Ngaphaya kwe-imeyile yolwamkelo: I-8 yokuSetyenziswa okuzenzekelayo okuguqulela abathengi be-E-Commerce

Umbutho wokuThengisa oThulileyo: Kutheni i-imeyile i-Automated MVP yakho ye-E-Commerce

Khawufane ucinge umthengisi osebenza nge-24/7, akaze athathe ikhefu lekofu, kwaye ulandele ngokwakho umtyeleli ngamnye kwivenkile yakho. Oko kungamandla angasetyenziswanga kwisicwangciso se-imeyile enziwe kakuhle. Kumashishini e-e-commerce, i-imeyile ayisojelo lonxibelelwano-yinkqubo ye-nervous central yokulawula ubudlelwane bomthengi. Ngokutsho kweBarilliance, ii-imeyile ezizenzekelayo zivelisa i-320% ingeniso engaphezulu kwi-imeyile nganye kunokuqhuma okusemgangathweni okusemgangathweni. Nangona kunjalo, uninzi lweevenkile zibambekile kulandelelwano olusisiseko "lolwamkelo" kunye "nenqwelo eshiyiweyo", eshiya amawaka engeniso enokubakho kwitafile ebonakalayo. Esi sikhokelo sihamba ngaphaya kwethiyori ukuhambisa ulandelelwano oluchanekileyo, ixesha, kunye neempembelelo zengqondo kufuneka uzenzele i-injini yengeniso yokuzimela.

IiNtsika eziPhambili ze-E-Commerce Architecture ye-imeyile eneNzuzo

Ngaphambi kokuntywila kwiinkqubo ezithile, kufuneka wakhe kwisiseko esiqinileyo. Isicwangciso sakho se-imeyile esizenzekelayo kufuneka siphumle kwiintsika ezintathu: ulwahlulo, umxholo wexabiso lokuqala, kunye nokwenza ngcono okungapheliyo. Ukudubula uluhlu lwakho lonke ngomyalezo ofanayo yeyona ndlela ikhawulezayo kwifolda yespam. Ukwahlulahlula, nokuba kusisiseko (abatsha vs. ukuphinda abathengi, inzala yodidi lwemveliso), inokunyusa ingeniso ukuya kuthi ga kwi-760% (Campaign Monitor). Yonke i-imeyile kufuneka ibonelele ngexabiso elicacileyo-imfundo, ukonwabisa, okanye unikezelo olulodwa-hayi nje imfuno yokuthengisa. Okokugqibela, phatha ulandelelwano lwakho njengeenkqubo eziphilayo. Imigca yezifundo zovavanyo lwe-A/B (uphuculo lwe-10% lunokunyusa luvuleleke nge-50%), amaxesha okuthumela, kunye neeCTA qho ngenyanga. Izixhobo ezifana ne-Mewayz zifake i-analytics ngokuthe ngqo kwi-CRM yayo kunye neemodyuli zentengiso, ikuvumela ukuba ulandele i-attribution yengeniso ngokulandelelana ngaphandle kokuxhuma phakathi kwamaqonga.

"Impazamo ebiza kakhulu kwi-e-commerce ye-imeyile yokuthengisa ayiyona i-typo-ithumela umyalezo ochanekileyo kumntu ongalunganga ngexesha elingalunganga. Ukuzenzekelayo ngaphandle kwe-spamquote-intelligence ><2quencer . 1: Uhambo lwe-Onboarding (0-30 Days Post-Signup)

Eli lithuba lakho lokuqala nelona lihle lokuguqula umrhumi onomdla abe ngummeli othembekileyo. Injongo ayikokuthengiswa kwangoko; yimfundo kunye nolwakhiwo lobudlelwane.

I-imeyile 1: Ukwamkeleka kwangoku kunye neXabiso elibethayo

Thumela: Ngokukhawuleza emva kokubhalisa. Umxholo: "Wamkelekile ku[Brand]! Ikhowudi yakho ye-10% yesaphulelo ingaphakathi 🎁". Le imeyile iyababulela, ihambisa umazibuthe othenjisiweyo (ikhowudi yesaphulelo, isikhokelo sesitayile, uludwe lokukhangela), kwaye iseta okulindelweyo koko baya kukufumana. Gxininisa umsebenzi we-brand yakho, kungekhona nje iimveliso zakho.

I-imeyile 2: Ubungqina beNtlalo kunye neMfundo yeMveliso

Thumela: Usuku 2. Isihloko: "Bona ukuba kutheni abathengi bethu bethanda [iMveliso yeHero]". Faka umxholo owenziwe ngumsebenzisi, izibonelelo ezineenkcukacha zemveliso, kunye nekhonkco kwi "AbaThengi abagqwesileyo" okanye "abaFiki abatsha" iphepha. Oku kwakha ukuthembana phambi kokuba ucele ukuthenga okokuqala.

