Ukuphela kwe-SaaS ethe nkqo? Kutheni iiplatforms ezithe tye ziphumelela ngoku

I-Shift Enkulu: Ukusuka kwiZixhobo ze-Niche ukuya kwii-Platform eziManyeneyo

Kangangeminyaka, ubulumko obukhoyo kwisoftware yayikukuba ubungcali buphumelele. Amashishini axelelwa ukuba amkele izisombululo ze-Vertical SaaS ezilungiselelwe kakhulu-isoftware eyakhelwe amashishini athile afana namazinyo, iifemu zomthetho, okanye iinkampani zokwakha. Ezi zixhobo zathembisa ukusebenza okunzulu okuhambelana ngokugqibeleleyo nokuhamba komsebenzi we-niche. Kodwa utshintsho olubalulekileyo luyaqhubeka. Iinkampani ziya zishiya ngakumbi ezi zisombululo zifakwe i-siled zixhasa iiPlatifomu zoShishino ezinamandla, eziguquguqukayo ezinje ngeMewayz. Isizathu silula: imida ye-SaaS ethe nkqo iba buhlungu ngakumbi kunezibonelelo zayo. Ukuqina, iindleko eziphezulu, kunye nokwahlulwa kwedatha yezixhobo ezikhethekileyo akusagcineki kwindawo yeshishini efuna ubukhali, ukuhlanganiswa, kunye nokusebenza kakuhle kweendleko.

Khawube nomfanekiso-ngqondweni wevenkile yokutyela isebenzisa isoftwe enye yokubhukisha, enye iyindawo yokuthengisa, eyesithathu ilungiselelwe ukucwangciswa kwabasebenzi, kunye neyesine kulawulo lwempahla. Ngelixa nganye inokuba 'yeyona nto iphambili ekuzaleni' kumsebenzi wayo omxinwa, umnini ngoku ujija amagama amane ahlukeneyo, imirhumo emine yenyanga, kunye neeseti ezine zedatha ezingathethi omnye nomnye. Le nyaniso iqhekezayo lilifa le-SaaS ethe nkqo. Ngokwahlukileyo, iqonga elithe tye lidibanisa yonke le misebenzi-CRM, i-invoyisi, i-HR, i-analytics-kwinkqubo enye, edibeneyo yokusebenza. Isiphumo kukuhamba komsebenzi okulungelelanisiweyo, umthombo omnye wenyaniso, kunye nokunciphisa okumangalisayo kwi-overhead yolawulo. Ayiloncedo luncinci olu; luncedo olusisiseko lokhuphiswano.

Ixabiso eliphezulu lobuNgcali

Izisombululo ze-SaaS ezithe nkqo zihlala ziza kunye neethegi zexabiso leprimiyamu ezingqinelwa ziimpawu zazo ze-niche. Isoftware ethe ngqo kulwakhiwo inokubiza i-$150 ngomsebenzisi ngamnye ngenyanga, ngelixa iCRM yenjongo ngokubanzi esebenza ngokusisiseko esifanayo ixabisa iqhezu laloo nto. Lo mzekelo wamaxabiso udala umqobo obalulekileyo wezezimali, ngakumbi kumashishini amancinci naphakathi (SMBs) angumqolo wezoqoqosho. Iindleko azikho nje kumrhumo wenyanga; kukuzalisekisa, uqeqesho, kunye nengxaki eqhubekayo yokulawula iwebhu entsonkothileyo yabathengisi.

Ngaphezu koko, ezi ndleko zihlala zingaguquki. Ishishini lisenokunyanzelwa ukuba lihlawulele uluhlu lweempawu ezingayifuniyo ukufikelela kwezi zimbini okanye zintathu ezibalulekileyo. Ngeqonga elithe tye njengeMewayz, elibonelela ngezicwangciso ukusuka kwinqanaba lasimahla ukuya kwi-49 yeedola / ngenyanga, amashishini ahlawula kuphela oko akusebenzisayo. Obu buchule bezemali bubalulekile kuqoqosho olungaqinisekanga. Ugcino lunokujoliswa kumalinge okukhula endaweni yokuntywiliselwa kulondolozo lwesoftware.

I-Nightmare yokudibanisa kunye neDatha yeSilos

Oku mhlawumbi ukusilela okubaluleke kakhulu kwemodeli ye-SaaS ethe nkqo. Kwihlabathi lanamhlanje eliqhutywa yidatha, ubukrelekrele beshishini buxhomekeke ekubeni nembono emanyeneyo yokusebenza. Xa idatha yabathengi ihlala kwi-CRM ethe nkqo, idatha yezemali kwi-accounting package eyahlukileyo, kunye nedatha yeprojekthi kwesinye isixhobo esikhethekileyo, ukufumana ingqiqo phantse akunakwenzeka. Abaphathi bashiywe bezama ukuthunga ngesandla iingxelo ezivela kwiinkqubo ezahlukeneyo, inkqubo ecothayo, enempazamo, nengasebenzi kakuhle.

