Platform Strategy

I-ROI ye-Business Automation: Lingakanani ixesha eligcinwe ngamaqela ngokuhlanganisa izixhobo (uHlahlelo lweDatha ka-2024)

Idatha yoqobo ka-2024 ityhila amaqela achithe iiyure ezingama-23.7/ngenyanga ngokutshintsha ii-apps. Jonga i-ROI yokudibanisa izixhobo kunye neqonga lemodyuli ye-Mewayz ye-208. Idatha evela kubasebenzisi be-138K.

5 min read

Mewayz Team

Editorial Team

Platform Strategy
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I-ROI ye-Business Automation ROI: Lingakanani ixesha eligcinwe ngamaqela ngokuhlanganisa izixhobo (uhlalutyo lwedatha ka-2024)

Ipapashiwe: Epreli 2024 | Umthombo weDatha: Uhlalutyo lweqonga leMewayz ukusuka kwi-138,000+ abasebenzisi abasebenzayo kwiimodyuli ezingama-208

Isithembiso sokuzisebenzela kweshishini sisoloko silinganiswa neendleko zokuphunyezwa kwayo kunye nobunzima. Kodwa kuthekani ukuba esona sithintelo asiyiyo i-automation ngokwayo, kodwa i-ecosystem ethe saa yezisombululo zenqaku elinye efunekayo ukuze uyifezekise? Idatha entsha evela kwi-platform ye-Mewayz-esetyenziswa ngamashishini angaphezu kwe-138,000-ibonisa irhafu efihliweyo kwimveliso:ukutshintsha umxholo phakathi kwezicelo ezingafaniyo.

Olu hlalutyo lwentsusa lwedatha lulinganisela ixesha, iindleko, kunye ne-cognitive overhead ye-software sprawl, kwaye ilinganisa amaqela abambekayo e-ROI aphunyezwayo xa ehlanganisa ukuhamba komsebenzi kwisixokelelwano esimanyeneyo soshishino. Iziphumo zicela umngeni kwisicwangciso esikhoyo "sohlobo olungcono kakhulu", ebonisa ukuba kwii-SMB kunye neenkampani eziphakathi kwemarike, ukudinwa kokudibanisa kususa iinzuzo ezithenjisiweyo zokuzenzekelayo.

23.7 iiyure
Kuchithwe ngenyanga nganye Ngeqela
(Avg. 6 abantu)
8.4
I-Avareji yeeApps ezisetyenziswa yonke imihla
Ngomqeshwa ngamnye
62%
Ixesha Eligciniweyo kwi-Core Ops
Post-Consolidation
94%
Umda oPheleleyo oPhumelekayo
Ngesipaki esisebenzayo
"Idatha yethu ibonisa umyinge wolwazi lomsebenzi oguquguqukayo phakathi kwezicelo ngaphezu kwamaxesha e-1,100 ngosuku. Utshintsho ngalunye lufaka isohlwayo semizuzu emi-2-5 'yokuqhelanisa kwakhona', ngokuthula iiyure ezingama-23.7 zomthamo wokuvelisa kwiqela ngalinye, ngenyanga.

Ixabiso eliPhezulu leSicelo sokuSprawl: Ukulinganisa ubungakanani beRhafu efihliweyo

Inguquko ye-SaaS inikezele ngobuchule obungazange bubonwe ngaphambili. Nangona kunjalo, isiphumo ebesingacetywanga yi amava omsebenzi aqhekekileyo. Ngokusekwe kwidatha yeqonga edityanisiweyo, engaziwa mntu kubasebenzisi beMewayz phambi kokuba badibanise izixhobo zabo, sinokukhomba ngqo apho ixesha liya khona.

