Ukusuka kwiNgcebiso ukuya kwii-Apps: Indlela abaCebisi be-Savvy abavelisa ngayo ubuchule babo

Ingxaki yoMcebisi: Ixesha lokurhweba ngeMali

Kangangamashumi eminyaka, imodeli yeshishini lokubonisana ilandele i-equation elula: iiyure ezisetyenziweyo zilingana nengeniso efunyenweyo. Abacebisi abakumgangatho ophezulu bayalela amaxabiso eyure anomtsalane-naphi na ukusuka kwi-200 yeedola ukuya kwi-500 yeedola + ngeyure-kodwa bajongana nesilingi yendalo. Zininzi kuphela iiyure ezihlawuliswayo evekini, kwaye ukonyuswa kufuna ukuqesha abacebisi abaninzi, nto leyo izisa ubuntsokotha bolawulo kunye nomgangatho ohlanjululweyo. Abona bacebisi abaphumeleleyo namhlanje baphula lo mzekelo ngokuguqula ubuchule babo obuphumelele nzima kwimveliso yesoftware enokunyuka.

Qwalasela umcebisi wezentengiso obiza i-300 yeedola ngeyure. Ukusebenza iiyure ezingama-30 ezihlawulelwayo ngeveki, benza malunga ne-450,000 yeedola ngonyaka. Kodwa kuthekani ukuba banokubamba isakhelo sabo esisisiseko sokwahlulwahlulwa kwabaphulaphuli kunye nokuphucula iphulo kwisixhobo sesoftware? Ngequbuliso, obo buchule bufanayo bunokusebenzela amakhulu abathengi ngaxeshanye, benze ingeniso ephindaphindiweyo ngelixa ukhulula umcebisi ekurhwebeni ngomzuzu ngamnye ngeedola. Olu tshintsho lusuka kumniki-nkonzo ukuya kumenzi wemveliso lubonisa elona thuba libalulekileyo kudliwano-ndlebe lwale mihla.

Amaqonga afana ne-Mewayz enze idemokhrasi ngolu tshintsho. Ngeemodyuli ezingama-208 ezakhelwe kwangaphambili ezigubungela yonke into ukusuka kwiCRM ukuya kuhlalutyo, abacebisi banokudibanisa ngokukhawuleza izisombululo zesoftware ezibandakanya iindlela zabo. Inqanaba lasimahla livumela uvavanyo, ngelixa indlela yemodyuli ithetha ukuba uhlawulela kuphela amacandelo owadingayo, ukwenza uphuhliso lwemveliso lufikeleleke nakwabo basebenza bodwa.

Kutheni i-Productizing Consulting Services yenza i-Financial Sense

Uqoqosho lokubonisana kwemveliso lunyanzelekile. Endaweni yeentlawulo zeprojekthi zexesha elinye okanye amalungiselelo okugcina okuvala amandla akho okufumana umvuzo, iimveliso zesoftware zidala ingeniso ephindaphindiweyo. Umcebisi oye wahlawulisa i-$ 10,000 kwintsebenziswano yeenyanga ezintathu ngoku unokunika ukubhaliswa kwesofthiwe kwi-$ 500 / ngenyanga. Ngabathengi abangama-20 kuphela, bahambelana nengeniso yabo yangaphambili-kodwa kubathengi abangama-50, baye bayiphinda kabini ngaphandle kokwandisa ixesha labo lokuzibophezela.

Iimveliso zesoftware zikwadala ii-asethi zeshishini ezixabisekileyo. Isenzo sokubonisana sinokuthengisa i-1-2 ngamaxesha engeniso yonyaka, ngelixa ishishini le-SaaS ngokuqhelekileyo liyala amaxesha angama-4-8 ngonyaka ngokuphindaphindiweyo. Le primiyamu yoqingqo-maxabiso ibonisa ukubaleka kunye nokuqikelelwa ukuba abatyali-mali baxabisa. Ngaphaya kweemetrics zemali, ukuveliswa kwemveliso kunciphisa ukuxhomekeka ekufumanekeni komcebisi ngamnye, kudala imodeli yoshishino eyomelela ngakumbi enokumelana nokuguquguquka kwabasebenzi okanye ukuguquguquka kweemarike.

