UkuFumana okuPhambili: Amashishini asebenzisa i-automation ye-automation experience 451% ngaphezulu abakhokelayo abafanelekileyo kwaye babone ukunyuka kwe-14.5% kwimveliso yokuthengisa. (Umthombo: Uphando lweNyucleus)

Ulwamkelo lweMarike kunye neNkcazo-manani yokuKhula

Ishishini lokuthengisa oluzenzekelayo liqhubela phambili ngokukhula, kunye namashishini abo bonke ubukhulu beqaphela iqhinga lobuchule lokubandakanyeka kwabathengi.

1. 78% yamaqela okuthengisa aqhuba kakuhle i-credit automation njengowona mqhubi uphambili wokukhula kwengeniso — Umthombo: Forrester Research
2. Imarike ye-automation market kulindeleke ukuba ifikelele kwi-12.6 yeebhiliyoni zeedola ngo-2027, ikhula kwi-CAGR ye-13.2% - Umthombo: UPhando lwe-Grand View
3. 91% yamashishini aphumeleleyo okwangoku asebenzisa i-automation yokuthengisa - Umthombo: Ingxelo yeNtengiso yeSalesforce
4. Ukwamkelwa phakathi kwamashishini amancinci (ngaphantsi kwe-50 abasebenzi) kuye kwaphindwe kathathu ukususela ngo-2022, ukusuka kwi-15% ukuya kwi-47% - Umthombo: Uphando lweHubSpot
5. I-62% yeenkampani ziceba ukunyusa ibhajethi yazo yokuthengisa ngokuzenzekelayo kwi-2026 - Umthombo: Uphando lwe-Gartner CMO Spend
6. I-Mewayz iphumelele i-94% ye-gross margins nge-$ 0 yokuthengisa inkcitho, ikhonza abasebenzisi be-138,000 ngokukhula kwezinto eziphilayo - Umthombo: Idatha yangaphakathi ye-Mewayz
7. Izakhono zokudityaniswa yi #1 yokuqwalaselwa xa ukhetha iqonga lokuzenzekelayo lokuthengisa - Umthombo: TrustRadius

Iimeyile zokuSebenza koMsebenzi weNtengiso

I-imeyile ihleli ilihashe lokuthengisa oluzenzekelayo, kunye neemetrics zokusebenza ezibonisa inzuzo ebalulekileyo kwimikhankaso ezenzekelayo kwiinzame zezandla.

Uhlobo lwephulo Ireyithi yokuvula i-Avareji I-Avareji yokuNqakraza-NgeRayithi (CTR) Izinga lokuguqulwa Uthotho lolwamkelo oluzenzekelayo 48.7% 12.3% 8.4% Usasazo Lwezandla 32.1% 6.2% 3.1% Inqwelo Ezizishiyileyo Ezilahliweyo 45.2% 18.9% 12.7% Inkuthazo yeNcwadi 28.7% 5.8% 2.9% Ukuzibandakanya kwakhona okuzenzekelayo 38.4% 9.6% 6.3%

Umthombo: Iphulo lokuJonga i-2026 yamanqaku eNtengiso ye-imeyile

1. Ii-imeyile ezizenzekelayo zenza i-320% ingeniso engaphezulu kunosasazo lwentengiso — Umthombo: Ingxelo ye-imeyile ye-DMA yeSizwe
2. Ii-imeyile ezenzelwe wena ziphucula amaxabiso ocofa ngo-14% — Umthombo: Iinkonzo zeNtengiso ze-Experian
3. Ii-imeyile ezamkelekileyo zine-4x izinga elivulekileyo kunye ne-5x yokucofa-ngokusebenzisa izinga le-imeyile eziqhelekileyo - Umthombo: GetResponse
4. I-79% yabathengisi bathi ulandelelwano lwe-imeyile oluzenzekelayo yishaneli yabo ephezulu yokuguqula - Umthombo: Ingxelo ye-imeyile yeLitmus
5. Iiphulo ezizenzekelayo ezicandiweyo ziqhuba i-30% yamazinga avulekileyo aphezulu kunye ne-50% ephezulu yokucofa amazinga - Umthombo: Mailchimp
6. Abasebenzisi beMewayz babona amazinga avulekileyo aphakathi kwe-42.3% kuwo wonke umsebenzi ozenzekelayo - Umthombo: I-Mewayz Platform Analytics
7. Ii-imeyile ezivuselelwe ngokuziphatha zifezekisa i-8x evula ngakumbi kwaye icofa kune-imeyile ye-batch kunye ne-blast - Umthombo: UPhando lweHubSpot

Buyisela kuTyalo-mali (ROI) Iinkcukacha-manani

Impembelelo yezemali yokuthengisa automation ayinakuphikiswa, kunye nemibutho enika ingxelo yembuyekezo ebalulekileyo kwiimetrics ezahlukeneyo.

