Jonga i-Automation ye-Marketing in Action

I-Mewayz inceda amashishini angama-138,000+ azenzele ukuthengisa kwawo nge-94% yegross margins kunye ne-$0 yenkcitho yokuthengisa. Yiva iqonga lethu lemodyuli ezingama-208 simahla ngonaphakade ku-app.mewayz.com

I-Email Marketing Automation Performance

I-imeyile ihlala ingumqolo wokuthengisa okuzenzekelayo, kunye nokwahlulahlula okuphucukileyo kunye nobuntu obuqhuba iimetriki zokusebenza ezingazange zibonwe ngaphambili.

1. Ii-imeyile ezizihambelayo zenza ingeniso eyi-320% ngaphezulu kunee-imeyile ezingazenzekelanga zentengiso — UPhando lweForrester
2. Ii-imeyile ezizenzekelayo ezizenzekelayo zifikelela kwi-26% amazinga avulekileyo aphezulu kunye ne-41% ephezulu yokucofa-ngokusebenzisa amazinga - Uphando lweHubSpot
3. Ii-imeyile ezamkelekileyo zinereyithi yokuvula i-avareji ye-82% xa kuthelekiswa namaxabiso avuliweyo kwileta yeendaba jikelele ye-21% — I-Campaign Monitor
4. Ii-imeyile ezilahliweyo zenza ii-odolo eziphindwe kathathu kunezinye ii-imeyile zentengiso — I-SaleCycle
5. Ii-imeyile ezivuselelwe ngokuziphatha zifikelela kwi-152% ephezulu yokucofa-ngokusebenzisa amazinga kunee-imeyile ezisasazwayo zemveli — Epsilon
6. Abarhwebi abasebenzisa i-automation banamathuba angama-133% ngaphezulu okuba bathumele ii-imeyile ezifanelekileyo ngokusekwe kwinqanaba lohambo lwabathengi — Salesforce
7. Amaphulo okuzibandakanya kwakhona azenzekelayo abuyisela i-15% yababhalisi abasemngciphekweni — Indlela yokuBuyisa
8. Imikhankaso ye-imeyile ecandiweyo iqhuba i-30% yamazinga avulekileyo aphezulu kunye ne-50% ephezulu yokucofa-ngokusebenzisa amazinga - I-Mailchimp
9. I-imeyile zomhla wokuzalwa ezizenzekelayo zenza i-342% yengeniso ephezulu nge-imeyile nganye kunee-imeyile eziqhelekileyo zokuthengisa — Experian
10. Ulandelelwano oluzenzekelayo lwasemva kokuthenga lune-45% yamazinga aphezulu okubandakanya kunee-imeyile eziqhelekileyo zokuthengisa — Klaviyo

INkcazelo yoLondolozo kunye neNguqulelo yeNkcazo

Ukukhuliswa okusebenzayo okukhokelayo ngokuzenzekela kunempembelelo enkulu kumazinga oguqulo kunye nesantya semibhobho yokuthengisa.

IQhinga lokuKhulisa Ireyithi yoGuqulo yanda Ukunciphisa uMjikelo wokuThengisa Umthombo Ukokoliswa kwe-imeyile eSiseko 20% 15% Fumana iNgxelo yeGen Ukunyanzeliswa kokuziphatha kakuhle 47% 23% Forrester INtengiso eSekwe kwiAkhawunti 68% 32% Isiphelo Ukukhuliswa kwamaChaneli amaninzi 85% 28% Gartner Umndilili woMsebenzisi weMewayz 63% 41% Mewayz Platform Data
1. Iinkampani ezigqwesa ekukhuliseni i-lead zenza i-50% ngaphezulu elungele ukuthengisa-ikhokelela kwi-33% yeendleko eziphantsi - i-Forrester Research
2. Abakhokelayo abondliwe benza i-47% yokuthenga okukhulu kuneenkokeli ezingakhuliswanga — Iqela le-Annuitas
3. 35-50% yokuthengisa iya kumthengisi ophendula kuqala - InsideSales.com
4. Amanqaku okukhokela ngokuzenzekela anyusa imveliso yokuthengisa nge-18% kunye nengeniso nge-9% — CSO Insights
5. Iinkampani ezisebenzisa i-automation yokuthengisa ukuze ikhulise amava inyuke ngama-451% kubakhokheli abafanelekileyo — Nucleus Research
6. I-75% yeenkampani ezisebenzisa i-automation idlula iinjongo zabo zengeniso - Iqela leLenskold
7. Ii-imeyile ezizenzekelayo zokukhulisa i-imeyile zifumana amaxesha angama-4-10 izinga lokuphendula xa kuthelekiswa nokuqhushumba kwe-imeyile ezimele - Marketo
8. I-63% yabasebenzisi be-Mewayz babika ukuvala ngaphezu kwe-40% yeenkokeli ezikhuliswe ngokuphambene ne-18% ye-non-nurtured lead - i-Mewayz Platform Data
9. Iinkampani zeB2B ezikhulisa iinkokeli zenza i-50% yokuthengisa ngaphezulu nge-33% yexabiso eliphantsi — Forrester
10. Ii-CTA ezizezakho ziguqula i-202% ngcono kuneenguqulelo ezihlala zikhona — HubSpot

