Gyae Sika a Wobɛgyaw wɔ Pon so: Freelancer’s Guide to Smart Pricing

Frelance Pricing Dilemma: Nea Enti a Nnipa Pii Nhu No Mfomso

Wo landed client foforo kɛkɛ. Adwuma no te sɛ nea ɛyɛ anigye, nanso afei de nokware bere no ba: wo bo a wobɛfa aka. Wo yafunu mu ntini. So dɔla 50 dɔnhwerew biara boro so? So ɛsɛ sɛ wugye $75? Ebia $40 na ahobammɔ wom sen saa? Sɛ ɛte sɛ nea saa asɛm a wɔka wɔ wo mu yi a wunim no yiye a, ɛnyɛ wo nkutoo na wowɔ hɔ. Wɔn a wɔyɛ adwuma a wɔde wɔn ho no mu 68% a ɛyɛ nwonwa gye tom sɛ wontua sika a ɛba fam wɔ wɔn nnwuma ho wɔ bere bi mu, mpɛn pii no esiane suro a wosuro sɛ wɔbɛhwere wɔn a wɔrehwehwɛ adwuma no anaasɛ wɔn a wɔyɛ ɔdaadaafo no nti. Nea afi mu aba? Ɔhyew, abufuw, ne adwuma a ɛpere sɛ ebenya nkɔso.

Boɔ a wɔbɔ no nyɛ nɔma bi a wobɛpaw kɛkɛ; ɛyɛ gyinaesi a ɛfa ɔkwan a wɔfa so yɛ adwuma a ɛka w’asetrade, adwuma pa, ne w’afɛfo abusuabɔ. Sɛ wotua sika pii a, ɛde kyinhyia bɔne ba: woyɛ adwuma pii de nya w’asetrade, wode nea efi mu ba a wɔde ahopere fi mu ba, na wotwetwe adetɔfo a wɔde nneɛma bo a ne bo nyɛ den di kan sen nea ɛyɛ papa. Saa akwankyerɛ yi bebubu saa kyinhyia no. Yɛbɛkɔ akyiri asen nsusuwii hunu na yɛde nhyehyɛe pɔtee bi a ɛbɛma wo freelance dwumadie no boɔ wɔ ahotosoɔ mu, ahwɛ sɛ wɔbɛtua wo ka deɛ wo boɔ ankasa.

Hu Wo Nkontaabu: Mfaso Bo a Wɔbɔ Ho Fapem

Ansa na wobɛtumi ahyɛ boɔ bi a, ɛsɛ sɛ wote wo ka a wɔbɔ wɔ adwuma ho ase. Eyi yɛ nea wontumi nsusuw ho. Wɔn a wɔyɛ adwuma a wɔde wɔn ho no pii huruw tẽẽ de gua so sika toto ho, nanso sɛ saa sika no ntumi ntua wo ka a, wubetu mmirika ahwere ade. Ɛsɛ sɛ wo bo a wobɛbɔ no fi ase fi mfiase.

Bu Wo Bare Minimum Hourly Rate ho akontaa

Eyi ne wo nkwagye nɔma. Sɛ wopɛ sɛ wubu ho akontaa a, fa w’afe afe adwuma ne w’ankasa ka nyinaa bom. Eyi ka ho ne dan ka, nneɛma a wɔde di dwuma, nneɛma a wɔtɔn, akwahosan ho insurance, tow (de 25-30% to nkyɛn), software a wɔkra (te sɛ Mewayz nhyehyɛe a ɛyɛ $19/mo ma sika a wɔde tua ho ka ne CRM), adwumayɛ ho insurance, ne akatua a ɛba fam ma w’ankasa. Momma yɛnka sɛ wo afe afe ka nyinaa yɛ $70,000.

