Automated Email Sequences: Aw ye ɲɛminɛbagaw ladon ani ka bɛnkanw dafa tuma min na aw bɛ sunɔgɔ la

Plomb ladonni otomatiki fanga

Miiri k' a filɛ i ka jago bɛ ɲɛmɔgɔya setigiw labɔ ani k' u lase i ka feereli sira fɛ k' i to sunɔgɔ la , lafiɲɛbɔ la , walima k' i sinsin baara gɛlɛn wɛrɛw kan Email sinsinni otomatikiw b’o kɛ, u bɛ kɛ i ka feerekɛlaw ka jɛkulu ye tile 24/7 min bɛ jɛɲɔgɔnyaw sigi senkan, ka nafa di, ani ka mɔgɔ nataw bilasira sanniko latigɛ la. Jagokɛla misɛnninw ni jagokɛla cɛmancɛw fɛ, nin tɛ ɲɛnajɛ dɔrɔn ye; o ye wajibi ye walasa ka sɛgɛsɛgɛli kɛ ka ɲɛ. Ni sugukɛlaw 78% bɛ imɛri fɔ k’a kɛ u ka ɲɛmɔgɔya sɔrɔyɔrɔ fɔlɔ ye, otomatiki bɛ kumaɲɔgɔnya kɛ yɔrɔnin kelen-kelen bɛɛ sɛmɛntiya ka kɛ yiriwali fɛɛrɛ ye. Plateforme minnu bɛ i n’a fɔ Mewayz, olu bɛ nin ɲɔgɔndan ninnu don i ka CRM kɔnɔ k’a ɲɛsin i ma, k’a lajɛ ko magayɔrɔ bɛɛ bɛ tugu ɲɔgɔn kɔ ani ka baara kɛ ni a ye walasa ka tugu-tugu-ɲɔgɔn kɔ hakilitigiya la.

Sigida minnu bɛ ladonni nafamaw kɛ, olu tɛ dan imɛri ci dɔrɔn ma u bɛ cikan ɲuman lase mɔgɔ bɛnnen ma waati bɛnnen na. Ni i ye ɲɛmɔgɔya tila-tila ka kɛɲɛ ni kɛwalew ye — i n’a fɔ ka ɛntɛrinɛti gafe telesarse, ka taa webinar la, walima ka sɔngɔko ɲɛw lajɛ — i bɛ se ka kunnafoniw labɛn minnu bɛ dimi kɛrɛnkɛrɛnnenw ɲɛfɔ. Nin fɛɛrɛ in min bɛ kɛ ni mɔgɔ kelen-kelen bɛɛ ye, o bɛ dɔ fara jɛkafɔ hakɛ kan fo ka se 50% ma ni i y’a suma ni bɔnɔgɔla jenɛriki ye. O kɔlɔlɔ ye wa? Yɛlɛma hakɛ cayalenba, bololabaara hakɛ dɔgɔyali, ani feerelikɛyɔrɔ min bɛ baara kɛ k’a sɔrɔ a ma sɛgɛn kɔfɛ.

Mun na otomatiki tɛ se ka kumaɲɔgɔnya kɛ bi jagokɛlaw fɛ

Bi nizɛri jamana teliya la, ɲɛmɔgɔw bɛ jaabi teliyalenw makɔnɔ ani minnu bɛ bɛn o ma. Kɔlɔsiliw y’a jira ko ni jaabi kɛra miniti 5 kɔnɔ, o bɛ dɔ fara se sɔrɔli kan ni 9x ye, nka ka bololabaara kɛ ka ɲɛmɔgɔya kelen-kelen bɛɛ nɔfɛtaama, o tɛ se ka kɛ. Otomatiki bɛ o ɲɛnabɔ ni imɛriw daminɛni ye teliya la, minnu bɛ kɛ mɔgɔ yɛrɛ ta ye, minnu sinsinnen bɛ baarakɛlaw ka walew kan. Misali la, ni dunan dɔ y’a tɔgɔ sɛbɛn i ka kunnafonisɛbɛn na, otomatiki bisimilali sɛbɛnw bɛ se k’i ka taamasiyɛn jira, ka nafa jɔnjɔnw jira, k’u wele u ka sɛgɛsɛgɛli kɛ ka taa a fɛ — o bɛɛ kɛra k’a sɔrɔ i ka kulu ma bolokɔni kɔrɔta.

