Business Operations

30+ INkcazo-manani yoLawulo lweNzuzo kunye neeTrendi zoKwamkelwa kweSoftware (2024)

Idatha ebanzi kwicandelo elingenzi nzuzo: ukukhula, imingeni, isoftware ye-ROI, kunye neendlela ze-AI. Iquka idatha ye-Mewayz evela kubasebenzisi be-138K ebonisa i-94% yemida ye-gross kunye ne-$ 0 yokuthengisa inkcitho.

10 min read

Mewayz Team

Editorial Team

Business Operations
30+ INkcazo-manani yoLawulo lweNzuzo kunye neeTrendi zoKwamkelwa kweSoftware (2024)

30+ INkcazelo-manani yoLawulo lweNzuzo kunye neeTrendi zoKwamkelwa kweSoftwe (2024)

Icandelo elingenzi nzuzo linamandla amakhulu, aguquguqukayo kuqoqosho lwehlabathi, liqhutywa yinjongo kunenzuzo. Nangona kunjalo, ukuze bafezekise imisebenzi yabo ngokufanelekileyo, imibutho kufuneka isebenze ngokufanelekileyo njengeshishini. Olu qokelelo lwedatha olubanzi luphonononga imeko yeshishini elingenzi nzuzo, imingeni ebalulekileyo ejongene nayo, kunye nendima enamandla isofthiwe yanamhlanje-ingakumbi i-modular, i-platforms yonke-in-one efana ne-Mewayz-idlala ekuqhubeni impembelelo kunye nokuzinza.

Siqulunqe idatha esuka kwiifemu eziphambili zophando kwaye sayidibanisa nedatha yeqonga lehlabathi lokwenyani ukusuka eMewayz, imodyuli yeBusiness OS esetyenziswa yimibutho engaphezu kwe-138,000, ukukunika umfanekiso ocacileyo wokuba icandelo lisingise phi kunye nendlela ubuchwepheshe obuvula ngayo indlela.

Icandelo eliNgenaNzuzo: Umlinganiselo kunye neMpembelelo yezoQoqosho

Ukuqonda ubukhulu becandelo elingenzi nzuzo linyathelo lokuqala lokuxabisa imiceli mngeni kunye namathuba.

  1. Kukho ngaphezu kwe-1.5 yezigidi ezingenzi nzuzo ezibhalisiweyo e-United States kuphela - Iziko leSizwe leNkxaso-manani yeSisa (NCCS)
  2. Abangenzi nzuzo banikela malunga ne-1.2 yeetriliyoni zeedola kuqoqosho lwase-US ngonyaka, emele malunga ne-5.6% ye-GDP yelizwe - i-Johns Hopkins Centre ye-Civil Society Studies
  3. Icandelo liqeshe malunga ne-12.5 yezigidi zabantu, okwenza kube ngumsebenzi wesithathu ngobukhulu kuwo onke amashishini ase-US - i-Bureau of Labor Statistics
  4. Phantse i-25% yabantu abadala base-US bavolontiya ixesha labo ngombutho, banikela kwiiyure eziqikelelwa kwi-4.1 yeebhiliyoni zenkonzo ngonyaka - U.S. Census Bureau & AmeriCorps
  5. I-global philanthropic giving ifikelele kuqikelelo lwe-810 yeebhiliyoni zeerandi ngo-2023, kunye ne-US ibe yimarike enkulu yabanikezeli - Ukunika i-USA 2024

    6. Imingeni yezeMali kunye noxinzelelo lokuSebenza

    Ngaphandle kokubaluleka kwezoqoqosho, abangenzi nzuzo basebenza phantsi koxinzelelo lwemali oluqhubekayo kunye nokunyusa okulindelweyo ngabaphi.