Amaqonga anqamlezileyo akhiwe kumgaqo wokudibanisa ukusuka phezulu ukuya phezulu. Ngokomzekelo, i-Mewayz, kunye neemodyuli zayo ze-208 ezidibeneyo, iqinisekisa ukuba idatha ihamba ngokukhawuleza ukusuka kwi-CRM ukuya kwimodyuli ye-invoyisi kwideshibhodi yohlalutyo. Xa umthengisi ehlaziya irekhodi lomthengi, iqela lezemali liyibona ngoko nangoko. Xa iprojekthi igqityiwe, i-invoyisi inokuveliswa ngokuzenzekelayo. Oku kuphelisa ii-silos zedatha kwaye kudala umthombo omnye, othembekileyo wenyaniso wombutho uphela, uxhobisa ukwenza izigqibo ezingcono kunye nokukhawuleza.

Agility and Scalability: Isidingo sezixhobo zobungqina bexesha elizayo

Amashishini ayaguquka. I-arhente yokuthengisa inokugqiba ekubeni iqalise ukubonelela ngeenkonzo zophuhliso lwewebhu. Ivenkile ethengisayo inokusungula ingalo yorhwebo lwe-e. Izisombululo ze-SaaS ezithe nkqo, ezenzelwe indlela ethile yokusebenza, kaninzi azikwazi ukuziqhelanisa. Batshixa iinkampani kwimodeli yeshishini elithile, ukwenza ii-pivots kunye nokwanda kobuchwepheshe kube nzima kwaye kuyabiza. Isoftware ebikade ilingana ngokugqibeleleyo iba ngumqobo.

Amaqonga athe tye ayakwazi ukwehla kwaye atshintshe. Uyilo lwabo lwemodyuli, njengonikezelo lukaMewayz lokufikelela kwi-API kwi-4.99 yeedola ngemodyuli nganye, ivumela amashishini ukuba afake amandla amatsha njengoko kufuneka. Ungaqala ngeCRM engundoqo kunye ne-invoyisi kwaye kamva wongeze i-HR, ulawulo lwezithuthi, okanye uhlalutyo oluphambili ngaphandle kokufuduka okubuhlungu. Obu bungqina bexesha elizayo bobuchwephesha bakho, buqinisekisa ukuba ishishini lakho OS liyakhula kwaye litshintshe ngamabhongo akho.

Imiba ephambili yokuQhuba iShift ukuya kumaQonga aNxweme

• Ucikizeko lweeNdleko: Ukudibanisa imirhumo emininzi yesoftware kwiqonga elinye kunciphisa kakhulu ixabiso lilonke lobunini.
• Ukulula kokuSebenza: Ukungena ngemvume omnye, umthengisi omnye, umjikelo omnye wokuhlawula. Oku kulula konga iiyure ezininzi zomsebenzi wolawulo.
• Idatha eManyeneyo kunye noHlalutyo: Yaphula iisilo zolwazi ukuze ufumane umbono opheleleyo wokusebenza kweshishini kunye nokuziphatha kwabathengi.
• Ukuba bhetyebhetye: Lungisa istaki sakho sesoftware kwiimodeli zeshishini elitsha, iimarike, kunye neenkqubo ngaphandle kokubanjwa yimida ye-niche.
• Amandla e-Ecosystem: Iqonga elomeleleyo lidla ngokuza nemarike yodibaniso kunye noluntu, okongeza ixabiso elingaphaya kwesoftware engundoqo.

IsiKhokelo esiSebenzayo: Indlela yokufuduka kwi-Vertical SaaS ukuya kwi-Horizontal Platform

Ukutshintsha ukusuka kwingqokelela yezixhobo ze-niche ukuya kwiqonga elidibeneyo kunokubonakala kunzima, kodwa indlela yokwenza i-methodical yenza ukuba ilawuleke. Undoqo kukucwangcisa imfuduko ngezigaba ukunciphisa ukuphazamiseka.

Inyathelo loku-1: Phicotha uVimba wakho wangoku

Dwelisa zonke izixhobo zesoftware esetyenziswa lishishini lakho, ixabiso lalo, umsebenzi walo ophambili, kunye neenkcukacha eliziphetheyo. Ukuchonga ukugqithiswa kunye namanqaku entlungu. Zeziphi iinkqubo ezingakhe zincokole? Baphi abasebenzi abachitha ixesha ngokufaka idatha ngesandla?