Teliya kɔfɛ, otomatiki bɛ kɛ sababu ye ka bɛnkan sɔrɔ. Hadamadenw ka tugu-tugu-ɲɔgɔn kɔ bɛ se ka kɛ fɛn ye min tɛ wuli ka bɔ a nɔ na k’a sababu kɛ baara caya ye walima kɔlɔsili ye, nka otomatiki ɲɔgɔndanw b’a jira ko ɲɛmɔgɔ bɛɛ bɛ o ladonni taama ɲuman kelen in sɔrɔ. O bɛnkan in bɛ dannaya sabati ani k’i ka taamasiyɛn to i hakili la. Ka fara o kan, otomatiki bɛ hakilinaw di minnu bɛ se ka suman. Ni i ye da wulilenw hakɛw, digilenw hakɛw, ani fɛnw jiginniw nɔfɛtaama imɛri taabolo kelen-kelen bɛɛ la, i bɛ se k’i ka ɲɔgɔndanw nɔgɔya walasa ka baara kɛcogo ɲuman sɔrɔ. Jagokɛlaw minnu bɛ baara kɛ ni Mewayz ye, nin jateminɛ ninnu bɛ don ɲɔgɔn na ni CRM kunnafoniw ye cogo la min tɛ fɛn tiɲɛ, ka ɲɛtaa jateminɛ bɛɛ lajɛlen di.

"Otomatiki ladonni sinsinniw tɛ hadamaden magali nɔ na; u bɛ a bonya. U bɛ segin-ka-bɔnye baaraw ɲɛnabɔ, k’i ka kulu hɔrɔnya ka sinsin nafa caman kan jɛɲɔgɔnyaw kan."

Mapping the Lead Taama ladonni : Ka bɔ nɛnɛ na ka taa fɛn caman tigɛli la

Sani i ka ɲɔgɔndanw jɔ, i ka kan ka ɲɛmɔgɔya taamacogo danma faamuya. Jigiya fanba bɛ tɛmɛ fɛɛrɛ jɔnjɔn saba fɛ: dɔnniya, jateminɛ ani latigɛ. Lafaamuyali siratigɛ la, u b’u ka gɛlɛya dɔn ani ka kalan kɔnɔkow ɲini. Aw ka batakiw ka kan ka bulɔgu sɛbɛnw, bilasiralikanw, walima webinarw di minnu bɛ aw ka taamasiyɛn bila jɔyɔrɔ la i n’a fɔ dɛmɛnan. Jateminɛ kɛtuma na, ɲɛmɔgɔw bɛ furaw suma ɲɔgɔn na, o la, ko kɛlenw sɛgɛsɛgɛli, fɛn dilannenw jiracogo, ani sangaɲɔgɔnma sɛbɛnw bɛ kɛ fɛn nafamabaw ye. A laban na, latigɛ senfɛ, laɲiniw bɛ kɛ i n’a fɔ kɔrɔbɔli fu walima lajɛw, olu b’u gɛrɛ sira kan.

Nin ​​taama in kariti kɛli b’i dɛmɛ ka ɲɔgɔndanw dilan minnu bɛ bɛn ɲɛmɔgɔya laɲini ma. Misali la, ɲɛmɔgɔ min bɛ sɛbɛn finman dɔ telesarse "SEO ka fɛɛrɛw" kan, a ka c'a la, o bɛ lafaamuyali siratigɛ la. Otomatiki sigiyɔrɔma dɔ bɛ se ka kɛ u ye: Email 1: Aw ni ce telesarse + laadilikanw SEO waleyali kama; Email 2: Ko kɛlen dɔ min bɛ SEO jaabiw jira jago suguya kelenw na; Email 3: Weelekan don ka taa SEO kalan ɲɛnama dɔ la. Nin ɲɛtaa in bɛ kɛ i n’a fɔ a bɛ kɛ cogo min na, wa a bɛ kɛ ni nafa ye, a tɛ kɛ feereli ye.

