I-Indonesian SMB Technology Guide: Going Digital-First

Amabhizinisi amancane naphakathi ase-Indonesia ayizigidi ezingu-65 ame endaweni yenguquko - lawo amukela amathuluzi edijithali manje azobusa eshumini leminyaka elizayo, kuyilapho lawo alinda ingozi esala ngemuva unomphela. I-eBook yethu yamahhala, "I-Indonesian SMB Technology Guide: Going Digital-First," ikunikeza umgwaqo oqondile wokwenza lolo shintsho ngokuzethemba, oluhlanganisa yonke into kusukela ekwakheni ubukhona bakho ku-inthanethi kuye ekwenzeni imisebenzi yansuku zonke ngokuzenzakalelayo kanye nokukala ngedatha.

Kungakhathaliseki ukuthi une-warung, uhlobo olukhulayo lwe-e-commerce, noma ifemu yamasevisi ochwepheshe, lo mhlahlandlela ubhalelwe abanikazi bamabhizinisi base-Indonesia abakulungele ukuyeka ukuqagela futhi baqale ukukhula ngobuchwepheshe.

Kungani Kufanele Ama-SMB ase-Indonesia Angene Kwedijithali Manje?

Umnotho wedijithali wase-Indonesia weqe u-$80 wezigidigidi senani lokuthengiswayo futhi uyaqhubeka nokukhula ngesivinini. Ukungena kwe-inthanethi yeselula kweqe u-70%, futhi abathengi baya ngokuya belindela ukuthola, ukuhlola, nokuthenga emabhizinisini aku-inthanethi. Igebe phakathi kwama-SMB afakwe ekhompyutheni nalawo endabuko liyakhula njalo ngekota.

Isahluko 1 somhlahlandlela sihlukanisa amandla aqhuba lolu shintsho - kusukela ekuguquleni ukuziphatha kwabathengi kuya ezinhlelweni zikahulumeni zokwenza amadijithali njenge-National Digital Literacy Movement. Ngeke uqonde ukuthi kungani kubalulekile ukuguqulwa kwedijithali, kodwa kungani izindleko zokulinda omunye unyaka ziphezulu kunezindleko zokuqala namuhla.

Idatha icacile: Ama-SMB ase-Indonesia asebenzise okungenani amathuluzi amathathu edijithali abike ukukhula kwemali engenayo ephezulu ngo-25-40% uma kuqhathaniswa nontanga abathembele ezinqubweni ezenziwa mathupha kuphela. Lokhu akumayelana nokujaha amathrendi. Kumayelana nokuphila kanye nenzuzo yokuncintisana emakethe esivele ishintshile.

Uyakha Kanjani Ingaphambili Lesitolo Ledijithali Eliguqula Ngempela?

Ukuba newebhusayithi noma ikhasi lenkundla yezokuxhumana akwanele. Isahluko 2 sikukhangisa ngokwakha ubukhona bedijithali obuchwepheshile obuzuza ukwethenjwa futhi obudonsela isenzo. Kusukela ekukhetheni isizinda esifanele ukuya ekuthuthukiseni Iphrofayela Yebhizinisi lakho le-Google, sonke isinyathelo sibekwe ngolimi olusebenzayo, olungena-jargon.

Umhlahlandlela uhlanganisa okubalulekile okudingayo yonke i-SMB yase-Indonesian ku-inthanethi:

• Isixhumanisi esihlanganisiwe se-bio nekhasi lokubikezela elihlanganisa i-WhatsApp yakho, ikhathalogi, indawo, neziteshi zomphakathi zibe ihabhu elilodwa lochwepheshe
• Izisekelo ze-SEO zasendaweni ukuze amakhasimende endaweni yangakini akuthole ngaphambi kokuthi athole izimbangi zakho
• Izimiso zokuklama kweselula yokuqala ngoba ngaphezu kuka-90% wethrafikhi ye-inthanethi yase-Indonesia ivela kuma-smartphone
• Ubufakazi bomphakathi kanye nokuphathwa kokubuyekeza ukuze wakhe ukwethembeka ezivakashini zokuqala ezingakaze zizwe ngomkhiqizo wakho
• Amabhrendi angashintshi kuzo zonke izinkundla ukuze ibhizinisi lakho libukeke liqinile futhi lithembekile yonke indawo lapho livela khona

