*Ka da $400.000 feereli kan ni 2,5% komisiyɔn ye = $10.000 cikan sara. Source: Real Trends 2023, ladilanna ka kɛɲɛ ni mɔgɔw jiginni hakɛ danma ye.

Takeaway : Led minnu musaka ka bon kosɛbɛ , olu tɛ jugu ye u danma , nka u bɛ lamɔcogo dɔ ɲini min bɛ baara kɛ kosɛbɛ , min bɛ kɛ otomatiki la walasa ka ROI sɔrɔ . Referral jago musaka dɔgɔyali dadon kelen na, o bɛ CRM basigilen kiliyanw marali nafaba jira.

4.2 Plomb sɔrɔyɔrɔw danfara sariya

sanfɛla sɛnɛbagaw bɛ sariya 40/30/30 labato ɲɛmɔgɔya sɔrɔyɔrɔ wariko la :

• 40% Budjet & Cɛsiri : Ka kiliyan tɛmɛnenw & cidenw ladon (ROI camanba )
• 30% Budjet & Effort : Sara sɔrɔyɔrɔ minnu bɛ se ka fɔ ka ɲɛ (PPC, laɲini sosiyali)
• 30% Budjet & Cɛsiri : Ka ɲɛsin biologiki sira nataw jɔli ma (SEO , kɔnɔkow , sigida )

5. Bulletproof Lead Intake & Nurture Workflow jɔli

Nin taabolo 5 in , n' a kɛra otomatiki ye i ka CRM kɔnɔ , o bɛ se ka i ka ɲɛmɔgɔya jiginni kɛ siɲɛ saba .

Taabolo fɔlɔ : teliya la minɛni & jaabi

Baarakɛminɛn wajibiyalen : CRM ni ɛntɛrinɛti foroko jɛli ani SMS/imeyi otomatiki .
Waleya : ɲɛmɔgɔ dɔ ye sɛbɛn dɔ bila waati min na, aw bɛ wale saba daminɛ waati kelen na :

1. An SMS teliya la (< segin 60): "Hi [Tɔgɔ], barika Ala ye ɲininkali kɛli la [Nafolo] kan. Ne bɛ kunnafoniw sama sisan. Waati ɲuman weleli teliya la bi?"
2. otomatiki imɛri min nafa bɛ bɛn, min tɛ lisi kɛrɛnkɛrɛnnen ye (misali la, "Sannikɛla siɲɛ fɔlɔ").
3. kɔnɔna baara min dira ciden walima ISA ma telefɔni weleli kama miniti 5 kɔnɔ .

taamasenɲɛ 2nan : tile 7 " dɔn , i n' a fɔ , ka da a la " Drip

Sɛbɛnni min jɔra ka kɔn, o bɛ nafa lase, a tɛ feerelikɛyɔrɔw lase. Misaliw sigiyɔrɔmali Mewayz Kanpaɲiw kɔnɔ:

• Tile fɔlɔ : Bisimilali + Sigida dɔnniyaw PDF .
• Tile sabanan : Wideyo : "Fili 3 minnu ka teli ka kɛ ni sanni kɛra [Dugu] kɔnɔ."
• Tile 5nan : ko kɛlen : "An ye denbaya dɔ dɛmɛ cogo min na i n'a fɔ aw ta ka $15k sɔrɔ ɲinini kan."
• Tile 7nan : Soft Ask : « yala i hɔrɔnyalen don miniti 15 suguya kura weleli la nin dɔgɔkun in na wa ?

Taabolo sabanan : Seginkanni & Segin-ka-bɔnye

Leads minnu tɛ fɛn caman tigɛli kɛ, olu bɛ taa tile 30 "cool-off" yɔrɔ la, o kɔfɛ, u bɛ segin ka don kalo o kalo kunnafonisɛbɛn ni sugu update drip kɔnɔ. Baara kɛ ni kɛwale taamasiyɛnw ye (misali la, "Viewed Luxury Listings") walasa ka segin-ka-bɔnye kɛ ni laɲini ye.

6. Jagokɛcogo ɲɛnabɔli : Nizɛri kɔkanna

Jago ɲɛnabɔli porogaramu bɛ filiw dɔgɔya, ka sariya labatoli sabati, ka kiliyanw ka ko kɛlenw ɲɛ kosɛbɛ. Sɛgɛsɛgɛli sɛbɛn min bɛ duguma, o bɛ baarakɛcogo jɔnjɔnw jira.

