Idizayini Yekhasi Lokuhlala: Ukuguqula Izivakashi zibe Amakhasimende

Ikhasi elihle lokubikezela liguqula abantu ongabazi babe amakhasimende ngamasekhondi ambalwa — futhi umehluko phakathi kwekhasi elithengisayo nelinye elilahlwayo wehlela ezimisweni ezinhlanu eziqinisekisiwe. Kungakhathaliseki ukuthi wethula umkhiqizo, wakha uhlu lwakho lwe-imeyili, noma wenza iphromoshini, lo mhlahlandlela ufaka ngqo lokho abanikazi bamabhizinisi amancane okudingeka bakwazi ukuklama amakhasi okubikezela asebenzayo.

Yini eyenza Isivakashi Siyeke Ukuskrola Emizuzwaneni Emi-5 Yokuqala?

Isihloko sakho asiwona umata owamukelekile — siwuku. Ucwaningo lubonisa ngokungaguquki ukuthi izivakashi zinquma ukuthi zihlale noma zihambe phakathi nemizuzwana emihlanu zifike ekhasini, futhi isihloko sakho senza cishe wonke lowo msebenzi. Isihloko esibuthakathaka esichaza lokho okwenzayo ("Sinikeza isofthiwe yokumaketha") sizolahlekelwa yisihloko esibukhali esisho umphumela othize ("Phinda kabili Ukuhola Kwakho Ngezinsuku Ezingu-30 — Ngaphandle Kokukhokhela Izikhangiso").

Umthetho wamasekhondi amahlanu ukuphoqa ukuthi ucabange njengesivakashi sakho, hhayi njengomnikazi webhizinisi. Zibuze: lifunani ikhasimende lami elifanelekile njengamanje? Bese usho lokho - ngokucacile, ngokuqondile, nangaphezulu kwesibaya. Izihloko zezindaba ezinamandla zilandela ifomula elula: qamba ukuguqulwa, bonisa indlela osebenza ngayo, bese ususa ukungqubuzana. Bhangqa isihloko sakho nesihlokwana esinwebekayo esithembisweni futhi uwuzuzile umqulu.

Amathuluzi ekhasi lokubikezela elakhelwe ngaphakathi le-Mewayz akuvumela ukuthi uhlole izihloko ze-A/B ngesikhathi sangempela ukuze uyeke ukuqagela futhi uqale ukuthuthukisa ngokusekelwe ekuziphatheni kwangempela kwesivakashi.

Kufanele Ulenze Kanjani Ikhasi Ukuze Liqondise Abavakashi Esenzweni?

Isakhiwo sekhasi singumthengisi ongabonakali kusayithi lakho. Isakhiwo esiklanywe kahle sidala uhambo lwengqondo - ukusuka elukulukuni, kuye kokuthakaselayo, ekufiseni, kuye esenzweni - ngaphandle kokuba isivakashi sizizwe siphushwa. Umthetho obalulekile wesakhiwo wukulandelana kwezigaba: ulwazi olubaluleke kakhulu kufanele lube olugqame kakhulu, futhi yonke into esekhasini kufanele izuze indawo yayo ngokusondeza isivakashi isinyathelo esisodwa eduze nobizo lwakho lwesenzo.

Isakhiwo sekhasi lokubikezela esisebenzayo ngokuvamile silandela lokhu kugeleza:

• Isigaba seqhawe: Isihloko esigqamile, isihlokwana esikhuthazayo, kanye nenkinobho eyodwa eyinhloko ye-CTA — azikho izixhumanisi zokuzulazula ezingaphazamisa.
• Isitatimende senkinga: Ingxenye emfushane esho ubuhlungu isivakashi sakho esibuzwayo, esibonisa ukuthi uyawuqonda umhlaba waso.
• Isixazululo sembula: Yethula okunikezwayo kwakho njengempendulo engokwemvelo yaleyo nkinga, usebenzisa ulimi olucacile, olugxile enzuzweni.
• Isivimbeli sobufakazi bomphakathi: Ubufakazi, izilinganiso zenkanyezi, amalogo amaklayenti abonakalayo, noma inani labasebenzisi elibonisa ukwethenjwa nokuduma.
• Imininingwane yokunikezwa: Izici, okufakiwe, noma ukuthi inqubo isebenza kanjani — igcine iskena ngezithonjana noma amachashazi amafushane.
• I-CTA yokugcina: Phinda ucingo lwakho esenzweni ezansi ezivakashini eziskrole yonke indlela.

