Business Operations

Njani i-Brazilian Gym Chain eZizenzekelayo zobulungu kunye neNgqokelela yeNtlawulo kunye neMewayz

Isifundo: Indlela i-Força Fitness, indawo ye-12 ye-gym yaseBrazil, inqumle ukungaphumeleli kwentlawulo nge-73% kwaye igcinwe iiyure ezili-160 + / ngenyanga usebenzisa izixhobo ezizenzekelayo zeMewayz.

5 min read

Mewayz Team

Editorial Team

Business Operations

Case Study — Fitness Industry

Njani iChain yeGym yaseBrazil eZizenzekelayo kubulungu kunye nokuQokelelwa kweNtlawulo

Força Fitness isuke ekuphulukaneni ne-R$38,000/ngenyanga yaya kwiintlawulo ezingaphumeleliyo ukuya kukusebenzisa injini yobulungu ezenzekelayo kwiindawo ezili-12 — ngaphantsi kweentsuku ezingama-90.

Iziphumo ngokukrwaqula

73%
Unciphiso kwiiNtlawulo eziNgaphumelelanga
162 hrs
Igciniwe ngeNyanga nganye kuLawulo
R$456K
Ingeniso yoNyaka ifunyenwe
41%
Ukuncipha kwiChurn yeLungu

Inkampani: Força Fitness (ibali eliyintsomi elisekelwe kwiipateni zeshishini lokwenyani)
Indawo: Ummandla wesixeko saseSão Paulo, eBrazil
Ubukhulu: 12 iindawo, 8,400+ amalungu asebenzayo
Ishishini: Impilo & Nokufaneleka
Izixhobo ezisetyenzisiweyo: I-CRM ye-Mewayz, i-invoyisi, intlawulo ezenzekelayo, ulandelelwano lwe-imeyile, amaPhepha okufika

IMarike yeGym yaseBrazil: Ithuba leBhiliyoni le-3.2 yeedola ngeNgxaki yeNtlawulo

I-Brazil yeyesibini ngobukhulu kwimarike yehlabathi, emva kwe-United States kuphela. Ngokutsho kweMpilo yaMazwe ngaMazwe, iRacquet & Sportsclub Association (IHRSA) kunye nophando lwemarike oluvela kwiWorldMetrics, ilizwe liqhayisa ngaphezulu31,000 izibonelelo zempiloesebenza malunga 9.6 yezigidi zamalungu ejimu, ivelisa kuqikelelwa i-$ 3.2 yezigidigidi kwingeniso yonyakaukusukela ngo-2025.

Kodwa ngaphantsi kwaloo manani achukumisayo kukho umngeni oqhubekayo wokusebenza: ukuqokelelwa kwentlawulo. Uphando lwamashishini lubonisa ukuba iijimu zaseBrazil zilahlekelwa phakathi kwe-15% kunye ne-28% yengeniso elindelekileyo yenyanga kwiintlawulo ezingaphumeleliyo, amakhadi aphelelwe lixesha, kunye neempazamo zokuhlawula ngesandla. Kwitsheyini yobungakanani obuphakathi njengeForça Fitness, eso sikhewu siguqulelwe kumashumi amawaka ereais enyamalalayo rhoqo ngenyanga enye.

Eli libali lendlela enye ikhonkco lejim elixhume ngayo loo mali ivuzayo - kwaye yatshintsha yonke imisebenzi yayo kwinkqubo.

Ucelomngeni: Iinkqubo zeManuwali zokukhupha iNgeniso kunye nexesha laBasebenzi

URicardo Menezes waseka i-Força Fitness kwi-2017 enendawo enye kwindawo yasePinheiros yaseSão Paulo. Ekuqaleni kuka-2024, ikhonkco lalisele landile laya kutsho kwiindawo ezili-12 kuwo wonke ummandla wesixeko esimbaxa, kunye nobulungu obudibeneyo obungaphezulu kwe-8,400 yamalungu asebenzayo.