Ingeniso kunye ne-ROI Statistics

Impembelelo yezemali yokuthengisa automation iyalinganiseka kwaye ibalulekile kuwo wonke amashishini kunye nobukhulu benkampani.

1. I-78% yabathengisi abaphumeleleyo bathi i-automation yokuthengisa inoxanduva lokunyusa igalelo lengeniso - i-Salesforce State of Marketing
2. Amashishini asebenzisa i-automation yokuthengisa abone i-ROI eyi-avareji ye-5.44 yedola nganye echithwe - UPhando lweNucleus
3. Iinkampani ezenza ngokuzenzekelayo ulawulo olukhokelayo zibona i-10% okanye ukunyuka okukhulu kwengeniso kwiinyanga ze-6-9 - Gartner
4. I-automation ye-Marketing iqhuba ukunyuka kwe-14.5% kwimveliso yokuthengisa kunye nokunciphisa i-12.2% kwi-overhead yokuthengisa - i-Nucleus Research
5. 53% yabathengisi bakholelwa ukuba i-automation yokuthengisa ingundoqo ekufezekiseni i-ROI kwiinzame zabo zokuthengisa - Regalix
6. Abathengisi be-B2B abasebenzisa i-automation benza ii-2x zesikhokelo kunezo basebenzisa ii-imeyile eziqhumayo - Iqela le-Annuitas
7. Abasebenzisi be-Automation ye-Marketing banama-67% ngaphezulu amathuba okuba baguqule iinkokeli kubathengi - VB Insight
8. Abasebenzisi be-Mewayz bakwi-avareji ye-94% ye-gross margins kwimisebenzi yokuthengisa ezenzekelayo - i-Mewayz Platform Data
9. Iinkampani ezisebenzisa i-automation yokuthengisa zi-2.5x ngaphezulu amathuba okuba zinike ingxelo ye-ROI entle kwiinzame zabo zokuthengisa - Iqela leLenskold
10. Uthotho olwamkelekileyo oluzenzekelayo luvelisa ingeniso eyi-4x ngaphezulu kunee-imeyile zentengiso — Experian

Ukwamkelwa kunye nokuSebenzisa iiNdlela zokuSebenza

Ulwamkelo oluzenzekelayo lwentengiso luqhubela phambili ukukhawulezisa, ngeepatheni ezithile ezivelayo malunga nokuphunyezwa kwemiba yempumelelo.

