Ko kɛlenw sɛgɛsɛgɛli — farikoloɲɛnajɛ baarakɛyɔrɔ

Bɛrɛzili farikoloɲɛnajɛ cakɛda dɔ ye tɔndenw ni wari sarali otomatiki kɛ cogo min na

Força Fitness bɔra bɔnɛ na R$38.000/kalo la ka taa a bila wari sarabaliya la ka taa a bila tɔndenw ka motɛri otomatiki dafalen baara la yɔrɔ 12 kɔnɔ — tile 90 kɔnɔ.

tɔn : Força Fitness (daɲɛgafe min sinsinnen bɛ izini cogoya lakikaw kan )
Yɔrɔ : Sao Paulo duguba kɔnɔ, Berezil
Bonya : yɔrɔ 12 , tɔnden baarakɛtaw 8400+
Sɛnɛko : Kɛnɛya ni kɛnɛyako
Baarakɛminɛn minnu bɛ baara kɛ : Mewayz CRM , Fatura, Sarali otomatiki, Email sinsinni, Landing Pages

Bɛrizili farikoloɲɛnajɛ sugu : a ye dɔrɔmɛ miliyari 3,2 sɔrɔ ni sarako gɛlɛya ye

Brezil ye farikoloɲɛnajɛ suguba filanan ye diɲɛ kɔnɔ , Ameriki dɔrɔn kɔfɛ . Ka kɛɲɛ ni diɲɛ kɛnɛyako, Racquet & Sportsclub Association (IHRSA) ani suguya ɲininiw ye ka bɔ WorldMetrics fɛ, jamana bɛ waso ni 31.000 ni kɔ ye farikoloɲɛnajɛyɔrɔ la minnu bɛ baara kɛ ni miliyɔn 9,6 ɲɔgɔn ye farikoloɲɛnajɛlamɔgɔw, o bɛ se ka kɛ $3.2 miliyari ye san kɔnɔ ka se san 2025.

Nka o jateden kabakoma ninnu jukɔrɔ, baarakɛ gɛlɛya basigilen dɔ bɛ yen : sarako lajɛ . Industriw ka sɛgɛsɛgɛliw y’a jira ko Berezil farikoloɲɛnajɛyɔrɔw bɛ bɔnɛ 15% ni 28% cɛ kalo sɔrɔ makɔnɔnen na, ka da wari sarabaliya kan, kartiw waati tɛmɛnenw, ani bololabaarakɛlaw ka waribɔ filiw fɛ. Cakɛda cɛmancɛba dɔ fɛ i n’a fɔ Força Fitness, o danfara in baara kɛra ka kɛ reais ba tan ni tan ye minnu bɛ tunun kalo kelen-kelen bɛɛ la.

Nin ye maana ye min b' a jira ko farikoloɲɛnajɛ cakɛda dɔ ye o sɔrɔko wulicogo in datugu cogo min na — k' a ka baara bɛɛ sɛmɛntiya o kɛcogo la .

The Challenge: Manual Processes Draining Revenue and Staff Time

Ricardo Menezes ye Força Fitness sigi senkan san 2017 ni yɔrɔ kelen ye Pinheiros sigida la São Paulo . San 2024 daminɛ na, cakɛda in bonyalen don ka se yɔrɔ 12 ma duguba kɔnɔ, ni tɔnden minnu bɛ baara la, olu bɛɛ lajɛlen bɛ se mɔgɔ 8400 ni kɔ ma minnu bɛ baara la.

Bonya kɔni tun nana ni gɛlɛya ye . farikoloɲɛnajɛ cakɛda tun bɛ boli baarakɛminɛnw tigɛlenw patɔrɔn dɔ kan :

• jiriyɔrɔ ɲɛnabɔli siratigɛ kɔrɔ dɔ (tabali dɔrɔn, API jɛ-ka-baara tɛ ) ka ɲɛsin sɛgɛsɛgɛliw ma
• sɛbɛn minnu bɛ kɛ ka tɔndenw ka kurayali ni wari saracogo nɔfɛtaama
• Banki bololabaarakɛlaw ka wari bilali ani boletos ( Berezili jamana ka wari saracogo min bɛ kɛ tuma bɛɛ ) ka ɲɛsin faturali ma
• WhatsApp kuluw kɔnɔna kumaɲɔgɔnya kama yɔrɔw ni ɲɔgɔn cɛ
• Website jɔnjɔn min tɛ ɛntɛrinɛti tɔgɔ sɛbɛnni seko ye

