Ulandelelwano lwe-imeyile oluzenzekelayo: Injini ye-24/7 yokuThengisa kuShishino oluBusy

Amandla okuziSebenzisa: Ishishini lakho alilali

Khawube nomfanekiso-ngqondweni wehlabathi apho iqela lakho lokuthengisa lingaze liyeke. Ngelixa usonwabele isidlo sangokuhlwa nosapho okanye ulala, inkqubo ephucukileyo iyasebenza ngokuzola ukwakha ubudlelwane, ukufundisa abantu abanethemba, kunye nokuhambisa abathengi abanokuba kufutshane kwisigqibo sokuthenga. Oku akuyontelekelelo-yinyani yolandelelwano lwe-imeyile oluzenzekelayo. Kumashishini asebenzisa amaqonga afana ne-Mewayz, ukuseta oku kuhamba komsebenzi okuzenzekelayo kuthetha ukudala umatshini wokukhulisa okhokelayo we-24/7 ofuna umzamo omncinci oqhubekayo emva kokuseta kokuqala. I-avareji yeshishini ibona ukunyuka kwe-451% kwi-automation ye-automation xa usebenzisa i-automation yokuthengisa xa ithelekiswa nabo bangayisebenzisiyo, ebonisa ukuba i-automation ayilunganga nje-iyaguqula umgca wakho ophantsi.

Ubuhle bokulandelelana kwe-imeyile ezenzekelayo kusekukwazi kwabo ukuhambisa umyalezo ochanekileyo ngexesha elifanelekileyo ngaphandle kokungenelela ngesandla. Nokuba ungumntu oyedwa olawula iindima ezininzi okanye iqela elikhulayo elolulelekileyo kulo lonke uxanduva olwahlukeneyo, i-automation iqinisekisa ukuba akukho lead iwela kwiintanda. Ngokutsho kwedatha yakutshanje, izikhokelo ezikhulisiwe zenza i-47% yokuthenga okukhulu kunezikhokelo ezingakhuliswanga, ezibonisa impembelelo yezemali yokunxibelelana okujoliswe kuyo. Nge-CRM edibeneyo ye-Mewayz kunye neemodyuli zentengiso, amashishini anokwenza ulandelelwano oluntsonkothileyo oluziva lobuqu ngelixa lusebenza ngokuzimeleyo ngokupheleleyo.

Ukuqonda iFunnel yeNkokheli eKhokelo

Ulandelelwano lwe-imeyile olusebenzayo lubonisa ukuqhubela phambili kwendalo kohambo lomthengi. Cinga ngezikhokelo zakho njengoko zihamba kumanqanaba ahlukeneyo okuqonda kunye nokulungela. Phezulu kwefenitshala, unabakhokelela ababandayo abasandula ukufumanisa ishishini lakho-bafuna imfundo kunye nexabiso. Embindini, izikhokelo ezifudunyeziweyo zivavanya izisombululo kunye neendlela zokuthelekisa. Emazantsi, iinkokeli ezishushu zikulungele ukwenza isigqibo kodwa zinokufuna okokugqibela. Ulandelelwano oluzenzekelayo lusebenza kuba lujongana nenqanaba ngalinye ngomyalezo ofanelekileyo, ngokuthe ngcembe lwakha ukuthembana kwaye lusondeza ithemba kwinguquko.

Ingqondo esemva kokukhulisa ngempumelelo ilula: abantu bathenga kumashishini abawaziyo, abawathandayo, nabawathembayo. Ulandelelwano oluzenzekelayo lukuvumela ukuba wakhe ngokucwangcisiweyo olo dlelwane ngokuhamba kwexesha. Uphononongo olwenziwa nguMarketo lufumanise ukuba iinkampani ezigqwesileyo ekukhuliseni ilothe zivelisa i-50% ngaphezulu esele zilungele ukuthengisa zikhokelela kwi-33% yeendleko eziphantsi kwilothe nganye. Ngokwenza imephu yolandelelwano lwe-imeyile yakho kwizigaba ezahlukeneyo zefaneli, udala umncedisi wentengiso wedijithali oqondayo ukuba ithemba ngalinye likuhambo lwakhe kwaye aphendule ngokufanelekileyo.

