I-Social Media Marketing ngesabelomali: I-SMB Playbook

Social Media Marketing akudingeki ukuthi kuqede isabelomali sakho ukuze kusebenze. Emabhizinisini amancane naphakathi nendawo, isihluthulelo sempumelelo ilele endleleni enamasu, egxilile ekhulisa ukufinyelela kwezinto eziphilayo futhi isebenzise izinsiza ezikhona. Ngebhuku lokudlala elilungile, ungakha ubukhona obunamandla ku-inthanethi ngaphandle kokutshalwa kwezimali okukhulu.

Kungani Udinga Isu Lezokuxhumana Ngaphambi Kokuthumela?

Ukugxumela ezinkundleni zokuxhumana ngaphandle kwecebo kufana nokusetha umkhumbi ngaphandle kwendawo oya kuyo—uzosebenzisa amandla amaningi kodwa ngeke uthole noma yikuphi okubalulekile. Isu elicacile lisebenza njengomhlahlandlela wakho, liqinisekisa konke okuthunyelwe, ukuphawula, nomkhankaso kufeza injongo ethile ehambisana nezinjongo zebhizinisi lakho. Lokhu kugxila kukuvimbela ekumosheni isikhathi kokuthrendayo okungahambelani nezethameli ozihlosile futhi kukusiza ukuthi ulinganise lokho okubalulekile ngempela: ukubuyisela ekutshalweni kwezimali.

Isu lakho akudingeki libe idokhumenti eyinkimbinkimbi, enamakhasi angama-50. Qala ngokuphendula le mibuzo ebalulekile:

• Iyini imigomo yami eyinhloko? (isb., Ukuqwashisa ngomkhiqizo, ukukhiqiza okuphambili, ukugcinwa kwamakhasimende)
• Obani izithameli zami engiziqondise? (Zisichitha kuphi isikhathi ku-inthanethi? Yiziphi amaphuzu azo abuhlungu?)
• Iziphi izinkundla ezihambisana nezethameli nemigomo yami? (Ungazami ukuba yonke indawo; phatha inkundla eyodwa noma ezimbili kuqala.)
• Lithini izwi nobuntu bomkhiqizo wami? (Ukungaguquguquki kwakha ukuqashelwa nokwethenjwa.)

Ungakudala Kanjani Okuqukethwe Okubandakanyayo Kubhajethi Yezintambo Zezicathulo?

Ingcindezi yokudala okuqukethwe kwe-viral, ikhwalithi ye-Hollywood ingakhubaza kuma-SMB. Izindaba ezinhle ukuthi izimpahla zakho zokuqukethwe ezinamandla kakhulu cishe sezikhona. Ubuqiniso buvame ukwenyusa inani eliphezulu lokukhiqiza, ikakhulukazi ezinkundleni zokuxhumana. Amakhasimende akho afuna ukubona abantu bangempela nezindaba ngemuva kwebhizinisi lakho.

Ungabheki kude kunemisebenzi yakho yezimayini zegolide zokuqukethwe. Ividiyo esheshayo evela ku-smartphone yakho ebonisa "usuku empilweni" yeqembu lakho, isithombe sekhasimende elijabule lisebenzisa umkhiqizo wakho, noma iposi lebhulogi eliphendula umbuzo ovame ukubuzwa konke kuyiziqalisi ezinhle kakhulu zokuqukethwe. Phinda wenze injongo yezinto ezikhona—guqula ubufakazi bekhasimende bube ingcaphuno eyingcaca, noma hlukanisa i-webinar ende ibe uchungechunge lwamavidiyo amafushane, afundisayo.

"Okuqukethwe yisizathu sokuthi ukusesha kuqale kwasekuqaleni." - U-Lee Odden. Kuma-SMB, lokhu kusho ukugxila ekudaleni okuqukethwe okushayelwa inani okuxazulula izinkinga zezithameli zakho, hhayi nje okuthunyelwe kokuphromotha.

Yimaphi Amasu Angcono Kakhulu Alungele I-algorithm Okukhulisa Ukufinyelela Kwezinto Eziphilayo?

Ukufinyelela kwe-organic kuwumthombo ongcwele wokumaketha ovumelana nesabelomali. Ngenkathi ama-algorithms eshintsha, izimiso eziyinhloko zokubandakanya zihlala zingashintshi. Izinkundla zibeka phambili okuqukethwe okugcina abasebenzisi kuhlelo lwabo lokusebenza, ngakho umgomo wakho uwukudala okuthunyelwe okuvusa izingxoxo nokusebenzisana.

Gxila kumaqhinga akhuthaza ukuxhumana kwabantu ababili. Buza imibuzo kumagama-ncazo akho ukuze unikeze amazwana. Yenza ama-polls kanye nemibuzo Ezindabeni zakho. Phendula kuwo wonke amazwana nemilayezo ngokushesha—lokhu akugcini nje ngokuthuthukisa ukubonakala kwakho kokuphakelayo kodwa futhi kwakha umphakathi othembekile. Sebenzisa ama-hashtag afanelekile ukuze unwebe ukufinyelela kwakho ngaphezu kwabalandeli bakho, kodwa gwema aziwa kakhulu lapho okuthunyelwe kwakho kuzolahleka khona. Kunalokho, sebenzisa inhlanganisela yama-hashtag abanzi nawe-niche.

