40+ Immobilier Technologie Jateminɛ: CRM, Lead Gen, ani Automation san 2024 kɔnɔ

daminɛ : Donanw bɛ tali kɛ dugukoloko jiginni na

dugukolofeere baara bɛ ka jiginni juguba kɛ nizɛrikan na . Analozi dɔrɔn jago donw tɛmɛna; bi cidenw ni dilanbagaw minnu ye ɲɛtaa sɔrɔ kosɛbɛ, olu bɛ baara kɛ ni kunnafonidilanw ye, ni otomatiki ye, ani ni porogaramu caman ye. Nin jateminɛ 40 ni kɔ lajɛlenba in, min bɔra izini ɲɛmɔgɔw ka kunnafonidisɛbɛnw na ani an yɛrɛ ka plateforme kunnafoniw na Mewayz, o bɛ daliluw lajɛ ka ɲɛsin fɛnw ma minnu bɛ nafolo sɔrɔcogo fɛɛrɛbɔ (proptech). Nin jateden ninnu faamuyali nafa ka bon kosɛbɛ dugukoloko baarakɛla bɛɛ bolo min b’a laɲini k’u ka baara kɛcogo ɲɛ, ka mɔgɔ caman sɔrɔ minnu bɛ se kosɛbɛ, ani ka bɛnkanw dafa joona.

Suguda lajɛ & denfaya hakɛw

proptech jusigilan ye a tali ye yɔrɔ bɛɛ . Nin jatebɔ ninnu bɛ ja jɛlen jira, min b’a jira ko izini dɔ bɛ fɛɛrɛ kuraw don a ka baarakɛcogo jɔnjɔnw na teliya la.

1. 84% b'a jira ko fɛɛrɛ kuraw ye ɲɔgɔndan danfaralanba ye — Fasokanw ka tɔnba min bɛ dugukolofeerelaw ka tɔnba (NAR), san 2023
2. diɲɛ porotɛki sugu bɛna se dɔrɔmɛ miliyari 86,5 ma san 2032, a bɛna bonya ni CAGR ye 16,8% ka bɔ san 2023 la — Sugu ɲinini nata
3. so sanbaga 95% tun bɛ baara kɛ ni ɛntɛrinɛti ye u ka so ɲinini senfɛ — NAR ka so sanbagaw ni feerekɛlaw ka kunnafoni , san 2023
4. 70% ni kɔ ye dugukolofeerelaw ka baarakɛnafolo dɔ fara u ka fɛɛrɛbɔ baarakɛnafolo kan san o san kabini san 2020 — WAV Group Consulting
5. Bolocikɛlaw bɛ baara kɛ ni porogaramuw baarakɛminɛn suguya 6 ye don o don walasa ka lisi, kiliyanw, ani jagokow ɲɛnabɔ — Mewayz Internal Data, 2024
6. Jagokɛlaw ka ɲɛnabɔli siraw tali laban ni laban na, o cayara ni 200% ni kɔ ye kabini san 2019 — CRETech
7. 23% dɔrɔn de b’a miiri k’u ka sisan tekinoloji stack “dafalen don kosɛbɛ” ani ko a tɛ fɛn tiɲɛ — DocuSign Real Estate Trends Report

CRM & Client Management Statistiques

Kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli (CRM) siratigɛw ye bi dugukolofeere jagokɛyɔrɔ cɛmancɛ hakililata ye. nin jatebɔ ninnu b’a jira k’u nafa ka bon kosɛbɛ marali ni sɔrɔko la.