I ka lamɛnnikɛlaw tila-tila walasa ka nafa caman sɔrɔ

Ɲɛnabɔli bɛɛ tɛ kelen ye. U tila-tila ka kɛɲɛ ni jamanaden hakɛ, kɛwale walima u bɔyɔrɔ ye, o bɛ sira Di cikanw ma minnu bɛ tali Kɛ ɲɔgɔn na kosɛbɛ. Misali la, mɔgɔ minnu bɛ bɔ LinkedIn piblisite la, olu bɛ se ka jaabi ɲuman di baarakɛlaw ka kumakan ma ani kunnafoni minnu sinsinnen bɛ ROI kan, k’a sɔrɔ minnu bɛ bɔ Instagram la, olu bɛ se ka maana yelenw fɔli fɛ. Mewayz ka CRM bɛ ɲɛminɛbagaw taamasiyɛn a yɛrɛma ka da sɔrɔyɔrɔ, baarakɛcogo ani kunnafonisɛbɛn kunnafoniw kan, o b’a to tilacogo tɛ cɛsiri ye.

Building Your Core Automated Sequences: A Step-by-Step Guide

Aw ka tugu nin walekɛcogo in kɔ walasa ka ɲɔgɔndanw da minnu bɛ fɛn caman sɛmɛntiya . Aw bɛ daminɛ ni laɲini jɛlenw ye ɲɔgɔndan kelen-kelen bɛɛ la — a kɛra ɲɛmɔgɔw kalanni ye, a kɛra fɛn dɔ laseli ye, walima ka abonnés baarakɛbaliw bila sen kan kokura.

1. Aw ye fɛnw ɲɛfɔ minnu bɛ kɛ sababu ye ka tugu ɲɔgɔn kɔ : Aw ye wale dɔn min bɛ sinsinni daminɛ (misali la, sɛbɛn cicogo, wotoro bilali).
2. Email Flow dilanni : Aw ye imɛri 3-5 labɛn tile 2-4 kɔnɔ u ni ɲɔgɔn cɛ. U kelen-kelen bɛɛ ka kan ka kɛ ni laɲini kelen ye (misali la, ka mɔgɔw kalan, ka u sen don a la, ka mɔgɔw ladɔnniya).
3. Ka barokunw ni kɔnɔkow sɛbɛn minnu bɛ mɔgɔ bila ka miiri: Aw ye aw yɛrɛ kɛ ni ɲɛmɔgɔ tɔgɔ ye ani k’u ka wale kɛrɛnkɛrɛnnenw ɲɛfɔ.
4. Aw ka otomatiki sariyaw sigi sen kan : Aw bɛ baara kɛ ni aw ka plateforme ka otomatiki baarakɛminɛnw ye walasa ka batakiw lawuli minnu sinsinnen bɛ sariyaw kan.
5. Kɔrɔbɔli ani Iterate: A/B sɛgɛsɛgɛli barokunw sinsinniw, CTAw, ani waatiw walasa ka baara kɛcogo ɲɛ.

Misali la, bisimilali ɲɔgɔndan daminɛ bɛ se ka kɛ kunnafonisɛbɛn kura tɔgɔ sɛbɛnni ye. Email 1 (Tile 0): Aw ka bisimila ani ka jigiyaw sigi; Email 2 (Tile 2): Bulɔgu sɛbɛn dɔ tila min bɛ fɔ kosɛbɛ; Email 3 (Tile 5): I ka jigitigɛ walima i ka nafolomafɛn dɔ di fu. Ni Mewayz ye, i bɛ se ka nin fɛɛrɛ ninnu sama ka bila otomatiki baarakɛcogo la, min dafalen don ni sariyataamacogo ye (misali la, ni ɲɛmɔgɔ ye jɛgɛnsira dɔ digi, i bɛ tɛmɛ fɛɛrɛ nata kan).