Iziphumo eziphambili: Amaqela asebenzisa i-6-12 izicelo ezicacileyo zemisebenzi engundoqo (CRM, ulawulo lweprojekthi, i-invoyisi, unxibelelwano, amaxwebhu) achaze ukuchitha umyinge we-31% yeveki yabo yomsebenzi kwimisebenzi yolawulo engekho ngundoqo. Oku kuquka:

  • Ukudluliselwa kwedatha ngesandla phakathi kweenkqubo
  • Ukulungelelanisa idatha engahambelaniyo kuwo wonke amaqonga
  • Ukufunda nokugcina ukuhamba komsebenzi kwii-UI ezininzi
  • Ukulungiswa kweempazamo ezidityanisiweyo kunye noqhagamshelo lwe-API
  • Ukufuna ulwazi oluthe saa kwii-apps
Ubungakanani beqelaAvg. Inani leZixhobo ze-SaaSIiyure zeVeki eziLahlekileyo kuMxholo woTshintsho kunye noLawuloUqikelelo lweendleko zeMveliso yoNyaka* 1-56.29.4 iiyure$18,700 6-1511.723.7 iiyure$47,300 16-5018.541.2 iiyure$82,400 51-20027.368.8 iiyure$137,600

*Ukubalwa kweendleko kuthatha umyinge ogcwele ngokupheleleyo weyure we-$50. Ngokusekwe kwidatha yovavanyo lwabasebenzisi be-Mewayz (n=2,100) kunye nemibono yokulandela ixesha.

I-ROI yokudibanisa: I-Mewayz Platform Data ityhila ukugcinwa kwexesha

Sihlalutye amashishini angama-3,400 afudukayo kwi-stack yezixhobo ezininzi ukuya kwiqonga elidibeneyo le-Mewayz (esebenzisa umyinge we-12 yeemodyuli zayo ze-208). Iziphumo, ezilinganiswe kwisithuba seentsuku ezingama-90 zokwamkelwa, zibonisa iinzuzo ezimangalisayo zokusebenza.

Olona gcino lubalulekileyo luvela eshenxisa ungeniso oluphindiweyo lwedatha kunye nokudala ukuqhutywa komsebenzi okuzenzekelayo okufikelela kwimida yesebe yesiqhelo (umzekelo, isivumelwano esitsha sokuthengisa siyenza ngokuzenzekelayo ibhodi yeprojekthi, ibangele itemplate yekhontrakthi, kwaye yazise ngokubalwa).

Umsebenzi woShishinouLondolozo lwexesha emva kokudityaniswaUmthombo ongundoqo woLondolozo% yaMaqela anika iNgxelo yoPhuculo Ukukhwela koMthengi74% ukucutha ixesha lenkquboUlandelelwano oluzenzekelayo lwefomu-ukuya-kumsebenzi89% I-invoyisi yenyanga & AR65% yokunciphisa umsebenzi wezandlaUkulandelela ixesha elidityanisiweyo, iiprojekthi kunye nokuhlawula94% Ulawulo lweProjekthi58% iimeko ezimbalwa zeentlanganiso/uhlaziyoIideshibhodi zexesha lokwenyani & neephothali zabaxumi81% Ingxelo yangaphakathi82% ivelisa ingxelo ngokukhawulezaUmthombo omnye wenyaniso kuyo yonke idatha96% CRM & Lead Management47% ngaphezulu izikhokelo ezichukumisekileyoYekisa ukutshintsha kweapp kwiireps zentengiso77%
"I-62% ye-avareji yexesha eligcinwe kwimisebenzi engundoqo ayikho nje isantya. Imalunga nokunikezelwa ngokutsha kwesicwangciso sobuchule bomntu ukusuka kumsebenzi wolawulo ukuya kwimisebenzi yokuvelisa ingeniso kunye nokutsha. Le yinjini yokwenyani yokukhula kwee-SMB zanamhlanje."

Impembelelo yezeziMali: Ngaphaya koLondolozo lomrhumo

Nangona ukunciphisa i-12+ yeebhilidi zokubhalisa kwenye (i-$ 19-$ 49 / umsebenzisi / inyanga) isicwangciso siyimpumelelo ecacileyo, impembelelo enkulu yemali iyasebenza. Idatha yangaphakathi ye-Mewayz ibonisa ukuba amashishini ane eyona nto iphezulu yokuhlanganiswa kwesixhobo afumana i-gross margins ephakathi kwe-94%, xa kuthelekiswa nomyinge we-SMB woshishino we-58-72%.

