Iingxelo ezili-10 zeNyanga ezohlula amaShishini amaNcinci aPhumelelayo kulawo atsala nzima

Kutheni iiNgxelo zeNyanga ziyiBhola yeCrystal yeShishini lakho

Khawube nomfanekiso wakho uzama ukuqhuba usuka eLos Angeles usiya eNew York ngaphandle kwemephu, iGPS, okanye negeyiji yamafutha. Unokuthelekelela icala oya ngakulo, kodwa usenokuphelelwa yigesi, ujike kakubi, kwaye uchithe ixesha elixabisekileyo. Yiloo nto kanye evakalelwa ngayo ukuqhuba ishishini elincinci ngaphandle kweengxelo eziqhelekileyo. Iingxelo zenyanga ayingomanani kuphela ephepheni-yinkqubo yakho yokukhangela, inkqubo yakho yesilumkiso kwangethuba, kunye nesixhobo sakho socwangciso konke konke.

Ngokophando lwakutsha nje, amashishini amancinci ahlala ephonononga iingxelo eziphambili akhula nge-30% ngokukhawuleza kunalawo angakwenzi oko. Kodwa phantse i-40% yabanini bamashishini abancinci bayavuma ukuba abanayo inkqubo yophononongo lwenyanga. Umahluko phakathi kokuphumelela kunye nokusinda uhlala wehla kumkhwa omnye olula: ukuhlala phantsi namanani akho rhoqo emva kweentsuku ezingama-30.

Ngeemodyuli zokunika ingxelo zikaMewayz ezihlanganisiweyo, into ebidla ngokuthatha iiyure zomsebenzi we-spreadsheet owenziwe ngesandla ngoku yenzeka ngokuzenzekelayo. Abasebenzisi bethu abayi-138,000+ kwihlabathi liphela bafumanise ukuba iingxelo ezifanelekileyo, eziphononongwa rhoqo, ziguqula uqikelelo lube kukuthatha izigqibo ngokuzithemba. Makhe siphonononge iingxelo ezili-10 eziza kukunika ingcaciso ecacileyo kwimpilo yeshishini lakho kunye nomkhombandlela.

1. Ingxelo yeNzuzo kunye neLahleko: Iimpawu ezibalulekileyo zeShishini lakho

Ingxelo yeNzuzo nelahleko (P&L) yeyona ngxelo ibaluleke kakhulu kulo naliphi na ishishini elincinci. Iyakuxelela enoba uyenza ngokwenene na imali—umbuzo osisiseko ogqiba ukusinda kwakho. Le ngxelo ishwankathela ingeniso yakho, iindleko, kunye neendleko ngexesha elithile, ikunika umfanekiso ocacileyo wengeniso yakho.

Abanini bamashishini abaninzi benza impazamo yokujonga kuphela imali eseleyo ebhankini, kodwa imali ebhankini ayilingani nengeniso. Unokuba nemali kwi-akhawunti kwiintengiso zenyanga ephelileyo ngelixa ngoku usebenza ngelahleko. I-P&L yakho isusa oku kubhideka ngokubonisa i-accrual-based accounting-ukurekhoda ingeniso xa ifunyenwe kunye neendleko xa zenziwe.

IiMetrikhi ezingundoqo zokulandela inyanga nenyanga

Gxininisa kumanani amathathu abalulekileyo nyanga nganye: umyinge wengeniso yengeniso (ingeniso kuthatyathwe iindleko zeempahla ezithengisiweyo), umda wengeniso yokusebenza (ingeniso epheleleyo kuthatyathwe iindleko zokusebenza), kunye nomda wenzuzo eseleyo (umgca osezantsi emva kwazo zonke iindleko). Ukuba umyinge wengeniso yakho yesambuku uhlala ungaphantsi kwe-10%, kufuneka unyuse amaxabiso, unciphise iindleko, okanye zombini.

2. Ingxelo yokuHamba kweMali: Landela uMzila weMali

Inzuzo luluvo, kodwa imali yinyani. Amashishini amaninzi anengeniso ayasilela ngenxa yokuba ephelelwa yimali. Ingxelo yokungena nokuphuma kwemali ilandelela intshukumo yemali ingena kwaye iphuma kwishishini lakho kuzo zonke iindidi ezintathu: imisebenzi yokusebenza (ishishini lemihla ngemihla), imisebenzi yotyalo-mali (izixhobo, ii-asethi), kunye nemisebenzi yenkxaso-mali (imali-mboleko, utyalo-mali).

