Email Marketing for E-Commerce: Otomatiki sinsinni minnu bɛ sɔrɔ bila tiɲɛ na

feerekɛla makunlen : mun na imɛri otomatiki sinsinniw tɛ se ka kumaɲɔgɔnya kɛ

Miiri k' a filɛ feerekɛla dɔ min bɛ baara kɛ tile 24/7 , a tɛ kafe lafiɲɛbɔ abada , wa a yɛrɛ bɛ tugu kiliyan ba caman kɔ waati kelen na . O de ye otomatiki imɛri sinsinni fanga ye ɛntɛrinɛti jago kama. Hali ni sosiyete ka kunnafonidilanw piblisite minnu bɛ kɛnɛ kan, olu bɛ mɔgɔw hakili sama, imɛri otomatiki ye baarakɛso ye min bɛ sɔrɔ basigilen bila kɔfɛ. Ɛntɛrinɛti maganw ta fan fɛ, otomatiki imɛriw bɛ se ka sɔrɔ bɛɛ lajɛlen 28% sɔrɔ, ni ROI hakɛ cayalenba ye dɔrɔmɛ 42 ye dɔrɔmɛ kelen o dɔrɔmɛ kelen musaka la. Nin tɛ fɛn caman cili dɔrɔn ye; o ye taama ye min ka gɛlɛn, min bɛ kɛ mɔgɔ yɛrɛ ta ye, min bɛ kiliyanw bilasira ka bɔ navigatɔrɔ ɲininikɛla la ka taa a bila lafasalikɛla kantigi la, o bɛɛ kɛra ni bololabaara tɛ. Jamana min kɔnɔ, kiliyanw ka jateminɛ bɛ tila-tila yɔrɔ min na, imɛri otomatiki siratigɛ min tulu ka ɲi, o bɛ kɛ i ka feereli sira ye min bɛ se ka da i kan kosɛbɛ.

Laseli kɔfɛ : jiginni jɔnjɔn ka taa sinsinni otomatiki la

E-jagokɛla caman bɛ hali bi imɛri feereli jate i n’a fɔ sira kelen-kelen bɛɛ ka kunnafonidilan. U bɛ dɔgɔkun kunnafonisɛbɛn ci walima ka feereli laseli kɛ magan bɛɛ kɔnɔ, k’o wele ko tile. O fɛɛrɛ in bɛ otomatiki seko belebeleba tiɲɛ. Fanga lakika bɛ trigger-based sequences—email minnu bɛ ci u yɛrɛma ka da kiliyanw ka wale kɛrɛnkɛrɛnnenw kan walima taamasiyɛn kɛrɛnkɛrɛnnenw kan. O jiginni in bɛ imɛri caman tigɛli kɛ ka bɔ yɔrɔ la min bɛ maga yɔrɔnin kelen na ka kɛ baro ye min bɛ to senna. A b’a to i bɛ se ka cikan ɲuman lase waati dafalen na, ka dɔ fara kosɛbɛ nafa ni jɛɲɔgɔnya kan. Laɲini ye ka bɔ ‘fiyɛli ni delili’ misali la ka taa fɛɛrɛbɔ siratigɛ la min bɛ jɛɲɔgɔnyaw ladon ani ka nafa sɔrɔ kiliyan ka laɲini fitinin bɛɛ la.

ka bɔ bololabaara la ka taa sɔrɔko nafolo la

Otomatiki bɛ imɛri wuli ka bɔ baara la min bɛ kɛ tuma bɛɛ, bololabaara min bɛ kɛ tuma bɛɛ, ka kɛ nafolo ye min bɛ sigi sen kan. Sanni i ka kulu ka wuli ka sanni kɔfɛ tuguni dɔ dabɔ komandi kelen-kelen bɛɛ kama, otomatiki sigiyɔrɔma dɔ b’a ɲɛnabɔ o yɔrɔnin bɛɛ la ani cogo basigilen na. O bɛ waati nafama hɔrɔnya walasa ka sinsin fɛɛrɛw ni daɲɛw kanpaɲiw kan, k’a sɔrɔ sistɛmu bɛ kumaɲɔgɔnya jɔnjɔn ɲɛnabɔ min bɛ kiliyanw ka kantigiya sabati. O kɔlɔlɔ ye baara ye min bɛ se ka sɛgɛsɛgɛ kosɛbɛ ani min bɛ nafa sɔrɔ kosɛbɛ.