I-imeyile 3: I-Gentle Nudge

Thumela: Usuku 5. Isihloko: "I-10% yakho ye-off code iphelelwa kungekudala...". Isikhumbuzo esithambileyo malunga nesaphulelo esiphelelwayo. Yifake njengenceda ukuba bangaphoswa. Olu landelelwano lulodwa lunokuguqula i-15-25% yababhalisi abatsha.

Ulandelelwano 2: Ukubuyiswa kweNqwelo Elahliweyo (Ingeniso Yakho Ejinga Phantsi)

Umlinganiselo wokulahlwa kwenqwelo uphantse ube ngama-70%. Olu landelelwano lubuyisela ingeniso elahlekileyo.

• I-imeyile 1 (iyure eyi-1 emva kokulahlwa): Isikhumbuzo esinobuhlobo. "Ulibele into? Inqwelo yakho ilindile!" Faka umfanekiso ocacileyo we(izinto) ezishiyiweyo), iqhosha elidumileyo elithi "Buyela kwiNqwelo", kwaye unike uncedo ("Imibuzo? Phendula le imeyile!").
• I-imeyile 2 (iiyure ezingama-24 kamva): Tofa ungxamiseko okanye ubungqina boluntu. "Ezi zinto zithandwa!" okanye "I-3 kuphela eseleyo kwisitokhwe!". Gxininisa ixabiso leemveliso.
• I-imeyile 3 (iiyure ezingama-48-72 kamva):Inkuthazo yokugqibela. Isihloko: "Ithuba lokugqibela! Nali i-10% isaphulelo kwinqwelo yakho." Isaphulelo sobuchule sinokubuyisela i-10-15% yeenqwelo ezishiyiweyo. Imodyuli ye-e-commerce ye-Mewayz inokubangela oku kusekelwe kwixabiso lemveliso ethile okanye amanqanaba omthengi ngokuzenzekelayo.

Ulandelelwano 3: I-Post-Purchase Nurture (Ukwakha ixabiso lokuphila)

Intengiselwano isiqalo sobudlelwane, kungekhona isiphelo. Olu landelelwano lujika umthengi wokuqala abe ngumthengi ophindayo.

1. Isiqinisekiso se-Order & Timeline (Instant):Ngaphaya kwerisithi, nikeza ukuhanjiswa kwexesha elicacileyo, ikhonkco lokuthumela ngenqanawa, kwaye usete okulindelweyo kwi-imeyile elandelayo.
2. Isaziso sokuThumela kunye nokuThengisa ngokuPhambanayo (Kwi-Dispatch): "I-oda yakho isendleleni!" Cebisa imveliso encedisayo (umzekelo, "Uthanda umenzi wakho omtsha wekofu? Zama iimbotyi zethu zobugcisa").
3. IsiQinisekiso sokuThunyelwa kunye nesicelo sokuphonononga (usuku olu-1 emva kokunikezelwa): Cela ukuphononongwa okanye umxholo owenziwe ngumsebenzisi. Nikela ngesaphulelo esincinci kwi-odolo yabo elandelayo njengombulelo ngokuphononongwa.
4. Iingcebiso zemfundo/zokusetyenziswa (iintsuku ezi-3-5 emva kokuhanjiswa): "Ukufumana okuninzi kwi- [Imveliso] yakho". Oku kunciphisa ukuzisola komthengi kwaye kwandisa ukwaneliseka kwemveliso.

Ulandelelwano 4: Iphulo le-Win-Back (Ukuvuselela Abathengi Abathuleyo)

Jonga abathengi abangakhange bathenge kwiintsuku ezingama-90-180. Injongo kukufumanisa ukuba kutheni bemkile kwaye babahende babuye.

I-imeyile 1 (Usuku 0): "Siyakukhumbula!" Ukungena okunyanisekileyo. Buza ukuba bekukho ingxaki nge-odolo yabo yokugqibela okanye amava.

I-imeyile 2 (Usuku 7): "Sineendaba!" Bonisa iimveliso ezintsha, abathengisi abanokuba baziphosile, okanye uhlaziyo lwebhrendi enkulu.

I-imeyile yesi-3 (Ngosuku lwe-14): "Isipho esikhethekileyo sokubuya kwakho." Nikeza ngesaphulelo esibalulekileyo, esenzelwe wena (umzekelo, i-20% yesaphulelo kwi-odolo yakho elandelayo). Olu landelelwano kufuneka lube nelizwi elahlukileyo, elinovakalelo olungaphezulu kunee-imeyile zakho zokuthengisa eziqhelekileyo.