1. Iinkampani ezisebenzisa i-automation yokuthengisa zibona i-ROI eyi-avareji ye-5.44 ye-$ nganye i-$ 1 echithwe - Umthombo: UPhando lweNucleus
2. Ukuthengisa okuzenzekelayo kuqhuba i-14.5% yokwanda kwemveliso yokuthengisa - Umthombo: Salesforce
3. Amashishini asebenzisa i-automation anciphisa iindleko zokufumana i-lead nge-33% - Umthombo: i-Forrester Research
4. Abasebenzisi bezentengiselwano ezizenzekelayo bafumana ama-451% ngaphezulu abakhokelayo abafanelekileyo — Umthombo: Iqela le-Annuitas
5. I-automated lead nurturing yenza i-50% ngaphezulu i-lead-ready lead lead kwi-33% yeendleko eziphantsi — Umthombo: Gartner
6. Iinkampani ezigqwesileyo ekukhuliseni i-lead zivelisa i-50% ngaphezulu kwe-sales-ready lead lead nge-33% yeendleko eziphantsi — Umthombo: Uphando lwe-Forrester
7. I-automation yokuthengisa igalelo kwi-40% yengeniso yeenkampani ze-B2B - Umthombo: Izigqibo ezinzulu
8. Indlela ye-modular ye-Mewayz ivumela amashishini ukuba afezekise i-ROI efanelekileyo phakathi kweenyanga ze-3 ngokomyinge - Umthombo: Idatha yeMpumelelo yoMthengi weMewayz

IsiZukulwana esiKhokeleyo kunye nokuSebenza ngokuKhulisa

Ukuzenzekela kuguqula indlela amashishini avelisa kwaye akhulise ngayo iinkokeli, kunye nophuculo olumangalisayo kumazinga enguquko kuyo yonke ifaneli.

1. Izikhokelo ezikhuliswe zenza i-47% yokuthenga okukhulu kunezikhokelo ezingakhuliswanga - Umthombo: Iqela le-Annuitas
2. Iinkampani ezenza ulawulo olukhokelayo ngokuzenzekelayo zibona i-10% okanye ukunyuka okukhulu kwengeniso phakathi kweenyanga ze-6-9 - Umthombo: Gartner
3. Amanqaku okukhokela ngokuzenzekelayo anyusa ukwamkelwa kweentengiso zentengiso-ezifanelekileyo zikhokelela nge-30% — Umthombo: CSO Insights
4. Amashishini asebenzisa i-automation abona i-53% ephezulu yokuguqulwa kwamazinga ukusuka kwimpendulo ukuya kukhokelo olufanelekileyo - Umthombo: Iqela leLenskold
5. Abasebenzisi be-Automation ye-Marketing bafumana i-3.1x ephezulu yokukhokelela kumthengi amazinga okuguqula — Umthombo: VB Insight
6. Ii-CTA ezenzelwe wena ziguqula iindwendwe ezingama-42% ngaphezulu kuneeCTA ezingagqibekanga — Umthombo: UPhando lweHubSpot
7. Ii-imeyile ezizenzekelayo zokukhulisa i-imeyile zifumana amaxesha angama-4-10 izinga lokuphendula xa kuthelekiswa nokuqhuma kwe-imeyile ezimeleyo - Umthombo: I-Demand Gen Report
8. Iimodyuli ze-Mewayz ze-208 zenza ukuba amanqaku akhokhelwe achanekileyo kunye ne-89% echanekile ekuqikeleleni izikhokelo ezifanelekileyo — Umthombo: I-Mewayz Platform Data

I-AI kunye neMpembelelo yoBuntu

Ubukrelekrele bokwenziwa buguqule usetyenziso oluzenzekelayo lwentengiso, luvumela ukwenziwa kobuntu ngokwezinga eliphezulu.

1. I-78% yabathengisi bathi i-AI-powered personalization inyusa ukubandakanyeka kwabathengi - Umthombo: Evergage
2. Izindululo zemveliso eziqhutywa yi-AI zibandakanya i-35% yengeniso ye-Amazon - Umthombo: McKinsey & Company
3. Amava ewebhu omntu anganyusa ukuthengisa nge-19% - Umthombo: Monetate
4. Iinkampani ezisebenzisa i-AI yokuthengisa ngokuzenzekelayo zibone i-50% yokuguqulwa okukhokelayo - Umthombo: Uphando lwe-Salesforce
5. I-AI-powered time optimization optimization kwandisa amazinga e-imeyile avulekileyo nge-27% - Umthombo: Indlela yokuBuyisa
6. Umxholo oguqukayo kwii-imeyile uvelisa i-5x ephezulu yokucofa amazinga - Umthombo: I-Campaign Monitor
7. I-74% yabathengi baziva bekhathazekile xa umxholo wewebhusayithi ungenziwanga ubuqu - Umthombo: iSegment Personalization Pulse Check
8. I-AI-drived subject line optimization kuphucula amazinga avulekileyo nge-31% — Umthombo: Ibinzana

IiNkcukacha zoKuzenzekela kwiNdawo yoLuntu

I-automation ye-Social media automation iyaqhubeka ikhula ngokubaluleka, kunye namaqonga anikezela ucwangciso oluphucukileyo kunye nezakhono zokujolisa.