Kɔrɔ wolonwula : Otomatiki sinsinni nafamaw ɛntɛrinɛti jago magasin bɛɛ kama

K’a sɔrɔ i bɛ se ka baarakɛcogo otomatiki jatebaliya jɔ , nin ɲɔgɔndan wolonwula ninnu bɛ kɛ ɛntɛrinɛti jago imɛri fɛɛrɛ ye min bɛ fɛn caman sɛmɛntiya . ninnu waleyali bɛna kɛ sababu ye ka kiliyanw ka ɲɛnamaya kɛcogo gɛlɛnw ɲɛfɔ.

1. Bisimilali seriyali (Hakilila fɔlɔ)

Ni abonné kura donna i ka lisi kan , u ka nafa bɛ a dan na . Bisimilali sɛbɛnw, a ka c’a la, imɛri 3-5 minnu bɛ ci tile 10-14 kɔnɔ, o bɛ ton sigi aw ka jɛɲɔgɔnya kama. Email fɔlɔ ka kan ka kɛ ‘barika Ala ye i ka abonnés’ nɔgɔman ye. Filanan bɛ se k’i ka marka maana n’i ka nafaw jira. A sabanan ye yɔrɔ dafalen ye daminɛko kɛrɛnkɛrɛnnen dɔ kama—10-15% jigincogo kode walasa ka dusu don o sanni fɔlɔ la. Nin ɲɔgɔndan in bɛ se ka da wulilenw sɔrɔ minnu ka ca ni 40% ye wa o ye i ka sababu ɲuman ye walasa ka hakilina fɔlɔ kɛ min bɛ to i hakili la.

2. Wotoro bilalen ɲɔgɔn kɔ (Jiriden min bɛ jɛgɛn duguma)

Wotoro bilali ye ɛntɛrinɛti jago tiɲɛ ye , a hakɛ bɛ tɛmɛ 70% kan tuma caman na . Wotoro sinsinni bilalen dɔ bɛ o sɔrɔ bɔnɛnen in yɔrɔba dɔ sɔrɔ. Email 3 sinsinni sariyalen bɛ kabakow kɛ:

• Email 1 ( lɛri 1 bilali kɔfɛ): hakilijigin dususumanin . "I ɲinɛna fɛn dɔ kɔ wa? I ka wotoro bɛ makɔnɔni na." Aw bɛ fɛn dilannen ja jɛlen dɔ don a kɔnɔ ani ka segin ka taa wotoro la.
• Email 2 (lɛrɛ 24 kɔfɛ): sɔsɔli minnu bɛ se ka kɛ, olu ɲɛnabɔ . Aw ye seginnkanniw, lakana badgew, walima aw ka cikan fu sariya jira walasa ka dannaya sabati.
• Email 3 (lɛrɛ 72 o kɔfɛ): nugu laban . Nin yɔrɔ in de la i bɛ se ka dusudon fitinin dɔ don sen kan, i n’a fɔ cikan fu walima 10% jigin, walasa ka kɔrɔtɔko da.

Nin ɲɔgɔndan in dɔrɔn bɛ se ka wotoro bilalenw 10-15% sɔrɔ , k' i ka dugumadan bonya k' i ɲɛsin i ma .