Inyathelo-nge-Nyathelo: Ukusebenzisa ulandelelwano kwi-OS yakho yeShishini

Nantsi indlela yokwakha ulandelelwano lweNqwelo eLahliweyo usebenzisa iqonga elidityanisiweyo njengeMewayz:

1. I-Trigger ezte-imodyuli yokuseta kwi-Mewayz: Ukuzenzekela. Yenza umgaqo omtsha: "Xa i-Cart Status itshintshela kwi-'Abandoned '."
2. Icandelo: Yongeza imeko: "Apho ixabiso lenqwelo lingaphezulu kwe-$ 25" ukunqanda ukubangela iinqwelo ezincinci.
3. I-imeyile 1 Uyilo:Sebenzisa umakhi wokutsala kunye nokuwisa. Tsala kwindawo eguqukayo {cart_items} ukuzalisa ngokuzenzekelayo iimveliso ezilahliweyo. Misela ukulibaziseka kweyure ye-1.
4. I-Logic eneMiqathango ye-imeyile ye-3: Yongeza inyathelo elithi "Linda" kwiiyure ze-48, emva koko imeko "IF": "Ukuba umthengi AKACOFANI 'Buyela kwiCart' kwii-imeyile zangaphambili." Kuphela ke thumela isipho sesaphulelo.
5. UkuHlalutywa kwe-Analytics: Ulandelelwano luya kuxela ngokuzenzekelayo ingeniso eyenziwe kwideshibhodi ye-Mewayz Analytics, ibonise i-ROI yayo echanekileyo.

Ulandelelwano 5: I-Bhrawuza yokulahla i-Trigger

Oku kujoliswe kubasebenzisi abaye bajonga iphepha lemveliso bafake nzulu kwinqwelo.' Ifuna indibaniselwano enzulu kodwa inenjongo ephezulu.

I-imeyile 1 (iiyure ezi-6-12 emva kokukhangela): "Usacinga nge-[Igama leMveliso]?" Bandakanya umfanekiso wemveliso, iimpawu eziphambili, kunye namakhonkco ophononongo. Oku kukuchukumisa okuthambileyo kunokubuyisela inqwelo.

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I-imeyile 2 (iintsuku ezi-3 kamva): Nikeza ubungqina obongezelelweyo bezentlalo. "[Igama leMveliso] lihamba phambili kule veki!" okanye wabelane ngeposti yeblogi echaphazelekayo ("Indlela yokwenza i-styles sneakers").

Ulandelelwano 6: Ukuzaliswa kwakhona kunye noMrhumo woMrhumo

Ilungele izinto ezisetyenziswayo (i-skincare, ikofu, ukutya kwesilwanyana). Qikelela ukuba umthengi uza kuphelelwa nini kwaye ubashukumisele ukuba baphinde bathenge okanye barhume.

Bala umjikelo wosetyenziso oluphakathi (umzekelo, iintsuku ezingama-30 zekrimu yobuso). Misela i-trigger yeentsuku ze-25 emva kokuthenga. I-imeyile: "Ixesha lokuzaliswa kwakhona? Phinda ubuyisele [Imveliso] kwaye ugcine i-15% ngobhaliso." I-inventri ye-Mewayz kunye nedatha ye-CRM inokwenza ngokuzenzekelayo eli xesha lisekelwe kwimbali yokuthenga yokwenene, iyenze ichaneke ngendlela emangalisayo.

Amaqhinga aPhezulu: Ukwenza uBuchule kwiSikali

Ubuntu obusisiseko ({first_name}) luluhlu lwetafile. Amaqhinga aphucukileyo asebenzisa idatha yokuziphatha:

• Ii-imeyile ezivuselelwe yiMozulu: Thumela iintengiso zeebhutsi zemvula xa iCRM yakho (idityaniswe ne-API yemozulu) ibona imvula kwindawo yomthengi.
• IMilestone Emails: Bhiyozela i-"1-Year" yomthengi kunye ne-Anniversal ekhethekileyo yakho. isipho.
• Inkxaso yangaphambili: Ukuba umthengi ujonga "Qhagamshelana nathi" okanye "Ulwazi lokuThumela" ngokuphindaphindiweyo kodwa alithengi, qalisa i-imeyile enika uncedo: "Uqaphele ukuba unemibuzo malunga nokuthumela? Nantsi ipolisi yethu epheleleyo ..."

Ukulinganisa Yintoni Ukulinganisa Oko kanye Ukulinganisa Yintoni kanye kanye Nxulumanisa lonke ulandelelwano ngqo kwingeniso. Iimetriki eziphambili:

Ingeniso Ngommkeli ngamnye (RPR): Iyonke ingeniso esuka kulandelelwano / yabamkeli bebonke. Thelekisa ulandelelwano.