Le ngxelo iphendula imibuzo ebalulekileyo: Ngaba uvelisa imali eyaneleyo evela kwimisebenzi ukuze uzinzise ishishini? Ngaba uxhomekeke kwiimali-mboleko ukuze uhlawule iindleko zesiqhelo? Ngaba ixesha lokuqokelelwa kweeakhawunti zakho lithatha ixesha elide kakhulu? Ukuqukuqela kwemali engalunganga evela kwimisebenzi yiflegi ebomvu efuna ingqalelo ekhawulezileyo.

3. Ii-Akhawunti eziFumana iNgxelo yokuguga: Imephu yendlela yakho yoQoqosho

Ukuba wandisa ikhredithi kubathengi, ingxelo yokuguga efumanekayo ayinakuxoxisana. Le ngxelo ihlela ii-invoyisi zakho ezingekahlawulwa ngokwexesha esele zihlawulwe-ngokuqhelekileyo 0-30 iintsuku, 31-60 iintsuku, 61-90 iintsuku, kunye 90+ iintsuku. Okukhona i-invoyisi ifumana indala, kokukhona unciphisa amathuba okuba uyiqokelele.

Idatha ye-Industry ibonisa ukuba ii-invoyisi ezingaphezu kweentsuku ze-90 zinethuba le-70% kuphela lokuqokelela, ngelixa ezo zingaphezu kweenyanga ze-6 zehla ukuya kwi-50%. Ngokuphonononga le nyanga, unokuphumeza inkqubo yokuqokelela ecwangcisiweyo. Imodyuli yeCRM kaMewayz iyazimela ngokuzenzekelayo ii-invoyisi ezigugayo kwaye iyakwazi nokuthumela ii-imeyile ezizikhumbuzayo, ijike into ebikade iyinkqubo yezandla ebuhlungu ibe yinkqubo engenamthungo.

4. Intengiso ngeMveliso/iNgxelo yeNkonzo: Yintoni Ngokwenene ethengisayo

Ayiyiyo yonke ingeniso eyenziwe ngokulinganayo. Ukuthengisa ngemveliso okanye ingxelo yenkonzo ikubonisa ngqo apho ivela khona imali yakho. Ungafumanisa ukuba i-80% yengeniso yakho ivela kwi-20% yeminikelo yakho-ipateni eqhelekileyo eyaziwa ngokuba yi-Pareto Principle.

Olu lwazi lukuvumela ukuba uphinde phantsi kwinto esebenzayo kwaye mhlawumbi uphucule okanye ucime into engasebenziyo. Jonga ngaphaya kwengeniso kwingeniso ngemveliso. Into isenokwenza umthamo wentengiso ephezulu kodwa ube nengeniso ephantsi ngenxa yeendleko zemveliso okanye isaphulelo. Imodyuli yohlalutyo ye-Mewayz ibala ngokuzenzekelayo inzuzo ngemveliso, ikunika ubukrelekrele obusebenzisekayo.

5. Iindleko zokuFumana umThengi (CAC) Ingxelo: I-ROI yakho yokuThengisa

Kuxabisa malini ngokwenene ukufumana umthengi omtsha? Abanini bamashishini abaninzi balijongela phantsi ngokumangalisayo eli nani. Iindleko zokuFumana umThengi zibalwa ngokwahlula intengiso yakho iyonke kunye neendleko zentengiso ngenani labathengi abatsha abafunyenweyo ngexesha. Ukuba uchitha i-$5,000 ekuthengiseni kwaye ufumane abathengi abangama-50, iCAC yakho yi-$100.