"An tun bɛ ka bonya, nka an ka sistɛmuw tun tɛ bonya n'an ye. Kalo o kalo, n ka ɲɛmɔgɔ baarakɛlaw tun bɛ dɔgɔkun fila fɔlɔw kɛ ka wari sarali nɔfɛ dɔrɔn. An tun bɛ ni mɔgɔ saba ye minnu bɛ baara kɛ waati dafalen na, minnu ka baara fɔlɔ tun ye ka tɔndenw wele faturaw kan minnu tɛmɛna. A tun tɛ sabati."(Alimankan na)
— Ricardo Menezes, Força Fitness sigibaga & ɲɛmɔgɔba

gɛlɛyaw tun bɛ se ka jate ani ka dimi :

Nafolo tiɲɛni tun ka jugu kosɛbɛ . Ni R$38.000 ye kalo o kalo sarali dɛsɛlenw dɔrɔn na, cakɛda in tun bɛ ka R$456.000 to san kɔnɔ tabali kan — o bɛ se ka kɛ sababu ye ka yɔrɔ kura dabɔli musaka kɛ pewu.

O waati kelen na, 7,2% kalo o kalo churn hakɛ kɔrɔ ye ko cakɛda in tun bɛ ka a ka tɔndenw bɛɛ lajɛlen bila u nɔ na kalo 14 o kalo 14 . O churn in yɔrɔba dɔ tun ye u yɛrɛ sago ye — tɔnden minnu ka sarali ma ɲɛ, wa minnu ma segin ka baara kɛ ka ɲɛ abada.

Mun na Força Fitness ye Mewayz sugandi

Ricardo ka jɛkulu ye fura caman jateminɛ , i n' a fɔ farikoloɲɛnajɛ kɛrɛnkɛrɛnnenw i n' a fɔ Tecnofit ani EVO , ka fara jagokɛminɛnw kan minnu bɛ kɛ fɛn bɛɛ ye . Wajibiya tun jɛlen don :

1. sarali segin-segin otomatiki ni segin-ka-bɔnye hakilina ye jago dɛsɛlenw na
2. CRM baarakɛcogo walasa ka tɔndenw ka ɲɛnamaya taabolo lajɛ yɔrɔ 12 bɛɛ kɔnɔ
3. ɛntɛrinɛti kan tɔgɔsɛbɛnni ni yɛrɛdɔn ka ɲɛsin tɔnden kuraw ni tɔnden kɔrɔw ma
4. imeyili ni cikan otomatiki walasa ka sarali hakilijiginw ni seginkanni kɛ
5. Sɛbɛnni — fura min tun ka kan ka baara kɛ u ka baarakɛta kɔnɔ

"Jɛkulu kɛrɛnkɛrɛnnenw ka porogaramu fanba ye fɛn kelen walima fila kɛ ka ɲɛ nka u y'an wajibiya ka to ka baara kɛ ni baarakɛminɛn wɛrɛw ye tɔw kama. Mewayz tun ye kɛnɛ fɔlɔ ye min kɔnɔ fɛn bɛɛ — CRM, wari sarali, imɛri, landingɛ sɛbɛnw, fatura — tun bɛ sigi yɔrɔ kelen na. Wa sɔngɔko tun ye an tun bɛ min sara an ka kulu tigɛlen na, o tilayɔrɔba dɔ ye."(Alimankan na)
— Ricardo Menezes

Ni Mewayz ka modulu architecture ye — baarakɛminɛn 207 ni kɔ minnu bɛ ɲɔgɔn kan plateforme kelen kan — Força Fitness tun bɛ se ka modulew baara tigitigi u mago tun bɛ minnu na k’a sɔrɔ a ma wari sara baarakɛda ka porogaramu fununnenw na. Ni $49/kalo ye premium tier ye, musaka tun ka dɔgɔ ni u tun bɛ musaka min kɛ spreadsheet farankanw dɔrɔn na.