Phezulu kweFunnel: Inqanaba loKwazisa

Xa umntu eqala ukusebenzisana neshishini lakho-mhlawumbi ngokukhuphela i-ebook okanye ubhalisele incwadana yakho yeendaba kwinqanaba lokwazisa. Bayaqonda ukuba banengxaki kodwa basenokungaziqondi izicombululo ezinokubakho. Ii-imeyile zakho zokuqala ezizenzekelayo kufuneka zigxile kwimfundo kunokuthengisa. Yabelana ngomxholo oxabisekileyo ojongene neentlungu zabo ngaphandle kokutyhala imveliso yakho kwangoko. Umzekelo, ukuba uqhuba ishishini lesoftware ye-accounting, i-imeyile yakho yokuqala inokwabelana "neempazamo ezi-5 eziQhelekileyo zokugcinwa kweencwadi ezixabisa amawaka ngamawaka amaShishini amaNcinci" kunokuba "Thenga iSoftware yethu ngoku."

Le ndlela yakha inkoliseko ekhawulezileyo kwaye ibeka uphawu lwakho njengesixhobo esiluncedo kunenye inkampani ezama ukwenza ukuthengisa. Uphando lubonisa ukuba okukhokelela ekufumaneni umxholo wezemfundo yi-131% ngakumbi amathuba okuba babe ngabathengi xa kuthelekiswa nabo bafumana imiyalezo yokuthengisa yemveli. Ngezixhobo ze-automation ze-Mewayz, unokuqalisa olu landelelwano lwemfundo ngokuzenzekelayo ngokusekelwe kwizenzo ezithile, ukuqinisekisa ukuba yonke into entsha ifumana ixabiso elikhawulezayo.

Umbindi weFunnel: Inqanaba lokuqwalaselwa

Zakuba izikhokelo zibandakanyeke kumxholo wakho wokuqala, ziya kwinqanaba lokuqwalaselwa. Ngoku bayayiqonda ingxaki yabo kwaye bazivavanya ngenkuthalo izisombululo. Ii-imeyile zakho ezizenzekelayo ngoku kufuneka zazise ngobunono imveliso okanye inkonzo yakho njengesisombululo esinokubakho ngelixa usabonelela ngexabiso. Izifundo, izikhokelo zokuthelekisa, kunye nemiboniso yemveliso isebenza kakuhle kweli nqanaba. Injongo kukunceda abakhokeli babone ukuba umnikelo wakho uhlangabezana njani neemfuno zabo ngaphandle kokutyhala kakhulu.

Ixesha libalulekile apha. Faka ii-imeyile zakho ngokufanelekileyo-ngokuqhelekileyo iintsuku ezi-3-5 ngaphandle-ukugcina amandla ngaphandle kwamathemba amakhulu. Iimpawu ze-automation ze-Mewayz zikuvumela ukuba usete ukulibaziseka okuchanekileyo phakathi kwe-imeyile kunye nokulandelela iimetrics zokuzibandakanya, ukuze ukwazi ukwandisa ulandelelwano lwakho ngokusekelwe kwidatha yempendulo yokwenyani. Iinkampani ezigqwesileyo ekukhuliseni ngenqanaba lokuqwalaselwa zibona amazinga okuguqulwa aphindwe ka-3-10 ngaphezulu kwalawo angazinyamekeliyo izikhokelo zawo.

Ukwakha Ulandelelwano Lwakho Oluzenzekelayo: ISikhokelo seNyathelo ngeNyathelo

Ukudala ulandelelwano lwe-imeyile olusebenzayo oluzenzekelayo lunokubonakala lunzima, kodwa lubonakala luyinkqubo eyoyikisayo, kodwa olunolawulo oluthe ngqo. Nantsi indlela yokwenza ulandelelwano oluguqulayo:

1. Chaza Injongo Yakho: Leliphi inyathelo elithile ofuna ukulithatha emva kokugqiba ukulandelelana? Thetha—"cwangcisa idemo" okanye "thenga iPlani B" kunokuba "ufunde ngakumbi."
2. Maphu uHambo loMthengi: Chonga amanyathelo athathwa ngokuqhelekileyo ukusuka kuqhagamshelwano lokuqala ukuya kwinguquko. Udliwano-ndlebe neqela lakho lokuthengisa kwaye uhlalutye idatha yabathengi bexesha elidlulileyo ukuze uqonde le ndlela.
3. Yakha Umxholo kwiSigaba ngasinye: Ukuphuhlisa ii-imeyile ezijongene neemfuno ezithile kunye nemibuzo kwinqanaba ngalinye lohambo. Bhala imigca yesihloko ekhuthaza ukuvulwa kunye nomxholo ohambisa ixabiso.
4. Seta iziQinisekiso kunye neeMeko: Qinisekisa ukuba zeziphi izenzo eziza kuqala ulandelelwano kwaye zeziphi iimpawu zokuziphatha ezinokuthi zilandelelanise ulandelelwano (njengokuthumela ii-imeyile ezahlukeneyo kwii-imeyli ezibandakanyekayo vs. Sebenzisa uhlalutyo lukaMewayz ukuchonga oko kusebenzayo noko kufuna ukuphuculwa.

Khumbula ukuba umzamo wakho wokuqala awuyi kufezeka-kwaye oko kulungile. Undoqo kukuqalisa okulula, ukuqokelela idatha, kwaye ngokuqhubekayo ucokise indlela yakho. Amashishini amaninzi aqala ngokulandelelana kwe-imeyile eyi-3-5 esisiseko kwaye andisa njengoko efunda oko kuhambelana nabaphulaphuli babo.

Izinto eziBalulekileyo ze-imeyile eziguqulela ngokuphezulu ezizenzekelayo

Ayizizo zonke ii-imeyile ezizenzekelayo ezenziwe ngokulinganayo. Umahluko phakathi kolandelelwano oluguqukayo kunye nelinye elingahoywayo lihlala lihla kwizinto ezimbalwa ezibalulekileyo. Okokuqala, ukwenza umntu kudlulele ngaphaya kokufaka nje igama lokuqala. Ulandelelwano olusebenzayo lubhekiselele kwizenzo ezithile ezenziwa ngumkhokheli ("Ukusukela oko ukhuphele isikhokelo sethu ku-X...") okanye icandelo elisekelwe kwidatha yedemographic okanye ye-firmographic. Ii-imeyile ezenzelwe wena zinikezela ngexabiso eli-6x eliphezulu lentengiselwano, kodwa kuphela yi-30% yamashishini asebenzisa ubuwena ngaphaya kwezinto ezisisiseko.

Okwesibini, ii-imeyile zakho kufuneka zinike ixabiso elicacileyo kuyo yonke into oyithumelayo. Umyalezo ngamnye kufuneka uphendule umbuzo ongachazwanga wethemba: "Yintoni kule nto kum?" Nokuba licebiso elisebenzayo, isifundo esinomdla, okanye umnikelo okhethekileyo, yonke i-imeyile kufuneka inike ummkeli isizathu sokubandakanyeka. Okwesithathu, bandakanya ii-call-to-action ezicacileyo (CTAs) ezihambelana nalapho ithemba likuhambo lwabo. Ii-imeyile ezilandelelanayo zinokuba nee-CTA ezithambileyo ezifana no-"Funda iposti yethu yebhlog" ngelixa ii-imeyile zamva zinokuthe ngqo "Cwangcisa uthethwano."

Olona landelelwano lusebenzayo oluzenzekelayo luziva ngathi lunxibelelwano lomntu nomntu kunokusasaza ngobuninzi. Babonisa ukuba uyayiqonda imeko ethile yommkeli kunye neemfuno.

Izahlulo eziPhambili: IMfihlo kwii-Hyper-Relevant Sequences

Ulandelelwano lwe-imeyile olusisiseko luthumela imiyalezo efanayo kuwo wonke umntu. Ulandelelwano oluphezulu lusebenzisa ulwahlulo ukuhambisa umxholo ojoliswe kakhulu ngokusekelwe kwiikhrayitheriya ezithile. Ukwahlulahlula kunokuphucula kakhulu iziphumo-uMarketo wafumanisa ukuba amaphulo ahlukeneyo aqhuba i-760% yengeniso engaphezulu kuneyongahlulwanga. Ngokudityaniswa kwe-CRM ye-Mewayz, unokwenza amacandelo asekelwe kumanqaku edatha angenakubalwa kuquka:

• Iidemografi (ishishini, ubungakanani benkampani, indawo)
• Ukuziphatha (amaphepha atyelelweyo, umxholo okhutshelweyo, ii-imeyile zivuliwe)
• Inqanaba lokuzibandakanya (i-hot vs. i-cold lead)
• Ukuthengwa kwe-prospect vs.