    1. Over 45% of nonprofits have less than 3 months of working reserves, okubashiya besengozini yokutshintsha kwezoqoqosho — Nonprofit Finance Fund
    2. Iindleko zenkxaso-mali zenza i-avareji ye-15-25% yohlahlo lwabiwo-mali lulonke lonyaka kuninzi lwemibutho engenzi nzuzo ephakathi — IBhunga le-Forbes Nonprofit
    3. I-73% yabanikeli bathi ukucaca malunga nendlela iminikelo esetyenziswa ngayo yeyona nto ibalulekileyo xa uthatha isigqibo sokunikela - Uphando lweHubSpot
    4. Iindleko zolawulo ezidlula i-15% zinokuchaphazela kakubi ukuthembela kwabaxhasi kunye nokunika amaxabiso - Uphononongo lwe-Stanford Social Innovation
    5. Kuphela i-18% yeminikelo inikezelwa kwiindleko zolawulo kunye nokusebenzangomndilili, odla ngokukhokelela ekutyalo malini kwiziseko ezingundoqo - I-Charity Navigator

      6. Ulwamkelo lweSoftware engenzi nzuzo & ROI

      Ukwamkelwa kobuchwephesha akusanyanzelekanga; sisibambisi esingundoqo sokukwazi kwenhlangano engenzi nzuzo ukukala kunye nokufezekisa injongo yayo. Iisistim zelifa kunye nezisombululo zamanqaku zidala i-silos yedatha kunye nokwandisa ngaphezulu.

      Umbono ongundoqo

      Idatha yeMewayz: Idatha yethu yeqonga evela kubasebenzisi be-138,000 + ibonisa ukuba imibutho esebenzisa i-suite edibeneyo yeemodyuli (njengolawulo lwabaxhasi, ukulandelela iprojekthi, kunye nezixhobo zemali kunye) ukunciphisa ixesha elichithwe kwimisebenzi yolawulo ngomyinge iiyure ze-15 ngeveki. Oku kuvumela abasebenzi ukuba baphinde bajonge kwimisebenzi ebalulekileyo yobuthunywa efana nokubandakanya abaxhasi kunye nokuhanjiswa kwenkqubo.

      1. I-56% ye-nonprofits ichaza "ukungabikho kwenkqubo edibeneyo" njengomqobo wabo omkhulu wokusebenza - Gartner
      2. Ii-Nonprofits ezisebenzisa iiplatifti zesoftware ezidibeneyo zibika i-30% ephezulu yokugcinwa kwabaxhasi xa kuthelekiswa nalabo basebenzisa izixhobo ezingafaniyo - Ingxelo yeShishini yeClassy.org
      3. Ukwamkelwa kwesoftware esekwe kwilifu phakathi kwemibutho engenzi nzuzo kukhule ngaphezulu kwe-60% phakathi kuka-2020 no-2024 — I-TechSoup Global Cloud Survey
      4. Kwi-$1 nganye echithwe kwisoftware yolawulo lweprojekthi esebenzayo, abangenzi nzuzo babona i-ROI eyi-avareji ye-5.20 yeedola ngexesha eligciniweyo labasebenzi kunye neminikelo eyandisiweyo — UPhando lweForrester
      5. Ngaphezu kwe-70% yeenkokeli ezingenzi nzuzo zikholelwa ukuba iteknoloji ibalulekile ekufezekiseni iinjongo ezicwangcisiweyo, kodwa kuphela i-40% ivakalelwa kukuba inezixhobo ezifanelekileyo endaweni - Uphando lwe-Accenture Nonprofit Technology

        6. Ukunyuka kwe-All-in-One vs. Izisombululo zeNqaku: Ukuthelekiswa kweendleko

        Abaninzi abangenzi nzuzo baqala ngengqokelela yezixhobo zenjongo enye (izisombululo zamanqaku) kwiminikelo, i-imeyile, imicimbi, njl. Le theyibhile ibonisa iindleko ezifihlakeleyo kunye nokungasebenzi kakuhle kwale ndlela xa kuthelekiswa neqonga lezinto zonke.

        Umthombo: Ihlanganiswe kwidatha yangaphakathi ye-Mewayz kunye nohlalutyo lweshishini nguMcKinsey & Company.

        1. Imibutho esebenzisa iiplatifti ze-in-one zinciphisa i-software-related overhead nge-avareji ye-42% - Idatha ye-Platform ye-Mewayz (i-94% ye-gross margin model)
        2. 75% yemibutho engenzi nzuzo iqwalasela "ukusetyenziswa ngokulula" eyona nto ibalulekileyo xa ukhetha isoftwe entsha — Uphando lweSoftware yeCapterra engenzi nzuzo
        3. Kukho ngaphezulu kwe-200 yeemveliso zesoftware eyahlukileyo ezithengiswe ngokuthe ngqo kwi-nonprofits, idala ulwahlulo olubalulekileyo lwentengiso — Ingcebiso yeSoftware

          4. I-AI kunye neeNdlela zexesha elizayo kwiTekhnoloji engenzi nzuzo

          Ubukrelekrele bokwenziwa buqalisa ukutshintsha indlela ezingenzi nzuzo ezisebenza ngayo, ukusuka kunikezelo lwabaxhasi ukuya kumlinganiselo wempembelelo yenkqubo.