1. Sotigi minnu bɛ baara kɛ ni CRM kɛrɛnkɛrɛnnen ye, olu bɛ kiliyanw marali hakɛ caya 32% ni i y’a suma ni minnu bɛ baara kɛ ni jatebɔsɛbɛnw walima kunnafonisɛbɛn jɔnjɔnw ye — HubSpot Research
2. 59% ye dugukoloko baarakɛlaw y’a jira ko CRM porogaramuw de ye u ka fɛɛrɛbɔ baarakɛminɛn nafamaba ye — McKissock Real Estate Study
3. CRM hakilijiginw ni tuguni minnu bɛ kɛ otomatiki la, olu bɛ se ka dɔ fara plɔmu jiginni hakɛ kan fo ka se 35% ma — Salesforce State of Service Report
4. Jɛkulu minnu b’u ka CRM jɛɲɔgɔnyaw tila-tila, olu bɛ jaabi hakɛ caman ye 45% feereli kanpaɲiw kan — ActiveCampaign
5. Ka CRM ni kumaɲɔgɔnya sira don ɲɔgɔn na (i n’a fɔ imɛri walima SMS ) o bɛ se ka dɔ bɔ jaabi waati la ka ɲɛsin ɲɛmɔgɔ kura ma ni 80% ni kɔ ye — Mewayz Internal Data, 2024
6. Cɛsiribaa minnu bɛ baara kɛ kosɛbɛ, olu ka teli ka baara kɛ ni mobili CRM porogaramu ye siɲɛ 2,5 walasa ka kunnafoni kuraw sɔrɔ taama senfɛ — Gartner
7. CRM kunnafonidilanw sɛgɛsɛgɛli bɛ 67% dɛmɛ ka latigɛw kɛ ni kunnafoni caman ye suguw ka wariko ni cidenw ka baarakɛcogo kan — Deloitte Real Estate Outlook

Lead Generation & Marketing Jateminɛw

Ka pibiliki basigilen dɔ lawuli min bɛ se ka kɛ sababu ye ka mɔgɔw bila ka taa ɲɔgɔn fɛ, o ye dugukolofeere ɲɛnamaya ye. Fɛnɲɛnɛmako ye fɛn caman Changé cogo min na cidenw bɛ se ka kiliyanw sɔrɔ ani k’u sama.

1. Bon ni duguw feereli sitiw ni IDX jɛ-ka-baara bɛ kɛ sababu ye ka mɔgɔw bila ka caya siɲɛ 5 ka tɛmɛ minnu tɛ — Diɲɛ dugukoloko tɔnba ɲɛmɔgɔw (LRE)
2. Wideyo feereli lisi bɛ ɲininkali caman sɔrɔ 403% ka tɛmɛ lisi kan minnu sinsinnen bɛ sɛbɛnniw kan — Forbes Real Estate Council
3. sannikɛlaw ka lasigiden 77% y' a fɔ k' u ka kiliyanw bɛ jaabi di wideyow taamacogo ma kosɛbɛ ni i y' a suma ni fotow ye minnu tɛ jɔ — NAR
4. sosiyalimɛdiya piblisite saralen min bɛ kɛ ka ɲɛsin dugukolofeere ma, o musaka cɛmancɛ ye dɔrɔmɛ 22 ye, hali n’o bɛ danfaraba don sugu la — WordStream
5. Email feereli min bɛ kɛ sow ni duguw kɔnɔ, o dabɔlen hakɛ ye 21,5% ye, ani a digilen hakɛ ye 3,1% ye, o bɛ tɛmɛ izini caman wɛrɛw kan — Mailchimp Industry Benchmarks
6. Plomb scoring systems automatiques bɛ cidenw dɛmɛ u ka tugu-tugu ɲɔgɔn kɔ, ka dɔ fara mɔgɔw jiginni kan "hot" leads kan ni 50% ni kɔ ye — MarketingSherpa
7. 60% bɛ bɔ fɛnw na , minnu bɛ bɔ mobili kɔnɔ — Borrell Associates
8. Chatbots minnu bɛ dugukolo feereyɔrɔw kan, olu bɛ se ka siti dɔ ka ɲɛmɔgɔya bɛɛ lajɛlen 40% minɛ baarakɛwaati kɔfɛ — Drift State of Conversational Marketing

Otomatiki ni sɔrɔko jateminɛw

Otomatiki ye fɛn ye min bɛ se ka kɛ sababu ye ka dugukolofeere jago bonya k' a sɔrɔ dɔ ma fara a musaka kan ka kɛɲɛ ni a hakɛ ye . nin jate ninnu bɛ nafa caman jira baarakɛcogo ɲuman na minnu bɛ sɔrɔ.

