E-Commerce SEO Mastery: Magasin fitinin dɔ ka gafe min bɛ se ka jɔyɔrɔba sɔrɔ ani ka feereli caman kɛ

I ka jago caman sɛmɛntiya : mun na ɛntɛrinɛti jago SEO tɛ ŋaniyata ye

Miiri k’a filɛ i kununna ka sɔrɔ kiliyanw bɛ ka i ka ɛntɛrinɛti feerekɛyɔrɔ sɔrɔ k’a sɔrɔ i ma warijɛ kelen musaka kɛ piblisitew la . O de ye fanga ye ka e-commerce SEO mastering. Ɛntɛrinɛti magasin misɛnnin minnu bɛ baara kɛ ni baarakɛnafolo nɔgɔlenw ye, ɲinini siratigɛ la biologiki tɛ fɛn ye min ka di dɔrɔn; o ye yiriwali sabatili ɲɛnamaya ye. Hali ni jamana belebelebaw i n’a fɔ Amazɔni bɛ fanga sɔrɔ piblisite saralenw kan, ɲinini jaabiw ɲɛw bɛ to ka kɛ ɲɔgɔndan ye. Fɛn dilannenw ɲɛ min labɛnna ka ɲɛ, o bɛ se ka tɛmɛ dɔrɔmɛ miliyɔn caman sɔrɔɲɔgɔn kan. Nin gafe in bɛ gɛlɛya tigɛ, ka bolodacogo ɲuman di i ma, senfɛ-senfɛ walasa ka Google kɛ i ka feereli sira ye min bɛ se ka da i kan kosɛbɛ. I mana bololabaarakɛlaw ka buziw feere wo, niche ɛntɛrinɛtifɛnw, walima i mana finiw feere minnu bɛ kɛ ka kɛɲɛ ni i yɛrɛ sago ye, sariyakolo minnu bɛ yan, olu bɛna i dɛmɛ ka sannikɛlaw sama minnu bɛ ka timinandiya ɲini i bɛ fɛn minnu di.

Jɛkulu : Daɲɛgafe ɲinini min bɛ sannikɛla ka laɲini jira

Sanni i ka fɛn dilannen ɲɛfɔli kelen sɛbɛn walima ka tɔgɔlasɛbɛn dɔ sɛgɛsɛgɛ, i ka kan k’a faamu i ka kiliyan nataw bɛ min sɛbɛn Google kɔnɔ. Daɲɛ kolomaw ɲinini ye ɛntɛrinɛti jago SEO jɔnjɔn ye. A tɛ jateminɛ kɛli ye; a bɛ tali kɛ kunnafonidilanw na walasa ka kumasen tigitigiw sɔrɔ minnu bɛ na ni sanni ye.

Laɲini ye ka kunkolo-daɲɛw (kumasen surunw, minnu bɛ ɲɔgɔndan Kɛ i n'a fɔ "boli-sanbara") ani daɲɛ kolomaw (kumasen kɛrɛnkɛrɛnnenw, minnu tɛ ɲɔgɔndanba Kɛ i n'a fɔ "musow ka sabatili bolisanbaraw ka ɲɛsin u yɛrɛ ma") ɲagaminen sɔrɔ. Butigi misɛnninw ta fan fɛ, daɲɛ kolomaw minnu bɛ kɛ ni kunbere janw ye, olu de ye i ka sanu bileti ye. U ka ɲinini hakɛ ka dɔgɔn nka u ka fɛn caman tigɛli hakɛ ka bon kosɛbɛ bawo u bɛ sannikɛla ka laɲini tigitigi jira. Mɔgɔ min bɛ fɛn kɛrɛnkɛrɛnnen dɔ ɲini, o ka teli ka surunya kosɛbɛ sanni na.