Okubalulekile okuthathwayo: awudingi isabelomali esikhulu noma ithimba lokuthuthukisa. Ngenkundla elungile yakho konke-kokukodwa, ungakwazi ukuqalisa isitolo sangaphambili sedijithali esipholishiwe ntambama eyodwa.

Imiphi Imisebenzi Yansuku Zonke Ongayenza Ngokuzenzakalelayo Kusukela Kuleli viki?

Abanikazi abaningi be-SMB base-Indonesia bachitha amahora angu-3-5 ngosuku emisebenzini isofthiwe engayisingatha ngemizuzu — ukuthumela imilayezo yokulandelela, ukubuyekeza amaspredishithi, ukukhiqiza ama-invoyisi, nokulandelela i-inventory. Isahluko sesi-3 sihlonza amathuba okuzenzakalela anethonya elikhulu futhi sikubonise ukuthi uwasebenzisa kanjani ngaphandle kobuchwepheshe bomsebenzi.

"Umbono oyiphutha omkhulu phakathi kwabanikazi bamabhizinisi amancane base-Indonesia ukuthi ukuzenzela kuyabiza futhi kuyinkimbinkimbi. Eqinisweni, okuzenzakalelayo okunomthelela omkhulu - izikhumbuzi ze-aphoyintimenti, ukukhiqizwa kwama-invoyisi, ukulandelwa okuholayo - kungasethwa ngaphansi kwemizuzu engu-30 futhi yonge amahora angu-15+ njalo ngeviki."

Umhlahlandlela ubeke phambili ukuwina okusheshayo: okuzenzakalelayo ongakwazi ukukulungisa namuhla okukhulula isikhathi kusasa. Kusukela kwabaphendula ngokuzenzakalela emibuzweni ye-WhatsApp kuya kokuthunyelwe okuhleliwe kwenkundla yezokuxhumana kanye namapayipi e-CRM alandelela wonke umkhondo ngaphandle kokungena mathupha, Isahluko 3 siyisigaba esisebenza kakhulu se-eBook.

Ingabe ama-SMB ase-Indonesia kufanele Aziphathe Kanjani Izinkokhelo Zedijithali Nokuphathwa Kwezimali?

Ukheshi useyinkosi ezingxenyeni eziningi ze-Indonesia, kodwa ukuthathwa kwe-QRIS kuqhume futhi ukuthengiselana kwe-digital wallet kuyakhula inyanga nenyanga. Isahluko 4 sikusiza ukuthi uhlole isimo sokukhokha — ukuhlanganisa i-QRIS, ukwamukela ukudluliselwa kwebhange kalula, futhi uhlanganise yonke into ngokuzenzakalelayo ukuze ungaminzi amaspredishithi ekupheleni kwenyanga.

Ngaphezu kokwamukela izinkokhelo, umhlahlandlela uhlanganisa izinto ezibalulekile zokuphathwa kwezimali amabhizinisi amaningi amancane angazinaki: ukulandelela izindleko okuzenzakalelayo, ukubika intela okwenziwe lula ngezilinganiso zentela ze-UMKM, nokubikezela kokugeleza kwemali okusebenza ngempela kumabhizinisi anemijikelezo yemali engenayo engavamile. Lezi akuzona izinkimbinkimbi zezinga lebhizinisi — zingamathuluzi asebenzayo alinganiswe ama-SMB angempela ase-Indonesian.

Kudingekani Ukweqa Amakhasimende Akho Okuqala Ayi-100?