3. Browse Abandonment Sequence (Nɛgɛjuru nɔgɔlen)

Taamakɛla bɛɛ tɛ fɛn dɔ fara u ka wotoro kan , nka a bɛ se ka kɛ u ye fɛn kɛrɛnkɛrɛnnen dɔ lajɛ siɲɛ caman . Browse abandonment sequence dɔ bɛ o ‘fenɛtiri sannikɛlaw’ laɲini. Imɛri min cilen don sanga 6-12 u bɔlen kɔfɛ, k’u ye fɛn min lajɛ ka fara fɛnw kan minnu bɛ tali kɛ o la walima sanfɛla lajɛw, o bɛ se k’u lasegin. O ye fɛɛrɛ ye min tɛ kɛ ni fanga ye kosɛbɛ nka a bɛ nɔ bɔ kosɛbɛ walasa ka segin ka ɲɛmɔgɔya sumalenw sen don a la.

4. Sanni kɔfɛ Seri (kantigiya jɔli)

taama tɛ ban feereli la . Sanni kɔfɛ ɲɔgɔndan bɛ sannikɛla siɲɛ kelen tigɛli kɛ ka kɛ kiliyan segin-seginbaga ye. A daminɛ ni komandi dafalen ye ani cikan kura ye. Aw bɛ tugu dɔgɔkun kelen jiginni kɔfɛ walasa ka seginnkanni ɲini walima ka dɛmɛ di. O kɔ, dɔgɔkun damadɔw o kɔfɛ, aw bɛ furaw fɔ minnu bɛ ɲɔgɔn dafa. O bɛ baara ɲuman jira ani k’i ka taamasiyɛn to i hakili sanfɛ.

5. Segin-ka-bɔnye sinsinni (Win-Back Campaign)

Kiliyan minnu ma bataki san walima k' a da wuli kalo 3-6 kɔnɔ , olu bɛ ka sɛgɛn ka taa . Kanpaɲi min bɛ kɛ ka se sɔrɔ, o laɲini ye k’u ka nafa lawuli kokura. Email 2 sinsinni nɔgɔman bɛ baara kɛ tuma caman na: fɔlɔ, "An bɛ i ɲinɛ!" cikan doncogo, ani filanan, fɛn barikama dɔ i n’a fɔ 20% bɔ u ka sanni nata la. N’u ma u sen don a la, a bɛ se ka kɛ waati ye k’u saniya ka bɔ i ka lisi baarakɛtaw la walasa ka ciden tɔgɔ kɛnɛman mara.

6. Upsell/Cross-Sell Sequence (Kiliyan nafa bonya)

Kiliyan minnu bɛ fɛn suguya kɛrɛnkɛrɛnnenw san, otomatiki sinsinni bɛ se ka fɛnw sɛmɛntiya (upsells) walima fɛn minnu bɛ tali kɛ ɲɔgɔn na (cross-sells). Misali la, ni kiliyan dɔ ye kafeminkutu san, tugu-tugu-ɲɔgɔn kɔ bɛ se ka kafe kisɛ ɲumanw jira, nɔnɔmugu, walima furakisɛ saniya dɔgɔkun damadɔ o kɔfɛ.

7. VIP/Loyalty Sequence (Ka i ka kiliyan ɲumanw sara)

Aw ye kiliyanw dɔn minnu ye sanni caman kɛ walima minnu ye musaka kɛ ka tɛmɛ dantigɛli dɔ kan. Otomatiki sigiyɔrɔma dɔ bɛ se k’u bisimila VIP tier dɔ la, k’a to u bɛ se ka feereli kɛ joona, ka jigitigɛ danmadɔw di u ma, ani ka wolodon nilifɛnw di u ma. O b’a to i ka kiliyan nafamabaw b’a ye ko u bɛ waleɲumandɔn jira ani ka dɔ fara u ka ɲɛnamaya nafa kan kosɛbɛ.

E-jagokɛyɔrɔ minnu bɛ nafa sɔrɔ kosɛbɛ, olu tɛ fɛnw feere dɔrɔn; u bɛ jɛɲɔgɔnyaw sigi sen kan. Email sinsinni otomatiki ye o sitɛmu ka motɛri ye, ka nafa min bɛ mɔgɔ yɛrɛ ta lase hakɛ la.