1. Jɛkulu feerelaw bɛ se ka lɛrɛ 10 ni kɔ mara dɔgɔkun kɔnɔ ni u ye mara baara kɛ u yɛrɛma i n’a fɔ waati bolodacogo, kunnafoniw doncogo, ani imɛri jaabiw — Mewayz Internal Data, 2024
2. Drip email kanpaɲi minnu bɛ kɛ otomatiki la, olu bɛ ɲɛmɔgɔya ladon ni bololabaara cɛsiri ye 80% ka sɔrɔ ka mɔgɔya sabati — Kanpaɲi kɔlɔsili
3. tɔn minnu bɛ baara kɛ ni jagokɛlaw ka otomatiki ye, olu 62% b’a fɔ ko filiw ni sariya labatoli koɲɛw dɔgɔyara — Qualia Labs
4. Baarakɛminɛn minnu bɛ sosiyete ka kunnafonidilanw bilali kɛ otomatiki la, olu bɛ dɔ fara kunnafoni bɔli kan siɲɛ 4 ka bɔ cidenw yɔrɔ — Hootsuite
5. sɛbɛnw bɔli otomatiki la, o bɛ bɛnkansɛbɛn labɛnni waati tigɛ ni 75% ye — DocuSign
6. Platifɔmu minnu dilannen don ni modulu ye (i n’a fɔ Mewayz ka modulu 208 ) olu b’a to baarakɛlaw 94% bɛ se ka baarakɛcogo ladamulen dɔ jɔ min b’u ka baarakɛcogo kɛrɛnkɛrɛnnen kɛ otomatiki ye — Mewayz Internal Data, 2024
7. Bɔrɔsi minnu bɛ otomatiki waleya, olu bɛ 25% teliya ka don kurun kɔnɔ ciden kuraw bolo — Fasokanw ka tɔnba min bɛ fɛnw feerelaw ka tɔnba (NAR)

ROI , musakaw , ani nafolo nɔfɛkow

a laban na , fɛɛrɛtigɛ nafolodonniw ka kan k' u ka wariko nafa jira . Nin kunnafonidilan in bɛ nafa caman jira wariko la, proptech bɛ min lase.

1. Dɔrɔmɛ 1 o dɔrɔmɛ 1 bɛ musaka kɛ CRM fɛɛrɛbɔ la , o nafa bɛ sɔrɔ dɔrɔmɛ 8,71 na — Nucleus Research
2. baarakɛlaw minnu bɛ baara kɛ kosɛbɛ, olu bɛ u ka sɔrɔ bɛɛ lajɛlen 4% ɲɔgɔn musaka kɛ fɛɛrɛ kuraw la — REAL Trends
3. Bɔrɔsi minnu bɛ ni tekinoloji kulu dafalen ye, olu bɛ sɔrɔba ye 15-20% ka bon ka tɛmɛ minnu bɛ ni furaw ye yɔrɔnin kelen — Mewayz Internal Data (94% nafolo sɔrɔta)
4. Jagokɛyɔrɔ minnu bɛ baara kɛ ni u yɛrɛ ye, olu bɛ se ka dɔ bɔ musaka kelen-kelen bɛɛ la (CPA) fo ka se 33% ma ni plɔmu jogo n’a ladonni yiriwali ye — Forrester
5. Sankaba-sɛnɛyɔrɔw bɛ dɔ bɔ IT infrastructure musaka hakɛ danmadɔw la dilanbagaw fɛ ni 40% ye — IDC
6. Virtuel tour technologie bɛ se ka dɛmɛ don ka yɔrɔ dɔ feere 31% teliya la ani ka kɛmɛsarada la caman sɔrɔ sɔngɔ ɲininen na — Matterport

Sɛgɛsɛgɛli min bɛ tali kɛ ɲɔgɔn na : Plateformes intégrées ni Point Solutions

Dɛsɛbagatɔ ka latigɛba dɔ ye ko a bɛna baara kɛ ni jagokɛla ka OS kelen ye, min bɛ ɲɔgɔn kan, walima ni a bɛ baara kɛ ni point solutions ɲumanw dalajɛlen ye. Kunnafoni minnu bɛ duguma, n’olu lajɛlen don ka bɔ izini sɔrɔyɔrɔ suguya caman na ani Mewayz ka jateminɛw, olu bɛ danfara jɔnjɔnw jira.

