Mun na Les Booking Choice bɛ i sɔrɔ tiɲɛ na ka kiliyan caman sɔrɔ: The Psychology of Decision-Making

Sugandili paradoksi : ni sugandi caman kɛra sababu ye ka jatebɔ dɔgɔya

Miiri k’a filɛ, i bɛ taama ka don dumunikɛyɔrɔ dɔ la, dumunifɛnw bɛ min kɔnɔ, minnu bɛ ɲɛ 20 bɔ — seko dan tɛ minnu na, o bɛɛ n’a ta, i b’a miiri ko i bɛ i degun. I hakili bɛ nɛnɛ, i tɛ se ka ko latigɛ. O hakililata kelen in, n’a bɛ fɔ a ma ko sugandili caya, o bɛ jatebɔ siraw tɔɔrɔ ni sugandi caman ye. Sɛgɛsɛgɛli minnu kɛra Columbia Iniwɛrisite la, olu y’a jira ko ni sugandili caman kɛra, feerekɛlaw bɛ siɲɛ 10 bila ka latigɛw bila kɔfɛ walima ka baara bila pewu. Baarakɛlaw ka jagokɛlaw fɛ, o bɛ baara kɛ ni sɔrɔ bɔnɛnenw ye k’a ɲɛsin ɲɔgɔn ma.

An ka Jane jateminɛ, ladilikɛla yɛrɛmahɔrɔn min bɛ baara kɛ ni jatebɔ sira ye min bɛ dɔ fara miniti 15 kan k’a ta sɔgɔma 6 waati la ka se su tilancɛ ma. Clients bɛ waatibolodacogo 72 ye don o don—wa, a bɛ kɛ cogo min na, o ye ko gafe tɛ kɛ tuma caman na. Munna? Sabula hakililata doni bɛ bonya ni sugandili kelen-kelen bɛɛ faralen ye, o bɛ latigɛ sɛgɛn lawuli. Jatebɔ kɛcogo ka kan ka wale nɔgɔya, a man kan ka jɔrɔ. Ni jagokɛlaw bɛ dan sigi sugandili la fɛɛrɛ fɛ, jagokɛlaw bɛ se ka kiliyanw bilasira ka taa latigɛw la minnu bɛ da u yɛrɛ la, ka dɔ fara mɔgɔw jiginni hakɛ kan fo ka se 32% ma ka kɛɲɛ ni Baymard Institute ka kunnafoniw ye.

dɔnniya min bɛ desizɔn paralizi kɔfɛ gafeko la

Hadamadenw hakili la, hakililata hakɛ danmadɔ bɛ a la. Ni sugandi caman jirala an na, an bɛ jateminɛ jagokɛcogo kɛ, ka fɛɛrɛ wɛrɛ kelen-kelen bɛɛ nafa n’a dɛsɛw suma ɲɔgɔn na. Hakilila-dɔnbaga Barry Schwartz ye “sugandili paradoxe” da, k’a jira ko ka tɛmɛ yɔrɔ dɔ kan, sugandili wɛrɛw bɛ dɔ bɔ wasa la ani ka dɔ fara nimisali kan. Jatebɔ siratigɛ la, o bɛ jira i n’a fɔ kiliyanw bɛ tɔɔrɔ slot waati, a kuntaala, walima baara suguya kan—o kɔfɛ, u bɛ bɔ k’a sɔrɔ u ma u yɛrɛ bila.

Sɛgɛsɛgɛli dɔ bɔra Journal of Consumer Psychology kɔnɔ, o y’a jira ko ni dɔ bɔra lajɛ suganditaw la ka bɔ 12 na ka se 4 ma, o bɛ dɔ fara jatebɔ dafalen kan ni 27% ye. Tɔgɔladonnaw ​​y'a jira ko wasa ka bon, k'a miiri k'u ye sugandili "ɲuman" kɛ k'a sɔrɔ u ma jateminɛ filanan kɛ. Nin sariyakolo in nafa ka bon kosɛbɛ kɛrɛnkɛrɛnnenya la jagokɛyɔrɔw la minnu sinsinnen bɛ baarakɛyɔrɔw kan, yɔrɔ minnu na, jatebɔ bilali bɛ nɔ bila sɔrɔ la k’a ɲɛsin u yɛrɛ ma. Ni i ye latigɛ matiriyali nɔgɔya, i tɛ dan sigi hɔrɔnya la—i bɛ dɔ fara jɛya kan.