Isahluko 5 sikhuluma ngosilingi wokukhula ofinyelela ama-SMB amaningi uma esefake izinto eziyisisekelo. Ukuthola amakhasimende kuyinselelo eyodwa; ukuwagcina, ukukhulisa isilinganiso senani le-oda, kanye nezinhlelo zokwakha ezikala ngaphandle kokwenyuka okulinganiselwe kwenani labantu abaningi kungokunye ngokuphelele.

Umhlahlandlela wethula amasu okukhula aqhutshwa yidatha aklanyelwe imakethe yase-Indonesia: izinhlelo zokwethembeka ezisebenza namakhasimende azwela intengo, imishini yokudlulisela eyakhelwe amaphethini okuxhumana asindayo e-WhatsApp, nemikhankaso ye-imeyili/SMS ehlonipha izimiso zokuxhumana zasendaweni. Uzofunda ukuthi uyifunda kanjani idatha yebhizinisi lakho futhi wenze izinqumo ezisekelwe kulokho okusebenzayo ngempela kunomzwelo wemvelo.

Imibuzo Evame Ukubuzwa

Ingabe lo mhlahlandlela uyasebenza uma ibhizinisi lami selivele likudijithali ngokwengxenye?

Nakanjani. I-eBook ihlelwe ngezahluko eziqhubekayo, ngakho-ke uma usunayo iwebhusayithi kanye nenkundla yezokuxhumana, ungeqa uqonde eSahlukweni 3-5 mayelana ne-automation, ukuphathwa kwezimali, namasu okukhula. Iningi lama-SMB edijithali ngokwengxenye athola ukuthi asebenzisa kuphela u-20-30% wamathuluzi atholakalayo kuwo, okushiya izinzuzo ezisebenza kahle kakhulu etafuleni.

Ingabe ngidinga amakhono obuchwepheshe ukuze ngisebenzise lokho okufakwe kumhlahlandlela?

Cha. Zonke izincomo kumhlahlandlela zikhethwe ngokukhethekile ngoba zingasetshenziswa umnikazi webhizinisi ngaphandle kolwazi lokubhala amakhodi noma ukwesekwa kwe-IT. Umhlahlandlela uthanda izinkundla ezihlangene njenge-Mewayz enqwabelanisa amakhono amaningi - i-CRM, ama-invoyisi, amakhasi okufika, ama-automation, nokunye okwengeziwe - kube kudeshibhodi eyodwa, okuqeda isidingo sokuhlanganisa inqwaba yamathuluzi ahlukene.

Kubiza malini ukuya kudijithali kuqala njenge-SMB yase-Indonesia?

Umhlahlandlela ugcizelela ukuqala ngamathuluzi amahhala futhi athengekayo. Amakhono amaningi abalulekile atholakala mahhala, futhi izinkundla eziphelele ziqala phansi njenge-$19/ngenyanga - ngaphansi kakhulu kunemali engenayo elahlekile ngokuhlala mathupha. Isahluko 4 sihlanganisa uhlaka lwezindleko zenzuzo ukuze ukwazi ukubala i-ROI enembile yebhizinisi lakho elithile ngaphambi kokuzibophezela kunoma yiliphi ithuluzi elikhokhelwayo.

Usulungele ukuthatha ibhizinisi lakho ledijithali? Landa i-eBook yamahhala futhi uqale ukuyisebenzisa namuhla. Futhi uma usulungele ukusebenzisa amasu omhlahlandlela, bhalisela i-Mewayz — i-OS yebhizinisi ehambisanayo yonke enamamojula angu-207 athenjwe abanikazi bamabhizinisi abangaphezu kuka-138,000. Yonke into enconywa umhlahlandlela, kusukela ngaphambili kwesitolo sakho sedijithali kuya ekusebenzeni okuzenzakalelayo nezibalo zokukhula, kuhlala endaweni eyodwa eqala mahhala phakade.

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