Fɛɛrɛ : tile 90 yɛlɛma

waleyali in tugura taabolo dɔ senfɛ , ka sekow lase yɔrɔ 12 bɛɛ la kalo saba kɔnɔ .

Deep dive : sarali otomatiki motɛri

Yɛlɛma in kunba tun ye Mewayz ka sarako otomatiki baarakɛcogo ye . dunni sinsinni baara kɛra cogo min na waleyali la, o filɛ nin ye :

jatebɔ dalajɛlen : sara minnu tun ma ɲɛ fɔlɔ , olu 73% sɔrɔla sisan u yɛrɛma , k' a sɔrɔ telefɔni weleli kelen ma kɛ baarakɛlaw fɛ . 27% tɔw darapo kɛra bololabaara la — baara hakɛ min ka dɔgɔ kosɛbɛ ka tɛmɛ fɔlɔ kan.

Kɔrɔfɔli la, Mewayz ka sigida in ye gɛlɛya kɛrɛnkɛrɛnnen dɔ fana ɲɛnabɔ Berezili : PIX (Brezil ka wari saracogo teliya la, Berezili mɔgɔ miliyɔn 150 ni kɔ bɛ baara kɛ ni min ye) ani boletos (sarako sɛbɛnw minnu bɛ bɔ bankiw fɛ) ka diyabɔli ye. Força Fitness ye seginkanni otomatiki di o fɛɛrɛ ninnu ma ni karti sarali ma ɲɛ, o ye sɔrɔ minɛ min tun bɛna tunun pewu karti dɔrɔn de kan.

A nɔfɛkow : Sani ni Mewayz kɔfɛ

kalo wɔɔrɔ waleyali dafalen kɔfɛ , jatedenw ye maana dɔ fɔ min bɛ mɔgɔ bila ka miiri :

nafolo nɔfɛkow kuncɛlen

Mewayz Module kelen-kelen bɛɛ ye dɛmɛ don cogo min

1. CRM — Tiɲɛ sɔrɔyɔrɔ kelen min bɛ mɔgɔ 8400 bolo

Sanni Mewayz ka se, tɔndenw ka kunnafoniw tun jɛnsɛnnen don jatebɔsɛbɛnw kɔnɔ, sɛgɛsɛgɛli kɛcogo kɔrɔlen na, ani ɲɛfɛla baarakɛlaw hakili la. Mewayz ka CRM modulu ye Força Fitness ka tɔndenw ka kunnafonidilan kelen di ni forow ye minnu bɛ kɛ ka kɛɲɛ ni ladamu ye, ka ɲɛsin tɔndenw hakɛ ma, wari saracogo, nali kɛcogo, yɔrɔ min ka di a ye, degelikɛnɛ baara, ani bɛnkansɛbɛn donw.

CRM ka tila-tila-motɛri ye sira di jɛkulu ma ka lisi fangamaw dilan — misali la, "Moema yɔrɔ la, mɔgɔ minnu ka nali jiginna ka dɔgɔn siɲɛ kelen dɔgɔkun kɔnɔ tile 30 tɛmɛnenw kɔnɔ" — ka baarakɛcogo otomatikiw daminɛ o tilayɔrɔw kama.

2. Facturation & Payment Automation — Sɔrɔko seginni motɛri

Mewayz ka fatura modulu tun bɛ waribɔ segin-segin ɲɛnabɔ tɔndenw ka tɔnden hakɛ duuru bɛɛ la (k’a ta R$89/mo la sɔrɔli basigilen na ka se R$349/mo ma yɔrɔ bɛɛ labɛncogo ɲuman na ). Otomatiki layini ye retry logic, dunning sequences, ani payment method switching ɲɛnabɔ — o bɛɛ kɛra ni bololabaara ma kɛ.

sistema in ye fatura 8400 baara kalo o kalo ani ka sarako dɛsɛ 73% ɲɛnabɔ a yɛrɛma ni sen 5 dunni sinsinni ye min ɲɛfɔra sanfɛ.