hakilila doni bɛ nɔ bila jatebɔ kɛcogo la cogo min

Hakilila doni bɛ hakili cɛsiri de jira min ka kan ka kɛ walasa ka kunnafoniw baara. Hakilila doni caman bɛ kɛ jatebɔ waati la, o bɛ na ni desizɔn kɔlɔsili ye. Misali la, yoga kalanso min bɛ kalan suguya 7 di waati 5 kɔnɔ don o don, o bɛ farali 35 dilan. Kalanden kura min dalen tɛ a la ko kalanso jumɛn bɛ bɛn u ka seko ma, o bɛ se ka jatebɔ bila kɔfɛ. Aw k’o danfara ni daminɛ-kalan ladilikan 2-3 dɔrɔn jirali ye waati ɲumanw na—sugandili jɛlenw, walekɛtaw minnu bɛ fɛn caman sɛmɛntiya.

diɲɛ lakika misaliw : Sugandili dɔgɔya , mɔgɔw jiginni caman

Jagokɛlaw minnu bɛ ɲɛtaa sɔrɔ, olu bɛ sugandili jɔcogo baara walasa ka jatebɔw nɔgɔya. Calendly, n’o ye waatibolodacogo baarakɛminɛn ye, o bɛ daminɛ ka sɔrɔyɔrɔw jira minnu danmadɔ don sanni ka kalolabɔ bɛɛ jira. U ka kunnafoniw b’a jira ko baarakɛlaw minnu b’u ka jatebɔ ɲɛ kɛ ka kɛɲɛ ni u yɛrɛ sago ye walasa ka sugandi damadɔw jira, olu bɛ se ka 40% dafalenw ye minnu ka ca. O cogo kelen na, ɲinw furakɛli biro minnu bɛ "lajɛ waatiw ladilikanw" di ka da tariku banabagatɔw ka fɛɛrɛw kan, olu bɛ yɔrɔw fa joona ka tɛmɛ minnu bɛ kalandriya dafalenw jira.

Uber bɛ masterclass di sugandili dɔgɔyali la. Sani a ka sira bɛɛ jira min bɛ se ka kɛ, a bɛ sugandi 2-3 jira minnu bɛ se ka kɛ ka ɲɛ—UberX, Comfort ani Black. O nɔgɔyali in bɛ latigɛw teliya, o min nafa ka bon kosɛbɛ baarakɛyɔrɔw la minnu bɛ kɛ ka kɛɲɛ ni ɲinini ye. Jagokɛlaw minnu sinsinnen bɛ lajɛw kan, kalansen jɛlen don: curate sanni ka overwhelm. Ladilikan tɔn dɔ min bɛ baara kɛ ni Mewayz Booking ye, o y’a ka baarakɛcogo suganditaw dɔgɔya ka bɔ pake koloma 8 la ka se 3 ma, o kɛra sababu ye ka 28% fara ladilikanw kan minnu sɛbɛnna kalo saba kɔnɔ.

I ka jatebɔ taabolo ɲuman : hakililata sariyakolo jɔnjɔnw

Ka kɛwale sɔrɔko waleya i ka jatebɔ siratigɛ la, o bɛ tali kɛ dilancogo laɲininen na. sariyakolo minnu bɛ nɔ bɔ kosɛbɛ, olu filɛ nin ye :

• Ankɔri sɔngɔ ni waati : Sugandili ladilikan dɔ jira fɔlɔ (ankɔri ) walasa sugandili wɛrɛw ka kɛ i n’a fɔ fɛn minnu bɛ bɔ ɲɔgɔn na . Misali la, "Most Popular" waatibolodalen dɔ jira.
• Kunnafoni ɲɛtaa : Sani i ka sugandiliw bɛɛ jira ka kɔn, i ka baara kɛ ni taabolo ye min bɛ kɛ senfɛ-senfɛ — fɔlɔ ka baara suguya sugandi, o kɔfɛ don, o kɔfɛ waati — ka hakililata doni dɔgɔya taabolo kelen-kelen bɛɛ la.
• Social Proof : "Most Booked This Week" badgew jirali sloti dɔw kɛrɛfɛ, o bɛ sagakulu hakilina ta, ka baarakɛlaw bilasira sugandili dafalenw na.
• Dɛsɛ ni kɔrɔtɔko : Ka "yɔrɔ 2 dɔrɔn tora" jira waati bolodacogo dɔ la, o bɛ siran bila mɔgɔ la ka tɛmɛn (FOMO), ka latigɛw teliya.

