Business Operations

Cogo min na Kolonbi jagokɛla dɔ ye kiliyanw mara siɲɛ saba ni baarakɛminɛnw ye minnu tɔgɔ sɛbɛnnen don

Nin ko kɛlenw sɛgɛsɛgɛli : A lajɛ cogo min na Kolonbi Sunstone Digital ye Mewayz kɛ ka kiliyanw ka dakunw jɔ minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye, ka fɛnw marali sabati siɲɛ saba ka se 89% ma & ka dɔ fara sɔrɔ kan kiliyan kelen-kelen bɛɛ kan ni 145% ye. Donan lakikaw kɔnɔna na.

18 min read

Mewayz Team

Editorial Team

Business Operations
ye

kolonbi jagokɛla dɔ ye kiliyanw mara siɲɛ saba cogo min na, a kɛlen ka kiliyanw ka baarakɛminɛnw jɔ minnu bɛ wele ko branded

Jaabiw ye ɲɛmajɔ ye

  • kiliyanw marali hakɛ : A cayara ka bɔ 29% na ka se 89% ma kalo 12 kɔnɔ
  • Sɔrɔ hakɛ danmadɔ min bɛ sɔrɔ kiliyan kelen-kelen bɛɛ la : o cayara ni 145% ye (ka bɔ dɔrɔmɛ 480 na ka se dɔrɔmɛ 1175 ma kalo kɔnɔ )
  • Kiliyanw ka don waati : A dɔgɔyara ka bɔ dɔgɔkun 2 la ka se tile 3 ma
  • jɛkulu ka baarakɛcogo : lɛrɛ 15/dɔgɔkun kɔnɔ , o bɛ mara kiliyanw ka kunnafonidi ni kumaɲɔgɔnya kan

Gɛlɛya : kiliyanw ka wuli ka bɔ sugu la min bɛ ɲɔgɔn sɔrɔ

Sunstone Digital, n’o ye feereli baarada ye min sigilen bɛ Bogota, n’a sigira senkan María Rodríguez fɛ, o ye gɛlɛya gɛlɛn dɔ sɔrɔ min dɔnna baarada caman fɛ diɲɛ kɔnɔ: kiliyanw ka ɲɔgɔn sɔrɔli min tɛ sabati. Hali n’u ye nɔ barikamaw di kiliyanw ma Kolonbi sɔrɔko nizɛri la min bɛ ka bonya, u ye gɛlɛya sɔrɔ ka kiliyanw mara ka tɛmɛ kalo 6 baarakɛɲɔgɔnya waati fɔlɔ kan.

"An tun sirilen bɛ klasiki agence dilemma kɔnɔ," María hakili b'o la. "An tun bɛna nafolo bɔn ka ɲɛsin kiliyanw sɔrɔli ma kanpaɲi kabakomaw fɛ, dɔrɔn k'a ye k'u bɛ taa ni bɛnkansɛbɛnw banna. An ka mara hakɛ tun bɛ 29% lamini na — a tun bɛ izini hakɛ danmadɔ jukɔrɔ kosɛbɛ, n'o ye 54% ye feerelikɛlaw fɛ."

"Kɔlɔnbi jamana ka jago siratigɛ la, ɲɔgɔndan min bɛ kɛ, kiliyanw bɛ ni sugandiliw ye minnu tɛ ban. Ka ɲɛtaa ɲumanw lase, o tun tɛ bɔli kɛ—an tun ka kan ka kɛ mɔgɔ ye min nafa ka bon." - María Rodríguez, min ye Sunstone Digital sigibaga ye

Kolonbi nizɛri sugu bɛ ka bonya teliya la . Ɛntɛrinɛti baarakɛlaw ka ca ni 40 miliyɔn (jamanaden 78% ɲɔgɔn) ani mobili doncogo min tɛmɛna 130% kan, jagokɛlaw bɛ ka wari bila ka taa a fɛ nizɛri feereli la [Sɔrɔyɔrɔ: Britannica]. o bonya in ye sababu ni ɲɔgɔndanba fila bɛɛ lase baaradaw ma i n’a fɔ Sunstone.