Mewayz nafa : Plateforme Data

Ni baarakɛla 138.000 ni kɔ bɛ baara kɛ n’an ka modulu 208 ye, Mewayz bɛ lensɛri kɛrɛnkɛrɛnnen di ka don sow ni duguw feereli fɛɛrɛbɔ taabolo la. An ka feereli musaka $0 ani 94% sɔrɔta bɛɛ lajɛlen ye seereya ye min bɛ kɛ ka ɲɛsin yiriwali misali ma min ɲɛsinnen bɛ fɛn dilannenw ma, min bɛ mankanba bɔ sugu la. Baarakɛlaw minnu bɛ an ka plateforme kan, olu bɛ to ka kunnafoni di:

1. Waati min bɛ kɛ marako baara la , o dɔgɔyali 40% otomatiki moduluw waleyali kɔfɛ — Mewayz User Survey, Q1 2024
2. baarakɛla kura 78% bɛ modulu 3 ɲɔgɔnna baara (misali la, CRM, Sɛbɛnw, Waati bolodacogo) tile 30 fɔlɔ kɔnɔ — Mewayz baarakɛcogo kunnafoniw
3. Ekipu misɛnninw (mɔgɔ 1-5 ) bɛ ROI sɔrɔ 320% cɛmancɛ la san fɔlɔ kɔnɔ $49/mo Pro plan kan — Mewayz Customer Success Analysis
4. Fɔrɔ banbali dakun bɛ kɛ sanfɛla sɔrɔli sira ye, fu baarakɛlaw 25% bɛ wuli ka taa labɛn saralen dɔ la — Mewayz Internal Data
5. Module minnu bɛ baara kɛ kosɛbɛ olu ye Contact CRM (92% tali), Task Automation (85%), ani Document E-Sign (81%) — Mewayz Platform Analytics

Nin kunnafoni in ko la : Fɛɛrɛ Kɔlɔsili

Jateminɛ minnu jirala nin lajɛ in kɔnɔ, olu lajɛlen don ka bɔ izini kunnafonidi suguya caman na minnu bɛ sɔrɔ foroba la, minnu bɔra san 2022 ni san 2024 cɛ, ɲininikɛla bonyalenw fɛ ani izini tɔnw fɛ, i n’a fɔ jamana ka tɔnba min bɛ wele ko National Association of Realtors (NAR), Gartner, Forrester, HubSpot, ani mɔgɔ wɛrɛw. Raporo tɔgɔ kɛrɛnkɛrɛnnenw ni bɔli donw bɛ fɔ jatebɔ kelen-kelen bɛɛ kɛrɛfɛ yɔrɔ minnu na a bɛ se ka kɛ.

Mewayz-kɛrɛnkɛrɛnnenya kunnafonidilanw bɛ bɔ kɛnɛ kan sɛgɛsɛgɛliw ni baarakɛlaw ka sɛgɛsɛgɛliw la minnu kɛra ɲɔgɔn fɛ ani minnu tɔgɔ ma fɔ, minnu kɛra san 2024 daminɛ na. Nin kɔnɔna kunnafoniw bɛ baarakɛcogo ni baarakɛcogo jateminɛw jira an ka baarakɛlaw ka baarakɛyɔrɔ baarakɛtaw bɛɛ la, minnu ka baarakɛla 138.000 ni kɔ bɛ yen. Nafolosɔrɔko jatew bɛɛ minnu ɲɛsinnen bɛ Mewayz ma, olu sinsinnen bɛ kɔnɔna nafolo jatebɔw kan.

Nin kɔnɔkow dabɔra kunnafonidi kama walasa ka izini taabolo caman jira , wa a man kan ka ta wariko ladilikan ye .

Ɲininkali minnu bɛ kɛ tuma caman na

fɛɛrɛko nafolodonni kelen min bɛ nɔba bila fɛntigiya la , o ye mun ye ?

Ka da kunnafoniw kan, kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli (CRM) siratigɛ la, o bɛ to ka nafa caman sɔrɔ wari bilalen na. Jateminɛw y’a jira ko a ye baarakɛminɛn nafamaba ye ciden 59% bolo, wa a bɛ se ka dɔ fara kiliyanw marali hakɛ kan ni 32% ye. CRM jɛlen bɛ kɛ i n’a fɔ kiliyanw ka kunnafonidilanw, kumaɲɔgɔnya, ani otomatiki bɛɛ cɛmancɛ yɔrɔ, o b’a kɛ bi dugukoloko tekinoloji kulu jɔnjɔn ye.

dugutigi walima fɛntigi fitinin ka kan ka musaka joli kɛ fɛɛrɛ kuraw kama ?

