40+ INkcazo-manani yeTekhnoloji yeReal Estate: iCRM, iNkokheli yeNkokeli, kunye noKuzenzekela ngo-2024

Intshayelelo: I-Data-Driven Real Estate Revolution

Ishishini lezindlu nomhlaba likwinguqu enzulu yedijithali. Zimnkile iintsuku zokuthengiselana nge-analog; ezona arhente zanamhlanje ziphumeleleyo kunye nee-brokers zinikwa amandla yidatha, i-automation, kunye nesoftware ephucukileyo. Olu qokelelo lubanzi lwamanani-nkcazo angaphezulu kwama-40, afunyenwe kwiingxelo zeshishini eliphambili kunye nedatha yethu yeqonga eMewayz, ibonelela ngombono osekwe kubungqina kwiintsingiselo zokubumba iteknoloji yepropathi (proptech). Ukuqonda la manani kubalulekile nakweyiphi na ingcaphephe yezindlu nezindlu ezijolise ekwandiseni imisebenzi yazo, ivelise ukhokelo oluneziqinisekiso ezithe chatha, kwaye ivale izivumelwano ngokukhawuleza.

Ujongo jikelele lweMarike kunye namaxabiso oKumkelwa komntu Wabanye abantu

Umaleko osisiseko weproptech kukwamkelwa kwayo ngokubanzi. Ezi nkcukacha-manani zipeyinta umfanekiso ocacileyo weshishini elidibanisa ngokukhawuleza ubuchwephesha kumsebenzi walo ongundoqo.

1. I-84% yeenkampani ze-real estate zichaza iteknoloji njengeyona nto ibalulekileyo yokwahlukana - I-National Association of Realtors (NAR), 2023
2. Imarike yeproptech yehlabathi kulindeleke ukuba ifikelele kwi-86.5 yeebhiliyoni zeedola ngo-2032, ikhula kwi-CAGR ye-16.8% ukusuka ngo-2023 - Ikamva loPhando lweMarike
3. 95% yabathengi basekhaya basebenzisa i-intanethi ngexesha lenkqubo yokukhangela ekhaya — Iprofayili ye-NAR yabaThengi beKhaya kunye nabathengisi, ngo-2023
4. Ngaphezu kwe-70% yee-brokerages ze-real estate zonyuse ibhajethi yetekhnoloji unyaka nonyaka ukusukela ngo-2020 - I-WAV Group Consulting
5. Abathengisi bezindlu basebenzisa umyinge we-6 izixhobo ezahlukeneyo zesoftware yonke imihla ukulawula uluhlu, abathengi, kunye neentengiselwano — Mewayz Internal Data, 2024
6. Ukwamkelwa kwamaqonga olawulo lwentengiselwano ekupheleni ukuya ekupheleni kukhule ngaphezu kwe-200% ukususela ngo-2019 — CRETech
7. Kuphela yi-23% yeengcali zezindlu eziziva ukuba istaki sabo sangoku setekhnoloji "sidityaniswe ngokupheleleyo" kwaye asinamthungo - Ingxelo ye-DocuSign Real Estate Trends

CRM kunye neNkcazo-manani yoLawulo lwabathengi

Iinkqubo zoLawulo loBudlelwane boMthengi (CRM) yinkqubo ye-nervous engundoqo yeshishini lemihlaba yezindlu. Ezi zibalo zibonisa ukubaluleka kwazo kugcino kunye nengeniso.