3. Email Sequences — Ka mara Skala la

Força Fitness ye otomatiki imɛri sinsinni duuru bila sen kan Mewayz fɛ :

• bisimilali seriyali ( bataki 5 tile 14 kɔnɔ ) — 68% da wulilen hakɛ
• Jamalajɛw bɔli (o bɛ daminɛ ni taamaw binna dancɛ jukɔrɔ) — a ye mɔgɔ 23% sɔrɔ farati la
• Kuraya hakilijiginw (tile 30, 14, ani 7 sanni san bolodalen ka ban) — kuraya hakɛ 81% ni 64% tun bɛ yen fɔlɔ
• Win-back kanpaɲi ( tɔnden minnu tiɲɛna , olu cilen don tile 30 , 60 ani 90 kɔnɔ ) — 12% seginni hakɛ
• Ladilikanw (minnu cilen don tɔnden dɔ ka taama 30nan kɔfɛ) — ye cikan 140+ lase kalo 6 fɔlɔw kɔnɔ

4. Landing Pages — Ka Intɛrinɛti kan

yɔrɔ 12 kelen-kelen bɛɛ ye landingɛ ɲɛ kɛrɛnkɛrɛnnen sɔrɔ min jɔra ni Mewayz ka drag-and-drop editor ye . O ɲɛw tun bɛ yɔrɔ kɛrɛnkɛrɛnnenw ja jira, kalan bolodalenw, sɔngɔko tabali, ani tɔgɔsɛbɛnni sɛbɛnw minnu bɛ don a kɔnɔ minnu ni CRM ni wari saracogo bɛ tali kɛ ɲɔgɔn na.

kalo wɔɔrɔ kɔnɔ , mɔgɔ kura bɛɛ lajɛlen 38% bɔra ɛntɛrinɛti kan — sira min tun tɛ yen fɔlɔ . Yɛlɛma hakɛ danmadɔ min kɛra landingɛsɛbɛnw bɛɛ kɔnɔ, o kɛra 4,7% ye, n’i y’a suma ni farikoloɲɛnajɛko siratigɛ la, n’o ye 2-3% ye.

ripuli nɔfɛkow : sarali kɔfɛ

otomatiki ma sarako gɛlɛya ɲɛnabɔ dɔrɔn — a ye Força Fitness ka baara kɛcogo Changé fondamentalement .

Baarakɛlaw bilali kokura : waati dafalen ɲɛmɔgɔba saba minnu tun bɛ u ka waati fanba kɛ wari sarali tuguni la fɔlɔ , olu bilala sen kan kokura ka kɛ tɔndenw ka ko kɛlenw jɔyɔrɔw ye . Fila kɛra "member success coordinators" ye minnu sinsinnen bɛ mɔgɔ yɛrɛ ka kalan pakew marali n'u feereli kan. Kelen taara nizɛri jago jɔyɔrɔ la, ka landingɛyɔrɔw ni sosiyete ka kunnafonidilanw ɲɛnabɔ — baara min cakɛda tun ma deli ka bandwidth sɔrɔ o la.

Desizɔnw minnu bɛ tali kɛ kunnafonidilanw na : Ni tɔndenw ka kunnafoniw bɛɛ , wari sarali tariku , ani nali kɛcogo bɛɛ bɛ kɛnɛ kelen kan , Rikardo labanna k' a ye yɔrɔ minnu ma baara kɛ ka ɲɛ , tɔndenw ka tɔn minnu nafa ka bon kosɛbɛ u ka ɲɛnamaya kɔnɔ , ani tile waati minnu na donw ka ca kosɛbɛ O ye kunnafoni di latigɛw ma kalan bolodacogo kan, baarakɛlaw hakɛ, ani hali u ka farikoloɲɛnajɛyɔrɔ 13nan (a dabɔra san 2025 kalo 4nan na) sigiyɔrɔ kan.

Mɔgɔw wasa : Net Promoter Score (NPS) sɛgɛsɛgɛliw, minnu cilen don sisan u yɛrɛma Mewayz fɛ, olu y’a jira ko jiginni kɛra ka bɔ 32 na ka se 51 ma — o ye wuliba ye tɔndenw ka dusukunnataw la, min sababu bɔra kosɛbɛ telefɔni weleli gɛlɛnw bɔli la wari sarali la ani yɛrɛdɔn jatebɔsɛbɛnw ɲɛnabɔli nɔgɔya.

