Cogo min na feerekɛyɔrɔw bɛ ka fɛn caman tigɛli minɛ nizɛrikan na sanbara siri baarakɛnafolo kan

Nɛgɛjuru bɛ na nbɛdaba la

K’a sɔrɔ kunnafoni kunbabaw sinsinnen bɛ dɔrɔmɛ miliyari caman feereli tekinoloji wariko kan ka bɔ tɔnba dɔw la i n’a fɔ Walmart ani Amazon , fɛn dɔ bɛ ka wuli ka tɛmɛn o kan sigida la . Feerekɛlaw yɛrɛmahɔrɔnyalenw, butikitigiw, ani cakɛda misɛnninw baarakɛlaw b’a ye ko nizɛri jiginni tɛ kɛ baarakɛda minnu dɔrɔn ta ye, minnu ka baarakɛnafolo ye jate wolonwula ye. Tiɲɛ na, feerekɛla misɛnnin 68% bɛ baara kɛ sisan ni nizɛri baarakɛminɛn saba ye a dɔgɔyalenba la walasa k’u ka jago ɲɛnabɔ, ka tɛmɛ 32% dɔrɔn kan san 2020.

Gundo ye ? Fɛɛrɛbɔyɔrɔ modululenw, minnu bɛ se ka sɔrɔ, minnu bɛ seko ni dɔnko di baarakɛda hakɛ la, k’a sɔrɔ musaka tɛ baarakɛda hakɛ la. Butigi minnu tun bɛ u jigi da warimarayɔrɔw ni papiye sɛbɛnw kan fɔlɔ, olu bɛ baara caman kɛ sisan minnu bɛ jago farikoloma ni jago nizɛri fara ɲɔgɔn kan cogo la min tɛ fɛn tiɲɛ. U b’a jira ko i mago tɛ Fortune 500 baarakɛnafolo la walasa ka se ka ɲɔgɔn sɔrɔ bi feerelikɛyɔrɔ la—i mago bɛ baarakɛminɛnw ni fɛɛrɛ ɲumanw na.

Aw ye Maria ka butiki lajɛ Ɔsiti, Teksas jamana na. Ni a ye dɔrɔmɛ 2000 dɔrɔn de bila fɛɛrɛko fɔlɔ la, a ye ɛntɛrinɛti feereli, fɛnw marali, kiliyanw ka kantigiya, ani magan kɔnɔ sɛgɛsɛgɛliw fara ɲɔgɔn kan — a ye dɔ fara sɔrɔ kan ni 45% ye k’a sɔrɔ a ye baara musakaw dɔgɔya ni 18% ye. A ka maana bɛ ka caya ka taa a fɛ, bawo fɛɛrɛ sɔrɔlenw bɛ feerelikɛlaw ka kokuradonni kɛ demokarasi ye.

Budget tiɲɛni : feerekɛla misɛnninw bɛ musaka min kɛ tiɲɛ na

Sanni ka fɛɛrɛw ɲini , a nafa ka bon kosɛbɛ ka baarakɛnafolo gɛlɛyaw faamuya , minnu bɛ feerekɛlaw yɛrɛmahɔrɔnyalenw kan . Fiyeerekɛyɔrɔ fitinin cɛmancɛ bɛ baara kɛ ni fɛnw ye minnu ka fin i n’a fɔ razɔri, ni fɛɛrɛ kuraw ka baarakɛnafolo bɛ daminɛ dɔrɔmɛ 200 na ka se dɔrɔmɛ 800 ma kalo o kalo. O bɛ danfaraba don ni baarakɛda feerekɛlaw ye minnu bɛ se ka dɔrɔmɛ 50.000+ musaka kɛ kalo o kalo fɛɛrɛtigɛ infɔrɔmasiko dɔrɔn na.

feerekɛla misɛnninw bɛ wariko gɛlɛya kɛrɛnkɛrɛnnen dɔ sɔrɔ min b' u ka nizɛri jiginni taama in cogoya :