6.1 Jagokɛyɔrɔw ɲɛnabɔli sɛgɛsɛgɛli nafama

I ka porogaramuw ka kan ka dakunba dɔ di jago bɛɛ ma ni :

• Master Checklist : baara bɛɛ waatibolodalen k' a ta bɛnkansɛbɛn dafalen na ka se a dadon ma , ni baarakɛlaw ni baara kɛdonw ye .
• Sɛbɛnw marayɔrɔ : Lakanali , sankaba kɔnɔ , bɛnkansɛbɛnw , farankanw , kunnafonidiw , ani kunnafoniw .
• Hakilijigin minnu bɛ kɛ otomatiki la : Hakilijigin minnu bɛ kɛ ni imayili/SMS ye kiliyanw ye (misali la, "Sɛgɛsɛgɛli bolodara sini").
• Jɛkulu ɲɛnabɔli : jɛkafɔ kunnafoniw ni kumaɲɔgɔnya sɛbɛn min bɛ kɛ jɛkulu bɛɛ ye (sannikɛlaw , feerekɛlaw , jurudonnaw , tɔgɔlatɔnw , sɛgɛsɛgɛlikɛlaw )
• Komisiyɔn nɔfɛtaama : komisiyɔn tilali jateminɛlenw ni labanw , jigintaw , ani sɔrɔ jɛlenw nɔfɛtaama .
• Kiliyanw ka dakun : donna min bɛ kɛ ni taamasiyɛn ye, kiliyanw bɛ se ka cogoya lajɛ yɔrɔ min na, ka sɛbɛnw bolonɔ bila, ka dosiye ɲininenw bila.
• Jɛɲɔgɔnya ni E-Sign ye : Jɛɲɔgɔnya nafama ni DocuSign , HelloSign , a ɲɔgɔnnaw , walasa ka bolonɔbila kɛ cogo la min tɛ fɛn tiɲɛ .
• Laseli : pibiliki sɛgɛsɛgɛli ani tile cɛmancɛ jateminɛw ka se dadon ma .

Platifɔmu minnu bɛ i n’a fɔ Mewayz Transaction Hub, olu bɛ o fɛnw fara ɲɔgɔn kan ka kɛ modulu kelen ye min bɛ tali kɛ CRM la k’a ɲɛsin CRM ma, o bɛ kɛ sababu ye ka baarakɛminɛn danfaralen dɔ bɔ $50/mo kɔnɔ.

7. The Integrated Tech Stack: Ka Sitiw ka kuma

application tigɛlenw ka "frankenstack" bɛ baarakɛcogo faga . Laɲini ka kɛ core stack ye ni integrations fitininw ye, minnu nafa ka bon.

7.1 4-kɔnɔnafiliko ɲuman

1. Jago OS (misali la, Mewayz): CRM, Jago, Baara, ani Nafolo cɛmancɛ yɔrɔ .
2. Kunnafoni Layidu : Jago telefɔni sitɛmu (misali la, Google Voice) ani imɛri kiliyan min bɛ don Core #1 kɔnɔ.
3. Document & E-Sign Layer : Sankaba marayɔrɔ (Google Drive, Dropbox) ani e-sign (DocuSign) minnu bɛ tali kɛ jago sɛbɛnw na.
4. Sugu & Lisiti Layidu : IDX/website dilanbaga ani sosiyete ka kunnafonidilanw bolodacogo baarakɛminɛn .

7.2 jɛkafɔ jugu musaka

Jɛkulu minnu bɛ kunnafoniw sinsin bolo la porogaramu 5+ ni ɲɔgɔn cɛ , olu bɛ sanga lɛrɛ 14 kɛ dɔgɔkun kɔnɔ marako baara la min tɛ sɔrɔko ye . Stack min bɛ don ɲɔgɔn na kosɛbɛ, o bɛ se ka o lɛrɛ 8-10 sɔrɔ kokura ɲinini walima kiliyanw dɛmɛni kama.

