Abacebisi beFranchise: Indlela iSofthiwe-yeLayibhile eMhlophe eyivula ngayo iMpumelelo yoMxumi weNdawo ezininzi

Ingxaki yoMcebisi weFranchise: Ukukala izisombululo kuzo zonke iindawo

USarah, umcebisi worhwebo oneminyaka eli-15 yamava, ujongene nengxaki eqhelekileyo. Umxhasi wakhe, indawo yokutyela ekhula ngokukhawuleza eneendawo ezingama-47, idinga isoftware yokusebenza emanyeneyo. Indawo nganye isetyenziselwe iinkqubo ezahlukeneyo zokuhlawula, uluhlu lwempahla, kunye nengxelo yabathengi. I-ofisi yequmrhu iye yasokola ukufumana idatha enentsingiselo, ngelixa abarhwebi bakhalaza malunga nobunzima. USarah wayefuna isisombululo esinokukhula ngaphandle komthungo ngelixa egcina ukuhambelana kophawu kuzo zonke iindawo.

Lo mzekelo udlala yonke imihla kwihlabathi labacebisi borhwebo. Ngokuka-Franchise Business Review, i-73% yamashishini eendawo ezininzi asokola ngokungaguquguquki kokusebenza kuwo wonke uthungelwano lwawo. Indlela eqhelekileyo yokuhlanganisa izisombululo zesoftware ezininzi idala uqhekeko olujongela phantsi elona xabiso lithenjisiweyo le-franchise: iinkqubo eziqinisekisiweyo kunye namava omthengi angaguqukiyo.

Faka izixokelelwano zeshishini elineleyibhile ezimhlophe ezifana neMewayz. La maqonga abonelela ngesiqwenga esingekhoyo kwisixhobo somcebisi we-franchise-isisombululo esimanyeneyo esinokuphawulwa njengenkqubo yobunini yomcebisi ngelixa sijongana neemfuno ezithile zabathengi beendawo ezininzi.

Kutheni i-White-Label Software ibetha izisombululo zePiecemeal

Abacebisi bamashishini ngokwesiqhelo bebejongana neendlela ezintathu ezingonelisiyo: cebisa isoftware engaphandle kweshelufu engalungelanga ncam, ukwakha izisombululo zesiko ngeendleko ezithintelwayo, okanye ukudibanisa kunye amaqonga amaninzi adala amaphupha amabi okudibanisa. Amaqonga eeyileyibhile ezimhlophe aphelisa oku kuvumelana ngokunikezela:

• Ukungaguquguquki kwebhrendi kuzo zonke iindawo ezinophawu lwesiko
• Ulawulo oluphakathi kunye nemvume yendawo ethile
• Ixabiso elinokukhawulezaekhula kunye nenethiwekhi ye-franchise
• Iimodyuli ezidityanisiweyo ezithetha omnye nomnye ngaphandle komthungo

Qwalasela amanani: Abacebisi abasebenzisa izisombululo ze-white-label babika i-68% ngokukhawuleza ukuphunyezwa kwamaxesha xa kuthelekiswa neenkqubo ezenziwe ngokwezifiso. Okona kubaluleke kakhulu, ukugcinwa kwabaxumi kuphucula nge-42% kuba isoftware ifakwe kubudlelwane obuqhubekayo bokucebisana.

Impembelelo yezeMali kwiiNdlela zokuNxibelelana

Isoftware eneleyibhile emhlophe iguqula imodeli yengeniso yabacebisi borhwebo. Esikhundleni semirhumo yokuphunyezwa kwexesha elilodwa, abacebisi banokuseka imijelo yengeniso ephindaphindiweyo ngokusebenzisa iinkonzo zolawulo lwesoftware. Omnye umcebisi esisebenza naye wenza i-$12,000 ngenyanga kwingeniso nje ngokulawula iimeko zeMewayz zabathengi.