Jagokɛminɛnw

aw mago tɛ baarakɛda ka baarakɛnafolo la walasa ka baara daminɛ . Baara kɛ ni Google yɛrɛ ka Keyword Planner ye (fura ni Google Ads jatebɔsɛbɛn ye) walasa ka ɲinini hakɛ jateminɛw ye. Walasa ka hakilina caman sɔrɔ, baarakɛminɛnw i n’a fɔ Semrush walima Ahrefs bɛ kɔrɔbɔli fu di walima fu danma. Kana Google Suggest kɔ—i ka kumasen dɔ sɛbɛnni daminɛ min bɛ bɛn o ma Google ka ɲininikɛlan kɔnɔ k’a lajɛ min bɛ otomatiki dafa. Ninnu ye ɲininkali lakikaw ye mɔgɔw bɛ minnu ɲini. Ani fana, aw bɛ "Mɔgɔw fana bɛ ɲininkali kɛ" ani "Ɲini minnu bɛ tali kɛ ɲɔgɔn na" yɔrɔw lajɛ ɲinini jaabiw ɲɛ kan walasa ka hakilina wɛrɛw sɔrɔ.

On-Page SEO : Ka fɛn dilannenw ɲɛ bɛɛ ɲɛnabɔ walasa ka fɛn caman tigɛli kɛ

Ni i ye i ka laɲini daɲɛ kolomaw sɔrɔ, a waati sera k'u siri fɛɛrɛtigɛ la i ka siti kan. Fɛn dilannen ɲɛ kelen-kelen bɛɛ ye landingɛ ye ka bɔ Google fɛ, wa a ka kan ka dilan ni hakilijagabɔ ye walasa ka ɲininikɛla ni hadamaden taamakɛla fila bɛɛ wasa.

• Title Tags Wajibiya : i ka titre tag ye ɲɛ kan fɛn nafamaba ye . A ka kan ka kɛ taamaʃyɛn 60 jukɔrɔ, i ka daɲɛ koloma fɔlɔ don a kɔnɔ, ka digi mɔgɔ dɔ lafili. Format: Daɲɛ fɔlɔ - Marka tɔgɔ (misali la, "T-Shirt biologique coton | EcoWear").
• Meta ɲɛfɔli nafamaw : Hali n’a tɛ jatebɔyɔrɔ tilennen ye , meta ɲɛfɔliw bɛ nɔ bila digili hakɛ la . I ka daɲɛ 155 lajɛlen dɔ sɛbɛn min bɛ mɔgɔ bila ka miiri, min kɔnɔ i ka daɲɛ kolomaw ni welekan bɛ kɛ.
• Fɛnw ɲɛfɔli minnu bɛ feere : Aw ye aw yɛrɛ tanga sɛbɛnniw ma minnu bɛ mɔgɔ sɛgɛn , minnu kopi kɛra fɛn dilannikɛlaw fɛ . Aw ye ɲɛfɔli kɛrɛnkɛrɛnnenw sɛbɛn, minnu bɛ nafa sɔrɔ, minnu bɛ kiliyanw ka ɲininkaliw jaabi. Baara kɛ ni marifa yɔrɔw ye walasa ka fɛn kolomaw ni fɛn ɲɛfɔlenw jira. I ka daɲɛ kolomaw fɔlɔ ni filananw fara ɲɔgɔn kan cogo la.
• Ja ɲɛnabɔli : fɛn dilannenw ja nafa ka bon kosɛbɛ ɛntɛrinɛti jago la . Baara kɛ ni foto ɲumanw ye ani ka dosiye tɔgɔ ɲɛfɔlenw don tuma bɛɛ (misali la, mens-blue-wool-blazer.jpg) ani alt sɛbɛnni min bɛ ja ɲɛfɔ walasa ka se ka sɔrɔ ani ka SEO.
• URL sigicogo : URLw ka saniya, ka surunya, ka kalan. Baara kɛ ni daɲɛw ye minnu bɛ daɲɛw fara ɲɔgɔn kan ani ka fɛn dilannen tɔgɔ don a kɔnɔ. (misali la, i ka yɔrɔ.com/widgets/red-widget).

SEO fɛɛrɛko : Motɛri yebali min bɛ i ka jatebɔw ɲɛminɛ

Ni ɲɛ kan SEO ye magan ɲɛfɛ finɛtiri jiralan ye, SEO fɛɛrɛbɔ ye jusigilan ye, pɔnpe, ani kuran sirili. Ɲinifɛnw ka kan ka se ka sɛgɛsɛgɛli kɛ nɔgɔya la ani k’i ka yɔrɔ in sigicogo faamuya.