Essential Automated Sequences Every Business Needs

K’a sɔrɔ ladamuni ye fɛnba ye, sinsinni dɔw bɛ nafa sɔrɔ diɲɛ bɛɛ kɔnɔ. Aw ye ninnu waleya walasa ka magali yɔrɔ kolomaw dafa :

• Welcome Series : Aw bɛ abonɛn kura don kurun kɔnɔ n’aw ka taamasiyɛn maana ye ani nafa jɔnjɔnw. Kunnafonidila minnu bɛ bisimilali bataki sɔrɔ, olu bɛ 33% jira ka tɛmɛn jɛkafɔ kuntaalajan kan.
• Kalanko Drip Kanpaɲi: Aw ye ɲɛmɔgɔw ladon minnu bɛ plɔmu magɛnni telesarse i n’a fɔ ɛntɛrinɛti gafew walima misaliw. Aw ye hakilina wɛrɛw di walasa ka fanga sabati.
• Wotoro bilali ɲɔgɔn kɔ : Aw bɛ feereli bɔnɛnenw segin u ma ni hakilijiginw ye, ni sigida daliluw ye, ani waati danmadɔw. Nin bataki ninnu bɛ se ka wotoro bilalenw 10-15% sɔrɔ kokura.
• Segin-ka-bɔ-kanpaɲi : Aw ye abonnés (abonnenw) minnu tɛ baara kɛ, olu segin u ma ni barokun ye min bɛ mɔgɔ bila ka miiri i n’a fɔ « An bɛ aw ɲinɛ ! ani fɛn dɔ dicogo danmadɔ.
• Sanni kɔfɛ tuguni : Ka kiliyanw wasa sabati ani ka dusu don u kɔnɔ u ka seginnkanni walima u bilasira.

Jɛkulu kelen-kelen bɛɛ ka kan ka kɛ ni welekan jɛlenw ye (CTA). Kalan drips kama, CTAw bɛ se ka kɛ "Read our case study" walima "Book a demo", k'a sɔrɔ wotoro bilali batakiw ka kan ka jira kosɛbɛ ko "I ka sanni dafa." Mewayz ka jateminɛw fɛ, i bɛ se ka CTA minnu bɛ mɔgɔw ladɔnniya fɛn caman tigɛli la ani ka ladilan ka kɛɲɛ n’o ye.

Ɲɛtaa sumani : jateminɛ jɔnjɔn minnu ka kan ka tugu ɲɔgɔn kɔ

Walisa k’a jira ko i ka ɲɔgɔndanw bɛ ɲɛ, i ka nin jateminɛ ninnu kɔlɔsi :

• Open Rate : A bɛ barokunw nafa jira. Aw ye 20-40% laɲini ka kɛɲɛ ni aw ka baarakɛyɔrɔ ye.
• Click-Through Rate (CTR): A bɛ jɛɲɔgɔnya suman ni aw ka kɔnɔkow ye. CTR kɛnɛman ye 2-5% ye.
• Yɛlɛma hakɛ : A bɛ ɲɛminɛbaga hakɛ lajɛ min bɛ wale ɲininen kɛ (misali la, sanni, i tɔgɔ sɛbɛnni).
• Abonnés bɔli hakɛ : Aw bɛ nin to 0,5% duguma walasa ka lisi kɛnɛya sabati.
• Sɔrɔ sɔrɔcogo : Baara kɛ ni UTM paramètres walima CRM integration ye walasa ka tie fɛn caman tigɛli ka ɲɛsin imɛri ma.

Aw bɛ to ka nin jateminɛ ninnu lajɛ walasa ka buteliw dɔn. Misali la, ni da wulilenw hakɛ ka ca nka CTR ka dɔgɔ, i ka imeyi kɔnɔkow bɛ se ka kɛ ko u tɛ bɛn barokun ma. Mewayz ka kunnafonidi dakun bɛ nin jateminɛ ninnu jira i ɲɛ na, o b’a to a ka nɔgɔn ka taabolo ye ani ka tugu-tugu ɲɔgɔn kɔ cogo ɲuman na.