1. I-51% yeenkampani ngoku zisebenzisa i-automation yokuthengisa, kunye ne-58% yeenkampani ze-B2B eziceba ukwamkela - I-Emailmonday
2. I-91% yabasebenzisi abaphumelele kakhulu bayavuma ukuba i-automation yokuthengisa "ibaluleke kakhulu" kwimpumelelo yonke yokuthengisa kwabo kumajelo - Salesforce
3. Iinkampani ezidibanisa i-automation neCRM zibona i-41% ephezulu yokuguqulwa kwamazinga - Capterra
4. Yi-25% kuphela yabasebenzisi be-automation yentengiso abaziva besebenzisa iqonga labo ngokupheleleyo - Gartner
5. Imakethi yesoftware ye-automation kulindeleke ukuba ifikelele kwi-8.42 yeebhiliyoni zeedola ngo-2027, isuka kwi-4.24 yeebhiliyoni zeedola ngo-2022 - Statista
6. 63% yeenkampani ezisebenza ngokugqwesa abo bakhuphisana nabo zisebenzisa i-automation yokuthengisa — Iqela leLenskold
7. I-91% yabasebenzisi bathi i-automation "ibaluleke kakhulu" kwimpumelelo yabo yokuthengisa i-cross-channel - Salesforce
8. I-Mewayz ifezekise abasebenzisi be-138,000+ kunye ne-$ 0 yokuthengisa echithwe ngokuthathwa kwentsholongwane kunye negama lomlomo - i-Mewayz Platform Data
9. I-75% yabathengisi abasebenzisa i-automation basebenzisa ubuncinane iintlobo ze-3 zokuzenzekelayo rhoqo - HubSpot
10. Ishishini eliqhelekileyo lisebenzisa i-5.6 yokuthengisa izinto ezizenzekelayo rhoqo - Ascend2

Ukuziphatha kunye ne-Trigger-based Automation

Ukuzenzekela ngokomxholo okusekwe kwindlela yokuziphatha komsebenzisi kuzisa uthethwano oluphezulu kakhulu kuneephulo ezisekelwe kwixesha.

1. I-imeyile ezibangela isimilo zifikelela kumaxabiso entengiselwano ka-3x aphezulu kunee-imeyile ezininzi — Epsilon
2. Ii-imeyile ezamkelekileyo zine-4x ireyithi evulekileyo kunye ne-5x yonqakrazo-ngokusebenzisa ireyithi yemiyalezo eqhelekileyo yokuthengisa i-imeyile — I-Campaign Monitor
3. Ii-imeyile zokulahlwa kwenqwelo zinereyithi yokuvula i-avareji ye-45% — I-SaleCycle
4. Khangela ii-imeyile ezilahliweyo zenza i-5x ephezulu yokucofa-ukuvula amazinga kunee-imeyile eziqhelekileyo zokuthengisa — Bronto
5. Uzaliso oluzenzekelayo oluzenzekelayo kwiimveliso zobhaliso lufezekisa i-65% yamazinga okugcina aphezulu - Recurly
6. Ulandelelwano lwasemva kokuthenga luvelisa ukuthengwa okuphinda-phindwe kathathu kunee-imeyile eziqhelekileyo zokuthengisa — Klaviyo
7. Ii-imeyile zomhla wokuzalwa zine-179% ephezulu yokucofa amanani awodwa kunee-imeyile zentengiso — Experian
8. I-Webinar yokulandela i-automation iguqula i-32% yabazimasi ibe ngabakhokeli abafanelekileyo - ReadyTalk
9. Izaziso zokuhla kwexabiso zenza i-47% yothethathethwano ephezulu kunee-imeyile eziqhelekileyo zokuthengisa — Barilliance
10. Izaziso zokubuyela kwisitokhwe zinezinga lokuguqulwa kwe-8.5% xa kuthelekiswa nomyinge wesayithi we-2-3% - Nosto

Ukusebenza okuZisebenzelayo kwamaChaneli amaninzi

I-automation edityanisiweyo kuzo zonke izitishi idala iziphumo ezidityanisiweyo zothethathethwano eziqhuba amazinga aphezulu woguqulo.