Umlingo wenzeka xa uthelekisa i-CAC kunye neXabiso loBomi boMthengi (LTV). Ishishini elisempilweni lidla ngokuba nomlinganiselo we-LTV:CAC we-3:1 okanye ngaphezulu. Ukuba uchitha i-100 yeedola ukufumana umthengi owenza kuphela i-150 yeedola kwingeniso epheleleyo, isicwangciso sakho sokuthengisa sifuna ukuhlaziywa kwangoko. Ukulandela umkhondo we-CAC rhoqo ngenyanga kukunceda ukuba uyisebenzise ngokupheleleyo inkcitho yakho yokuthengisa phambi kokuba ukuvuza okuncinci kube yimingxunya.

6. Ingxelo yeMveliso yoluhlu lwempahla: Imali ebanjwe kwiiShelufu

Kumashishini asekelwe kwimveliso, ulawulo lwe-inventri lunokwenza okanye lwaphule ukuhamba kwakho kwemali. Umlinganiselo wengeniso yempahla ulinganisa ukuba mangaphi amaxesha othe wathengisa ngawo kwaye watshintsha uluhlu lwakho lwempahla ngexesha. Ingeniso esezantsi ibonisa intengiso ebuthathaka okanye uluhlu lwempahla olugqithisileyo, ngelixa umlinganiselo ophezulu kakhulu unokuthetha ukungonelanga kwamanqanaba oluhlu lwempahla akhokelela ekupheleni kwamayeza.

Bala i-inventory turnover ngokwahlula ixabiso lempahla ethengiswe ngomndilili we-inventri. Imilinganiselo yeshishini iyahluka, kodwa ngokubanzi, ingeniso ephezulu ingcono. Uluhlu lwempahla oluhamba kancinane lubophelela imali enokuthi isetyenziswe kumalinge okukhula. Imodyuli ye-inventri ye-Mewayz ilandelela ngokuzenzekelayo inguqu kwaye inokukulumkisa xa izinto zisondela ekuphelelweni.

"Amashishini asinda ekuweni kwezoqoqosho akufuneki ukuba abe nengeniso eninzi, kodwa abo banokubonakala kakhulu kumanani abo. Ingxelo yenyanga yinkqubo yakho yokulumkisa kwangaphambili." - USarah Chen, uMcebisi weeMali zamaShishini amaNcinci

7. Uhlahlo-lwabiwo mali vs. Ingxelo eyiyo: IGPS yakho yezeMali

Uhlahlo lwabiwo-mali ngaphandle kokulandelwa luluhlu lweminqweno. Uhlahlo lwabiwo-mali xa luthelekiswa nengxelo eyiyeyona ithelekisa ingeniso nenkcitho ecetyiweyo xa kuthelekiswa nento eyenzekayo. Umahluko ongaphezulu kwe-10% kulo naliphi na icala uqinisekisa uphando. Ukugqithisa ngokuthe gqolo oko kujoliswe kuko kungabonisa ukuba ungongayo kakhulu, ngelixa ukuchitha rhoqo uhlahlo lwabiwo-mali kubonisa imfuneko yolawulo olungcono lweendleko.

Le ngxelo ijika uhlahlo lwabiwo-mali ukusuka kumsebenzi wonyaka lube yincoko eqhubekayo neshishini lakho. Ikunceda ukuba ulungise ikhosi phambi kokuba ukunxaxha okuncinci kube yingxaki enkulu. I-Mewayz ivelisa ngokuzenzekelayo le ngxelo ngokudibanisa idatha yakho yohlahlo lwabiwo-mali kunye nentengiselwano yokwenene, izaliswe ngohlalutyo olubonakalayo.

8. Ingxelo yeFunnel yeNtengiso: Ujongo lwakho lweMpilo yePipeline

Ingeniso yexesha elizayo ihlala kwifenitshala yakho yentengiso. Le ngxelo ibona indlela abathengi abanokuthi bahambe ngayo kwinkqubo yakho yokuthengisa-ukusuka kunxibelelwano lokuqala ukuya kwisivumelwano esivaliweyo. Iimetriki eziphambili zibandakanya amazinga okuguqulwa kwinqanaba ngalinye, ixesha eliphakathi kwifuneli, kunye nexabiso lamathuba kwinqanaba ngalinye.