o fɛɛrɛ ninnu bɛ bɛn ni hakili bɛ latigɛw kɛ cogo min na a yɛrɛ la , ka dɔ bɔ ɲɔgɔnkanu na ani ka dɔ fara dafalen hakɛ kan . Mewayz Booking bɛ nin sariyakolo ninnu don a kɔnɔ ni jatebɔlanw ye minnu bɛ se ka ladilan, minnu b’a to jagokɛlaw bɛ sɔrɔli fɛɛrɛ ɲininenw jira, o bɛ kɛ sababu ye ka mɔgɔw kɛlɛli dɔgɔya sira fana kɛ nafa caman ye.

senfɛ-sen : I ka jatebɔcogo nɔgɔyali

Ka jatebɔ siraba dɔ tigɛli kɛ fɛn caman tigɛli masin ye, o bɛ fɛɛrɛ caman Changements de méthode . Aw ye nin walekɛminɛn in labato:

1. Sɛgɛsɛgɛli kɛ sisan sugandiliw la : I bɛ sugandili minnu kɛ , olu bɛɛ sɛbɛn — baara suguyaw , u kuntaala , waatiw , baarakɛlaw . Aw bɛ baarakɛlaw ka baara bɔli dɔn (misali la, miniti 15 farali ni miniti 30 waatiw bɛ bɔ).
2. Jateminɛ kunnafoniw sɛgɛsɛgɛ : Baara kɛ ni jateminɛw ye walasa k’a dɔn sugandiliw sugandilen don kosɛbɛ . Minnu man teli ka sugandi, aw bɛ olu bɔ yen walima ka u dɔgɔya. Ni 5% dɔrɔn de ye kliyanw ye 7 AM lajɛw sɛbɛn, aw bɛ a lajɛ k’u bɔ yen i n’a fɔ sugandili jɔnjɔnw.
3. Cluster Similar Services : Baarakɛminɛn minnu bɛ tali kɛ ɲɔgɔn na , olu fara ɲɔgɔn kan ka kɛ pakew ye . Sani i ka "Basic Massage", "Deep Tissue", "Sports Massage" di, i ka "Therapeutic Massage" kulu dɔ da ni upsell suganditaw ye post-booking.
4. Set Intelligent Defaults : Baara suguya ni a kuntaala min ka di kosɛbɛ , o sugandi ka kɔn o ɲɛ . A daminɛ na ka waati fɔlɔw jira (10 AM–2 PM) fɔlɔ, ni "Show More" suganditaw ye walasa ka fɛn caman sɛgɛsɛgɛ.
5. Implement Progressive Profiling : Ka ɲɛsin kiliyan segintɔ ma, baara kɛ n’u ka jatebɔ tariku ye walasa ka kɔn ka ɲɛnatɔmɔlenw fa, ka sugandiliw dɔgɔya ka kɛ "Book Again" butɔni nɔgɔman ye.
6. Kɔrɔbɔli ni segin-ka-bɔnye : A/B k' i ka jatebɔ nɔgɔyalen kɔrɔbɔ ka kɛɲɛ ni fɔlɔ ta ye . Track dafalen hakɛw ani waati-ka-gafe jateminɛw.

O wale in, min bɛ waleya Mewayz Booking ka modulu sigicogo fɛ, a ka c’a la, o bɛ mɔgɔw ladɔnniya mɔgɔw ladɔnniya dɔgɔkun damadɔ kɔnɔ. baganmaraso dɔ min bɛ baara kɛ ni nin fɛɛrɛ in ye, o y’a ye ko jatebɔ bilali jigira ka bɔ 65% na ka se 38% ma.

Bɔli porogaramuw jɔyɔrɔ sugandili ɲɛnabɔli la

Bi jatebɔyɔrɔw i n’a fɔ Mewayz Booking dabɔra walasa ka sugandili doni caya kɛlɛ ni hakilitigiw ye. Waati bolodacogo sariyaw otomatiki b’a to jagokɛlaw bɛ se ka yɔrɔw dogo minnu tɛ mɔgɔw ka baara ye walima ka dan sigi sɔrɔli yelenw na ka da ɲinini kan . Buffer times minnu bɛ kɛ lajɛw ni ɲɔgɔn cɛ, olu bɛ dɔ bɔ dɛsɛko namara la ka sɔrɔ ka waati bolodacogo lakika sabati . O baarakɛminɛnw bɛ kalolabɔ gɛlɛnw ɲɛnabɔ ka kɛ hakili ta fan fɛ ko ye min bɛ ɲɛ.