Mhlawumbi okona kubalulekileyo, iimveliso zivumela abacebisi ukuba bancede abathengi abebengenako ukukwazi ukubanceda ngaphambili. Amashishini amancinci angenako ukuthethelela i-25,000 yeedola zothethathethwano anokuhlawula ngolonwabo i-$99/ngenyanga yesoftware enikezela ngezimvo ezifanayo. Oku kwandisa ukufikelela kwakho kwimarike ngelixa usenza umbhobho wabathengi abanokuthi ekugqibeleni baphucule kwiinkonzo zodliwano-ndlebe.

Iifemu zokubonisana ezixabisekileyo zeshumi leminyaka elizayo aziyi kuba zezona zineeyure ezihlawuliswayo, kodwa abo baye bavelisa ngokufanelekileyo ipropathi yabo yengqondo.

Ukuchongai-Productizable PracticeConsulting yonke Imveliso Yokubonisana ne-Product2 Consulting 2 iguqulela kakuhle kwisoftware. Into ephambili kukuchonga iinkqubo eziphindaphindwayo, izikhokelo, kunye nezixhobo zokwenza izigqibo ezinikezela ngexabiso elingaguqukiyo kubo bonke abathengi. Qala ngokwenza imephu iindibano zabathengi bakho ukuchonga iipateni. Yeyiphi imibuzo abasoloko beyibuza abathengi? Zeziphi iitemplate ozisebenzisayo kwakhona? Ziziphi izikhokelo zohlalutyo ezikhokela iingcebiso zakho?

Izinto eziqhelekileyo ezinokuveliswa ziquka izixhobo zokuvavanya ezixilonga imingeni yentlangano, iitemplates zokucwangcisa ezikhokela uphuhliso lweqhinga, i-diagnostic algorithms echonga amathuba okuphucula, kunye needashbhodi zokunika ingxelo ezilandelela iimetriki eziphambili. Umcebisi wezezimali usenokuvelisa indlela yokuqikelela ukuhamba kwemali, ngelixa umcebisi we-HR unokuguqula uvavanyo lokubandakanyeka kwabasebenzi lube liqonga lovavanyo oluzenzekelayo olunohlalutyo lokumakisha.

Izixhobo zoVavanyo kunye neZikhokelo zoDiagnostic

Abacebisi abaninzi baqala ngezixhobo zovavanyo ezinceda abathengi bazibonele iimfuno. Ezi zinokusuka kwiinkqubo ezilula zamanqaku ukuya kwii-algorithms ezintsonkothileyo zokuxilonga. Into ephambili kukubamba imigaqo yokugweba yomcebisi kwifomathi ezenzekelayo. Ngokomzekelo, umcebisi wezentengiso wedijithali unokuphuhlisa isixhobo sokuhlelwa kwewebhusayithi esivavanya izinto ze-SEO, izinto zamava omsebenzisi, kunye namathuba okuphucula ukuguqulwa-ngokubalulekileyo ukuvelisa inkqubo yabo yokuqala yokuphicothwa.

Iitemplates kunye ne-Workflow Automation

Abacebisi bavame ukuphuhlisa iitemplates zobunikazi zokuhanjiswa kwabathengi abaqhelekileyo: izicwangciso zeqhinga, iiplani zeprojekthi, iitshati zamanqaku okusebenza. Ezi zinokutshintshwa zibe zizixhobo zesoftware ezisebenzisanayo ezikhokela abaxumi kwinkqubo yokuyila ngelixa kuqinisekiswa ukungqinelana nendlela yokusebenza yomcebisi. Ukongeza i-automation ye-workflow ijika itemplates ezimileyo zibe ngamaqonga aguqukayo alandelela inkqubela kwaye akhawulezise amanyathelo alandelayo.

ISikhokelo seNyathelo ngeNyathelo sokwenza iMveliso yobuGcisa bakho

Ukuguqula iinkonzo zeengcebiso zibe yimveliso yesoftware kulandela inkqubo yemethodical elungelelanisa iimfuno zomxhasi kunye nokwenzeka kobugcisa.