Melana nesifiso sokwengeza yonke into. Ikhasi eliyimfuhlumfuhlu liyaqhudelana nalo. Isikhala esimhlophe, umehluko, kanye nezinkomba zokuqondisa (imicibisholo, ukubuka iso ezithombeni, izinkomba zenqubekelaphambili) ziqondisa iso futhi zinciphise umthwalo wokuqonda.

Kungani Ubufakazi Bomphakathi Bubaluleke Kakhulu Kunezimangalo Zakho?

Izivakashi ziyangabaza ngokuzenzakalela — futhi kufanele. Wonke amabhizinisi athi ahamba phambili. Kodwa lokho okushiwo amakhasimende akho akhona ngawe kunokwethenjwa ikhophi yakho engeke ikwazi. Ama-short-circuits anobufakazi bomphakathi angabaza futhi aphendule umbuzo buthule isivakashi ngasinye esinawo: "Ngingakwethemba ngempela lokhu?"

"I-lever yokuguqula eqine kakhulu kunoma yiliphi ikhasi lokubikezela akusona isihloko sakho noma umklamo wakho - kuwubufakazi bokuthi abantu bangempela sebevele bathatha igxathu futhi bahlomula kukho."

Ubufakazi bomphakathi bufika ngezindlela eziningi: ubufakazi obubhaliwe obunamagama aphelele nezithombe, ukubuyekezwa kwevidiyo, izilinganiso zenkanyezi, imiphumela yesifundo, okushiwo ngabezindaba, nokubalwa kwabasebenzisi. I-Mewayz, isibonelo, isebenzela amabhizinisi angaphezu kuka-138,000 - inombolo okuyona yodwa ekhuluma ngezinga nokwethembeka. Uma izivakashi zibona ukuthi abanye bakuthembe ngebhizinisi labo, umgoqo ongokwengqondo wokubhalisa wehla kakhulu.

Beka ubufakazi bakho obuqine kakhulu eduze kwaphezulu kwekhasi lapho ukungabaza kuphakeme kakhulu, bese ufafaza ubufakazi obusekelayo kulo lonke kunokubugqiba bonke esigabeni esisodwa ezansi.

Ulwenza Kanjani Ubizo Lwesenzo Esichofozwa Abantu Ngempela?

Ukubizelwa esenzweni akuyona nje inkinobho — kuyisithembiso. Ama-CTA ajwayelekile afana nokuthi "Hambisa," "Chofoza Lapha," noma "Funda Kabanzi" angababulali bokuguqula ngoba achaza isenzo ngaphandle kokunikeza umklomelo. Ama-CTA aguqulela phezulu aqondile, adlulisela phambili inzuzo, futhi anengozi ephansi.

Qhathanisa lezi zinkinobho ezimbili: "Bhalisa" vs. "Qala Isilingo Sami Samahhala." Owesibili utshela isivakashi lokho esikutholayo futhi ususa ukwesaba ukuzibophezela. Okungcono nakakhulu: "Thola Ukufinyelela Okusheshayo - Mahhala Izinsuku eziyi-14." Manje usuqambe inzuzo, ukungqubuzana okuncishisiwe ngokuthi "okusheshayo," kanye nengozi encishisiwe ngewindi lesilingo samahhala.

Idizayini yakho yokunikezwayo ibalulekile njengokukopishwa kwenkinobho. Amabhonasi esikhathi esikhawulelwe, izinsiza zamahhala (njenge-eBook noma uhlu lokuhlola), iziqinisekiso zokubuyiselwa imali, kanye namanani asobala konke kunciphisa izindleko ezingokwengqondo zokuchofoza. Umgomo uwukwenza ukuthi ukuthi yebo kuzwakale njengesinqumo esisobala, esiphephile, nesihlakaniphile.

Ukuhlola Kungaliguqula Kanjani Ikhasi Elihle Lokufikela Libe Elikhulu?