          1. Imarike yehlabathi ye-AI kwicandelo elingenzi nzuzo iqikelelwa ukuba ifikelele kwi-3.8 yeebhiliyoni zeedola ngo-2026, ukusuka kwi-1.2 yeebhiliyoni zeedola ngo-2021 - World Metrics
          2. I-AI-powered donor segmentation cannyusa amazinga eempendulo zephulo lokunyusa imali ukuya kuthi ga kwi-35% — iSalesforce Nonprofit Trends Report
          3. Ngo-2025, i-40% yemibutho engenzi nzuzo kulindeleke ukuba isebenzise i-AI yokubhala isibonelelo kunye nokunika ingxelo ngokuzenzekelayo - Mordor Intelligence
          4. I-Chatbots kunye nabancedisi be-AI kulindeleke ukuba baphathe i-30% yemibuzo yokuqala yabaxhasi ngo-2027, ukukhulula abasebenzi kwimisebenzi enzima ngakumbi - Gartner
          5. Ngaphezu kwe-60% yeenkokeli ezingenzi nzuzo zikholelwa ukuba i-AI iya kuba yinto ebalulekileyo yokuxela kwangaphambili i-donor churn kunye nokuphucula ukugcinwa - Uphononongo lwe-MIT Technology

            6. IDatha yeQonga leMewayz: Umzekelo woHlumo oluZinzileyo

            Ukukhula kukaMewayz kunye nemodeli yokusebenza ibonelela ngemeko yokwenene yehlabathi kunikezelo lwesoftware olusebenzayo kwicandelo elingenzi nzuzo.

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            1. 138,000+ Abasebenzisi AbaSebenzayo: I-Mewayz inika iinkonzo ngemibutho eyahlukeneyo, ukusuka kumaqela amancinci asekuhlaleni ukuya kwii-NGO zamazwe ngamazwe.
            2. 208 iiModyuli Components: Imibutho inokuqala ngeempawu ezingundoqo (ezifana ne-free tier yamahhala) kwaye yongeze iimodyuli ezikhethekileyo njengoko zikhula, ukuthintela ukuqunjelwa kunye nokulawula iindleko.
            3. 94% Gross Margins: Oku kugxininisa ukusebenza kakuhle kakhulu kwemodeli yonikezelo lweqonga, ukuvumela izibonelelo ukuba ziphinde zityalwe kuphuhliso lwemveliso kunokuhlawula iindleko eziphezulu zokusebenza.
            4. $0 Inkcitho yokuthengisa: I-Mewayz ikhula ngokupheleleyo ngokusebenzisa amajelo aphilayo kunye negama-ngomlomo, ubungqina bokukhula okukhokelwa yimveliso kunye nokwaneliseka komsebenzisi kuluntu olungenzi nzuzo.
            5. $19-49/mo IziCwangciso: Amaxabiso enzelwe ukuba afikeleleke, kunye neqonga eliphambili elifumanekayo simahla ukuqinisekisa ukuba nemibutho encinci inokuzuza.

              6. Abasebenzi, ukuTshabalala, kunye nendima yeTekhnoloji

              Abasebenzi abangenzi ngeniso bahlala besebenza ngokugqithisileyo, kwaye ubuchwepheshe bunokuba sisixhobo esiphambili ekunciphiseni ukudinwa kunye nokuphucula ukwaneliseka komsebenzi.