Fɛɛrɛ kɔrɔw : Mɔgɔya ni kɛwalew bilali

Ka tɛmɛn otomatiki jɔnjɔnw kan, ka mɔgɔya ni kɛwalew lawuli walasa ka se ka mɔgɔw sendon kosɛbɛ. Baara kɛ ni ɲɔgɔndan taamasiyɛnw ye walasa ka kunnafoni kɛrɛnkɛrɛnnenw don ɲɛmɔgɔya la i n’a fɔ u ka baarakɛyɔrɔ tɔgɔ walima u ka baara kɛlen kɔsa in na (misali la, "Ikomi an ka barokun diyara i ye X kan, nin ye gafe ye min bɛ tali kɛ o la"). Taamacogo minnu bɛ mɔgɔ bila ka taa ɲɛ, olu bɛ taa ɲɛ ni ɲɔgɔndanw daminɛni ye minnu sinsinnen bɛ wale kɛrɛnkɛrɛnnenw kan, i n’a fɔ ka taa sɔngɔko ɲɛ dɔ la siɲɛ caman—o ye sanni taamasiyɛn barikama ye. O ɲɛminɛbagaw kama, imɛri otomatiki min bɛ mɔgɔ yɛrɛ ka demo di, o bɛ se ka kɛ nafama ye kosɛbɛ.

Kɔnɔkow fangama bɛ nin ta ka taa ɲɛ. Ni baarakɛminɛnw ye i n’a fɔ Mewayz, i bɛ se ka kɔnɔkow blokiw danfaralenw jira imɛri kelen kɔnɔ ka da ɲɛmɔgɔya jogo kan. Misali la, SaaS jagokɛyɔrɔ bɛ se ka fɛn suguya wɛrɛw jira sugukɛlaw la ni baarakɛlaw ye. Nin nafa hakɛ in bɛ se ka mɔgɔw jiginni hakɛ caya fo ka se 20% ma.

Ka tugu ɲɔgɔn kɔ ni i ka feereli fɛɛrɛ bɛɛ lajɛlen ye

Email minnu bɛ kɛ ni otomatiki ye, olu man kan ka baara kɛ yɔrɔ la min tɛ fɛn ye. Aw bɛ u sinsin ni aw ka CRM ye walasa feerekɛlaw k’a dɔn ni ɲɛmɔgɔya dɔ ka suma. Misali la, ni ɲɛmɔgɔ dɔ ye "Request a Demo" CTA dɔ digi email kɔnɔ, Mewayz bɛ se k’u di a yɛrɛ ma rep dɔ ma ani ka baara in sɛbɛn. Nin bololabaara in min tɛ gɛlɛya, o bɛ hadamadenw ka tugu-tugu ɲɔgɔn kɔ waati bɛnnen na, ka otomatiki baarakɛcogo ɲuman ni mɔgɔ yɛrɛ magali fara ɲɔgɔn kan.

Ka fara o kan, baara kɛ ni ɲɔgɔndanw ye walasa ka kanpaɲibaw dɛmɛ. N’i ​​b’a fɛ ka fɛn kura dɔ bɔ kɛnɛ kan, i ka fɛɛrɛ dɔ dabɔ ka kɔn a daminɛ ɲɛ walasa ka jigiya sabati ɲɛmɔgɔ kɔrɔw cɛ, o kɔfɛ, laseli kɛ bɔli don na. Ni i ye imɛri otomatiki ni i ka jago kalolabɔ bɛn ɲɔgɔn ma, i bɛ jɛɲɔgɔnya kɛ min bɛ fanga bila sen kan.