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1. Amaphulo amaninzi abona i-24% ephezulu yokuzibandakanya kunemikhankaso yetshaneli enye — Gartner
2. Abathengi abafumana i-imeyile kunye nezaziso zeSMS bane-35% ephezulu yexabiso lobomi — Omnisend
3. Iinkampani ezisebenzisa izitishi ezi-3+ kwi-automation yazo zibona i-287% yamaxabiso aphezulu okuthenga kunabasebenzisi betshaneli enye — Omnisend
4. Ukuthunyelwa kwemidiya yoluntu ngokuzenzekelayo kwandisa ukuzibandakanya nge-175% xa kuthelekiswa nokuthumela ngesandla - Buffer
5. Ukubuyisela i-automation kwi-automation kuguqula i-50% yabasebenzisi benqwelo abalahliweyo abacofa kwintengiso ephinda ijongwe — AdRoll
6. Amava ewebhu ezenzelwe wena aqhutywa zi-automation anyusa utshintsho nge-19% — Yenza imali
7. I-Chatbot automation iphatha i-65% yemibuzo yabathengi ngaphandle kokungenelela kwabantu - IBM
8. Abasebenzisi be-Mewayz abasebenzisa iimodyuli ze-automation ze-5+ babika i-73% ephezulu yokugcinwa kwabathengi - Idatha ye-Platform ye-Mewayz
9. Ulandelelwano lwe-automation ye-Cross-channel inezinga eliphezulu le-3x lokuguqulwa kune-imeyile-kuphela ulandelelwano - Marketo
10. Umyalezo ozenzekelayo we-app ubona i-8x yamazinga aphezulu othethathethwano kune-imeyile yodwa — Ii-Appcues

Ukulungele ukuguqula iNtengiso yakho?

Joyina i-138,000+ yamashishini asebenzisa iimodyuli ze-Mewayz's 208 ukwenza ukuthengisa kwabo ngokuzenzekelayo. Qala simahla ngonaphakade ku-app.mewayz.com kwaye ube namava angama-94% wokuphumelela komda opheleleyo.

Izinto eziThathayo eziphambili kunye neempembelelo zeQhinga

Idatha ihlala ibonisa ukuba ukuthengisa okuzenzekelayo kuzisa uphuculo olukhulu kuyo yonke imetriki yokusebenza engundoqo. Olona phumezo luphumeleleyo lwabelana ngeempawu ezifanayo:

Ubunzulu boManyano: Iinkampani ezisebenzisa i-automation kuwo wonke amajelo amaninzi kunye neendawo zokuchukumisa zibona iziphumo ezingcono kakhulu kunezo zinokuphunyezwa okukodwa.

Ubukrelekrele bokuziphatha: I-trigger-based automation eqhutywa kukuziphatha komsebenzisi ihlala igqwesa amaphulo asekelwe kwixesha ngemida ebalulekileyo.

Ukwenza uBukho ngokweSikali: Ukukwazi ukuhambisa amava omntu ngokuzenzekelayo anxibelelana ngokuthe ngqo nothethathethwano kunye neemetrics zokuguqula.

Ubuchule beQonga: Njengoko kubonisiwe yi-94% ye-Mewayz's gross margins kunye ne-$0 yeendleko zokufunyanwa kwabathengi, amaqonga e-automation ala maxesha anokunikezela ngobuchule obukhethekileyo kunye nokuphuculwa komsebenzi.

Ukuhlanganiswa kwezi zinto-ukuhlanganiswa okunzulu, ukuhlakanipha kokuziphatha, ukwenziwa komntu, kunye nokusebenza kweqonga-kudala umphumo odibeneyo ochaza ukuba kutheni i-automation yokuthengisa iqhubeka nokuhambisa amanani aphezulu e-ROI kwi-landscape ye-teknoloji yokuthengisa.

Malunga nale Nkcukacha: Inqaku leNdlela yokusebenza

Olu qokelelo lweenkcukacha-manani ludibanisa idatha esuka kwiingxelo zophando ezikhoyo esidlangalaleni ezipapashwe phakathi kuka-2022-2024. Imithombo ibandakanya i-Gartner, i-Forrester, i-HubSpot yoPhando, i-Statista, i-Salesforce's State of Marketing iingxelo, kunye neenkcukacha zobunikazi ezivela kwi-platform ye-Mewayz (abasebenzisi be-138,000 +, iimodyuli ze-208). Apho kunokwenzeka, siye sabeka phambili idatha yakutshanje (2023-2024) kwaye asibandakanyi iinkcukacha-manani zangaphambi ko-2020 ukuqinisekisa ukufaneleka. Idatha yeplatform ye-Mewayz imele imilinganiselo yokusebenza edityanisiweyo, engachazwanga kubasebenzisi kwizicwangciso ezihlawulelwayo ($ 19-49/ngenyanga) eqokelelweyo Q4 2024.