Nea edi hɔ no, kyerɛ nnɔnhwerew a ɛsɛ sɛ wotua ho ka. Wɔrentua wo ka nnɔnhwerew 40 dapɛn biara, adapɛn 52 afe biara. Factor wɔ admin bere, marketing, yare nna, ne akwamma. Botae ankasa ne nnɔnhwerew 1,000-1,200 a wobetumi atua ho ka afe biara. Sɛ wode $70,000 a wɔbɔ ne nnɔnhwerew 1,100 a ɛsɛ sɛ wotua ho ka di dwuma a, wo ka a ɛba fam koraa ne $63.64/dɔnhwerew. Sɛ wobɔ ka a ennu eyi a, ɛkyerɛ sɛ woreboa wo client no adwuma.

Factor wɔ Wo Mfaso Nkyɛmu mu

Ɛsɛ sɛ w’adwuma no nyin. Mfasoɔ a ɛyɛ papa (botaeɛ sɛ 15-25%) ma kwan ma wɔsan de sika hyɛ nnwinnadeɛ a ɛyɛ papa, adwumayɛfoɔ nkɔsoɔ, ne sikasɛm mu ahobanbɔ mu. Ɛdan wo freelance adwuma no fi akatua-kɔ-akatua mu hustle kɔ adwuma a ɛkɔ so daa.

Wo Boɔ Nhwɛsoɔ a Wobɛpaw: Dɔnhwerew biara, Dwumadie, anaa Ɛgyina Botaeɛ so?

Ɔkwan a wofa so gye sika no ho hia te sɛ sika dodow no. Model biara wɔ mfaso ne ɔhaw ahorow, na nea eye sen biara a wobɛpaw no taa gyina adwuma no su so.

• Dɔnhwerew biara Boɔ: Ɛyɛ papa ma nnwuma a ne kɛseɛ mu nna hɔ anaa deɛ ɛbɛyɛ sɛ ɛbɛhwehwɛ mu nsakraeɛ pii. Ɛbɔ wo ho ban fi scope creep ho nanso ebetumi atwe w’aso sɛ woreyɛ adwuma yiye. Ɛsan nso hyehyɛ nkɔmmɔbɔ no twa bere ho hyia, ɛnyɛ bo a ɛsom.
• Adwuma a Egyina Dwumadie so Ka: Ɛyɛ papa ma nnwuma a wɔakyerɛkyerɛ mu yie. Woka bo a wɔahyɛ ato hɔ ma nea wɔde bɛkɔ no nyinaa. Eyi tua adwumayɛ a etu mpɔn so ka na ɛma wutumi kyere wo nneɛma a woayɛ no bo a ɛsom nyinaa. Asiane a ɛwɔ mu no? Bere a ɛho hia a wobu no adewa no betumi ayɛ nea ɛho ka yɛ den.
• Retainer: Ɔsram biara sika a wotua ma wo nnwuma a wobɛkɔ so anya. Eyi ma wonya sika a wobetumi ahyɛ ho nkɔm na ɛma afɛfo ntam abusuabɔ a ɛtra hɔ kyɛ no nya nkɔso. Ɛyɛ pɛpɛɛpɛ ma social media sohwɛ, nsɛm a ɛkɔ so yɛ, anaa daa afotu.
• Boɔ a Ɛgyina Boɔ so: Sika kɔkɔɔ gyinapɛn. Wo bo gyina boɔ a wotumi hu anaa ROI a wode kɔma adetɔfoɔ no so. Sɛ wɔhwɛ kwan sɛ wo wɛbsaet no a wobɛsan ayɛ no bɛma obi a ɔrehwehwɛ nneɛma no tɔn akɔ soro dɔla 100,000 a, ɛfata sɛ wugye dɔla 15,000 sen sɛ wobɛka dɔnhwerew biara ho ka. Eyi hwehwɛ sɛ wode ahotoso ka wo bo a ɛsom no ho asɛm.

Sɛnea Wɔbɛyɛ Nhwehwɛmu wɔ Guadibea Bo a Worentɔ Ntotoho Afiri no mu

Guadi mu nhwehwɛmu ho hia, nanso fa di dwuma sɛ akwankyerɛ, ɛnyɛ asɛmpa. Rates wɔ platforms te sɛ Upwork anaa Fiverr taa gyina hɔ ma gua no awiei a ɛba fam esiane wiase nyinaa akansi nti. Sɛ wopɛ mfonini a ɛyɛ pɛpɛɛpɛ a, hwɛ baabi a ɛbɛn fie.