Kufanele Uzisebenzise Nini Futhi Kanjani Izikhangiso Ezikhokhelwayo Ngokuphumelelayo?

Ngisho nesabelomali esiqinile, izikhangiso ezikhokhelwayo ezabiwe ngendlela ehlelekile zinganikeza ukuthuthuka okukhulu. Okubalulekile ukuthi ungawasebenzisi njengengxenye yemizamo ye-organic, kodwa njenge-amplifier. Izikhangiso ezikhokhelwayo zisebenza kahle kakhulu uma unomgomo ocacile, izethameli ezichazwe kahle, kanye nocezu lokuqukethwe olufakazelwe.

Qala kancane. Esikhundleni somkhankaso obanzi "wokuqwashisa ngomkhiqizo", sebenzisa amathuluzi okukhomba anamandla ukuze ufinyelele izethameli ezithize kakhulu—ngokwesibonelo, abantu abangaphakathi kwerediyasi yamamayela angu-10 esitolo sakho ababonise intshisekelo embonini yakho. Thuthukisa okuthunyelwe osekuvele kusebenza kahle ngokwemvelo; lokhu kukhombisa ukuthi okuqukethwe kuyananela. Hlala uqondisa izikhangiso zakho ekhasini lokubikezela elizinikele ukuze ulandelele ngokunembile ukuguqulwa kanye ne-ROI.

Uyilandelela Kanjani i-ROI Ngaphandle Kokuyenza ibe nzima kakhulu?

Kuma-SMB, ukulandelela akudingi ukufaka amadeshibhodi ayinkimbinkimbi kanye namamethrikhi ayishumi nambili. Okubaluleke kakhulu ukuxhumanisa imizamo yakho yenkundla yezokuxhumana emuva emigomeni oyichazile esu lakho. Uma umgomo wakho kuwuthrafikhi wewebhusayithi, landelela ukuchofoza okuvela kumaphrofayela wakho wokuxhumana nomphakathi. Uma kuwukukhiqiza okuphambili, sebenzisa ikhodi yephromo ehlukile noma i-URL yekhasi lokufikela elizinikele emikhankasweni yakho yomphakathi.

Gxila kuzikhombisi ezimbalwa zokusebenza eziyinhloko (ama-KPI) ezihlobene ngokuqondile nezinjongo zebhizinisi lakho. Gada izinga lokuzibandakanya (okuthandwayo, amazwana, ukwabelana), ithrafikhi yokudluliselwa kwewebhusayithi, namazinga okuguqulwa. Amathuluzi wamahhala afana ne-Google Analytics kanye nemininingwane yomdabu ehlinzekwa yinkundla yokuxhumana ngayinye inikeza idatha engaphezu kokwanele ukuze uqonde ukuthi yini esebenzayo nengasebenzi.

Imibuzo Evame Ukubuzwa

Iyiphi inkundla yezokuxhumana elungele ibhizinisi lami elincane?

Ayikho impendulo elingana nosayizi owodwa. Inkundla engcono kakhulu lapho izethameli zakho eziqondiwe zisebenzisa isikhathi sazo. Izinkampani ze-B2B zivame ukuthola impumelelo ku-LinkedIn, kuyilapho amabhrendi abheke ngokubonakalayo echuma ku-Instagram noma ku-Pinterest. Qala ngokwenza inkundla eyodwa ngaphambi kokunwebela kwabanye.

Kufanele ngithumele kangaki ezinkundleni zokuxhumana?

Ukungaguquguquki kubaluleke kakhulu kunobuningi. Kungcono ukuthumela okuthunyelwe okuthathu kwekhwalithi ephezulu, okubandakanyayo njalo ngeviki kunayisikhombisa emaphakathi. Dala ikhalenda lokuqukethwe ukuze uhlele okuthunyelwe kwakho futhi ugcine ubukhona obufanayo ngaphandle kwengcindezi yomzuzu wokugcina.

Ingabe ngidinga ukudala okuqukethwe kwevidiyo ukuze ngiphumelele?

Yize ividiyo iheha kakhulu, akuyona yodwa ifomethi esebenzayo. Izithombe zekhwalithi ephezulu, ama-carousels afundisayo, kanye nokuthunyelwe kombhalo okubhalwe kahle nakho kungaqhuba imiphumela. Qala ngohlobo lokuqukethwe ongakudala ngokungaguquki nangokuyiqiniso.

Ukwenza kahle inkundla yezokuxhumana kubhajethi kungenzeka ngendlela yesu. Ngokugxila ezinhlosweni zakho, ukudala okuqukethwe okuyiqiniso, nokusebenzisa amaqhinga ahlakaniphile, ungakha ubukhona obunamandla ku-inthanethi obuqhuba ukukhula kwebhizinisi kwangempela. Ukuze ungene ujule kwelinye lalawa masu, landa i-eBook yethu yamahhala: "Social Media Marketing ngesabelomali: The SMB Playbook." Futhi uma usulungele ukuqondisa yonke imisebenzi yebhizinisi lakho, kusukela ekuhlelweni komphakathi ukuya kuma-invoyisi, qala uhambo lwakho nge-Mewayznamhlanje>paway>>