• kapitali danmadɔ : feerekɛla misɛnnin 72% tɛ se ka wari bila ka tɛmɛ dɔrɔmɛ 5000 kan
• kalo o kalo baarakɛnafolo degun : fɛɛrɛtigɛ ka kan ka ROI teliya lase walasa ka musaka tɛmɛnenw jo di
• Baarakɛlaw ka dantigɛliw : feerekɛla misɛnnin fanba tɛ ni IT baarakɛlaw ye minnu y' u yɛrɛ di , o b' a ɲini ka fɛɛrɛw tigɛ minnu bɛ se ka faamuya
• Skala jateminɛw : ɲɛnabɔcogo ka kan ka baara kɛ ka ɲɛ ni hakɛ fitininw ye k' a sɔrɔ jago kelen-kelen bɛɛ sara tɛmɛnen tɛ

Nin baarakɛnafolo tiɲɛni in bɛ feerekɛla misɛnninw wajibiya u ka kɛ fɛɛrɛtigiw ye u ka fɛɛrɛtigɛ nafolodonniw na . U bɛ furaw bila jɔyɔrɔ fɔlɔ la minnu bɛ baara caman di ka bɔ kɛnɛ kelen kan, k’u yɛrɛ tanga feerekɛla caman ka jɛɲɔgɔnyaw ɲɛnabɔli gɛlɛya n’u musaka ma.

Nizɛri baarakɛminɛn nafamaw feerekɛyɔrɔ bɛɛ mago bɛ minnu na

Yɛlɛma nizɛri feereli kama , o tɛ kɛ sababu ye ka fɛɛrɛ sɔrɔlenw bɛɛ waleya . O nɔ na, ​​maganw minnu bɛ ɲɛtaa sɔrɔ, olu bɛ u sinsin baarakɛminɛn jɔnjɔnw kan minnu bɛ nɔba bila. Ka da feerelikɛyɔrɔ misɛnninw ɲɛtaa 5000+ sɛgɛsɛgɛli kan, an ye nizɛri jusigilan nafamaba jira.

bi feerekɛyɔrɔw

POS siratigɛ jiginna ka bɔ warimaralan nɔgɔman na ka kɛ bi feerekɛyɔrɔ baarakɛyɔrɔ ye . Bi POS furakɛcogo minnu bɛ se ka sɔrɔ, olu bɛ jagokow, fɛnw marali, kiliyanw ka kunnafoniw, ani kunnafonidiw ɲɛnabɔ yɔrɔ kelen na min bɛ ɲɔgɔn kan. O kun ye ka sistɛmuw sɔrɔ minnu bɛ sɛgɛsɛgɛli kɛ n’i ka jago ye k’a sɔrɔ i ma wariba bila ɲɛfɛ.

"An ka POS sitɛmu min ye dɔrɔmɛ 49/kalo ye, o ye baarakɛminɛn saba danfaralenw bila u nɔ na, an tun bɛ dɔrɔmɛ 180 sara minnu na fɔlɔ", James Chen, min ye dumunikɛyɔrɔ kɛrɛnkɛrɛnnen dɔ tigi ye Pɔrtiland, o y'o ɲɛfɔ. "Jɛkulu in dɔrɔn de y'an kisi marako baara sanga 5 ma dɔgɔkun o dɔgɔkun."

fɛnw marali min bɛ baara kɛ yɔrɔ bɛɛ

fɛnw marali nizɛrikan na, o bɛ kɛ sababuba dɔ ye feerekɛla misɛnninw bolo. Sitimɛ minnu bɛ ɲɔgɔn sɔrɔ ɛntɛrinɛti ni magan kɔnɔ fɛnw na, olu bɛ feereli tɛmɛnen bali k’a sɔrɔ u bɛ yecogo di waati yɛrɛ la ka don stock hakɛw la. O nafa ka bon kosɛbɛ feerekɛlaw bolo minnu bɛ magan farikolomaw ni ɛntɛrinɛti jago siraw bɛɛ baara.

| Feerekɛlaw minnu bɛ baara kɛ ni fɛnmarataw ɲɛnabɔli jɛlen ye, olu b’a jira ko 30% dɔgɔyara fɛnmarayɔrɔw la ani 25% dɔgɔyara fɛnmarayɔrɔ tɛmɛnenw na.

kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli (CRM )

feerekɛla misɛnninw ka teli ka CRM ye , k' a miiri ko a bɛ kɛ tɔnbaw dɔrɔn de ta ye . Nka laala, i ka kiliyanw faamuyali nafa ka bon kosɛbɛ magan yɛrɛmahɔrɔnyalenw bolo minnu bɛ ɲɔgɔn sɔrɔ ni feerekɛla ŋanaw ye. CRM baarakɛminɛn minnu bɛ se ka sɔrɔ, olu bɛ feerekɛlaw dɛmɛ ka sanni tariku, u diyanyekow, ani u sendoncogo lajɛ siraw bɛɛ kɔnɔ.