Ukukhula, nangona kunjalo, kuzise ubunzima. Itsheyini yomthambo yayisebenza kwipatchwork yezixhobo eziqhawuleyo:

  • Inkqubo yolawulo ye-gym yelifa (idesktop-kuphela, akukho kuhlanganiswa kwe-API) yokungena
  • I-Spreadsheets zokulandelela uhlaziyo lobulungu kunye nesimo sentlawulo
  • Udluliselo lwebhanki ngesandla kunye ne boletos (indlela yokuhlawula eqhelekileyo yaseBrazil) yokuhlawula
  • Amaqela e-WhatsApp onxibelelwano lwangaphakathi phakathi kweendawo
  • Iwebhusayithi esisiseko engenakho ukubhalisa kwi-intanethi
"Sasikhula, kodwa iinkqubo zethu azizange zikhule kunye nathi. Nyanga zonke, abasebenzi bam bolawulo bachitha iiveki ezimbini zokuqala besukela iintlawulo. Sasinabantu abathathu abasebenza ngokusisigxina umsebenzi wabo wokuqala wawufowunela amalungu malunga nee-invoyisi ezidlulileyo.
— Ricardo Menezes, uMseki & CEO, Forca Fitness

Iingxaki bezinokulinganiswa kwaye zibuhlungu:

Intlawulo yezemali ibinzima. Nge-R $ 38,000 ngenyanga kwiintlawulo ezingaphumelelanga kuphela, ikhonkco yayishiya i-R $ 456,000 ngonyakaetafileni - eyaneleyo ukuxhasa ukuvulwa kwendawo entsha ngokupheleleyo.

Ngeli xesha, i-7.2% ye-churn yenyanga yezinga yayithetha ukuba ikhonkco libuyisela ngokufanelekileyo isiseko salo sobulungu rhoqo kwiinyanga ezili-14. Inxalenye ebalulekileyo yaloo mbhodamo yayinganyanzelekanga - amalungu aneentlawulo ezingaphumelelanga kwaye angazange aphinde athethe ngokufanelekileyo.

Kutheni uForca Fitness Wakhetha iMewayz

Iqela likaRicardo livavanye izisombululo ezininzi, kubandakanywa amaqonga angqale kwindawo yokuzivocavoca afana neTecnofit kunye ne-EVO, kunye nezixhobo zoshishino ezinjongo ibanzi. Iimfuno zazicacile:

  1. Iintlawulo ezizenzekelayo eziqhubekayo kunye nengqiqo yokuzama kwakhona kwiintengiselwano ezingaphumelelanga
  2. ukusebenza kweCRM ukulandelela ubomi belungu kuzo zonke iindawo ze-12
  3. Ukubhalisa kwi-intanethi kunye nokuzisebenzela kumalungu amatsha kunye akhoyo
  4. I-imeyile kunye ne-automation yemiyalezo yezikhumbuzo zentlawulo kunye nokuzibandakanya kwakhona
  5. Ukufikeleleka - isisombululo esifunekayo ukusebenza ngaphakathi kwemida yabo yokusebenza
    6. "Ininzi isofthiwe ye-gym-specific gym yenza into enye okanye ezimbini kakuhle kodwa isinyanzele ukuba siqhubeke sisebenzisa ezinye izixhobo zokuphumla. I-Mewayz yayiyiplatifomu yokuqala apho yonke into - i-CRM, iintlawulo, i-imeyile, amaphepha okufika, i-invoyisi - yayihlala kwindawo enye. Kwaye ixabiso laliyingxenye yento esasiyihlawula kwi-stack yethu enqanyuliweyo. "
    — Ricardo Menezes

    Ngoyilo lwemodyuli ye-Mewayz - ngaphezulu kwe-207 yezixhobo ezihlanganisiweyo kwiqonga elinye - I-Força Fitness inokuvula kanye iimodyuli ebezifuna ngaphandle kokuhlawula isoftware yeshishini elidumbileyo. Nge-$49/ngenyanga kwinqanaba leprimiyamu, iindleko bezingaphantsi kunezo bebezichitha kwi-spreadsheet izongezo zodwa.

    Isisombululo: Uguqulo lweentsuku ezingama-90

    Uphunyezo lulandele indlela yokwenziwa kwezigaba, ukunikezela ngezakhono kuzo zonke iindawo ezili-12 kwisithuba seenyanga ezintathu.