8. Agent ka baarakɛcogo: Otomatikiw & Hakɛ minnu bɛ waati tiɲɛ

8.1 5 otomatiki minnu ka kan ka sigi sen kan

• Laseli kura Laseli Auto-Responder : Ni mɔgɔ dɔ y’a tɔgɔ sɛbɛn lisi lasɔminiw kama, i k’u taamasiyɛn ani ka "Sugu kɔnɔmɔgɔw" ladonni sinsinni daminɛ.
• Wolodon/sankɔrɔta Maga : CRM bɛ kiliyanw ka taamasiyɛnw jira a yɛrɛma ani ka bataki ci a yɛrɛ ma walima ka karti dɔ boloda .
• Jago cogoya kura : Dɔgɔkun cogoya batakiw kɛ otomatiki ye ka ci kiliyanw ma escrow waati la, ka kunnafoniw sama ka bɔ jagokɛcogo sɛgɛsɛgɛli sɛbɛn kɔnɔ.
• Referral Request Automation : tile 30 dadonni ɲɛnama kɔfɛ, i ka i yɛrɛma ka cikan ɲinini bataki ci kiliyan wasalen ma ni jɛgɛnsira nɔgɔman ye walasa ka mɔgɔw di ɲɔgɔn ma.
• Sosial Media kɔnɔkow seginni : Baara kɛ ni baarakɛminɛn ye walasa ka jago dagalen kura laseliw tigɛli kɛ i yɛrɛma ka kɛ sosiyete ka sɛbɛnw ye, maanaw ani LinkedIn kunnafoniw.

9. Client Data Security & Compliance Sɛgɛsɛgɛli

Ni sariyaw bɛ ka caya , kiliyanw ka kunnafoniw lakanani ye jogoɲumanya ye ani sariya siratigɛ la .

• Ka baara kɛ ni CRM ye min bɛ sariya labato : Aw ye aw jija aw ka furakɛlikɛla ka SOC 2 suguya II sariya labatoli walima a bɛ kunnafoniw lakanani sariyaw labato minnu bɛ tali kɛ ɲɔgɔn na .
• Kunnafoni nafamaw sirili : Mɔgɔ yɛrɛ ka kunnafoniw (PII) ani wariko kunnafoniw bɛɛ ka kan ka siri lafiɲɛbɔ waati la ani taama senfɛ .
• Sɛbɛnw tilatilali lakananen : Aw kana sɛbɛn nafamaw (kontraw, IDw) ci abada. Baara kɛ ni kiliyanw ka dakunw ye minnu bɛ ni tɔgɔlasɛbɛn lakanani ye.
• Sɔrɔko kɔlɔsili waleya : jɛkulu kɔnɔmɔgɔw ka kan ka se ka kunnafonidilanw dɔrɔn de sɔrɔ minnu ka kan u jɔyɔrɔ la .
• Ka kunnafoniw maracogo sariya sɔrɔ : Aw k' a dɔn waati hakɛ min ka kan ka kɛ aw bolo ka sɛbɛnw mara ani ka kunnafonidilan kɔrɔlenw saniya lakana la .
• aw ka jɛkulu dege : Aw bɛ to ka filiw ni kunnafonidilanw ɲɛnabɔcogo ɲumanw lajɛ .

10. Aw ka tile 90 fɛɛrɛtigɛ waleyali bolodalen

Ka i ka tech stack labɛn kokura, o ye porozɛ ye. Aw bɛ nin fɛɛrɛ in labato.

kalo fɔlɔ : Jateminɛ ni tɔnsigi

• dɔgɔkun fɔlɔ-2 : ka tekinoloji sɛgɛsɛgɛli dafalen kɛ . Baarakɛminɛn kelen-kelen bɛɛ, a musakaw, ani a kuntilenna sɛbɛn. Baarakɛbaliya minnu bɛ baara la, olu dɔn.
• Dɔgɔkun 3-4 : i ka Core Business OS kura sugandi (misali la, i tɔgɔ sɛbɛn Mewayz ka Free Forever labɛn na walasa k’a kɔrɔbɔ ). Aw ye aw ka kunnafonisɛbɛn jɔnjɔnw doncogo daminɛ.

kalo 2nan : So jɔ & ka don ɲɔgɔn na

• dɔgɔkun 5-6 : Aw ye aw ka ɲɛmɔgɔya minɛ sɛbɛnw dilan k' u ni aw ka CRM kura cɛsiri . Aw ye aw ka kanpaɲi fɔlɔ fila sigi sen kan (dɔgɔtɔrɔso kura bisimilali, kiliyan tɛmɛnenw ka kunnafonisɛbɛn).
• dɔgɔkun 7-8 : Aw ye aw ka jagokow ɲɛnabɔcogo misaliw ni jateminɛ sɛbɛnw labɛn . Aw ye jɛ-ka-baara kunbabaw sigi sen kan (imeyili, kalandriya, e-sign).

kalo 3nan : Otomatiki & Optimize

• dɔgɔkun 9-10 : Aw ye otomatiki kunbaba 3-5 waleya ka bɔ sigida 8nan na. ka ekipu mɔgɔ o mɔgɔ dege .
• dɔgɔkun 11-12 : boli rapɔɔriw . Aw bɛ ɲɛmɔgɔya jaabi waatiw ni mɔgɔw jiginni hakɛw sɛgɛsɛgɛ. Tweak ani baarakɛcogo ɲuman. Porozɛ kɔrɔw, minnu tɛ kɛ, olu ka abonnés (abonnenw) tiɲɛ.