Inyathelo lesi-2: Chaza iiMfuno zakho ezingundoqo

Gxininisa kwi-20% yokusebenza enikezela nge-80% yexabiso. Ngaba ngokwenene uyalufuna olu phawu lukhethekileyo, okanye lunokwanela uphawu olubanzi ngakumbi olusuka kwiqonga elidityanisiweyo? Beka phambili ubuchule obufana neCRM, ukuhlawula, kunye nolawulo lweprojekthi olungundoqo kwimisebenzi yakho.

Inyathelo lesi-3: Khetha iQonga eliLungileyo

Vavanya amaqonga athe tye ngokusekwe kububanzi bemodyuli yawo, ukukhululeka kohlanganiso, ubungakanani, kunye namaxabiso. Iqonga elifana ne-Mewayz, elinceda abasebenzisi be-138,000, libonelela ngenqanaba lasimahla lokuvavanya ukuqhuba kunye namaxabiso acacileyo, oko kuyenza ibe lukhetho olunomngcipheko omncinci ukuqala ngalo.

Inyathelo 4: Cwangcisa ukuFuduka kweDatha

Eli lelona nyathelo lobugcisa. Sebenza ngenkxaso yeqonga lakho elitsha okanye uqhagamshelane namaxwebhu abo e-API (i-$ 4.99 / imodyuli ye-Mewayz) ukucwangcisa indlela yokuthumela idatha kwiinkqubo ezindala kunye nokungenisa kwintsha. Beka phambili ukufuduka kwedatha ebalulekileyo njengoluhlu lwabathengi kwaye uvule ii-invoyisi kuqala.

Inyathelo lesi-5: Qeqesha kwaye ukhutshwe ngokweZigaba

Sukutshintsha yonke into ngexesha elinye. Qala ngesebe elinye okanye umsebenzi omnye ongundoqo. Nika uqeqesho olucokisekileyo kwaye uqokelele ingxelo. Lakuba iqela likhululekile, ngokuthe ngcembe khupha iimodyuli ezongezelelweyo.

Elona xabiso likhulu le-SaaS ethe nkqo ayiyontlawulo yobhaliso; lithuba lexabiso lemibono ephosiweyo kunye nokruthakruthwano olwenziwa yidatha ehlala kwiinkqubo ezahlukeneyo, ezingadityaniswanga.

Indima ye-APIs kunye nokwenza ngokwezifiso

Inkolelo eqhelekileyo yeyokuba amaqonga athe tyaba anomlinganiselo omnye kwaye akanalo ulungelelwaniso. Okuchaseneyo kuyinyaniso. Amaqonga anamhlanje akhiwe ngokwandisa engqondweni. Ngokusebenzisa ii-APIs (i-Application Programming Interfaces), amashishini anokwakha udibaniso lwesiko, aqhagamshele kwezinye izixhobo ezigqwesileyo zeklasi, kwaye azenzele ngokuzenzekelayo ukuhamba komsebenzi.

Ufikelelo lwe-Mewayz ye-API, enexabiso elifikelelekayo kwimodyuli nganye, ivumela abaphuhlisi ukuba balungelelanise iqonga kwiimfuno ezithile ngaphandle kokuvalelwa ziimpawu ezingaphandle kwebhokisi. Oku kuthetha ukuba unokuba nezona zinto zibalaseleyo zehlabathi: isiseko esidityanisiweyo seqonga elithe tye kunye nokukwazi ukwenza izisombululo ezikhethekileyo apho kubaluleke ngokwenene. Kwimibutho emikhulu, ukhetho lweleyibhile emhlophe ($100/ngenyanga) lubonelela ngolawulo olukhulu ngakumbi kwintengiso namava omsebenzisi.

Ikamva lidityanisiwe, alikho lodwa

Intsingiselo icacile. Ikamva lesoftware yeshishini alikho kwingqokelela yezixhobo ze-niche eziqhawulwe, kodwa kwiiplatifti ezikrelekrele, ezidityanisiweyo ezisebenza njengenkqubo engundoqo yokusebenza yenkampani. Njengoko ubukrelekrele bokwenziwa kunye ne-automation ixhaphake ngakumbi, ukuba nesiseko esinye, esihlanganisiweyo sedatha siya kuba yinto engaxoxiswana. Ukuqonda okunamandla e-AI kulungile kuphela njengedatha abaqeqeshwe kuyo; idatha eyohluliweyo ikhokelela kubukrelekrele obucandekileyo.

Iiplatifomu ezinokubonelela nge-suite ebanzi yeemodyuli, uxhulumaniso olungenamthungo, kunye nokuguquguquka kokulungelelanisa kuya kuba yinto ekhethiweyo yokukhetha amashishini abo bonke ubukhulu. Ixesha lokujijisana nokungena ezininzi, iinkcukacha eziphikisanayo, kunye neebhili zesoftware ezigqithisileyo ziyaphela. Isicwangciso esiphumeleleyo kukudibanisa, ukwenza lula, kunye nokudibanisa-iqhinga apho amaqonga oshishino anqamlekileyo abekwe ngokukodwa ukuhambisa.