Olu lwandiso lomda luqhutywa ngu:

  • Ukunciphisa i-Operational Overhead: Inkxaso ephantsi ye-IT, iindleko zokulondoloza ukudibanisa ezimbalwa.
  • USetyenziso oluPhezulu lwaBasebenzi: Iiyure ezibuyiselweyo zithunyelwa kwakhona kumsebenzi ohlawulelwayo okanye ongundoqo.
  • Imijikelo yezigqibo eziKhawulezayo: Idatha edibeneyo ikhokelela kwizigqibo ezikhawulezayo, ezichanekileyo zoshishino.
  • $ 0 i-Marketing Spend Efficiency: Njengoko kubonakaliswe yimodeli yokukhula ye-Mewayz, ukukhula okukhokelwa yimveliso okwenziwa kukudityaniswa kobuchule kwenza i-CAC ephezulu.

Isibakala somthwalo wokuqonda: Ukulinganisa Iindleko zokuTshintsha ngeNgqondo

Ukulandelela ixesha kubalisa inxalenye yebali kuphela. Uphando lwengqondo "kwi-attention residue" lubonisa ukuba ukutshintsha komsebenzi rhoqo kunciphisa kakhulu amandla omsebenzi onzulu. Idatha yethu yovavanyo iyahambelana:

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  • Amaqela asebenzisa i-10 yee-apps achaze umsebenzi ocingelwayo oyi-37% ophezulu kunamaqela asebenzisa <5, nakwiziphumo ezifanayo.
  • I-73% yabaphenduli bathi "ukwazi apho ungalufumana khona ulwazi" yayiyeyona nto ibalulekileyo yoxinzelelo lwemihla ngemihla kwisitaki esiqhekezayo.
  • I-Post-consolidation, i-68% ibike "ukuncipha okukhulu" kwinkxalabo enxulumene nomsebenzi, ibhekisela kwiqonga elilodwa, elikhangelekayo.

Indlela yokusebenza: Yaqokelelwa Njani Le Data

Imithombo yedatha:

  1. I-Mewayz Platform Analytics: I-Aggregated, idatha yosetyenziso olungachazwanga ukusuka kwi-138,000+ yabasebenzisi abasebenzayo kwiimodyuli ezingama-208. Iimetriki zibandakanya ukutshintsha kwe-app yemihla ngemihla, amaxesha okugqiba ukuhamba komsebenzi, kunye neepatheni zokwamkelwa kweemodyuli.
  2. Uvavanyo lwangaphambi/ lwasemva kokufuduka: Igqitywe ngamaqela amashishini angama-3,400 afudukele eMewayz esuka kwiindawo ezininzi zezixhobo. Uphando olulinganisiweyo lolwabiwo lwexesha, imveliso ebonwayo, kunye nokubalwa kwesixhobo phambi nasemva (ixesha leentsuku ezingama-90).
  3. IziFundo zokulandelela ixesha: Ukuzithandela, idatha yokulandelela ixesha engachazwanga ukusuka kumaqela angama-210 (abantu abayi-1,260) abasebenzisa izixhobo ezifana ne-RescueTime ngaphambi nangemva kokuhlanganiswa, ukubonelela ngedatha yomsebenzi onenjongo.
  4. Ukumakisha kwezeMali: Okungaziwayo, iimetrics zemali ezidityanisiweyo kwabelwane ngazo ngabathengi abangama-94 beshishini leMewayz, kuthelekiswa imida enkulu kunye nomlinganiselo weendleko zokusebenza.

    5. Unyino: Idatha ijongiwe kwaye isekelwe kumashishini azikhethele ukuhlanganisa izixhobo. Ngelixa ibonisa ulungelelwaniso olomeleleyo, unobangela uthatyathwe kwipatheni engaguqukiyo, ephindaphindiweyo kuyo yonke isethi yedatha. Zonke iinkcukacha zivela ku-2023-2024.

    Izinto eziThathayo eziphambili: Ulwazi oluBaselwe ngeDatha kuBathathi bezigqibo

    1. I-Breakeven Point yiZixhobo ze-6.Idatha yethu ibonisa ukunciphisa imbuyekezo kwimveliso emva kokongeza isicelo se-6th discrete kwimisebenzi yezoshishino eziphambili. I-overhead yokuqonda kunye nolawulo iqala ukuba ngaphezu kweenzuzo ezikhethekileyo.