    Ixesha lokuphunyezwa

    Iiveki 1–2: Isiseko

    Ifuduse i-8,400 yamalungu erekhodi kwi-Mewayz CRM. Cwangcisa ulwahlulo olusekwe kwindawo. Isango lentlawulo eliqhagamshelweyo (Ukuhlanganiswa komcu kunye ne-PIX kunye nenkxaso ye-boleto).

    Iiveki 3–4: Intlawulo ezenzekelayo

    Kuqwalaselwe i-invoyisi eqhubekayo ezenzekelayo yawo onke amanqanaba obulungu. Yakhelwe ulandelelwano lwe-5-step dunning: izikhumbuzo ezizenzekelayo ngoMhla woku-1, uSuku lwe-3, uSuku lwesi-5, uSuku lwesi-7, kunye noSuku lwe-14 emva kwentlawulo engaphumelelanga. Yongeza imiyalelo yohlaziyo lwekhadi oluzenzekelayo nge-imeyile.

    Iiveki 5–8: Amava eLungu

    Iyaziswe indawo eyi-12 yamaphepha okufikela athile anefomu zokubhalisa kwi-intanethi. Kuyilwe i-portal yelungu lokuzenzela inkonzo yotshintsho lwesicwangciso, uhlaziyo lwentlawulo, kunye nezicelo zokumisa. Ulandelelwano lwe-imeyile olwakhelwe ngokuzenzekela (uthotho olwamkelekileyo, iishedyuli zeklasi, iintshayelelo zomqeqeshi).

    Iiveki 9–12: UPhuculo & Ukaliso

    Deployed churn-prevention workflows: oluzenzekelayo ulandelelwano lothethathethwano luqaliswe xa ukuzinyaswa kwelungu kwehla ngaphantsi kotyelelo olu-2/iveki. Ukulandelwa kokuthunyelwa kokuthunyelwa kunye neentlawulo zekhomishini ezizenzekelayo kubaqeqeshi. Udityaniswe zonke iindawo ezili-12 kwideshbhodi enye enengxelo yengeniso yexesha lokwenyani.

    Nxibelela ngokuNzulu: Injini yokuZisebenzela kwiNtlawulo

    Undoqo wotshintsho ibiyinkqubo yentlawulo ezenzekelayo yeMewayz. Nantsi indlela ulandelelwano lwe-dunning olusebenza ngayo:

INdawo yeNgxaki Impembelelo yenyanga
Iintlawulo aziphumelelanga okanye eziphosiweyo R$38,000 kwingeniso engaqokelelwanga
Iiyure zabasebenzi ekulandeleleni intlawulo ngesandla ~180 iiyure kuzo zonke iindawo
Ireyithi ye-churn yelungu (ngenyanga) 7.2% — ngaphezulu kwe 4-5% yenjongo yoshishino
Ilungu elitsha ixesha lokungena 25-30 imizuzu ngelungu ngalinye (emntwini kuphela)
Iintsuku zokusombulula ingxabano yamatyala 5-8 iintsuku zokusebenza kumndilili

Isiphumo esongezelelekileyo: 73% yeentlawulo ebezingaphumeleli ngaphambili ngoku zifunyenwe ngokuzenzekelayo, ngaphandle komnxeba omnye ovela kubasebenzi. I-27% eseleyo yaye yaphawulwa ngokufikelela ngesandla - umsebenzi omncinci kakhulu kunangaphambili.

Ngokucacileyo, inkqubo kaMewayz iphinde yajongana nomceli mngeni othe ngqo weBrazil: ukuthandwa kwePIX (inkqubo yentlawulo yaseBrazil ekhawulezileyo, esetyenziswa ngabantu abangaphezu kwezigidi eziyi-150 zamaBrazilians) kunyeboletos (iziliphu zokuhlawula ezikhutshwe yibhanki). Ngokunikezela ngokubuyela umva kwezi ndlela xa iintlawulo zekhadi zingaphumelelanga, iForça Fitness ibambe ingeniso ebinokulahleka ngokupheleleyo kwinkqubo yekhadi kuphela.