Jɛɲɔgɔnya ni kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli (CRM) siratigɛw bɛ nin ta ka taa ɲɛ . Ni i ye kiliyan dɔ ka tariku dɔn, o b’a to i bɛ se ka laadilikanw bɔ kɛnɛ kan minnu bɛ kɛ i yɛrɛ ye—“Ka da i ka taama laban kan, an bɛ ladilikan di i ma ko i ka miniti 60 kɛ ni Sarah ye.” O bɛ dɔ bɔ latigɛw la k’a ta fɛn fɔlɔ la ka kɛ dantigɛli nɔgɔman ye. Jagokɛlaw fɛ minnu bɛ lajɛ hakɛ caman ɲɛnabɔ, o hakilitigiya sugu tɛ ɲɛnajɛ ye tugun—o ye wajibi ye.

balance nɔgɔyali ni sɛgɛsɛgɛli

K’a sɔrɔ sugandiliw dɔgɔyali bɛ fɛn caman tigɛli bonya, ka fɛn caman sɛgɛsɛgɛli ban pewu, o bɛ se ka fanga baarakɛlaw dusu tiɲɛ. O fura ye layɛrɛ sɔrɔli ye. Surface simplified choices by default, nka "Advanced Options" toggle di mɔgɔ minnu mago bɛ wajibi kɛrɛnkɛrɛnnenw na. Mewayz b’o ɲɛnabɔ ni sariyataamacogo ye—a bɛ waati kɛrɛnkɛrɛnnenw jira dɔrɔn ni baarakɛminɛn dɔ sugandira, misali la.

Kɔnɔnafili sumani : Key Booking Metrics to Track

Ka i ka jatebɔ hakilila ɲuman kɛ, o bɛ sɔrɔ hakɛ jateminɛni de wajibiya. Metiri nafamaw ye :

• Jateminɛ bilali hakɛ : baarakɛlaw kɛmɛsarada la minnu bɛ jatebɔ daminɛ nka u tɛ jatebɔ dafa . Aw ye laɲini kɛ ka 40% jukɔrɔ.
• waati-ka-gafe : waati hakɛ danmadɔ k' a ta jigin na jatebɔ ɲɛ kan fo ka se a dafalen ma . jibɔ nɔgɔyalenw ka kan ka dɔ bɔ o la ni 30-50% ye.
• Yɛlɛma hakɛ : taamaden minnu bɛ gafe kɛ , olu kɛmɛsarada la . Industriw ka hakɛw bɛ bɔ 2-5% na; sistɛmu ɲumanw bɛ se 8-12% ma.
• Slot Utilization : waatibolodacogo ɲumanw bɛ fa cogo min na . Ka 85%+ baarakɛcogo laɲini, o b’a jira ko sugandili ɲuman jɔcogo.

Mewayz Analytics bɛ dashboardw di minnu bɛ o jateminɛw nɔfɛ, ka se ka kunnafonidilanw labɛn ka ɲɛ. Jagokɛyɔrɔ dɔ min bɛ baara kɛ ni nin hakilina ninnu ye, o ye dɔ fara kalo o kalo jatebɔ sɔrɔ kan ni 22% ye, jatebɔ ɲɛw ɲɛnabɔli segin-segin fɛ.

"Gundo min bɛ mɔgɔw ladɔnniya fɛn caman tigɛli la, o tɛ sugandili caman ye—o ye sugandili ɲumanw ye. Ni an bɛ sugandiliw curating, an bɛ dɔ bɔ latigɛ sɛgɛn na ani ka kiliyanw dɛmɛ u ka wale kɛ ni jigiya ye." — Dɔgɔtɔrɔ Elena Torres, Taamacogo sɔrɔko dɔnbaga

I ka jatebɔ fɛɛrɛ siniɲɛsigi

ni hakililata bɛ taa ɲɛ , jatebɔ siraw bɛna kɛ kofɔlenw ye ka taa a fɛ . Miiri k’a filɛ sigida dɔ la min bɛ i ka jago kɛcogo sɛgɛsɛgɛ, i ka kiliyanw diyanyekow, ani hali kɛnɛmafɛnw i n’a fɔ waati cogoya walasa k’a jira ko i bɛ se ka sɔrɔ cogo ɲuman na. Siniɲɛsigi bɛ adaptive booking—interfaces minnu bɛ sugandiliw ladilan ni fanga ye ka da waati yɛrɛyɛrɛ kunnafoniw kan, ka dɔ bɔ dɔnniya doni na ka taa a fɛ.

