Ungakha njani uBukho boBuchule obunamandla kwi-Intanethi nge-0 yeedola

Ubukho bakho obuchwepheshile kwi-intanethi likhadi lakho elitsha leshishini, ukuxhawula isandla sakho kwidijithali, kunye nomthengisi wakho we-24/7-zonke zifakwe kwelinye. Ngexesha apho i-75% yabaqeshwa baphanda abaviwa kwi-intanethi kunye ne-81% yabathengi bajonga isidima seshishini kwi-intanethi ngaphambi kokuba bathenge, ukungabi nandawo yedijithali ephuculweyo yinto engalunganga. Iindaba ezilungileyo? Awudingi ibhajethi enkulu yokuthengisa ukuze wakhe enye. Ngendlela ecwangcisiweyo kunye nezixhobo ezifanelekileyo zasimahla, unokwakha ubuchwephesha, obuthembekileyo, kunye nempembelelo yesazisi kwi-intanethi evula iingcango kumathuba amatsha. Esi sikhokelo siya kukuhamba ngamanyathelo achanekileyo, ukusuka ekufuneni indawo yakho yedijithali ukuya ekuzibandakanyeni ngokukhutheleyo nabaphulaphuli bakho, konke ngaphandle kokuchitha dime.

Ukubeka iSiseko Sakho seDijithali: I-Asethi Ezingundoqo

Ngaphambi kokuba uqale ukuthumela, kufuneka umisele isiseko sakho sasekhaya. Eli liziko elingundoqo olakho nolilawulayo, apho yonke eminye imisebenzi yakho ye-intanethi iya kuphinda yalathe kuyo. Kwiingcali ezininzi, le yiwebhusayithi yobuqu okanye iprofayile ye-LinkedIn ephuculwe kakhulu. Injongo apha kukuthembeka kunye nolawulo.

Isiseko sakho kufuneka sisebenze njengomboniso obanzi wezakhono zakho, amava, kunye nefilosofi yobungcali. Kulapho unokuthi ubalise ibali lakho elipheleleyo ngaphandle kwemiqobo ye-algorithms yemidiya yoluntu. Yicinge njengekomkhulu lakho lobuchwephesha.

Banga Igama Lakho: Inyathelo Lokuqala Lokuthenjwa

Qala ngokukhusela igama lomsebenzisi elingaguqukiyo okanye igama lesizinda. Ukuba kunokwenzeka, fumana i-domain yesiko (umzekelo, igama lakho.com), kodwa ukuba oko akukho kuhlahlo lwabiwo-mali, abaninzi abakhi bewebhusayithi bamahhala banikezela ngee-subdomains (umzekelo, igama lakho.wixsite.com). Ukungqinelana kubalulekile. Sebenzisa isiphatho sobuchule esifanayo okanye ukwahluka kwegama lakho lokwenyani kuwo onke amaqonga. Oku kwenza ukuba ufumaneke lula kwaye wakhe ukuqondwa kophawu.

Ukwakha IWebhusayithi Yakho Yasimahla yobuNgcali

Akuyomfuneko ukuba ube yikhowudi. Iiplatform ezifana ne-Mewayz's tier yasimahla ikuvumela ukuba wenze ikhonkco elimangalisayo-kwi-bio iphepha okanye iwebhusayithi elula ngemizuzu. Sebenzisa esi sithuba ukubamba i-digital resume, ipotfoliyo yomsebenzi wakho, iblogi ukwabelana ngezimvo zakho, kunye nolwazi olucacileyo loqhagamshelwano. Eli khonkco linye liba lelona libalulekileyo owabelana ngalo.

Ukwazi Iprofayile Yakho ye-LinkedIn

Kuninzi lweengcali, i-LinkedIn lelona qonga libaluleke kakhulu. Yeyona nethiwekhi yobuchwephesha, enabasebenzisi abangaphezu kwebhiliyoni enye. Iprofayili ebuthathaka okanye engaphelelanga ingaba yiflegi enkulu ebomvu. Eyomeleleyo isebenza njengejenereyitha ekhokelayo enamandla.

