I-E-Commerce Email Automation: Ulandelelwano oluqinisekisiweyo oluqhuba i-30% yeNgeniso engaphezulu

I-Email Automation Revolution kwi-E-Commerce

Ngelixa imidiya yoluntu kunye neentengiso ezihlawulwayo zibamba iintloko, ukuthengiswa kwe-imeyile kuhlala kuyintshatsheli yengeniso engenakuphikiswa kumashishini e-e-commerce. Ngokwedatha yamva nje, i-imeyile ivelisa i-42 yeedola kwi-1 nganye yeedola ezichithiweyo-i-ROI edibanisa amanye amajelo. Kodwa umlingo wokwenyani uyenzeka xa uzenza ngokuzenzekelayo le nkqubo. Ulandelelwano lwe-imeyile oluzenzekelayo lubalelwa ngaphezulu kwe-30% yengeniso ye-imeyile iyonke kwiimveliso ze-e-commerce eziphumeleleyo, kodwa uninzi lwamashishini alukhuhlanga umphezulu wento enokwenzeka. Umahluko phakathi kokuthumela udubulo lwentengiso ngamaxesha athile kunye nokuqhuba ulandelelwano oluntsonkothileyo oluzenzekelayo ngumahluko phakathi kokuzabalaza ukufikelela usukelo nokuqhuba ngokuqhubekayo ukukhula kwengeniso eqikelelwayo.

Kutheni ulandelelwano oluzenzekelayo lungaxoxiswana kwi-E-Commerce

Imikhankaso ye-imeyile ye-Manual ifuna uhoyo rhoqo kwaye iphosa amathuba abalulekileyo. Ulandelelwano oluzenzekelayo lusebenza i-24/7, ukubamba ixabiso kuyo yonke indawo yokuchukumisa umthengi. Qwalasela oku: I-75% yabathengi be-intanethi bayazishiya iinqwelo zabo, kodwa ii-imeyile zokubuyisela ngokuzenzekelayo zinokubuyisela i-10-15% yaloo ntengiso ilahlekileyo. Leyo yingeniso ebiya kuthi shwaka ngonaphakade. Ngaphaya kokubuyiswa kwenqwelo, ulandelelwano oluzenzekelayo lwakha ubudlelwane, lwandise ixabiso lobomi, kwaye lwenza ingeniso eqikelelwayo engaxhomekekanga kwingqalelo yakho yemihla ngemihla.

Amaqonga afana ne-Mewayz enza ukuphumeza olu landelelwano lube lula ngokumangalisayo. Ngeetemplates ezakhiwe kwangaphambili kunye nabahleli be-drag-and-drop, noosomashishini ababodwa banokusebenzisa i-automation yenqanaba leshishini. Udibaniso lweCRM luthetha ukuba idatha yomthengi ihamba ngaphandle komthungo phakathi kwevenkile yakho engaphambili, iiprofayili zabathengi, kunye namaphulo e-imeyile-ukuqinisekisa ukuba umyalezo ngamnye uziva ungumntu kwaye ufanelekile.

Ulandelelwano lwe-imeyile yoRhwebo lwe-E-mail yonke iMfuno yeShishini

1. Ulandelelwano olwamkelekileyo: Imiba yakho yokuQiniseka kokuQala

Ababhalisi abatsha ngabona baphulaphuli babandakanyekayo. Ulandelelwano olwamkelekileyo lwe-imeyile eyi-3 eyenziwe kakuhle lunokwenza ingeniso eyi-3x ngaphezulu nge-imeyile nganye kunemiyalezo yokuthengisa eqhelekileyo. Qala ngombulelo olula, landela ngebali lebhrendi yakho, kwaye ugqibezele ngonikezelo lwezaphulelo zobuchule. Injongo ayikokuguqulwa nje kwangoko-kukubeka ithoni kubudlelwane bexesha elide.

2. UkuBuyiswa kweNqwelo eLahliweyo: Ingeniso ejingayo ePhantsi

Oku ngokungathandabuzekiyo lolona landelelwano lunenzuzo kakhulu kwi-e-commerce. Uthotho lwe-imeyile ezi-3 ezithunyelwe kwiiyure ezingama-72 zinokubuyisa izigidi kwingeniso elahlekileyo. I-imeyile yokuqala kufuneka ibe sisikhumbuzo esithambileyo esithunyelwe kwiiyure nje ezimbalwa, eyesibini yongeza ubungqina boluntu okanye ungxamiseko, kwaye eyesithathu ihlala ibandakanya isaphulelo sokugqibela. Amashishini asebenzisa i-automation ye-Mewayz abona amazinga okubuyisela phakathi kwe-12-18% ngokwenza ezi imeyile ezenzelwe wena ngezona zinto zilahliweyo.