Wo ne wo mfɛfoɔ freelancers a wɔwɔ wo niche no nkasa, ɛnam nkitahodiɛ nhyiamu anaa intanɛt so mpɔtam so. Ka no pɔtee: "Wɔ mfinimfini mfoniniyɛfo a ɔwɔ Chicago fam no, dɛn ne adwuma ho ka a wɔtaa tua ma nhomawa a ekura nkratafa 10?" Nnwuma amanneɛbɔ a efi platform ahorow te sɛ HoneyBook anaa FreshBooks nso betumi de data a wɔaboaboa ano ama. Kae sɛ, wo suahu soronko, wo nimdeɛ soronko, ne adetɔfo pɔtee no sikasɛm nhyehyɛe yɛ nneɛma a ɛho hia sen "sɛ wɔkyekyem pɛpɛɛpɛ."

Wo Bo a Wobɛka Ahotoso

Sɛnea wode wo asɛm a woafa aka no bɛma no betumi akyerɛ sɛ wɔagye atom anaasɛ wɔde twentwɛn wo nan ase. Ahotoso yɛ ade titiriw. Sɛ wogye wo bo di a, ɛda adi sɛ adetɔfo no nso gye di.

Fa Botae Di Anim, Ɛnyɛ Bo

Hyɛ wo nsusuwii no ho nhyehyɛe ma di kan si mfaso ne nea ebefi mu aba no so dua. Sɛ́ anka wubefi ase de "Me bo yɛ $100/hr," frame no sɛ: "Saa adwuma yi bɛma [afɛfo botae pɔtee bi ho. Me kwan no bɛfa [wo nhyehyɛe] ho, de [nea efi mu ba a wotumi hu]. Sika a wɔde bɛto eyi mu ne [adwuma no ho ka]." Eyi dan nkɔmmɔbɔ no fi ɛka so kɔ sanba so.

Bu Wo Nɔma no Fam

Kyerɛkyerɛ nea ɛka ho mu tiawa. Kyekyɛ nneɛma a wɔde bɛma, nsakrae dodow a wɔayɛ, ne bere nhyehyɛe no mu. Eyi kyerɛ sɛ wo bo no yɛ nea wosusuw ho na egyina adwuma a wɔhwehwɛ so, ɛnyɛ akontaabu a wɔanhyɛ da kɛkɛ.

a wɔde ahyɛ mu "Wo bo a wobɛbɔ no yɛ sɛnkyerɛnne. Ɛkyerɛ gua no onipa ko a woyɛ, onipa ko a wosom, ne su a wode ma. Sɛ wobɔ bo a ɛkorɔn a, ɛtwetwe adetɔfo a wobu su pa na wɔwɔ ɔpɛ sɛ wobetua ho ka."

Anamɔn-Anamɔn Akwankyerɛ a Ɛfa Wo Nsɛm a Edi Hɔ a Wobɛfa So

Di saa adeyɛ a wobɛtumi ayɛ yi akyi ma wo afɛfoɔ nsɛmmisa a ɛdi hɔ no na ama woahwɛ sɛ wo boɔ yɛ nea ɛkɔ akyiri na wobɛtumi abɔ ho ban.