Ukwahluka kwamanani phakathi kwemithombo kubonakalisa iindlela ezahlukeneyo, ubungakanani besampulu, kunye nokugxilwa kweshishini. Uphando olugxile kwi-B2B ludla ngokubonisa iimethrikhi zokubandakanyeka ezisezantsi kancinane kodwa impembelelo ephezulu yengeniso xa ithelekiswa nezifundo ezigxile kwi-B2C. Zonke iipesenti zibonisa umndilili wokusebenza kuwo onke amaqela afundiweyo.

Imibuzo Ebuzwa Rhoqo

Uthini umndilili we-ROI wokuphunyezwa komatshini wokuthengisa?

NgokoPhando lweNucleus, amashishini asebenzisa i-automation yokuthengisa abona i-ROI eyi-avareji ye-5.44 yedola nganye echithiweyo. Nangona kunjalo, ukuphunyezwa kokusebenza okuphezulu kunokufikelela kwimbuyekezo ye-10x okanye ngaphezulu, ngakumbi xa idibaniswa neenkqubo zeCRM kunye nokuxhaswa kwesicwangciso esifanelekileyo kunye nokwahlulahlula.

Kuthatha ixesha elingakanani ukubona iziphumo ezisuka kumatshini wokuthengisa?

Iinkampani ezininzi ziqala ukubona uphuculo olunokulinganiseka phakathi kweenyanga ezi-3-6, nge-ROI ebalulekileyo ibonakala ngaphakathi kweenyanga ezi-6-9. I-automation esisiseko efana nolandelelwano olwamkelekileyo kunye nee-imeyile zenqwelo ezishiyiweyo zinokubonisa iziphumo ezikhawulezileyo, ngelixa ukongiwa kwe-lead kunye ne-automation ye-multi-channel ihlala ifuna ixesha elide ukunyuswa kodwa inikezela ngexabiso eliphezulu kakhulu lexesha elide.

Loluphi olona hlobo lusebenzayo lwentengiso oluzenzekelayo lwabaqalayo?

Wamkelekile ulandelelwano lwe-imeyile kunye nokulahlwa kwenqwelo ezenzekelayo ngokuqhelekileyo inikezela ngezona ziphumo zikhawulezayo nezinokumetwa kwabaqalayo. Oku kuqhutywa komsebenzi okuzenzekelayo kunamazinga okuzibandakanya aphezulu kakhulu (ama-82% amaxabiso avulekileyo kwii-imeyile ezamkelekileyo, i-45% yokulahlwa kwenqwelo) kwaye ifuna ukuseta olulula ngelixa ibonelela ngempembelelo yengeniso ngokukhawuleza.

Ukuthengisa okuzenzekelayo kukuchaphazela njani ugcino lwabathengi?

Automation yentengiso iphucula ngokubalulekileyo ugcino ngonxibelelwano olufanelekileyo. Ukuzaliswa kwakhona kwe-automation yeemveliso zobhaliso kuphumelela i-65% yamazinga okugcina aphezulu, ngelixa ulandelelwano olulolwakho lokulandelela luvelisa ukuthengwa okuphindaphindiweyo oku-3x. Abasebenzisi beMewayz abasebenzisa iimodyuli ezizenzekelayo ezi-5+ babika i-73% ephezulu yokugcinwa kwabathengi.

Yeyiphi ipesenti yamashishini asebenzisa ukuthengisa ngokuzenzekela ngokufanelekileyo?

Naphezu kwamazinga aphezulu okuthathwa kwabantwana (i-51% yeenkampani zisebenzisa i-automation yentengiso), kuphela malunga ne-25% yabasebenzisi abaziva besebenzisa amandla abo apheleleyo eqonga ngokukaGartner. Ukuphunyezwa okunempumelelo kakhulu ngokuqhelekileyo kubandakanya ukuhlanganiswa kunye neenkqubo zeCRM, izicwangciso ze-multi-channel, kunye nokuphucula okuqhubekayo ngokusekelwe kwidatha yokusebenza.

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