I-Business Intelligence yama-SMB: Ukwenza Izinqumo Eziqhutshwa Idatha

Amabhizinisi amancane ahlezi emayini yegolide yedatha — iningi alazi nje ukuthi lisetshenziswa kanjani. I-Business intelligence (BI) ayigcinelwe amabhizinisi anebhajethi yezibalo zezibalo eziyisithupha; ngendlela efanele, noma iyiphi i-SMB ingashintsha idatha engahluziwe ibe izinqumo ezihlakaniphile, imali engenayo ephezulu, kanye nomkhawulo wangempela wokuncintisana.

Yingakho sidale i-eBook yethu yamahhala, "I-Business Intelligence yama-SMB: Ukwenza Izinqumo Eziqhutshwa Ngedatha" — umhlahlandlela osebenzayo, ongaguquki owenzelwe abanikazi bamabhizinisi abafuna imiphumela ngaphandle kobunzima. Nakhu ukubuka ukuthi yini engaphakathi nokuthi kungani ibalulekile emqondweni wakho.

Iyiphi Idatha Osuvele Uhlezi Kuyo Ngaphandle Kokuqaphela?

Abanikazi bamabhizinisi amancane abaningi bacabanga ukuthi badinga amathuluzi abizayo noma umhlaziyi ozinikele "ukwenza" ubuhlakani bebhizinisi. Iqiniso? Usuvele ukhiqiza idatha ebalulekile njalo ngosuku olulodwa. Ukuthengiselana kwakho, ithrafikhi yewebhusayithi, amanani okuvulwa kwama-imeyili, amathikithi okusekelwa kwamakhasimende, ngisho nokuxhumana nenkundla yezokuxhumana konke kuxoxa indaba — udinga nje ukufunda ukuthi uyifunda kanjani.

Isahluko 1 se-eBook siyakuqondisa ekuhlonzeni idatha efihliwe ye-goldmine yakho. Kusukela ku-CRM yakho kanye nephrosesa yakho yokukhokha kuya kuplathifomu yakho ye-imeyili yokumaketha kanye nezibalo zewebhusayithi, sikubonisa ukuthi ungayihlola kanjani imithombo yedatha osuvele unayo futhi uyihlele ibe okuthile okungenziwa. Ayikho isofthiwe entsha edingekayo ukuze uqalise — ukushintsha nje kokubuka izinto.

Yimaphi Ama-Metrics Empeleni Ahambisa Inalithi Yamabhizinisi Amancane?

Enye yezicupho ezinkulu ama-SMB awela kuzo ukulandelela yonke into nokuqonda lutho. Amamethrikhi ayize afana nokubukwa kwekhasi nokubalwa kwabalandeli angase azizwe emnandi, kodwa awavamile ukuhlobana nokukhula kwemali engenayo. Isahluko 2 sinqamula umsindo futhi sikusiza ukuthi wakhe ideshibhodi egxilile ezungeze amamethrikhi abalulekile.

Nawa ama-KPI abalulekile wonke ama-SMB okufanele awaqaphe:

• Izindleko Zokutholwa Kwekhasimende (CAC): Ingakanani imali oyisebenzisayo ukuze uwine ikhasimende ngalinye elisha — kanye nokuthi leyo mali iyasimama yini.
• Inani Lokuphila Kwekhasimende (CLV): Isamba semali engenayo ikhasimende eliyitholayo kubo bonke ubudlelwano balo nebhizinisi lakho.
• Imali Engenayo Evelayo Yanyanga Zonke (MRR): Imali engenayo ebikezelwayo ekuvumela ukuthi uhlele ukuqasha, uhlu lwempahla, kanye nokukhula ngokuzethemba.
• I-Churn Rate: Amaphesenti amakhasimende owalahlekelwayo nyanga zonke — ngokuvamile ababulali buthule bamabhizinisi amancane.
• Izinga Lokuguqulwa Ngesiteshi: Yiziphi iziteshi zokumaketha ezikhiqiza amakhasimende akhokhayo, hhayi nje ukuchofoza.

Uma ugxila kulezi zinombolo ezinhlanu, uyeka ukuqagela bese uqala ukuphatha ibhizinisi lakho ngokucacile.

Ingabe Idatha Yekhasimende Ingayinyusa Kanjani Inzuzo Yakho Ngempela?

Ukuqoqa idatha kuyisinyathelo sokuqala. Ukuyiguqula ibe yimali engenayo yilapho umlingo wenzeka khona. Isahluko sesi-3 singena ekuhlukaniseni ikhasimende nokwenza kube ngokwakho — amasu amabili izinkampani ezinkulu eziwasebenzise amashumi eminyaka kodwa manje asefinyeleleka ngokugcwele kumabhizinisi anoma yimuphi usayizi.

Ukuhlukaniswa kusho ukuqoqa amakhasimende akho ngokuziphatha, izibalo zabantu, umlando wokuthenga, noma izinga lokuzibandakanya. Uma usuhlukanise izigaba, ungenza ukuxhumana kwakho kube ngokwakho - ukuthumela umlayezo olungile, kumuntu olungile, ngesikhathi esifanele. I-eBook ihlinzeka ngohlaka lwesinyathelo ngesinyathelo sokwakha amasegimenti aqhuba ukuthenga okuphindayo, ukunciphisa ukuhwebelana, nokukhulisa inani le-oda elimaphakathi ngaphandle kokukhulisa imali oyisebenzisayo ezikhangisweni zakho.