Mɛtiri Sanni waleyali ka kɛ Industriw ka cɛmancɛ Gɛlɛya dɔnna Kiliyanw ka mara hakɛ 29% 54% Churn caman min musaka ye $12k+/kalo ye sɔrɔ bɔnɛnen na Bɛnkansɛbɛn janya cɛmancɛ kalo 6,2 kalo 11,3 Mago bɛ kɛ tuma bɛɛ kiliyan kura sɔrɔli la Kiliyan ka Onboarding waati tile 10-14 tile 7 (laɲini ) daminɛ dɔɔnin dɔɔnin ye hakilina fɔlɔ juguw lawuli Ekipu ka lɛrɛ minnu bɛ kɛ kunnafonidi la lɛrɛ 20/dɔgɔkun N/A baara musakabaw bɛ dɔ bɔ tɔnɔ sɔrɔli la

Nafolo nɔfɛko tun ka bon kosɛbɛ . Sunstone tun bɛ ka bɔnɛ dɔrɔmɛ 12 000 ɲɔgɔn na kalo o kalo, sɔrɔ min tun bɛ segin-ka-bɔ a ka kiliyanw fɛ minnu tun bɛ wuli—wari min seginna o yɔrɔnin bɛɛ ka kɛ cɛsiri sɔngɔ gɛlɛnw ye. O waati kelen na, diɲɛ feerelikɛlaw ka jatew b’a jira ko ni dɔ farala kiliyanw marali hakɛ kan ni 5% dɔrɔn ye, o bɛ dɔ fara tɔnɔ kan ni 25% ye ka se 95% ma [Source: World Metrics].

Fɛɛrɛ : Ka kiliyanw ka dakunw jɔ ni Mewayz ye

Kiliyanw ka wulikan jujɔw sɛgɛsɛgɛli kɔfɛ , Sunstone ye ko jɔnjɔn saba jira :

  1. Yɛlɛmabaliya : kiliyanw ma se ka baara kɛlen walima a nɔfɛkow ye nɔgɔya la
  2. Kunnafoni-falen-falen : kunnafoni kura nafamaw tununna imɛri cakɛdaw ni cikan-porogaramuw kɔnɔ
  3. Nafa min bɛ ye : kiliyanw y' a ye ko Sunstone ye baarakɛɲɔgɔn ye sanni ka kɛ jɛɲɔgɔn ye

Fɛɛrɛ bɔra tuma min na María ye Mewayz ka jago OS modulari sɔrɔ . Sani a ka baara kɛ ni porozɛw ɲɛnabɔli baarakɛminɛnw ye minnu tɛ sɔrɔ, Sunstone tun bɛ se ka kiliyanw ka dakunw jɔ minnu tɔgɔ ye ko fin pewu minnu bɛ bɛn kiliyan kelen-kelen bɛɛ mago kɛrɛnkɛrɛnnenw n’a taamasiyɛnw ma.

"Mewayz y'a to an ka bɔ 'baarakɛda wɛrɛ dɔrɔn na' ka kɛ an ka cikɛlaw ka baarakɛcogo dɔ ye. Dakun minnu tɔgɔ sɛbɛnnen don, olu y'a to an ka baara kɛra yelen ye ani nafa ka bon cogo la, kalo o kalo kunnafoniw tun tɛ se ka kɛ abada."(Alimankan na)

Sunstone ye fɛɛrɛ sigilen dɔ waleya ni Mewayz ka modulu 207 ye minnu bɛ sɔrɔ :

Module kolomaw waleyali

Module suguya Fɛn kɛrɛnkɛrɛnnen minnu bɛ baara kɛ Kiliyan nafa poroze ɲɛnabɔli waati yɛrɛ la ɲɛtaa nɔfɛtaama , taamasiyɛnw dafalen Jɛkabaara ka don kanpaɲi waleyali la Sɛgɛsɛgɛli Daɲɛgafe KPI ɲɛnamaw , ROI jatebɔw , baarakɛcogo jateminɛw Teliya la yecogo ka don jago ROI kɔnɔ Kɔnɔkow kalandriya waati bolodacogo jɛlen , sɔnni baarakɛcogo jɛ-ka-baara kɔnɔkow labɛnni sɛbɛnw ɲɛnabɔli mara nafolo , kanpaɲi kunnafonisɛbɛnw , kunnafonidisɛbɛnw dɔnniya marayɔrɔ cɛmancɛ la Kunnafoni-falen-falen-yɔrɔ laseliw , jaabiw , lajɛ sɛbɛnw Email caman bɔli dɔgɔyara

waleyali taabolo kɛra cogo kabakoma na . Baara kɛlen ni Mewayz ka yecogo jɔlikɛla ye, Sunstone y’u ka kiliyanw ka dakun fɔlɔ jatebɔlan dilan sanga 48 kɔnɔ. Sisan, kiliyan kura kelen-kelen bɛɛ bɛ dakun dɔ sɔrɔ min bɛ kɛ ka kɛɲɛ ni a yɛrɛ sago ye, min kɔnɔ:

  • Client Branding : Logo, kulɛriw, ani domani kariti
  • jɔyɔrɔfalen sɔrɔli : hakilina wɛrɛw ɲɛmɔgɔw , jagokɛjɛkuluw , ani bololabaarakɛlaw
  • Otomatiki kunnafonidi : PDF bolodalenw ni jirali bɔli
  • Mobile Optimisation : Baara dafalen kɛli telefɔni seleke naani ni tablɛtiw kan

Yɛlɛma waatibolodacogo

kalo fɔlɔ : sɔrɔli ni bolodacogo

Kiliyan dimi yɔrɔw sɛgɛsɛgɛra, Mewayz modulu kolomaw sugandira, ka dakun fɔlɔ jatebɔlan jɔ

kalo 2-3 : Piloti waleyali

A ye dakunw labɛn ka ɲɛsin kiliyan 5 ma minnu bɛ yen, ka hakilinaw lajɛ, ka misali labɛn

kalo 4-6 : Laseli dafalen

dakunw waleyali kɛra kiliyan 32 bɛɛ ye minnu bɛ baara la , jɛkulu dege baarakɛcogo kura kan

kalo 7-12: Ɲɛnabɔli

Sɛgɛsɛgɛli ɲɛtaa, kunnafonidi otomatiki, ani kiliyan kɛrɛnkɛrɛnnenw ka ladamuni farala a kan

Jaabiw : fɛn caman tigɛli mɛtɛrɛ bɛɛ kɔnɔ

kiliyanw ka dakunw waleyali min bɛ wele ko branded clients , o nɔ kɛra teliya la , wa a sabatira . San fɔlɔ kɔnɔ, Sunstone ye ɲɛtaa caman kɔlɔsi baarakɛcogo jiralan jɔnjɔnw bɛɛ kɔnɔ.

kiliyanw marali bɛ sankolo wuli

Kɛrɛnkɛrɛnnenya la, kiliyanw marali hakɛw jiginna kosɛbɛ. Kalo 12 kɔnɔ, mɔgɔw marali hakɛ wulila ka bɔ 29% na ka se 89% ma, o tɛmɛna kosɛbɛ jagokɛla ka izini baarakɛlaw hakɛ cayalenba kan, n’o ye 54% ye [Source: Focus Digital].

Waati waati Mɔgɔ marali hakɛ Bɛnkansɛbɛn kurayali Sɔrɔko nɔfɛkow Sanni waleyali (kalo 12) 29% 9/31 kliyanw ~$144.000 bɔnɛna ka churn A waleya kɔfɛ (kalo 12 ) 89% 31/35 kiliyanw ~$42.000 bɔnɛna ka churn Fɛɛrɛbɔ +207% +244% $102.000 maralen don
"Porotɛriw ma dɔrɔn ka fɛnw marali ɲɛ — u ye an ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw sɛmɛntiya. An bɔra feerelikɛla la u bɛ ɲininkali kɛ tuma dɔw la ka taa jɛɲɔgɔn fɛɛrɛtigi dɔ la u tun tɛ se ka miiri min na ka baara kɛ n'a tɛ."(Alimankan na)

Baarakɛcogo ɲuman bɛ wuli ka taa san fɛ

ka tɛmɛn marali kan , Sunstone ye baarakɛcogo ɲɛtaa kabakomaw sɔrɔ :

  • Onboarding Time : A dɔgɔyara ka bɔ dɔgɔkun 2 la ka se tile 3 ma (79% teliya la )
  • Laseli waati : Dɔgɔyara ka bɔ sanga 20 na dɔgɔkun kɔnɔ ka se sanga 5 ma dɔgɔkun kɔnɔ ( 75% dɔgɔyara )
  • Kiliyanw ka lajɛw : cogoya lajɛw dɔgɔyara, barow bɛ kɛ fɛɛrɛko siratigɛ la
  • Ekipu seko : A bɛ lɛrɛ 15/dɔgɔkun bila kokura kiliyanw ka baara la min bɛ se ka fatura

o baarakɛcogo ɲuman tɔnɔw bamanankanna k' a ɲɛsin tɔnɔ sɔrɔli ma . Ekipu tun bɛ se ka kiliyan caman ɲɛnabɔ k’a sɔrɔ u ma baarakɛlaw fara a kan, wa baara kɛcogo ɲuman tun bɛ ɲɛtaa sɔrɔ bawo u tun tɛ waati dɔɔnin kɛ marako baara la.