1. I-73% yabathengisi bakholelwa ukuba ukuthengiswa kweendaba zentlalo "kuye kwasebenza kakuhle" okanye "kusebenze kakhulu" kwishishini labo - Umthombo: Buffer State of Social Report
2. I-automated media media posting inyusa ukubandakanyeka nge-50% xa kuthelekiswa nokuthumela ngesandla - Umthombo: i-Social Media Examiner
3. Amashishini azenzele imidiya yoluntu abone i-42% ngaphezulu kwesizukulwana esikhokelayo ukusuka kumajelo asekuhlaleni - Umthombo: Uphando lweHubSpot
4. Amaxesha afanelekileyo okuthumela achongiwe ngokuzenzekela anyusa ukubandakanyeka nge-39% — Umthombo: CoSchedule
5. I-automation ye-Social media igcina abathengisi umyinge weeyure ze-6 ngeveki - Umthombo: Iziko leNtengiso yoMxholo
6. Ukumamela eluntwini ngokuzenzekelayo ichonga ukukhankanywa kwebhrendi oku-3x ngaphezulu kunokubekwa esweni ngesandla — Umthombo: Ihlumela loLuntu

Ukugcinwa koMthengi kunye neNtengiso yeLifecycle

Intengiso ezizisebenzelayo ziyagqwesa kugcino lwabathengi, ngamaphulo azenzekelayo aphucula ukuthembeka kunye nexabiso lobomi bonke.

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1. Ukunyusa izinga lokugcinwa kwabathengi nge-5% kwandisa inzuzo nge-25% ukuya kwi-95% — Umthombo: Uphononongo lweShishini lwaseHarvard
2. Ulandelelwano oluzenzekelayo lwe-onboarding luphucula ukugcinwa kwabathengi nge-34% — Umthombo: Groove HQ
3. I-automation yokuthengisa i-Lifecycle yonyusa ixabiso lobomi bomthengi nge-27% — Umthombo: Bain & Company
4. Amaphulo okugcinwa komntu siqu anezinga eliphezulu le-3x lokuzibandakanya kuneephulo eziqhelekileyo — Umthombo: Epsilon
5. Automated win-back campaigns recovery 15% yabathengi abaphelelwe lixesha — Umthombo: Klaviyo
6. Iinkampani ezisebenzisa imephu yohambo lwabathengi oluzenzekelayo jonga i-54% enkulu imbuyekezo kutyalo-mali lokuthengisa — Umthombo: Forbes
7. Abasebenzisi beMewayz babika i-28% ephezulu yokugcinwa kwabathengi emva kokuphumeza i-automation ye-lifecycle — Umthombo: UPhando lwabaThengi beMewayz

Ubuchule bokusebenza kunye nokonga ixesha

Ngaphaya kwempembelelo yengeniso, ukuthengisa ngokuzenzekelayo kuzisa iinzuzo ezibalulekileyo zokusebenza ngokugcina ixesha kunye nokusebenza kakuhle.

1. Ukuthengisa okuzenzekelayo kunciphisa imisebenzi ephindaphindiweyo nge-80% kumaqela okuthengisa - Umthombo: Marketo
2. Amashishini agcina umyinge weeyure ze-15 ngeveki ngokusebenzisa i-automation yokuthengisa — Umthombo: UPhando lweNucleus
3. Ingxelo ezenzekelayo igcina iiyure ezingama-20+ ngenyanga kuhlalutyo kunye nokulandelela ukusebenza — Umthombo: UPhando lweHubSpot
4. Iinkampani ezisebenzisa i-automation zifikelela kwi-35% yamaxesha okuphendula ngokukhawuleza — Umthombo: Uphononongo lweShishini laseHarvard
5. Amaqela okuthengisa asebenzisa ingxelo ye-automation 41% imveliso ephezulu yephulo enezixhobo ezifanayo — Umthombo: Iziko lokuthengisa umxholo

Malunga nale Nkcukacha: Inqaku leNdlela yokusebenza

Olu qokelelo lweenkcukacha-manani luqokelela idatha esuka kwiifemu eziphambili zophando kushishino kuquka iGartner, iForrester, iStatista, iHubSpot Research, kunye neSalesforce. Idatha eyongezelelweyo ivela kwiingxelo zeqonga elithile nguMarketo, Mailchimp, kunye neCampaign Monitor. Iinkcukacha-manani ezithe ngqo ze-Mewayz zithathwe kuhlalutyo lweqonga olungachazwanga kumagama abo bonke abasebenzisi abangama-138,000+. Iinkcukacha-manani eziphawulwe ngeembekiselo ezithe ngqo zonyaka (2026) zimele uqikelelo olukhoyo lwamva nje olusekwe kwiintsingiselo zangoku zokukhula. Ezinye iinkcukacha-manani zinokudityaniswa kwimithombo yolwazi emininzi ukuze kufikelelwe ngokubanzi.