I-FAQ

Umbuzo: Ngowuphi umahluko omkhulu phakathi kwe-vertical and horizontal SaaS?

Impendulo: I-SaaS ethe nkqo yenzelwe ishishini elithile (umzekelo, isoftware yoogqirha bezilwanyana), ngelixa i-Horizontal SaaS ibonelela ngokusebenza okubanzi (okufana ne-CRM okanye i-accounting) esebenzayo kulo naliphi na ishishini kumashishini amaninzi.

Umbuzo: Ngaba amaqonga axwesileyo ayakwazi ukuthatha indawo yesoftware engqamene neshishini lam?

Impendulo: Kuninzi lwemisebenzi engundoqo yeshishini (CRM, i-invoyisi, i-HR), ewe. Ukuba bhetyebhetye kunye nokudityaniswa kweqonga elithe tyaba kudla ngokugqithisa iimpawu ezincinci ezikhethekileyo zesixhobo esithe nkqo, ngakumbi xa ujonga ukufikelela kwi-API kwiimfuno zesiko.

Umbuzo: Ngaba ukufudusa yonke idatha yethu ayingomngcipheko omkhulu kunye nengxaki?

Impendulo: Isicwangciso sokufuduka ngezigaba sinciphisa umngcipheko. Qala ngedatha engabalulekanga kunye nesebe elinye kuqala. Inzuzo yexesha elide yokuba nayo yonke idatha yakho kwinkqubo enye igqwesa kakhulu iinzame zokufuduka kwexesha elifutshane.

Umbuzo: Ishishini lam lincinci kakhulu. Ngaba iqonga elithe tyaba lintsokothile kakhulu kum?

Mpendulo: Akunjalo tu. Amaqonga afana neMewayz abonelela ngamanqanaba asimahla ngokukodwa kumashishini amancinci kunye nabathengi abazimeleyo, okukuvumela ukuba uqalise ngokulula kwaye wongeze iimodyuli njengoko ukhula.

Umbuzo: Ingaba ndingasebenzisa isixhobo se-niche endisithandayo ecaleni kweqonga elithe tye?

Phendula: Ngokuqinisekileyo. Awona maqonga athe tye anee-APIs ezinamandla ezikuvumela ukuba udityaniswe nezinye izixhobo, udala i-ecosystem engumxube apho iqonga lakho lisebenza njenge hub esembindini.

Imibuzo Ebuzwa Rhoqo

Nguwuphi umahluko omkhulu phakathi kwe-SaaS ethe nkqo nethe tyaba?

I-SaaS ethe nkqo yenzelwe ishishini elithile (umzekelo, isoftware yoogqirha bezilwanyana), ngelixa i-SaaS ethe tyaba ibonelela ngemisebenzi ebanzi (efana ne-CRM okanye i-accounting) esebenzayo kulo naliphi na ishishini kumashishini amaninzi.

Ingaba amaqonga axwesileyo ayakwazi ukuthatha indawo yesoftware ethe ngqo kushishino lwam?

Kuninzi lwemisebenzi engundoqo yoshishino (CRM, invoyisi, HR), ewe. Ukuba bhetyebhetye kunye nokudityaniswa kweqonga elithe tyaba kudla ngokugqithisa iimpawu ezincinci ezikhethekileyo zesixhobo esithe nkqo, ngakumbi xa ujonga ukufikelela kwi-API kwiimfuno zesiko.

Ingaba ukufuduka yonke idatha yethu ayingomngcipheko omkhulu kunye nengxaki?

Isicwangciso sokufuduka esinezigaba sinciphisa umngcipheko. Qala ngedatha engabalulekanga kunye nesebe elinye kuqala. Inzuzo yexesha elide yokuba nayo yonke idatha yakho kwinkqubo enye igqwesa kakhulu iinzame zokufuduka kwexesha elifutshane.

Ishishini lam lincinci kakhulu. Ngaba iqonga elithe tyaba lintsokothile kakhulu kum?

Akunjalo konke konke. Amaqonga afana neMewayz abonelela ngamanqanaba asimahla ngokukodwa kumashishini amancinci kunye nabathengi abazimeleyo, okukuvumela ukuba uqalise ngokulula kwaye wongeze iimodyuli njengoko ukhula.

Ndingakwazi ukusebenzisa isixhobo sam se-niche endisithandayo ecaleni kweqonga elithe tye?

Ngokuqinisekileyo. Awona maqonga athe tye anee-APIs ezinamandla ezikuvumela ukuba udityaniswe nezinye izixhobo, udala i-ecosystem engumxube apho iqonga lakho lisebenza njenge hub esembindini.