3. Ukulandelisa emva kokuThenga: Ukuguqula abathengi babe ngabaGqwetha

Emva kokuba umntu ethengile, ubudlelwane buyaqala. Ulandelelwano lwasemva kokuthenga lokubulela abathengi, ukucela uphononongo, kunye nokubonelela ngeemveliso ezixhasayo kwandisa amaxabiso okuthenga ngokuphindaphindiweyo ukuya kuthi ga kwi-27%. Olu landelelwano lubonisa ukuba uyakhathala malunga namava abo ngaphaya kwentengiso yokuqala.

Ulandelelwano oluPhambili lokuKhula kweNgeniso

Amaphulo oBuyela kuBaxumi abaphelelwe lixesha

Abathengi abangathenganga kwiintsuku ezingama-90+ banamathuba angama-60% okubuya ngaphandle kokungenelela. Ulandelelwano lweqhinga lokuwina-umva olunikezela ngeenzuzo ezikhethekileyo lunokuvuselela i-15-20% yabathengi abaleleyo. Yahlula aba baphulaphuli ngokusekelwe kwixabiso labo langaphambili lokuthenga ngempembelelo ephezulu.

Upsell kunye ne-Cross-Sell Sequences

Abathengi abathenga iimveliso ezithile bahlala befuna izinto ezinxulumeneyo. Ulandelelwano oluzenzekelayo olucebisa iimveliso ezihambelanayo 7-14 iintsuku emva kokuthenga jonga amazinga okuguqulwa kwe-8-12%. Umzekelo, umntu othenga ikhamera usenokufumana ii-imeyile malunga neelensi, iitripods, kunye nezifundo zokufota.

Ukuphumeza Ulandelelwano Lwakho: ISikhokelo seNyathelo ngeNyathelo

Inyathelo loku-1: Imephu yohambo lwakho lomThengi
Chonga yonke indawo yokubamba kutyelelo lokuqala ukuphinda ukuthenga. Qaphela apho ii-imeyile ezizenzekelayo zinokuphucula amava okanye zibuyise ilahleko enokwenzeka.

Inyathelo 2: Cwangcisa iziQinisekiso
Kwiqonga lakho le-imeyile, chaza ukuba zeziphi izenzo ezibangela ulandelelwano ngalunye. Ukulahlwa kwenqwelo, i-trigger yongeza kwinqwelo ngaphandle kokuthenga ngexesha elimisiweyo.

Inyathelo lesi-3: Yenza iSakhelo se-imeyile yakho
Phuhlisa iitemplates kwi-imeyile nganye ngokulandelelana. Qinisekisa ukuba zenziwe ngeselula kwaye ziyahambelana nelizwi lebhrendi yakho.

Inyathelo lesi-4: Yahlula abaphulaphuli bakho
Ayingabo bonke abathengi abafanele ukufumana imiyalezo efanayo. Sebenzisa imbali yokuthenga, ukuziphatha kokukhangela, kunye namanqanaba othethathethwano ukwenza amacandelo ekujoliswe kuwo.

Inyathelo lesi-5: Vavanya kwaye uLungise
Imigca yezifundo yovavanyo lwe-A/B, amaxesha okuthumela, kunye nezibonelelo. Nophuculo oluncinci ludibanisa kakhulu kumawaka ee-imeyile.

"Iimpawu ze-e-commerce eziphumelele kakhulu ziphatha i-automation ye-imeyile njengeyona ndlela ingundoqo yengeniso, kungekhona nje iqhinga lokuthengisa. Batyala imali kwiindlela ezicwangcisiweyo ezisebenzayo ngelixa belele, beguqula abathengi bexesha elilodwa babe ngabathengi ubomi bonke."

Ukumeta Okubalulekileyo: Iimetriki ze-imeyile ezingundoqo

• Ingeniso nge-imeyile nganye: Eyona metric yokugqibela-ingakanani i-imeyile nganye eyenziwayo eyenza
• Izinga lokuguqulwa: Ipesenti yabamkeli abagqibezela isenzo esifunekayo
• Inqanaba lokuKhula koLuhlu: Sikhula ngokukhawuleza kangakanani isiseko sakho somrhumo
• Ireyithi yokungabhalisi: Isalathisi sokufaneleka kunye nemiba yamaxesha amaninzi
• Automation ROI: Ingeniso eyenziwe yahlulwe ngexabiso leqonga lakho le-imeyile

Amaqonga afana ne-Mewayz abonelela ngohlalutyo olwakhelwe ngaphakathi olulandelela ezi metrics kuzo zonke izilandelelwano zakho, zenza ulungiselelo lube lula. Abona baqhuba kakuhle baphonononga ezi metrics rhoqo ngenyanga kwaye bahlengahlengise ulandelelwano lwazo ngokufanelekileyo.