Fɛɛrɛko min ka gɛlɛn kosɛbɛ ɛntɛrinɛti jago la, o ye siti teliya ye. Sekɔndi kelen min bɛ ɲɛw doni waati la, o bɛ se ka kɛ sababu ye ka 7% dɔgɔya fɛn caman tigɛli la. Baara kɛ ni Google ka PageSpeed ​​Insights ye walasa ka ko dɔw dɔn. Jaw digidigi, ka navigatɔrɔn ka caching ta, ani ka Content Delivery Network (CDN) jateminɛ ni diɲɛ lamɛnbagaw b’i bolo.

Jaan wɛrɛ min bɛ sɔrɔ magan misɛnninw na, o ye kɔnɔkow fila-fila ye, a ka c’a la, o bɛ sɔrɔ URL paramɛtiriw fɛ walasa ka u labɛn ani ka u filɛ (misali la, ?color=red&size=large). Baara kɛ ni kanon taamasiyɛnw ye walasa k’a fɔ Google ye URL suguya jumɛn ye master copy ye walasa ka i yɛrɛ tanga ranking dilution ma. Aw ye aw jija aw ka yɔrɔ in ka sigicogo bɛ bɛn hakili ma, min man dun (aw bɛ digi damadɔw kɛ walasa ka se fɛn o fɛn ma) ani XML siti karti dafalen bɛ min na aw bɛ min bila Google Search Console kɔnɔ.

Kɔnɔkow ye Masakɛ ye : ka fanga jɔ ka tɛmɛn fɛn dilannenw ɲɛw kan

Walisa ka fanga sɔrɔ i ka nisɛ kan tiɲɛ na , i ka kan ka kɔnɔkow da minnu b' i ka magan sigi sen kan i n' a fɔ fangatigi . O bɛ jɛɲɔgɔnyaw sama, ka kantigiya sabati fɛntigiya la, ka kiliyanw minɛ sanni taama taabolo danfaralenw na.

"E-jagokɛyɔrɔ ɲumanw tɛ fɛnw feere dɔrɔn; u bɛ gɛlɛyaw ɲɛnabɔ. Bulɔgu sɛbɛn dɔ min tɔgɔ ye ko 'Boli sanbara ɲuman sugandi cogo', o bɛna lamɛnnikɛlaw sama minnu dalen bɛ i ka dɔnniya la, k'a to u bɛ se ka sanni kɛ i fɛ n'u labɛnnen don."

Bulɔgu dɔ daminɛ ka kɔnɔkow dilan minnu bɛ i ka kiliyanw ka ɲininkaliw jaabi . Cogo jiracogo gafew, sanniko gafew, fɛn dilannenw sumacogo, ani fɛn minnu bɛ taa ɲɛ, olu bɛɛ ye cogoya ɲumanw ye. Nin kɔnɔkow bɛ se ka kɛ jatebɔ daɲɛ kolomaw ye ani ka lamɛnnikɛlaw caman lase i ka ɲɛnamaya kɛcogo ma. Mebɛrifeereso dɔ kama, sɛbɛn dɔ bɛ kɛ "Small Living Room Design Ideas" kan, o bɛ se ka mɔgɔ sama min bɛ kɔfɛ sofa san i fɛ.

Tile 30 ɛntɛrinɛti jago SEO walekɛcogo dɔ senfɛ-senfɛ

Aw b'a miiri ko aw degunna wa? An k’a tila-tila ka kɛ kalo o kalo bolodacogo ye min bɛ se ka ɲɛnabɔ. Baara kɛli ni plateforme ye i n’a fɔ Mewayz, o bɛ se ka nin baara caman nɔgɔya, kɛrɛnkɛrɛnnenya la n’i bɛ inventory, CRM ani analytics ɲɛnabɔ yɔrɔ kelen na.