Ifaneli esempilweni inemilo ehambelanayo inyanga nenyanga. Ukuba uqaphela ukuba kukho ukudodobala kwinqanaba elithile, uchonge inkqubo yomqobo. Ukuba umphezulu wefunnel yakho uyacutheka, udinga isizukulwana esikhokelayo. Ukuphonononga le nyanga kuqinisekisa ukuba awuzukufika kwinqanaba lengeniso kuba umbhobho wakho uyoma.

9. Ingxelo yeMveliso yabaSebenzi: Iziphumo zeQela lakho

Iqela lakho lelona ndleko yakho inkulu kwaye inokuba yeyona asethi yakho inkulu. Ingxelo yemveliso yomqeshwa ilinganisa imveliso xa kuthelekiswa neendleko. Iimetriki ziyahluka ngokoshishino-ingeniso ngomsebenzi ngamnye kumaqela athengisayo, iiyunithi eziveliswe kwimveliso, iimeko ezivaliweyo kumashishini eenkonzo.

Oku akukho malunga nolawulo oluncinci kodwa malunga nokuchonga iimfuno zoqeqesho, uphuculo lwenkqubo, kunye nolwabiwo lwezibonelelo. Umsebenzi omnye ongasebenzi kakuhle unokutsala imveliso, ngelixa abasebenzi abaphezulu banokuba nezicwangciso zokwabelana. Imodyuli ye-HR kaMewayz idibanisa ukulandelela ixesha kunye neemetrics zemveliso yohlalutyo olubanzi lwemveliso.

10. Ukwaneliseka koMthengi kunye neeMetrics zokuGcina: Ingeniso yakho yeNgeniso yexesha elizayo

Ukufumana abathengi abatsha kubalulekile, kodwa ukugcina abakhoyo kunenzuzo enkulu. Uphando lwe-Bain & Company lubonisa ukuba ukunyuka kwamazinga okugcina abathengi nge-5% kwandisa inzuzo nge-25% ukuya kwi-95%. Landela umkhondo wamanqaku afana ne-Net Promoter Score (NPS), ukwaneliseka kwabathengi (CSAT), ireyithi ye-churn, kunye nexabiso lokuthenga kwakhona.

Ezi zalathisi zikhokelayo zihlala ziqikelela intsebenzo yemali yexesha elizayo phambi kokuba ibonakale kwi-P&L yakho. Ukuncitshiswa kokwaneliseka kwabathengi kule nyanga kuthetha ukugcinwa okuphantsi kunye nengeniso kwiinyanga ezintandathu ukusuka ngoku. I-CRM ye-Mewayz iquka izixhobo zempendulo yabathengi ezibala ngokuzenzekelayo ezi metrics ukusuka kuphando kunye nentsebenziswano yenkxaso.

Uyiphumeza njani inkqubo yakho yoPhononongo lweNyanga kwimizuzu engama-30

Abanikazi bamashishini abaninzi bayaziphepha iingxelo zenyanga kuba becinga iiyure zomsebenzi odinisayo. Ngenkqubo efanelekileyo, uphononongo lwakho lwenyanga akufanele luthathe ngaphezu kwemizuzu engama-30. Nantsi indlela:

1. Ukuqokelelwa kweDatha okuzenzekelayo (imizuzu emi-5): Qhagamshela ii-akhawunti zakho zebhanki, inkqubo ye-POS, kunye nezinye izixhobo kwi-Mewayz. Iqonga lingenisa ngokuzenzekelayo kwaye lihlele iintengiselwano.
2. Ishedyuli yokuVelisa iNgxelo (imizuzu emi-2): Misela i-Mewayz ukuba ivelise ngokuzenzekelayo iingxelo zakho ezili-10 ezibalulekileyo ngosuku lokugqibela lomsebenzi wenyanga nganye.
3. Skena iiFlegi eziBomvu (imizuzu eyi-8): Jonga ngokukhawuleza ingxelo nganye ngokwahlukana okubalulekileyo, iintsingiselo, okanye amanani angaphandle koluhlu olulindelekileyo.
4. Yimba iNzululwazi kwiiFundo eziphambili (imizuzu eyi-10): Gxininisa kwi-2-3 yeemetriki ezifuna ukuqwalaselwa. Sebenzisa iMewayz's drill-down capability ukuze uqonde "kutheni" ngasemva kwamanani.
5. Izinto zokuSebenza kuxwebhu (imizuzu emi-5): Ngokusekelwe kwiziphumo zakho, qaphela i-1-3 amanyathelo athile okufuneka uwathathe kwinyanga ezayo.