Phatha iprofayile yakho ye-LinkedIn njengenkqubo yakho eguqukayo, ephilayo. Kufuneka ibe ngaphezu koluhlu lwezihloko zemisebenzi. Lithuba lakho lokuba ubalise ibali lomsebenzi wakho, ubonise ubuchule bakho, kwaye uqhagamshelane neshishini lakho.

• Crafta isihloko esiQhelekileyo: Musa ukudwelisa nje isihloko somsebenzi wakho. Sebenzisa oonobumba abangama-220 ukuchaza okwenzayo kunye nexabiso oza nalo. Umzekelo: "Umphathi weNtengiso | UkuNcedisa iiNkampani ze-SaaS ngeSikali sokuKhula kweDatha. "
• Bhala isiShwankathelo esiqhutywa yiBali: Lo ngumdlalo wakho we-elevator. Bhala kumntu wokuqala, gqamisa iimpumelelo eziphambili, kwaye ubandakanye amagama angundoqo afanelekileyo ukuze abaqeshwa kunye nabathengi banokukufumana.
• Bonisa amava akho ngeeMetrikhi: Kwindima nganye, musa nje uluhlu lwemisebenzi. Ukulinganisa impembelelo yakho. Sebenzisa amanani afana "Ukonyuka kweentengiso nge-30%" okanye "Ukulawulwa kweqela le-10."
• Qokelela Iingcebiso: Ubungqina boluntu bunamandla. Ngokuthobeka ubuze oogxa bangaphambili kunye nabaphathi malunga neengcebiso ezithetha ngezakhono zakho ezithile kunye nokuziphatha komsebenzi.

Ukwandisa ukufikelela kwakho: Ubukho beNdalo yeSicwangciso soLuntu

Isiseko sakho simiselwe. Ngoku, lixesha lokwakha iindlela ezikhokelela abantu kuyo. Awudingi ukuba kulo lonke iqonga. Into ephambili kukuba usebenze ngobuchule kwisitishi esinye okanye ezibini apho abaphulaphuli bakho ojolise kubo bachitha ixesha labo.

Kwiingcali ze-B2B, oku phantse kusoloko ku-LinkedIn kwaye mhlawumbi kuTwitter (X). Kubayili, inokuba yi-Instagram okanye iBehance. Kubaphuhlisi, i-GitHub kunye ne-Twitter zibalulekile. Khetha ngobulumko ukuphepha ukuzisasaza ubhityile kakhulu.

Umxholo nguKumkani, Kodwa Ukungaguquguquki nguKumkanikazi

Akuyomfuneko ukuba udale amanqaku amade yonke imihla. Isiqulatho esinexabiso elincinci sisoloko sisebenza ngakumbi. Yabelana ngeendaba zeshishini ngezimvo zakho ezimfutshane, thumela iingcebiso ezikhawulezayo, bhiyozela impumelelo, kwaye uvuyisane noontanga bakho. Injongo kukubonwa njengelungu elibandakanyekayo, elinolwazi kuluntu lwakho.

Bandakanya, Musa nje ukusasaza

Imidiya yoluntu yindlela ezimbini. Chitha imizuzu eyi-15 ngosuku ubeka izimvo ngokucinga ngezithuba zabanye abantu, uphendula imibuzo ngokwamaqela, kunye nokwabelana ngomxholo ovela kubaphembeleli kwintsimi yakho. Oku kwakha ubudlelwane kwaye kwandisa ukubonakala kweprofayile yakho.

Ukudala kunye nokubonisa umsebenzi wakho mahala

Akukho nto ibeka ukuthembeka njengobungqina obubambekayo bezakhono zakho. Umntu onokuba ngumxhasi okanye umqeshi ufuna ukubona into onokuyenza. Ngethamsanqa, maninzi amaqonga asimahla okusingatha umsebenzi wakho.