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Sɔrɔ min bɛ sɔrɔ kiliyan kelen-kelen bɛɛ la, o bɛ bonya kosɛbɛ

Laala, min ye kabako ye kosɛbɛ, o ye ko Sunstone y’a ye ko kiliyan minnu bɛ baara kɛ ni dakunw ye, olu nafa ka bon waati tɛmɛnen kɔfɛ. sɔrɔ hakɛ min bɛ sɔrɔ kiliyan kelen-kelen bɛɛ la, o cayara ni 145% ye, ka bɔ dɔrɔmɛ 480/kalo la ka se dɔrɔmɛ 1175/kalo ma.

o caya in bɔra fɛn damadɔ de la :

  1. Upsell Opportunities : Jateminɛ yelenw kɛra sababu ye ka kiliyanw bila ka baarakɛnafolo bonya
  2. Bɛnkansɛbɛn janw : kiliyanw b' u yɛrɛ bila kalo 18-24 bɛnkanw na
  3. Jɛkulu bilali jago : kiliyan wasalenw bɛ jago kura ci
  4. Sɔngɔko ɲuman : Se ka wari caman sara nafa jiralen na

Takeaways kunbabaw baarada wɛrɛw ye

Sunstone ka ko kɛlen bɛ kalan nafamaw di jago baaradaw ma diɲɛ kɔnɔ :

1. Kɛnɛya bɛ dannaya sabati

Ka baara kɛ yelen ye, o bɛ "kɛsu nɛrɛma" hakilina bɔ yen min bɛ baarada caman tɔɔrɔ . Client minnu bɛ ɲɛtaa ye waati yɛrɛ la, olu bɛ dannaya ni muɲuliba sɔrɔ.

2. Baarakɛminɛn minnu bɛ taamasiyɛn Kɛ olu bɛ Nɔrɔli Dabɔ

dakun finmanw bɛ kɛ sababu ye ka gɛlɛya don kiliyanw bolo ka bɔ . baarakɛminɛnw bɛ don u ka don o don baara la, ka fɛn caman tigɛli musakabaw lawuli.

3. Nafa sɔrɔli bɛ tɔnɔ sɔrɔli bila sen kan

Laseli ni kumaɲɔgɔnya kɛli otomatiki la, o bɛ jɛkulu kɔnɔmɔgɔw hɔrɔnya baara la min nafa ka bon, ka baara kɛcogo ɲuman ni nafaw bɛɛ ɲɛ.

4. Donanw yecogo bɛ kɛ sababu ye ka Upselling

w kɛ

Ni kiliyanw ye ROI jɛlen ye, u ka teli ka dɔ fara wari bilali kan. dakun in kɛra Sunstone ka feerekɛminɛn ye min bɛ se ka baara kɛ kosɛbɛ.

"Kabakoba kɛra cogo min na dakunw y'an ka feereli barow Changé. An bɛ dakun in jira sisan pitch waatiw la, wa kiliyanw bɛ nafa faamuya o yɔrɔnin bɛɛ. An ka surunya hakɛ cayara ni 40% ye."(Alimankan na)

kuncɛli : Ajansɛ caman cili bolodalen

Sunstone Digital ka taama ka bɔ baarakɛyɔrɔba la ka kɛ izini ɲɛmɔgɔ ye, o bɛ baarakɛminɛnw fanga jira minnu bɛ wele ko branded, ka ɲɛsin kiliyanw ka jɛɲɔgɔnyaw caman cili ma. Mewayz ka modulari-plateforme (plateforme modulaire) nafabɔli fɛ, u ye min sɔrɔ, baarada caman bɛ gɛlɛya min sɔrɔ: ka kɛ fɛn ye min nafa ka bon u ka cikɛlaw bolo.

jaabiw bɛ kuma u yɛrɛ kan :

  • kiliyanw marali siɲɛ saba ka bɔ 29% na ka se 89% ma
  • dɔ farala sɔrɔ kan kiliyan kelen-kelen bɛɛ la ni 145%
  • ye
  • Dɔgɔya don kurun kɔnɔ waati la ni 79% ye
  • A bɛ lɛrɛ 15 mara dɔgɔkun kɔnɔ ekipu mɔgɔ kelen-kelen bɛɛ la

Kolonbi jamana ka nizɛri feereli siratigɛ la , o fɛn caman tigɛli ye Sunstone bila jɔyɔrɔ la walasa ka yiriwali sabati . I n’a fɔ María y’a kuncɛ cogo min na : "An tɛ baarakɛminɛnw feere tugun—an bɛ jɛɲɔgɔnya ni kɛnɛya feere. O ye nafa jiracogo ye min bɛ mankanba bɔ bi sugu la."