Le nkqubo ilungelelanisiweyo ijika ingxelo yenyanga ukusuka kumsebenzi onzima ibe yinzuzo yeqhinga. Abanini bamashishini kuluntu lwethu abasebenzisa le nkqubo bahlala bexela ukwenza izigqibo ezingcono kunye noxinzelelo oluncitshisiweyo.

I-Advanteji yokuNika iNgxelo kumaxesha angaqinisekanga

Ukungaqiniseki kwezoqoqosho kwenza ukuba ingxelo rhoqo ixabiseke kunangaphambili. Xa iimeko zemakethi zitshintsha ngokukhawuleza, amashishini aneenkqubo zokunika ingxelo ezinamandla anokujikeleza ngokukhawuleza ngelixa abanye besaqokelela ulwazi. Iingxelo ezili-10 esixubushe ngazo zibonelela ngomfanekiso obanzi okuvumela ukuba ulindele imiceli mngeni kwaye usebenzise amathuba.

Njengoko uphumeza inkqubo yakho yophononongo lwenyanga, khumbula ukuba iingxelo ziyindlela yokufikelela esiphelweni-izigqibo ezingcono. Amanani ngokwawo abalulekile ngaphantsi kweencoko ezivuselelayo kunye nezenzo ezikhuthazayo. Nokuba usebenzisa inqanaba lasimahla likaMewayz okanye iimodyuli zethu zohlalutyo oluphambili, into ebalulekileyo kukuqala umkhwa wokuphonononga rhoqo.

Ukugqwesa kweshishini ayikokuba nazo zonke iimpendulo-imalunga nokubuza imibuzo eyiyo inyanga nenyanga. Iingxelo zakho kulapho ihlala khona loo mibuzo, kwaye ingeniso yakho ekhulayo iya kuba yimpendulo.

Imibuzo Ebuzwa Rhoqo

Kufuneka kuthathe ixesha elingakanani ukuhlola ezi ngxelo zenyanga?

Ngezixokelelwano ezizenzekelayo ezifana ne-Mewayz, uphononongo olubanzi lwenyanga kufuneka luthathe imizuzu engama-30 okanye ngaphantsi. Undoqo kukwenza izinto ezizenzekelayo kwaye kugxininise kwizinto ezingaphandle kunokuphonononga zonke iindawo zedatha.

Yeyiphi eyona ngxelo ibalulekileyo kwishishini elitsha?

Ingxelo yokungena nokuphuma kwemali ibalulekile kumashishini amatsha, njengoko ukunqongophala kwemali isesona sizathu siphambili sokusilela kokuqalisa. Ukubeka esweni ukuhamba kwemali kunceda ukuqinisekisa ukuba awuphelelwa yimali nangona ubonisa iingeniso zephepha.

Ndingenza ezi ngxelo ukuba andisebenzisi isoftware yobalo?

Ngelixa inokwenzeka ngesandla, itya ixesha kakhulu. Inqanaba lasimahla leMewayz lizivelisa ngokuzenzekelayo ezi ngxelo, ukugcina iiyure zokusebenza kwaye kuncitshiswe iimpazamo ekufakweni kwedatha ngesandla.

Kufuneka ndigcine umva kangakanani iingxelo zenyanga ukuze ndithelekiswe?

Gcina ubuncinane iminyaka emibini yeengxelo zenyanga ukuchonga iipateni zamaxesha onyaka kunye nentsingiselo yexesha elide. I-Mewayz igcina idatha yakho yembali ngokungenasiphelo ukwenzela uthelekiso olulula unyaka nonyaka.

Ndingenza ntoni xa ndifumanisa iindlela ezingalunganga kwiingxelo zam?

Kuqala, musa ukuphaphazela. Iindlela ezingalunganga ngamathuba okulungiswa kwekhosi. Chonga oyena nobangela, yenza isicwangciso sokusebenza, kwaye ubeke iliso kwingxelo yenyanga ezayo ukubona ukuba ungenelelo lwakho luyasebenza na.