• Kubabhali: Sebenzisa ibhlog yasimahla kwiMedium, Substack, okanye iwebhusayithi yakho yeMewayz ukupapasha amanqaku.
• Kuba abayili kunye namaGcisa: Yenza ipotfoliyo ye-intanethi kwi-Behance okanye kwi-Dribbble.
Iprofayile yakho ye-Girl>Yakho: ipotfoliyo. Yigcine isebenza ngeeprojekthi kunye negalelo.
• KubaCebisi kunye nabaqeqeshi: Yenza izifundo zeemeko okanye ubungqina obufutshane bevidiyo kwaye ubaphathe kwiwebhusayithi yakho okanye kwi-LinkedIn.

Nokuba umsebenzi wakho awubhekiseli kubathengi, unokwenza iiprojekthi zeesampuli okanye uhlalutye olubonisa amandla akho okusombulula iingxaki. Umphathi wezentengiso unokuhlalutya iphulo elidumileyo; umhlalutyi wedatha unokwenza uhlalutyo lwedatha yoluntu.

Isicwangciso seNyathelo ngeNyathelo seentsuku zakho zokuqala ezingama-30

Ukwakha ubukho kunokuziva kunzima. Esi sicwangciso sinokusebenza seentsuku ezingama-30 siyayihlula ibe yimisebenzi yemihla ngemihla elawulekayo.

1. IVeki yoku-1: Isiseko. Usuku 1: Khusela igama lakho lomsebenzisi kumaqonga abalulekileyo. Iintsuku ze-2-4: Yakha kwaye ulungise iprofayile yakho ye-LinkedIn kunye newebhusayithi yeMewayz yasimahla. Usuku lwe-5: Qhagamshelana neengcali ze-50 ezifanelekileyo.
2. Iveki 2: Ukudalwa koMxholo. Iintsuku ze-6-10: Chonga abaphembeleli be-5 bezoshishino ukuba balandele. Iintsuku ze-11-12: Bhala kwaye ushicilele iposi yakho yokuqala yeblogi okanye wenze i-portfolio piece elula.
3. Iveki yesi-3: Ukuzibandakanya. Iintsuku 13-19: Chitha imizuzu eyi-15 imihla ngemihla ukuthanda, ukuphawula, kunye nokwabelana ngomxholo ofanelekileyo. Injongo yentsebenziswano esemgangathweni, kungekhona ubuninzi.
4. Iveki 4: Ukuphuculwa kunye nokufikelela. Iintsuku 20-25: Cela iingcebiso ze-LinkedIn ze-2-3. Iintsuku ze-26-30 : Hlaziya i-analytics yakho (imibono yeprofayili, i-post engagement) kwaye uhlambulule isicwangciso sakho.

Impazamo eqhelekileyo ayisebenzi. Imfezeko lutshaba lwenkqubela phambili. Kungcono ukuba ne-90% epheleleyo yeprofayili esebenzayo kunokuba ulinde ngonaphakade i-100% epheleleyo.

Izixhobo zokuSebenza zaMahhala zokuSebenza ngokuBunyeneyo

Ubukho bakho bobuchwephesha abukho nje malunga nemidiya yoluntu. Imalunga namava wonke umntu aba nawo xa enxibelelana nawe. Izixhobo zoshishino zasimahla zinokukwenza ujongeke uhlelekile kwaye unobuchule ngaphandle kokubiza nesenti.

Sebenzisa isixhobo esifana ne-CRM ye-Mewayz yasimahla ukugcina umkhondo womnatha wakho kunye nokulandela. Sebenzisa imodyuli ye-invoyisi yasimahla ukuba wenza umsebenzi ozimeleyo ukuthumela amatyala ajongeka njengengcali. Ikhonkco lokubhukisha simahla kwiwebhusayithi yakho lenza kube lula ukuba abantu bacwangcise iintlanganiso nawe. Ezi zixhobo zibonisa ukuba uzimisele kwaye usebenza kakuhle.

Ukugcina nokukhusela isidima sakho

Ukwakha ubukho yinkqubo eqhubekayo. Kufuneka uyigcine ngenkuthalo kwaye uyikhusele kwimigibe enokubakho. Seta isilumkiso sikaGoogle segama lakho ukujonga ukuba kuthethwa ntoni ngawe kwi-intanethi. Hlaziya rhoqo iiprofayile zakho ngezakhono ezitsha kunye nezinto oziphumezileyo.