1. Abathengisi bezindlu abasebenzisa iCRM ezinikeleyo i-32% ephezulu yokugcinwa kwabathengi xa kuthelekiswa nabasebenzisa i-spreadsheets okanye i-apps zoqhagamshelwano ezisisiseko - Uphando lweHubSpot
2. I-59% yeengcali ze-real estate zibika ukuba i-software ye-CRM yeyona nto ibaluleke kakhulu isixhobo sabo sobuchwepheshe - I-McKissock Real Estate Study
3. Izikhumbuzi zeCRM ezizenzekelayo kunye nokulandelwa kunokunyusa izinga lokuguqulwa kwesikhokelo ukuya kuthi ga kwi-35% - Ingxelo yeNkonzo yeSalesforce
4. Abameli abahlula abafowunelwa babo beCRM babona i-45% ephezulu yokuphendula kwimikhankaso yokuthengisa - ActiveCampaign
5. Ukudibanisa i-CRM kunye neqonga lonxibelelwano (njenge-imeyile okanye i-SMS) kunokunciphisa ixesha lokuphendula kwiindlela ezintsha ezikhokelayo ngaphezu kwe-80% — I-Mewayz Internal Data, 2024
6. Ii-arhente ezisebenza kakhulu zinokwenzeka nge-2.5x ngaphezulu ukusebenzisa i-app ye-CRM ehambayo kuhlaziyo olusendleleni — Gartner
7. Uhlalutyo lwedatha ye-CRM lunceda i-67% yabathengisi benze izigqibo ezinolwazi malunga notyalo-mali lweemarike kunye nokusebenza kwe-arhente - I-Deloitte Real Estate Outlook

Isizukulwana esiKhokelayo kunye neNkcazo-manani yokuThengisa

Ukuvelisa umbhobho ongaguqukiyo wabakhokeleli abafanelekileyo kukuphila ubomi bomhlaba. Itekhnoloji iyitshintshile indlela ii-arhente ezifumana kwaye zitsale ngayo abantu abanokuba ngabaxhasi.

1. Iiwebhusayithi ze-Real estate kunye nokuhlanganiswa kwe-IDX zenza i-5x ikhokela ngaphezulu kunezo zingenayo - IiNkampani eziPhambili ze-Real Estate World (LRE)
2. Uluhlu lweentengiso zevidiyo zifumana i-403% yemibuzo engaphezulu kunoluhlu olusekelwe kwisicatshulwa - I-Forbes Real Estate Council
3. I-77% yee-arhente zabathengi bathi abathengi babo baphendule ngakumbi kwiividiyo zokuhamba xa kuthelekiswa neefoto ezimileyo - NAR
4. Intengiso ye-social media ehlawulwayo ye-real estate ine-median cost-per-lead (CPL) ye-$ 22, nangona oku kuyahluka kakhulu ngeemarike - WordStream
5. I-imeyile yokuthengisa i-real estate inomlinganiselo ovulekileyo we-21.5%kunye ne-click-through rate ye-3.1%, iphumelele ngaphezu kwamanye amashishini amaninzi - I-Mailchimp Industry Benchmarks
6. Izixokelelwano ezizenzekelayo zokufaka amanqaku zinceda ii-arhente zibeke phambili ukulandelelwa, ukwandisa ukuguqulwa kwi-"hot" kukhokelela ngaphezu kwe-50% — MarketingSherpa
7. I-60% yee-real estate lead zivela kwizixhobo eziphathwayo - Borrell Associates
8. Ii-Chatbots kwiiwebhusayithi ze-real estate zingabamba ukuya kuthi ga kwi-40% yeendawo ezikhokelayo ezipheleleyo ngaphandle kweeyure zoshishino - I-Drift State of Conversational Marketing

Amanani-manani okuzenzekela kunye neMveliso

I-automation isitshixo ekukhuliseni ishishini lezindlu nomhlaba ngaphandle kokunyuka ngokulinganayo kwi-overhead. La manani agxininisa impumelelo enkulu ekhoyo.

1. Abathengisi bezindlu bangagcina iiyure ezingaphezu kwe-10 ngeveki ngokwenza imisebenzi yolawulo ngokuzenzekelayo njengokucwangcisa, ukungena kwedatha, kunye neempendulo ze-imeyile - i-Mewayz Internal Data, 2024
2. Automated drip email campaigns khulisa iinkokeli kunye ne-80% ngaphantsi kwemizamo yezandla ngelixa ugcina ubuntu - iPhulo Monitor
3. 62% yee-brokerages usebenzisa i-transaction automation ingxelo yokunciphisa iimpazamo kunye nemiba yokuthotyelwa - I-Qualia Labs
4. Izixhobo ezenza ngokuzenzekelayo ukuthunyelwa kweendaba zentlalo zibona ukwanda kwe-4x kwimveliso yomxholo evela kwi-agent - Hootsuite
5. Ukwenziwa koxwebhu oluzenzekelayo lucutha ixesha lokulungiselela ikhontrakthi ngomyinge wama-75% — DocuSign
6. Iiplatifomu ezinoyilo lwemodyuli (njengeemodyuli ze-Mewayz ze-208) zivumela i-94% yabasebenzisi ukuba bakhe i-workflow yangokwezifisoezenza ngokuzenzekelayo inkqubo yazo ekhethekileyo - i-Mewayz Internal Data, 2024
7. Abarhwebi abasebenzisa i-automation bona i-25% ngokukhawuleza inkqubo yokukhwela kwii-agent ezintsha - I-National Association of Realtors (NAR)