Umzekelo, unokwenza ulandelelwano olwahlukileyo kubanini bamashishini amancinci ngokuchasene nabenzi bezigqibo beshishini, kuba iintlungu zabo kunye neenkqubo zokuthenga zahluka kakhulu. Okanye unokwenza ulandelelwano lwakho ngokusekelwe ekubeni ngaba ukhokelo luyivulile i-imeyile yakho yangaphambili-ukuthumela ulandelelo ngemiyalezo eyahlukeneyo ukuze uphinde ubandakanye abo bangakhange bavule. Okukhona i-imeyile zakho ziziva zibalulekile, kokukhona ukuzibandakanya kwakho kunye namazinga okuguqulwa aya kuba phezulu.

Impumelelo yokulinganisa: Iimetriki eziphambili zokulandela umkhondo

Ukusebenzisa ulandelelwano oluzenzekelayo sisiqingatha sedabi-kuyafuneka ukuba ulinganise ukusebenza kwabo. Iimetriki eziphambili zibonelela ngezimvo malunga nokuba yintoni na esebenzayo nalapho kukho indawo yokuphucula. Amazinga avulekileyo akunika ingqiqo yokuba imigca yezifundo iyanyanzeliswa, ngelixa amazinga okuchofoza abonisa ukuba umxholo wakho uyavakala. Okona kubaluleke kakhulu, amazinga okuguqulwa abonisa ukuba zingaphi izikhokhelo ezithatha isenzo osifunayo emva kokuzibandakanya nolandelelwano.

Ngaphaya kwezi zinto zisisiseko, landelela uthethathethwano ngokuhamba kwexesha. Ngaba abakhokeli abagqibezela ulandelelwano lwakho kunokwenzeka ukuba babe ngabathengi? Injani ingeniso evela kwiinkokeli ezikhuliswayo xa ithelekiswa nezo zingakhuliswanga? Ideshibhodi yohlalutyo ye-Mewayz yenza kube lula ukulandela ezi metrics kunye nokuchonga amathuba okuphucula. Khumbula ukuba uphuculo yinkqubo eqhubekayo-nokuba i-tweaks encinci kwimigca yesifundo okanye amaxesha okuthumela anokuba nefuthe kakhulu ekusebenzeni.

Imigibe eqhelekileyo yokuPhepha

Nangona ulandelelwano oluzenzekelayo lunamandla, lunokubuyisela umva xa luphunyezwa kakubi. Impazamo enye eqhelekileyo kukuzitshintsha ngokugqithisileyo ukuya kutsho kwinqanaba apho unxibelelwano luvakala njengerobhothi. Ngelixa i-automation iphethe ukuthumela, umxholo kusafuneka ubonise ilizwi lophawu lwakho kunye nobuntu bakho. Omnye umgodi uthumela ii-imeyile ezininzi ngokukhawuleza kakhulu-oku kukhokelela ekungabhalisi kunye nezikhalazo ze-spam. Faka ii-imeyile zakho ngokufanelekileyo ngokusekwe kwisantya sendalo somjikelo wakho wokuthengisa.

Ukongeza, amashishini amaninzi aseta ulandelelwano kodwa akaze aluhlaziye. Abaphulaphuli bakho kunye neminikelo iyavela, ngoko ke ulandelelwano lwakho kufuneka nalo. Cwangcisa uphononongo lwekota lwee-imeyile zakho ezizenzekelayo ukuze uqinisekise ukuba zihlala zifanelekile kwaye zisebenza. Ekugqibeleni, siphephe isilingo sokwenza yonke i-imeyile ithengise nzima. Injongo yokukhulisa kukwakha ubudlelwane, kwaye ubudlelwane abukhelwanga kwizinto zokuthengisa rhoqo.