Industriw ka jateminɛw bɔra REAL Trends fɛ , olu b' a jira ko ciden minnu bɛ baara kɛ kosɛbɛ , olu bɛ u ka sɔrɔ bɛɛ lajɛlen 4% ɲɔgɔn musaka kɛ fɛɛrɛtigɛ la . Dilanbaga dɔ fɛ, musaka bɛ se ka ɲɔgɔn ta kosɛbɛ ka kɛɲɛ ni a bonya n’a furakɛcogo sugandilenw ye. Tablo min bɛ tali kɛ ɲɔgɔn na, o b’a jira ko sigida jɛlen i n’a fɔ Mewayz ($19-49/baarakɛla/mo) bɛ se ka musaka bɔ kosɛbɛ ka tɛmɛn 5-6 danfaralenw ɲɛnabɔli kan, minnu bɛ se ka tɛmɛ nɔgɔya la $75-200 kan baarakɛla kelen-kelen bɛɛ ka kalo kɔnɔ.

‘modular business OS’ kɔrɔ ye mun ye , wa a ni CRM tɛ kelen ye cogo di ?

Modular Business Operating System (OS) i n’a fɔ Mewayz, o ye platform ye min kɔnɔ, baarakɛminɛn caman bɛ sɔrɔ minnu bɛ ɲɔgɔn kan (module 208 anw ta la). CRM ye o modulu ninnu dɔ dɔrɔn de ye. Danfaraba min bɛ u ni ɲɔgɔn cɛ, o ye ko jagokɛyɔrɔ OS bɛ i ka jago fan bɛɛ siri ɲɔgɔn na—CRM, jago otomatiki, sɛbɛnw bolonɔbila, baara ɲɛnabɔli, waati bolodacogo, ani fɛn wɛrɛw — kɛnɛ kelen kan ni kunnafonidilan kelen ye. O bɛ kunnafonidilanw silow bɔ yen ani mago tɛ jɛ-ka-baara gɛlɛnw na baarakɛminɛnw ni ɲɔgɔn cɛ minnu tɛ kelen ye, o min ye dimiba ye baarakɛlaw 77% bolo minnu bɛ baara kɛ ni yɔrɔ caman ɲɛnabɔcogo ye.

yala fu forever tier for real estate software nafa ka bon tiɲɛ na wa , walima gimmick dɔrɔn ?

Solo agents walima minnu bɛ ka daminɛ dɔrɔn, free tier barikama nafa ka bon kosɛbɛ. I n’a fɔ a jiralen bɛ cogo min na an ka plateforme data kɔnɔ, Mewayz ka free tier ye sanfɛla sɔrɔli sira ye bawo a bɛ nafa lakika di. A b’a to baarakɛlaw bɛ se ka baara kolomaw ɲɛnabɔ i n’a fɔ ɲɔgɔnyew ɲɛnabɔli ani baara nɔfɛtaama fu, k’a jira ko o yɔrɔ nafa ka bon ka sɔrɔ ka wuli ka taa labɛn saralenw na otomatiki ni jɛ-ka-baara kɛcogo kɔrɔw kama. O misali in y’a to an ka baarakɛlaw 25% ka wuli ka kɛ kiliyan saralenw ye.

otomatiki bɛ se ka lɛrɛ 10 bɔ dɔgɔkun kɔnɔ cogo di tiɲɛ na dugukolo feerela dɔ fɛ ?

Waati bolomafara bɛ bɔ baara segin-seginlenw kɛli la otomatiki la , marako baara minnu nafa ka bon nka sɔrɔ tɛ minnu na . O ye jaabiw ye imɛri la otomatiki la ɲɛmɔgɔya ɲininkali kuraw la, jirali waati bolodali kalandriya baarakɛminɛnw fɛ minnu bɛ ɲɔgɔn kan, ka kanpaɲiw ci minnu bɛ kɛ ka ɲɛsin mɔgɔ kelen-kelen bɛɛ ma walasa ka ɲɛmɔgɔw ladon, ka sɛbɛnw dilan ani k’u ci walasa ka bolonɔ bila ɛntɛrinɛti kan, ani ka lisi bila feereli sira caman kan waati kelen na. Ni o wale ninnu kɛra otomatiki ye, cidenw bɛ se k’o waati kisilen tila kokura baara minnu nafa ka bon i n’a fɔ ka ɲɔgɔn sɔrɔ ni kiliyanw ye ani ka bɛnkanw kɛ.