    2. I-ROI enkulu kakhulu ivela kwiMisebenzi yokuQhagamshela, kungekhona i-Silos ngokuzenzekelayo. Ukugcinwa kwexesha elikhulu (62% avg.) kwenzeka xa amaqela azenzekelayo ukuhamba komsebenzi phakathi amasebe (ukuthengisa→i-ops→imali) usebenzisa imodeli yedatha edibeneyo, kungekhona nje ngaphakathi kwabo.

    3. "I-Free Forever" I-Tiers ingaba yeyona ndlela ibiza kakhulu.Amaqela asebenzisa izixhobo ze-5 + ze-freemium zibike iindleko zexesha eliphezulu kunamaqela ahlawula izixhobo ezidibeneyo ze-2-3. Iindleko ezifihliweyo zokudibanisa phakathi kwezixhobo zasimahla zinkulu.

    4. I-Consolidation Drives Margin Expansion.I-94% ye-gross margin figure ayiyonto yangaphandle; sisiphumo semisebenzi encomekayo kakhulu apho phantse yonke ingeniso yehla iye kwinqanaba elisezantsi emva kweendleko ezithe ngqo, ngenxa yokutsala okuncinci kokusebenza.

    5. Ugcino lweNyanga lweeyure ezingama-23.7 luyabuyiswa.Eli xesha "alilahlwanga" kukuzonwabisa-lidla ngokutyalwa ngokutsha ekukhuleni kweshishini, kwinkonzo yabathengi, okanye kumsebenzi ocwangcisiweyo ochaphazela ngqo ingeniso kunye nokhuphiswano.

    Amanyathelo aSebenzayo okuphumeza i-ROI yoManyaniso

    Ngokusekwe kwimfuduko eyimpumelelo esiyijongileyo, eyona ndlela iphezulu ye-ROI yokuhlanganisa ilandela isakhelo esicacileyo:

    1. Maphu ukuhamba kwakho komsebenzi, hayi usetyenziso lwakho. Dwelisa iinkqubo zakho ezingundoqo zoshishino (umzekelo, "Fumana umxhasi omtsha"). Kwinto nganye, qaphela yonke i-app echukumiweyo kunye nedatha yaphinda yafakwa.
    2. Chonga inkqubo ye-"Hub". Ngokuqhelekileyo, oku kulawulo lweprojekthi okanye i-CRM. Khetha iqonga lokudibanisa (elifana neMewayz) elomeleleyo kwindawo yakho.
    3. I-Pilot a single, Cross-Functional Workflow. Musa ukulubilisa ulwandlekazi. Qala ngenkqubo enye yomthamo ophezulu (umzekelo, ukusuka kwi-lead ukuya kwi-invoyisi yokuqala) kwaye uyakhe ekupheleni ukuya ekupheleni kwinkqubo entsha.
    4. Linganisa uLondolozo lwexesha ngokweNkolo. Landela umkhondo weeyure ezichithwe kwinkqubo ngaphambi nasemva kolingelo. Sebenzisa le datha ukwakha imeko yangaphakathi yokufuduka ngokupheleleyo.
    5. Yamkela i-"Module-First" Mindset. Ngaphambi kokuba ufune isixhobo esitsha se-SaaS, sebenzisa ilayibrari yemodyuli yeqonga lakho elidityanisiweyo. Ngeemodyuli ezingama-208, uninzi lweemfuno ziyagutyungelwa.

      6. Khuphela iNgxelo ye-ROI ye-Business Automation ye-2024 epheleleyo

      Fumana isethi yedatha epheleleyo, kuquka ukwahlulwa kweshishini, ubungakanani beqela, kunye nohlalutyo oluthile lokuhamba komsebenzi. Jonga izibalo ezichanekileyo emva kogcino lweeyure ezingama-23.7 kwaye ufunde ubume bokufikelela kwishishini lakho.

      Khuphela iNgxelo epheleleyo kunye nokufikelela kwiQonga

      Iquka ukufikelela simahla kwi-Mewayz's Forever Free inqanaba ukwenza imephu yesixhobo sakho sangoku.