Ikamva lokuKhulisa okuSebenzayo: i-AI kunye nokuNgaphaya

Njengokuba iteknoloji iqhubela phambili, kunjalo ke namathuba okukhulisa i-automated lead. Ubukrelekrele bokwenziwa sele bunceda amashishini enze ulandelelwano olulolwakho ngakumbi ngokuhlalutya iipateni zothethathethwano kunye nokwandisa amaxesha okuthumela kubamkeli ngabanye. Amanye amaqonga anokuvelisa umxholo we-imeyile ngokusekwe kunxibelelwano oluthe ngqo lwethemba kunye nebhrendi yakho. Njengoko obu buchwepheshe bufikeleleka ngakumbi ngamaqonga afana ne-Mewayz, amashishini aya kukwazi ukwenza amava okukhulisa aphucukileyo aziva enyanisekile kumntu omnye.

Xa sijonge phambili, siza kubona ukudibanisa ngakumbi phakathi kolandelelwano lwe-imeyile kunye namanye amajelo afana ne-SMS, imidiya yoluntu, kunye nee-chatbots. Ikamva lokukhuliswa kwenkokeli yi-omnichannel-ikhokelela ngaphandle komthungo amathemba kuhambo lwabo kwiindawo ezininzi zokuchukumisa. Amashishini aziphethe kakuhle ezi ndlela zihlanganisiweyo aya kuba nenzuzo enkulu yokhuphiswano ekutsaleni nasekugcineni abathengi.

Undoqo ucacile: ulandelelwano lwe-imeyile oluzenzekelayo aluseyonto imnandi ukuba nayo kodwa yinxalenye ebalulekileyo yeqhinga langoku loshishino. Bakuvumela ukuba ukhulise unxibelelwano lobuqu, uqinisekise ukungaguquguquki, kwaye wandise ixabiso lalo lonke ukhokelo. Nokuba uqala ngokuzenzekela okanye ujonge ukukhulisa ulandelelwano olukhoyo, ixesha lokuthatha amanyathelo ngoku. Abathengi bakho bexesha elizayo balindile-kwaye ngolandelelwano oluchanekileyo oluzenzekelayo endaweni, uyakubakho ukubakhokela nokuba ulele.

Imibuzo Ebuzwa Rhoqo

Zingaphi ii-imeyile ekumele zibe kulandelelwano oluzenzekelayo?

Ininzi yolandelelwano olusebenzayo luqulethe i-imeyile ye-3-7 ebekwe kwiiveki ze-2-4, kodwa ubude obufanelekileyo buxhomekeke kumjikelo wakho wokuthengisa kunye nabaphulaphuli. Vavanya ubude obahlukeneyo ukuze ufumane oko kusebenza kakuhle kwishishini lakho.

Ngaba ii-imeyile ezizihambelayo ziziva zobuqu ngenene?

Ewe, ngolwahlulo olufanelekileyo, iimpawu zobuntu, kunye nomxholo olungiselelwe amacandelo athile abaphulaphuli, ii-imeyile ezizenzekelayo zinokuziva ziyimfihlo kwaye zifanelekile kubamkeli.

Leliphi elona xesha lifanelekileyo phakathi kwee-imeyile ezizenzekelayo?

Ii-imeyile zesithuba 2-5 ngeentsuku ezishiyanayo ekuqaleni, zinezithuba ezinde njengoko ulandelelwano luqhubeka. Beka iliso kwidatha yothethathethwano ukongeza ixesha kubaphulaphuli bakho abathile.

Ndazi njani ukuba ulandelelwano lwam oluzenzekelayo luyasebenza?

Landela umlinganiselo weemetriki ezingundoqo ezifana namazinga avuliweyo, amazinga okucofa, amazinga okuguqulwa, kunye nengeniso efunyenwe kwiikhokhelo ezikhuliswayo xa kuthelekiswa neenkokeli ezingakhuliswanga.

Ngaba kufuneka ndisebenzise ulandelelwano olwahlukileyo kumacandelo ahlukeneyo abathengi?

Absolutely-segmentation ikuvumela ukuba wenze ulandelelwano olufanelekileyo olusekwe kwizinto ezifana neshishini, ukuziphatha, okanye apho amathemba akuhambo lomthengi, ukuphucula kakhulu iziphumo.