1. Indlela yokusebenzaIndlela yokusebenza, i-IP yakho, i-IP, iSakhelo soHlolo, i-IP yakho. Chonga izinto ezizisa iziphumo ezilinganisekayo zabaxumi kwaye zinokubekwa emgangathweni.
2. Qinisekisa iMfuno yeMarike: Vavanya abaxhasi abakhoyo malunga nokuba zeziphi izixhobo abanokuzifumana zixabisekile njengemveliso ezizimeleyo. Vavanya uvakalelo lwexabiso kunye neempawu eziphambili.
3. Chaza uMba we-MVP: Qinisekisa ubuncinci bemveliso esebenzayo ehambisa ixabiso elingundoqo. Kuphephe ukunyuswa kwezinto ngokugxila kwi-20% yokusebenza enikezela nge-80% yeziphumo.
4. Khetha iPlatform Yakho yeTekhnoloji:Vavanya i-build-versus-buy options. Iiplatform ezifana ne-Mewayz zibonelela ngeemodyuli ezakhelwe ngaphambili ezinokuthi zenziwe ngokwezifiso, ukunciphisa kakhulu ixesha lophuhliso kunye neendleko.
5. Phuhlisa kwaye Uvavanye:Yakha imveliso yakho ngeempendulo zabathengi rhoqo. Qala ngeqela le-beta labathengi abakhoyo abayiqondayo indlela osebenza ngayo.
6. Qalisa kwaye uphindaphinde: Khuphela kwimarike ebanzi ngelixa ugcina imephu yendlela yophuculo lwexesha elizayo olusekwe kwimpendulo yabasebenzisi.

Le ndlela yokujongana nenqanaba inciphisa umngcipheko ngelixa iqinisekisa imveliso yokugqibela ngokunyanisekileyo ibonisa ubuchule bakho kwaye iyahlangabezana neemfuno zemarike. Indlela yemodyuli enikezelwa ngamaqonga afana ne-Mewayz ibaluleke kakhulu kwinqanaba lesi-4, njengoko abacebisi banokuhlanganisa iiprototypes ezisebenzayo ngeentsuku kuneenyanga, besebenzisa amacandelo okwakhiwa kwangaphambili kwimisebenzi eqhelekileyo efana nokulawulwa komsebenzisi, ukubonwa kwedatha, kunye nokunika ingxelo.

Iingqwalasela zeTekhnoloji: Yakha, Thenga, okanye Hlanganisa?

Izigqibo zeteknoloji zijongene neenkonzo zabo ezibalulekileyo. Ukwakha isoftware yesiko ukusuka ekuqaleni kunika ukuguquguquka okuphezulu kodwa kufuna utyalo-mali olubalulekileyo-ngokuqhelekileyo i-$50,000-$500,000+ kunye ne-6-18 ixesha lophuhliso lweenyanga. Ukuthenga isoftware engaphandle kweshelufu kunokukhawuleza kodwa kufuna ukuthomalalisa ukusebenza okubonisa indlela ekhethekileyo yokusebenza kwakho.

Umhlaba osakhasayo ophakathi—ukudibanisa izisombululo ezivela kumaqonga eemodyuli—unika eyona mimandla mibini yehlabathi. Ngeemodyuli ezifikelelekayo ze-Mewayz ze-API ezixabisa i-$4.99 nganye, abacebisi banokwenza izisombululo ezilungiselelweyo ezihlanganisa iindlela zabo ezithile ngelixa besebenzisa iziseko eziqinisekisiweyo zemisebenzi eqhelekileyo. Le ndlela inciphisa kakhulu ixesha lophuhliso kunye neendleko ngelixa ugcina i-intellectual property ekhethekileyo eyahlula umnikelo wakho.

Iingqwalasela eziphambili zobugcisa ziquka ukulinganisa (ingaba iqonga lingakhula kunye nesiseko somthengi wakho?), amandla okudibanisa (ngaba idibanisa nezixhobo ezisele zisetyenziswa ngabaxhasi bakho?), kunye nokhuseleko (ingakumbi olubaluleke kakhulu ekuphatheni idatha yomxhasi). Inketho yeleyibhile emhlophe ekhoyo nge-$100/ngenyanga ivumela abacebisi ukuba bagcine ukuhambelana kwebhrendi ngelixa besebenzisa iziseko zoncedo eziluqilima.

Ixabiso kunye nokuPakisha iMveliso yakho yeSoftware eNtsha

Ukutshintsha ukusuka kumaxabiso asekelwe kwiprojekthi ukuya kwiimodeli zobhaliso lwesoftware kufuna isicwangciso esilumkileyo. Abacebisi bahlala besenza impazamo yokuthoba iimveliso zabo phantsi kwamaxabiso, besilela ukunika ingxelo ngonikezelo lwexabiso oluqhubekayo. Amaxabiso asebenzayo abonisa kungekuphela nje ukusebenza kwesoftware kodwa nobuchule obuzinzisiweyo obuyenza ixabiseke.