Iziphumo: Phambi vs. Emva kweMewayz

Iinyanga ezintandathu emva kokuphunyezwa ngokupheleleyo, amanani abalisa ibali elinyanzelisayo:

I-Trigger Isenzo Inqanaba loBuyiselo
Intlawulo ayiphumelelanga (Usuku 0) Zama kwakhona ngokuzenzekelayo + imeyile ngokucofa-kanye ilinki yentlawulo 34% ifunyenwe
Ayikahlawulwa (Usuku 3) Okwesibini uzame kwakhona + SMS ngekhonkco lentlawulo + ukukhawuleza kohlaziyo lwekhadi 22% ifunyenwe
Ayikahlawulwa (Usuku 5) I-imeyile enikezela ngePIX okanye boleto njengenye intlawulo 11% ifunyenwe
Ayikahlawulwa (Usuku 7) I-imeyile yakho yobuqu esuka kumphathi wendawo (itemplate ezenzekelayo) 4% ifunyenwe
Ayikahlawulwa (Usuku 14) Isaziso sokugqibela + isilumkiso sokunqunyanyiswa kobulungu + nonikezelo lwe-win-back 2% ifunyenwe

isiShwankathelo seMpembelelo yezeMali

Ingeniso yoNyaka ifunyenwe

R$332,880

(R$27,740/mo × 12)

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Ugcino lweSoftware yoNyaka

R$30,600

(R$2,550/mo igciniwe × 12)

Iiyure Zabasebenzi Zikhululwa Ngonyaka

1,944 hrs

(162 hrs/mo × 12)

Iimpembelelo zoNyaka zizonke

R$456,000+

(ingeniso + ugcino + nexabiso labasebenzi)

Igalelo leModyuli yeMewayz nganye

1. I-CRM - Umthombo omnye weNyaniso kuMalungu angama-8,400

Ngaphambi kwe-Mewayz, idatha yelungu yachithwa kwi-spreadsheets, inkqubo yokujonga ilifa, kunye neenkumbulo zabasebenzi bedesika yangaphambili. Imodyuli yeCRM kaMewayz inike iForça Fitness uvimba weenkcukacha welungu odityanisiweyo onemihlaba yesiko lenqanaba lobulungu, ubume bentlawulo, amaxesha okuzimasa, indawo ekhethwayo, isabelo somqeqeshi, kunye nemihla yekhontrakthi.

I-CRM's segmentation injini yavumela iqela ukuba lenze uluhlu oluguqukayo - umzekelo, "amalungu kwindawo ye-Moema apho ukuhamba kwabo kwehla ngezantsi kanye ngeveki kwiintsuku ze-30 zokugqibela" - kwaye kubangele ukuhamba komsebenzi okuzenzekelayo ngokuchasene naloo macandelo.

2. I-invoyisi kunye neNtlawulo ezenzekelayo — Injini yokuFumana iNgeniso

Imodyuli ye-invoyisi kaMewayz iphethe ukuhlawula okuphindaphindiweyo kuwo onke amanqanaba amahlanu obulungu (ukususela kwi-R$89/mo ukufikelela okusisiseko ukuya kwi-R$349/mo ngeplani yepremiyamu yendawo yonke). Umaleko we-automation ulawule ingqiqo yokuzama kwakhona, ulandelelwano lwe-dunning, kunye nokutshintsha indlela yentlawulo — konke ngaphandle kokungenelela okwenziwa ngesandla.

Isistim isebenze umndilili we-8,400 yee-invoyisi ngenyanga kwaye yasombulula ngokuzenzekelayo i-73% yokungaphumeleli kwentlawulo nge-5-step dunning sequence echazwe ngasentla.

3. Ulandelelwano lwe-imeyile - Ukugcinwa kwi-Scale

Força Fitness isasaze ulandelelwano lwee-imeyile ezintlanu ezizenzekelayo nge-Mewayz:

  • Wamkelekile uthotho (ii-imeyile ezi-5 ngaphezulu kweentsuku ze-14) — 68% ireyithi evulekileyo
  • Ukwehla kokuzimasa (kuqaliswe xa utyelelo luwela ngaphantsi komqobo) — kubuyiselwe i-23% yamalungu asemngciphekweni
  • Izikhumbuzi zokuhlaziya (30, 14, kunye neentsuku ezi-7 ngaphambi kokuphelelwa kwesicwangciso sonyaka) — 81% izinga lokuhlaziya vs. 64% ngaphambili
  • Iphulo lokubuyela umva (kumalungu acinyiweyo, athunyelwe kwi-30, i-60, kunye neentsuku ze-90) - i-12% yokuvuselela izinga
  • Iingcebiso zokuthumela (ithunyelwe emva kotyelelo lwelungu lwama-30) - ivelise ukuthunyelwa kwe-140+ kwiinyanga ezi-6 zokuqala