Ɲininkali minnu bɛ kɛ tuma caman na

1. fɛɛrɛko nafolodonni kelen min nafa ka bon kosɛbɛ ciden kura bolo, o ye mun ye ?

CRM barikama, min baara ka nɔgɔn. Sani i ka musaka kɛ ɲɛmɔgɔya la, i mago bɛ sigida la min bɛ se ka ɲɔgɔnye bɛɛ minɛ, k’a labɛn, k’a ladon. CRM fu walima musaka dɔgɔman min bɛ ni otomatiki barikama ye (i n’a fɔ Mewayz ka fu tier) o b’a to i bɛ se ka delina ɲumanw jɔ kabini tile fɔlɔ k’a sɔrɔ musakabaw ma kɛ ka kɔn o ɲɛ.

2. ne ka kan ka baarakɛnafolo joli kɛ tiɲɛ na fɛɛrɛtigɛ la i n’a fɔ ne ka sɔrɔ kɛmɛsarada la ?

aw ka laɲini kɛ ka 5-10% sɔrɔ aw ka komisiyɔn sɔrɔta bɛɛ lajɛlen na (GCI ) . Ni ciden kura min bɛ GCI $60.000 laɲini, o ye $3000-$6000 ye san o san. O 50% di i ka core stack (CRM/Transactions) ma ani 50% di lead generation baarakɛminɛnw ma. n' i bɛ sɛgɛsɛgɛli kɛ , kɛmɛsarada la , a ka c' a la , o bɛ dɔgɔya ka da sɛgɛsɛgɛli sɔrɔko kan .

3. Yala "bɛɛ bɛ kɛ kelen na" dugukoloko jɔyɔrɔw fanga ka bon wa, walima baarakɛminɛn ɲumanw ka fisa wa?

Bi bɛɛ-kɛ-minɛnw ye fɛnw danfara datugu kosɛbɛ . Nafa min bɛ sɔrɔ baarakɛcogo la ni kunnafonidilanw bɛ taa cogo la min tɛ fɛn tiɲɛ CRM, jagokow ani sɛbɛnw cɛ, o ka teli ka tɛmɛ danyɔrɔ fitinin kan min bɛ se ka kɛ baarakɛminɛn "ɲuman" jɔlen dɔ la yɔrɔ kelen na. O kun ye ka modulu all-in-one sugandi (i n’a fɔ Mewayz) min b’a to i bɛ se ka fanga kɛrɛnkɛrɛnnenw fara a kan i n’a fɔ i mago bɛ cogo min na.

4. n bɛ se ka fɛɛrɛbɔ musakaw jo di n ka dilanbaga ma walima n yɛrɛ ma cogo di ?

A kɛ karamɔgɔya la i n' a fɔ leverage baarakɛminɛn , a kana kɛ musaka ye . I ka waati jatebɔ kɛ dɔgɔkun kɔnɔ otomatiki fɛ (misali la , sanga 5 ). Aw bɛ o caya ni aw ka lɛrɛ kuntilenna hakɛ ye (misali la, $100/lɛrɛ). O ye $500/dɔgɔkun walima $2000/kalo ye sɛnɛ waati seginni na. Ni tech musaka ye $200/kalo ye, ROI ye 10x ye. Ani fana, faratiw dɔgɔyali jira : jagokɛcogo ɲɛnabɔli porogaramuw bɛ dɔ bɔ fili musakabaw ni sariya labatoli koɲɛw la.

5. filiba jumɛn bɛ kɛ agentw fɛ n'u ka tech stack ye ?

Tool hopping without implementation . U bɛ CRM kura san nka u t' u ka drip kanpaɲiw jɔ abada walima k' u ka database don a kɔnɔ ka ɲɛ . U bɛ jagokɛminɛnw Changer nka u tɛ sɛgɛsɛgɛli sɛbɛnw sigi sen kan. Baarakɛminɛn yɛrɛ tɛ nafa foyi di; o ye baarakɛcogo labɛnni ye a kɔnɔ. Aw ye aw yɛrɛ bila tile 90 waleyali waati la baarakɛminɛn kuraba o belebeleba kama walasa k’a baarakɛcogo misaliw jɔ ka ɲɛ sani aw k’a nafa jateminɛ.