IiModyuli eziPhambili zonke iiMcebisi zeFranchise ziyazifuna

Ayizizo zonke iimodyuli ezenziwe zalingana xa unceda abathengi beendawo ezininzi. Ngokusekwe kwidatha evela kubacebisi abasebenzisa iMewayz kubasebenzisi be-138K, ezi modyuli zibonelela ngempembelelo ephezulu:

I-CRM ephakathi kunye noLawulo lweNdawo

Abacebisi beFranchise kufuneka bancede abathengi balawule ubudlelwane babathengi kuzo zonke iindawo ngelixa behlonipha imida yemimandla. Imodyuli yeCRM ivumela inkampani ukuba ibone idatha yomthengi edityanisiweyo ngelixa iindawo zomntu ngamnye zifikelela kuphela kwindawo yazo ethile. Oku kusombulula isikhalazo esixhaphakileyo sabarhwebi bacinga ukuba inkampani "iba" idatha yomthengi wabo.

Ukuphunyezwa okusebenzayo: Cwangcisa izihluzi ezisekelwe kwindawo ezikhokelela kumthengi ofanelekileyo ngokusekwe kwijografi, uqinisekisa ukuhanjiswa okufanelekileyo ngelixa ugcina imigangatho yebhrendi yokusebenzisana nomthengi.

I-Inventory eManyeneyo kunye nokuthengwa kwempahla

Ulawulo loluhlu lweendawo ezininzi luzisa imingeni eyodwa. Imodyuli yoluhlu kwiiplatifti zeleyibhile emhlophe yenza ukuba:

• Ukuthenga kwindawo eyodwa ngamaxabiso angqale kwindawo
• Ixesha lokwenyani lokulandelela uluhlu kuzo zonke iindawo
• Uhlenga-hlengiso oluzenzekelayo ngokusekelwe kuhlalutyo oluqikelelweyo
• Ukulandelela ukusebenza komthengisi ngendawo

Umxhasi omnye wefranchise wehlise iindleko ze-inventri ngama-23% ngokulula ngokusebenzisa amandla okuthenga ahlangeneyo azo zonke iindawo ngeqonga lomcebisi wabo weleyibhile emhlophe.

Isicwangciso-qhinga sokuSebenzisa: Ukukhutshwa kwiiNdawo zonke

Owona mceli mngeni mkhulu abajongene nawo abacebisi borhwebo ayikukhethi isoftwe eyiyo-uyiphumeza ngempumelelo kuthungelwano lwamalungelo orhwebo ngamanye amaxesha. Nantsi indlela eqinisekisiweyo yenyathelo nenyathelo:

1. Inkqubo yokuLingwa (iindawo ze-2-4): Qala nge-franchisees yakho eninzi yokubambisana. Qhuba imikhwa enzima kwaye wakhe amabali empumelelo.
2. Ukukhutshwa ngeSigaba (indawo 5-20): Ukuphunyezwa ngokommandla okanye uhlobo lwabathengi, usebenzisa izifundo ezivela ku-pilot.
3. Ukuphunyezwa ngokupheleleyo (iindawo ezingama-21+): Lungiselela iinkqubo kwaye uxhathise abantu abamkela kwangethuba njengeentshatsheli.
4. Ulungiso oluqhubekayo: Qhubeka uqokelela ingxelo kwaye ucokise inkqubo.

Umba wempumelelo ebalulekileyo: Bandakanya abathengisi kwinkqubo yoqwalaselo. Xa beziva bengabanini benkqubo, amazinga okwamkelwa axhuma ukusuka kuma-45% ukuya kuma-89%.

"Iqonga leleyibhile emhlophe yaba sisixhobo sethu esiyimfihlo. Singanikezela ngokusebenza kwinqanaba loshishino kwiifranchise zayo nayiphi na isayizi ngelixa sigcina uphawu lwethu njengomboneleli wesisombululo. Ukugcinwa kwabathengi bethu kuphindwe kathathu." -UMichael Torres, iFranchise Solutions Inc.

Uhlalutyo lweDatha: Isindululo seXabiso esitsha soMcebisi

Isoftware eneleyibhile emhlophe iguqula abacebisi borhwebo ukusuka kubaphumezi ukuya kubacebisi beqhinga ngohlalutyo lwedatha. Imodyuli yohlalutyo ibonelela ngezimvo ebezikho ngaphambili kumaqumrhu amakhulu kuphela:

• Ukuthelekisa ukusebenza kwiindawo zonke
• Iipatheni zokuziphatha kwabathengi ngokwengingqi
• Imilinganiselo yokusebenza kakuhle
• Imodeli eqikelelweyo yezigqibo zokwandisa

Abacebisi abasebenzisa olu hlalutyo banika ingxelo ye-57% ephezulu yamanqaku okwaneliseka kwabathengi kuba banokubonisa i-ROI ebonakalayo kwiingcebiso zabo.