Sisan , ka sugandili hakililata dɔn , o bɛ nafa sɔrɔ teliya la ɲɔgɔndan na . Jagokɛyɔrɔ minnu bɛ jatebɔ kɛcogo nɔgɔya, olu bɛ sɔrɔ caman minɛ k’a sɔrɔ u bɛ kiliyanw wasa ɲuman di. Diɲɛ kɔnɔ min kɔnɔ mɔgɔw tɛ jateminɛ kɛ, ka dɔ bɔ ɲɔgɔnkanu la, o tɛ dilancogo ɲuman dɔrɔn ye—o ye jago ɲuman ye.

A daminɛ ni i ka sisan jatebɔ kɛcogo jateminɛ ye bi . Sugandili bɛ mɔgɔ degun yɔrɔ minnu na, i k’o dɔn, ani ka o sariyakolow waleya walasa ka kiliyanw bilasira ka taa wale kɛ. Mewayz Booking ka baarakɛminɛnw modulariw fɛ, nin fɛn caman Changements in waleyali tɛ fɛɛrɛko dɔnniya si wajibiya—hadamadenw ka kɛwalew dɔnniya fɛɛrɛbɔ dɔrɔn.

Ɲininkali minnu bɛ kɛ tuma caman na

ne ka kan ka jatebɔ suguya joli di walasa ka n yɛrɛ tanga kiliyanw ma ?

Sɛgɛsɛgɛliw b’a jira ko sugandiliw ka kan ka dan sugandili jɔnjɔn 3-5 ma latigɛyɔrɔ kelen-kelen bɛɛ la. Waatibolodalenw ta fan fɛ, ka sɔrɔcogo fɔlɔ sugandilen 4-6 jira ni ‘Show More’ toggle ye, o bɛ nɔgɔya ni fɛn caman sɛgɛsɛgɛ.

Yala jatebɔ suganditaw dɔgɔyali bɛ se ka nɔ jugu bila kiliyanw wasa la wa ?

Ni a kɛra fɛɛrɛ ye , nɔgɔya bɛ dɔ fara wasa kan ni latigɛ jɔrɔnanko dɔgɔyali ye . Nka, ‘Advanced Options’ toggle mara kiliyanw ye minnu mago bɛ ɲinini kɛrɛnkɛrɛnnenw na walasa ka fɛn caman sɛgɛsɛgɛ.

a ka c' a la, a bɛ waati joli ta walasa ka ɲɛtaa ye jatebɔcogo nɔgɔyalen kɔfɛ ?

Jagokɛyɔrɔ fanba bɛ ɲɛtaa sumanlenw ye dɔgɔkun 2-4 kɔnɔ , ni jatebɔ bilali hakɛ bɛ jigin ni 20-40% ye ani fɛn caman tigɛli hakɛ bɛ caya ni 15-30% ye .

Yala ne ka kan ka sugandili dɔgɔyali kɛ n ka baara bɛɛ la cogo kelen na wa ?

Ayi—aw ka jatebɔ kunnafoniw sɛgɛsɛgɛ walasa k’a dɔn baara minnu bɛ nafa sɔrɔ kosɛbɛ. Baarakɛda minnu ka ca ni tɔw ye, olu bɛ tɔnɔba ye nɔgɔya la, k’a sɔrɔ nisɛ jirali bɛ se ka sugandili caman wajibiya.

Mewayz Booking bɛ dɛmɛ cogo di ka nin hakililata sariyakolow waleya ?

Mewayz Booking kɔnɔ, fɛnw bɛ yen i n’a fɔ waati latigɛlenw, baarakɛminɛnw dalajɛli, kunnafonidi taabolo minnu bɛ taa ɲɛ, ani jateminɛw walasa ka sugandili kɛcogo ɲuman dɔn i ka jago kɛrɛnkɛrɛnnen na.