"An ka $19/kalo CRM y' an dɛmɛ k' a dɔn ko an ka sɔrɔ 22% bɛ bɔ kiliyan 8% dɔrɔn de la," Sarah Johnson, min ye denmisɛnw ka butiki dɔ tigi ye Denver, o y'o fɔ. "An bɛ kumaɲɔgɔnya ni fɛnw di ɲɔgɔn ma sisan nin kulu in ye, ka dɔ fara u ka musaka hakɛ danmadɔ kan ni 38% ye."

Modular fɛɛrɛ : i ka nizɛri staki jɔli yɔrɔ kelen-kelen

A ka c’a la, baarakɛda feerelaw bɛ fɛɛrɛbɔ suite bɛɛ lajɛlen waleya rollouts belebelebaw kɔnɔ, minnu sɔngɔ ka gɛlɛn. Fiyeerekɛla misɛnninw tɛ se ka nin fɛɛrɛ in san—u mago t’a la fana. Module fɛɛrɛ in b’a to maganw bɛ se ka daminɛ ni baara nafamaw ye ani ka sekow fara u kan n’u ka jago bɛ ka bonya.

"Miiri nizɛri jiginni na i n'a fɔ jɔli fɛnw sanni ka kaburu dafalen san. A daminɛ ni i ka jusigilan ye, ka sɔrɔ ka kogow fara a kan, o kɔfɛ sow— farali kelen-kelen bɛɛ bɛ jɔ laban kan k'a sɔrɔ i ma a ɲini i fɛ i ka jɔ kokura ka bɔ fɛn fɔlɔ la. — Jagokɛlaw ka fɛɛrɛbɔ ladilikɛla Michael Torres

o fɛɛrɛ in bɛ nafa caman lase feerekɛlaw ma minnu bɛ baarakɛnafolo jateminɛ :

• musaka kɔrɔlenw : i mago bɛ fɛn minnu na bi
, olu dɔrɔn de sara
• farati dɔgɔyali : aw bɛ yɔrɔ kelen-kelen bɛɛ lajɛ sani aw ka cɛsiri dafalen kɛ
• sɛgɛsɛgɛli sɛgɛsɛgɛli : sekow fara ɲɔgɔn kan ni jagokɛlaw ka ɲininiw bɛ ka caya
• waleya nɔgɔya : waleyali misɛnninw , minnu sinsinnen don , olu ka ɲɛtaa hakɛ ka ca

Modular rollout danmadɔ bɛ se ka daminɛ ni POS jɔnjɔn ni inventory system ye, o kɔfɛ, e-commerce jɛ-ka-baara fara a kan, ka tugu kiliyanw ka kantigiya fɛɛrɛw la, ka laban ka jateminɛ kɛcogo ɲɛnamaw kɛ. Fasokan2009-09_enterneti_kalanni.dis.html,#5417333 dakun kelen-kelen bɛɛ bɛ nafa teliya la ka sɔrɔ ka jɔ ka ɲɛsin nizɛri baarakɛcogo bɛɛjɛfanga ma .

taamasenɲɛ : Nizɛri jiginni waleyali tile 90 kɔnɔ

Yɛlɛma tɛ kɛ su kelen kɔnɔ , nka a fana man kan ka san caman ta . Nin ye tile 90 bolodacogo ɲuman ye min ye feerekɛla kɛmɛ caman dɛmɛ ka taa nizɛrikan na k’a sɔrɔ u ma u ka baarakɛnafolo tiɲɛ.