4. Amaphepha okuHlala — Ukuvula iSitishi se-Intanethi

Indawo nganye kwezili-12 ifumene iphepha lokumisa elizinikeleyo elakhiwe ngomhleli kaMewayz wokutsala nokuwisa. La maphepha abonise umfanekiso wendawo ethile, iishedyuli zeklasi, iitheyibhile zamaxabiso, kunye neefomu ezigxininisiweyo zokubhalisa eziqhagamshelwe ngokuthe ngqo kwiCRM kunye nenkqubo yentlawulo.

Kwiinyanga ezintandathu, 38% yabo bonke ubulungu obutsha buqale kwi-intanethi — ijelo ebekade lingekho ngaphambili. Umyinge wokuguqulwa komyinge kuwo onke amaphepha okufikela wawuyi-4.7%, xa kuthelekiswa nebenchmark yoshishino lokufaneleka kwe-2-3%.

Iziphumo zeRipple:Ngapha kweeNtlawulo

I-automation ayilungisanga ingxaki yentlawulo kuphela — itshintshe kakhulu indlela iForça Fitness esebenza ngayo.

Ukusasazwa ngokutsha kwabasebenzi: Abasebenzi abathathu abasisigxina ababechitha ixesha labo elininzi belandela intlawulo baye basasazwa ngokutsha kwiindima zamava amalungu. Ababini baba "ngabaququzeleli bempumelelo yamalungu" bagxile ekugcineni kunye nokuthengisa iiphakheji zoqeqesho lomntu. Omnye ufuduselwe kwindima yokuthengisa yedijithali, ukulawula amaphepha okumisa kunye nemidiya yoluntu - umsebenzi ikhonkco elingazange libe ne-bandwidth yalo.

Izigqibo eziqhutywa yiData: Ngayo yonke idatha yamalungu, imbali yokuhlawula, kunye neepateni zokuhamba kwiqonga elinye, uRicardo wayenokubona ekugqibeleni ukuba zeziphi iindawo ezingasebenzi kakuhle, zeziphi iziqendu zobulungu zinexabiso eliphezulu lokuphila, kwaye ngawaphi amaxesha osuku ayenowona mngcipheko wokungena. Ezi zigqibo ezinolwazi malunga nokucwangciswa kweklasi, amanqanaba abasebenzi, kunye nendawo ye-13th gym yabo (evulwe kwi-Q4 2025)

Ukwaneliseka kwelungu: Uphando lwe-Net Promoter Score (NPS), ngoku oluthunyelwe ngokuzenzekelayo nge-Mewayz, lubonise ukutsiba ukusuka kwi-32 ukuya kwi-51 - umtsi obalulekileyo kwimvakalelo yelungu eqhutywa ubukhulu becala kukupheliswa kweefowuni zentlawulo ezingafanelekanga kunye nokuba lula kolawulo lwe-akhawunti ye-self-service.

"Eyona nto imangalisayo yayingeyiyo imali esiyifumeneyo - yayiyindlela yokuziphatha kweqela lethu ephuculweyo. Akukho mntu wangena kwishishini lokuzilolonga ukuze enze iifowuni zokuqokelela. Ngoku abasebenzi bethu bachitha ixesha labo benceda amalungu ukuba afezekise iinjongo zabo, yinto ebesifanele ukuba siyenzile lonke ixesha. "
— Ricardo Menezes

Umxholo woShishino: Kutheni le nto ibalulekile kuShishino lwaseBrazil loQhagamshelwano

Ibali leForça Fitness libonisa umngeni obanzi woshishino. Ngokwe-IHRSA kunye nedatha yoshishino edityaniswe yiWorldMetrics kunye neWifiTalents:

  • I-Brazil ineziko 31,000 zokuzilolonga, uninzi lwalo naliphi na ilizwe ngaphandle kwe-United States.
  • Imarike yokufaneleka yaseBrazil ivelisa uqikelelo lwe$3.2 yeebhiliyoni ngonyaka, kodwa imida yenzuzo ye-avareji yeejim ezizimeleyo nje 10-15% — okuthetha ukuvuza kwengeniso kwiintlawulo ezingaphumelelanga kunokuba ngumahluko phakathi kwenzuzo nelahleko.
  • Post-bhubhane, ukwamkelwa kokufaneleka kwedijithali eBrazil kuye kwanda. Amalungu ngoku alindeleukubhalisa kwi-intanethi, ulawulo lwe-akhawunti ye-self-service, kunye neendlela zokuhlawula eziguquguqukayokuquka i-PIX, eqhutywe ngaphezu kwe-42 yeebhiliyoni zentengiselwano kwi-2024 kuphela (i-Banco Central do Brasil).
  • Ilungu lejim elichuliweyo eBrazil liphakathi 6-8% ngenyanga kuhlahlo lwabiwo-mali kunye namatyathanga aphakathi kwimarike — kunye ne-involuntary churn (ukungaphumeleli kwentlawulo) okuya kuthi ga kwi40% ye-churn iyonke (uqikelelo lombutho weFitness Brasil).

Kubanikazi bejimu abasebenza kule ndawo, izibalo zilula: ukuqokelelwa kwentlawulo ngokuzenzekelayo kunye nolawulo lwamalungu asinto ilula — licebo lokusinda.

Izinto eziphambili zokuThatha abanini boShishino loQoqosho

  1. I-Involuntary churn is fixable. Ulandelelwano lwe-dunning olucwangcisiweyo olunokhetho oluninzi lokubuyela emva lunokuthi lufumane kwakhona i-60-75% yeentlawulo ezingaphumelelanga ngokuzenzekelayo.
  2. Qinisekisa izixhobo zakho. Ukuqhuba iisistim ezi-4-5 ezingaxhunywanga kubiza ngaphezulu kwaye kudala iisilos zedatha. Iqonga elidityanisiweyo elifana neMewayz liphelisa ukudibanisa intloko kwaye likunika umthombo omnye wenyaniso.
  3. Nikeza nge-PIX kunye ne-boleto. E-Brazil, ukuhlawula ngekhadi letyala kuphela kushiya imali etafileni. Ukubuyela ngokuzenzekelayo kwiindlela zokuhlawula zendawo kuphucula ngokuphawulekayo amaxabiso okuqokelela.
  4. Unxibelelwano lwelungu oluzenzekelayo. Ulandelelwano olwamkelekileyo, izixhokonxa zokuzimasa, kunye nezikhumbuzi zohlaziyo zizixhobo eziqinisekisiweyo zokugcina ekungekho qela labantu linokuzenza ngokuqhubekayo kwisikali.
  5. Vula isitishi se-intanethi. Nakwishishini eliphathekayo elinjengendawo yokwenza umthambo, ukwazi ukubhalisa kwi-intanethi kunokuvelisa i-30-40% yobulungu obutsha — amalungu ekusenokwenzeka ukuba akazange angene ngeeyure zedesika engaphambili.
  6. Hlala kwakhona, musa ukunciphisa. I-automation ikhulula abasebenzi bomsebenzi wexabiso eliphezulu. I-ROI idibanisa xa abasebenzi be-admin bangaphambili beba ziindima zokuvelisa ingeniso.

    7. Inqaku leNdlela

    Olu phando luyingxelo edibeneyo esekwe kwiipateni eziqhelekileyo eziqatshelwe kuwo onke amashishini okuqina kusetyenziswa amaqonga eshishini onke. "I-Força Fitness" kunye ne "Ricardo Menezes" ziyimifanekiso eqingqiweyo. Iinkcukacha-manani zoshishino zifumaneka kwi-IHRSA, WorldMetrics, WifiTalents, kunye neBanco Central do Brasil. Iziphumo zomntu ngamnye zinokwahluka ngokobungakanani beshishini, imarike, kunye nendlela yokuphumeza.

    Ukulungele ukuSebenzisa uBulungu beGym yakho kunye neeNtlawulo?