1. Kyerɛkyerɛ Scope no mu: Nya ɔfrɛ a ɛkɔ akyiri a ɛfa adehunu ho. Da adwuma no botae ahorow, nea wobetumi de ama, bere a wɔde bɛma, ne nkyerɛkyerɛmu a nea ɔrehwehwɛ no de ma wɔ nkonimdi ho adi. Nya biribiara wɔ nkyerɛwee mu.
2. Mmɔdenbɔ a Wɔde Bu akontaa: Kyebu adwuma no mu yɛ no ankorankoro nnwuma na bu bere a wɔde bɛyɛ emu biara ho akontaa. Fa 15-20% buffer ka ho ma nsakraeɛ anaa nsɛnnennen a wɔnhwɛ kwan.
3. Paw Wo Nhwɛso: Si gyinae sɛ dɔnhwerew biara, adwuma a egyina so, anaa bo a egyina bo a wɔbɔ so no fata sen biara.
4. Bu Boɔ no ho akontaa: Fa nhwɛsoɔ a woapaw no di dwuma wɔ wo mmɔdenbɔ akontabuo mu. Hwɛ sɛ ɛne wo mfasoɔ dodoɔ a ɛsua koraa no hyia anaa ɛboro so.
5. Twerɛ Nsusuiɛ no: Kyerɛw nsusuiɛ a ɛfa afɛfoɔ ho a ɛtwe adwene si mfasoɔ so, kyerɛ wo dwumadie, na ɛka sika a wode bɛto mu no pefee. Fa adwinnade te sɛ Mewayz invoicing module di dwuma de yɛ quote a ɛte sɛ adwumayɛfo.
6. De ma na Kyerɛkyerɛ mu: Nantew nea ɔrehwehwɛ no wɔ nsusuwii no mu, san si mfaso a ɛwɔ so no so dua. Siesie wo ho sɛ wode odwo bɛbɔ wo bo ho ban sɛ wobisabisa wo nsɛm a.

Asɔretia ne Nkitahodi a Wobedi Te sɛ Pro

"Ɛno boro nea yɛhyehyɛɛ no so." Eyi yɛ mmuae a wɔtaa de ma. Mma wo ho nnpopo na tew wo bo so ntɛm ara. Mmom, hu no sɛ hokwan a wode bɛma bo a ɛsom no mu ada hɔ.

Bisa nsɛm: "So wubetumi aboa me ma mate nea na ɛka wo sikasɛm nhyehyɛe a edi kan no ho ase?" Eyi da no adi sɛ ntease a ɛnteɛ wɔ scope ho a. Sɛ wɔn sikasɛm nhyehyɛe no sua ankasa a, hwehwɛ akwan foforo a wɔbɛfa so ayɛ saa. So wubetumi atew nea ɛkɔ so (nkratafa kakraa bi, nsakrae kakraa bi) so ma ɛne wɔn sikasɛm nhyehyɛe ahyia bere a wokura wo rate no mu no? Mma wo rate no ankasa ntew so da; mmom no, sesa nea wɔde bɛma no. Eyi kora mfaso a wosusuw sɛ ɛwɔ wo bere ne w’ahokokwaw so.

Bere a Wobɛma Wo Rates (Ne Sɛnea Wobɛyɛ)

Bere a wunya osuahu ne nea efi mu ba no, ɛsɛ sɛ wo dodow kɔ soro. Mmara pa a ɛwɔ hɔ ne sɛ wɔbɛma rates akɔ soro 10-15% afe biara ama clients foforo. Wɔ afɛfoɔ a wɔwɔ hɔ dada fam no, nkitahodi kɔ soro wɔ adwene mu.

Ma anyɛ yiye koraa no nnafua 30-60 amanneɛ. Kyerɛkyerɛ nkɔanim a ɛba wɔ bo a ɛkɔ so de ma ne w’ankasa adwumayɛ ho ka a ɛkɔ soro no mu. Adetɔfo pa dodow no ara bɛte ase. Sɛ obi a ɔregye nneɛma pow sɛ obegye nkɔanim a ntease wom atom a, ebetumi ayɛ sɛnkyerɛnne a ɛkyerɛ sɛ wɔnyɛ nea ɛfata ma w’adwuma a ɛrenya nkɔso no.