Iimpazamo eziSebenzayo eziSebenzayo eziSebenzisa iNgeniso

1. Ukuthumela ii-imeyile ezininzi kakhulu: Unxibelelwano olugqithisileyo lubangela ukuba abantu bangabhalisi. Ulandelelwano lwesithuba ngokufanelekileyo.
2. Isiqulatho seGeneric: Ukwenza okuthandwa nguwe ngaphaya nje kwegama lokuqala kwandisa uthethathethwano ngama-35%.
3. Ukungahoyi uLungiso lweMobile: I-60% yee-imeyile zivulwa kwizixhobo eziphathwayo.
4. AkuVavanywa: Into esebenzayo kwabanye abaphulaphuli isenokungasebenzi kwabanye.
5. Ukucwangcisa kunye nokulibala: Hlaziya rhoqo ulandelelwano lwakho ngokusekelwe kwidatha yokusebenza.

Ikamva le-E-Commerce Email Automation

Njengoko i-AI isiba phucukileyo, lindela ulandelelwano lwe-hyper-personalized olulungelelanisa ngexesha lokwenyani ngokusekelwe kwindlela yokuziphatha komntu. Yiba nomfanekiso we-imeyile yenqwelo eshiyiweyo ebandakanya ngokuzenzekelayo isaphulelo esilinganiswe kubuntununtunu bexabiso lomthengi othile. Okanye ulandelelwano lwamkelekile oluhlengahlengisa imiyalezo yabo ngokusekwe kwindlela umrhumi ayifumana ngayo ivenkile yakho. Iibrendi ezamkela ezi nkqubela phambili ziya kudala amava e-imeyile abaluleke kakhulu kangangokuba abathengi bajonge phambili ukuwafumana.

Umqobo ekuphumezeni umatshini wokwenza izinto ezintsonkothileyo awuzange ube phantsi. Ngamaqonga afana ne-Mewayz abonelela ngezicwangciso ezifikelelekayo eziqala kwi-19 yeedola / ngenyanga, kunye neempawu ze-e-commerce ezivelayo zinokusasaza ulandelelwano obelulodwa kubathengisi beshishini. Umbuzo awungowokuba uyakwazi na ukuphumeza olu landelelwano-kukuba awukwazi na ukungakwazi.

Qala ngolandelelwano olunye. Ukulinganisa impembelelo yayo. Emva koko wakhe ukusuka apho. Ngeentsuku ezingama-90, uya kufumanisa ukuba ulandelelwano lwe-imeyile oluzenzekelayo lube ngowona mthombo uthembekileyo wengeniso, usebenza ngokungadinwa ukukhulisa ishishini lakho ngelixa ugxile kuyo yonke enye into.

Imibuzo Ebuzwa Rhoqo

Zingaphi ii-imeyile ekumele zibe kulandelelwano lwenqwelo eshiyiweyo?

Ngokuqhelekileyo ii-imeyile ezi-3 zithunyelwa ngaphezu kweeyure ezingama-72: isikhumbuzo kwiiyure ezimbalwa emva kokulahlwa, okwesibini kunye nobungqina bentlalontle okanye ungxamiseko kwiiyure ezingama-24, kunye nesipho sokugqibela kwiiyure ezingama-72.

Leliphi elona xesha lifanelekileyo phakathi kwee-imeyile ezizenzekelayo?

Iyahluka ngokohlobo lolandelelwano, kodwa ngokuqhelekileyo iiyure ezingama-24-48 phakathi kwe-imeyile zinqanda ababhalisi abaninzi ngelixa ugcina amandla.

Ndingakwazi ukwenza ii-imeyile kumashishini emveliso ebonakalayo?

Ngokuqinisekileyo. Ulandelelwano oluzenzekelayo lusebenza kuzo zombini imveliso yenyama kunye neyedijithali, kunye nezaziso zokuthumela kunye nokulandelela ukuhanjiswa okusebenzayo ngokukodwa kwimpahla ebonakalayo.

Ndingathumela ngokukhawuleza kangakanani i-imeyile yokuqala yenqwelo eshiyiweyo?

Ngaphakathi kwe-1-4 iiyure zokulahlwa xa injongo yokuthenga iphezulu. Ukulibazisa ixesha elide kunciphisa kakhulu amazinga okubuyisela.

Yeyiphi ipesenti yengeniso kufuneka ivele kwi-imeyile ezenzekelayo?

Iimpawu zorhwebo eziphezulu ze-e-commerce zenza i-20-35% yengeniso yazo kulandelelwano oluzenzekelayo, kunye nolandelelwano olwamkelekileyo kunye nolushiyiweyo lweenqwelo ezisebenza kakhulu.

Ukulungele ukwenza lula imisebenzi yakho?

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