Ukwenziwa kweeDashbhodi zesiNtu zaBathabathi nxaxheba abohlukeneyo

Amandla okwenene avela kuhlalutyo lokulungisa ukuya kubaphulaphuli abohlukeneyo. Ubunkokeli benkampani bufuna iimethrikhi zokusebenza ezikumgangatho ophezulu, ngelixa ii-franchisees zifuna idatha yokusebenza ethile yendawo. Abaphathi bemimandla bafuna ucazululo oluthelekisayo kwingingqi yabo yonke. Amaqonga eeyileyibhile ezimhlophe avumela abacebisi ukuba benze iidashboards ezinendima ethile ezinikezela kanye oko kufunwa ngumntu ngamnye ochaphazelekayo.

Iimodeli zeXabiso eziSebenza kubaCebisi kunye naBaxumi

I-$100/ngenyanga intlawulo yeleyibhile emhlophe yamaqonga afana ne-Mewayz idala amathuba anomtsalane womda kubacebisi. Iindlela zobuchule zokubeka amaxabiso ziquka:

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Umzekelo weMarkup: Ukuhlawula abathengi umrhumo wendawo nganye ngaphezu kweendleko zeqonga. Umzekelo: Iqonga lixabisa i-$5/indawo/ngenyanga, hlawula umxhasi nge-$15/indawo/ngenyanga.

Amaxabiso aSekwe kwiXabiso: Bundle isoftwe eneenkonzo zokucebisa. Umzekelo: $500/ngenyanga kwindawo nganye iquka ukufikelela kwisoftware, uqeqesho, kunye nophononongo lokuphucula ngekota.

Amaxabiso aSekwe kuMsebenzi: Imirhumo ebotshelelwe kwiziphumo eziphunyeziweyo. Umzekelo: Umrhumo osisiseko kunye nepesenti yokonga kweendleko okanye ukonyuka kwengeniso okubangelwa yinkqubo.

Abacebisi banika ingxelo ye-avareji ye-gross margins yama-68% kwiinkonzo zesoftware eneleyibhile emhlophe xa zibekwe ngokufanelekileyo njengenxalenye yesindululo sexabiso labo lilonke.

Ixesha elizayo-Ubungqina bokuSebenza kwakho kokuBonwa

Ubume bokubonisana ngelungelo lokuthengisa buvela ngokukhawuleza. Abathengi balindele izisombululo zetekhnoloji njengeminikelo eqhelekileyo, hayi izongezo. Amaqonga eebhodi ezimhlophe abeka abacebisi ngokubaluleka kwexesha elide ngu:

• Ukudala imijelo yengeniso eqhubekayo egudileyo imijikelo yokubonisana
• Ukwakha ubudlelwane obunzulu nabaxumi ngolawulo oluqhubekayo lwesoftware
• Ukwahluka kwabo bakhuphisana nabo abanikela iingcebiso zobuchule kuphela
• Ukunyuswa konikezelo lwenkonzo ngaphandle kokunyuka kwabasebenzi ngokulinganayo

Njengokuba omnye umcebisi wasixelela: "Iqonga leleyibhile emhlophe alizange lithathe indawo yokubonisana kwethu-lenze ukuba lixabiseke ngakumbi. Siye sasuka ekucebiseni abathengi malunga nokuba benze ntoni ukuze sibabonise kanye indlela yokwenza oko."

Ikamva lelabacebisi abadibanisa ubuchule bobuchule kunye nezixhobo ezisebenzayo zokuphumeza. Iinkqubo zokusebenza zeshishini elineleyibhile ezimhlophe zibonelela ngeqonga lokuzisa zombini-ngatshintshiyo kulo naliphi na inani leendawo.

Imibuzo Ebuzwa Rhoqo

Kunzima kangakanani ukuseta isoftwe yeleyibhile emhlophe kwindawo ezininzi?