I ka sinsinni fɔlɔ jɔli : Gafe min bɛ kɛ senfɛ-senfɛ

I labɛnnen don k' i ka ɲɔgɔndan fɔlɔ jɔ min bɛ fɛn caman tigɛli kɛ ? Aw bɛ nin wale nafama in labato, senfɛ-senfɛ ni baarakɛminɛn ye i n’a fɔ Mewayz ka CRM ani jago otomatiki moduluw.

1. I ka fɛnɲɛnɛma sugandi : i k' a latigɛ kiliyanw ka wale min bɛna tugu ɲɔgɔn kɔ . Yala ka i tɔgɔ sɛbɛn kunnafonisɛbɛn dɔ la, ka fɛn dɔ fara wotoro kan, walima ka sanni dɔ dafa wa?
2. Taama karti : bataki kelen-kelen bɛɛ kuntilenna fɔ . I b’a fɛ kiliyan ka mun dusukunnataw sɔrɔ ani ka mun kɛ a sen kelen-kelen bɛɛ la? Aw k’a mara ka se 3-5 email max ma aw ka ɲɔgɔndan fɔlɔ kama.
3. Kopi ni dilancogo dilanni : Ka barokunw sɛbɛn minnu bɛ mɔgɔ bila ka miiri ani farikolo kopi jɛlen, nafa bɛ min na. Baara kɛ ni jatebɔlan ye min bɛ se ka telefɔni selilɛri jaabi. Aw ye aw yɛrɛ kɛ ni kiliyan tɔgɔ ye ani fɛn dilannenw kunnafoni minnu bɛ tali kɛ o la.
4. Waati sigi sen kan : ka waati latɛmɛnenw latigɛ imɛriw ni ɲɔgɔn cɛ . Aw bɛ a daminɛ joona (lɛrɛ 1-24) fɛn minnu bɛ mɔgɔ bila ka wale kɛ ni ŋaniyaba ye i n’a fɔ wotoro bilali, ani ka u yɔrɔ janya ka caya walasa ka ladonni sinsinni kɛ.
5. Jɛɲɔgɔnya ani k’a kɔrɔbɔ : I ka ɛntɛrinɛti jagokɛyɔrɔ ni i ka imeyilɛri porogaramuw cɛsiri API fɛ (i n’a fɔ Mewayz ka $4.99/module API) walasa ka kiliyanw ka kunnafoniw bɛn ɲɔgɔn ma. Kɔrɔbɔli bataki ci i yɛrɛ ma walasa ka jɛgɛnsira ni jiracogo lajɛ.
6. Labɛnni ni kɔlɔsili : Aw bɛ ɲɔgɔndan baara ani ka jateminɛ jɔnjɔnw kɔlɔsi kosɛbɛ : da wulilen hakɛ , digili hakɛ , ani min nafa ka bon kosɛbɛ , o sinsinni jiginni hakɛ .

dɔnniya taabolo : fɛn min nafa ka bon tiɲɛ na , o sumani

ka tugu-tugu ɲɔgɔn kɔ , o ye kɛlɛ tilancɛ dɔrɔn de ye . Fɛnɲɛnɛma-ko ɲɛnabɔli min sinsinnen bɛ kunnafonidilanw kan, o de bɛ imɛri porogaramu ɲumanw faranfasi ka bɔ porogaramubaw la. Aw bɛ tɛmɛn nafantan jateminɛw kan i n’a fɔ da wulilen hakɛw ani ka aw sinsin jago sɔrɔtaw kan.

Baara kɛcogo jiralan kunbabaw (KPI) ka tugu ɲɔgɔn kɔ

• Yɛlɛma hakɛ ka kɛɲɛ ni ɲɔgɔndan ye : mɔgɔ kɛmɛsarada la , mɔgɔ minnu bɛ don ɲɔgɔndan dɔ la , olu bɛ wale ɲininen dafa (misali la , sanni ) ?
• Sɔrɔ min bɛ sɔrɔ imɛri cilen kelen na : Sɔrɔ bɛɛ lajɛlen min bɛ sɔrɔ ɲɔgɔndan dɔ fɛ , o tilalen don imɛri cilen hakɛ la . O bɛ wariko nɔ tilennen fɔ i ye.
• Unsubscribe Rate : Ni jiginni barikama bɛ se k’a jira ko i ka cikanw banna walima i bɛ bataki ci ka caya kojugu.
• List Growth Rate : yala aw ka tugu-tugu ɲɔgɔn kɔ (i n' a fɔ bisimilali sɛbɛnw ) bɛ dusu don mɔgɔw kɔnɔ u ka ɲɔgɔn falenfalen walima u bilali sen kan wa ?

