic Range (HDR) ithatha ukubonakaliswa okuphindaphindiweyo kwaye idibanise, igcina iinkcukacha kuzo zombini iimbalasane kunye nezithunzi. Yivule.
3. Thepha ukuze uGxilise kwaye uveze: Cofa kwiscreen sakho kweyona ndawo ibalulekileyo yemveliso. Oku kuxelela ikhamera ukuba ibeke phi ugxininiso kunye nokuvezwa.
4. Tshixa i-Exposure: Emva kokucofa, bamba umnwe wakho phantsi de ubone "i-AE/AF Lock" kwi-iPhone okanye i-icon efanayo kwi-Android. Oku kuthintela ikhamera ekuhlaziyeni kwakhona ukuba uhamba kancinci.
5. Sebenzisa isibali-xesha: Nakwi-tripod, ukucofa iqhosha lesivalo kunokubangela ukungcangcazela. Ukusebenzisa isibali-xesha semizuzwana emi-2 okanye emi-3 kuqinisekisa ukudutyulwa ngokugqibeleleyo.

Inyathelo ngeNyathelo: Ukuthatha ifoto yakho yokuqala yeMveliso yobuNgcali

Masizidibanise zonke kunye nendlela esebenzayo yokuthatha imveliso elula, njengevazi yeceramic.

Inyathelo loku-1: Seta isitishi sakho. Beka itafile yakho ecaleni kwefestile enkulu. Tayipha ibhodi yakho yepowusta emhlophe eludongeni, uyigobe etafileni. Beka ivazi kwigophe.

Inyathelo 2: Beka izibane zakho. Ifestile kufuneka ibe ngasekhohlo okanye ngasekunene kwevasi, ingabi ngaphambili. Beka isibonisi sakho esiyintloko sogwebu elimhlophe kwelinye icala ukuze ubuye umva ukukhanya.

Inyathelo lesi-3: Khusela iKhamera yakho. Nyusa i-smartphone yakho kwi-tripod okanye uyixhase ngokukhuselekileyo kwimfumba yeencwadi. Yenza isakhelo isithonga, uqinisekise ukuba ivazi iphakathi kwaye imvelaphi icocekile.

Inyathelo 4: Cofa kwiiSetingi. Coca ilensi. Thepha kwi-vase ukuze ugxininise. Tshixa utyhileko. Seta isibali-xesha semizuzwana emi-3.

Inyathelo lesi-5> Dubula ii-engile ezininzi. Thatha i-primary shot ujonge i-vase. Emva koko thatha iinkcukacha zokufota: i-close-up ye-glaze, i-bottom ye-vase ebonisa naluphi na uphawu, kunye ne-angle ye-45-degree shot. Thatha ubuncinane imifanekiso emi-5-8 ngemveliso nganye.

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"Umahluko phakathi kwefoto yemveliso engaqhelekanga kunye nemveliso yobugcisa idla ngokuhla iye kwinto enye: ukususwa kwezinto eziphazamisayo. Imvelaphi ecocekileyo kunye nokugxila okubukhali kunyanzela iliso lombukeli kanye apho ufuna khona." - Umfaki-zithombe weshishini

Isoftware yokuHlela yaMahala kunye nexabiso eliphantsi ePakisha iPunch

Ukudubula sisiqingatha kuphela sedabi. Ukuhlela kulapho upholisha khona umfanekiso okrwada ube yi-asethi elungele ukuthengisa. Awudingi mrhumo we-Adobe Creative Cloud.

Ukhetho oluPhezulu lwaMahala

• Canva: Inamandla ngokumangalisayo kuhlengahlengiso olusisiseko. Igqibelele ukunqampuna, ukuqaqamba, kunye nokongeza isihluzo esingaguqukiyo okanye i-watermark.
• I-GIMP: Umthombo ovulekileyo, enye indlela yasimahla kwi-Photoshop. Igophe lokufunda elinyukayo, kodwa amandla angasikelwanga mda wokuphinda uchukunyiswe.
• I-Snapseed (Google): I-app ephathwayo enolawulo lwepro-level yohlengahlengiso olukhethiweyo kunye nezixhobo zokuphilisa.

Izindlu zamandla ezinexabiso eliphantsi

Ukuba ukhuliswe ngaphandle kwezixhobo zasimahla, qwalasela ifoto ye-Affinity (ixesha elinye le-50 lokuthenga) okanye i-Adobe Lightroom (i-~$ 10/yomrhumo wenyanga). Ezi zibonelela ngeempawu eziphambili ezifana nokuhlelwa kwebhetshi, enokukongela iiyure xa ulungisa ikhathalogu yemveliso enkulu.

Uhlengahlengiso olubalulekileyo lokuHlela kwi-E-Commerce

Injongo yakho yokuhlela kukwenza imveliso ibonakale ichanekile kwaye inomtsalane, ingaphuculwanga ngokwendalo. Ziphephe izihluzi ezinzima ezitshintsha umbala wokwenyani wemveliso. Gxininisa kolu hlengahlengiso lubalulekileyo:

Ukunqamla: NONE Imveliso kufuneka igcwalise uninzi lwesakhelo.

Ukukhanya/Ukutyhileka: Qinisekisa ukuba imveliso ikhanya kakuhle. Abamhlophe bemvelaphi yakho kufuneka babemhlophe oqaqambileyo, bangabi ngwevu.

Ukulungiswa koMbala: Lungisa ibhalansi emhlophe ukuze imibala yemveliso ibe yinyani ebomini. Imveliso emhlophe kufuneka ibonakale imhlophe, ingabi blowu okanye tyheli.