"Ama-SMB asebenza kahle kakhulu kunalabo abaqhudelana nabo awachithi imali eningi ekukhangiseni - asebenzisa imali ehlakaniphile. Ukuhlukaniswa okuqhutshwa yidatha kuvumela inkampani yabantu abayishumi ukuthi ilethe okokuzizwisa okuzwakala okomuntu siqu njengomkhiqizo we-Fortune 500."

Ingabe Amabhizinisi Amancane Angabikezela Ngempela Okuthrendayo Ngaphambi Kokuthi Ashaye?

Izibalo eziqagelayo zizwakala zisabisa, kodwa Isahluko 4 sisehlukanisa sibe ukucabanga okusebenzayo, okufinyelelekayo kosomabhizinisi abancane. Awudingi amamodeli okufunda omshini noma ithimba lesayensi yedatha. Udinga ukubona amaphethini kudatha yakho ekhona futhi wenze ngokuvumelana nawo ngaphambi kokuba izimbangi zakho zikwenze.

I-eBook ikufundisa indlela yokubona okuthrendayo kwesizini kudatha yakho yokuthengisa, ukuhlonza izimpawu eziyisixwayiso zangaphambi kwesikhathi zokuxokozela kwamakhasimende, nokubona ukuthi imiphi imikhiqizo noma amasevisi adlondlobalayo. Kumayelana nokwakha umkhuba wokuhlaziya okubheke phambili kunokusabela kuphela ezinombolweni zenyanga edlule. Amathuluzi alula njengamaspredishithi, ahlanganiswe nemibuzo efanele, angakunikeza inzuzo eyisimanga.

Usuka Kanjani Ekuqondeni uye Esenzweni Ngaphandle Kokukhungatheka?

Isahluko sokugcina sidingida igebe elimisa ama-SMB amaningi endleleni yawo: ibanga eliphakathi kokuthi ukwazi okuthile nokwenza okuthize ngakho. Isahluko sesi-5 sihlinzeka ngohlaka olusebenzayo lokuguqula imininingwane ibe izinqumo nezinqumo zibe izenzo ezilinganisekayo. Uzofunda ukubeka phambili ukuthi imaphi amaphoyinti edatha afanele ukunakwa ngokushesha, ungamisa kanjani izihibe ezilula zempendulo, kanye Ungawakha kanjani isiko lokuqhutshwa kwedathaYilapho futhi ukuba nenkundla efanele kwenza umehluko. Esikhundleni sokuxuba amaspredishithi anqanyuliwe, amathuluzi e-imeyili, namadeshibhodi ezibalo, i-OS yebhizinisi elihlangene ihlanganisa yonke into ukuze idatha yakho izikhulumele yodwa.

Imibuzo Evame Ukubuzwa

Ingabe ngidinga amakhono obuchwepheshe ukuze ngisebenzise ubuhlakani bebhizinisi ebhizinisini lami elincane?

Lutho neze. I-BI yesimanje yama-SMB imayelana nokubuza imibuzo efanele yedatha osuvele uyiqoqile. I-eBook yethu ibhalelwe abanikazi bamabhizinisi okungebona abezobuchwepheshe futhi ikuhambisa kuwo wonke umqondo ngolimi olulula. Amapulatifomu afana ne-Mewayz ahlanganisa idatha yebhizinisi lakho kuwo wonke amamojula angu-207, ukuze uthole imininingwane ecacile ngaphandle kokudinga ukubhala ifomula eyodwa.

Uyini umehluko phakathi kobuhlakani bebhizinisi nezibalo zebhizinisi?

Ubuhlakani bebhizinisi bugxile ekuqondeni okwenzekile kanye nakwenzekani manje kusetshenziswa amadeshibhodi, imibiko, nama-KPI. Izibalo zebhizinisi zihamba ibanga elide ukuze zihlole kungani kwenzekile nokuthi yini okungenzeka ngokulandelayo. I-eBook ihlanganisa kokubili — iqala nge-foundation BI futhi ithuthukela ekucabangeni okuqagelayo okungasebenza noma iyiphi i-SMB.

Ngingalindela ngokushesha kangakanani ukubona imiphumela evela endleleni eqhutshwa idatha?

Amabhizinisi amancane amaningi abona imininingwane engenzeka phakathi neviki lokuqala lokuhlela idatha yawo ekhona. Ukuwina okusheshayo - njengokuhlonza ingxenye yamakhasimende akho anenzuzo enkulu noma ukuthola umkhiqizo one-churn ephezulu - kungaholela ekuthuthukisweni kwemali engenayo phakathi nezinsuku ezingama-30. Ukhiye uqala ngamamethrikhi agxilile kunokuzama ukuhlaziya yonke into ngesikhathi esisodwa.

Usulungele ukushintsha idatha yebhizinisi lakho ibe yinzuzo enkulu yokuncintisana? Landa i-eBook yamahhala ukuze uqalise, futhi uma usulungele ukusebenzisa lawa maqhinga, zama i-Mewayz mahhala-edue+0-0 8 ibhizinisi elilodwa le-OS 3+1 — 3 all+ trust — 3 ukwenza imisebenzi ibe phakathi, ukwenza ngokuzenzakalela ukuhamba komsebenzi, nokwenza izinqumo ezihlakaniphile ukusuka kudeshibhodi eyodwa. Izinhlelo ziqala nje ku-$19/ngenyanga.