Tile 1-30 : jusigilan jɔli

A daminɛ ni i ka sisan baarakɛcogo jateminɛ ye . Dimi yɔrɔw dɔn ani ka furaw bila jɔyɔrɔ fɔlɔ la minnu bɛna se sɔrɔ teliya la. Plateforme koloma dɔ sugandi min bɛ se ka bonya ni i ka jago ye—i k’i yɛrɛ tanga ka don sistɛmuw kɔnɔ minnu ka sɛgɛsɛgɛli dan ye. Aw ye aw ka POS ni fɛnw maracogo jɔnjɔnw waleya, k’a lajɛ ko baarakɛlaw bɛɛ bɛ kalan ɲuman sɔrɔ.

Koba : tile 30nan na , i ka kan ka jago bɛɛ kɛ i ka sistɛmu kura fɛ ni fɛnmarataw nɔfɛtaama daminɛna .

Tile 31-60 : kanali jɛ-ka-baara

Ni i ka jusigilan sabatilen don, i ka ɛntɛrinɛti jago kɛta fara ɲɔgɔn kan ni o bɛ i bolo. Aw ye aw jija ka fɛnw mara ɲɔgɔn fɛ cogo la min tɛ fɛn tiɲɛ maganw farikoloma ni ɛntɛrinɛti kan. Aw bɛ kiliyanw ka kunnafoniw minɛcogo jɔnjɔnw waleya feerekɛyɔrɔ la. A daminɛ ka baara kɛ ni i ka sistɛmu ka kunnafonidi fɛɛrɛw ye walasa ka hakilinaw sɔrɔ feereli kɛcogo n’a fɛnw sɔngɔ jiginni kan.

Kɔrɔba : tile 60nan na , i ka kan ka kɛ ni fɛnmarataw yecogo kelen ye feereli sira bɛɛ la ani kiliyanw ka kunnafonidilan jɔnjɔnw lajɛli la i nɔ na .

don 61-90 : ɲɛtaa ni yiriwali

aw ye kunnafonidilan minnu lajɛ walasa ka baarakɛcogo ɲɛ . Aw ye aw ka fɛnw dɔn minnu bɛ feere kosɛbɛ ani minnu nafa ka bon kosɛbɛ. Kantigiya porogaramu nɔgɔman dɔ waleya walasa ka dusu don mɔgɔw kɔnɔ u ka segin ka jago kɛ. Module wɛrɛw sɛgɛsɛgɛ minnu bɛ jago gɛlɛya kɛrɛnkɛrɛnnenw ɲɛnabɔ, i n’a fɔ baarakɛlaw ka waati bolodacogo walima jateminɛ kɔrɔlenw.

Koba : tile 90nan na , i ka kan ka baara kɛ ni kunnafonidilanw ye walasa ka kunnafoni sɔrɔlenw latigɛ fɛnmaracogo , feereli , ani kiliyanw ka jɛɲɔgɔnya kan .

Jaabi lakikaw : feerekɛla misɛnninw ye se sɔrɔ ni nizɛri ye

Nizɛri jiginni sɔngɔ gɛlɛn dalilu bɛ sɔrɔ feerekɛla lakikaw ka sɔrɔw la . Ninnu tɛ teori ko kɛlenw ye—u ye maganw ye i bɛ se ka tɛmɛ minnu fɛ i yɛrɛ ka sigida la.

Take The Book Nook, gafefeereso yɛrɛmahɔrɔnyalen dɔ min bɛ Columbus, Ohio. Ka kɛɲɛ ni Amazɔni ni cakɛda feerelaw ka ɲɔgɔndan ye, a tigi David Kim ye feerelikɛcogo modulari dɔ waleya min musaka ye dɔrɔmɛ 67 ye kalo kɔnɔ. Kalo wɔɔrɔ kɔnɔ, a sera :

• 27% farala feereli kan fɛnmaracogo ɲuman fɛ
• 42% bonya segin-ka-bɔnyew la kantigiya porogaramu nɔgɔman dɔ sababu fɛ
• lɛrɛ 15 dɔgɔkun o dɔgɔkun bɛ mara mara baaraw la
• se ka ɛntɛrinɛti jago sira ɲɛnabɔlen dɔ daminɛ a ka magan farikoloma kɛrɛfɛ

O cogo kelen na, Bloom & Grow nakɔsɛnɛyɔrɔ min bɛ Sakramento, o y' u ka waati jago sɛmɛntiya ni feereli ɲɛnabɔli sira ye min ye dɔrɔmɛ 89/kalo ye. Sisan, u bɛ jiri suguya minnu feere ka ɲɛ waati kɛrɛnkɛrɛnnenw na, olu nɔfɛ u yɛrɛma, ka feerekɛlaw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw ɲɛnabɔ nizɛrikan na, ka laɲiniw ci kiliyanw ma ka da sanni tɛmɛnenw kan.