1. Dɔgɔkun fɔlɔ : Jateminɛ ni ɲinini . Siti jateminɛ kɛ ni baarakɛminɛn gansan ye i n’a fɔ Screaming Frog . Fɛɛrɛ filiw dɔn (jɛgɛsira tiɲɛnenw, ɲɛw sumayalen). Aw ye daɲɛ kolomaw ɲinini jugu kɛ aw ka fɛn dilannen 5-10 kan.
2. Dɔgɔkun filanan : ɲɛ kan ɲɛnabɔli . Aw ye tɔgɔla taamasiyɛnw, meta ɲɛfɔliw, ani fɛn dilannenw ɲɛfɔli sɛbɛn kokura aw ka fɛn sugandilenw na ka da aw ka daɲɛ kolomaw ɲinini kan. Jaw bɛɛ ɲɛnabɔ ka ɲɛ.
3. Dɔgɔkun sabanan : Kɔnɔkow dabɔli . Aw ye bulɔgu sɛbɛn fila sɛbɛn ani k' u bɔ kɛnɛ kan minnu bɛ daɲɛ koloma janw laɲini minnu ɲɛsinnen bɛ aw ka fɛn dilannenw ma .
4. Dɔgɔkun 4nan : Laseli ni kɔlɔsili . aw ka bulɔgu sɛbɛn kuraw tila ɲɔgɔn na ɛntɛrinɛti kan . Google Search Console ani Google Analytics sigi sen kan walasa k’i ka taamasiyɛnw n’i ka jatebɔw kɔlɔsi. Daɲɛ koloma kura 2-3 dɔn minnu bɛna laɲini kalo nata la.

Mewayz nafa sɔrɔli i ka SEO baarakɛcogo la

Intɛrinɛti feerekɛyɔrɔ ɲɛnabɔli ye ko gɛlɛn ye, wa SEO ye puzzle yɔrɔ kelen dɔrɔn ye. Mewayz ka jago OS jɛlen bɛ se ka kɛ tulonkɛ fɛn caman Changer ye. Baara kɛ ni jateminɛ modulu ye walasa ka daɲɛ kolomaw organique minnu bɛ feereli ɲɛminɛ k’a ɲɛsin i ka CRM ma, olu lajɛ. Kɔnɔkow kalandriya min bɛ porozɛ ɲɛnabɔli modulu kɔnɔ, o bɛ se k’aw dɛmɛ k’aw ka bulɔgu kɔnɔkow fɛɛrɛ boloda ani k’a waleya. Butigi minnu bɛ baara kɛ ni API ye, i bɛ se yɛrɛ ka meta ɲɛfɔliw walima alt tags bɔli kɛ otomatiki la fɛn kuraw kama, ka lɛrɛ jatebaliya kisi.

Min nafa ka bon, o sumani : i ka SEO ɲɛtaa nɔfɛtaama

SEO ye tulon kuntaalajan ye , nka i ka kan ka taamasiyɛn ɲɛmɔgɔw nɔfɛ walasa k' a dɔn ko i bɛ sira ɲuman kan . Kana i sinsin jatebɔ dɔrɔn kan. Metiri jɔnjɔn minnu ka kan ka kɔlɔsi Google Search Console ani Analytics kɔnɔ olu ye :

• Traffic organique : taamaden hakɛ bɛɛ lajɛlen min bɛ bɔ ɲininikɛlanw na .
• Top Landing Pages : fɛn dilannenw ɲɛ jumɛnw bɛ ka sɔrɔ biologiki la kosɛbɛ ?
• Yɛlɛma hakɛ : biologiki taamakɛlaw kɛmɛsarada la joli bɛ sanni kɛ ?
• Click-Through Rate (CTR): mɔgɔw bɛ i ka lisi digi siɲɛ joli n' a bɔra ɲinini jaabiw kɔnɔ ?

Siniko-sɔrɔ-magasin : Ka to ɲɛfɛ SEO kurulen na

Ɲinikɛlanw ka algorisimuw bɛ ka wuli tuma bɛɛ . Walasa k’i ka magan sɛgɛsɛgɛ sini, i sinsin sariyakolo jɔnjɔn kan min bɛ fɛn kuraw bɛɛ kɔfɛ: baarakɛlaw ka ko kɛlenw. Google b’a fɛ ka sitiw bila jɔyɔrɔ la minnu bɛ jaabi ɲuman di, min bɛ bɛn ɲininikɛla ka ɲininkali ma. O kɔrɔ ye ko yɔrɔw bɛ doni teliya la, minnu bɛ se ka lajɛ nɔgɔya la, minnu kɔnɔkow ka ɲi kosɛbɛ, minnu bɛ kɛ fɔlɔ. Kan ɲinini kɛcogo ɲuman, n’o bɛ ɲɛminɛ kanko ɲininkaliw fɛ minnu bɛ kɛ dacogo la, o bɛ ka nafa sɔrɔ ka taa a fɛ. Donanw sigilenw (schema markup) bɛ ɲininikɛlaw dɛmɛ u k’i ka fɛn dilannenw kunnafoniw faamuya ka ɲɛ ani u bɛ se ka fɛn nafamaw sɔrɔ i ye jaabiw kɔnɔ. Ni i ye SEO jusigilan sabatilen jɔ sisan, i t’a fɛ ka bi Google dɔrɔn de ɲɛnabɔ; i bɛ ɛntɛrinɛti jago sabatilen dɔ jɔ min labɛnnen don fɛn o fɛn na min bɛna kɛ kɔfɛ .