Adwuma a Wobɛkyekyere a Ɛkɔ Anim, Ɛnyɛ Nea Ɛbɛtena Ase Kwa

Boɔ a wɔbɔ no pɛpɛɛpɛ yɛ engine a ɛwɔ freelance adwuma a ɛwɔ apɔmuden mu. Ɛma wutumi de sika hyɛ nnwinnade a eye mu, de nnwuma a w’ani nnye ho kɔma afoforo, na wugye ahome a sikasɛm ho dadwen biara nni ho. Platforms te sɛ Mewayz betumi ama adwumayɛ fã no ayɛ mmerɛw — nnɔnhwerew a wotua ho ka a wodi akyi, sika a wɔde tua ho ka a wɔde mena, ne afɛfo abusuabɔ a wɔhwɛ so —ama woade wo ho ma wode w’adwene asi adwuma a ɛsom bo kɛse a ɛma wo bo yɛ den no so.

Botaeɛ ne sɛ yɛbɛfiri akansiɛ a ɛfa boɔ ho akɔ akansiɛ a ɛfa boɔ ho. Sɛ wobɔ bo a ɛfata a, wotwetwe adetɔfo a wɔyɛ papa, woyɛ adwuma pa, na wokyekye adwuma a mfaso wɔ so wɔ sikasɛm ne w’ankasa mu. Fi ase de saa akwan yi di dwuma wɔ wo dwumadi a edi hɔ no mu. Wo daakye nipasu bɛda wo ase.

Nsɛmmisa a Wɔtaa Bisa

Mfomsoɔ kɛseɛ bɛn na freelancers di berɛ a wɔrebɔ wɔn nnwuma boɔ?

Mfomsoɔ kɛseɛ ne sɛ wɔde nneɛma boɔ gyina deɛ akansifoɔ gye anaa deɛ wɔsusu sɛ adetɔfoɔ no bɛtua nkutoo so, a wɔnni kan mmu wɔn ankasa mfasoɔ a ɛsua koraa. Eyi taa ma wɔmmɔ ka pii na wɔhyew.

Mpɛn ahe na ɛsɛ sɛ mema me freelance rates kɔ soro?

Fa botaeɛ sɛ wobɛma sika a wɔbɔ ama afɛfoɔ foforɔ afe biara, mpɛn pii no 10-15%. Wɔ afɛfoɔ a wɔwɔ hɔ dada fam no, susuw ho sɛ wobɛma so mfeɛ 1-2 biara, wɔde amanneɛbɔ a ɛdɔɔso di nkitaho na wɔde abɔ boɔ a ɛkɔ soro a wode ma no ho.

So eye sɛ wobɛbɔ ka dɔnhwerew biara anaasɛ adwuma biara?

Ɛgyina adwuma no so. Dɔnhwerew biara yɛ nea ahobammɔ wom ma mmeae a emu nna hɔ, bere a bo a egyina adwuma so no tua adwumayɛ a etu mpɔn so ka na ɛtaa yɛ nea mfaso wɔ so kɛse ma adwuma a wɔakyerɛkyerɛ mu yiye. Boɔ a egyina boɔ so ne botaeɛ a ɛtwa toɔ ma freelancers a wɔn ho akokwa.

Sɛ akraman bi ka sɛ me boɔ yɛ den dodo a, dɛn na ɛsɛ sɛ meyɛ?

Mma nnyɛ sika a wɔatew so ntɛm ara. Nea edi kan no, san si mfaso ne ROI a wode ma no so dua. Afei, hwehwɛ sɛ wobɛtumi asiesie adwuma no kɛseɛ ma ɛne wɔn sikasɛm nhyehyɛeɛ ahyia, sene sɛ wobɛtew wo dɔnhwerew biara anaa adwuma biara ho ka so.

Mɛyɛ dɛn atumi adi me bere ne me ka akyi de ahwɛ ahu sɛ mfaso wɔ bo so?

Fa adwumayɛ nhyehyɛe te sɛ Mewayz di nnɔnhwerew a wobetumi atua ho ka akyi, hwɛ sika a wɔde tua ho ka, na hwɛ ɛka a wɔbɔ. Saa data yi ho hia paa ma wote wo adwumayɛ ho ka ankasa ase na wode boɔ a ɛyɛ pɛpɛɛpɛ si hɔ.