              1. Ngaphezu kwe-50% yabasebenzi abangenzi nzuzo babika ukuba baziva bediniwe emsebenzini, becaphula umthwalo ophezulu womsebenzi kunye nolawulo - I-HR engenzi nzuzo
              2. Ingeniso yabasebenzi kwicandelo elingenzi nzuzo i-avareji ye-19% ngonyaka, iphezulu kakhulu kune-avareji ye-industry-avareji yonke - Ithuba lokunkqonkqoza
              3. Imibutho ebonelela abasebenzi ngezixhobo zobuchwepheshe ezisebenzayo ingxelo i-25% yezinga eliphantsi lokuthengisa — The Bridge Group
              4. Ukwenza ngokuzenzekelayo imisebenzi ephindaphindiweyo (njengokufumana kunye nokunika ingxelo) kunokugcina umlawuli wophuhliso oluqhelekileyo kwiiyure ze-8 ngeveki - Uhlalutyo lweDatha yoMsebenzisi weMewayz

                5. Isiphelo: Indlela eya Phambili

                Idatha ipenda umfanekiso ocacileyo: icandelo elingenzi nzuzo libalulekile kodwa liphantsi koxinzelelo. Imibutho eza kuphumelela kule minyaka izayo yileyo iphakamisa itekhnoloji ngokweqhinga lokuphucula ukusebenza kakuhle, ukubonisa ukungafihli, kunye nokwenza nzulu ubudlelwane babaxhasi. Umkhwa uhamba ngokugqibeleleyo kude nezisombululo zamanqaku aqhekekayo kwaye usiya kumaqonga adibeneyo, akhula kunye nombutho. Ngokwamkela iinkqubo ezinciphisa i-overhead yolawulo, abangenzi nzuzo banokukhulula izixhobo ezixabisekileyo-zombini imali kunye nabantu-ukugxila kwizinto ezibaluleke kakhulu: ukuphumeza umgomo wabo.

                Malunga naleDatha

                Indlela yokusebenza: Olu qokelelo lweenkcukacha-manani luqokelela idatha esuka kwiingxelo ezikhoyo esidlangalaleni ezipapashwe phakathi kuka-2021 no-2024 ngamafemu ophando aphambili aquka i-Gartner, i-Forrester, i-Statista, kunye nemithombo yoshishino ethe ngqo efana ne-Giving USA kunye neZiko leSizwe le-Charitable Statistics. Idatha yeplatform ye-Mewayz ithathwe kwi-aggregated, iimetrics zangaphakathi ezingachazwanga njenge-Q2 2024. Apho imihla ethile ingabonelelwanga ngumthombo, idatha ekhoyo yakutshanje isetyenzisiwe. Onke amanani emali akwiUSD.

                I-Disclaimer: Ngelixa zonke iinzame zenziwe ukuqinisekisa ukuchaneka, izibalo ezivela kwimithombo yomntu wesithathu zinikezelwa njengoko kuxelwe ngumshicileli wokuqala. Itheyibhile yokuthelekisa isekelwe kumlinganiselo woshishino kunye nophando lwabasebenzisi be-Mewayz, kwaye iziphumo zokwenyani zisenokwahluka ngokusekelwe kubukhulu bombutho ngamnye kunye neendlela zokusetyenziswa.

                Imibuzo Ebuzwa Rhoqo

                Ngowuphi owona mceli mngeni mkhulu ojongene nawo abantu abangenzi nzuzo namhlanje ngokwedatha?

                Idatha ihlala yalatha kuzinzo lwemali njengowona mngeni uphambili. Ngokukodwa, ngaphezulu kwe-45% ye-nonprofits ingaphantsi kweenyanga ezi-3 zoovimba, ibenza babe sesichengeni kakhulu. Xa kudityaniswa noxinzelelo lwabaxhasi ukugcina iindleko zolawulo zisezantsi (kaninzi ngaphantsi kwe-15%), oku kudala imeko enzima yotyalo-mali kwezona zixhobo kunye nabasebenzi abafunekayo ukufikelela uzinzo lwexesha elide.

                Usebenzisa iqonga lezinto zonke njenge-Mewayz ngokwenene konga imali xa kuthelekiswa nezisombululo zamanqaku asimahla?

                Ngelixa izixhobo zomntu ngamnye zinokuba "simahla," zithwala iindleko ezifihliweyo ezibalulekileyo. Idatha ibonisa ukuba ukulawula iinkqubo ezininzi ezingafaniyo kunokutya iiyure ze-10-15 ngeveki ngokuphindwe kabini ukungena kwedatha, iimpazamo zokuvumelanisa kunye noqeqesho. Eli xesha lilahlekileyo labasebenzi yindleko enkulu yokusebenza. Iqonga lezinto zonke lisusa oku kungasebenzi. Ngaphaya koko, imodeli kaMewayz (i-94% ye-gross margins, i-$0 yokuthengisa) ivumela ukuba inikezele nge-robust free tier yanaphakade kunye nezicwangciso ezihlawulwe ngexabiso eliphantsi, ukubonelela ngexabiso elingcono kunye nokudibanisa kunokuthunga kunye izixhobo zasimahla.