Amaxabiso ahlanganisiweyo asebenza kakuhle kwisoftware ephuhliswe ngumcebisi:

• Essential Tier ($19-49/ngenyanga): Ufikelelo olusisiseko kwiinkqubo ezingundoqo kunye neetemplates, ezifanelekileyo kumashishini amancinane okanye abantu ngabanye
• Inqanaba lobuNgcali ($99-199/ngenyanga): Iimpawu ezongeziweyo ezifana nohlalutyo oluphambili, amandla okudibanisa, kunye nenkxaso ye-Tier >encinci yokucebisana ne-Tier> ($ 500 + / ngenyanga):Ukusebenza okupheleleyo kunye nokucwangciswa kwesiko, inkxaso ezinikeleyo, kunye neenkonzo zokuphunyezwa

Abacebisi abaninzi badibanisa ukubhaliswa kwesoftware kunye neenkonzo zokucebisa ezigciniweyo, ukwenza iminikelo ye-hybrid eyandisa ingeniso ngelixa igcina ubudlelwane obuphezulu kunye nabathengi abacwangcisiweyo. Le ndlela iyavuma ukuba ngelixa i-software inokwenza ngokuzenzekelayo imiba emininzi yokubonisana, ulwazi oluphezulu lwexabiso luhlala luvela ekutolikeni komntu kunye nokuqonda umxholo.

IziFundo zeNgcaciso: Abacebisi abaphumeleleyo ukwenza uTshintsho

Imizekelo yehlabathi lokwenyani ibonisa amandla okuguqula imveliso yobuchule bokubonisana. Umcebisi wophuhliso lobunkokeli siza kumbiza "uSarah" (igama litshintshiwe ukuze libe yimfihlo) ubiza i-15,000 yeedola ngenkqubo yakhe yoqeqesho lolawulo. Uchonge ukuba indlela yakhe yovavanyo—umdibaniso wobumnini weprofayili yobuntu kunye novavanyo lobuchule-inokwenziwa.

Esebenzisa uhlolo lukaMewayz kunye neemodyuli zohlalutyo, uSarah uphuhlise isixhobo sokuxilonga ubunkokeli ukuba imibutho inokunika ilayisensi ye-2,000 yeedola ngonyaka ngomphathi ngamnye. Kwisithuba seminyaka emibini, wayenabathengi abangama-85 abasebenzisanayo abasebenzisa isixhobo, evelisa i-170,000 yeedola kwingeniso ephindaphindiweyo kunye nomzamo omncinci oqhubekayo. Okubaluleke ngakumbi, isixhobo sisebenze njengejenereyitha ekhokelayo kwiinkonzo zakhe zokunxibelelana eziphezulu, kunye ne-30% yabasebenzisi besoftware abaphucula ukuya kwiindibano zoqeqesho ezigcweleyo.

Ngokufanayo, i-arhente yedijithali eyincutshe kwi-e-commerce optimization ivelise indlela yovavanyo lokuguqulwa kwayo kwiqonga lesoftware elichonga ngokuzenzekelayo amathuba okuphucula. Ngaphambili ukuhlawula i-$ 10,000 ngophicotho lwewebhusayithi, ngoku banikezela ngokubeka iliso okuqhubekayo ukusuka kwi-$ 299 / ngenyanga. Ishishini lesoftware ngoku livelisa i-60% yengeniso yalo ngelixa lifuna kuphela i-20% yexesha leqela labo, libavumela ukuba bakhule ngaphaya kwezithintelo zabo zangaphambili zamandla.

Ikamva leeNgqungquthela: Iimodeli zeeMveliso zeNkonzo eDityanisiweyo

Ezona nkampani ziphumeleleyo zokubonisana kwixesha elizayo aziyi kuba ngababoneleli benkonzo abasulungekileyo okanye iinkampani ezicocekileyo. Le ndlela ye-hybrid iyaqaphela ukuba ngelixa i-software inokuhambisa ngokufanelekileyo ukuqonda okusemgangathweni kunye nokuzenzekelayo imisebenzi ephindaphindayo, eyona mingeni yezoshishino enzima isaxhamla kubuchwephesha bomntu.