SEO mastering taama bɛ daminɛ ni sen kelen ye. Aw bɛ fura ɲɛ kelen sugandi nin dɔgɔkun in na ani ka fɛɛrɛw tigɛ minnu bɛ nin gafe in kɔnɔ. O nɔ bɛna juguya waati tɛmɛnen kɔfɛ, k’i ka ɛntɛrinɛti feerekɛyɔrɔ fitinin tigɛli kɛ yɔrɔ ye, kiliyanw bɛ min sɔrɔ u yɛrɛ la, ka da u la k’a jɛya, ka sanni kɛ siɲɛ caman.

Ɲininkali minnu bɛ kɛ tuma caman na

A bɛ waati joli ta ka sɔrɔw ye ɛntɛrinɛti jago SEO la ?

SEO ye fɛɛrɛ kuntaalajan ye . I bɛ se ka ɲɛtaa misɛnninw ye jatebɔ la kalo 2-3 kɔnɔ, nka a ka c’a la, jagokɛlaw ka bonyaba bɛ kalo 6-12 cɛsiri basigilen ta, bawo Google bɛ i ka kɔnɔkow index ani k’i ka siti fanga dɔn.

SEO fili min ka teli ka kɛ ɛntɛrinɛti jagokɛla misɛnninw fɛ, o ye mun ye ?

Fili min ka teli ka kɛ, o ye kɔnɔkow ye minnu bɛ ɲɔgɔn falen, a ka c’a la, ka bɔ URL caman sɔrɔli la fɛn kelen na ka da filɛriw kan (misali la, ka kɛɲɛ ni kulɛri walima bonya ye). O bɛ Google hakili ɲagami ani k’i ka jatebɔ fanga tila. Baara kɛ ni kanon taamasiyɛnw ye tuma bɛɛ walasa ka URL sugandilen jira.

Yala n ka kan ka n sinsin bulɔgu kɔnɔkow kan ni n bɛ fɛnw feere dɔrɔn wa ?

A bɛrɛbɛrɛ. Bulɔgu kɔnɔkow b’i dɛmɛ ka jɔyɔrɔ sɔrɔ kunnafoni ɲininkaliw kama minnu bɛ na ni lamɛnnikɛla kuraw ye i ka yɔrɔ la. Kunnafonidila dɔ bɛ se k’i ka bulɔgu sɛbɛn sɔrɔ ‘How to Style a Summer Dress’ kan, ka sɔrɔ ka finiw lajɛ ani k’u san i ka magan na.

ne ka kan ka daɲɛ koloma joli laɲini fɛn dilannen ɲɛ kelen na ?

I sinsin daɲɛ fɔlɔ kelen kan ani daɲɛ filanan walima daɲɛ koloma 2-3 kan ɲɛ kelen kɔnɔ. Daɲɛ koloma caman falenni bɛ i n’a fɔ a tɛ i yɛrɛ ta ye, wa a bɛ se ka i ka jatebɔw tiɲɛ. Sɛbɛnni kɛ hadamadenw ye fɔlɔ, ka daɲɛ kolomaw fara ɲɔgɔn kan cogo la min bɛ sɔrɔ u yɛrɛ la.

Yala sigida SEO nafa ka bon ɛntɛrinɛti dɔrɔn magasin na wa ?

Ɔwɔ , kɛrɛnkɛrɛnnenya la n' i bɛ baara kɛ mara kɛrɛnkɛrɛnnen dɔ la walima n' i bɛ sigida pickup di . I ka Google Business Profile ɲini, k’a lajɛ ko i ka NAP (Tɔgɔ, Ladɛrɛsi, Telefɔni nimɔrɔ) bɛ bɛn ɲɔgɔn ma ɛntɛrinɛti kan, ani ka sigiyɔrɔw dabɔ walasa ka i kɛrɛfɛ kiliyanw sama.