I labɛnnen don ka i ka baarada ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw sɛmɛntiya ?

Aw ka fara jagokɛla 138.000+ kan minnu bɛ baara kɛ ni Mewayz ye walasa ka kiliyanw ka dɔnniya ɲumanw jɔ . A daminɛ ni an ka badaa-badaa labɛn fu ye ani ka sɛgɛsɛgɛli kɛ ni i bɛ ka bonya.

aw ka kɔrɔbɔli fu daminɛ bi
ye

Ɲininkali minnu bɛ kɛ tuma caman na

Sunstone Digital ye waati joli ta ka sɔrɔw ye kliyanw ka dakunw waleyali kɔfɛ ?

Sunstone ye ɲɛtaa teliya ye kiliyanw wasa la kalo fɔlɔ kɔnɔ . Fɛɛrɛba minnu kɛra ka ɲɛsin fɛnw marali ma, olu kɛra sumanikɛlan ye kalo 3 kɔfɛ, ni nɔ bɛɛ bɛ ye kurayali hakɛw la kalo 6 kɔfɛ. 89% marali hakɛ sɔrɔla kalo 12 sumani waati kɔnɔ.

Mewayz waleyali musaka tun ye mun ye Sunstone Digital ye ?

Sunstone daminɛna ni Mewayz ka $49/kalo Jago bolodalen ye , min ye modulu wajibiyalenw bɛɛ di walasa ka kiliyanw ka dakunw jɔ . U ka wari bilalen bɛɛ lajɛlen tun bɛ dɔrɔmɛ 600 jukɔrɔ san fɔlɔ kɔnɔ, o kɛra sababu ye ka ROI sɔrɔ min ka ca ni 17.000% ye ka da sɔrɔ maralenw dɔrɔn kan. kabini o waati, u ye sɛgɛsɛgɛli kɛ ka kɛɲɛ ni ladamu baarakɛda sɔngɔko ye n’u baara cayara.

Yala Sunstone mago tun bɛ fɛɛrɛko dɔnniya la walasa ka kiliyanw ka dakunw jɔ wa ?

Fɛɛrɛko dɔnniya si tun ma wajibiya . Baara kɛlen ni Mewayz ka yecogo jɔlikɛla ye ani modulu minnu jɔra ka kɔn, Sunstone ka jatebɔsɛbɛn ɲɛmɔgɔw (minnu tɛ kodɔn dɔn) ye kiliyanw ka dakunw dilan ani k’u kɛ ka kɛɲɛ ni u yɛrɛ sago ye tile 2-3 kɔnɔ kelen-kelen bɛɛ kɔnɔ. Plateforme in dabɔra jagokɛlaw de kama sanni ka kɛ baarakɛlaw ye.

kiliyanw ka dakunw donna ɲɔgɔn na cogo di ni Sunstone ka baarakɛminɛn kɔrɔw ye ?

Mewayz ye ɲɔgɔn sɔrɔ cogo nɔgɔman na ni Sunstone ka stack kɔrɔlen ye i n’a fɔ Google Analytics, sosiyete ka kunnafonidilanw, ani porozɛw ɲɛnabɔli baarakɛminɛnw. Plateforme bɛ native integrations ni API connections di minnu y’a to Sunstone ka se ka data ɲɛnamaw sama ka don client portals kɔnɔ k’a sɔrɔ a ma baarakɛcogo kɔrɔw tiɲɛ.

yala baarada misɛnnin minnu ka kiliyanw ka dɔgɔ, olu bɛ se ka nafa sɔrɔ nin fɛɛrɛ in na wa ?

A bɛrɛbɛrɛ. Sunstone y’a daminɛ ni piloti kliyan 5 dɔrɔn ye. Fɛɛrɛ in bɛ sɛgɛsɛgɛli kɛ ka ɲɛ—baarada minnu ka kiliyanw hakɛ tɛ se 3-5 ma, olu bɛ se ka nafa sɔrɔ ni fɛnw marali ni baarakɛcogo ɲuman ye. Mewayz ka badaa-badaa fu labɛn bɛ se ka baarakɛla 5 dɛmɛ, o b’a to a bɛ se ka sɔrɔ baarada hakɛ bɛɛ fɛ.

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