I-ROI, Iindleko, kunye neMpembelelo yezeMali

Ekugqibeleni, utyalo-mali lwetekhnoloji kufuneka lubonise ixabiso labo lemali. Le datha ibonisa imbuyekezo enyanzelisayo kutyalo-mali olunikezelwa yiproptech.

1. Kuyo yonke i-$ 1 echithwe kwi-teknoloji ye-CRM, imbuyekezo ephakathi yi-$ 8.71 - Uphando lweNucleus
2. Abameli abaqhuba kakuhle kakhulu bachitha malunga ne-4% yengeniso yabo ye-gross kubuchwepheshe — IiNdlela zoKWENENE
3. Ii-brokerage ezine-tech stack epheleleyo zibona i-gross margins 15-20% phezulu kunezo zinezisombululo ze-piecemeal - i-Mewayz Internal Data (94% gross margins)
4. Ii-platforms zokuthengisa ezizenzekelayo zinokunciphisa iindleko-per-acquisition (CPA) ukuya kuthi ga kwi-33%ngokuphucula umgangatho okhokelayo kunye nokunyusa - Forrester
5. Amaqonga asekelwe ngamafu anciphisa iindleko ze-IT zeziseko zophuhliso kwi-brokerages nge-40% - IDC
6. I-teknoloji yokutyelela i-Virtual inokunceda ukuthengisa ipropati 31% ngokukhawuleza kunye nepesenti ephezulu yexabiso elibuzayo — Matterport

Uhlalutyo oluthelekisayo: IiPlatform eziDityanisiweyo vs. Izisombululo zePoint

Esinye sezona zigqibo zinkulu kwi-brokerage kukusebenzisa i-OS eyodwa, edibeneyo yoshishino okanye iqoqo lezona zisombululo ze-best-in-class point. Idatha engezantsi, ehlanganiswe kwimithombo eyahlukeneyo yoshishino kunye nohlalutyo lwe-Mewayz, igxininisa iiyantlukwano eziphambili.

Metric I-OS yeShishini eliDityanisiweyo (umzekelo, iMewayz) Izisombululo zamanqaku amaninzi Avareji Iindleko zeNyanga ngomsebenzisi ngamnye $19 - $49 (iquka konke) $75 - $200+ (imirhumo edibeneyo) Ungqamaniso lweDatha & noManyano Ingenamthungo; uhlanganiso lwemveli Ihlala ifuna ixabiso le-APIs okanye ungene ngesandla Ixesha lokuQesha komsebenzisi ~3 iiyure (inkqubo enye) ~15 iiyure (iinkqubo ezininzi) Ngxelo yesiZukulwana Ideshibhodi edityanisiweyo enedatha esebenza ngokunqamlezayo Data siloed; ifuna uqulunqo lwezandla Scalability Phezulu; yongeza iimodyuli njengoko kufuneka Intsonkothile; Ukongeza izixhobo zongeza ukukhuhla kunye neendleko

I-Advanteji ye-Mewayz: Idatha yeQonga

Ngabasebenzisi abangaphezu kwe-138,000 abasebenzisa iimodyuli zethu ezingama-208, iMewayz ibonelela ngelensi eyodwa kwiintsingiselo zobuchwepheshe bokuthengisa izindlu. Inkcitho yethu ye-$0 yokuthengisa kunye ne-94% ye-gross margins bubungqina bemodeli yokukhula ekhokelwa yimveliso ehambelana nzulu nemarike. Abasebenzisi abakwiqonga lethu bahlala benika ingxelo:

1. Ukunciphisa i-40% ngexesha elichithwe kwimisebenzi yolawuloemva kokuphumeza iimodyuli ezizenzekelayo - i-Mewayz User Survey, Q1 2024
2. I-78% yabasebenzisi abatsha basebenzise ubuncinane iimodyuli ezi-3 ezidibeneyo (umzekelo, i-CRM, Amaxwebhu, ukuCwangciswa) kwiintsuku zokuqala ze-30 - Idatha ye-Mewayz Activation
3. Amaqela amancinci (abantu abayi-1-5) bafikelela kwi-ROI eyi-320% kunyaka wokuqalakwi-$ 49 / mo isicwangciso sePro - Uhlalutyo lweMpumelelo yoMthengi weMewayz
4. I-free tier yamahhala isebenza njengeshaneli ephezulu yokufumana, kunye ne-25% yabasebenzisi bamahhala abaguqulela kwisicwangciso esihlawulelwayo - Idatha yangaphakathi yeMewayz
5. Iimodyuli ezisetyenziswa kakhulu ziquka i-CRM yoQhagamshelwano (i-92% yokwamkelwa), i-Task Automation (85%), kunye ne-Document E-Sign (81%) - I-Mewayz Platform Analytics

Ukulungele ukuSebenzisa Amandla oBuchwephesha beReal Estate obuqhutywa yiDatha?

Ezi nkcukacha-manani zibonisa indlela ecacileyo yokusebenza kakuhle, imida ephezulu, kunye nokukhula okukhawulezileyo. I-OS yeshishini lemodyuli likaMewayz ibonelela ngezixhobo ezidityanisiweyo ozifunayo ukuze wenze imali kwezi ndlela. Joyina i-138,000 yabasebenzi abanolwazi lwezindlu nabasele besebenza ngobukrelekrele.

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Jonga iziCwangciso zeMewayz Ukuqala ku-$0/Inyanga →

Malunga nale Nkcukacha: Inqaku leNdlela yokusebenza

Izibalo ezithiwe thaca kolu qokelelo ziqokelelwe kwiingxelo ezahlukeneyo zeshishini ezifumaneka esidlangalaleni ezipapashwe phakathi kuka-2022 kunye no-2024 ngamafemu ophando ahlonitshwayo kunye nemibutho yoshishino, kuquka iNational Association of Realtors (NAR), Gartner, Forrester, HubSpot, kunye nabanye. Amagama engxelo ethile kunye nemihla yopapasho acatshulwe ecaleni kwamanani-nkcazo apho kuyimfuneko.

Amanqaku edatha e-Mewayz asuka kuhlalutyo oludityanisiweyo nolungachazwanga igama lomsebenzisi kunye nophando lwabasebenzisi oluqhutywe ebutsheni buka-2024. Le datha yangaphakathi ibonisa iipatheni zosetyenziso kunye nemilinganiselo yokusebenza kwisiseko esisebenzayo sabasebenzisi abangaphezu kwe-138,000 yeengcali. Onke amanani okusebenza kwemali anxulumene neMewayz asekelwe kwingxelo yemali yangaphakathi.

Lo mxholo wenzelwe iinjongo zolwazi ukubonisa intsingiselo yeshishini elibanzi kwaye akufuneki uthathwe njengengcebiso yezemali.

Imibuzo Ebuzwa Rhoqo

Loluphi olona tyalo-mali lunefuthe lobuchwephesha kwi-arhente yezindlu?

Ngokusekwe kwidatha, inkqubo ezinikeleyo yoLawulo loBudlelwane babathengi (CRM) ihlala ibonisa eyona ngeniso iphezulu kutyalo-mali. Ubalo lubonisa ukuba sesona sixhobo sibaluleke kakhulu kwi-59% yee-arhente kwaye sinokunyusa amazinga okugcina abathengi ngama-32%. I-CRM ehlanganisiweyo isebenza njengendawo esembindini kuyo yonke idatha yabathengi, unxibelelwano, kunye ne-automation, iyenza ibe sisiseko sesitaki sobuchwephesha bemihla ngemihla.

Yimalini i-arhente yezindlu okanye uhlahlo lwabiwo-mali oluncinci lwe-brokerage kubuchwephesha?