Izinga lokuguqulwa ngeSegmenti: Ngaba iphulo lakho lokuwina lisebenza ngcono kubathengi abadlulileyo bexabiso eliphezulu xa kuthelekiswa nabathengi bexesha elinye?

Impilo yoLuhlu lulonke: Qwalasela ukungabhalisi kunye namazinga ezikhalazo ze-spam kwi-automated flow nganye. I-spike ibonisa ukungahambelani kwemiyalezo okanye rhoqo. Ukubeka le datha kwindawo efana ne-Mewayz, apho i-CRM yakho, i-e-commerce, kunye ne-analytics yokuthengisa ihlala kunye, isusa ukuqagela kwaye ibonisa impembelelo yeshishini lokwenyani.

I-Inbox ye-E-Commerce ye-Future-Proofed E-Commerce

I-landscape itshintshela kwi-hyper-personalization kunye namava e-inbox aziva engaphantsi njengentengiso kunye nenkonzo ye-concier. Abaphumeleleyo baya kuba ngabasebenzisa i-OS yabo yeshishini kungekuphela nje ukuthumela ii-imeyile, kodwa ukwenza iincoko ezikrelekrele, eziqondayo umxholo ezikhokela umthengi ukusuka ekufumaneni ukuya ekunyanisekeni. Qala ngokuphicotha ii-automation zakho zangoku. Ingaba unazo ezi zisibhozo ezilandelelanayo? Yenza imephu yolandelelwano olunye olutsha kule kota, yakha ngezivuseleli ezicacileyo kunye nomlinganiselo, kwaye uphindaphinde. Ii-imeyile zakho ezizenzekelayo kufuneka zibe ngoyena msebenzi uthembekileyo, okhawulezayo, kunye nonengeniso.

Imibuzo Ebuzwa Rhoqo

Zingaphi ii-imeyile ezizenzekelayo ezininzi kakhulu ngokulandelelana?

Kuxhomekeke kwinjongo. Ngolandelelwano lokukhwela, ii-imeyile ezi-3-5 kwiiveki ezi-2 zisemgangathweni. Kwimikhankaso yokuwina umva, ii-imeyile ezi-3 ngaphezulu kwenyanga ziqhelekile. Soloko ubonelela ngekhonkco lokuzikhupha ngokulula kwaye ubeke iliso kwindibano eyehlayo emva kwee-imeyile ezithile.

Leliphi elona xesha lilungileyo lokuthumela ii-imeyile ezizenzekelayo?

Izinto ezibangela ukuziphatha (inqwelo eshiyiweyo), zithumele ngokusekelwe kwisenzo somsebenzisi (umzekelo, iyure enye kamva). Ngolandelelwano olusekwe kwixesha, uvavanyo olusekwe kubaphulaphuli bakho, kodwa ngokubanzi, phakathi evekini (ngoLwesibini-Thu) ngeeyure zomsebenzi okanye ngorhatya luqhuba kakuhle. Sebenzisa uhlalutyo lweqonga lakho ukufumana elona xesha lilungileyo.

Ngaba ndinganikezela ngesaphulelo kwi-imeyile nganye yenqwelo eshiyiweyo?

Hayi. Sebenzisa izaphulelo ngobuchule, rhoqo kwi-imeyile yokugqibela yolandelelwano. Ukukhokela ngesaphulelo kunokuqeqesha abathengi ukuba bahlale belinde enye. Gxininisa kuqala kwizikhumbuzo, ubungqina bentlalontle, kunye nongxamiseko.

Ndiluhlula njani uluhlu lwam kwezi zizenzekelayo ngaphandle kokukhwankqisa?

Sebenzisa idatha ecacileyo (imbali yokuthenga, umthombo wokubhalisa) kunye neendidi zokuziphatha ezibanzi ("iidyasi ezikhangelweyo zasebusika"). Kuphephe ukwenza okuthe ngqo ngokugqithisileyo okuva ngathi kuyingozi. Yifake njengokunika iingcebiso ezifanelekileyo, hayi ucupho.

Ngaba ndingaluqhuba olu landelelwano kuhlahlo lwabiwo-mali oluncinci?

Ngokuqinisekileyo. Iiplatform ezinje ngeMewayz zibonelela ngamanqanaba simahla abandakanya izinto ezizisebenzelayo eziphambili. Qala ngolandelelwano oluphezulu lwe-ROI: Wamkelekile kunye nenqwelo eshiyiweyo. Nkqu nesiseko esizisebenzelayo siyakugqwesa amaphulo okwenziwa ngesandla okuqhuba ingeniso.