Idatha ibonisa ngokucacileyo ukuba i-automation yokuthengisa ayisekho ukukhetha kumashishini akhuphisanayo. Ukusuka kwintsebenzo ye-imeyile ephuculweyo kakhulu ukuya kwi-ROI ebalulekileyo kunye nempumelelo yokusebenza, iiplatifomu ezizenzekelayo ezifana neMewayz zibonelela ngeziseko eziyimfuneko zokukhula okuzinzileyo. Ngamalungu angama-208 eemodyuli, amashishini anokuphumeza ngokuchanekileyo umatshini womatshini abawufunayo ngaphandle kobunzima obungeyomfuneko.

Ukulungele ukuguqula iNtengiso yakho?

Joyina i-138,000+ yamashishini asebenzisa iqonga lemodyuli likaMewayz ukwenza ukukhula kwawo ngokuzenzekelayo. Ngezicwangciso eziqala kwi-19 yeedola / ngenyanga kunye nenqanaba lasimahla lasimahla, ungaqala ukubona iziphumo namhlanje. Ndwendwela app.mewayz.com ukuze uqalise.

Imibuzo Ebuzwa Rhoqo

Uthini umndilili we-ROI wokuthengisa okuzenzekelayo?

Ngokutsho koPhando lweNucleus, iinkampani ezisebenzisa i-automation yokuthengisa zibona umyinge we-ROI ye-5.44 yeedola nganye echithiweyo. Ukuphunyezwa komgangatho ophezulu kunokuvelisa imbuyekezo ephezulu njenge-$ 8-10 kwidola nganye etyaliwe, kunye ne-ROI ngokuqhelekileyo inyuka ngokuhamba kwexesha njengoko amashishini ephucula izicwangciso zabo zokuzenzekelayo.

Ingakanani i-automation yokuthengisa iphucula iireyithi zokuvula i-imeyile?

Ii-imeyile ezizenzekelayo zisebenza ngokubonakalayo ukodlula amaphulo enziwa ngezandla. Uchungechunge olwamkelekileyo lufezekisa i-48.7% yamazinga avulekileyo xa kuthelekiswa ne-32.1% yosasazo lwezandla, kunye ne-imeyile ezishiyiweyo zeenqwelo zibone i-45.2% yamazinga avulekileyo. Ukwenza okuthandwa nguwe kunye neziphembeleli zokuziphatha zizinto eziphambili eziqhuba olu phuculo.

Yeyiphi ipesenti yamashishini asebenzisa i-automation yokuthengisa?

Okwangoku, i-91% yamashishini aphumeleleyo asebenzisa i-automation yokuthengisa ngokuhambelana nophando lwe-Salesforce. Ukwamkelwa kukhule ngokukhawuleza, ngakumbi phakathi kwamashishini amancinci apho ukusetyenziswa kuye kwaphindaphindeka kathathu ukusuka kwi-15% ukuya kwi-47% ukususela ngo-2022. Ubuchwepheshe buba yinto eqhelekileyo kwimibutho ekhuphisanayo.

I-automation yentengiso inefuthe njani kwisizukulwana esikhokelayo?

Intengiso ezenzekelayo iphucula ngokumangalisayo impumelelo yokuvelisa. Abasebenzisi bafumana i-451% ekhokelela ngakumbi, i-53% izinga eliphezulu lokuguqulwa ukusuka ekuphenduleni kwi-lead lead, kunye ne-3.1x ephezulu yokukhokelela kumthengi. Ukondla ngokuzenzekela nako kuvelisa izikhokelo ezenza i-47% yentengo enkulu.

Leliphi ixesha ukonga amashishini anokulindela kwi-automation yokuthengisa?

Amashishini agcina umyinge weeyure ezili-15 ngeveki ngokuthengisa okuzenzekelayo, kunye nemisebenzi ephindaphindayo ethotywe nge-80%. Ingxelo ezenzekelayo yodwa igcina iiyure ezingama-20+ ngenyanga. Olu gcino lwexesha luvumela amaqela entengiso ukuba afezekise i-41% ephezulu yemveliso yephulo ngezixhobo ezifanayo.

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