      Imibuzo Ebuzwa Rhoqo (FAQ)

      1. Ngaba "iyona nto ibhetele" ingcono kuneqonga elithi "all-in-one"?
      Idatha ibonisa ukuba kwii-SMB kunye namaqela aphakathi kwimarike, udibaniso kunye nentloko yokuqonda yokulawula izixhobo ze-8-12 "zezona zizalaniswayo" zicima iinzuzo zazo ezikhethekileyo. Iqonga elithi "all-in-one" kufuneka libe yimodyuli (efana neemodyuli ze-Mewayz's 208) ukuvumela ukwenza ngokwezifiso ngaphandle kokuqhekeka. I-ROI ijika ilungile xa iqonga elilodwa lingagubungela i-80% + yeemfuno eziphambili kunye nokudibanisa okunzulu.
      2. Kuthatha ixesha elingakanani ukubona i-ROI emva kokuhlanganisa izixhobo?
      Ngokwedatha yethu yokufuduka, amaqela abona ugcino lwexesha elinokulinganiswa phakathi kweentsuku ezingama-30 zeenkqubo ezilula (umzekelo, i-invoyisi). Ukuhlanganiswa kokuhamba komsebenzi okupheleleyo kunye nesiphumo se-60% + ukugcinwa kwexesha ngokuqhelekileyo kwenzeka ngosuku lwe-90, njengoko amaqela esakha imikhwa kwaye azenzele iinkqubo ezinqamlezayo.
      3. Zabalwa njani iiyure ezingama-23.7 kwiqela ngalinye ngenyanga?
      Lo mzobo uvela kwi-aggregating data-tracking data esuka kumaqela angama-210. Iquka: 1) Imizuzwana yangempela / imizuzu echithwe ukutshintsha phakathi kwee-apps (1,100 + utshintsho lwemihla ngemihla), 2) Isohlwayo "sokuqhelaniswa kwakhona" ukuze siphinde sigxininise (imizuzu emi-2-5 ngokutshintsha okukhulu), kunye ne-3) Ixesha elichithwe ngesandla ukuhambisa idatha okanye ukukhangela ulwazi kwii-apps. Umndilili ngoweqela labantu aba-6.
      4. Ishishini lethu lahlukile. Ngaba ukudibanisa kuya kusebenza ngokwenene kwiinkqubo zethu ezikhethekileyo?
      Amaqonga eemodyuli afana neMewayz ayilelwe oku. Undoqo kukuchonga i-20% yemisebenzi yakho eyodwa ngokwenene. Ngokuqhelekileyo, i-80% i-ops eziqhelekileyo (i-CRM, iiprojekthi, ii-docs, i-billing). Sebenzisa iimodyuli zeqonga kwi-80%, kwaye ukhulise umakhi wayo ozenzekelayo kunye nemimandla yesiko ukulungisa i-20 eseleyo. Oku kulula kakhulu kunokudibanisa izixhobo ezili-10 ezahlukeneyo.
      5. Ngowuphi owona mqobo omkhulu omele uwuphephe xa uhlanganisa izixhobo zoshishino?
      I-#1 pitfall "lift-and-shift" mfuduko-uphinda wenze iinkqubo zakho ezindala, eziqhekezayo ngaphakathi kweqonga elitsha. I-ROI yokwenyani ivela ukuyila ngokutshaukuhamba komsebenzi ukuze kuxhaswe indibaniselwano yemveli. Umzekelo, musa ukuphinda wenze ibhodi yakho endala yeTrello; yakha iprojekthi eyenziwe ngokuzenzekelayo kwisivumelwano sokuthengisa, kunye nemisebenzi edityaniswe kwiikontrakthi zabathengi kunye nokulandelela ixesha okondla ngokuthe ngqo kwii-invoyisi.

      Idatha ekweli nqaku ifunyenwe kwi-platform ye-Mewayz analytics kunye nophando lwabasebenzisi (2023-2024). Ilungiselelwe iinjongo zolwazi kwaye imele iipateni eziqatshelweyo kwisiseko esikhulu sabasebenzisi. Iziphumo zomntu ngamnye zinokwahluka.