Amaqonga anamhlanje ayilelwe ukusasazwa kweendawo ezininzi. Ngocwangciso olululo, ungakhwela kwiindawo ezili-10-15 ngenyanga emva koqwalaselo lokuqala.

Ngaba abarhwebi bayakwazi ukwenza isoftware ngokwezidingo zabo ezithile?

Ewe, ngokwezikhokelo zeshishini. Eyona ndlela ilungileyo kukuseka imigangatho ekungaxoxiswana ngayo ngelixa uvumela ubhetyebhetye kwiindawo ezingachaphazeliyo ukuhambelana kwebhrendi.

Kwenzeka ntoni ukuba umntu osebenzisa ilungelo lokuthengisa amalungelo awo uyayishiya inkqubo?

Amalungiselelo okuphatheka kwedatha kufuneka aqukwe kwizivumelwano zefranchise. Iqonga kufuneka livumele ukuthumela ngaphandle idatha yendawo ethile ngelixa ukhusela ipropathi enomgangatho ophezulu wokuqonda.

Siluphatha njani uqeqesho kumanqanaba ahlukeneyo eteknoloji?

Yenza iinkqubo zoqeqesho ezinamanqanaba-ezisisiseko kubamkeli abangafuniyo, abaqhubele phambili kubasebenzisi abanobuchule bobugcisa. Sebenzisa iimpawu zokufundisa ezakhelwe ngaphakathi zeqonga kwaye unikezele ngenkxaso eqhubekayo.

Ngaba isoftware inokudityaniswa neenkqubo ezikhoyo zefranchise?

Uninzi lwamaqonga aneleyibhile emhlophe anikezela ngofikelelo lwe-API ($4.99/modyuli) ukudibanisa nesoftware yokubala, iisistim zokuthengisa, kunye nezinye izixhobo zefranchise.

Imibuzo Ebuzwa Rhoqo

Kunzima kangakanani ukuseta isoftwe yeleyibhile emhlophe kwindawo ezininzi?

Amaqonga anamhlanje enzelwe ukusasazwa kweendawo ezininzi, kunye nokuphunyezwa ngokuqhelekileyo kuthatha iiveki ezi-2-4 kuqwalaselo lokuqala olulandelwa kukukhwela iindawo eziyi-10-15 ngenyanga kusetyenziswa iitemplates eziqhelekileyo.

Ngaba abarhwebi bayakwazi ukwenza isoftware ngokwezidingo zabo ezithile?

Ewe, ngokwezikhokelo zeshishini esekiweyo. Olona qheliselo lungcono kukudala imigangatho engaxoxisiyo yemisebenzi ejongene nabathengi ngelixa uvumela ubhetyebhetye kwiindawo zokusebenza ezingachaphazeli ukuhambelana kwebhrendi.

Kwenzeka ntoni kwidatha ukuba umxhasi ushiya inkqubo?

Ukuphatheka kwedatha kufuneka kuqwalaselwe kwizivumelwano zefranchise. Iqonga kufuneka livumele ukuthumela ngaphandle idatha yokusebenza yendawo ethile ngelixa ukhusela ipropathi enomgangatho ophezulu wokuqonda kunye nogcino-lwazi lwabathengi.

Siluphatha njani uqeqesho kumanqanaba ahlukeneyo obuchule bobugcisa?

Sebenzisa iinkqubo zoqeqesho ezinamanqanaba aneemodyuli ezisisiseko zabamkeli abangafuniyo kunye neempawu eziphambili kubasebenzisi abasebenzisa itekhnoloji, ezincediswa ziimfundiso zeqonga ezakhelwe ngaphakathi kunye nezibonelelo zenkxaso eziqhubekayo.

Ngaba isoftware inokudityaniswa neenkqubo ezikhoyo zefranchise njengePOS okanye isoftware yokubala?

Uninzi lwamaqonga amhlophe aneleyibhile anikezela ngofikelelo lwe-API (ngokuqhelekileyo i-$4.99/imodyuli) ukudibanisa neesistim zokuthengisa indawo, isoftware ye-accounting, kunye nezinye izixhobo ezibalulekileyo zefranchise yokuhamba kwedatha engenamthungo.

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