    Joyina i-138,000+ yamashishini asebenzisa i-Mewayz ukwenza amatyala ngokuzenzekelayo, ukunciphisa i-churn, kunye nokubuyisela ingeniso elahlekileyo. Qala simahla — akukho khadi letyala lifunekayo.

    Isicwangciso samahala sanaphakade siyafumaneka · Intlawulo yenyanga eyi-$19/mo · iimodyuli ezidityanisiweyo ezingama-207

    Imibuzo Ebuzwa Rhoqo

    Nguwuphi owona mceli mngeni wezezimali uForca Fitness ebejongene nawo?

    IForça Fitness ibiphulukene ne-R$38,000 nyanga zonke ngenxa yokungaphumeleli kwengqokelela yentlawulo. Lo mthwalo wezolawulo ubufuna ukuba abasebenzi bachithe iiyure ezininzi belandela iintlawulo ngesandla, bethumela izikhumbuzo, kwaye behlaziya ubume bobulungu. Oku kungasebenzi kakuhle akwenzakali nje kuphela ukungena kwemali yabo kwangoko kodwa kukwanegalelo kwizinga eliphezulu lokurhwaphiliza kwamalungu, njengoko ukuphelelwa kweentlawulo kukholisa ukukhokelela ekurhoxisweni kobulungu.

    Incede njani iMewayz ukunciphisa iintlawulo ezingaphumelelanga ngama-73%?

    I-Mewayz izenzele yonke inkqubo yokuqokelela intlawulo. Inkqubo yayo idibanisa ngaphandle komthungo kunye namasango entlawulo yaseBrazil, ukuzama ngokuzenzekelayo ukuthengiselana okungaphumelelanga kunye nengqiqo ehlakaniphile kunye nokuthumela izikhumbuzo ezizenzekelayo kumalungu kwiindlela zokuhlawula ezihlaziyiweyo. Le ndlela yokujongana nezandla yaqinisekisa ukuba iintlawulo beziqokelelwa rhoqo, kufunyanwa i-R$456,000 kwingeniso yonyaka ebilahlekile ngaphambili.

    Abasebenzi bakwazi njani ukonga iiyure eziyi-162 ngenyanga kulawulo?

    Phambi kwe-Mewayz, abasebenzi babezilawula ngokwabo amatyala, baleqa iintlawulo, kunye ne-spreadsheets ezihlaziyiweyo. I-automation yeqonga iphatha yonke le nto, ikhulula iqela ukuba ligxile kumava amalungu kunye nokusebenza kwejim endaweni yemisebenzi yolawulo edinayo. Oku kongiwa kwexesha kuguqulela kwinkonzo engcono kwaye kucuthwe iindleko zabasebenzi.

    Ingaba inkqubo efana nale iyafikeleleka kwitsheyini yejim eneendawo ezininzi?

    Ewe. I-Mewayz yenzelwe ukuba ibe nokwehla kakhulu kwaye ingabizi kakhulu. Ngezicwangciso eziqala kwi-$ 19 / ngenyanga yokufikelela kwiimodyuli zayo eziphambili, imbuyekezo yotyalo-mali yayicacile kwi-Força Fitness. Isisombululo ngokukhawuleza sazihlawulela ngokwaso ngokufumana ingeniso elahlekileyo kunye nokunciphisa i-overhead yolawulo kwiindawo zabo ze-12.

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Metric Ngaphambi kweMewayz Emva kweMewayz Tshintsho
Iilahleko-ntlawulo yenyanga engaphumelelanga R$38,000 R$10,260 ↓ 73%
Ulawulo lweeyure kwimisebenzi yokuhlawula ~180 hrs/mo ~18 hrs/mo ↓ 90%
Umlinganiselo wenyanga welungu lenyanga 7.2% 4.25% ↓ 41%
Ilungu elitsha ixesha lokungena 25-30 min 4 min ↓ 85%
Ukusonjululwa kwengxabano yentlawulo 5-8 iintsuku <24 iiyure ↓ 85%
Ubhaliso kwi-intanethi (% yamalungu amatsha) 0% 38% Ijelo elitsha
Ixabiso lezixhobo zesoftware (ngenyanga) R$2,800 R$250 ↓ 91%