A/B sɛgɛsɛgɛli kɛ walasa ka barokunw tigɛcogo kɔrɔbɔ, ka di hakɛw, ci waatiw, ani imɛri janya. Yɛlɛma misɛnninw bɛ se ka kɛ sababu ye ka sɔrɔ caman wuli.

Fɛɛrɛ kɔrɔlenw : mɔgɔya ni tila-tila walasa ka bonya kojugu

Ni i ye sinsinni jɔnjɔnw dɔn kosɛbɛ, i ka nivoya kɛ ni mɔgɔya ɲɛtaa ye. Baara kɛ ni kiliyanw ka kunnafoniw ye walasa k’i lamɛnbagaw tila-tila ani ka cikanw lase minnu bɛ tali kɛ kosɛbɛ.

Kɔnɔkow blokiw dinamikɛ

Sanni i ka bataki kelen ci bɛɛ ma, baara kɛ ni kɔnɔkow blokiw ye minnu bɛ fɛn caman Changer ka da kiliyanw ka kunnafoniw kan. Aw bɛ furaw ladilikan suguya wɛrɛw jira kiliyan dɔ la min bɛ cɛw ka finiw san ni a ni min bɛ cɛɲafɛnw san. Jagokɛla ja wɛrɛ jira ka da u sigiyɔrɔ kan. Nin mɔgɔya hakɛ in bɛ se ka dɔ fara digili hakɛ kan ni 50% ni kɔ ye.

taamacogo tilacogo

Ka seginw dabɔ ka da kɛwale kɛrɛnkɛrɛnnenw kan. Misali la, kiliyan yɔrɔ dɔ minnu bɛ to ka batakiw digi nka u ma sanni kɛ tile 60 kɔnɔ, olu bɛ se ka jaabi ɲuman di ‘an y’a kɔlɔsi ko i b’a fɛ’ kanpaɲi dɔ la ni fɛn dɔ ye min ɲɛsinnen bɛ u ma. Nafa caman bɛ kiliyanw yɔrɔ wɛrɛ min ma sanni kɛ kɔsa in na, o bɛ se ka kɛ sababu ye ka u yɛrɛ ka jatebɔsɛbɛn ci ka bɔ kiliyanw ka baarakɛyɔrɔ lasigiden dɔ fɛ, min bɛ kɛ otomatiki la nka a bɛ kɛ i yɛrɛ ta ye tiɲɛ na.

Ka i yɛrɛ tanga spam foli ma : Lasecogo ɲumanw

Email sinsinni min ka bon kosɛbɛ, nafa tɛ o la n’a jigira spam foli kɔnɔ. Ciden tɔgɔ jɛlen mara i kɛtɔ ka nin sariyaw labato.

Aw bɛ baara kɛ ni ‘From’ tɔgɔ ni ladɛrɛsi ye min bɛ dɔn tuma bɛɛ (misali la, ‘Sarah from [Your Brand]’). Aw bɛ abonnés (abonnenw bɔli) yɔrɔ jɛlen dɔ don e-mail kelen-kelen bɛɛ kɔnɔ. Aw bɛ to k’aw ka lisi saniya ni aw ye abonnés (abonnenw) minnu tɛ baara kɛ, n’u ma u sen don kalo 6-12 kɔnɔ, olu bɔ yen. I ka domaine lakika ni SPF, DKIM ani DMARC sɛbɛnw ye walasa k’a jira ko i ye ciden sariyalen ye. Aw ye aw yɛrɛ tanga spam trigger daɲɛw ma aw ka barokunw kɔnɔ i n’a fɔ ‘fu,’ ‘garanti,’ walima exclamation points tɛmɛnen!!!