Ulola: Faka isihluzo esichuliweyo sokulola ukwenza iinkcukacha zivele. Lumka ungaloli kakhulu, nto leyo idala isiphumo sengqolowa.

Ukususwa kwebala: Sebenzisa isixhobo sokuphilisa ukususa naziphi na iindawo ezinothuli okanye iziphene ezingephi kwimveliso okanye ngasemva.

Ukulungiselela iiFoto zakho zokuKhula okuScalable

Njengoko ivenkile yakho ikhula, ukulawula amakhulu emifanekiso yemveliso kuba ngumngeni. Ukusebenzisa iqonga elifana nomphathi we-asethi yedijithali odityanisiweyo weMewayz unokukongela iiyure ezininzi. Unakho ukuthegi imifanekiso, wenze iigalari zemigca yemveliso eyahlukeneyo, kwaye udibanise ngokulula kuluhlu lwakho lwempahla kunye noluhlu. Misela indibano ethiywe engaguqukiyo ukusuka ekuqaleni (umzekelo, PRODUCTNAME_ANGLE_01.jpg) ukugcina umsebenzi wakho ngokufanelekileyo.

Ukusuka kwiifoto ukuya kwiNzuzo: Ukudibanisa ne-E-Commerce Stack yakho

Iifoto ezimnandi azinamsebenzi ukuba kunzima ukuzilawula. Inyathelo lokugqibela kukudibanisa ngaphandle komthungo imifanekiso yakho kwivenkile yakho. I-OS yeshishini lemodyuli efana ne-Mewayz ikuvumela ukuba uqhagamshele ilayibrari yeefoto zakho ngokuthe ngqo kwiCRM yakho, ulawulo lwempahla, kunye nevenkile engaphambili ye-intanethi. Oku kuthetha ukuba xa uhlaziya umfanekiso wemveliso, uyazihlaziya ngokuzenzekelayo kuwo onke amajelo akho okuthengisa. Kumashishini akuhlahlo lwabiwo-mali, olu oluzenzekelayo luphindaphinda amandla, luqinisekisa amava ebhrendi angaguqukiyo kuyo yonke indawo iimveliso zakho zithengiswayo.

Amanyathelo Akho Alandelayo kuMfanekiso oNgcono weMveliso

Qala namhlanje. Khetha imveliso enye kwaye uqhube ngesinyathelo-by-step isikhokelo sokudubula. Uya kumangaliswa ziziphumo onokuzifumana ngefestile, ibhodi yepowusta, kunye ne-smartphone yakho. Ukungaguquguquki kubaluleke ngaphezu kokugqibelela. Njengoko usakha ithala leencwadi lakho lemifanekiso ekumgangatho ophezulu, uya kwakha ukuthembana kwabathengi, unciphise ingxabano kwinkqubo yokuthenga, kwaye ekugqibeleni, uqhube ukuthengisa ngakumbi. Iimveliso zakho zifanele ukubonwa kowona kukhanya zingcono-kwaye ngoku unesicwangciso esilungele uhlahlo lwabiwo-mali ukwenza oko kwenzeke.

Imibuzo Ebuzwa Rhoqo

Ndingayisebenzisa ngenene i-smartphone yam ukufota imveliso yobuchwephesha?

Ngokuqinisekileyo. Ii-smartphones zanamhlanje zineekhamera ezikhethekileyo ezikwaziyo ukubamba isisombululo esiphezulu, imifanekiso eneenkcukacha ezifanelekileyo kwiiplatifti ze-e-commerce. Undoqo kukusebenzisa ukukhanya okufanelekileyo, ukuxhoma okuzinzileyo, kunye nokuhlelwa okusisiseko.

Yeyiphi eyona nto ibalulekileyo kwimveliso ye-DIY yokufota?

Ukukhanya yeyona nto ibaluleke kakhulu. Okuthambileyo, ukukhanya kwendalo okuvela efestileni kusimahla kwaye kuyathandeka kakhulu kunezibane ezirhabaxa ezingaphezulu okanye idanyazi elithe ngqo, elidala izithunzi ezingathandekiyo kunye nemetha.

Zingaphi iifoto ekumele ndizithathe kwimveliso nganye?

Jonga kwimifanekiso emi-5-8 ngemveliso nganye. Bandakanya isitofu sangaphambili, isithonga sangasemva, i-engile ye-45-degree, kunye neefoto ezininzi ezisondele kakhulu ezibonisa ukuthungwa, imathiriyeli, kunye neempawu ezizodwa.

Ngaba ndifuna imvelaphi emhlophe esulungekileyo yeefoto zam zemveliso?

Imvelaphi emhlophe esulungekileyo iyafuneka kwiimarike ezininzi ezifana neAmazon, kodwa kwiwebhusayithi yakho, ukukhanya okungwevu, okumnyama, okanye imvelaphi entsonkothileyo enokuthungwa kunganceda ukuphawula kwakho kugqame ngelixa ugxininise kwimveliso.

Yeyiphi eyona ndlela ingcono yokuhlela iifoto simahla?

Kwabaqalayo, iCanva okanye i-Snapseed zibonelela ngojongano olusebenzisekayo lolungelelwaniso olusisiseko olufana nokunqampuna, ukuqaqamba, kunye nokulungiswa kombala. Kuhlelo oluphucukileyo, i-GIMP yeyona ndlela inamandla yasimahla kwiPhotoshop.