Otomatiki ladonni nata : AI ani a kɔfɛ

Ni fɛɛrɛ kuraw bɛ ka yiriwa, imɛri otomatiki fana bɛna yiriwa. Baarakɛminɛn minnu bɛ baara kɛ ni AI ye, olu bɛ se ka cikan waati ɲumanw fɔ kaban ɲɛmɔgɔya kelen-kelen bɛɛ kama ani ka kɔnɔkow jira ka da u ka baara tɛmɛnenw kan. Don nataw la, an bɛna AI caman ye minnu bɛ se ka mɔgɔw labɔ, minnu bɛ imɛli hyper-personalized (itali-personnalisé) dilan ka kɛɲɛ ni sɛgɛsɛgɛli ye. Nka, sariyakolo jɔnjɔn bɛ to yen: ka nafa di a ma taabolo bɛɛ la. Ni i y’a daminɛ ni ɲɔgɔndanw ye minnu ɲɛfɔlen don yan, ka to ka ɲɛtaa kɛ, i bɛna sigida dɔ jɔ min bɛ bonya n’i ka jago ye.

Platifɔmu minnu bɛ i n’a fɔ Mewayz, olu bɛ nin jiginni in ɲɛfɛ, ka AI hakilinaw don otomatiki baarakɛcogo la k’a ɲɛsin otomatiki baarakɛcogo ma. I kɛra i kelen dabɔbaa ye wo, walima i kɛra baarakɛda ye min bɛ ka bonya, n’i bɛ baara kɛ ni nin baarakɛminɛn ninnu ye, o b’a to i bɛ to ɲɛfɛ ɲɔgɔndan na. Laɲini tɛ ka kɛ otomatiki dɔrɔn ye—a ye ka jɛɲɔgɔnya kɔrɔw dilan minnu bɛ kantigiya kuntaalajan bila sen kan.

Ɲininkali minnu bɛ kɛ tuma caman na

imeyili joli ka kan ka kɛ ladonni siratigɛ la ?

Tɛmɛsira minnu bɛ nɔ bɔ kosɛbɛ, olu ye bataki 3-5 ye minnu ni ɲɔgɔn cɛ bɛ dɔgɔkun 1-3 kɔnɔ. Jate tigitigi bɛ bɔ i ka feereli siratigɛ la; sɛrɛkili janw bɛ se ka kɛ sababu ye ka bataki caman ci minnu ka dɔgɔ.

waati ɲuman ye jumɛn ye batakiw ni ɲɔgɔn cɛ ɲɔgɔn kɔ ?

Tile 2-4 makɔnɔ batakiw ni ɲɔgɔn cɛ walasa ka i yɛrɛ tanga ɲɛminɛni caman ma. Kɔrɔbɔli kɛ cɛmancɛw danfaralenw na; danfara surunw (tile 1-2) bɛ baara kɛ kɔrɔtɔko la, k'a sɔrɔ danfara janw bɛ bɛn kalan kɔnɔkow ma.

yala otomatiki batakiw bɛ se ka kɛ i n' a fɔ u tɛ mɔgɔ yɛrɛ ta ye kojugu wa ?

Ɔwɔ , ni a ma kɛ ka ɲɛ . Baara kɛ ni mɔgɔya taamasiyɛnw ye (misali la, tɔgɔ fɔlɔ), ka ɲɛmɔgɔya kɛcogo jira, ani ka sɛbɛnni kɛ barokan na walasa ka hadamaden ka magali mara.

ne bɛ ɲɛmɔgɔya segin cogo di ɲɔgɔndan suguya wɛrɛw kama ?

Tilayɔrɔ ka kɛɲɛ ni sɔrɔyɔrɔ ye (misali la, webinar lajɛbaga, bulɔgu abonné), kɛwalew (ɲɛw lajɛra, kɔnɔkow telesarse), walima jamanadenw hakɛ. Mewayz ka CRM bɛ o kɛ otomatiki ye ni taamasiyɛnw ni filɛriw ye.

n ka kan ka otomatiki sinsinni jɔ tuma jumɛn ?

A dabila ni ɲɛmɔgɔ dɔ y’a sɛmɛntiya, k’a tɔgɔ bɔ, walima n’a ma baara kɛ imɛri 3-4 kɔfɛ. Move unresponsive bɛ na ni kanpaɲi ye min bɛ kɛ ka segin-ka-bɔnye kɛ sanni ka t’a fɛ o ɲɔgɔndan kelen in na.