"Kabakoba tun tɛ wari ye an ye min sɔrɔ — o kɛra an ka kulu ka dusukunnataw ɲɛnabɔra cogo min na. Mɔgɔ si ma don farikoloɲɛnajɛ jago la walasa ka weleli kɛ fɛnw lajɛli la. Sisan, an ka baarakɛlaw b'u ka waati kɛ ka tɔndenw dɛmɛ u ka se k'u ka laɲiniw dafa, o de tun ka kan ka kɛ an bolo kabini tuma jan."(Alimankan na)
— Rikardo Menezɛsi

Industriw kɔnɔkow : mun na nin nafa ka bon Berezili farikoloɲɛnajɛ jagokɛlaw bolo

Força Fitness ka maana bɛ izini gɛlɛyaba dɔ jira. Ka kɛɲɛ ni IHRSA ni izini kunnafoniw ye minnu lajɛlen don WorldMetrics ni WifiTalents fɛ:

• Bɛrizili bɛ ni 31.000 ɲɔgɔn farikoloɲɛnajɛyɔrɔ ye , o ka ca ni jamana tɔw bɛɛ ye Ameriki kɔkan .
• Brezil farikoloɲɛnajɛ sugu bɛ jate minɛ dɔrɔmɛ miliyari 3,2 san o san, o bɛɛ n’a ta, tɔnɔ sɔrɔta minnu bɛ sɔrɔ farikoloɲɛnajɛyɔrɔ yɛrɛmahɔrɔnyalenw na, olu hakɛ bɛ 10-15% dɔrɔn — o kɔrɔ ye ko sɔrɔ bɔli min bɛ bɔ sarali dɛsɛlenw na, o bɛ se ka kɛ danfara ye tɔnɔ ni bɔnɛ cɛ.
• banaba kɔfɛ, farikoloɲɛnajɛ nizɛri tacogo cayara Berezil jamana na. Sisan, tɔndenw bɛ intɛrinɛti tɔgɔ sɛbɛnni makɔnɔ, yɛrɛdɔn jatew ɲɛnabɔli, ani wari saracogo caman o la, PIX fana sen bɛ o la, min ye jago miliyari 42 ni kɔ baara san 2024 dɔrɔn kɔnɔ (Banco Central do Brasil).
• Gym member churn Berezil jamana na, o ye 6-8% kalo o kalo ye baarakɛnafolo ni sugu cɛmancɛ cakɛdaw la — ni churn min tɛ kɛ ni u yɛrɛ sago ye (sarabaliya) bɛ se 40% ma churn bɛɛ lajɛlen na (Fitness Brasil industry association ka jateminɛw).

farikoloɲɛnajɛ tigiw bolo minnu bɛ baara kɛ nin sigida in kɔnɔ , jatebɔ bɛ ɲɛ : ka wari sarali ni tɔndenw ɲɛnabɔli kɛ otomatiki ye , o tɛ fɛn ye min bɛ mɔgɔ ɲɛnajɛ — o ye ɲɛnamaya kɛcogo ye .

Takeaways keys for Fitness jagokɛlaw

Fɛɛrɛ Kɔlɔsili

Nin ko in ye lakali ye min sinsinnen bɛ cogoya jɛlenw kan minnu kɔlɔsira farikoloɲɛnajɛ jagokɛlaw bɛɛ kɔnɔ ni jagokɛyɔrɔw bɛɛ ye kelen ye . "Força Fitness" ani "Ricardo Menezes" ye fɛnw ye minnu bɛ kɛ ni nsiirin ye. Industriw ka jatebɔw bɛ bɔ IHRSA, WorldMetrics, WifiTalents, ani Banco Central do Brasil fɛ. Mɔgɔ kelen-kelen bɛɛ ka jaabiw bɛ se ka ɲɔgɔn ta ka kɛɲɛ ni jago hakɛ ye, sugu, ani waleyali taabolo.