Soloko ucinge phambi kokuba uthumele. Gcina ithoni yobungcali, nakwiakhawunti yakho. Umgaqo olungileyo wesithupha kukuba ungaze uthumele nantoni na kwi-intanethi ongayi kufuna ukuba umxhasi okanye umqeshi abone. I-digital footprint yakho isisigxina.

Ukujonga Phambili: Ukusuka kwiSiseko saMahla ukuya ekukhuleni

Emva kokuba isiseko sakho sasimahla siqinile kwaye siqala ukuvelisa iziphumo-izicelo zoqhagamshelo ezongezelelekileyo, iimbono zeprofayili, okanye ukukhokelela emsebenzini ongenayo-unokuqwalasela ukuphuculwa kweqhinga. Oku kunokuthetha ukufuduka kwi-subdomain yewebhusayithi yamahhala ukuya kwi-domain yesiko, okanye ukusebenzisa isicwangciso esihlawulwayo kwiqonga elifana neMewayz (i-$ 19 / inyanga) ukufikelela kwi-analytics ephezulu kunye nokususa uphawu. Into ephambili kukuba olu lutyalo-mali olwenzayo emva kokungqina ixabiso lobukho bakho kwi-intanethi, hayi ngaphambili. Ubukho bakho obukhululekileyo busisiseko sakho konke ukukhula okuzayo, okukuvumela ukuba wakhe intembeko, ubonise ixabiso, kwaye uqhagamshelene neshishini lakho kwinqanaba lehlabathi, ukuqala namhlanje.

Imibuzo Ebuzwa Rhoqo

Ndingakwazi ngenene ukwakha ubukho obuchwephesha kwi-intanethi simahla?

Ngokuqinisekileyo. Amaqonga angundoqo afana ne-LinkedIn, abakhi bewebhusayithi bamahhala, kunye neendawo eziphambili zeendaba zoluntu zibonelela ngazo zonke izixhobo ozifunayo ukuseka ukuthembeka kunye nokubonakala ngaphandle kotyalo-mali lwemali.

Yeyiphi eyona nto ibalulekileyo ekufuneka uyenzile kuqala?

Yengeza iprofayile yakho ye-LinkedIn. Yindawo yokuqala abaninzi abaqeshwayo, abathengi, kunye nabafowunelwa abaqeqeshiweyo baya kukukhangela, ngoko ke ukuqinisekiswa ukuba kugqityiwe, ubuchwephesha, kunye negama elingundoqo-elizityebi yeyona ndawo inempembelelo ephezulu yokuqalisa.

Kuthatha ixesha elingakanani ukwakha ubukhona?

Unokwenza ii-asethi zakho eziphambili (iwebhusayithi, i-LinkedIn) kwiiyure ezimbalwa. Ukugcinwa okufanayo kufuna ukuzinikela kwexesha elincinane, elifana nemizuzu eyi-15-30 ngosuku yothethathethwano kunye neeyure ezimbalwa ngenyanga ekudaleni umxholo.

Ngaba kufuneka ndibe kulo lonke iqonga lemidiya yoluntu?

Hayi, yimpazamo eqhelekileyo leyo. Gxininisa kwiqonga elinye okanye ezimbini apho abaphulaphuli bakho ojolise kubo basebenza kakhulu, njenge-LinkedIn yeengcali ze-B2B okanye i-Instagram yabadali, ukuphepha ukuzisasaza kakhulu.

Ndingayenza njani imilinganiselo yokuphumelela kobukho bam kwi-intanethi?

Landela i-metrics efana nemibono yeprofayile ye-LinkedIn, izicelo zoqhagamshelo, itrafikhi yewebhusayithi, kunye nokuzibandakanya kwizithuba zakho (ukuthanda, izimvo, izabelo). Ukwanda kwezi mpawu kubonisa ukuba ubukho bakho buya buya kukhula.