Abacebisi bokucinga phambili baphuhlisa "iinkonzo ezisongayo" kwiimveliso zabo zesoftware: inkxaso yokuphunyezwa, iiseshoni zokutolika ngobuchule, iinkonzo zokumisela isiko, kunye nobudlelwane obuqhubekayo bokucebisa. Oku kudala imithombo yengeniso emininzi ngelixa uqinisekisa ukuba abathengi bafumana ixabiso eliphezulu. I-software ijongene nokuphakanyiswa okunzima kokuhlalutya idatha kunye nenkqubo yokuzenzekelayo, ngelixa umcebisi egxininise kwisikhokelo sobuchule kunye nesicelo esilungiselelwe.

Njengobukrelekrele bokufakelwa kunye nokufunda komatshini kwangaphambili, umgca phakathi kwenkonzo kunye nemveliso uya kufiphala ngakumbi. Abacebisi abaseka iziseko zemveliso ezomeleleyo namhlanje baya kubekwa endaweni yokubandakanya izakhono ze-AI ezenza iminikelo yabo ibe yentsonkothile kwaye ixabiseke. Ifem yokucebisa eyenza imveliso yobungcali bayo ayizishiyi iingcambu zayo-iyaphuhla ukuze ikhonze abathengi ngokufanelekileyo ngelixa isakha ishishini elixabiseke ngakumbi, elinokwehla.

Utshintsho olusuka kwiinkonzo zeengcebiso ezimsulwa ukuya kudliwano-ndlebe olunemveliso lubonisa elona thuba likhulu lokukhula kunye nefuthe kumsebenzi wobugcisa. Ngokuqala ngophicotho olucacileyo lwepropathi enomgangatho wokuqonda, ukuqinisekiswa kwemfuno yemarike, kunye nokuxhasa amaqonga eemodyuli afana neMewayz, ungaluqala olu tshintsho ngomngcipheko omncinci kunye nowona mvuzo uphezulu onokubakho.

Imibuzo Ebuzwa Rhoqo

Zeziphi iintlobo zeenkonzo zokubonisana kulula kakhulu ukuvelisa?

Iinkonzo eziqhutywa bubuchwephesha ezineenkqubo eziphindaphindwayo—njengesakhelo sentengiso, imifuziselo yezemali, uhlolo lwe-HR, kunye noxilongo olusebenzayo—ziguqulela ngempumelelo kakhulu kwiimveliso zesoftware kuba zixhomekeke kwiindlela ezisemgangathweni kunezisombululo eziqhelekileyo.

Kuxabisa malini ukuphuhlisa imveliso yesoftware evela kubuchwephesha bokubonisana?

Iindleko ziyahluka ngokubanzi, kodwa ukusebenzisa iiplatifti zemodyuli ezifana ne-Mewayz kunokunciphisa iindleko zophuhliso ukuya kwi-$ 5,000-50,000 xa kuthelekiswa ne-$ 50,000-500,000 + yophuhliso lwesiko. Indlela yemodyuli ithoba kakhulu zombini iindleko kunye nexesha lokuthengisa.

Ngaba ndingakwazi ukunika iingcebiso zobuqu ecaleni kwemveliso yesoftware?

Ngokuqinisekileyo. Uninzi lwabacebisi abaphumeleleyo basebenzisa iimveliso zesoftware njengeminikelo yenqanaba lokungena elixhasayo kunokuba lithathe indawo yeenkonzo eziphezulu. Abathengi abaninzi baqala ngesoftware emva koko baphucule ukuya kudliwano-ndlebe olulolwakho ukuze kuphunyezwe okuntsokothileyo okanye isikhokelo sobuchule.

Ndiyikhusela njani ipropathi enomgangatho ophezulu wokuqonda xa ndivelisa iindlela zokubonisana?

Sebenzisa izivumelwano zelayisensi, imigaqo yenkonzo ekhusela indlela yokusebenza yakho, kwaye ucingele urhwebo lwamagama awodwa esikhokelo. Isoftware ngokwayo ibonelela ngokhuseleko njengoko i-algorithms esisiseko kunye nokuhamba komsebenzi kunzima ukukopa kuneendlela ezibhaliweyo.

Yeyiphi eyona mpazamo inkulu eyenziwa ngabacebisi xa bevelisa iinkonzo zabo?

Eyona mpazamo ixhaphakileyo kukugqithisela ngobunjineli kwimveliso yokuqala. Qala ngemveliso encinci esebenzayo eyisombulula ingxaki enye kakuhle, emva koko uphindaphinde ngokusekelwe kwimpendulo yomxhasi kunokuzama ukwakha isisombululo esigqibeleleyo ukususela kusuku lokuqala.