"Sistɛmu in y' a yɛrɛ sara kalo fila kɔnɔ tiɲɛni dɔgɔyali dɔrɔn fɛ", a ka jatebɔw tigi Maria Gonzalez . "An bɛ ka ɲɔgɔn sɔrɔ kosɛbɛ sisan ni nakɔko santiribaw ye minnu bɛ kɛsu belebelebaw kɔnɔ, n'an bɛ baara kɛ ni mɔgɔ kelen-kelen bɛɛ ye, min bɛ baara kɛ ni fɛɛrɛ kuraw ye."

Ka se sɔrɔ waleyali gɛlɛyaw kan minnu bɛ sɔrɔ ɲɔgɔn fɛ

Jɛkulu jiginni tɛ gɛlɛya tɛ min na , kɛrɛnkɛrɛnnenya la feerekɛlaw fɛ minnu ka fɛɛrɛko dɔnniya danmadɔ bɛ u la . Gɛlɛya minnu ka teli ka sɔrɔ, olu ye baarakɛlaw ka kɛlɛli ye, fɛɛrɛko gɛlɛyaw, ani jɛ-ka-baara koɲɛw. A nisondiyalen don ko u kelen-kelen bɛɛ bɛ ni fura tilennenw ye.

baarakɛlaw ka kɛlɛ ka teli ka bɔ siran fɛn caman cili la walima fɛɛrɛko jɔrɔnankow la . Aw ye o ɲɛnabɔ kalan bɛɛ lajɛlen fɛ ani k’a jira cogo min na nin sigida kura in bɛna baarakɛlaw ka baara nɔgɔya. Aw ye aw sinsin waati dɔgɔyali kan ani filiw dɔgɔyali kan sanni aw ka sinsin ɲɛmɔgɔya nafaw dɔrɔn kan.

fɛɛrɛko gɛlɛya bɛ se ka feerekɛlaw degun ni kunnafoniko ɲɛmɔgɔso tɛ . Fɛn min bɛ se ka kɛ, o ye ka plateformes intuitives sugandi minnu bɛ ni kiliyanw dɛmɛni barikama ye. Aw ye sistɛmuw ɲini minnu bɛ ni sɛbɛn jɛlenw ye, dɛmɛjɛkulu minnu bɛ jaabi di, ani kalan nafolo caman.

jɛɲɔgɔnya koɲɛw bɛ wuli ni sigida kuraw ma baara kɛ ka ɲɛ ni taabolo kɔrɔw ye . Sani a ka waleya, aw ka aw ka baarakɛcogo kariti kɛ ani ka a lajɛ ni fɛɛrɛ kura in bɛ bɛn aw ka baarakɛcogo tiɲɛnen ma. Aw bɛ sitɛmu piloti kɛ sigida la min bɛ kɔrɔsi sani a ka daminɛ ka dafa.

Fɛɛrɛfeerelaw ka siniɲɛsigi

Ni fɛɛrɛ kuraw bɛ ka taa ɲɛ , danfara min bɛ baarakɛda ni fura sɔngɔ gɛlɛnw cɛ , o bɛna dɔgɔya ka taa a fɛ . Taabolo caman bɛ layidu ta ko nizɛri jiginni bɛna kɛ fɛn ye min bɛ se ka kɛ feerekɛla misɛnninw bolo ka tɛmɛn fɔlɔ kan san nataw kɔnɔ.