E-jagokɛyɔrɔ min bɛ siniko ɲɛnabɔ

Ni mɔgɔ dogolenw sariyaw bɛ ka gɛlɛya ani ni piblisite saralenw musakaw bɛ ka bonya, sira minnu bɛ mɔgɔ bolo i n’a fɔ imɛri, olu nafa ka bon ka taa a fɛ. Jagokɛyɔrɔ minnu bɛna yiriwa ɛntɛrinɛti kan, olu ye minnu bɛ jɛɲɔgɔnya tilennenw sigi senkan, minnu bɛ kɛ u yɛrɛ ta ye n’u ka kiliyanw ye. Email sinsinni otomatiki ye baarakɛminɛn ye min bɛ se ka sɛgɛsɛgɛ ani min bɛ se ka baara kɛ kosɛbɛ walasa k’o de kɛ. U bɛ jago minnu bɛ kɛ tuma dɔw la, olu sɛmɛntiya ka kɛ barow ye minnu bɛ taa ɲɛ, ka sannikɛlaw kɛ gansanw ye ka kɛ fɛntigiya lafasabagaw ka jɛkulu ye. Aw bɛ a daminɛ ni ɲɔgɔndan kelen ye, k’a nɔfɛkow suman, ka otomatiki ekosisɛti camanba dɔ jɔ dɔɔnin dɔɔnin, min bɛ baara kɛ aw ye tile 24/7. i ka sɔrɔ nata bɛ bɔ jɛɲɔgɔnyaw la i bɛ minnu sigi sen kan bi.

Ɲininkali minnu bɛ kɛ tuma caman na

imeyili joli ka kan ka kɛ wotoro bilalen kɔfɛ ?

Wotoro bilalenw sigiyɔrɔmali sariyalen ye bataki 3 ye minnu cilen don tile 3-4 kɔnɔ : hakilijigin ye lɛri damadɔ bilali kɔfɛ, bataki min bɛ dannaya sabati sanga 24 kɔfɛ, ani dusudon laban min bɛ di sanga 72 kɔfɛ.

da wulilen ɲuman ye mun ye ɛntɛrinɛti jago otomatiki batakiw la ?

da wulilenw hakɛw tɛ kelen ye , nka otomatiki sinsinni minnu kɛra ka ɲɛ (i n' a fɔ bisimilali walima sanni kɔfɛ jibɔw ) ka teli ka hakɛw ye 35-50% , o ka ca kosɛbɛ ni laseliw ye .

Yala ne ka kan ka jigitigɛ kɛ n ka bisimilali sɛbɛnw kɔnɔ wa ?

Ɔwɔ , ka jigitigɛ fitinin (10-15%) don i ka bisimilali sɛbɛnw kɔnɔ, o bɛ nɔ bɔ kosɛbɛ, bawo a bɛ dusu don sanni fɔlɔ la, wa a bɛ se ka dɔ fara abonɛn kuraw ka fɛn caman tigɛli hakɛ kan ni 50% ni kɔ ye.

ne ka kan ka win-back email ci siɲɛ joli abonɛn baarakɛbaliw ma ?

A' ye segin-ka-bɔnye sinsinni ci 1-2 ma , abonnés minnu ma jɛkafɔ kɛ kalo 3-6 kɔnɔ . N’u ma jaabi di, i k’a lajɛ k’u bɔ i ka lisi baarakɛtaw la walasa ka se ka dili sabati.

yala ne bɛ se ka batakiw kɛ otomatiki ye kiliyanw ye minnu ye fɛn dɔ lajɛ nka u ma fara wotoro kan wa ?

A bɛrɛbɛrɛ. Browse abandonment emails, minnu bɛ daminɛ ni baarakɛla ye fɛn dɔ ɲɛ lajɛ nka a bɔra yɔrɔ la, olu bɛ se ka kɛ sababu ye ka ɲɛmɔgɔya sumalenw bila senkan kokura, wa u bɛ se ka sɔrɔ bɔnɛnen 3-5% sɔrɔ.