Imilinganiselo yeShishini esuka kwi-REAL Trends icebisa ukuba ii-arhente eziqhuba kakuhle zichitha malunga ne-4% yengeniso yazo epheleleyo kubuchwephesha. Kwi-brokerage, iindleko zinokuhluka ngokubanzi ngokusekelwe kubukhulu kunye nezisombululo ezikhethiweyo. Itheyibhile yokuthelekisa ibonisa ukuba iqonga elidibeneyo elifana ne-Mewayz (i-$ 19-49 / umsebenzisi / mo) ingaba nexabiso elibi kakhulu kunokulawula izisombululo ze-5-6 ezihlukeneyo, ezinokudlula ngokulula i-$ 75-200 ngomsebenzisi ngenyanga.

Ithetha ukuthini i-'modular business OS', kwaye yahluke njani kwi-CRM?

I-Modular Business Operating System (OS) efana ne-Mewayz liqonga eliqulethe i-suite ebanzi yezicelo ezidibeneyo (iimodyuli ezingama-208 kwimeko yethu). I-CRM yenye nje yezi modyuli. Umahluko ophambili kukuba i-OS yeshishini idibanisa yonke imiba yeshishini lakho-CRM, i-automation yokuthengisa, ukusayinwa kwamaxwebhu, ulawulo lomsebenzi, ukucwangciswa, kunye nokunye-kwiqonga elilodwa kunye nedatha edibeneyo. Oku kuphelisa i-silos yedatha kunye nesidingo sokudibanisa okuyinkimbinkimbi phakathi kwezixhobo ezingafaniyo, eyona nto ibuhlungu kakhulu kwi-77% yeengcali zisebenzisa izisombululo zamanqaku amaninzi.

Ngaba inqanaba lanaphakade lasimahla lesoftware yezindlu nezakhiwo ziluncedo ngokwenene, okanye iqhinga nje?

Kwiarhente ezizimeleyo okanye abo basaqalayo, inqanaba lasimahla lixabiseke kakhulu. Njengoko kuphawuliwe kwidatha yethu yeqonga, i-Mewayz's tier yasimahla yindawo ephezulu yokufumana kuba ibonelela ngenkonzo yokwenyani. Ivumela abasebenzisi ukuba balawule imisebenzi ephambili efana nolawulo loqhagamshelwano kunye nokulandelela umsebenzi ngaphandle kweendleko, ukubonakalisa ixabiso leqonga ngaphambi kokuphuculwa kwezicwangciso ezihlawulelwayo zokuzenzekelayo kunye neempawu zokudibanisa. Le modeli ikhokelele i-25% yabasebenzisi bethu basimahla ukuba baguqukele kubathengi abahlawulayo.

I-automation ingazigcina njani iiyure ezili-10 ngeveki kwi-arhente yezindlu?

Ugcino lwexesha luvela kwi-automating ephindaphindayo, imisebenzi yolawulo ebalulekileyo kodwa ingangenisi imali. Oku kubandakanya iimpendulo ze-imeyile ezizenzekelayo kwimibuzo emitsha ekhokelayo, ukucwangcisa imiboniso ngezixhobo zekhalenda ezihlanganisiweyo, ukuthumela imikhankaso yedriphu eyenzelwe umntu ukondla izikhokelo, ukuvelisa kunye nokuthumela amaxwebhu e-e-signature, kunye nokuthumela udweliso kwiindlela ezininzi zokuthengisa ngaxeshanye. Ngokuzenza ezi nkqubo, iiarhente zinokuphinda zilabe ixesha eligciniweyo kwimisebenzi yexabiso eliphezulu njengokuhlangana nabathengi kunye nezivumelwano zothethathethwano.

Try Mewayz Free

All-in-one platform for CRM, invoicing, projects, HR & more. No credit card required.

Start Free Try Demo

Related Guide

Complete CRM Guide →

Master your CRM with our complete guide to pipeline management, contact tracking, and sales automation.

real estate technology statistics real estate CRM property tech lead generation real estate automation proptech Mewayz

Start managing your business smarter today

Join 30,000+ businesses. Free forever plan · No credit card required.

Start Free → Watch Demo
Found this useful? Share it.
X / Twitter LinkedIn Facebook WhatsApp