Hakilila dilannen bɛ ka don feerekɛyɔrɔw la minnu sɔngɔ ka nɔgɔn, ka dɛmɛ don fɛnmarataw fɔli la, ka feereli kɛ mɔgɔ kelen-kelen bɛɛ ye, ani ka kiliyanw dɛmɛ. Sankaba fɛɛrɛbɔ bɛ ka taa a fɛ ka dɔ bɔ fɛnsɔrɔ musakaw la ka sɔrɔ ka sɔrɔ yiriwa. Wa modulari-platifɔmuw bɛ ka caya ka taa a fɛ, o b’a to feerekɛlaw bɛ se ka furaw dilan ka kɛɲɛ ni u yɛrɛ sago ye ka bɔ fɛnw na minnu jɔra ka kɔn.

Yɛlɛma min bɛ mɔgɔ nisɔndiya kosɛbɛ, o bɛ se ka kɛ plateforme ekosisɛtiw bɔli ye i n’a fɔ Mewayz, feerekɛlaw bɛ se ka sugandili kɛ yɔrɔ min na ka bɔ modulu kɛrɛnkɛrɛnnen 207 la walasa k’u mago bɛ sigida min na tigitigi, o jɔ. nin fɛɛrɛ in bɛ bɛnkan bɔ sɔngɔko ni baarakɛcogo cɛ min ye feerekɛla misɛnninw tɔɔrɔ kabini tuma jan.

Fɛnfeerelaw minnu bɛ miiri ɲɛfɛ , cikan jɛlen don : baarakɛminɛn minnu bɛ se ka ɲɔgɔn sɔrɔ ka ɲɛ , olu bɛ se ka sɔrɔ sisan . Ɲininkali tɛ ko i bɛ se ka fɛn caman tigɛli kɛ nizɛri la—a ye ko i bɛ se ka kɔnɔni kɛ ka tɛmɛ o kan.

Ɲininkali minnu bɛ kɛ tuma caman na

baarakɛnafolo hakɛ fitinin jumɛn ka kan ka kɛ walasa feerekɛyɔrɔ ka taa nizɛrikan na ?

feerekɛla caman b' u ka nizɛri jiginni daminɛ ka ɲɛ ni baarakɛnafolo ye min bɛ se dɔrɔmɛ 19-49 ma kalo kɔnɔ ka baara kɛ ni moduluw ye minnu bɛ sɛgɛsɛgɛli kɛ n' u ka jago ye .

Yala feerekɛla misɛnninw bɛ se ka ɲɔgɔn sɔrɔ tiɲɛ na ni kɛsu belebelebaw ye ni nizɛri baarakɛminɛnw ye wa ?

A bɛrɛbɛrɛ. Nizɛri baarakɛminɛn minnu sɔngɔ ka nɔgɔn, olu bɛ feerekɛla misɛnninw dɛmɛ u ka baara kɛ ni u yɛrɛ ta ye, ka baara kɛcogo ɲuman kɛ, ani ka fɛn bɛɛ kɛ cogo la min tɛ fɛn tiɲɛ, n’o b’u danfara bɔ ni ɲɔgɔndanba ye.

a bɛ waati joli ta walasa ka nizɛri sitɛmuw waleya feerekɛyɔrɔ dɔ la ?

Fɛnfeerelaw fanba bɛ se ka nizɛri sigida jɔnjɔnw waleya tile 30-60 kɔnɔ , ni ɲɛtaa dafalen bɛ sɔrɔ a ka c' a la tile 90 kɔnɔ ni fɛɛrɛ ye min bɛ kɛ dakunw na .

nizɛri baarakɛminɛn min nafa ka bon kosɛbɛ feerekɛyɔrɔ fitinin dɔ la , o ye mun ye ?

Bi POS sitɛmu min bɛ fɛnmarataw , kiliyanw ka kunnafoniw , ani feereli siraw fara ɲɔgɔn kan , o bɛ kɛ jusigilan nafama ye nizɛri jiginni na .

Yala n mago bɛ fɛɛrɛko dɔnniya la walasa ka nizɛri baarakɛminɛnw waleya n ka magan kɔnɔ wa ?

Ayi. Bi feerekɛyɔrɔw dabɔra baara nɔgɔya kama, ni fɛnw ye minnu bɛ se ka faamuya ani dɛmɛ bɛɛ lajɛlen minnu bɛ se ka waleya k’a sɔrɔ fɛɛrɛko dɔnniya kɛrɛnkɛrɛnnen tɛ.