Alikho ikhasi lokubikezela elike laqedwa ngempela. Amabhizinisi aphumelele kakhulu aphatha amakhasi awo njengesivivinyo esiphilayo, ehlola ngokuqhubekayo okuhlukile ukuze acindezele ukuguqulwa okwengeziwe kuthrafikhi ekhona. Leli akulona nje iqhinga lamaqembu ebhizinisi — ngisho namabhizinisi amancane angaqhuba izivivinyo eziphusile ngamathuluzi afanele.

Qala ngezinto ezinomthelela omkhulu kakhulu: isihloko sakho, isithombe seqhawe lakho, umbala wenkinobho yakho ye-CTA kanye nekhophi, kanye nozimele wokunikezwayo kwakho. Shintsha okuhlukile okukodwa ngesikhathi, sebenzisa ukuhlolwa uze ube nedatha eshoyo ngokwezibalo, bese usebenzisa owinile bese uye esivivinyweni esilandelayo. Ngokuhamba kwesikhathi, ukuthuthukiswa okukhuphukayo okungu-5-10% kuhlanganisa nokusebenza okungcono kakhulu.

Inkundla ye-All-in-one ye-Mewayz ihlanganisa izibalo ezakhelwe ngaphakathi, usekelo lokuhlola i-A/B, nokulandelela ukuguqulwa — ngakho-ke awudingi ukuhlanganisa amathuluzi amahlanu ahlukene ukuze uqonde ukuthi yini esebenza ekhasini lakho.

Imibuzo Evame Ukubuzwa

Ikhasi lokufika kufanele libe isikhathi esingakanani?

Ubude bekhasi lokufika kufanele bufane nobunkimbinkimbi bokunikezwayo kwakho. Ukunikezwa okulula, okuphansi kokuzibophezela (ukulanda mahhala, ukubhaliswa kwencwadi yezindaba) kusebenza kahle ngamakhasi amafushane anamagama angama-300-500. Imikhiqizo yamathikithi aphezulu noma amasevisi lapho izivakashi zidinga ulwazi olwengeziwe ngaphambi kokuhlomula emakhasini amade adingida ukuphikiswa kahle. Umthetho wesithupha: inqobo nje uma kudingeka, futhi ngeke kusaba njalo.

Ingabe kufanele ngisuse ukuzulazula ekhasini lami lokubikezela?

Yebo, ezikhathini eziningi. Izixhumanisi zokuzulazula zinikeza izivakashi ithuba lokuphuma kalula ngaphambi kokuthi zibone ukuphakama kwakho okuphelele. Ukukhipha izixhumanisi ze-nav kanye nonyaweni emakhasini okubikezela azinikele kugcina ukunaka kugxile emgomweni wakho owodwa wokuguqula. Ucwaningo lubonisa ngokungaguquki ukuthi ukususa ukuzulazula emakhasini okubikezela kunyusa izinga lokuguqulwa — ngezinye izikhathi ngo-20% noma ngaphezulu.

Mangaki ama-CTA okufanele ikhasi lokubikezela libe nawo?

Igoli elilodwa eliyinhloko, izinkinobho eziningi. Ikhasi lakho kufanele libe nenjongo eyodwa yokuguqula (bhalisa, thenga, landa), kodwa ungaphinda leyo nkinobho ye-CTA ezindaweni ezimbalwa — phezulu, maphakathi nekhasi, nangaphansi. Gwema ukunikeza izenzo eziningi eziqhudelanayo njengokuthi "Bhalisa" kanye "Bhukha Ucingo" ngokuhambisana, njengoba ukukhubazeka kokukhetha kunciphisa ukuguqulwa. Khetha isenzo esibaluleke kakhulu futhi ulungiselele lonke ikhasi lakho elizungezile.

Usulungele ukwakha amakhasi okuhlala aguqulayo ngempela? Qala i-akhawunti yakho yamahhala ye-Mewayz namuhla futhi uthole ukufinyelela kumathuluzi ebhizinisi angu-207 — okuhlanganisa abakhi bekhasi lokubikezela, ukuhlola kwe-A/B, izibalo, nakho konke okunye okudingwa yibhizinisi elikhulayo, konke endaweni eyodwa. Joyina amabhizinisi angaphezu kuka-138,000 asevele asebenzisa i-Mewayz ukuze enze izivakashi zibe amakhasimende.

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