                Ingaba i-AI ibalulekile kwi-nonprofits encinci ukuya kwephakathi, okanye yeyemibutho emikhulu kuphela?

                I-AI iya ifikeleleka ngakumbi. Iiprojekthi zedatha zikhula ngokukhawuleza ekwamkelweni kwe-AI, kwaye uninzi lwezicelo ngoku zibhakwa kumaqonga esoftware afikelelekayo. Umzekelo, i-AI inokunceda abangenzi nzuzo abancinci ngemisebenzi efana nokwandisa amaxesha okuthumela i-imeyile, ukwenza unxibelelwano lomxhasi ngokomlinganiselo, kunye nokuchonga abaxhasi abasemngciphekweni wokuphelelwa lixesha. Ezi zakhono, xa zifumaneka kuphela kwimibutho emikhulu enohlahlo lwabiwo-mali olukhulu, ngoku zifikeleleka ngamaqonga abonelela ngazo njengeempawu ezihlanganisiweyo.

                Ithetha ntoni ingeniso ye-Mewayz's 94% gross margin kunye ne-$0 yentengiso kumthengi ongenzi nzuzo?

                Le modeli yokusebenza iluncedo kakhulu kubathengi. I-94% ye-gross margin ibonisa ukusebenza kakuhle kakhulu ekuhambiseni i-software ye-software, oku kuthetha ukuba uninzi lwengeniso lubuyiselwa kuphuhliso lwemveliso, inkxaso, kunye neziseko ezingundoqo-zingafaki iindleko eziphezulu. I-$ 0 yokuthengisa inkcitho ithetha ukukhula kuqhutywa kuphela ngumgangatho wemveliso kunye nokwaneliseka komsebenzisi (ukukhula okukhokelwa yimveliso), kungekhona intengiso ebiza kakhulu kunye namaphulo eentengiso. Oku kukhokelela kwimveliso engcono, egxile kakhulu kunye nezinzile, amaxabiso aphakathi kwabathengi (umzekelo, inqanaba lasimahla lanaphakade kunye nezicwangciso ezifikelelekayo).

                Ngeemodyuli ezingama-208, umntu ongenzi nzuzo ukuphepha njani ukonganyelwa liqonga lezinto zonke?

                Uyilo lwemodyuli lungundoqo. Abangenzi nzuzo akufuneki basebenzise zonke iimodyuli ezingama-208 ngaxeshanye. Banokuqala ngeseti ephambili yeempawu ezihambelana neemfuno zabo zangoku-ezifana nolawulo lwabaxhasi, ukulandelela amavolontiya, kunye nokulawulwa kweprojekthi esisiseko-kaninzi usebenzisa i-tier yamahhala. Njengoko umbutho ukhula kwaye iimfuno zawo ziya zisiba nzima ngakumbi, unokusebenzisa ngokukhetha iimodyuli ezongezelelweyo (umzekelo, uhlalutyo oluphambili, ulawulo lwezibonelelo, ukuthengisa ithikithi) enye ngexesha. Oku kuthintela ukuqunjelwa kwaye kuvumela iqonga ukuba likhule ngokulinganayo kunye nesakhono kunye neemfuno zombutho.

        Umba weNdleko Izisombululo ngeNqaku (3-5 izixhobo ezahlukeneyo) All-in-One Platform (umzekelo, iMewayz)
        Avareji Iindleko zeNyanga $75 - $200+ $19 - $49
        Ixesha elichithwe kuNgeno lweDatha & Ungqamaniso 10-15 iiyure/iveki 2-4 iiyure/iveki
        UQeqesho & nokuQhuba ukuntsonkotha Phakamileyo (iinkqubo ezininzi) Phantsi (inkqubo enye)
        Umngcipheko weeSilo zeDatha Phakamileyo Phantsi ukuya nakwenye
        Scalability Kunzima & kuneXabiso Kulula Ngezongezo zeModyuli (umzekelo, iimodyuli ezingama-208)